How I Brought My First Product to Market - Idea to Launch
Вставка
- Опубліковано 22 тра 2024
- 📝 Learn about the Note-Taking Kit by Grovemade & Mod Musings:grovemade.com/note-taking-kit... (Use code MODMUSINGS for 10% off your first purchase)
🛍️ Thanks to @shopify sponsoring this video: www.shopify.com/matthewencina/
▬▬▬▬ Video Description ▬▬▬▬
How to bring a product to market. From initial idea to product launch. In this video, I'll share an overview of the industrial design and development process using the Double Diamond method, what it takes to name a product, how to craft your brand messaging, and how to market your product. Watch till the end to see the final product reveal.
Learn how this collaboration between Grovemade and Mod Musings came to be, and how the Note-Taking Kit was created.
▬▬▬▬ Links & Resources ▬▬▬▬
I may receive a small commission at no extra cost using some of the affiliate links below. This is the easiest way to support me and helps me continue making content like this for you. Thank you 🙏
🖥️ Learn about all the details of my office here: www.modmusings.com/blog/mod-m...
🎧 Do you like the music in this video? It's all from the Epidemic Sound library. Use my link to get your first 30 days for free: share.epidemicsound.com/matth...
🎥 My video gear: kit.co/MatthewEncina/matthew-...
🔷🔷 Learn about the Double Diamond Design Process: www.designcouncil.org.uk/our-...
✍🏽 Reusuaple paper (whiteboard): www.swipi.es/
▬▬▬▬ Video Chapters ▬▬▬▬
0:00 - Introduction
0:58 - The Double Diamond Design Process
1:27 - Discover Phase: Understand the Problem
2:35 - Define Phase: Determine the Design Challenge
3:16 - Develop Phase: Explore Potential Solutions
4:35 - Deliver Phase: Build the Solution that Works
5:30 - Product Naming, Messaging & Marketing Overview
5:46 - Product Naming Process
6:49 - Developing the Brand Messaging for the Product
7:40 - Product Marketing Using Organic Content
8:20 - Sponsored Segment by Shopify
9:10 - Product Reveal: The Note-Taking Kit
10:30 - Reflections After Launching a Product
▬▬▬▬
DISCLAIMERS:
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
▬▬▬▬ Follow for more ▬▬▬▬
My blog: modmusings.com
Instagram: / mod.musings
Personal Website: matthewencina.com
Personal Instagram: / matthewencina
▬▬▬▬▬ Credits ▬▬▬▬▬
Created by Matthew Encina
Additional cinematography by Jona Garcia, Max Brown, and Taeha Kim
© 2023 Mod Musings, Inc. - Навчання та стиль
Watch my latest product process video here: ua-cam.com/video/yxRT5YpE30Q/v-deo.htmlsi=_eVv_ZwA2Sp7Zaa3
What Monitor screen is this ?
What a fantasic story to tell. As an industrial designer I can appreciate the time and effort that go into products that may seem simple. It's not easy to bring an idea to market so well done. An inspiration to anyone who has an idea.
I appreciate that you appreciate this, as an industrial designer. 🙏🏽🙏🏽🙏🏽
Hi
Congratulations on the product launch, Matthew. Thanks for showing behind the scene of making a product, that’s a lot of work! I wish you success with the product.
Appreciated.
It is wonderful to see how much you have grown throughout the years. It is an honor to continue watching your videos, Matthew!
Thank you 🙏🏽
Thank you for taking the time to document your process! It's evident that you enjoy not only the finished product but also the steps it took to get there.
You’re very welcome. 🙏🏽
The attention to detail is crazy. The paper packaging around the note pad (10:43) with the envelope+seal style enclosure ALSO matches the angles at the top of the mod musings logo. Essentially blending the mod musings branding in with the the more obvious grove made logo… Amazing. Love the look of this collection!
Thank you for noticing 🙏🏽
This is such a cool collaboration. Such a simple, practical, but beautifully designed set of products. It's really awesome to see the entire process that went into this!
I’m glad you got something out of it. 🙏🏽
Working with you is a joy, and I'm passionate about learning. Your products are the best - simply awesome!. Good Luck @Matthew
Thanks
This reminds me on my old days as an industrial designer, love the way how you make the video so simple yet interesting to watch, as usual! always a big fan. Congrats for the collaboration and the new product launch!
