Why Netflix is Collapsing: The Truth About Netflix's Empire
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- Опубліковано 30 тра 2024
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The Netflix Movie: The INSANE Rise and Fall of Netflix - a MagnatesMedia business documentary on the history of Netflix. This is the truth about Netflix, a look inside the rise and fall of Netflix’s streaming empire. Thanks to ShipStation for sponsoring the show!
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⌛ CHAPTERS:
00:00 The Netflix Movie: Intro
00:51 How Netflix REALLY Began (1)
05:53 The First Day of Netflix (2)
09:42 The Bezos Dilemma (3)
13:11 A Series of Unfortunate Events (4)
18:34 The Subscription Pivot (5)
21:32 Selling Netflix to Blockbuster (6)
25:14 How Netflix Killed Blockbuster (7)
37:15 Sponsor Break: Shipstation
38:15 The Qwikster Disaster (8)
41:56 Original Content & The 4 Stages of Netflix (9)
48:58 The Bizarre Culture of Netflix (10)
56:54 The Streaming Wars & The Death of Netflix? (Final Chapter)
This Netflix movie covers the full Netflix story, including:
➡️How Netflix REALLY began (the origin story of Netflix, including how Netflix was founded by Marc Randolph and Reed Hastings)
➡️A look behind the scenes of Netflix in the early days, using info from former Netflix employees & Marc Randolph’s book “That Will Never Work”
➡️How Jeff Bezos & Amazon nearly bought Netflix
➡️The disastrous mistakes/scandals Netflix was involved in that nearly destroyed Netflix
➡️The genius marketing from Netflix & other business lessons from Netflix
➡️The 4 stages of Netflix - how they pivoted from DVD by mail, to
➡️How Netflix almost sold their company to Blockbuster, but Blockbuster rejected their offer
➡️How Netflix beat Blockbuster - why Blockbuster died and how Netflix killed Blockbuster despite Blockbuster being so much bigger and richer. This includes why Blockbuster went bankrupt, and Netflix’s successful business strategies.
➡️The Qwikster disaster - one of Netflix’s biggest mistakes, and a controversial decision by Netflix & Reed Hastings once Netflix expanded into the streaming market.
➡️How Netflix moved into producing original content, and why they’re spending billions of dollars on originals.
➡️The Bizarre culture of Netflix, featuring management & leadership lessons from Reed Hasting’s business book, “No Rules Rules”, on how to build company culture and hire a team of A-players who can help your company grow and make more money.
➡️The Streaming Wars - a look at the battle between streaming companies, like Disney+, Hulu, Amazon Prime Video, Apple TV+ and countless other companies who’ve entered the streaming market to compete with Netflix.
➡️The Death of Netflix - is this the end of Netflix? Why is Netflix’s stock price falling? Why is Netflix losing subscribers? Why is netflix stock down? Why is Netflix failing? Why is netflix losing money? Why is netflix removing shows? How does Netflix make money? Why is netflix dying? This history of netflix documentary answers all!
➡️TikTok & UA-cam vs Netflix - the attention/content war
➡️Plus other crazy stories about Netflix’s history, how Netflix built their empire, and lessons for aspiring entrepreneurs. The story of Netflix’s business is a wild ride, with plenty of drama and twists. Please subscribe to MagnatesMedia if you want more business movies like this in future.
The history of Netflix is one of the most fascinating company stories - but at one point, Netflix was a small DVD rental service on the verge of going out of business, and they were desperately trying to sell their company to their biggest competitor, Blockbuster... But Blockbuster went bankrupt & Netflix went on to be worth well over $200 billion dollars, so how did Netflix do it? And most importantly, why is Netflix now in very deep trouble? Welcome to THE NETFLIX MOVIE: The Rise & Fall of Netflix by MagnatesMedia.
~~~
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I’m so relieved this video is finally complete, as it literally took 100s of hours to make! 😂
I used well over 100 different sources to write the script (including books, articles, videos, interviews etc) - however the Netflix co-founders have both written their own books, which were particularly useful for understanding some of what happened behind the scenes. The reason for that is I wanted this video to feel more like a movie where you go on the journey with them, and see how they went from tiny start-up to global empire.
For some people, this video might simply be an interesting look inside of a giant company & some of the crazy stories from Netflix’s history… for others it may be motivating, and possibly even provide some business lessons.
Either way, I really hope you enjoy the story - and if you do, please consider turning on the notification bell for more content like this in the future. (... Although hopefully a shorter video next time - this project nearly broke me 😅)
Also, I’ve seen a lot of people asking what software is used to make these videos, and the answer is Adobe’s creative cloud suite - Free trial here: magnates.media/editing
P.S. Since it’s very unlikely the adsense from this video will ever cover the costs, a big thanks to ShipStation for sponsoring - get your 60 day free trial at: www.shipstation.com/magnates 😁
hard work pays off
Hi
Wow... an hour + vid..... Real Hard work there.... Thanks A LOT for the inspiration/Motivation man !!!
I could really need this editing skills
Nobody needs Netflix when you have youtube
I canceled Netflix years ago when I realized I spent more time looking for something to watch than actually watching anything.
Prime though is much worse in that respect. Netflix at least has better app and higher q content. On Prime I spend 30 min till I find a reasonable 6+ imdb rated movie. Only on Prime youll find 3,5 imdb rated movies for imbecils.
Omg this is so true. The everything u specifically look up, is always gone !
😂 I feel like that most of the time with it .
Never had a netflix sub , i used the login from a friend, but when netflix started doing woke garbage the sub was canceled... :-)
Same here....that and I was sick and tired of all the woke crap they were producing!
Hearing Netflix use the phrase "quality over quantity" when it comes to their workplace made me actually laugh out loud because it is the exact inverse when it comes to their content in 2022.
@@jimthompson8947 ...Mind if I ask what that is?
@@wannabehistorian371 he was an artist from Portland LOL look him up if you want to 😖
@@jimthompson8947 lmao
Netflix is the king of unwatchable garbage
Facts. That makes no sense that quality over quantity is their internal philosophy because that's not what I see on their site.
One of the tings that I don't like about Netflix is they don't let a tv series tell their whole story and give them an ending. They cancel them when they don't have much views on their first season. But the thing is they don't even make an effort to actually advertise this shows. No marketing, no press tours with the casts, etc. They don't give viewers a chance to discover this shows and give them time.
