You're accurate. I'm the only product designer at the tech company where I work on and I do all the things you mention :) Basically, product design is finding the balance between the user needs, business goals, and technical feasibility. Keep the great content!
I am at a crossroads right now with business and art, trying to figure out what I want to do with my life and of course wanting to be realistic with a career...how did you know that you wanted to be involved in product design? And how long did it take you to get where you are at?
I'm a recruiter. I have staffed Product Managers, but today am faced with my first Product Designer. I got such wonderful info from your presentation AND keywords which will help me narrow down my search and engage in relevant conversations. Thanks so much.
@@geraldmamengko1825 hi Gerald. Afterrnoon. I want to ask you a few questions please. How can I get into product design? I'm a newbie who knows nothing about tech and I'm really trying to break into the field. Do you have tips or pointers?
@@adura2185 Hallo adura, you may start with this small steps, 1. Ask you self why you want to join product design world? is it for money, hobby or what? please answer that before you jump in this field. 2. to become a product designer you need to understand 2 basic knowledge that every PD have. first you need to understand what is UX(user experience)? and any information about UX it self, the second is UI(User Interface). find it on books (about UI and UX there are tons out there) , UA-cam, Udemy, Coursera, NNg article or interaction Design Foundation. 3. before continue your learn about product design, you might need to answer question number 1 and learn about question number 2. Goodluck!
I would add, if you are a good product designer, you might also want to learn about the Product Manager role as it can be a good pivot in your career. Even if you don't want to go that direction, understanding the Product Manager role will definitely help you as a designer. Great content! Thank you.
My guy is on point. Been a designer going on 8 years. The only thing I would mention is that all product design roles are not created equal. Company culture can influence what our jobs entail. Eg: not all companies value research or user testing. So you may actually just be a UI designer working on mocks. Sad reality but a common issue. Still an amazing career no doubt. Choose your company wisely.
I study product-market fit and direct strategic visions. Spent six years in marketing as a creative. This last year, I've been learning product design and design systems.
You made a lot of sense in this video, but I'll also like to emphasize that aspect of understanding business goals. I'd say a Product Designer is a UI & UX designer who also understands business/marketing strategies. It is this understanding that enables them weave marketing strategy into their design decisions. So while a UI/UX designer is solving users' problems, a product designer is more focused on the business problem but approaches it through solving the users' problem. That's why a product designer is first of all a UI/UX designer, but then it is the understanding of business/marketing strategy that enables a product designer function as one. Of course being a UI & UX designer, one should understand design systems, so it's inside it already. You treated design system as if it's separate, but it's already part of it.
Thank you for making a video that is literal. Had to sift through so many others that spoke abstractly about what a product designer is and does. I've worked in designed for 15 years. I don't need to hear someone talk about how you have to be empathetic and a good listener etc. People need to know WHAT IS THE JOB. Thanks.
Thanks for the video. I am from Brazil, here there is not much information about product design, before entering college I am researching more about the course, and this video helped me. thanks
As a product deisnger i find my job mostly about communicating with client, product manager, users and engineers to make sure things are being shipped as intended by design.
thank you for your video. Now I am clear to classify those jobs (UX, UI, Product designer etc). I have a question for you that here South Korea, Planner (so to speak) does wireframe and create storyboard for website or App. They are not designers or coders. How do you think about this? I know there could be variety of job situation but we have a very unique circumstance. In short, Product manager or Service planning manager does product designers' roles. How do you think about this? It will be very appreciated if you leave a comment anytime. Thanks.
How can a graphic designer use marketing concept in designing products and services? Please, make a lacture on it. If it's not possible to make the lacture please briefly answer on this question . please
Hi Ashok, thank you for the question and we’re more than happy to do a video on this topic at some point! The quick answer is you actually have an advantage as a graphic designer, because you already have visual design skills on hand. You’ll just need to technically apply it in digital design environment, like UI Design. As a product designer, you’ll need to learn some UX principles. Don’t overwhelm yourself though, just keep it to the practical basics - enough for you to do a bit of user research, user flows and be able to make iterations as you go. The most important thing is to realise that you’re not designing for yourself, but you’re designing with a user centred mindset. Only realising this, can be a game changer for most designers 😉
Hi. Everything you've discussed in the video is about digital stuff. But What do we call a designer who is associated with the design of an actual physical product. Say for example, the "anglepoise lamp" was designed by George Carwardine. Aren't they also product designers? Or is there any other specific term to refer them?. I'm just asking this because. I have a degree in mechanical engineering and I'm new to the realm of design. I like to move towards a career in design, but not the digital stuffs like software or webpages but actual physical products.
Hi Nandu, we get this question a lot and thanks for asking. Yes it's a little muddy these days given the merging digital and physical world that we live in. We made a video about the difference between digital product design and physical product design ua-cam.com/video/5TyLjrIdUD4/v-deo.html - hope it clarifies! In our channel, topics mainly covers digital user experience and design.
*Since childhood I have been trying to optimise designs of everything as hobby but I don't think I have professional knowledge to get job unfortunately.*
Well you’re lucky The Eternal - you happen to live in the age of knowledge sharing and free access to so many design education materials. In our experience we have hired and worked with really good designers and engineers without formal University education. In fact most of the really good ones continue to learn and adapt based on self-thought initiatives. Sounds cliche, but when there’s a strong will, there’s a way. You can do it too!