Thank you so much. It’s easy for me since I’m new to industrial design, I can share as I learn about it!
I enjoyed everything about this video! The process, the iterations, the final product, the tone, the pacing - it was all pretty perfect. Brilliant work!
Cheers
Congratulations on the production launch. Hard work, when rewarded with a positive outcome is always amazing. Thank you for letting us see the journey.
Thank you for being a part of it
Congratulations Matthew! This is huge, and I hope it takes off and becomes a hit! You continue to inspire me with your peerless attention to detail.
Appreciate the kind words
This is gold! Thank you so much for being my inspiration throughout my design career! 🙌🏿
🙏🏽
Congratulations on the big win, Matthew! We’re super happy for you and excited to see more. 🎉
The details behind the process makes us appreciate the work even more! It’s very meaningful! ❤
Appreciate that so much
Congrats for the collaboration Matthew!
I just love how you always find the right balance to share a message and some of youe knowledge at the same time, which makes your content so interesting and genuinely useful for the viewers, keep it up 🔥🙏
I appreciate that. It’s my goal to always try and share the little nuggets that personally interest me.
So happy for you Matthew!! Love the final product. Simple and memorable!!
Cheers
As usual, there is much to love about this video: Crazy good production value, thoughtful writing and narration, clear simple explanations and boat loads of valuable insight. The signature Matthew Encina ASMR-meditation-on-organization-and-design is in full effect (and so good) as per usual. A thing that stands out to me is your transparency around the relationship with Grovemade and how that all works. I haven't seen many other collabs so clearly unpacked, and it's very cool to see the mutual respect and genuine working relationship you have together.
Thanks Matt. My experience at The Futur helped me look at the things I do in a special way. I try to share as transparently as possible for all to see possibilities for themselves.
"Crazy good product value"
I'm not sure anyone could say that.
Luxury, high end - sure
Value - no way
@@richardreynolds7552 Idk why I'm here in these comments lmao but you've misread the initial comment. "Crazy good production value" is in reference to the video, not the product. It's just saying the video is well put together.
@@anachronismic Yes yes, you are right I miss read your comment and I do agree about the production value.
I think at the time I was still feeling knocked back at the sale price of the product.
I apologise
@@richardreynolds7552 you're good haha I just stumbled upon the comment and figured it was a misunderstanding. It's also at a price point I can't justify for myself so I can understand that feeling for sure.
Congratulations! I’d been casually watching your videos for almost a year now but recently subscribed. Very informative and yet soothing to see your creative process.
Thank you for being here
hey matthew, now you are also tapping into industrial design which i find very pleasing ;) combined with your calm and rational way of explaining your work... actually the double diamond has never been explained to me in such a vivid way! nice!
I'm glad my explanation made sense!
I don't need it. I don't need it.. I don't nee... I NEED IT! ❤
You don’t.
congratulations Matthew, the note-taking kit looks amazing! I hope to see what your creativity has in store for us in the near future. well done.
Cheers
Loved every bit of this. Wholesome, satisfying and informative. Thank you for sharing! ❤
Glad you enjoyed it.
Congratulations Matthew🎉, this is such a big collaboration. Lovely to see you achieving this.
Appreciate that
Whew, what a journey! The note-taking kit looks amazing, that white oak and leather combo is incredible 😮💨
It truly has been. Glad I can bring some more white oak into the Grovemade lineup as well ;)
@@MatthewEncina I didn't know about them here in pdx til now. Cool. Thanks ME
The way you represent your life story through your videos, is amazing you are truly an inspiration for lot of the young generation, all the best for your new product 🙂
I try my best to share these moments, cause so many others have made possibilities visible to me.
Thank you for sharing this process with us Matthew. It's very generous of you and very educational 👍
You're very welcome.
This is incredible Matthew! Congrats on the kit! Excited to see this on workspaces all over!
Me too ☺️
Thank you, Matt, for existing. Your videos should be studied in school because I always learn so much from you. I've been numbering each page of the notes to organize them and store them in the desk tray. I've always wondered if there's another way to achieve this without messing everything up. It's great to see the behind the scenes of the Grovemade team, a big greeting to everyone! 👋
Thank you for the very kind words. This makes me happy to hear that my experiences can help others.
congratulations on the product launch! amazing video quickly going through the process from inception, exploration, design iteration and development. a lot of the fine tuning steps go unnoticed by many but you did a great job showing that
🙏🏽🙏🏽
Matthew, I love everything about this video! I really enjoyed following the creative process in developing the kit. In particular the care taken to determine the end user interaction. The kit looks incredible! As I am looking at the pile of to do lists, sticky notes, notepads, and loose notes on my desk, I can't wait to try it out for myself!
