Keyword Research Part 1 - SEO Unlocked - Free SEO Course with Neil Patel
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- Опубліковано 2 сер 2024
- Welcome to another day of SEO Unlocked. Today is very exciting because we're going to start the journey into keyword research. This is one of the most fundamental steps of SEO and the reason being is keywords is where it all starts. That's how people find you.
RESOURCES & LINKS:
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Download the Musketeer Persona Worksheet: neilpatel.com/training/
SEO Unlocked Course Playlist: • Welcome to the SEO Unl...
Ubersuggest: neilpatel.com/ubersuggest/
Google Search Console: search.google.com/search-cons...
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Are you getting the right traffic?
As I mentioned, picking the right keywords will make you more money and picking the wrong ones will hurt you
You can use Ubersuggest, It's a tool I built, there's a free version of it that anyone can go and use and you can get tons of keywords ideas and it breaks it down not just based on popularity, but also what's most likely going to convert and generate you revenue as well. And there's tons of reports in it and I'll show you how to use it over the period of this course.
When you go to Ubersuggest on the left-hand navigation side, you'll see a link that says Keyword Ideas. When you type it in a keyword that you're trying to go after anything related to your space such as like shaving or razors, it'll tell you what's popular, the cost per click, the SEO difficulty, that's the word SD you see the abbreviation there or PD is paid difficulty.
When SEO difficulty is under 40 it's easier to rank for, when it's over 40 it gets harder and harder to rank for.
And on the right side of the keyword ideas report, it shows you all the people that are ranked for that keyword. How many visits are roughly getting from that keyword? How many backlinks they have?
And this will give you ideas of if a keyword is good, right?
In addition to that, if you don't want to use Ubersuggest there's many other ways you can go and find keywords out there.
Things like Wikipedia or other content pages around the web that have really detailed content can give you keyword ideas as well because these articles are filled with lucrative keywords.
You want to rank because you not only do you want traffic, but you need to be able to solve the customer's problem. If you solve their problem, you're much more likely to rank.
There's really five steps to keyword success.
The first is you need to build your keyword list, then need to research your target musketeer, then you need to understand the keyword metrics. Next you need to match the customer journey and of course, last but not least, you need to refine your keyword list.
So first building a keyword list, you go to neilpatel.com/training and you'll be able to download the PDF there and it breaks down how you can use it and what you need to do step by step.
Second, you need to research your target musketeer right? It's all about researching that individual.
The other thing that I like doing is Ubersuggest, right? It's a tool on neilpatel.com you can go to neil patel.com/ubersuggest or in the navigation just click on the Tools link and then Ubersuggest type in any keyword on the left-hand navigation once you go to the Keyword Ideas Report, you'll see a list of suggestions.
You don't want to just be reactive as a marketer or as an SEO, you want to be proactive and going after areas that people are going to be more interested in in the future.
You can also correlate intent through prepositions. And these are all long-term opportunities that you should be trying to rank for because these long-tail keywords, a lot of people aren't thinking about them and yes they don't drive the most amount of traffic today but six months from now, a year from now, it adds up and it can drive quite a bit in conversions.
Then of course there's Social Shares, so on Ubersuggest whenever you type in a keyword on the left hand navigation, there's a navigation button called Content Ideas.
So people are like, Hey Neil, it's easy for you but hey, when you're a new website and even if you get 10, 20, 50, 100 visitors, hey, it shows up in Google Search Console.
The other thing that you can do and this is what I love doing, is I like setting up a project on Ubersuggest and I put in my own website or you can put in your competitor's website.
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• Keyword Research Part ...
#SEO #NeilPatel #DigitalMarketing
Neil!
You never dissapoint me, on the contrary, I usually arrive at the end of your videos with a feeling kind of "what a awesome advice"
The muskeeter intent, cool!
Thanks!
Thanks so much, my friend :)
Thank you so much, Niel, for creating this as a free resource! Mind blown. This is amazing!