Being in the field of UX for the last 20 years... I would describe the role of a UX with that same description. A UX that does not consider business requirements, customer wishes and flow of interactions isn't real UX to me... the UI layer needs to be considered as well and looked at in collaboration with the UI to get the best experience.
Hi Mauro. This is a big question! Product designers are mainly responsible for: + Spotting opportunities for a new product + Understanding the customer and business needs + Translating user requirements into a design + Solving problems by understanding UI (User Interface), UX (User Experience) and design systems. A product designer must have skills and experience in industry-standard design and prototyping tools such as Sketch, Adobe XD, Figma, Invision and digital design and prototyping tools. On top of that, they also need to have a decent command of: + design thinking principles + product and project management + product design for desktop and mobile devices + prototyping skills + user research skills And finally, you will require common soft skills such as teamwork, creative problem solving, and leadership. However, the skills required depend on the size and the nature of the company you work for. In a bigger company, a product designer role is more specialised in one area. On the other hand, if you work in a small company, the product designer may also be the UX designer, UI designer and some with even a little bit of front-end coding skills... Many product designers come from different backgrounds such as graphic design, marketing, sales, and UX research. This is because a product designer doesn’t just design but needs to have enough business acumen and the skills to discover what the user wants in a product. As you can see, it seems pretty broad. Basically it all falls down to what the company expects from their product designer. If you’re ready to start the journey in becoming a product designer, the key is to constantly learn as you go. Be a sponge, observe, practice, apply and iterate. Hope that’s helpful!
What would you recommend to study to follow Product design? I had only found universities/colleges offering Industrial design as the closest thing to product design
Hi Valentina, thank you for watching! The Product Design term that we’ve used here references digital product design, not to be confused with Industrial Design (that explores physical products). Now that we’ve clarified that, if you’re keen on learning digital product design in university, the closest thing would be something around Digital Design / Web Design / User Experience Design / Interface Design... Something along those lines. Hope that helps!
👍 This was explained in the most simple way. But I did like to ask, I did not get the name of the frame you made mention of. Is it wild, while or why frames?
I am a product designer base in Indonesia, my experience collaboration work to another field such as; engineering, industrial, business, and recentlt architecture, fristly, not all of them what exactly design is? As asimple design problem solving, industrial desiger just like an Archite to create a think more than aestetich but understand everithink around design, at least I receive my first paten for a medical equipment....
Now please dont call it just product design. its digital product design, web / app / communication or graphics design. Product design is a term used for physical product designers. And industrial design is for designers on the fence to be engineers while design engineering is the other way around. Sometimes it is good to use specific terms when referring to specific tasks. But on the other hand you wouldnt have to make this video if all designers would use their correct job descriptions .. sooo 🤷♂️
Thank you here Jo. That is right, it can get confusing depending on where you are in the world and what market you’re in! We thought we were being specific here and trying to stay relevant to the current terminologies commonly used. But you’re right, it is still confusing to follow. Oh the world we live in can evolve so fast it’s hard to catch up! Thank you genuinely anyway, and for helping clarify this for some of the viewers 👍
Hi Thanks for this video. I want to get a thorough training on this, cos your explanation here makes it obvious to me that it's a semi-complex knowledge. I need your mentorship roadmap on how to get this knowledge without cutting corners. Thank you
Hey Alvin, thanks for the video, it was very well explained. I'm coming from a software dev background and now getting more into product design. I'm currently wondering, where the typical responsibilities of a product manager end and where those of a product designer start. I'm specifically thinking about user research. Are both roles responsible for that just with a different research question (what are your biggest pain points vs. how can your pain points be solved most effectively)? I mean, this is probably different from organization to organization, but I'd just be curious in your thoughts about that.
This guy is one of those rare people i personally know who naturally whistle as they speak. I used to think it's cool because the pronunciation sounded mature, but now it kinda tickles my ears lol, no offense. This is my gateway video to product design and thanks for that!
Very nice video. I would like some advice please. I have just graduated as product designer but im finding it difficult to approach a company? Which style portfolio is better? Printed or online?
Hi Nandini. The answer is no. You can have a degree in graphic design, industrial design, software engineering, computer science, project management… I’ve even met really good product designers with a degree in science! The point is, as long as you put in the work to learn and genuinely curious about the field, you should be able to build a portfolio, enough for you to try your best to step into the industry and learn more. You don’t need the degree, but you just need the willingness to learn and put in the work to refine your portfolio as you gain more experience in life! Wish you nothing but all the best!
I'm looking into a career change and want to get into this field. I've seen sites where they say to look into graphic design first and work your way up to product designer. Is that something you'd agree with?
Hi! I was wondering if anyone could help meeee. So i was thinking about studying industrial design but after spending some time on UA-cam apparently most product designers have a background in cs. Isn't industrial design a good path to product??
@@relabstudios oh.. I just enrolled for ux design course and have just started .. looking forward to work in product design product management role.. hence was trying to figure out.. haven't create any portfolio
Good on you J J. Remember to embrace the learning process and the journey. Product design is always about learning and systematically interacting and optimising anyway. Enjoy the process!