And when something is successful, they'll spam it with unending seasons, ruining what they had.
It's a line of products. They cut what doesn't sell and keep pushing what does.
I’m going to miss MindHunters
This is what TV has done from the beginning of it's creation lol
Good point!
@@gloomdoom we are specifically talking about netflix and it's downfall. People pay for subscriptions so they can watch incomplete shows? Of course people will get tired of that bs and not renew their subscriptions. Back in the day, they are free to view; tv channels rely on advertisements to earn. So the audience really don't lose anything when they cancel shows.
The obvious thing that is missing on all streaming services is the option for the user to remove stuff that they will never watch. If I wouldn't have to scroll trough the same stuff every time I would probably use the service more.
Heck, I would probably find it more enjoyable to just sit and deny a bunch of stuff from ever being shown as suggestions to me ever again, then to actually watch something. Permenantly clearing away all the clutter would be a really satisfying experience.
But then how would netflix recommend Bright for the 700th time today!
Nowadays if that was an option you’d only have like 15 things to watch. They are banking on convincing people to watch garbage and it feels like they are trying to brainwash consumers to watch anything no matter how bad it is. Cuties is a perfect example
That would be nice
You made have just conceptualized a business my guy.
The next big startup idea would be to combine all these streaming platforms and their original content into one place , crazy to think after all these years its just literally TV all over again but online now.
Stremio 😂
That's a bit impossible though. I mean if it could have been done I'm sure netflix would've done it to stay alive but if netflix didn't get any rights I don't think any other company will.
edit: grammar.
@@Nur__ wouldn't it be possible if a big parent company made a website to house all these streaming services under 1 service.
The companies would be paid by the parent company to have their content as a part of this big service.
Sure it would be "less good" for each streaming service and we might lose the innovation that comes with competition but this offers each service a safe option where they don't need to be at war 24/7 all the time to simply just exist and they can get a fixed amount of money and not fear loss ever again.
So is there a company out there with so much resources that they can do this?
@@mohamedelhediissa289 now you've got me thinking
@@mohamedelhediissa289 I think one major problem is everyone would want their content to be pushed more and they would also want to have aggressive pricing which might not work for the mentioned parent company since they also have to make money. I mean you know how greedy these companies can be and that's in part why most of em decided to just skip the middle man.
In an ideal scenario it would be awesome to be able to access everything under one roof, and the idea of making this work and pleasing all parties just has to come to life.
As a former blockbuster employee who worked his way up to store manager from basic associate, it's ashame they couldn't see the world changing as they actually treated employees well. Ironically, now dvds are almost obsolete as VHS tapes are.
There is a new market for DVDs or rather I should say old customers finding a reason to go back. Preppers and survivalists are buying DVD players and DVDs so they can have entertainment without being connected.
When Ego's are bigger than Intelligence, you get a Blockbuster disaster.
I always buy dvds. I like knowing I really own it and that they can’t just strip it from my system.
@@mgkelly3389 I can enjoy every single episode of It's Always Sunny without worry of certain decade and a half old episodes getting ripped from the series because of 2022 tastes in what's considered offensive. And let's not forget about all the behind the scenes and director commentary stuff we no longer get with streaming services
Yeah and abused the black customers. After being accused of stealing, I complained to the District Manager. He investigated my account and found I was one of their highest renters in every category. So I got no apology, but I got my last 6 rentals for free. I never felt the same about Blockbuster and was gloating when they went bust.
I actually find myself missing the early days of network tv where you only had 3 or 4 channels, but everything was free for anyone to watch, except for perhaps a TV tax depending on where you lived. Less choice also meant less decision fatigue.
And you had something to talk about at work next day, because everybody had watched the same thing.
Same😏
No you had to actually have talent to be on TV back then bc there was literally 5 channels. 3 of them networks.
My parents still have that with a digital antenna.
WOW I GOTTA REPLY T UR POST
I ORDERED A 50 INCH SAMSUNG TV THAT WAS A NITEMARE
JUNK, I SENT IT BACK
IT WAS SO FREAKING
HIGH TECH
IT DIDNT WORK!!!!!!!!!!!😅😂🎉❤😊
The password sharing crackdown was a MASSIVE mistake. I was a member for over 16 years and i quit because of it.
What they SHOULD have done was use the same system as antivirus. Give members say 10 devices per month, regardless of their location. This way they dont screw over people on vacation or wanting to use a VPN.
Yea that's the same reason I quit them to
They seem to be doing great. Stock is up big.
Generation cancel, here I come
Yea that was the only reason i would occasionally go on there was my moms account.
Amazing example of when an institution or business retracts a privilege, people have become so used to the privilege that they respond as though their rights are violated.
One issue you didn't seem to mention was that Netflix will make a season of a show and only greenlight a second season after that one does well. And seeing a show needs about a year to plan and another year to make, the average wait time between seasons is about 2+ years. Compare this to traditional TV which you are only waiting 3-4 months. I completely forget about shows existing in the time it take Netflix to make a new season.
I agree, but clearly you never watched BBC - because they cant manage more than 6 episodes per series to start with and the follow-ups are always canceled or take 3 years to roll out then canceled. Of course they dont need to compete in the market at all because they're financed by a license protection racket. But when you think about it so was Netflix - they prospered because they were the only streaming outfit that secured a licensing deal so all their rivals and their rival viewers were under constant intimidation. It's actually a very similar situation and the outcome is the same - crap.
@@kubhlaikhan2015 The BBC cannot spend the money Netflix can, their budget vs success rate is pretty good
@@nabilshafec7169 Nabil, the BBC is a state operated institution. Most of its operations serve the intelligence services; it sets up cells in virtually every country to manipulate the media in that country. It maintains some foreign "services" directly for propaganda purposes but also recruits hackers and social network influencers and broadcasts coded messages to foreign agents and undercover surveillance operations such as "fishing trawlers". It vets journalists for loyalty to the state and manipulates domestic news to serve government purposes. The very last thing on their list of priorities is fulfilling their charter's obligation to provide "public service broadcasting". Most of their income comes from dubious governmental sources so why don't they just pay for all of it? The pretense of being a maker of quality programs is a mer cover for their main operations and that is why the quality of their productions and program offerings has been allowed to deteriorate so drastically. If you think the BBC provide anything worth watching it must be because you are too young to remember quality broadcasting. The standards were higher when the UK only had two channels and were higher still when there was only one.