Thank you for the kind words. Sounds like this was made for you. Hope you enjoy it!
As a mechanical engineer who works with large mechanical equipment, this was pretty neat and cool to watch, I love the design thinking approach. As mechanical engineers, we tend to start and spend more time on function first, with fewer aesthetics, and usually, the designs are not very human-centered most importantly, we design for manufacturing so modular, reusable designs and we go hard on cost and materials. Industrial design on the other hand is pretty creative right from the brainstorming and you can kind of go wild with the ideas.
Thanks for sharing your perspective. It was really fun to go through this process myself.
That note taking kit is beautiful man
And the time and efforts u have put in to make that products were worth it
I appreciate that
Like always, you are so smart, yet you keep presenting your ideas and knowledge in such a simple and straightforward way.
You are one of my favorite creators out there, and I will never stop waiting for the next peice of content you plan on releasing to us (the fans😉)
Thank you for inspiring me, giving me ideas, and making me want to do things!
I wish you (and the Note Taking Kit) all the best!
Thank you for the kind words.
A very insightful video, Matthew!
I got to learn what it takes to design a good product.
Huge congrats on the collab and the launch 🎉
Cheers
I'm a UI/UX designer and I'm constantly using sticky notes to quickly document ideas, then referencing them later to flesh out in my sketchbook. That way I'm better organized and can filter out the better ideas from the crap. The kit will be perfect for me, so excited to look into it!
I’m glad! Definitely have folks like you in mind. Hope you enjoy!
Bravo brother! Such an inspiration.This is high quality content - short, concise, and very informative. This brings more light to the amount of time and effort to create an exceptional product. Good luck on your journey!
Thanks Jae! Appreciate your support.
Such a good video. I loved the walk-through of the whole process, and especially loved how you really broke down the design thinking approach.
Thank you! Glad you enjoyed!
Love it! With all the time and energy I spend digitally I still take physical notes more often because it works so much better with my brain. Thank you for sharing!
Also, what if the wind blows?)
Same. I connect better with ideas when I physically write them down.
Haven’t extensive wind tests, but this isn’t meant to be used outside 😅
@@MatthewEncina It would be interesting to study, if the new generation who literally grew up on touch screens would feel the same? I would bet my house that they wouldn't (I would also bet that there are studies like that)). Having tactile, physical connection to a thought makes it more real/tangible than a notion page.
Did you "cat test" though?)
Love how this was put together and graphically presented! Also - that erasable board and pens! Do you have the product names? So good for presenting!
Yes, check out the link in the description.
I am beyond fascinated with the design thinking process in creating a physical product that solves everyday problems.
It’s a process that can be applied to anything.
Obsessed with the way you stay organized and creative!!
🙏🏽
love it when you drop, it's always inspiring. thank you for sharing this!
Thanks Niko!
The video is fantastic, the branding is solid and the journey from problem to concept to final product is one of the most educational videos I've seen in a minute. And as soon as I clicked to go take a look, I was genuinely floored with the asking price of almost $300/unit. I would be really interested to see sales numbers on this product to see how you intend to navigate the greatest barrier to entry for analytical and assertive buyer types who would just build out a competing model piecemeal for $45-60 from other products. But great design and cool collaboration with Grovemade.
The pricing is aligned with all other Grovemade products, who’s a brand that focuses on interesting design and manufacturing techniques that aren’t optimized for mass-produced cheap goods.
There are tons of very inexpensive note-taking accessories out there for analytical and assertive buyers. That’s not what we wanted to make or who were trying to target. It’s a niche of users who take notes in a similar fashion as I do, and who highly value design and quality.
I have a feeling that there is something missing in this video. I have built several products in the past and currently creating one. What really struck me is the fact that you quit your job and could take months of product development without any pay. You have a partnership with a company that doesn’t run on air alone. You have great and fully utilised workspace(s), and it seems that you don’t have to worry about any budget or income. The reality is that startups has limited sources of money and other things. They have to struggle for months, sometimes years, spend 80+ hours per week (especially if you have a job that should cover the cost of living) and they hope that finally succeed with their product, but 8 out of 10 startups don’t make it. This video is too much romanticised in my opinion. It’s absolutely rewarding to go through this process (whether you finally succeed or not), but it is not a walk in the park, like this video suggests.
