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How It's Done
United States
Приєднався 25 тра 2021
How It's Done is a podcast for curious marketers focused on how real brands and businesses handle healthcare marketing. Brought to you by fuoco, a marketing agency that know how to ignite the spark, host Kriste Goad interviews healthcare marketing experts across a range of industries to learn how they do their brand of marketing.
S4 / Ep 9 - The Future Ready Brand: How to Leverage AI and Emerging Technologies
Dive into the dynamic world of AI with Kriste Goad and special guest Mitch Duckler in this week’s episode of How It's Done. Discover how AI is revolutionizing marketing as Mitch, author of The Future-Ready Brand, shares insights from his research with Fortune 500 CMOs across various industries. Uncover strategies to upskill your team, integrate AI seamlessly into workflows, and stay ahead in this transformative era. Don't miss this episode filled with dozens of actionable takeaways.
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Recommended Reading
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The Future Ready Brand (www.fullsurge.com/future-ready-brand) : How the World’s Most Influential CMO’S are navigating societal forces and emerging technologies
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The Indispensable Brand (www.fullsurge.com/indispensable-brand)
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Find FullSurge on
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Fullsurge.com (fullsurge.com/)
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LinkedIn (www.linkedin.com/company/fullsurge/)
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Find Mitch Duckler on:
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LinkedIn (www.linkedin.com/in/mitchduckler/)
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Find Kriste on:
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LinkedIn (www.linkedin.com/in/kristegoad/)
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Twitter ( kristegoad)
Email Kriste: kg@growwithfuoco.com (mailto:kg@growwithfuoco.com)
•
Recommended Reading
•
The Future Ready Brand (www.fullsurge.com/future-ready-brand) : How the World’s Most Influential CMO’S are navigating societal forces and emerging technologies
•
The Indispensable Brand (www.fullsurge.com/indispensable-brand)
•
Find FullSurge on
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Fullsurge.com (fullsurge.com/)
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LinkedIn (www.linkedin.com/company/fullsurge/)
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Find Mitch Duckler on:
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LinkedIn (www.linkedin.com/in/mitchduckler/)
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Find Kriste on:
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LinkedIn (www.linkedin.com/in/kristegoad/)
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Twitter ( kristegoad)
Email Kriste: kg@growwithfuoco.com (mailto:kg@growwithfuoco.com)
Переглядів: 3
Відео
S4 / Ep 8 - The Future of Digital Media: How Vodcasting is Changing the Game
Переглядів 1Місяць тому
Dive into the dynamic world of Vodcasting with Carol Flagg, a managing partner at Answers Media Network. Discover how the fusion of video and podcasting is transforming content creation and audience engagement. Whether you're a seasoned podcaster or a curious marketer, Carol's insights on the latest trends and technological advancements in Vodcasting will leave you inspired and ready to innovat...
S4 / E7 Swag, Socks, and Sweet Success: Colin Hung's Conference Formula
Переглядів 3Місяць тому
Recognized as a Top 50 Healthcare IT Influencer, Colin knows a thing or two about healthcare conferences. He’s a seasoned expert who has witnessed their evolution over the course of his career, including as a key organizer of the very popular annual Swaay.Health Live event (formerly HITMC) dedicated to healthcare marketers. Drawing from his own experiences putting on events and attending dozens...
S4 / E6 Empowering Her Health: Unveiling the Secrets of the FemTech Movement
Переглядів 2Місяць тому
Host Kriste Goad is joined by a panel of accomplished women in the FemTech industry: Visana Co-Founder and President Shelly Lanning, Flare Capital Principal Margaret Malone, and Healthcare Executive Leigh Ann Ruggles. Together, they dive into the recent surge of FemTech, exploring its impact on the healthcare industry, the use of AI in FemTech, and the power of branding and marketing in the sec...
S4 / E5 Future Proofing PR: Insights from Muck Rack’s CEO
Переглядів 1Місяць тому
We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg’s early days of podcasting, the history of Muck Rack, the birth of the Shorty Awards to the innovative ways AI is transforming the PR industry today. From streamlining press release drafting to pinpointing ideal journalists for pitches, Greg shares valuable insights and tips for leveraging AI tools effectively. Don'...
S4 / E4 The Ethical Use of AI in PR and Marketing: Expert Counsel from a Professor with His Finge...
Переглядів 4Місяць тому
A captivating discussion with Todd O'Neill, an associate professor of Interactive Media at Middle Tennessee State University, exploring the ethical use of AI technology in marketing and public relations. Delve into the impact of AI on the industry, discussing its evolution, potential benefits and challenges, and ethical considerations for practitioners. Blogs and Podcasts • Marcus on AI (garyma...
S4 / E3 How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advo...
Місяць тому
Join us as we delve into the fascinating world of femtech and maternal health with Linda Smith, VP of Marketing and Communications at Progeny Health. Discover how Progeny is revolutionizing women's healthcare and tackling the maternal and infant health crisis. Plus, gain exclusive insights into the marketing strategies driving their success and learn about the latest trends shaping the future o...
S4 / E2 A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story abo...
Місяць тому
Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect between brands and journalists, the power of an authentic story, and why (and how) a successful PR campaign is measurable. Related reading Blogs and Podcasts • The Value of Characters with Every Media Campaign (maciaspr.com/blog/the-value-of-characters-w...