@@kubhlaikhan2015 crazy old man talks to clouds, thank you.
@@kubhlaikhan2015 the BBC has a miniscule budget in comparison and actually goes by quality over quantity.
It's also just common here to have 6 episodes in a series.
Why would I want 24 bad episodes when I can have 6 great ones?
The cracking down on password sharing is gonna kill them tbh...most people (like myself) share with their family members & the family members we share with don't end up getting their own subscription after ours runs out. I don't think netflix will die fast, but they will definitely have to change dramatically to stay afloat
I agree. People who shared their Netflix shared with people who couldn't afford it or a one time pass to someone you really wanted to see a movie. That is revenue from word of mouth about watched videos that will no longer be watched. There are other scenarios; the point is, I believe they've shot themselves in the foot. And for me, there algorithms are horrible.
Not to mention many people use their device from multiple locations even if it's not sharing passwords they want to charge for every location you go to and use it.
Imagine being a traveling (pick a profession) and being charged for every location you go to in a month.
A truck driver could rack up a couple hundred dollar bill in one month.
Canceled ours over it. Paying nearly $20 a month for 4 screens on a family plan and I can't share it *with my FAMILY* because they live in a different house? *F_ck that*
This bs they crackdown on like password sharing is what's gonna be there downfall. Subscribers share there password with family they are getting too greedy they gonna go in the way of blockbuster
Yea really once they kick me off my sisters account I’m done, I’m not about to buy my own subscription for the few good shows and movies they have every now and then
I miss going into Blockbuster, Red Giraffe and Family Video. It was fun physically looking around and reading the short descriptions on the back of the case. Meeting people and seeing friends. People these days have a hard time socializing and holding a conversation.
Right on. The 90’s (and early 00’s) were MAGIC. Peak civilisation - idc what anyone says.
And in the smaller Video Rental stores they had... the room with the curtain 😁
@@rayfinkle9369 I owned a small video outlet in the eighties, and the room with the curtain was where all the cream was....pun unintended 😆
@@rayfinkle9369West Coast videos used to have that room. Also all the latest game systems, which you could just go in and play. And when they closed down, we went dumpster diving. Didn't realize they had that many videos in that back room....
Phenomenal production there mate! This year would be the last year I'm subscribing to Netflix for all the reason you stated. And just as you mentioned: in addition with all the movies spread thin through different services and increased pricing, coming from a third world country, I'm beginning to see people around going back to free-streaming on illegitimate websites. The cons of overpricing has finally supercede the annoyance of pop-ups / ads and lower video quality from those websites.
One factor in NetFlix’s early success and in battling Blockbuster was that….everyone hated Blockbuster by then. You had to use them and cable when those were the main options around, but they were greedy, jerky cash grabs that overcharged left and right. So as soon as another option appeared…just it “Not being Blockbuster” was a help. I signed up for DVD by mail Netflix just from hating Blockbuster.
i agree
Definitely, the late fees and rewind fees are what ultimately made me cut them. I do remember giving their online service a try, but by then Netflix already had a decent foreign movie collection, which I wan really into watching at the time, and many of those were hard to find at Blockbuster while many more would never have a chance at being carried by them in the first place.
So basically:
Donald trump (pussyflix)
vs
Hilary Clinton (cockbuster)
Now a days it has become quite the opposite, everyone hates Netflix lol.
I still have an unpaid late fee with blockbuster of £50 I think 🤔 I can forget about and not worry anymore 😜
They're actually repeating the errors that Blockbuster made during it's crash. Blockbuster got rid of their late fees but hid that 7 day purchase clause in there. Netflix is making different categories of subscriptions, but then throwing in limitations and restrictions on those subscriptions.
Thats true Blockbusters late fee policy was a pain in the ass and Netflix second mistake first of all
They don’t have everything you want and the movies even the tv shows tend to expire on netflix
Yeah removing movies with expiration dates
Imagine thinking your point of view is accurate. Their failure had nothing to do with the fact that they were selling a medium NO ONE wanted any longer. Nope. It was their late fees. Lollerskates.
@@eriklarson9137by the time they went out of business, DVDs were very much so still in fashion homie
How tf do you think Redbox still exists 😂😂
@@eriklarson9137 I wanted it, want it still. Stop trying to sound cocky and cool on the internet and stop liking your own comments.
It's all of a sudden taking away password sharing is when they lost me, I'm
willing to pay more for a service but when you start nickel and diming me
is when I jump ship.
Its incredibly encouraging nowadays to see such professional and thorough content being created by sources without gigantic budgets. GREAT job guys😍👍👍
100 million? House of cards and jerry seinfeld...cheap?
Not
They cancel shows without giving them a chance to develop a fan base. Sometimes I don’t even hear about a show until 3 seasons in and then I’m hooked. When they cancelled The OA, I was legitimately heartbroken. The story was so important and needed to be told but they jumped the gun because it hadn’t developed a big audience yet. But as soon as they canceled it, a bunch of people got into it, only to find out that they weren’t going to get a 3rd season. I guarantee that if they just let their investments do their thing, it would’ve started paying off tenfold but they were short sighted.
(Edited to fix typos)
This so much. They throw mine around willy nillly without really trying to develop their existing shows
Never got over the OA being cancelled tbh :(
me when they cancelled inside job, i was literally heartbroken
Hannibal being cancelled broke my heart fr 😢
Mindhunter
Man, talk about good timing! I invested in Netflix around 2009-2010 because my dad gave me a few hundred dollars to "learn how the stock market worked". I was 12 and chose company stocks based on brand recognition which meant most of the stocks did zip, but I had seen ads for Netflix and heard all the buzz at school so I figured it would grow. I only had enough to buy one share, and it ended up paying for my Associates Degree. The only regret is that I didn't keep it longer!😅
How did you pay for an associates degree with a single stock of Netflix.... It's not Facebook or amazon... Right now it's 295$. At it's peak height it was 690$.
Tell me you never bought a stock without telling me you never bought a stock...
I'm calling cap on your entire story.
🧢 🧢
@@nickclark18 I bought one share - when I was 12 (with the help of my dad). The stock price rose so high that the stocks were split to keep them affordable per share. Basically, when it got too high, people couldn't afford to buy it, so to lower the price, a $500 share would be split into two $250 shares. Then those two shares would grow to $500 each ($1000 total) and would be split again. I held on to my position for six years and in that time, my initial share split seven times. I ended up with thousands of dollars. I also went to a local community college for my associates so it was pretty cheap.