My pleasure! :)
Neil: your videos are great. I am new to SEO and keywords with a site we are about to do a UX/SEO revamp, and it's been a great intro while not being overwhelming. I saw you give a talk at a conference online, and so I just wanted to say thanks. We have a lot to learn, but you got us started on a good foot.
Sounds great! I'm glad to help :)
So this guy here is giving this information out for free ?!!!! Angels do exist ! Thank you! I took a course on SEO and none of my teachers explained the keyword factor so well and finding the right keyword is the soul of SEO! Thank you so much !
I'm happy to help :)
I'm getting a lot of value from this training, I can wait to see the results this training generates to me. I'm getting really new concepts and terms from this training.
I'm so glad you're enjoying it :)
Hi Neil,
You're doing an excellent job by helping people to understand SEO and enhance their skills
Happy to help :)
Dear Neil: you are following precisely the advice of giving value with your lessons, so that in compensation, a lot of blessings come back to you. Thank you very much for helping people and small businesses to rank better. We surely will hire your services as soon as the results of this hard work unlock the resources to do so. Best regards.
That's great :) Look forward to working with you someday!
You putting this up for free is actually clutch - praise to you
Thanks Neil, this clarified a few things I had been wondering about. Looking forward to the next one.😀
Glad it was helpful!
This post was very informative and helpful, as your posts usually are. Thank you, Neil!
You are very welcome, friend :)
Hi Neil! Great video! 🙏👏 I think creating a content plan based on keyword research is a crucial first step for any online marketing endeavour. It’s a great way to better understand the mindset of the people you are trying to serve. I just released my first video about an easy way to do keyword research on UA-cam and it’s the same thing - before making a single video you have to do some research ono understand what your audience wants and what keywords are best to target! PS. Love ubersuggest! Great tool!
Keyword research is critical! You can't just create content willy nilly if you want to rank :)
Thank you!
@@neilpatel Can sharing my website on platforms such as this and Social Media be consired as backlinks?
Hey Neil,
Man its no wonder why forbes put you in the list of influential marketing persons. Just a day ago I went through your pdf about marketing and let me tell you I have been getting positive results and my UA-cam channel is getting much higher click rate than ever.
You are an inspiration man.
Really a big thank you
That's awesome to hear :) Keep it up, my friend!
can you please name the pdf about marketing you went through? @suhail Ahmad
Great idea on the SEO online course, Neil, this is really helpful for so many smaller companies. Lots of really useful information.
Glad it was helpful! :)
Dass du das kostenlos zur Verfügung stellst, ist wirklich klasse - Lob an dich
Your training are amazing and i learned lots of hacks about seo. This is the best seo traing course rather than paid seo services. God bless you sir.
Great to hear! :)
I can bet this is the best content available on the internet for keyword research...
I appreciate that :)
Thank you for this training. I am taking steps to apply everything I have learnt to my business.
That's wonderful :)
Thank you very much Neil. I really appreciate your efforts. You are providing very useful info to us. Just keep it up. May god bless you!
Many thanks! Same to you :)
Hey Neil sir, After the SEO course....You should continue another new course on some important topic related the Digital marketing....You are awesome..👍 keep continue
Thank you, my friend :)
Great Video Neil.. Thanks for all the knowledge you are sharing for free. You are the SEO king! Hope I can implement all these tactics in my UA-cam and Blog. Cheers! 👍
Cheers to you :)
Neil you’re objectively one of the best out there.
Wow, what an honor! Thank you!
Thanks, Neil for this. Before watching your video. I don't do keyword research in the prescribed format. I just go and write the article and publish it. But after this, I will insha'Allah apply the steps. Thanks a lot.
Fantastic! Happy to help :)
Thanks for your free SEO info course I am learning from the beginning and I appreciate your input and detailed work and free PDFs
You're very welcome!