S4 / E1 The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling
Місяць тому
What are the essentials of a strategic marketing communications plan, and how can marketing, communications, sales and the executive suite keep it simple, remain flexible, cross-pollinate, and work in sync to effectively execute against such a plan? Quantum Health CCO, John Hallock shares takeaways from his deep well of experience at some of healthcare’s biggest brands, from his time at Livongo...
S3 / E9 Why AI is Not Coming for Your Job, the Control Freak Buyer Persona and a Bias for Special...
Місяць тому
Every marketer has been asked (potentially even haunted by) the question, “Is it measurable?” Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It’s Done. • Find Joe Zappa on: Linkedin (www.linkedin.com/in/joe-z...
S3 / E8 Dark Social: What the Heck is It?
Переглядів 14Місяць тому
Erica Freckelton not only has the coolest glasses at fuoco but she also has experience optimizing websites and social accounts for various tech and healthcare companies. With those glasses she can see what a lot of people can’t. On this episode of How It's Done: • Shining a light on Dark Social • Why Dark Social is ruining your online attribution • Expert tips on how to make Dark Social work fo...
S3 / E7 Building a Healthcare Brand from the Ground Up
Переглядів 2Місяць тому
Throughout his career in healthcare, Karey Witty has served in just about every C-suite role there is, but it’s his latest role as managing partner of value-based-care-focused investment firm Valtruis that has Karey more excited than ever, not just about his job, but about the promise of healthcare. In this episode of How It’s Done Karey talks with us about the meaning behind the Valtruis name,...
S3 / E6 Demand Gen Part 2: Diving into Demand Creation and Demand Capture
Місяць тому
fuoco’s Senior Digital Marketing Manager Erica Freckelton is back with our host, Kriste Goad in part two of our three-part demand generation series for healthcare marketers. Tune in as they discuss the importance of knowing your target audience, demand creation vs. demand capture, and more. Follow fuoco on LinkedIn (www.linkedin.com/company/growwithfuoco/) or find Erica on LinkedIn (www.lin...
S3 / E5 Demand Gen Part 1: How B2B Buying Behavior has Changed (and What It Means for Healthcare ...
Переглядів 2Місяць тому
fuoco’s Senior Digital Marketing Manager Erica Freckelton joins our host, Kriste Goad in part one of a three-part demand generation special. Tune in as they discuss changes in B2B buying behavior, how to evolve your marketing strategy, and the advantages of first-party data in part one of this three-part special. Follow fuoco on LinkedIn (www.linkedin.com/company/growwithfuoco/) or find Erica o...
S3 / E4 What Makes for Good Media?
Переглядів 2Місяць тому
The “Headline Hunter” Kathryn Rickmeyer joins our host Kriste Goad as they discuss pitching stories, how to make content more valuable, and the importance of media in marketing. Learn more about Tennbeat at Tennbeat.com (www.tennbeat.com) . Have a story you’d like to share with Kathryn? Email her at Kathrynrickmeyer@gmail.com (mailto:Kathrynrickmeyer@gmail.com) , or follow her on Linkedin. (www...
S3 / E3 Get Ready for ViVE with Dennis Dailey
Переглядів 3Місяць тому
S3 / E3 Get Ready for ViVE with Dennis Dailey
S3 / E2 What the Heck is a Fractional Chief Marketing Officer?
Місяць тому
S3 / E2 What the Heck is a Fractional Chief Marketing Officer?
S3 / Ep 1 - Weapons of Mass Distraction: The Dumbing and Disconnecting Effects of Smartphones
Місяць тому
S3 / Ep 1 - Weapons of Mass Distraction: The Dumbing and Disconnecting Effects of Smartphones
S2 / Ep 11 - Website Best Practices: Messaging, Functionality and Security
Місяць тому
S2 / Ep 11 - Website Best Practices: Messaging, Functionality and Security
Website Best Practices: Messaging, Functionality and Security
Переглядів 132 роки тому
Website Best Practices: Messaging, Functionality and Security
S2 / Ep 10 - Content Marketing Strategy: Utilizing Artificial Intelligence to Optimize Content
Переглядів 1Місяць тому
S2 / Ep 10 - Content Marketing Strategy: Utilizing Artificial Intelligence to Optimize Content
Content Marketing Strategy: Utilizing Artificial Intelligence to Optimize Content
Переглядів 633 роки тому
Content Marketing Strategy: Utilizing Artificial Intelligence to Optimize Content
What is Clubhouse? How to Get a Clubhouse App Invite
Переглядів 603 роки тому
What is Clubhouse? How to Get a Clubhouse App Invite
SEO Secrets for Healthcare - Leveraging Keyword Research for Healthcare Marketing
Переглядів 2133 роки тому
SEO Secrets for Healthcare - Leveraging Keyword Research for Healthcare Marketing
S2 / Ep 5 - Healthcare M&A Pivots & Predictions
Переглядів 1Місяць тому
S2 / Ep 5 - Healthcare M&A Pivots & Predictions
S2 / Ep 4 - The Role of Storytelling in Mental Health
Місяць тому
S2 / Ep 4 - The Role of Storytelling in Mental Health
S2 / Ep 3 - From Dotcom Boom to Meetings on Zoom: HealthLeaders Media Editor Recaps Two Decades i...
Місяць тому
S2 / Ep 3 - From Dotcom Boom to Meetings on Zoom: HealthLeaders Media Editor Recaps Two Decades i...
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