@Great Dragon you just got schooled, rightfully so
Crazy story
@Great Dragon stop trying to make cap happen, it's just sad
The intro alone gave me goosebumps. I have a few UA-cam channels myself. The editing quality is just unbelievable!
I’ve watched several Netflix documentaries on UA-cam most on bigger channels, but this is by far the best, highest quality, most balanced and complete. Well done!
@@googlelord1678 who knew
I agree, that it is easy to get emotional about how disappointing this year has been but overall if they keep adapting they will keep winning. Hopefully, they built opportunities for actions of resilience into their company structure. And overall having a slight dip and no longer being the only one at the top is not really dying like blockbuster. It is just other companies catching up and them not being perfect which is real life. The media acts like humans should be perfect when really what they achieved is amazing and if they continue to adapt to the environment they will keep winning as a profitable company.
except the true reason eg they have gone woke wasnt mentioned
@@johnwallace5284 which was??
@@kellymiddleton1843 netflix is losing massive subscribers because they have gone super woke and way to politically correct eg typical family on a netflix show has a black mum a hispanic dad with a a transgender daughter and a gay son. Every time a white male is represented on netflix they are made out to be bumbling idiots. People are sick of this woke crap.
Great doc, but I feel you missed an important part when Netflix decided to ditch their great recommendation algorithm so they could keep shoving their own shitty shows in our face. This was the point where the stopped trying to create the best product for their customers, but they chose to boost views in the short term. They really don't care about the customer anymore, just views.
He also forgot to mention that Netflix going woke didn't help either...
Movies like cuties, where erotic dances were preformed by 9yo girls.
Then, they created those 'equity inclusivity ' departments, inside netflix, with people that think that half the Netflix employees should be lgbtq members... and they wanted all the new Netflix series to feature at least
- 1 gay character
-1 lesb
-1 bi
-1 trans
-1 fat woman
-1 Latino
- 1 black
-1 dwarf
Etc etc etc.
Those people have gained so much power, that they even dared interrupting some top manager meetings, to force the managers to not accept Chappelle's show, because... they didn't like some jokes about the protected class
@@only4posting go woke go broke
The decline of a lot of media companies begins with contempt for consumers.
There are two ways I see this consistently happen:
1) Make a decision to take more without giving more and taking your audience for granted
2) Create content that customers dislike and tell the customers (or let others tell the customers for you) that they are wrong for not liking it - once again taking their patronage for granted.
The first one is straightforward: charge more money for the same thing or offer less for the same amount of money. Basically, see the damage that Qwikster did.
The second one can amount to any number of things. The most contentious one at the forefront is whenever anything woke is promoted on a platform - say what you will about whether the message is one worth propagating, it is not a good business model to publish things that a large portion of your customer base does not want and then let the talking heads chastise your customers for not wanting to see it. This isn't limited to political messaging, though. Another good example outside of Netflix would be the announcement of the Diablo mobile game, where the devs responded to the groans from the audience by implying that fans of a computer game that want a computer game should feel stupid for not wanting a mobile game ("don't you have phones?")
There is also a lighter version of this where a company just outright loses touch with what users want: Windows 8 comes to mind.
Either way, the moral of the story is that the customer is always right: you can't tell the customers what they are going to buy, that is up for them to decide. We live in an age where too many companies see the general populace in the form of statistics and metrics and then ultimately lose touch with the customer base - especially when run from the Silicon Valley enclave.
@@theworldofnexttuesday2802
Perfectly said.
@@theworldofnexttuesday2802 boom 💥 drop the mic
Way to use your words buddy. High five.
I had a show canceled on me once. Now I don't start watching until I see all the seasons are available.
Very well done documentary! Subbed. Especially how you balanced the varied reasons why Netflix share prices may be momentarily down solely due to market forces beyond its control, for example the artificial horizon created by COVID pandemic binging.
Netflix takes a “Quality over Quantity” approach to their staff, but not towards their shows.
not as bad as Amazon! have you seen their Bs they have on their page? :D
@@carpo719 Yeah, Prime video is a joke.
@@Kenxstudios it's corporate bs culture they are shoehorning into the shows which is so annoying.
Not even to their staff, any more.
Supply and demand, people demand an endless stream of shows and movies, we consume media faster than it can be made so they make it quicker or/and put in more filler.
Even Disney and HBO do the same, down turn in quality for more quantity.
As a child, I always wondered how and why businesses came to be... and this channel has always answered my questions about how the world works and has also been educational for me as an individual. I love how it's caught my attention by fulfilling my curiosity throughout every episode.
For real and it gives us advise starting out as a small business
Why are you creating fake accounts to artificially boost the algorithm.
@@thinkbetter5286 I thought this too. And the other comment that’s entirely in bold lol
CAn you stand the stress and backgroundnoise of this one? I am too sleepless/tired for it.
@@Medietos
Not exactly sleepless but I find it annoying. Very.
If Netflix didn’t release that Cuties movie they wouldn’t have lost so many subscribers
Wow addicted to your content
What are the odds😹
AI 🤖
I worked at Netflix and some of this is true, though the employee treatment is not as advertised. Our team processed the account terminations of more employees whilst they were on vacation more often than not….so we had people calling us asking why they couldn’t login/access their buildings/etc and we just had to tell them “I’m sorry, you’ll need to contact your manager.”. Dunno if Professional Sports Teams treat their employees like toilet paper, but Netflix did. So people being afraid to take vacation was a direct result of the fact that many people who actually did take vacation were terminated whilst on vacation with no notice.
that's brutal.....why they do that? don't those employees deserve a vacation?
Sounds like a toxic work place
thats illegal where i leave
@@IStMl I imagine you used talk to text with an accent and I think it's funny, you know America is crazy
Sig, tell us more.. you know things the rest of us don't. Please share more, if you're able.
I hardly ever subscribe to a channel based on a single video. Im a video editor, so i know how hard creating it is and the time it takes. This was inspiring to watch and extremely well done. You earned this subscription. Good luck.
I'm a new subscriber, and I'm hooked to your channel. You put so much work into putting your documentaries, it's impossible to not binge on your channel 🙏❤️
I’m with you on that!
One thing that wasn’t mentioned until over 30 minutes in was the damage that Redbox also caused to Blockbuster. They grabbed a decent amount of dvd rental market share. Although Redbox was in competition with Netflix, both companies were proof that the brick and mortar rental days were coming to an end.