Thanx...I am inspired through your videos...I was not that much active at youtube before..but now I am active and the credit goes to you..thanx again
Welcome back! :)
Awesome vid Neil. I need to re-watch this multiple times!
How much does it take you to do Keyword research?
It can take weeks depending on the client!
Hey neil,
How r you able to crank out such an amazing and helpful content day by day 😊
Thanks🌹
I listen to my audience and what they want to learn :)
So much solid info on keywords. Step by Step. Best way to learn. Great video!!
Glad you think so!
I never comment on the videos I watch, but hats off to you. This video is amazing and educational.
Glad you found it useful
hey, Neil your awesome content is rocking out lives😄😊 🙏💕 , it has made me addictive 👏✊👍👏
Thank you so much 😀
It's fantastic! I'm going to come back and listen to it again thanks
Enjoy! :)
At 1:40, I’d love to know what was the company competition and the strategy that allowed them to convert so effectively?
Thanks champ 👍, I don’t understand of the the way it should be done but my mind is opening, I will definitely invest in you amazing tool to learn very well, there is so much things to learn in SEO, it requires other tools such as Google Analytics, Facebook.... hopefully you are here , I have a new website, I haven’t even started writing content, i have to understand the game first, and SEO is the first game. Looking forward to learning more here, 🙏
It's great that your here learning and getting good knowledge to start your site on a good foot :)
Please Neil, don’t forget to well explain also the SEO SILOS STRUCTURE on your training 🙏, something like that , there are a lot of information about it on UA-cam of course but it’s so broad and not easy to understand, practically speaking, I hope to understand it with you. Cause I aim to create a blog so as to post everything I will learn from scratch. Making money is not my priority now even I hope to make it through affiliate links.but I need to understand the game first. SEO, GA, google search,content marketing and all that jazz 🙏. That is the game.... Nylo
this is awesome, Neil, thank you! At 8:00 when you mentioned Beard People and Clean Shaven People...I think Clean Shaven People would be the target audience of the Shaving products company because the fact that they shave, and Beard people don't shave, they would buy the Shaving products companies' razor products because they are constantly shaving to be clean shaven. But also Beard people need a trimmer, so could also market to them too, if the company sells trimmers as well as razors.
Amazingggggg content. You nailed it. No one can never explain SEO like you have explained. I am your new subscriber.❤
Welcome aboard! Thanks very much :)
Superstar in world of keywords research fantastic tool Ubersuggest at good price & deliver more value then its price I appreciate
Excellent :) Thank you!
thank you so much Neil Patel, this has been a great help!
Glad it helped!
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Hey Neil! Thanks for your tutorial. This is really helpful and informative.
Thank you so much!
thank you very much, sir, you really have given valuable keyword research strategy which will definitely help
You are most welcome!
Everything is clear. Brief and clear. No water. Thank you)
Glad to help.
For your going hard. Love your content.
Glad you 're enjoying it :)
Thank you sir its once again amazing video, i liked exploring keywords idea!
Most welcome! :)
Building a Keyword List pdf does not seem to be available - are these videos current?
Hi Neil,
Thanks for providing valuaable content on keyword research.
My pleasure!
Thank you, Sir! for this lecture, it will really help me
Most welcome!
Liked and commented just because you deserve to be paid for the content. Thank you !
Much appreciated! :)
Hello sir, just went to the training page, there is no keyword list pdf
Thanks Neil ! God bless you Sir.
Same to you!
Thankyou for the video, yes very handy! Look forward to implementing into my projects.
Happy to help :)
Certainly has the best services yet no traffic. Thanks again
You're very welcome.
Hi Neil. I'm sorry to bother you with the same stuff again, but the PDFs aren't complete in your link of training. I don't know why but, at least in my case, I'm only able to see some of them whenever you or your team upload new files; right now I'm. missing the one related to how to build the Keyword list. I really appreciate your time and help.
