7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably
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- Опубліковано 11 лип 2024
- Google Ads are still one of the best platforms that you can use to grow your business. Primarily because it lets you reach the right people when they're looking for whatever it is that you're selling. When they're actively searching for keywords related to your content, your product, your services, you can be right then and there. But, a lot of people find it difficult to make their campaign scale and become profitable. So what should you do? Today I'm going to walk you through seven AdWords hacks that'll make your campaign scale profitably.
PLAYLIST - IMPROVING YOUR GOOGLE ADS CAMPAIGNS FOR MAXIMUM PROFITABILITY:
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5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads: • 5 Tips For Increasing ...
5 Ways to Make Google AdWords More Profitable (Improve Your CTR!): • 5 Ways to Make Google ...
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That way, as we release more content like this, you'll get notified. So the first thing I want you to do is create in-depth remarketing audiences. Did you know that the click-through rate for remarketing is roughly ten times higher than traditional advertising and CPCs cost are roughly two to a hundred X less? That's a huge difference. Not only is remarketing aspect super important, but adding detailed targeting to remarketing efforts makes it all better in terms of spend and conversions, AKA, you'll get a better bang for the buck. So set up campaigns for people who have already been to your site more than one time. When you do that, that means that audience is already interested in your products or services. So when you target them, they already got to know you. They're much more likely to convert.
The next thing I want you to do is focus your efforts on longtail keywords. When it comes to generalized keywords, they're very competitive because everyday marketers want to go after them just because they have a high search volume. But they don't always drive the highest quality of traffic.
Start off by going more specific and going after longtail phrases because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.
The next ting, you shouldn't be afraid of using exclusions. Exclusions are a great way to find hyper-focused audience that's more likely to convert and give you a bigger bang for the buck. So let's say your audience doesn't fall into a category with people of high income. You can exclude people with higher income. It really is that simple. There are a lot of different targeting elements with Google Ads and also Facebook Ads.
The next thing I want you to do is test different locations. Create audiences based on a location is one of the easiest ways to create a segment. I can't even tell you how many people just use the default settings, but this is a big mistake. Now, there are three ways that you can target location in an ad campaign.
One, you can go after a location-based keyword. Two, you can geotarget to a radius on your ad segment, or three, you can do both.
You want to try a mixture of all of them to see if you can generate the most sales. And when you do that, you'll weed out a lot of people that were never a right customer for you in the first place.
Next, I want you to add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more clicks because they take up more real estate and the serves.
Next, I want you to implement UTM tracking. Tracking campaigns and their performance is incredibly essential to running an ad campaign strategy. Look, if you're not tracking the performance how do you know what's working and what's not? Using UTM codes is a great, easy way to keep track of what's doing well and what's not.
You can easily track the performance of any of your campaigns in Google Analytics. You don't even need to be a developer for this.
Next, I want you to start running ads on your competitor keywords. This is one of the most simplest and practical ways that you can see a really good ROI.
Using tools like Ubersuggests, you can see all the keywords your competitors are ranking for and are getting traffic for.
00:00 - Introduction
00:44 Hack 1 - Create In-Depth Remarketing Audiences
01:27 Hack 2 - Focus Your Efforts of Longtail Keywords
02:45 Hack 3 - Don’t Be Afraid to Use Exclusions
03:19 Hack 4 - Test with Different Locations
03:55 Hack 5 - Add Extensions to Your Ad
04:23 Hack 6 - Implement UTM Tracking
04:55 Hack 7 - Run Ads on Your Competitors Keywords
► If you need help growing your business check out my ad agency Neil Patel Digital npdigital.com/
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• 7 Google Ads Hacks Tha...
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i'm walking through so many of these i feel like i'm collecting infinity stones, keep up the good work it was a great video!
Glad you like them!
Great advice Neil! I think half the battle is getting that Ads score up as well as remarketing. CPC goes down, amount of people that you reach that will concert go up!
Well said!
Great stuff Neil, as an educator myself I always love to learn more so that I can better my students
Absolutely!
Thank you so much! I’m still learning but you’re helping me so much.
I'm so glad! :)
Hello Leah
Amazing tips as always Neil. I've always struggled with Google ads, mainly as I find them so expensive and find just gaining organic traffic through SEO of often the better option. Definitely more interested to learn more about this! I'm hoping to start a new site this week to go along with this UA-cam channel so this advice was very helpful.
