Optimize Amazon PPC Keywords Using These 5 Steps

[@iqbalathar-uo2zi]

Sometime KW are performing well but immediate it perform bad so shouldn't we optimize that particular KWs according to see the history instead of the method you told here

[@ProfitablePineapple]

If a keyword isn't performing well I typically pause it. Then every month I do an archive and relaunch of older campaigns that have a history of performing well. This will give them fresh life and dedicate your ad spend to whats actually working

[@ilw5803]

It’s sounds easy if you have one child.
But what about if you have three and all of them use the same keyword.
For example.
Child a: wheyprotein 500g.
Child b: wheyprotein 1kg
Child c: wheyprotein 2kg
And the keyword is: wheyprotein vegan.
You have:
- campaign 1 child a keyword wheyprotein vegan
- campaign 2 child b keyword wheyprotein vegan
- campaign 3 child c keyword wheyprotein vegan

[@ProfitablePineapple]

Pick your best seller out of the three childs and advertise for that. If the other childs are on the same listing they will also generate sales from the ad

[@ilw5803]

@@ProfitablePineapple alright. But isn´t better to prmote another childs aswell to push the whole listing in BSR? Childs which you push with ppc are go up, but childs which are not promoted pulling down the listing(?)

[@ProfitablePineapple]

@@ilw5803 It depends... Some products yes and others no.