I really appreciate you sharing your perspective and taking the time to comment.
Of course it’s not easy by any means, and was a huge investment of time and money from both parties.
This product was one project of many that we were both doing in these two years - they have an entire suite of products they produce and sell, I make video content and have clients.
This situation is unique, as is everyone’s, and doesn’t showcase every single challenge and advantage we faced. But the point of this video was to give an overview of the entire process, not a fully detailed documentation.
A much longer video could certainly cover those aspects, but I felt it was less digestible, and opted to format the video as you see here.
Again, appreciate your curiosity and perspective.
This comment (and the follow up discussion) was the counter argument I was looking for:)
Spot on. The commercial side of the product was glossed over in this video. And if the product is not a commercial success, the whole endeavour is an expensive vanity project.
awesome summary of the design thinking approach and getting to see the actual product launch to market in this video! kudos!
Cheers
congratulations! as usual another great video with products that were thoughtfully designed. thanks for continuing to share your creative processes. i can’t wait for my order!
Thanks for the support!
$270-$300 to take notes? #oooof I was ready for it to be $50. Clearly I'm not the target audience lol Brand Loyalists do your thing lol
It’s not for everyone, and definitely a luxury.
@@MatthewEncinadont be dumb. Not everything can be sold with good marketing
The production is cool, but I think you tried to solve a simple problem in a complex way. Just a opinion😊
That could be the case. However, in our test group, it proved to be very useful. Time will tell.
Absolutely amazing content! I enjoyed seeing the entire process. Well done, Matthew.
Thank you
it's great to watch your life's story development. It teaches me so much about life cycles, experimenting with new projects, and doing what you love and are paid for. thank you!
Thanks for the kind words. A big reason I document and share my experiences is so that others can see possibilities for themselves. I'm lucky cause I had many good role models growing up. I hope to do the same for others.
For those of you interested in the special edition version of the Note-Taking Kit, we’ve only made one run. So once they're gone, they're gone forever. Learn more here: grovemade.com/note-taking-kit?rfsn=4034913.49fe54 (Use code MODMUSINGS for 10% off your first purchase)
Thank you everyone for the support! I hope you learned something from my experience.
MODMUSINGS discount code isn’t available to you right now
it would be best to integrate that to an app where when u put ur notes on the holder it will sync to ur phone. that makes it way more interesting
@@cis4smack it seems to work fine for me. Are you a first-time customer?
@@JeffreyValeroso that sounds like an interesting idea. Maybe someone with the know how and drive can tackle it.
love that this product needs refills (notes)...it's gonna drive a lot of repeat purchases
Grove made has cool looking products, including this one but $300 for paper kit?!? And you're gonna have to refill on their specific paper which I assume isn't cheap. Hate how they price their products, not consumer friendly at all, esp with having to buy their specific paper. Lame
It’s a luxury.
The Notepad itself costs $80-$100, FYI
@@KevinxJinright! How can you justify charging $80-100 for paper that they have to refill often and have to wait for shipping. It's crazy
Im With u there. And unsurprisingly consumer will still buy. Not realising they are buying a lifestyle more than the product itself. While others will buy cos of supporting influencers
I was expecting a high price but that's insane lol
Congratulations on the launch. Loved the process and the end product looks fantastic
Thank you!
Truly inspiring- I love the simplicity in the delivery of the idea.
Thank you
This is cool... but at $300, its much less cool :( I'm sure there are users who would love this but I'd much rather spend this on more value-based tech, this could almost buy a tablet + pencil
It is.
400$ for a pencil and note pad is craaaazzyyy
Wild.
I love this! Thanks for sharing this journey with us! Looks like a fantastic product!
🙏🏽
congratulations on the launch of these amazing products! so inspiring seeing the process from start to finish, amazing work
Thank you
These mfs spent 2 years designing a stand for paper. There is no way this was a profitable venture.
Time will tell.
Congrats on the new journey! Really appreciated your work in Building A Brand!
🙌🏽
$300 for paper and paper holder!?!? This is why I always hated Grove made
It’s a luxury.