Fantastic! Best of luck with your new site :) Let me know how it goes!
Mom is there issue found when i post twitter government officials video on UA-cam. I am asking about when i downloaded trump speech video from Twitter and upload add with some subtitles , title on UA-cam. Is there found any copyright issue. Please reply mom
@@briefindia6485 hey! Technically if you did not take the video, you should not be posting it on your UA-cam. However there is an unwritten rule where creators can use 10-15 seconds of news clips etc in their videos without being penalized.
@@SocialMediaGrowthHacks thank you for responding
You're great
I will like to know you better 👍 if you don't mind
This is SO awesome! Thanks for sharing in such a simplified way
You're very welcome.
Great video Neil, always really in-depth.
SEO is still an absolute minefield for me but I’m working on learning what I can to help grow my business.
You can do it!
What do you want to do. I think there are many ways to grow.
Thanks for the great content, Neil! I love when you post more about CPC and Google Ads and I thought I'd reach out to you in regards to a PPC task. So basically the question is how would you structure a campaign if the objective is to drive as much visibility as possible vs if the objective is to drive the best ROAS possible. So the first campaign should be for research as I envision, and at the ad group level should be structured according to categories/brands (We are talking about a beauty/cosmetics store here). Since buyers are early in the funnel we will use broad type keywords and broad modifiers on a CPC Manual Bidding. Then we can take most performing keywords and put them in another campaign (best ROAS) where we bid more aggressively with Target Roas bidding and use exact match keywords type. That's how I would understand structuring this campaign on visibility vs best ROAS. Any thoughts or ideas on this?
Thanks so much for the great content you posted out there!
Thanks, Stefan :) It sounds like you've pretty much hit the nail of the head with this one! It's great that you're targeting people at specific point in the buyer funnel.
You should also retarget people and reach out to people who have abandoned their carts, offer discounts to get the sale, etc. That's a great way to get conversions.
Hi do you want to earn more than $500 daily without stress
The Best SEO in the world! Much admiration and thanks for everything you share!
Wow, thank you!
Thanks Neil, my name is Roxy from New Zealand. I have started watching your video since lock down here, big fan of your work now! The video is beginner friendly, and I have noted down all the more than 200 tools you have mentioned in video and categorized them, so addicted to SEO now, thanks
Awesome! Thank you, Roxy! :)
Great hacks! Thanks for this much needed information. We will definitely be testing this amazing tips.
Please do! :)
Thanks So much Neil!❤️
You are so welcome!
Amazing tips! Every single tip was gold.
Glad it was helpful!
Thanks Neil, we always love to implement your advice.
My pleasure!
Thankyou so much... Its a great help
Most welcome!
i will definitely apply some of these tips
thanks for sharing neil !!
You bet!
Thankyou for the knowledge sharing.
My pleasure!
Short and instructive video. Thank you, Niel.
Glad it was helpful!
thanks, sir for your great content, Are backlinks very important or should I just post long content in low difficulty keywords?
Backlinks are definitely important in the beginning :)
My man! great info like usual.
Appreciate it!
Hey Neil! I hope you and your family are well during this uncertain time! Great content as usual! One question... What would you recommend is a good daily budget for facebook ads if I am marketing a digital product that I'm thinking of creating but have not yet created?
I would recommend keeping track of a monthly budget for Facebook ads!
Definitely will use the information 💯🔥
Please do!
Thank you Great information 👍
My pleasure!
Thanks Neil.your videos are contentful,iam growing with you..Thanks..
So nice of you :)
Awesome Value. Thank you so much Neil
Glad to help.
Google Ads Hack - just what I needed! Thanks for always rocking it!
Enjoy!
I think the best hack current is coronavirus. It makes many marketer to withdraw from doing ad. It is the best market since a long time.
Hello Shelley
Hi neel sir, your all videos are so helpful to us.👍
So nice of you :)
This was pretty informative! Thank you!
Glad it was helpful!
Thanks for your advises sir🙏
Always welcome :)
You're a legend, I'm going to implement all of these and take google ads seriously thanks to you
You're so welcome :)
Epic stuff thanks a lot. Does anyone have recommendations for more entry level stuff? Want to get into setting up retargeting
Here :) neilpatel.com/what-is-remarketing/
Wonderful use Hack. Thanks Neil Patel!