Yeah, which is a shame. There was always something nice about getting off work friday and stopping at Blockbuster and picking up a few movies or a game or whatever. And while I do miss that bit of it, the reality is that if they just happened to miraculously re-appear in every town tomorrow.....I'd still never walk back into one. But I'm glad I got to grow up and be alive when they were actually a thing
UA-cam also now has free movies with Ads. They need to step it up.
Good point about Redbox. I’m one of the few people that like DVDs. When you are out camping or traveling where internet speeds are questionable, having your own portable offline content for entertainment can’t be overlooked.
@@joenobody5913 Well, there is one blockbuster left that is hanging on which I think is cool.
@Rick Beris Yes! I've always lived day-to-day in cities so wasn't a regular customer, but if I ever was already at a Walmart stocking up on gas, firewood, groceries, etc. on my way to semi-rural RV camping (w/ an ancient and beloved DVD player), then sure, Let's pick out some movies! And I'd guess rural Blockbusters were some of the first to go, to the extent they existed.
I actually believe that the spirit of Blockbuster possessed the person who’s responsible for all these recent terrible decisions.
This what app dude is a scammer
Check out the predatory business practices of Boston consulting group. Their job is to tank companies with bad leadership so that Wall Street can profit from shorting those companies. They’re what happened to Netflix.
naww, like with everything, the second one becomes overconfident, arrogant or full of themselves bad shit happens....every single time even a large entity becomes arrogant they fail, PS2 into PS3, they charged too much and failed for years then dropped the price, revised the console in 2 major revisions, we know for a fact they messed with shit under the hood a year in by removing the PS2 chip....but by revision 1 they began to bounce back, now we're seeing again at the end of a very successful run with PS4 Sony is super arrogant again making all sorts of bad decisions and it'll bite em in the ass.....
the failure of Netflix is simple, the binge model, it was cool in the beginning but by not releasing 1 episode a week there's no sustainability, nobody's talking about their shit long term, Stranger Things 4 was talked about for a week and change then nothing then when the last 2 episodes dropped it was talked about again for a few days and nothing again
pick any big show that's popular, South park, you talk about every episode over the week right? and again next week? and it becomes part of your vocabulary?? that isnl;t the same with netflix cus they drop everything at once so you get maybe a week of talking before the issue is dropped....netflix is not event viewing and never was but they could be if they went 1 ep a week.....
second issue is allowing woke morons to buy up the rights to trash like Cuties, that ran off a lot of people....
next related to the first issue all their shows die in 3 seasons, on;y 1 lasted longer for 7 seasons orange is the new black which frankly fukk that show lol no fukk prison shows, not my bag.....look at my name? that's your indication where my head is at, sci-fi, fantasy, action and superheroes and shit.....
Blockbuster was circling the drain for decades and never knew it, and when they went tits up nobody cared cus they had pissed off most of their customers in some way or maybe that's personal? IDK seems legit though i can;t be the only one....
they angered me by playing stupid games and one day I had enough and stopped using em, buying is a lot better anyways lol
renting i had maybe 25 DVD's, when I started buying i now own over 200 and about 150 BRD's and about 300 games across 4 consoles...300 max, actual number is lower lol
and believe me a lot of my collection is taking advantage of sales or finding dirt cheap prices lol
anyways I like the idea of streaming but I'm out, I hate most of the studios enough to not go through their services and in that way i'm kinda vindictive...but I never came on this POV by chance or on a whim this is a long time coming and currenbt actions in the industry has made me hate almost every studio if not all of em....so I live now on old content or what I can pirate....Yarr!
@@darthXreven Ahoy Me Matey ;)
block buster laughed at them ,netflix laughed back. One blockbuster remains hmm...
I’ve only watched like 4 of your videos and im hooked! The way you tell the story and explain everything is crazy good!! 👌🏼
Netlix started in 1997 somewhere in California Blockbuster started in 1985 around Dallas Texas
Netflix just cancelled password sharing here in Canada. You are right! I don't think they realize how downloading is still a thing
Canada had Rogers video back in the days they also had Blockbuster
AmwAy Quickstar was a scam like timeshare
Dude, I freaking loved Netflix back in the day! Getting as many DVDS as you wanted in the mail AND you could keep them as long as you needed until you got the time to watch them without any extra fees like you'd have at the video rental stores
my mom and I used to rent at Blockbuster on a regular basis. But I've never been a Netflix customer.
Right? Eventually every enterprise that shoots the top making user experience the highest priority, then reverses that business model to suck every dime from that same viewership, resulting in a drop to the bottom. Capitalism (eventually) just gobbles up everything good. This is why TPB is a thing.
When I was getting DVDs in the mail a long time ago I would watch a movie in up to 3 or 4 sittings so I could rent as many as possible for my monthly subscription. It was a great way to kick their business. And since the streaming I've just gone back and forth with it and sharing passwords.
And what a great movie he made about Netflix!
@@dreamingrightnow1174 God bless TPB. Although I haven't torrented in years, I do appreciate that its there if I need it. Though I haven't needed it in years being that there's direct download sites for practically everything and streaming sites (with the right browser plug ins) will allow you to download pretty much any movie or tv show
Your a cutie
The work that went into this documentary was astonishing!! UA-cam has truly given endless amounts of creative people an opportunity to share their talents with the world! Awesome work!
Very informative ! One of the best u docs I’ve seen in a minute ! Good job
Amazing work! Love the content ! Very informative and creative
I think one issue they may have going forward is what happens when some of their big properly funded series end up finally finishing. Bojack is already done, Stranger Things feels like it's nearing a logical end. They cancelled a lot of good shows for the sake of churn and now people are more hesitant to get into new stuff on Netflix because they don't want to get invested in something that statistically won't be given a full run. The problem that I think they're facing now might be more that the market is too crowded and as mentioned a lot of other channels have large back catalogues or different options for access.
Yup, when I see something has 1-2 seasons from two years ago, I don’t bother watching. It’s not worth it.
Bro is just throwing out epic documentaries every week or so. Damn congrats to y’all love the research and time y’all put into this :)
Well in early 2000s Turkey, there was a system where you returned the cd you bought and watched then picked a new movie to repeat the cycle in small neighborhood cd shops(pirate cds), same also went for books in some book marketplaces. I wonder why they havent just implement that. No deadline or late fees and the places already made sales
The random ad for a Paramount+ exclusive I just watched could not have been more perfectly placed
This is the first UA-cam video I’ve EVER taken the time to comment on, but I feel truly compelled to give kudos to you as the creator. This was quite literally the best UA-cam video I’ve ever watched. Very, very well done, sir! 👏👏👏
Informative video indeed, but I am struggling with how over-engineered his enunciation is.
