The Experimental Aesthetics of f(x): Pink Tape & 4 Walls Art Direction

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  • Опубліковано 20 жов 2024

КОМЕНТАРІ • 124

  • @anonymous-wu4sn
    @anonymous-wu4sn 3 роки тому +406

    Min heejin ran the sm design team like the military lmaooo the impact and influence she had in the kpop industry is just... wow

    • @fx_meu
      @fx_meu Рік тому +13

      heejin and krystal are close friends right?! i wish they would work on an EP.

    • @Nina-xo555
      @Nina-xo555 Рік тому +9

      Lol that’s why Newjeans are so good

  • @ross7495
    @ross7495 3 роки тому +437

    all of f(x)'s comeback concepts were incredibly artistic and were always straying away from the norms of mainstream kpop. But it was pink tape and 4 walls that so boldly pushed through unexplored territory for the kpop industry. Thank you for making a video about this! They (both f(x), and the creative minds behind the music and physical album production) truly deserve the recognition for their lasting contribution to kpop.

  • @bittahgenius3915
    @bittahgenius3915 3 роки тому +293

    Amazing video! As a graphic designer as well, f(x) holds a special place in my heart not only for their music but also because Min Hee Jin cleverly and seamlessly integrated high art concepts into kpop with f(x). Finding her references like easter eggs always made me so giddy. Not mentioned in your video but other examples were the Pulp Fiction and A Clockwork Orange influences in Red Light's art direction. Also the photo of f(x) wearing berets, stripes and check printed tops, with blue, red, yellow, and white pants, basically a Piet Mondrian painting personified. Everything she did with f(x) was brilliant but the 4 Walls music and art direction as a whole was just perfection. Never would I have imagined that f(x) would release a UK Garage song, perform it in bell bottoms, with voguing choreography, while having Swiss and Modernist inspired graphic aesthetics. Who would've thought all these different elements(none of which were used in kpop yet) from different time periods could coexist together. It still blows my mind today. Even with f(x) at the bottom of the priority list, Min Hee Jin did so much with the very little SM gave f(x).
    f(x) and Min Hee Jin were a match made in art ho heaven. I'm glad Krystal remained close friends with Min Hee Jin, hopefully they'll all work together again someday.

    • @chocollette
      @chocollette  3 роки тому +7

      thank you for such a lovely and insightful comment!!

  • @yayakibo1062
    @yayakibo1062 2 роки тому +60

    I said this once and i'm gonna say it again, f(x) and min hee jin are AHEAD OF THEIR TIME. seriously when I heard 4th gen songs, I was thinking "if f(x) just debut now they will be bop" I know how underappreciate f(x) is that time

    • @pesk2577
      @pesk2577 Рік тому +2

      don't forget about the fact, that they paved the way to a lot of gen 4 groups
      but yes, if they were popular now, it will be awesome and they get all rank charts

  • @wpss5
    @wpss5 2 роки тому +119

    Pink Tape is a work of art, physically, aesthetically and musically, although honestly, the same can be said for any of their albums. Thank you for this amazing video. There will never be quite a group like f(x)... they deserve recognition for pushing boundaries and truly being ahead of their time.

  • @Vinceeeeent016
    @Vinceeeeent016 11 місяців тому +7

    Min heejin the top tier producer in Kpop industry

  • @victorhugofelix9997
    @victorhugofelix9997 3 роки тому +73

    I love f(x) and I love to see them being recognized as a trendsetter group. The way they manage to create a sense of mystery and magic in their work is trully inspiring.

  • @infiresman5837
    @infiresman5837 2 роки тому +40

    f(x)'s aesthetic is unmatched!

  • @oliverlumbad8029
    @oliverlumbad8029 3 місяці тому +4

    Im really happy because min hee jin work with F(x) back then and they are my first stan and now she's working for Newjeans which is pretty cool too see her work with the albums 😭😭 and her creative mind she's really smart and talented 😭😭 i hope she make work album like this because its soo cool and beautiful 😭😭

  • @mbae123
    @mbae123 2 роки тому +14

    So that's why Pink Tape is so iconic. Definitely set the bar for album packaging. Min Heejin is fearless to be unconventional and it paid even years after.

