Kevin Ward Live Listing Presentation Role Play

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  • Опубліковано 23 лис 2011
  • Go to TheBookofYes.com to get your FREE Copy of the Book of Yes. These are the best real estate scripts for prospecting, lead follow up, listing presentation, objection handlers and more. The Book of YES is a #1 International Bestseller and have been an Amazon #1 Bestseller for over 2 years.
    Check out YesMasters.com for more killer Training Videos.
    This is a live role play in 2011 of a traditional Listing Presentation script, that I used to teach, done by me with some of other agents for training on how to make a scripted presentation sound natural.
    This script, which I used to teach from a different coaching company, contains several resistance triggers...phrases that cause sellers to resist you.
    Notice the use of pauses and downswings to give the embedded commands throughout. Note the importance of repeating and affirming their motivation constantly, of mirroring and matching the way they are sitting and communicating, and the conversational tone of the meeting. Hope it helps you understand the power of skill and preparation in making a presentation not sound scripted.
    NOTE: The listing presentation in this video is not mine, and is different than my personal listing presentation that I now teach.
    For a copy of MY PERSONAL LISTING PRESENTATION SCRIPT which I actually use, go to my website at YESMasters.com and request it.
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    YesMasters Real Estate Success Training: YesMasters.com
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КОМЕНТАРІ • 398

  • @SteveTraiforos
    @SteveTraiforos 11 років тому +158

    Hi Kevin, I had a listing presentation for an expired listing yesterday, sellers met with 5 agents plus myself. Very glad to say that I signed my contract with them this afternoon. We reduced the listing price by 150k! I must have watched this video about 20 times before my presentation. Thank you! Thank you! Thank you!

    • @mahid9594
      @mahid9594 4 роки тому +10

      Steve Traiforos Incredible! How’s it going now after 7 years!?

    • @jackowitzonline9475
      @jackowitzonline9475 3 роки тому +4

      @@mahid9594 🤣🤣 if he replies

    • @WS-zs1ss
      @WS-zs1ss 3 роки тому

      @@jackowitzonline9475 he had the only listing 😂😂😂

    • @smallpeople172
      @smallpeople172 3 роки тому +1

      @@WS-zs1ss actually I have very sad news, the agent was selling such a big home that he got lost and never made it out before dying of hunger.

  • @jamaalsabree
    @jamaalsabree 7 років тому +141

    this is too good to be just "role play". Kevin, you're a real estate animal

    • @BadBitchJazz3Q
      @BadBitchJazz3Q 6 років тому

      Jamaal Sabree superb job

    • @DemetriusDasilva
      @DemetriusDasilva 2 роки тому +5

      I disagree. He is a beast. Animals can be tamed. Beasts cannot.

  • @Pesh19money
    @Pesh19money 10 років тому +152

    i think this video was hardcore! The husband did just what any husband would do and put up the biggest fight. rather it be for commision or sale price. I was on the edge of my seat the whole time. Great video

    •  9 років тому +5

      Ralph Pena It was like a movie - really intriguing!

    • @thesavvyhuman619
      @thesavvyhuman619 7 років тому

      Ralph Pena seriously!!!

    • @bradleymikon1435
      @bradleymikon1435 5 років тому +2

      It was a great suspense thriller. I thought the husband was going to get loud and maybe physically aggressive.

    • @thaone192
      @thaone192 4 роки тому +2

      I CLAPPED WITH THEM AT THE END HAHAHAHA

  • @nadine920
    @nadine920 8 років тому +114

    I can't wait for the day to sound as confident as you do with potential clients. That was done nicely.

    • @jilkim
      @jilkim 5 років тому +4

      are you there yet 2 years later? jw

    • @elcesar999
      @elcesar999 5 років тому +1

      Nadine how is the businesses going? I am thinking of becoming a real state agent aswell

    • @LanreFolayan
      @LanreFolayan 5 років тому +5

      You can as long as you commit to at least 3 hrs a day of practice. That's why I have been doing with this script as well as other scripts for the past 12 weeks.

    • @thaone192
      @thaone192 4 роки тому

      YOU GOT THIS!!!

    • @Cayoroots
      @Cayoroots 3 роки тому +3

      I wouldn't ever say "I can't wait" it's not a productive mindset. I would say instead, I'm going to sound confident as you and I will work hard for it. Notice how your thoughts will sound more confident already. How you think shapes your reality

  • @Killemquietly
    @Killemquietly 8 років тому +43

    Been an agent for 23 years, seen great ones come and go. You sir are top tier!