Hi James, excellent question. It’s not compulsory, but it will definitely give you an edge if you know how to code. Having said that, if you decide to learn coding, it’s important to be aware that you’re doing it NOT to be a software developer, but you’re building more empathy towards developers. You can only be great at one thing, if you are designer first, then focus on design while being open to understanding how engineers/devs work. I would advice the same vice versa… To the engineers/devs out there, it’s definitely useful to learn design (without having to be the designer). The point is Empathy can bring team work to a whole new level 👍
Hi Priya, there are a few ways to do this. The best is always to go direct to the customers and ask them! This can be done through the various methods of user or customer research. Alternatively, you can research through available user/customer data that the business/stakeholders may have. If you combine both, that will give you a much better understanding.
Thank you very much, so what would I study in college? Would it be engineering or Art as there is no option to do product design in college but there is for university
Hi Favour. Thanks for watching. If you have to choose between Engineering or Art, figure out which area you gravitate towards more.. Product Design would predominantly be Design rather than Engineering, although the best product designers have a good sense of understanding on Engineering. So if you want to be a product designer, the more relevant subject is Art to start with. Then over time put more focus on Digital Design, because that’s where you’ll be required to look at design in a more objective way. Unlike “art” that tends to be more subjective. At the end of the day, you just need to learn the tools and the basics in Design, then rely more on yourself to personally pick up UX, UI and Digital Product Design.
Hello, I am a design release engineer. I have two engineering degrees. I think I want to try to get into product design but I feel like I dont have the skillset yet. Any tips on breaking into the sphere? I am thinking of starting with some kind of UX project manager role so that I can get exposure without actually doing it. Also saw a UX class on Udacity but I dont know how it compares to other options. Thanks, I made sure to drop a like!
Hi Rachel, thanks for such a great question. You can perhaps explore what you really love first and foremost… Is it Design or is it Product Management. UX project manager sounds more like Product Management rather than UX Design. But if you’re certain that you’re leaning towards Product Design and UX Design more, we happen to have a video that explains how one might become a Product Designer here: How to become a Product Designer (Product Design Pathways) ua-cam.com/video/5LYpFQAETkU/v-deo.html If you’re wondering what the difference between Product Design and UX/UI Design, we also have a video that answers this question ua-cam.com/video/S6maF4tICPs/v-deo.html Hope it helps and good luck!
hi sir. im an indian and i have done my degree in product design/industrial design. but in my graduation years i have never gone through anything like ui/ux design. pls reply sir. how i should move forward.?
he is only talking about digital product design not physical or industrial product design. Some of the skills especially in the research and ideation phases are the same though just using different tools. The digital designers just forget that there are still physical products in our world and the devices they're using are products too :D - originally the term product design was synonymous with industrial design, but since there is a higher demand for digital designers nowadays than for physical ones the digital design world "stole" the term. So to your question: As a industrial designer you most likely did a lot of UX design in your studies. It just was'nt called UX. Most likely you had courses in ergonomics, usability, emotional design and so on. those fields all together are necessary for a good User Experience (UX). Not having UI design in a industrial product design course is normal and okay. Usually you dont need to design the whole (digital) UI for physical products. You have digital UI designers for that. If you want to develop mostly digital products you should consider learning more about UI and UX for digital products. If you want to stick to physical products / industrial design you should be fine and will learn a lot about other design disciplines while youre doing.
Hi Vinayak, thank you for watching. Jo had given a really good explanation here. So perhaps clarify if you are interested to learn digital product design or industrial (physical) product design. As they are different in its application. Having said that, first and foremost, you are a Designer... which means the methodology and thought process might be similar and relevant to each other. We have also written a short article about (digital) product design here if you’re keen to read more about the specifics (overview, daily role, skills) - relab.academy/product-design/whats-a-product-designer/ Hope that helps!
@@jom1439 Thanks for the valuable reply sir. So as a physical product designer. How can shift to a digital product designer.. I mean which all kind of skill i must have to be a ui ux product designer. Which all software..!? In between in which section u belongs to ui/ux or physical product design? Pls reply
No worries Vinayak 🙂 more on basic Digital Product Design info here for an easy read relab.academy/product-management/digital-product-design-for-beginners/ Follow us on Instagram @relabstudios 🙏
Hi Ale thanks for watching. In this case it’s not, this one is about digital product design. Having said that, design principles are generally very much the same despite which design field you’re in. We are all problem solvers!
Hi, so i wanted a help from u i am a BCA graduate and i really wanted to take my masters in product design and also wanted to pursue it in UK. As of my counselor since i am opting for a change of field i might not get admission for this specific course as the universities have a requirement, Also she says that finding a product design related job will be very hard and risky because if i dont find a course related job within a year my visa will be over and i have to come back. So in a very confusing place right now can someone give me some advice.
Hi Robato, not exactly. We’re not an expert in mechanical engineering to start with, but we assume there are some similarities in the process. Particularly in the Design process. In this video, we’re referring to Digital Product design, not industrial or physical product design/engineering.
Just 27 secs in and he's asking you to "like, comment and subscribe." It's too soon to know if we will like the video or want to subscribe - he hasn't shared any information yet.
☠️BLACK BARON☠️ "Feeling" the material a product designer intends to build something. A "No Go" for product designers you can't "feel" materials. That's my opinion. More practice, less theory.