You're welcome!
Thx U very much 💗😘
You're welcome 😊
Always inspiring. Keep motivate the blogging World.
Thank you, I will
Thank you for sharing this information!
You're very welcome.
@@neilpatel Ok
Great video, thank you!
Glad you liked it!
Thank you🙏
You’re welcome 😊
Thank you for your useful information
You are welcome
Hey Neil, what if we have autotagging enabled with the gclid parameter. We can skip creating separate UTMs for the URL and just see the Google Ads data inside analytics?
Then you should be fine :) As long as your able to track it in Google Analytics
Hello Buddy
Your video is very useful for me thank you sir
You are most welcome
Can you help me figure out how to choose the right keyword extension?
I liked it a lot, thank you
Glad to hear that
Thank you for this awesome video, Neil. Do you have any video that teaches us how to create remarking audiences and campaigns? And which tool should we use for creating remarketing custom audience, and how to upload the custom remarketing audience on Google Adwords? Please help. Thanks in advance.
Yes I do. Here you go :) ua-cam.com/video/2uk_fXZ_xnI/v-deo.html
And here is the answer to your next question. support.google.com/google-ads/answer/2497940?hl=en
@@neilpatel Thank you so much, Neil. I'll go through it and connect with you in case of any questions. Thank you again, God bless you :)
Ik begrijp de betekenis van uitsluitingszoekwoorden niet, zijn ze echt nodig?
What if my CPC/automated bid for that keyword is $10 and i set a daily budget of $10.. does that mean after 1 click the ad will not be visible during that day anymore?
That's correct
Great information, thank you very much!
You bet!
@@neilpatel Of course!
Thank you Sir. Nice informative video.
Glad you liked it
He's so amazing
How are you too
simple one love it
Glad you like it!
Awesome Video as Always :)
Thanks again!
Appreciate the vid
Good :)
I liked this video and I would like to ask you the following question since I want to start a UA-cam channel, but I have enough time and resources to translate the videos orally and I don't know how to organize it to have a good SEO:
How about the model for languages that consist of creating 3 videos with the same content in different languages, uploading them at the same time in a single UA-cam channel and specifying the URLs of the translated version everywhere so as not to confuse the viewers? I´ll use playlists too.
Also, I would include translated titles and descriptions so as not to confuse the viewers so much and at the same time. I would quickly include manual subtitles since I previously write the videos in articles and that can be uploaded so that UA-cam automatically places the words with what is mentioned in the audiovisual.
The languages in which I can create them, besides English, are Spanish and Italian.
The option of uploading videos in only one language and adding subtitles has been recommended, but I do not feel completely satisfied, since speaking in a video is going to be a better idea than just reading texts.
I like the option of uploading everything in one place, but I'm not sure if that's a good idea.
Some channels do it and here are the examples. Please, check them to know about what I´m talking about:
1) Dr. José Guevara
2) Inner Integration
3) Transylvanian Hiker
4) Davide Travelli
5) EveryDay HoliDay
It is worth mentioning that I have been looking for a lot of information about this and some defend one model and another, so it is difficult for me to make up my mind and I would not want this to have negative repercussions in the future, because sometimes you think that people are going to react in such a way and then they react in ways that you did not expect.
Do you think that it is better to upload videos in different languages but with the same content on separate channels or a single channel and organize them into playlists?
Hello friend,
The best option here is to create multiple UA-cam channels, each for their own language. For example, I would have my Neil Patel channel, which is english. Then Neil Patel Spanish channel, then Neil Patel French channel, etc.
Then you can post your content for those languages on those specific channels.
@@neilpatel And what do you think about a multilingual channel with the same videos in different languages and at the same time, creating more channels to reupload the same videos in the respective languages with a few changes to avoid duplicated content?
I mean a global multilingüal channel (organizing it in playlists/sections) with the model that Dr. Jose Guevara and Inner Integration use (this model for them was useful because they have many followers) and at the same time, upload again that videos in channels per language.