Copy pasta?
@@philippealexis It is on purpose. It helps keep audiences engaged subliminally it is pretty common
I love how factual and unbiased your documentaries are. I'm so sick of other youtubers providing half truths and leaning commentary towards their beliefs(another British youtubers Netflix video). THANK YOU, we desperately need this.
Wait he’s British?!
@@melindagallegan5093 yep Cheers 🍺
Yes I can’t agree more! I youse YT as my source of information as it is free and have very little guide lines, making the platform a place for the truth to get out! … So I can get the hole picture which makes me become a better self.
@@melindagallegan5093 Can't you tell from the accent?
@@beetrootbunny6816 I use YT mostly also. But, it's not what it was. It's allowed the SJWs to take it over. Also, all the whining big businesses that took them to court to stop them from allowing any type of copyright. It's not like it was hurting them in any real way. It was all of their greed. Just like them ruining Limewire. Now,streaming services.are taking over everything and it was supposed to be a way to save money from high cable bills. To watch all of the best shows you need all of the services which would cost more than cable in the end. They are also charging more for ad free content. Netflix started out about $4.00 @ moth when I first got it..it's now closer to $20.00. it sucks. Then they have become all of these woke places of woke and their employees were commanding their content. Most of the the drivel I won't even watch so I dropped all accounts other than UA-cam for the ad free content and Amazon Prime for the shipping..
Really got a lot out of this one, thank you.
I am legitimately impressed that so many commenters here understand Netflix and their business landscape better than their executives. How lucky to have so many experts that are all on the boards of fortune 50 companies, yet they are willing to share their knowledge for free here. Just amazing.
Lmao why have you commented so much, do you work for Netflix or something
i always found youtube to be a platform that is timeless, just because it combines music, podcasts, social media (comment sections and vlogging) as well as films (rent or trailers), probably alot more. I think netflix could easily combine music (soundtracks?) and content around the movie (interviews and behind the scenes) to give us a single streaming platform that gives you all kinds of entertainment. no need for a spotify account anymore.
@@heartsfromlana youtube is currently operating at a loss even with the current "greedier" business model, i doubt that is possible
Amazon Prime
@@matan7899 Not to mention draconian censorship models. I miss the OG UA-cam, "Broadcast Yourself"
@@heartsfromlana they do.
It would be nice to at least get to view wich songs are used in series. As sometimes I’m watching I’m thinking that’s a nice song, wish I knew how it’s called… and then forget about it as the episode continues. So at least a list of songs used would be nice, with possibly a snippet of the song.
And as you said a behind the scenes & bloopers just like they have trailers would be fun. Back in the days with dvd you also had those options. Some even had games!
This video reminded me of what we had studied in management school; almost EVERYTHING in a nutshell, market development and penetration strategies, diversification, corporate culture, adoption to industry changes (Industry Life Cycle), top-level strategies and marketing strategies, etc. ... A MUST watch video for everyone studying business management. Well done! 👍👍
This is a great video! I enjoyed how thorough and digestible it was !
I remember when I was young and my brother told me you could get a dvd mailed to you. I thought it was ridiculous because I wasn’t really a tv or movie person. Now everyone has Netflix. It’s insane.
I get it with my Phone provide contract, I know it's there but never can be bothered to eatch anything they have to offer, the golden age is gone 😢
Maybe one thing Netflix should have done when their stock price was sky high was try and purchase studios with very large libraries like AOL did with Time Warner.
They must have thought about it, these studios are old money with big power and doesn't want to associate with a startup internet company.
He meant sky high which was last year only and they were not a start up . but they could have bought Star Wars for 4 billions not that long ago it was bargain when you think about it
Unfortunately for them they decided to bet only on themselves I guess..
that's exactly where they fcked up and why they greenlight anything, so they have content because they failed to acquire the good content
My favorite takeaway from this is the struggle of a new disruptive business. It's not easy to just take over, in any industry.
Tnx for the effort and work you have done I enjoy your stories.
Great Video. As a 50+ year old guy, I definitely grew to hate Blockbuster mightily. Their ridiculous late fees were the main reason, and the fact their new movies were all gone by the time you got off of work Friday and could make it to the Blockbuster store. Their rewind fees were moronic as well. Netflix would mail DVDs to APOs which was awesome when I was stationed in Korea, Germany and Colombia.
So glad the algorithm decided to recommend your channel today. Subbed immediately and super excited to go through the rest of your content given your storytelling ability
see i watch loads of this guys videos but i never subscribe because i have only like three channels that i consistently watch - normally i just completely stop watching them after i subscribe so i just dont sub
I Was Blown Away by both the narrative AND the production value of this.
This Feels like an professional made documentary.
this is exactly what i mean, Magnates Media is epic
Interestingly, now that nearly 1.5 years have passed since this video posted, Netflix is likely going to be not only a survivor, but could become dominant again, in the streaming video wars. The reason: media companies are finding out *REALLY* quick that streaming services with only their own company's content are major money sinkholes. I wouldn't be surprised that within two years, all the media companies will end up pushing their content back to Netflix, since it's easier to navigate a _single_ streaming service than multiple streaming services.
Great video, very well made and I learned a lot! Thank you !
I loved Blockbuster, and I miss that feeling you got when walking into one of their stores, but they honestly deserved their downfall. Not only did they fail to see and keep up with advances in technology, but they tried to copy Netflix's business model after rejecting a partnership, first with online rentals and later with streaming. That being said, every dog has his day, and Netflix is still making stupid business decisions.
Well like you say every dog has it's day and netflix has had it's.
@@deepdragon2 Except Netflix is still the leading streaming subscription service with 260+ million subscribers as of December 2023, followed by Amazon Prime with 200 million, and Disney+ with 150 million. When Disney+ launched everyone thought it would knock NF from the top, but it just didn't happen. I have no doubt that NF will eventually dwindle from the top, but there's no way in hell that it'll die or go bankrupt because of competition. The only way I see the brand disappearing is if they merge with another company or sell it.