Sorry to disagree, but this really is not correct. I feel this is a far better representation of the differences. Product Design = Physical products. Product designers are responsible for designing and developing the majority of the consumer products that people use in their everyday lives. All industries that manufacture consumer products employ product designers. For example, product designers work in electronics, furniture design, general manufacturing, automotive manufacturing, and many other fields. More specialized fields include medical technology and telecommunications device manufacturing. While many product designers work to meet consumer needs with completely new products, many of the product designers' job responsibilities involve improving existing designs. Design improvement may be needed for a variety of reasons, such as improvement of functionality, improvement of appearance, and manufacturing cost reductions. Often, product designers work as members of multidisciplinary teams that include engineers, prototype fabricators, executive sales staff members, marketing and advertising team members, and others. As part of the design process, product designers employ a variety of technologies, including computer assisted design (CAD), drawings and blueprints, and 3D modelling. Product designers must have working knowledge of these technologies, as well as manufacturing methods, available materials, and budgetary and time considerations. Product designers usually work full time in an office environment. They may be freelance workers who contract with companies or full-time employees. In addition to working in offices, product designers make frequent use of workshops, studios, and even factory space to aid the design process. Additional responsibilities include meeting with customers or co-workers to discuss designs and commercial needs, working as part of the design team, learning about new manufacturing technologies and materials, researching products and how to improve them, producing models or drawings, and working with engineers to produce prototypes. Most employers require their product designers to hold a bachelor’s degree in a related field, and relevant work experience is generally preferred. UX/UI = Software. User interface designers are members of a software development team. They are responsible for creating and arranging the elements of a software’s user interface (the part of the program that the end-user will see and interact with). A user interface designer is sometimes hired under other names as well, such as user experience (or UX for short) designer and user interaction designer. Regardless of what they may be called by a given organization, the duties and requirements remain largely the same, though specific competencies (such as programming languages and knowledge of certain software packages) may vary by company. Like most employees in the software industry, their work is almost entirely mental and usually takes place in an office environment. They are generally employed on a full-time basis, though significant overtime may be required on occasion, especially when due dates are approaching. User interface designers are expected to understand the entire software development life cycle and be excellent programmers. As such, they are generally expected to hold bachelor’s degrees in a relevant field such as human-computer interaction, though graphic design or information technology-related degrees are also sometimes acceptable. Other required proficiencies, such as the ability to code in CSS, Java, or C#, will be determined by the hiring company. For example, an user interface designer working for a large web-based operation would likely be expected to be fluent in various web-based programming languages, while a designer working for a small video game start-up might need to be familiar with various physics engines and flash-based programming.
Human doesn't know what is needed, there was no need of 3 or 4 individuals in the user interface design sector. The sector only needs 2 individuals (UI designer with either UX or product design). Many things you said are done by the 4 of them, THEN WHY HAVING 4 POSITIONS!!! Beside the UI designer cause non of them can design, the UX and the product designer must be one person and the design system should be incorporate into UI design thats it
this is a user interface designer - UI. not a product designer. You guys keep calling yourselves the name belonging to another industry, which is ironic seeing this is supposed to be what you are good at.
You're accurate. I'm the only product designer at the tech company where I work on and I do all the things you mention :) Basically, product design is finding the balance between the user needs, business goals, and technical feasibility. Keep the great content!
That makes you a super-product-designer Jose! Thank you for watching 🙏
I am at a crossroads right now with business and art, trying to figure out what I want to do with my life and of course wanting to be realistic with a career...how did you know that you wanted to be involved in product design? And how long did it take you to get where you are at?
Hey Jose, how long did you study product design before landing your first job? BTW: thanks for your insight, it was helpful.
i think i want a job like this, hows the job for you ?
@@tristenjames6359 what jobs are you deciding on
I'm a recruiter. I have staffed Product Managers, but today am faced with my first Product Designer. I got such wonderful info from your presentation AND keywords which will help me narrow down my search and engage in relevant conversations. Thanks so much.
That’s amazing to hear Holly. All the best!
I've been working as Product Designer for 3 years and still love this kind of content to remind me what is my job haha. thank you sir! good content!
Thank you for watching Gerald! 👌🙏
@@relabstudios Haha! You're welcome!
@@geraldmamengko1825 hi Gerald. Afterrnoon. I want to ask you a few questions please. How can I get into product design? I'm a newbie who knows nothing about tech and I'm really trying to break into the field. Do you have tips or pointers?
@@adura2185 Hallo adura, you may start with this small steps,
1. Ask you self why you want to join product design world? is it for money, hobby or what? please answer that before you jump in this field.
2. to become a product designer you need to understand 2 basic knowledge that every PD have. first you need to understand what is UX(user experience)? and any information about UX it self, the second is UI(User Interface). find it on books (about UI and UX there are tons out there) , UA-cam, Udemy, Coursera, NNg article or interaction Design Foundation.
3. before continue your learn about product design, you might need to answer question number 1 and learn about question number 2.
Goodluck!
Heyy. I would love to learn product design can we communicate somewhere else ?
I would add, if you are a good product designer, you might also want to learn about the Product Manager role as it can be a good pivot in your career. Even if you don't want to go that direction, understanding the Product Manager role will definitely help you as a designer. Great content! Thank you.
Couldn’t agree more Michael. Thank you 🙏
My guy is on point. Been a designer going on 8 years. The only thing I would mention is that all product design roles are not created equal. Company culture can influence what our jobs entail. Eg: not all companies value research or user testing. So you may actually just be a UI designer working on mocks. Sad reality but a common issue. Still an amazing career no doubt. Choose your company wisely.
I study product-market fit and direct strategic visions.
Spent six years in marketing as a creative. This last year, I've been learning product design and design systems.
You made a lot of sense in this video, but I'll also like to emphasize that aspect of understanding business goals.