  • @xXxNeonPrincessxXx
    @xXxNeonPrincessxXx 2 роки тому +450

    SM really went downhill creative-wise after Min Hee Jin’s departure, from the song choices and all of Aespa’s plagiarism scandals. No one can really top her work especially on girl groups so I’m looking forward to her new girl group this time.

    • @MusicChanneI1738
      @MusicChanneI1738 2 роки тому +50

      Agreed. Her creativity and work is unmatched

    • @Coquettelectricmilk
      @Coquettelectricmilk 2 роки тому +48

      Agreed, I found myslelf more attracted to Min Heejin's work than the newer ones. There's always something That Pops in my eyes the colour,The references,The Aesthetic.Min-Heejin will always be my favourite

    • @kinare1853
      @kinare1853 2 роки тому +23

      Damn here I am thinking aespa has been Sm's best work in a while haha

    • @galatea___
      @galatea___ 2 роки тому +42

      Yes! They led her to creative burn out. So I'm happy that atleast now, she has more authority on how she can use her time. Really excited for her new girl group!

    • @Coquettelectricmilk
      @Coquettelectricmilk 2 роки тому +15

      @@galatea___ yeahs I noticed that from her works in 2015-17(-ish), tho her works from late 17' to 18' are probably one of her best

  • @hamadaasassy4847
    @hamadaasassy4847 2 роки тому +36

    im a 4th gen stan and will never shut up about pink tape album and the art film..

  • @MusicChanneI1738
    @MusicChanneI1738 2 роки тому +31

    3:57 to be honest, I feel like unique packaging was always a thing with kpop prior to this iconic masterpiece but this indeed did help creative directors give more thought and put more creativity into their packaging designs, etc. Min Hee Jin really is the blueprint and has been since she started working for the industry since 2002.

  • @nunaevis1010
    @nunaevis1010 3 роки тому +27

    f(x) was and always wayy ahead of everything

  • @giogiovieira
    @giogiovieira 3 роки тому +78

    aww man, just imagine if we could've seen more of min heejin and f(x) working together... thank you for making this insightful video!! :)

  • @hueningbahiyyih627
    @hueningbahiyyih627 3 роки тому +110

    Min Heejin is debuting a new girl group under HYBE soon... I am really excited to see what amazing work she will do with them

    • @micmicbungee355
      @micmicbungee355 2 роки тому +1

      Is it le sserafim

    • @hueningbahiyyih627
      @hueningbahiyyih627 2 роки тому +12

      @@micmicbungee355 no Le Sserafim is Bang Sihyuk (Bang PD)'s group. He is overseeing them. Min Heejin has her own label called ADOR

    • @micmicbungee355
      @micmicbungee355 2 роки тому +5

      @@hueningbahiyyih627 ah good to hear that thought min heejin is working on that and I'm kinda disappointed because lesserafim concept is not my type 🙈

    • @aeon5622
      @aeon5622 2 роки тому +2

      @@micmicbungee355 nope creative work for lesserafim is done by source music... Bang Pd is involved in both ador n lesserafim with song production...

    • @luizahope3546
      @luizahope3546 2 роки тому +17

      wow u preview the future, the new gp is newjeans, and "attention" is soooo good

  • @aliceinsane1805
    @aliceinsane1805 3 роки тому +22

    f(x)'s concept 📈📈📈📈

  • @haylynshon7514
    @haylynshon7514 Рік тому +9

    I love what min heejin did with the groups she worked with in SM every single of them especially red velvet and fx but f(x) gosh they were waaaay ahead of their time

    • @angie81190
      @angie81190 Рік тому +1

      Min Heejin deadass gave birth to high teen girl group concept,what a queen

  • @nevik26kram
    @nevik26kram Рік тому +7

    HOLY BIBLE OF KPOP "PINK TAPE".
    Don't argue with me. shhhhh 💕💕

  • @dortuvi
    @dortuvi Рік тому +10

    I first heard 4 walls this year when Spotify recommended it and assumed it was a recent release. So good

  • @aur1290
    @aur1290 2 роки тому +11

    this is so true if this was dropped in 2020 onwards it'd do so big

  • @circlevk3274
    @circlevk3274 Рік тому +5

    fx is my first and my favorite girl group, their concept is just unique and never gets old.