I don't have cable TV or any streaming service or video/computer games. I watch only UA-cam. I got fed up with them not sharing shows. I read a comment on UA-cam years ago where someone predicted the rise in piracy due to the greediness of these streaming services. Unplug. Thanks for producing quality documentaries and posting them free on UA-cam.
Well put together and interesting thanks for your hard work 😊
I was a one of the first customers, I believed in the idea and wanted to support it. We started with disks in the mail and were excited when streaming was available. We few were granted special status and our first subscription price was grandfathered in, they never raised our price. We paid barely anything for Netflix and all was great until the movie Cuties. I’m raising a daughter and to see these young girls put in this role regardless of the story just turned my stomach. I canceled right away. Netflix can rot for all I care.
*The effort this man puts in is more than most similar channels on UA-cam. It's only a matter of time before he hits 1 million subscribers!* 👌
ikr
@Chatsta fucking FACTS
@Chatsta enjoy it now, because that's what all channels become if they get big enough.
Agreed… the quality and time he puts in these videos are one point!!!
@Chatsta I LOVE Jake Tran, but his channel has declining over the last 5-6 months. He still has a great channel but the quality is slowly decline…
I enjoyed Netflix for years but finally gave up on them in 2019 when I'd spend maybe 30 minutes searching for something to watch. Now I understand why the content I enjoyed is no longer there. When I tune in to a program after a long day working, I want to be entertained, not preached at.
One good way to avoid this is never to watch any American shows. Australian, Icelandic, Italian, French, German, English, Korean, Thai and Chinese shows are refreshing.
@@jggouvea The other day in desperation I went onto Amazon Prime . Plenty of offerings most of which fell into two categories 1) No way, not interested or 2) OK but seen it so many times not today. Wound up watching the original Taking of Pelham 123 (Robert Shaw was always good) and a Norwegian disaster movie. I agree with your selection on international movies.
it's been many years I've stopped watching Netflix... the woke ideology thrusted down my throat was just unbearable (and I'm trans), that's so full of shit.
A shame, sometimes there is one show that stands out, like The Witcher... but i'm not gonna pay for such rare gems amongst a ton of trash.
Now, I might sometimes end up on Amazon, cause I have prime, but now our days, watching a show is extremely rare, and movies... can't remember when was the last time I watched one...
@@jggouvea if you'd like few titles to seek of french movies, you can seek mostly comedy ones, I got two titles dating from 20 years ago : "Tais-toi"(shut up) with Jean Reno and Gérard Depardieu), "Les Visiteurs" with Jean Reno and Christian Clavier.
Classical ones in our country are those with Louis De Funes from the 70's, and the movies from the mid-60's with Jean Gabin, many of the laters' dialogs are done by Audiar, the guy was full of lines like "If idiots were spinning, you'd be in orbit !".
And for action movies... I've only one reccomandation "The Dobermann" with Vincent Kassel and Monica Bellucci.
Sooooooo True, They Now Want To Shove Their Crap & Believes Down My Throat & Than Expect Me To Swallow It With Out Complaint, & Not Have A Say In The Matter.
Great as always!
Quito-Ecuador 🇪🇨
Filling the workplace with only "productive employees" always leads to the type of issues with costs that netflix is having. There's nothing wrong with having above average but not exceptional employees who are down to earth and able to stay relevant to consumers. They come up with good relevant ideas, help manage costs and aren't just targeting profits and metrics and abstract ideas of the market.
Same thing happened to Twitter Elon came with the whole "productivity and money at all costs" mentality and the app is now imploding.
Man. Who would've thought that the sentiment "they were approached by Enron, but they turned them down" would ever be said aloud with _regret_ and not _a sigh of relief._
Recently I have been watching Andor on Disney+ and its such relief on how slow the pace of the show is. For me growing up on cable television there was a certain energy or magic when we collectively would have to be on tv at a certain time on a certain day to consume content and speak about it during the week until the next episode. I think with how much there is to consume these days, and how our lives are to fast paces and hectic. I am noticing more streaming services choosing to release content weekly than all at once.
That’s cause these companies realize the binge model is only successful for long running shows and immediate hits like Stranger Things. Otherwise, the hype and attention surrounding it burns out very fast. It’s basically the reason why musicians don’t really do surprise releases anymore.
Love this comment! I was thinking the same thing. Everything is too fast paced. I miss racing back to the tv during commercials so you wouldn’t miss a second! Such great energy. Now they dump the whole show on you and I’ve noticed Netflix’s standard series is 10 episode which makes the acting and character development feel fast paced and unbelievable
Fine to do, but I'll wait until a season run and view content at my own pace, which may be going several episodes deep just to satisfy the questions left in the prior. Plus some shows built for week to week had strange trends of a brief recap of what you may have forgotten last week, eating into story telling time. Some shows built for the binge forgo that retelling. As someone who grew up with week to week and commercial breaks, I love now, avoiding both.
that's a great documentary with a very structured info and great delivery!
Awesome documentary. Well done. Thank you!
Watching this after the Netflix password sharing ban is starting to be implemented and I really appreciate the depth and insight you provided. I personally think that Netflix has become too overconfident and the market is oversaturated.
“Back in my day Netflix use to come in the mail” 😂
I remember when my dad bought my siblings and I our very first DVD player. He bought The Bourne Identity and my dad allowed us to stay up on a school night. We watched the whole movie, special features and were in awe on the tech and ease of us and not to mention all the additional things packed into a small disk. I knew then this thing would demolish the VHS tape. Just like CD’s killed cassette tapes. It’s insane that Blockbuster didn’t see this.
I got a PS2 because my parents wanted a DVD player and that was the most cost-effective one. 😂
The only thing VHS had over it was it saved where you stopped
Like a skating tape for instance you could stop it at a sick part eject take it to the homie pop it on his VHS and bam skate scene
@@GamerFromJumpI guess you know the Blu-ray story with PlayStation
Wow your channel reminds me of my business school years back in the early 90s having to research businesses origins and creation from the ground up... oh I did do my homework back in the day lol only by that time it was going back and forth to the library renting books and books endlessly and writing with my trustee pencils and pens all the information onto my papers , summarizing it into quick 1000 word essays and thesises just to earn 3 points and grades .. fast forward to now this over one hour is the video version of my work back then ... I'm enthralled thank you for being my nostalgia... keep up the outstanding work!!! You have not only my attention but my subscription as well ❤❤❤❤
Great Video!