I'd say a Product Designer is a UI & UX designer who also understands business/marketing strategies. It is this understanding that enables them weave marketing strategy into their design decisions.
So while a UI/UX designer is solving users' problems, a product designer is more focused on the business problem but approaches it through solving the users' problem. That's why a product designer is first of all a UI/UX designer, but then it is the understanding of business/marketing strategy that enables a product designer function as one.
Of course being a UI & UX designer, one should understand design systems, so it's inside it already. You treated design system as if it's separate, but it's already part of it.
Thank you for making a video that is literal. Had to sift through so many others that spoke abstractly about what a product designer is and does. I've worked in designed for 15 years. I don't need to hear someone talk about how you have to be empathetic and a good listener etc. People need to know WHAT IS THE JOB. Thanks.
I have spent hours seen other videos explanations and there were very long and confuse. THANK YOU for doing this.
You’re most welcome Naira!
Felt like listening to a friend talking. Great video and really good information.
Thank you Jerry!
Thanks man I swear. Heavy demand in my area of Toronto. This maximizes my skills. Am a jump in
Yeah! you're so accurate with this description. Finally, I get a good explanation for my colleagues
Thanks Sebastian! We’re glad it helps 😄
I'm proud to be a part of this amazing Industry 🥰
Thanks for the video. I am from Brazil, here there is not much information about product design, before entering college I am researching more about the course, and this video helped me. thanks
Thanks for watching Beatriz! Good luck with college!
I’m a beginner and I’ve been trying to figure product designing out. Thanks for explaining in such a simple way
That’s great Sarah. Thanks for watching ✨
As a product deisnger i find my job mostly about communicating with client, product manager, users and engineers to make sure things are being shipped as intended by design.
Thank you for understanding all of this.
Thanks Zubair!
I'm starting my first product designer job in two weeks. So this video helps. Thanks
So happy for you Evan. And good luck ✨
how is it going?
@@wangarigikonyo4405 I luv it. I wake up most day can’t believe I’m doing it. 😀
@@EvanBlack11 awesome. I'm thinking of switching to product design. Lemme see how it goes.
@@wangarigikonyo4405 where you switching from
thanks, very clear class , this profession causes me a great confusion on his roles , are less now
Thank you for the comment :)
thank you from Algeria
This was very useful. Thanks for the video.
Thank you so much for such a to the point video. truly appreciate your efforts .
Glad you enjoyed it Monica. Thank you 🙏
Really what you said can be seen in your videos also 🔥🙌🙏💯🤝 good user interface Sir 😄💯
Harus banyak belajar dari designer perantau nih
This piece of information was really amazing and was really useful to gain more insights for a product designer
Thank you for watching Sai!
Thanks for your explanatory answer 👍🏾👍🏾
Thanks Hame!
Great video, and soooo easy to understand and I am not even in the development world! Thanks!
Subscribed too!
Thank you Siphosihle. That sounds great and glad you enjoy it!
Thank you for this video! :)
Hey Cindy thank you!
Awesome video! Thank you for that 👍
Thanks for watching :)
Thank you for the info! Very easy to follow!
Thanks MJ!
Thank you very much for making these videos ❤
Very Nice Sir 🙏
Love From India ❤️
Thank you 🙏
Good video. It's worth noting customers don't always equate to users.
Thanks Stew 🙏 and yes you’re absolutely right.
Thanks for your video man, it was really helpful❤️
Thanks Gabriele. Glad it is :)
Properly explained👌🏼
Thanks Nwaka ✨
thank you for your video. Now I am clear to classify those jobs (UX, UI, Product designer etc). I have a question for you that here South Korea, Planner (so to speak) does wireframe and create storyboard for website or App. They are not designers or coders. How do you think about this? I know there could be variety of job situation but we have a very unique circumstance. In short, Product manager or Service planning manager does product designers' roles. How do you think about this? It will be very appreciated if you leave a comment anytime. Thanks.
Excellent video. Thank you
Thanks Eddie
Thank you very much for this video it was very helpful 😌
That’s amazing thank you
Best definition for design systems!
Means a lot thank you 🙏
Thank you for this explanation.
This video is so helpful, and easy to understand!
Thank you Bezvlel 🙏
This was phenomenal. Right on point!
Thank you 😊
How can a graphic designer use marketing concept in designing products and services?
Please, make a lacture on it.
If it's not possible to make the lacture please briefly answer on this question . please
Hi Ashok, thank you for the question and we’re more than happy to do a video on this topic at some point!
The quick answer is you actually have an advantage as a graphic designer, because you already have visual design skills on hand. You’ll just need to technically apply it in digital design environment, like UI Design.
As a product designer, you’ll need to learn some UX principles. Don’t overwhelm yourself though, just keep it to the practical basics - enough for you to do a bit of user research, user flows and be able to make iterations as you go. The most important thing is to realise that you’re not designing for yourself, but you’re designing with a user centred mindset. Only realising this, can be a game changer for most designers 😉
Hi. Everything you've discussed in the video is about digital stuff. But What do we call a designer who is associated with the design of an actual physical product. Say for example, the "anglepoise lamp" was designed by George Carwardine. Aren't they also product designers? Or is there any other specific term to refer them?.
I'm just asking this because. I have a degree in mechanical engineering and I'm new to the realm of design. I like to move towards a career in design, but not the digital stuffs like software or webpages but actual physical products.