  • @nskfsr
    @nskfsr 2 роки тому +23

    I really love f(x). I was heartbroken after Sulli's death. Thank you for your video and explanation. I got nostalgia.

    • @jjba3571
      @jjba3571 2 роки тому +4

      I still cry when i think how a horrible bullying culture took an angel, a free spirit, korea didnt deserve sulli

  • @lorenzoalvaro605
    @lorenzoalvaro605 4 місяці тому +4

    Min Heejin THE GOAT

  • @jyanneskye2535
    @jyanneskye2535 2 роки тому +21

    Please continue to make video essays of f(x). They are so forgotten by the new generation of kpop fans. F(x) deserves sooo much more 😭😭😭

  • @Vinceeeeent016
    @Vinceeeeent016 28 днів тому

    Not only the MV but the photography, CD and background of their albums. I'm glad I still owned them.

  • @airyannaswanson3838
    @airyannaswanson3838 Рік тому +14

    I will never forgive SM for what they done to FX.

  • @seafarer_
    @seafarer_ Рік тому +4

    “I bought bootcut pants because Krystal wore bootcut pants” 😂 but seriously, I started wearing them in 2015 because I loved 4 walls so much. It was uh… a bit polarizing amongst my friends but Min Hee Jin knew what she was doing 😂

  • @marczhao2734
    @marczhao2734 2 роки тому +19

    This is absolutely fantastic. Thank you for making this video.😭As a MeU it’s always heart touching to see people recognize f(x) and their uniqueness, irreplaceability, and ahead-of-time.💜💜💜💜💜

  • @mayamapit2176
    @mayamapit2176 3 роки тому +33

    How does this have such a low view count? You explain it so well, and talking about such a cool topic and such an amazing group! I loved the video

  • @mutiazhrsvt
    @mutiazhrsvt 2 роки тому +5

    Pertama ngeliat mv NewJeans bener2 vibe nya f(x) pink tape iniiiii

  • @Musiceverywhere00
    @Musiceverywhere00 2 роки тому +12

    You must add part 3 is Krystal album IDWLY is such one of min hee jin masterpiece. Thank u 🥰🥰

  • @11G-v3t
    @11G-v3t 2 роки тому +9

    I loveee your Kpop analysis videos its amazing!

  • @mychemrv
    @mychemrv Рік тому +1

    This is such an amazing video! I’m just getting into f(x) and this video is such a great analysis, thank you! :)

  • @lych33.
    @lych33. Рік тому +5

    Hi im a little late here, but i am glad that i found your video.
    Could you please make a comparison video between her works at sm and her works at hybe.
    While im watching your video i kind of see some similarities

  • @well..3588
    @well..3588 3 роки тому +10

    Excited for pgngg

  • @poonderings
    @poonderings 2 роки тому +5

    Totally agree with all the points in this video! Super well done and informative. Thanks for making this :)

  • @lifeisbeautifulfr
    @lifeisbeautifulfr 2 роки тому +2

    I really like your analysis!!
    I think it's so enjoyable analyze things that we like (such kpop things) T-T
    Keep up the good work!!

  • @MapleLove5354
    @MapleLove5354 3 роки тому +10

    i love this video! thank you for sharing, :)

  • @hangingtree9637
    @hangingtree9637 3 роки тому +9

    Thank you so much for making this video

  • @arriek.1375
    @arriek.1375 2 роки тому +1

    Her influence is game changing.

  • @user-hw1fp6fk4s
    @user-hw1fp6fk4s Рік тому +9

    if only sm promoted f(x) right

  • @chippedpic
    @chippedpic 2 роки тому +16

    Min Heejin is gonna debut a new group soon somewhere in july i think and i also heard rumors that they are gonna film something in spain but its just rumors

    • @neff7031
      @neff7031 2 роки тому +1

      They debuted with "Cookie" which was released yesterday

  • @roseKook-iy9og
    @roseKook-iy9og 7 місяців тому +1

    I can't wait see her work on newjeans full album

  • @drewb3665
    @drewb3665 3 роки тому +7

    Phenomenal video!

