S3 / E9 Why AI is Not Coming for Your Job, the Control Freak Buyer Persona and a Bias for Special...

Every marketer has been asked (potentially even haunted by) the question, “Is it measurable?” Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It’s Done.

• Find Joe Zappa on: Linkedin ( / joe-zappa-6229a4a8 ) and Twitter ( jo...)

• Find Sharp Pen Media on LinkedIn ( / sharp-pen-media ) and sharppenmedia.com (www.sharppenme...)

• Find Kriste on: LinkedIn ( / kristegoad ) and Twitter ( / kristegoad )

• Email Kriste: [e-mail] (mailto:[e-mail])