Hi Nandu, we get this question a lot and thanks for asking. Yes it's a little muddy these days given the merging digital and physical world that we live in. We made a video about the difference between digital product design and physical product design ua-cam.com/video/5TyLjrIdUD4/v-deo.html - hope it clarifies! In our channel, topics mainly covers digital user experience and design.
*Since childhood I have been trying to optimise designs of everything as hobby but I don't think I have professional knowledge to get job unfortunately.*
Well you’re lucky The Eternal - you happen to live in the age of knowledge sharing and free access to so many design education materials.
In our experience we have hired and worked with really good designers and engineers without formal University education. In fact most of the really good ones continue to learn and adapt based on self-thought initiatives.
Sounds cliche, but when there’s a strong will, there’s a way. You can do it too!
Being in the field of UX for the last 20 years... I would describe the role of a UX with that same description. A UX that does not consider business requirements, customer wishes and flow of interactions isn't real UX to me... the UI layer needs to be considered as well and looked at in collaboration with the UI to get the best experience.
great explanation
🙏 thank you Dhruv
What skills, interests or talents do you need to be a product designer?
Hi Mauro. This is a big question!
Product designers are mainly responsible for:
+ Spotting opportunities for a new product
+ Understanding the customer and business needs
+ Translating user requirements into a design
+ Solving problems by understanding UI (User Interface), UX (User Experience) and design systems.
A product designer must have skills and experience in industry-standard design and prototyping tools such as Sketch, Adobe XD, Figma, Invision and digital design and prototyping tools. On top of that, they also need to have a decent command of:
+ design thinking principles
+ product and project management
+ product design for desktop and mobile devices
+ prototyping skills
+ user research skills
And finally, you will require common soft skills such as teamwork, creative problem solving, and leadership. However, the skills required depend on the size and the nature of the company you work for.
In a bigger company, a product designer role is more specialised in one area. On the other hand, if you work in a small company, the product designer may also be the UX designer, UI designer and some with even a little bit of front-end coding skills...
Many product designers come from different backgrounds such as graphic design, marketing, sales, and UX research. This is because a product designer doesn’t just design but needs to have enough business acumen and the skills to discover what the user wants in a product.
As you can see, it seems pretty broad. Basically it all falls down to what the company expects from their product designer. If you’re ready to start the journey in becoming a product designer, the key is to constantly learn as you go. Be a sponge, observe, practice, apply and iterate. Hope that’s helpful!
What would you recommend to study to follow Product design? I had only found universities/colleges offering Industrial design as the closest thing to product design
Hi Valentina, thank you for watching! The Product Design term that we’ve used here references digital product design, not to be confused with Industrial Design (that explores physical products).
Now that we’ve clarified that, if you’re keen on learning digital product design in university, the closest thing would be something around Digital Design / Web Design / User Experience Design / Interface Design... Something along those lines. Hope that helps!
@@relabstudios Thank you so much that makes much more sense
👍 This was explained in the most simple way. But I did like to ask, I did not get the name of the frame you made mention of. Is it wild, while or why frames?
I am a product designer base in Indonesia, my experience collaboration work to another field such as; engineering, industrial, business, and recentlt architecture, fristly, not all of them what exactly design is?
As asimple design problem solving, industrial desiger just like an Archite to create a think more than aestetich but understand everithink around design, at least I receive my first paten for a medical equipment....
Now please dont call it just product design. its digital product design, web / app / communication or graphics design. Product design is a term used for physical product designers. And industrial design is for designers on the fence to be engineers while design engineering is the other way around.
Sometimes it is good to use specific terms when referring to specific tasks. But on the other hand you wouldnt have to make this video if all designers would use their correct job descriptions .. sooo 🤷♂️
Thank you here Jo. That is right, it can get confusing depending on where you are in the world and what market you’re in!
We thought we were being specific here and trying to stay relevant to the current terminologies commonly used. But you’re right, it is still confusing to follow. Oh the world we live in can evolve so fast it’s hard to catch up!
Thank you genuinely anyway, and for helping clarify this for some of the viewers 👍
Hi
Thanks for this video.
I want to get a thorough training on this, cos your explanation here makes it obvious to me that it's a semi-complex knowledge.
I need your mentorship roadmap on how to get this knowledge without cutting corners.
Thank you
well said, thanks man
Thanks Mostafa!
Hey Alvin,
thanks for the video, it was very well explained.
I'm coming from a software dev background and now getting more into product design. I'm currently wondering, where the typical responsibilities of a product manager end and where those of a product designer start.
I'm specifically thinking about user research. Are both roles responsible for that just with a different research question (what are your biggest pain points vs. how can your pain points be solved most effectively)?
I mean, this is probably different from organization to organization, but I'd just be curious in your thoughts about that.
Your articulation!
🤭✨
Thank you 🙏
Thank you!
ı don't understand yet. You explained the tasks exactly the same as UX, right ? what did i miss :)
This guy is one of those rare people i personally know who naturally whistle as they speak. I used to think it's cool because the pronunciation sounded mature, but now it kinda tickles my ears lol, no offense. This is my gateway video to product design and thanks for that!
Very nice video. I would like some advice please. I have just graduated as product designer but im finding it difficult to approach a company? Which style portfolio is better? Printed or online?