  • @cheslavo
    @cheslavo 2 роки тому +2

    Ahh suddenly I miss them so much..

  • @micmicbungee355
    @micmicbungee355 2 роки тому +12

    Rmb how f(x) started the tennis skirt trend. It's called krystal skirt before 🤣

  • @bear-ii9de
    @bear-ii9de 3 роки тому +4

    Hiii really enjoy your videos. Please make more videos like this

  • @cllafilms
    @cllafilms 2 роки тому +6

    amazing video!

  • @inyxsj5943
    @inyxsj5943 13 днів тому

    Im thankful that this concept was made solely for f(x), i can’t imagine if this was Red Velvet’s. (no hate to them, i only compared them to fx since they are the company’s experimental group/concept)

  • @vim2339
    @vim2339 8 місяців тому +1

    I really love f(x) so much ❤

  • @loysaaa2185
    @loysaaa2185 2 роки тому +6

    So sad that i didn't have any album of f(x)

  • @kyting2158
    @kyting2158 3 роки тому +7

    Thank you very much ! I learned a lot from your video

  • @malushize
    @malushize Рік тому

    This is amazing! Thank you for the video

  • @petersatriaa
    @petersatriaa 2 роки тому +2

    Thank you for this 🙏🏽🥺

  • @aqtilek5316
    @aqtilek5316 2 роки тому +7

    WHY THIS VIDEO HAS THE LOW VIEWS😭😭😭😭😭

  • @liz2668
    @liz2668 Рік тому

    Great video!

  • @You0gotta0be0sneaky
    @You0gotta0be0sneaky 2 роки тому

    This video was so well done!

  • @heaven568
    @heaven568 3 роки тому +1

    great job👍🏻

  • @aublure4594
    @aublure4594 Рік тому

    2:02 great video! can i ask wheres the interview of min hee jin sharing her direction from?

    • @chocollette
      @chocollette  Рік тому +1

      I believe it was part of a livestream f(x) did to promote the release of the album. Thanks for watching!

  • @gabrielnalom4930
    @gabrielnalom4930 2 роки тому +7

    Soooo ador happened

  • @kokorohiro2430
    @kokorohiro2430 Рік тому +2

    hope ador revive fx

  • @sagethealchemist
    @sagethealchemist Рік тому +7

    NEWJEANS has entered the chat

  • @ajinmericancitizen8723
    @ajinmericancitizen8723 5 місяців тому +3

    Coming back here in 2024 only to realize that SM is probably heavily erasing f(x) because of Min Heejin

    • @HealRD
      @HealRD 5 місяців тому +2

      It's totally normal of an entertainment agency to delete (or abandon) the "disbanded/inactive after 7 years contract" group out their site of as they weren't in contract anymore. There's nothing to do with MHJ.

    • @ajinmericancitizen8723
      @ajinmericancitizen8723 5 місяців тому +1

      @HealRD okay but for SM, it's peculiar. Maybe it doesn't seem that way at first because Fx was mistreated by them from the beginning. But they don't usually let the legacy of their artists fade. Like Aespa remaking an SES song, NCT remaking an HOT song. Ses and hot were some of SM's first ever groups from the late 90s and they're still not abandoned.
      And we can see that in this universe that SM is building, groups like super junior and girls generation who have been around longer than fx are still included. And it's not like fx flopped when they were around because they were chart toppers and critical darlings.

    • @brassicaoleracealover
      @brassicaoleracealover 4 місяці тому +2

      mhj had a hand in every single SM groups' artistic direction from 2002 to 2018, why would they only erase f(x)?

    • @ajinmericancitizen8723
      @ajinmericancitizen8723 4 місяці тому

      @@brassicaoleracealover f(x) was her biggest and most awarded involvement

  • @973yanou
    @973yanou Рік тому +3

    All theses aesthetic is giving Tumblr White girl, F(x) , Newjeans, Nothing stand on korean media

  • @maggies3035
    @maggies3035 Рік тому

    Sooo great