  • @simonrandall5471
    @simonrandall5471 7 років тому +84

    Anyone excited? Im excited to be excited. Exciting.

  • @jharrykhs
    @jharrykhs 4 роки тому +13

    This kind of video is much more valuable than anything a new and inexperienced agent can do to learn from, apart from doing it themselves. Thanks, Kevin!

  • @realestatedream4980
    @realestatedream4980 3 роки тому +3

    Favorite part. The way I am standing up and negotiating for my value is the same way I will stand up and negotiate for the value of your home. Killed it.

  • @theernalrealestategroupatk707
    @theernalrealestategroupatk707 5 років тому +14

    I love when they said "they need to think about it" and you mentioned to them three things that sellers usually want to think about which is
    1. If they need to sell? (Motivation)
    2. Will you price the house at a price that will allow it to sell or are you ok with it to sit on the market again and not sell?(Price)
    3.Based on the comps that I have showed you do you feel confident that I would be the right Real Estate Agent for the job to help you get your house FOR TOP DOLLARS?
    So they will have no excuse on not signing the listing agreement with you. THE BOX IN TECHNIQUE IS A GREAT WAY TO GET A CLIENT TO SIGN THE LISTING AGREEMENT AND YOU CLOSE THE DEAL.
    Always be in control of the conversation during the listing presentations.

  • @myRealtorCarl
    @myRealtorCarl 8 місяців тому +1

    No one is giving Tom and Jessie their props. Tom was amazing.
    I don't go on a listing appointment without first watching this... 😂.
    I love the objections and rebuttals.

  • @jameskats7766
    @jameskats7766 4 роки тому +1

    Mike Ferry's listing presentation.... well done! Mike is the best in the industry by far

  • @kingpunk84
    @kingpunk84 7 років тому +3

    Bryan Casella and Loida Vasquez use this exact listing presentation and even have videos of them speed running through it blindfolded. That's what bright me here. Excellent work man! I'm a new subscriber. (new real estate agent in Maryland, too)

  • @destroystreets1023
    @destroystreets1023 6 років тому +93

    i kept forgetting this was acting

  • @theo81st
    @theo81st 2 роки тому +2

    The seller's body language and dour expressions as Kevin used the CMA to explain the reality of the market they were listing in is some of the best role playing I have ever seen! This presentation is fire!!!!!!!

  • @NiteKid2014
    @NiteKid2014 2 роки тому +2

    It’s never too late to watch this video, I am so grateful to watch this video for free even 10 year later, it never gets old 😊

  • @elvisthedog75
    @elvisthedog75 5 років тому +8

    I must admit, I watch this presentation 2-4 times a week. excellent.

  • @Ronalexandernyc
    @Ronalexandernyc 2 роки тому

    I model every listing appointment after this presentation. Grateful.

  • @Samuel-er6td
    @Samuel-er6td 3 роки тому +2

    beautiful, me as an 18 year old, new to the business, smiling ear to ear, what an execution. I have so much to learn. JUST WOW!!!

  • @Yourmomsplacefasuppa
    @Yourmomsplacefasuppa 2 роки тому +1

    Despite the fact that the market has changed a bit, I'm glad I watched this.

  • @prudencemagby8101
    @prudencemagby8101 7 років тому +55

    Great listing presentation, l liked everything about it. Facts were presented, Realtor was prepared, confident and in control of the conversation. l learned a lot.
    "Please mentor me".

  • @belindaduran
    @belindaduran 5 років тому +2

    Mike Ferry Script!😍 the original and best real estate trainer... nice to see it in action, great job.

  • @aidasellsflorida
    @aidasellsflorida 4 місяці тому

    I have been in business for four years. I started using this script, but I never memorized it. I did get a lot of tokens from it though. Here’s what I suggest guys memorize this. 4 years after & I’m back here. I will memorize it this time around this is so important. It is an amazing script, watch this video multiple times a week if you can watch it every day .. let’s go!🏡

  • @kingtrawal
    @kingtrawal 6 років тому +32

    It’s hilarious that the guy says he doesn’t want to hire a new agent, yet 99% of the people that watch your videos are new agents, Kevin. LOL

  • @RobertViani
    @RobertViani 9 років тому +41

    Great presentation.
    "The skill is learning how to communicate that confidence and inspire the sellers to hire you"

    • @theernalrealestategroupatk707
      @theernalrealestategroupatk707 4 роки тому +2

      Please repeat that again. You are 1000% correct. It's been a year since I found this script and I am still watching this listing presentation video FAITHFULLY. PRACTICE YOUR SCRIPTS AND OBJECTIONS EVERY SINGLE DAY.