Please put me through on how to become master in product design
Is it important to have degree in product designing to be a product designer
Hi Nandini. The answer is no. You can have a degree in graphic design, industrial design, software engineering, computer science, project management… I’ve even met really good product designers with a degree in science! The point is, as long as you put in the work to learn and genuinely curious about the field, you should be able to build a portfolio, enough for you to try your best to step into the industry and learn more. You don’t need the degree, but you just need the willingness to learn and put in the work to refine your portfolio as you gain more experience in life! Wish you nothing but all the best!
Fantastic
I'm looking into a career change and want to get into this field. I've seen sites where they say to look into graphic design first and work your way up to product designer. Is that something you'd agree with?
good video mate
Thank you!
do ux/ui designers mainly design digital products?
Hi! I was wondering if anyone could help meeee. So i was thinking about studying industrial design but after spending some time on UA-cam apparently most product designers have a background in cs. Isn't industrial design a good path to product??
I want to ask can a product designer work in the automotive sector
Hi Vanshad, you certainly can. Both in the context of industrial/physical product and also digital products.
Can studying ux design help you to get job as product designer..please do answer
Hi J J, yes it can. It’s one of the most related skills to product design, along with UI design, Digital Design, Service Design…
@@relabstudios oh.. I just enrolled for ux design course and have just started .. looking forward to work in product design product management role.. hence was trying to figure out.. haven't create any portfolio
Good on you J J. Remember to embrace the learning process and the journey. Product design is always about learning and systematically interacting and optimising anyway. Enjoy the process!
Do you find it important to know how to code in digital product design?
Hi James, excellent question. It’s not compulsory, but it will definitely give you an edge if you know how to code. Having said that, if you decide to learn coding, it’s important to be aware that you’re doing it NOT to be a software developer, but you’re building more empathy towards developers. You can only be great at one thing, if you are designer first, then focus on design while being open to understanding how engineers/devs work. I would advice the same vice versa… To the engineers/devs out there, it’s definitely useful to learn design (without having to be the designer). The point is Empathy can bring team work to a whole new level 👍
What can designers do to identify the coustomer needs
Hi Priya, there are a few ways to do this. The best is always to go direct to the customers and ask them! This can be done through the various methods of user or customer research.
Alternatively, you can research through available user/customer data that the business/stakeholders may have.
If you combine both, that will give you a much better understanding.
Awesome
Thank you very much, so what would I study in college? Would it be engineering or Art as there is no option to do product design in college but there is for university
Hi Favour. Thanks for watching. If you have to choose between Engineering or Art, figure out which area you gravitate towards more.. Product Design would predominantly be Design rather than Engineering, although the best product designers have a good sense of understanding on Engineering. So if you want to be a product designer, the more relevant subject is Art to start with. Then over time put more focus on Digital Design, because that’s where you’ll be required to look at design in a more objective way. Unlike “art” that tends to be more subjective.
At the end of the day, you just need to learn the tools and the basics in Design, then rely more on yourself to personally pick up UX, UI and Digital Product Design.
Hello, I am a design release engineer. I have two engineering degrees. I think I want to try to get into product design but I feel like I dont have the skillset yet. Any tips on breaking into the sphere? I am thinking of starting with some kind of UX project manager role so that I can get exposure without actually doing it. Also saw a UX class on Udacity but I dont know how it compares to other options. Thanks, I made sure to drop a like!
Hi Rachel, thanks for such a great question. You can perhaps explore what you really love first and foremost… Is it Design or is it Product Management. UX project manager sounds more like Product Management rather than UX Design. But if you’re certain that you’re leaning towards Product Design and UX Design more, we happen to have a video that explains how one might become a Product Designer here:
How to become a Product Designer (Product Design Pathways)
ua-cam.com/video/5LYpFQAETkU/v-deo.html
If you’re wondering what the difference between Product Design and UX/UI Design, we also have a video that answers this question ua-cam.com/video/S6maF4tICPs/v-deo.html
Hope it helps and good luck!
I have an interest in designing cars if I study product designing will it help me to get a chance to design cars
hi sir. im an indian and i have done my degree in product design/industrial design. but in my graduation years i have never gone through anything like ui/ux design. pls reply sir. how i should move forward.?
he is only talking about digital product design not physical or industrial product design. Some of the skills especially in the research and ideation phases are the same though just using different tools.
The digital designers just forget that there are still physical products in our world and the devices they're using are products too :D - originally the term product design was synonymous with industrial design, but since there is a higher demand for digital designers nowadays than for physical ones the digital design world "stole" the term.
So to your question: As a industrial designer you most likely did a lot of UX design in your studies. It just was'nt called UX. Most likely you had courses in ergonomics, usability, emotional design and so on. those fields all together are necessary for a good User Experience (UX). Not having UI design in a industrial product design course is normal and okay. Usually you dont need to design the whole (digital) UI for physical products. You have digital UI designers for that.
If you want to develop mostly digital products you should consider learning more about UI and UX for digital products. If you want to stick to physical products / industrial design you should be fine and will learn a lot about other design disciplines while youre doing.
Hi Vinayak, thank you for watching. Jo had given a really good explanation here. So perhaps clarify if you are interested to learn digital product design or industrial (physical) product design. As they are different in its application.
Having said that, first and foremost, you are a Designer... which means the methodology and thought process might be similar and relevant to each other.
We have also written a short article about (digital) product design here if you’re keen to read more about the specifics (overview, daily role, skills) - relab.academy/product-design/whats-a-product-designer/
Hope that helps!