For example; I can speak 3 languages (English, Spanish and Italian) and I am thinking about creating a global multilingüal channel (using the models that are used by the two users I mentioned before) in which I would like to upload the same content orally translated in 3 separate videos specifying everywhere the URLs to the translated versions and at the same time, creating 3 more channels to upload the same videos, with the difference that they´re only in their respective channels with their specific language. And, to avoid duplicated content, make some edition on the video.
It´s more work, but will that bring more traffic?
What did you use to break down the stats of each keyword when comparing long tailed. Around 2 minutes. Howd you get all those grading metrics for each keyword
Ubersuggest extension
good afternoon, can you tell me where to study the sales funnel for an online store in more detail?
I think this aritlce will help :) neilpatel.com/blog/how-to-build-a-conversion-funnel-that-will-triple-your-profits/
Thanks for the hacks bro!
You're welcome!
Such great information!
Glad it was helpful!
Great information ... Please try to make the details video on seo topics like step by step for beginners
Hello dear
How are you doing
ok, you're good. Thanks for the avice, gonna try it next time. Any word for music producers who wanna get more fans/subscribers? Maybe there's already a video where you covered it, or perhaps coming soon?
You're welcome! For you, I'd work with relevant influencers and do partnerships to promote your music
Can you help me figure out where to study the sales funnel for an online store in more detail?
Try Udemy!
You're doing a good job.
Thanks :)
It's really need for me! Like)
Thanks
can you tell me where to study the sales funnel for an online store in more detail?
Udemy or HubSpot have great courses!
Neil I just Bought an expired domain with 1% spam score But it has majestic trust 0 is it bad or good . Will it Affect My Seo
You can build your trust score over time :)
good afternoon for those who are just starting out, from which platform would you advise to start studying? Google, Yandex seem so complicated ((don't understand a bit....
Google and social media :) It's confusing but it will start making sense the more you expose yourself to it and learning about it
Hello, how to calculate profitable advertising correctly? or is it possible to judge only by the CTR indicator?
You need to measure your ROI or the performance of your KPIs
Far as i'm aware tip 7 you can technically put brand names in the display url with no issues from previous ads i've done 😁 i know it's not ideal but if you really wanted their brand term that could work.
Thanks for sharing!
Great video, thank you author!
Glad you enjoyed it!
@@neilpatel I really liked it)
And can you answer, is it possible to somehow set the bid adjustment so that the conversion keys receive a large bid?
Use the "Target CPA" bidding strategy: With Target CPA bidding, you set a maximum cost-per-acquisition that you're willing to pay. Google Ads will then automatically adjust your bids to try to achieve your target CPA. You can use this strategy to ensure that your conversion keywords receive a larger bid.
Use the "Maximize conversions" bidding strategy: With Maximize conversions bidding, Google Ads will automatically adjust your bids to try to get as many conversions as possible for your budget. This strategy can be a good option if you want to focus on getting more conversions, even if it means paying a higher cost-per-conversion.
Great bro knowledgeable video
Thank you so much 😀
@@neilpatel u welcome brother
Good afternoon, is it worth using a broad keyword match at all?
Try testing it out!
Which setting do you recommend for standard shopping ads: "sales" or "website traffic"?
Obviously I want sales, but many online gurus recommend website traffic. Thnkz
It depends on your goal! In the beginning, to build brand awareness I would do traffic. Keep the Rule of Seven in mind. Later you can focus on conversions :)
Neil, you are doing a much better work then other you- tubers who are only focused on their subscription and are only creating videos for running ads on them. But i have one issue....i did comments on many of your articles about my query on that topic.But i haven't got any reply on them.
Hello friend,
Do your comments contain links? Typically if links are in the comment they will automatically get deleted. This is because I get tons of spam links commented on my site and it can hurt my SEO.
@@neilpatel no there was not any link. It was only an query or question you can say.
@@neilpatel and from future, I will take care to post my question correctly. And is there any email id to which I can ask my questions about digital marketing?
is there any way to set a bid adjustment so that conversion keys receive a higher bid?
You would just need to put more money towards those keywords
Great video Niel.Good luck.
Thanks 👍
How can you influence that publications are seen by as many real buyers as possible?
Thanks Neil, we always love to implement your advice.
Good :)
can i somehow set up a bid adjustment so that conversion keys get a higher bid?