  • @slestage5725
    @slestage5725 Рік тому +3

    All three of you are great at role playing here. Thanks so much for this. This is something I can really work with!

  • @lasnenastv6811
    @lasnenastv6811 5 років тому +9

    Going on my 1st listing app today been in the business 1.5 months just getting started Will watch a few more times but this is good thank you👍🏩🙏

    • @theernalrealestategroupatk707
      @theernalrealestategroupatk707 4 роки тому +1

      Also watch Monica Diaz video. That is one of 5 very good listing presentation videos that I have been watching since February of this year every week.

  • @gerelltroche
    @gerelltroche 7 років тому +11

    Thanks kevin, this video just landed me a listing!

  • @irenewintermyer430
    @irenewintermyer430 7 років тому +8

    That was powerful! I love how you kept going back to motivation, price, and if you're the right agent for them.

  • @jjwatson41
    @jjwatson41 4 роки тому +1

    Year 5 in the business. I have taken some of this presentation along with others for my listing presentation. I have a presentation flor I take with me to every listing. I still come back to this 5 years later to continue to master it. Thanks for the great content!

  • @danielquinones941
    @danielquinones941 4 роки тому +1

    I will watch this video numerous times because it was an awesome presentation. Hell Kevin, you had me sold sooner than that, the old man was difficult. Loved the way you handled the objections.

  • @devonlarkin8608
    @devonlarkin8608 7 років тому +7

    That was the best thing I've ever seen! So informative! I wanted to sing it for them. The way he kept fidgeted that pen back and forth, just gave me the urge to sing it!!!!
    Well done!

  • @KristiWrightRealEstate
    @KristiWrightRealEstate 7 років тому +1

    Love seeing Kevin do the listing presentation! I have seen such a great response by using the YesMaster listing presentation and seeing Kevin actually do it helps perfect it!

  • @mariafelix6196
    @mariafelix6196 7 років тому +1

    I've seen and heard many scripts. I gotta say this is by far the best. It was very well done. I'm very impressed. I'm going to watch it again and again.

  • @MrDeAndreSimpo
    @MrDeAndreSimpo 7 років тому +5

    God bless you! The one minute close is amazing. Great starting points to open the conversation and make sure that you're dealing with a motivated seller(s). Thank you for sharing.

  • @Julskm1
    @Julskm1 8 років тому +52

    GREAT presentation, especially for new agents, like myself!

  • @kylebarazowski3673
    @kylebarazowski3673 4 роки тому +2

    Absolutely outstanding presentation! As a soon to be licensed agent, I really find your videos extremely helpful and will allow me to really break into this new career with some strong knowledge. Thank you!

  • @fermelwinnipeg2511
    @fermelwinnipeg2511 7 років тому +7

    This video is a really good sample for new agents like me. Thank you, Kevin.

  • @susanlsolarz8920
    @susanlsolarz8920 8 років тому +7

    Just re-watched this video. What a helpful resource! Listing presentation this week and I feel more confident having this video for review. Once I have some extra in the marketing budget I will be considering your coaching products. Seems Kevin Ward is the only coach to promote life balance along with financial success. Balance is my goal!

  • @DebEklundRealtor
    @DebEklundRealtor 5 місяців тому +1

    Hey Kev, thanks for your mentorship through your videos. I purchased your book as well. I'm 5 days shy of being licensed for 2 mos. I had my first listing appt today. This situation was SO similar.
    They signed!

  • @davionfreeman5242
    @davionfreeman5242 10 років тому

    The way you executed the "box-in technique" was mind blowing. I'm pursuing my salesperson license now and these videos are prepping me for the hard nose clients. Great stuff Mr.Ward.

  • @tonyjablonski
    @tonyjablonski 3 роки тому

    The best listing presentation on UA-cam

  • @peacetruth5243
    @peacetruth5243 5 років тому +2

    Kevin wonderful video! Your videos have helped me at the beginning of my career. I haven’t watched your videos for the last two years. Today this came out. Thank you 🙏 God bless 💖

  • @sylviasotelokidd6346
    @sylviasotelokidd6346 7 років тому +1

    This is one of the best presentations I have seen,

  • @Ms_T_Perfectly_Imperfect
    @Ms_T_Perfectly_Imperfect 9 років тому +2

    I like that your approach is very easy-going and not overly aggressive which I think scares some homeowners.

  • @laurenshields5036
    @laurenshields5036 10 років тому +14

    Pure gold. Thank you for sharing.