I remember when we first got Netflix at my house. My dad was hesitant but my mom loved it. One night we all try to sit down and watch a movie together as a family in the loading process was absolutely terrible. To make a point while it was loading my dad got up got the car keys went to Blockbuster there was a town over got the movie we were watching came back and there was only three minutes that had loaded in his absence. My dad was then convinced that Netflix would never be anything big
*Sounds like you was watching Netflix using dialup internet.*
@@Cotten- haha dial up will NEVER be anything as big or memorable as Netflix
I don't think you understand what he means by dial up internet. He's talking about the speed of their home internet. Dial up internet was when you used old basic phone lines and you had a modem that literally called an ISP like it was making a landline phone call. The internet speed maxed out at 52.k. In other words it was 1/20,000th the speed of a modern 1gb speed fiber or cable modem or 1/100,000th the speed of the 5gb line I just upgraded to.
Dialup internet is nonexistent today, but in the early days of Netflix streaming some households still had it and most rural households literally couldn't get anything faster than a DSL line or Satellite internet from DirectTV that was significantly faster than dialup, but still incredibly slow compared to the Cable Modems that most middle class or higher ppl had in cities/suburbs.
I'm not really sure what you think he meant. My best guess is you thought he was talking about sketch IPTV services that sell cheap subscriptions to services that illegally stream the content of places like Netflix. Those are extremely big in poorer countries and seem to be bigger in Europe than America.
Your dad should’ve gotten better internet service, not just dial up 😂
It takes me 10 seconds to download a Netflix movie now and still go "Come on Move it!"
How you kept me hooked for an hour past midnight and I have work in the morning is ineffable! I LOVE LOVE your content! May your work and channel receive the recognition it deserves.
The quality of these videos is pure cinema. Great job as always
I love this channel, the quality of every single video is amazing
First of all, I wanted to thank MagnatesMedia for making this documentary. It was definitely one of the best documentaries I've seen in a long time. I normally watch things like this while playing games on my phone. Rarely do I sit and give 100 percent of my attention to a documentary, but yours had me captivated the whole time. The narrator was excellent. I don't normally like the British accents (sorry) because I have a hard time understanding what they're saying but this narrator was so enthusiastic and easy to listen to. I hope you go far with your talents. Now, about streaming services: What I don't like about streaming services producing original content is they make at the most 10 episodes of a show and then it takes over a year to see the next season . Then the shows don't run for many seasons at all. I don't like waiting that long to see the next season because you forget what the show was even about. Now I don't even start watching original programming on any streaming channel unless it's already been running for 2 or 3 seasons.
Also a 3rd season gets more expensive to produce (maybe because the talent fee of the actors? The studios ask for more money?) so Netflix typically never renews a show for a 3rd season unless it does really well like Stranger Things. One show even ended in a cliffhanger then got cancelled. I also don't understand why they insist on producing live action anime when they clearly do a very bad job, and it is just simply a waste of money.
I must admit, they lost me at "Why netflix is collapsing"....Netflix is doing just fine and not going anywhere anytime soon. The clickbait headline was enough to convince me it wasn't even worth watching
The narrator sounds robotic and artificial. I'm quite sure it's a synthetic voice.
That was really good, welldone you are good at what you do 😊
I sure do appreciate the detailed work you put into all your documentaries you always keep me captive because you put portray each person as if you were there yourself watching them you do a very excellent job on your performance you deliver your documentary so well everytime I come acrossed your documentaries I always end up staying glued I just have to find out what happened next very good thank you
After watching countless movies and series I had a moment of clarity:
*The more time I spend watching other people “experience life” the less time I get to spend..experiencing life!*
🤯
The same applies to social media and UA-cam
Most of us can't afford to experience the lifes we watch.
@@daviddaws3521 UA-cam and social media can travel in your pocket.
But yes, mostly.
There is a learning opportunity in Everything that there is. If something Exists, there is a purpose, a lesson, if you will. The amount you take from any experience is the same amount you are willing to learn. LIFE is Beautiful from any Perspective if you only know how to look! PEACE🙏
@@SubjectDelta9 I concur
I would love to see a follow up to this video in the next year or so
It was very well done, thank you for producing it
You earned your money with this one, the amount of ads is unbelievable
Yes, it is an attention war not streaming wars. I agreed 1000%.
It’s crazy how I’d rather watch this then actually watching Netflix 🤔
agreed
Bezos(Amazon) will come knocking on his door soon and make him an offer he can't refuse 😕
"than"
Loved this well done john
This is awesome! Educational and entertaining.
It seems like Netflix did not learn a lesson when they tried to raise rates in 2010 under a recession. I canceled my Netflix account during this recession because they upped the rate and they had a worst catalog. History repeating itself. Great documentary on this!
the fact that they are the one and only paid streaming service that felt the need to crack down on password sharing just reeks of desperation
Great video!
Your documentaries are the best!!!
I've been "binging" on them for 4 hours now... while driving... in the middle of a thunderstorm ⛈️⚡
Thanks 'Magnates' for creating them...
💖
Thank you for making this video! As a trainer for team building, one of the examples we would use of companies that failed to adapt to change were also mentioned here - Kodak & Nokia and Netflix is a prime example of a company that kept pivoting to the changes and staying successful. But your coverage on the company culture was really eye-opening because even though I knew about their feedback culture but I had not read the negative impact on some employees ("culture of fear"). I guess it is true there are no perfect companies/corporations that will be good for everybody. You go where your passion leads you. Again, thank you.
Corporations exist for one reason and one reason only: money.
Amazon is shitty to their employees too. They run a sweat shop
Honestly props to you for an amazingly edited video for an HOUR! I loved watching every minute of this and I simply can’t believe the research that went into this. Loved every minute!
Love this type of content. Like this channel more and more.
Third video in , I'm fascinated, keep up the good work
I'm keen on starting my own startup and watching your shows have given me a good look into the business side of things. I recently won second place in a hackathon...main reason being that I knew how I wanted my business to pen out. Thanksalot, since you are one of the few UA-camrs who actually make good content, most people would start relaxing and hence worse and frugal content
I wish you all the best with your startup! You can do this! :)
That's very cool.
Kamau🤔 Do you happen to be Kenyan?
Cause I am. Would love to connect as I'm an aspiring founder too
All the best Kamau!🥳 🇰🇪
Hey, actual founder here, this stuff is fascinating. Especially to see how the road to success is not straightforward.