You would just need to optimize your ad to get more clicks and conversions :)
Hey just wanna ask something about monetization my channel is not yet 1k subs and 4k watch hour and I am planning to register in google ads is to boost my video upload is that okay to do that for future monetization is that a organic way also in doing it
can you suggest free services based on advertising analytics? indicators of efficiency, costs and other things ... or do you just count yourself?
Free services for that information are likely going to be Google Analytics
Hey Neil .. suppose that a blog is on free blogspot subdomain... And have a good backlink profile...
If we connects it with a TLD will it transfer the link jouce to that TLD domain... How much approx guide me...
So you're saying you're doing to transfer it away from the subdomain?
Sir, should I start Blog first or podcasting or vlogging actually I love to write but I got scared to know that text based blogging is dead.
Text blogging is not dead! Start wherever you feel more comfortable :)
Vinod Trivedi blog definitely is not dead. Among vlog , blog and podcast blog is the best option. Vlog is board the best way to do vlog is you have an audience first and podcast offers little discoveries. While blog you can do SEO marketing targeting long tail keywords to get traction.
It is given you don’t spend any money on getting traffic.
Great video, thanks to the authors
Glad you enjoyed it
@@neilpatel Thanks)
Hi how are you doing
Please tell me, Neil, how can I use the search console to get insights into ads or Fiverr gigs... How to add URL
To get insights on your own ads? Use UTM codes :)
Loved it
Thanks :)
Sir, in which programming language hello bar created?
Ruby on Rails :)
Faced with such a question, is contextual advertising enough? Or is it better to add a cms?
In some cases its enough :)
how to calculate profitable advertising correctly? or is it possible to judge only by the CTR indicator?
By calculating ROAS
Hi Neil, I have a one year old ecommerce website in a very competitive area (fashion). Let say on the very competitive keyword "red evening dresses", I have a page far better than the number one, with every metrics at least twice better than the number one website. Do I stand a chance to outrank the high reputation website?
There is definitely a chance if you keep building up your domain authority over time! Try going for longtail variations of the keyword as well :)
Hi Neil, do you have a video about UA-cam 15 sec retargeting ads and about programmatic video. Thank you in advance.
Does this help? ua-cam.com/video/2uk_fXZ_xnI/v-deo.html
Neil Patel Awesome! I will check it out. Thank you.
Great job, I advise everyone)
Thank you!
Hello Neil, I have a question regarding affiliate marketing ,sorry it's not about the topic in the video, but I want to know so asking.
While mentioning our affiliate links on our sites ,Facebook, insta etc is it mandatory to write (Affiliate link) or something like that , next to products link, which would specify that it's a affiliate link.
As I have read on the web regarding it that it's a federal Trade commission requirement.
If I will not right something like that near to my affiliate links is it illegal ?
Pls help me.
Yes you must disclose that this is an ad/you're making commission off of this post.
hello, it's not entirely clear to me whether the CPC affects how many potential buyers will see my advertising or does it depend on the daily budget?
How often your ad gets delivered to your audience is dependent on the daily budget. How much you will spend is dependent on CPC.
Thanks for your advice. We have been providing PPC Management services, Our results are good so far. Keep up the good work.
Great to hear!
hi, Neil I have a question to ask. Can I use Amazon Native Ads and Google AdSense on a same website ?
I'm sure you can, but beware of using too many ads on your site as it may slow it down and get in the way of user-experience.
Neil you the goat 🐐!!! Im a musician that’s gonna use some of your strategies with my incoming release. Ima let you know how it goes. Thanks for not being a scammer trying to sell online courses ✊🏾
I'm just happy to help :)
Sir can you please answer that how long does it take for google to index a new web page? i really need help in it. Would deeply appreciate it.
It can take a couple weeks!
is contextual advertising enough? Or is it better to add a cms?
Can you elaborate, my friend?
Remarketing ads are so important to do!
Absolutely :)
can an account be blocked for some settings or their absence? I don't know what to do with the account anymore
Accounts can be blocked for various reasons
is it worth using broad keyword matching at all?
It's worth testing!
Watching this before I launch my first ever ad campaign! Hoping that it will not get a total flop🙃
You've got this :)
How did it do?
Good afternoon, what are "external networks", an example of these networks?
External networks are designed to enable businesses to extend collaboration capabilities to their partners, suppliers, agents, franchises or contract workers.