  • @stevenvegh7964
    @stevenvegh7964 4 роки тому +1

    I love this it’s so helpful. I love how he keeps involving them with questions.

  • @tanyasherman2349
    @tanyasherman2349 7 років тому

    Kevin, thank you so much for this! I really wanted to see a play-by-play on what a Listing Appointment really looks like, and your video was perfect - the best I had seen! Thank you for this wonderful example.

  • @zulqarnainshah6047
    @zulqarnainshah6047 5 років тому +3

    It Was F**king Nicee..Love this live presentation..I mean everything was just PERECT..Perfect timing of every question.

  • @trans-a.m.
    @trans-a.m. 7 років тому +4

    This was well done. Both sides of the table were very compelling.

  • @mohamedsow8935
    @mohamedsow8935 7 років тому +3

    Amazing communication skills and great lessons!

  • @SpeedCultureStudios
    @SpeedCultureStudios 6 років тому +1

    Super helpful for new and experienced agents. Being exposed to a number of different approaches his extremely beneficial!

  • @PamelaDoss
    @PamelaDoss 10 років тому +3

    I really like this presentation!!!! It's classic Mike Ferry.

  • @matthewduplessis5695
    @matthewduplessis5695 3 роки тому

    I've got my first listing presentation tomorrow. Really excited but really nervous too. Thanks for this presentation demo, it's fantastic!

  • @samantharizzo601
    @samantharizzo601 3 роки тому

    Love that this video is so realistic. Great example! Thank you.

  • @edenkenny1361
    @edenkenny1361 3 роки тому

    I’ve watched this sooooo many times.

  • @wjalfaro
    @wjalfaro 10 років тому +2

    :) very helpful & best of all it didnt feel robotic & rehearsed, very natural flow
    LOVE IT

  • @jaypeapod
    @jaypeapod 3 роки тому

    Been watching your videos for awhile. This was the best one and made me subscribe. Great video!!

  • @benjamind7639
    @benjamind7639 8 років тому +4

    I'm a natural at this bi can't wait for my first experience. I start my real estate school in a week to get my license and I'm ready to take the he area by storm.

  • @marcussmith9819
    @marcussmith9819 8 років тому

    Great role play. Thanks for sharing. I am trying this on my next listing appointment!

  • @NorthShorehomesales
    @NorthShorehomesales 12 років тому

    Kevin-that was perhaps the best Mike Ferry listing presentation I've ever seen. I loved how you put your personality into it. The objection handlers were awesome. I'm definitely going to put that to work in my business.
    Thanks!
    Jeff

  • @mitchhanson3078
    @mitchhanson3078 9 років тому +7

    Kevin--thanks so much for all your videos. A great motivator and I always learn a ton. Keep up the good work.

    •  9 років тому +1

      Mitch Hanson Agreed!

  • @mohsenhashemi7008
    @mohsenhashemi7008 4 роки тому

    💯💯💯 There is no sample video like this on youtub. VERY USEFUL

  • @sophia4christ
    @sophia4christ 4 роки тому +1

    I'm not a realtor, but his tips are useful for me in my freelance copywriting business. Great role play. I enjoyed it very much! 👍🏽

  • @mocherealestate3797
    @mocherealestate3797 3 роки тому

    Thank you very much Kevin. This was great. Hope you always have this type of training then in the class training. 😁

  • @b-rare
    @b-rare 4 роки тому +1

    i love it you indirectly tell them their idea of the homes value is in fantasy land! great. im a brand new realtor and honestly this is so easy like its just common sense. its so straight forward the sales pitch thanks for sharing

  • @christiangreen2070
    @christiangreen2070 6 років тому

    "Let's sign it" that was Aggressive. Sent Legitamate chills down my spine!

  • @dannyle1963
    @dannyle1963 3 роки тому

    Fighting the commission cutter and closing was amazing !

  • @snugtop100
    @snugtop100 5 років тому

    Great freakin job Kevin, that was an awesome video. As a new agent you allowed me to see what it will feel like and what is expected. Again that was beyond.

  • @SonOfBeaufort
    @SonOfBeaufort 5 років тому

    UnBelievable Kevin. Superb role play

  • @rachelllamas6331
    @rachelllamas6331 6 років тому

    Ahhh🤦🏽‍♀️ the man was killing me!!!
    I’ll be watching this video over & over

  • @Techizlife
    @Techizlife 5 років тому +2

    Wow this is powerful i will definitely rewatch and practice this

  • @4EvaMirin
    @4EvaMirin 10 років тому +1

    Kevin,
    Great work and I really enjoyed this video. I also took a look at one of your other videos and enjoyed it as well. Keep up the great work and thanks.