@@jom1439 Thanks for the valuable reply sir. So as a physical product designer. How can shift to a digital product designer.. I mean which all kind of skill i must have to be a ui ux product designer. Which all software..!? In between in which section u belongs to ui/ux or physical product design? Pls reply
@@relabstudios Thanks sir for the reply. How can i follow u in instagram?
No worries Vinayak 🙂 more on basic Digital Product Design info here for an easy read relab.academy/product-management/digital-product-design-for-beginners/
Follow us on Instagram @relabstudios
🙏
So it's not the same as industrial designer?
Hi Ale thanks for watching. In this case it’s not, this one is about digital product design. Having said that, design principles are generally very much the same despite which design field you’re in. We are all problem solvers!
@@relabstudios oh okay tksm 😁
Hi, so i wanted a help from u i am a BCA graduate and i really wanted to take my masters in product design and also wanted to pursue it in UK. As of my counselor since i am opting for a change of field i might not get admission for this specific course as the universities have a requirement, Also she says that finding a product design related job will be very hard and risky because if i dont find a course related job within a year my visa will be over and i have to come back. So in a very confusing place right now can someone give me some advice.
Hi, I just got a scholarship training in Product Design.. Hope is worth it.
Thanks
Ga buka kantor di indo bg?
can i graphic designer be a product designer?
Are UX designers like mechanical engineers?
Hi Robato, not exactly. We’re not an expert in mechanical engineering to start with, but we assume there are some similarities in the process. Particularly in the Design process. In this video, we’re referring to Digital Product design, not industrial or physical product design/engineering.
You forgot to mention that getting a job in this field isn't easy. I'm 7 years in job searching and I still haven't got a job.
If product designers can do so many things, why in most corporations they still hiring product managers?
Just 27 secs in and he's asking you to "like, comment and subscribe." It's too soon to know if we will like the video or want to subscribe - he hasn't shared any information yet.
Thanks for the feedback here Olivetti, we’ll be sure to consider this and do it better next time!
☠️BLACK BARON☠️ "Feeling" the material a product designer intends to build something. A "No Go" for product designers you can't "feel" materials. That's my opinion. More practice, less theory.
Bro u should change your mic
Sorry to disagree, but this really is not correct.
I feel this is a far better representation of the differences.
Product Design = Physical products.
Product designers are responsible for designing and developing the majority of the consumer products that people use in their everyday lives. All industries that manufacture consumer products employ product designers. For example, product designers work in electronics, furniture design, general manufacturing, automotive manufacturing, and many other fields. More specialized fields include medical technology and telecommunications device manufacturing. While many product designers work to meet consumer needs with completely new products, many of the product designers' job responsibilities involve improving existing designs. Design improvement may be needed for a variety of reasons, such as improvement of functionality, improvement of appearance, and manufacturing cost reductions.
Often, product designers work as members of multidisciplinary teams that include engineers, prototype fabricators, executive sales staff members, marketing and advertising team members, and others. As part of the design process, product designers employ a variety of technologies, including computer assisted design (CAD), drawings and blueprints, and 3D modelling. Product designers must have working knowledge of these technologies, as well as manufacturing methods, available materials, and budgetary and time considerations.
Product designers usually work full time in an office environment. They may be freelance workers who contract with companies or full-time employees. In addition to working in offices, product designers make frequent use of workshops, studios, and even factory space to aid the design process. Additional responsibilities include meeting with customers or co-workers to discuss designs and commercial needs, working as part of the design team, learning about new manufacturing technologies and materials, researching products and how to improve them, producing models or drawings, and working with engineers to produce prototypes.
Most employers require their product designers to hold a bachelor’s degree in a related field, and relevant work experience is generally preferred.
UX/UI = Software.
User interface designers are members of a software development team. They are responsible for creating and arranging the elements of a software’s user interface (the part of the program that the end-user will see and interact with). A user interface designer is sometimes hired under other names as well, such as user experience (or UX for short) designer and user interaction designer.
Regardless of what they may be called by a given organization, the duties and requirements remain largely the same, though specific competencies (such as programming languages and knowledge of certain software packages) may vary by company. Like most employees in the software industry, their work is almost entirely mental and usually takes place in an office environment. They are generally employed on a full-time basis, though significant overtime may be required on occasion, especially when due dates are approaching.
User interface designers are expected to understand the entire software development life cycle and be excellent programmers. As such, they are generally expected to hold bachelor’s degrees in a relevant field such as human-computer interaction, though graphic design or information technology-related degrees are also sometimes acceptable. Other required proficiencies, such as the ability to code in CSS, Java, or C#, will be determined by the hiring company. For example, an user interface designer working for a large web-based operation would likely be expected to be fluent in various web-based programming languages, while a designer working for a small video game start-up might need to be familiar with various physics engines and flash-based programming.
Are you indonesian?
Hi there, we are an Australian company but you’re right, Alvin is originally of an Indonesian background!
poggers
Human doesn't know what is needed, there was no need of 3 or 4 individuals in the user interface design sector. The sector only needs 2 individuals (UI designer with either UX or product design). Many things you said are done by the 4 of them, THEN WHY HAVING 4 POSITIONS!!! Beside the UI designer cause non of them can design, the UX and the product designer must be one person and the design system should be incorporate into UI design thats it
I might sound racist but this guy has an uncanny resemblance to bd Wong (Dr Hugo strange from Gotham)
this is a user interface designer - UI. not a product designer. You guys keep calling yourselves the name belonging to another industry, which is ironic seeing this is supposed to be what you are good at.