Yeah I don't see any of them.
right
Same here
sameee
That is business secret!
That keyword list does get built fast once you start. I put a 100 term list together in about 20 minutes this morning. It seems daunting until you actually get started. Thanks.
Exactly!! :)
Hey Neil, I have a serious question here. I enabled lazy load on my post which has some images, but does that mean google search or google bot won't be able to see the images included in my blog post?its a design related post containing 50+ optimized images . Please help me out with this. I have been thinking about it a lot
Great video. Thank you for the value!
My pleasure!
THIS IS AMAZING! THANK YOU SO MUCH
No problem!!
Hey Neil,
I'm very excited to be in the part of SEO Unlocked - Free SEO Course.
One quick question, Do I really need to install Facebook Pixel guide to know about audience insights ?
It definitely helps, yes :)
Thanks so much Neil for the training. I really enjoyed it. The keyword research list and the customer and influencer persona is not on the website
It's there now :)
Thanks for the video Neil. Letting you know that there's no link on your training web page. Hope you can address this & advise once done. :-)
neilpatel.com/training here it is :)
Neil, Thank you so much for the training it is very timely for me. One Question I don't see the Keyword List PDF link You mentioned in this video on the training page. Did I miss something?
No water, fast! Way to go.
Neil thank you for this amazing course, it is helping me sooo much! And for creating an amazing tool for marketers. I looked for the material you suggest on the video but I was not able to find some of the documents listed. I could not find the musketeer sheets. Thank you for your help! :)
It's here just scroll down :) neilpatel.com/training/seo-unlocked/keyword-research-part-1/
,@@neilpatel I really appreciate the work u do but I can't find the other pdf about building a keyword list !!
Neil bhai saras kaam...keep it up...
Will do :)
Hi Neil!
I hope you're doing well. Thanks for the lesson. One thing I'm confused about is using the forums for customers' intent. I have new blogging site which focuses on personal development and travel blogs & products. And I'm not being able to find the forums for these. Can you please help me? Thanks in advance.
Waiting for your reply!
Hey, Neil. I have an audio suggestion that may help with all the popping and thumping you have on these SEO course videos. You're probably using a cardioid mic that is aimed right at your face, but you don't have an adequate pop filter to prevent those plosive sounds caused by "Ps" and "Bs", etc.. That is what is causing the pop and thumping. My suggestion would be to get a pop filter (panty hose stretched over a hanger works) if you want to still use that microphone or you could instead use the lavalier mic you use in most of your other videos. Thanks for the videos!
Noted! Thank you for that valuable suggestion :)
Hi Neil,
Thank you for the awesome and actionable content ! I got some questions here : What does the Target Musketeer mean? Is it the same concept with TA ?
It's essentially your target audience persona
I don't see the Keyword List PDF link on the training page. Does it have another name?
Great brother
Love from Nepal 🇳🇵
Thank you!
Thank you 😊 it is valuable information that one could have.
Yes it is :)
Thanks for the tips! Will definitely try this!
Hope you like it!
Outstanding Information Sir
Many many thanks :)
Awesome Content Neil!!!! You the man! 👊🏻🌎✅😎📖👍📚
Great content. Thanks for this! Might I suggest a windscreen for your mic, though? The plosives are a little distracting. Thanks again!
Noted! Thanks :)
*Keyword research has really helped me when I write my blog articles.* 😉
Passive Income Tom for sure! Not only does it let you know what to target for search, but it also gives you a peek into the mind of your audience and what content it is that their interested in!
Awesome info Neil. Thanks for teaching a free class(es) on here. You're a blessing to small biz start-up who are struggling in digital marketing world and do not have budget to get marketing done through an agency. I have been following you and learning a lot. Getting my website transition to wordpress from wix and hopefully I'll be able to target right people and help them out in return. Have a great week until I attend your next class :)
Same here, friend :)
@@AshBhaidasna can you please help me in optimizing my website.. i am on wix... but the javascript is too slow....
