Joss Fong and Adam Cole on Building New Audiences

In this episode of Rough Cut, we dive into the story of Joss Fong and Adam Cole, two journalists and former Vox production desk partners. After working together for years, they embarked on the exciting journey of jumpstarting their own UA-cam channel, “Howtown,” where they explore the question: How do we know what we know?
Join us as their former colleague, Vox Video co-founder, and long-time VC member Joe Posner checks in with Joss and Adam just four months after their launch. They’ll share their journey, from figuring out how to get discovered with a new channel, building a loyal audience, and the art of finding a niche the video world (and whole world) is missing.
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Episode Credits:
Host: Joe Posner
Guest: Joss Fong and Adam Cole
Executive Producers: Sky Dylan-Robbins, Kat Vecchio
Producer: Monica Gokey
Music: Zack Wright
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Episode Resources:
▶ Joe Posner: videoconsortiu...
▶ Joss Fong: www.joss-fong.com/
▶ Adam Cole: www.antbearmedia.com/
▶ Howtown: / @howtown
▶ “A Campaign Mao, Morphed By Money” by Adam Cole: www.npr.org/se...
▶ Howtown short - “Noah Lyles won the 100m by point zero zero five seconds”: • Noah Lyles won the 100...
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[@AliasHSW]

Love Cleo’s channel. Not familiar with the others mentioned; but would love to know more and give my support. 14:34

[@AliasHSW]

Joss has certain - Je ne sais quo - natural beauty. Brain and beauty is such a powerful combination

[@thehoogard]

and the perfect narrator voice.

[@thepitpodcast-zc3ho]

howtown is very easily my favorite channel on youtube

[@ipipsqueak4591]

it is mine as well; I'd like them to upload more, though I know production and diligence in research takes time.

[@kristiarcher3203]

A great video thank you.

[@HowToNguyen]

Thank you for this wonderful interview! Love those two and the work they're doing at Howtown

[@tableryu7557]

21:05 Agree! That short was very interesting and well made. It's what made me subscribe to their channel lol