Drive Outcomes by Making Sense of the Business World

Hello everyone! Welcome back to the Orchestrate Sales enablement channel. My name is Brian Lambert, and in this this video, I will share ways you can drive outcomes by making sense of the business world around you.
People who take what #Gartner calls a "Sense-Making" approach carefully share information to guide customers toward a clearer, more simplified and orchestrated view. They help the customer make sense of and take action on the basis of the information they've encountered. That means observing and organizing information to create impactive insights that help others make sense of a complex, ambiguous, volatile business world.
This is really important to understand the digital economy requires a more customer-centric approach. CEOs are moving to a go-to-customer approach to engineer more relevant sales conversations by zooming into understanding what salespeople need to be successful.
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