  • @marie-anneduarte4981
    @marie-anneduarte4981 4 роки тому

    Hands down a great video. I was riveted. Thank you Kevin

  • @bcrrealestate
    @bcrrealestate Рік тому

    One takeaway. Brilliant. Thinking about it isn't going to change the reality of the market, is it? Using this one for sure. Thanks, Kevin.

  • @ralphvalkenhoff2887
    @ralphvalkenhoff2887 6 років тому

    That, very fine, line you cross when you appear too aggressive and loose the deal because of the turn off. That's the skill I want to focus on. That's what I want to train on, rehears and practice. Thank you for the great video.

  • @kdengo
    @kdengo 4 роки тому

    Great Job Kevin !!!! Thank you for sharing, going to my first listing presentation, that helps a lot.

  • @DailyPayBootcamp
    @DailyPayBootcamp 5 років тому +4

    Should have told the husband if I sell it in two weeks, maybe I should charge you more! Fantastic Listing Presentation.

  • @leeleesmith2353
    @leeleesmith2353 Рік тому

    This was amazing and very strong!! Thank you, Kevin!

  • @johnkeinrath2992
    @johnkeinrath2992 10 років тому +3

    Holy Smokes! Best I've heard!

  • @Sammyalqattan
    @Sammyalqattan 3 роки тому

    Lol that was better than all the movies i watched my whole life. Thanks

  • @jennydarby8394
    @jennydarby8394 6 років тому +1

    Awesome! I knew you had to be with KW :) I will be showing this to my real estate class tonight.

  • @NelsonConroyRealtor
    @NelsonConroyRealtor 7 років тому +1

    Great presentation. Really had the sellers engaged.

  • @jamessellscars11
    @jamessellscars11 3 роки тому

    That was awesome!! Very realistic!! I come from the auto industry and Kevin used honest and upfront closing skills to help the client.....

  • @zsuzsannapapp3984
    @zsuzsannapapp3984 6 років тому +1

    Fantastic training video! Thank you.

  • @00SingleSeven
    @00SingleSeven 5 років тому +1

    great stuff! subscribed and look to learn as much as i can from your videos

  • @josemsanchez7786
    @josemsanchez7786 3 роки тому

    That was exciting to watch! 👍🏼

  • @kouroskirkansari9923
    @kouroskirkansari9923 11 років тому

    Great Presentation Kevin. Thank you for sharing your vast knowledge and expertese.

  • @VanessaAlonsophotovanessa
    @VanessaAlonsophotovanessa 10 років тому

    Awesome educational videos! Thanks from Sunshine State.

  • @MonicaPillor
    @MonicaPillor 11 років тому +1

    Great presentation Kevin! Thanks for sharing it!!

  • @h88813
    @h88813 7 років тому +6

    Kevin, can you do an updated video with your own listing presentation script? I'd like to see how your script plays out when you do it.

  • @artscienceweekly
    @artscienceweekly 5 років тому

    Very impressive, the car example was awesome

  • @pouyaorandi2980
    @pouyaorandi2980 4 роки тому

    Wow!! I learned so much from this video. Honestly. Thank you very much. 🙏🙏🙏

  • @mikemccown7264
    @mikemccown7264 3 роки тому

    This is so good. This is value! I just bought the book!!

  • @Waynezhouowt
    @Waynezhouowt 7 років тому +1

    Very Good Presentation! Thank you for sharing!

  • @bryanjackson7297
    @bryanjackson7297 3 роки тому +1

    Great Presentation! He "dummed" it down and made it interactive for them. AND, made them think! #ListingMastery

  • @frisco699
    @frisco699 11 років тому +1

    The shiny head saved the day! Great presentation!!!!

  • @kevinintheoc
    @kevinintheoc 11 років тому

    Outstanding job Kevin!

  • @Mr.Moneybags40
    @Mr.Moneybags40 8 років тому

    my favorite part was the box in technique, its like you didn't let him leave, I like it

  • @ChrisGRealtor
    @ChrisGRealtor 2 роки тому

    That was dope felt like I was watching Tom Brady running through the pocket and delivering the perfect spiral down the field for a touchdown and finally to win the game. Definitely need to run my scripts more.

  • @flavius22
    @flavius22 4 роки тому

    Im very successful using this presentation thanks for sharing the knowledge. This video changed my life in the last year