@@etaxsupport5540 I am sorry. It's not my jam . Neil should be your guy
Hey neil
On some terms that I found on ubersuggest the search volume is 0.
And in some head terms as well 0 volume! Is that normal?
It could be that the MSVs for those keywords are just very low!
Ohh yeah .again valuable and knowledgeble video .
So nice of you :)
Hey Neil, thanks for these videos! I was wondering if the same research also applies to UA-cam? My dad runs a Chemistry channel but we haven't done much keyword research yet, so traffic is low. But also that it seems to be an already populated domain.
Yes it does :)
Appreciated this Neil ! ..kindly let us know about the Rapid ranking factors as welll and one more thing How to increase the domain score fast !
You can increase domain score by building high DA backlinks
Hi Neil, I have a couple of questions about SEO keyword research:
1. When researching keywords, is it recommended to research competitor websites. So, the business I may have may sell handmade wood products and I may want to research similar type businesses for keywords for use in my website. Is this good practice?
2. Should SEO keyword research be done just for the homepage or for all pages. Generally for the landing page or Home page, this is the norm. However, should SEO keyword research be done for the other pages even if the keywords used on the homepage lead to other pages on the site?
3. Is there anything that determines how many SEO keywords may be used for each individual site? So, basically if the website is large or small, does that have an effect on how many keywords you are researching for?
Love your content by the way.
1. Absolutely check out your competitors.
2. It should be done for all pages and bog posts.
3. No there isn't. However each page should be optimized for about 2-3 keywords.
Hi, what is exactly the pdf that you mentioned in the first part of the today lesson? Sorry for my English
Same question
Thank you for creating the video - likes Unequivocally !!!!
My pleasure!
Dope brother google king
I've found the Musketeer persona worksheet and profitable keywords PDF, but there isn't a PDF about building a keyword list with instructions as noted at 8:55 in the video. I've even Googled it and can't find it. Can you assist? It sounds like it's very helpful. Thank you!
Hi Neil, thanks for all that you do! What's a good way to use keywords into something like a blogpost via Wordpress? Through the tags maybe?
Within the content and the tags :)
neil patel sir you r doing great job thanks alot sir
It's my pleasure!
Another one I try - together with Facebook Audience Insights there is LinkedIn Audience Insights. Whether you receive a lot of traffic from social or not, the tool will still give you insights into your web visitors.
Thanks for sharing that insight, Jaime :)
I'm so thankful for all your knowledge
Glad to share it :)
Proved Helpful Revolutionary knowledge
Awesome!
Nice, using accurate keywords is really very useful for ok n page seo
Yes, definitely
Amazing Sir!! But what beautiful thing about your content is it's ad free** Hattss off 👌
Thank you so much 😀
Super information with symmetrical linked up with semantic style
Glad it was helpful!
Great person *******amazing job deliver huge value I enjoy it very much
Glad you're enjoying it :)
Hey Neil, Kindly tell me should I go for Wordpress or HTML or PHP for making a static website like a university website.
I like Wordpress personally :)
Hey Neil, For content Geo targeting which software/tool do you use like writing Las Vegas in copy for Las Vegas visitors and New York for New York visitors in content?
I'd look for some content automation tool!
Awesome video !!
Thanks! :)
Hey Neil,
This SEO course is valuable! Your free tools are super useful and it’s really helpful to share on how to navigate your resource.
Thanks so much :) Glad you're liking it!
neil
i love your everything
You need a pop filter for audio.
also.
love these tutorials.
going to BINGE THEM ALL TODAY
CHEERS!
Working on it!
@@neilpatel no rush we still love you and your content
Great training 👍 thanks Neil 😊
No problem 👍
Good sir. Thanks to start this series. I like your efforts.
So nice of you :)
Awesome Neil. Thanks a bunch...........
No problem :)
Thank you Neil. You are awesome
You are!