Wow, so much invaluable information in one video!!!!! Thank you so much for making such great videos Matthew!
You're very welcome.
Excellent process and project. I am impressed with the amount of details and attention spend in making the project and presenting the final product.
Thank you
Congratulations on your first product, absolutely loved it! This show that design thinking methodologies really works :) This is a great learning tool for those planning to start their own product.
Cheers!
Thank you!
This video was so exciting to watch! Please do more of these kinds of videos to show us the application of design thinking and how that materializes into physical products!
Noted!
Matthew, you have done an amazing job! You have given me the inspiration to start my own creative ideas! Thank you and keep up the good job!!!
Cheers
Great products! And thank you for the glimpse into the process! It will help me in the launch of my products! Thanks Matthew! 1st vid of yours and I'm subbing now!
You’re welcome. Cheers
Congratulations 👏 love the development process . Thanks for sharing 🙌👏
You’re welcome
When I walk thru the airport, I roam the shops - I just glance over things like this, never considering them.
Now, I have a new appreciation for them. Knowing all the planning and excitement the designer must have when launching them! 😊
I’m glad I could share the perspective.
Great video Matthew, as always your work is top notch!
Thank you!
What an awesome product and experience you d had. I seriously love all the content you create. Well done!
Thank you so much.
Thank you for this insightful video! I was pleasantly surprised to the prototyping process and so many iterations! Mentioning the time frame was also gold! Thanks again
You’re very welcome.
Great collab! Well done. Nice to see the inside workings.
Thank you
How inspiring! Congratulations. The note taking kit looks beautiful + functional AF!
Thank you!
Congratulations on the Product Launch and thank you for sharing the detailed video, Learnt a lot.
You're welcome. Cheers!
Another quality content from a very hardworking and creative creator I know in this Industry. Thank you for being generous upon sharing your knowledge and thought process. More power to Mod Musings and Grovemade!
🙏🏽🙏🏽🙏🏽
Longest ad I've watched in my life. But I enjoyed it, so it's all good ;) Good work Matthew!
Glad you enjoyed it.
Congratulations on the product Launch 👏 🎉
The details you add & the way you present & everything is just perfect. You have become my inspiration from the year 2020❤️🔥, Keep Inspiring 👏
I appreciate that.
As a beginner in Industrial design, This is so much helpful and inspiring... Thanks for this video✨
You’re welcome
Thanks for sharing that. Was great to see (esp the Double Diamond part).
You’re welcome
I came out with so many learnings. Thank you!
You’re welcome
Amazing video! I'm about to open my Shopify store and this just makes me more excited about!!! Thanks for sharing all this info
Thanks. Good luck!
congratulations on the launch, such an amazing journey and even better story telling experience.
Thank you 🙏🏽
The storytelling was not only engaging but also informative. The product is simple yet aesthetically pleasing, which is exactly what I love. Thank you for sharing this with us.
Thanks for the kind words
I have always been a fan of you and your generosity ❤️ love you Matthew.
🙏🏽
I love it, the video, the process , the final product, everything thanks so much for sharing!
🙏🏽
Love your videos! Design Thinking changed my life as a product designer. Congrats bro!
🙌🏽
Congrats, Matt! Awesome work, look forward to seeing one in person.
Thank you 🙏🏽
Just saw it, what a great learning experience! Congratulations!
Glad it was useful.
Gorgeous video about this product which seems so obvious! Thanks for creating It!
You're welcome
Looks incredible, Matt! Congrats on the launch. Might have to grab a set in walnut 🙌🏼
☺️🙏🏽
I learned a lot with this video being i the product design industry myself. Thanks and God bless you Matthew!
Cheers
Congrats. Well designed, produced and presented. Keep creating and pushing the boundaries.👌
Cheers
Beautiful product. Thanks for teaching us about the process in such a brief and beautiful way.
Thanks. And you’re welcome!
Congrats, Matthew! What a great system.
Thanks Robert!
Congrats with a beautiful lineup of products!
Thank you
Congratulations, Matthew! 🎉
Thank you
This was super cool. Thank you for sharing your journey. I didn't realize this was something I wanted (needed) to do as an adult until now.
Glad it was valuable.
I just how intentional you are, super inspired by this
Cheers
Congratulations on the product launch. I am equally motivated, challenged and entertained by your video.
I’m glad it had that affect. Definitely a goal of mine when sharing all of this!