Skyrocket your eCommerce with Shopping/Product Campaigns - Module 4 - Part 1 - eCommerce Unlocked
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- Опубліковано 2 сер 2024
- Today we're going to be covering shopping and product campaigns. In other words, I'm going to teach you how to run ads so you can drive sales to your website profitably.
RESOURCES & LINKS:
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Download the assets mentioned in this video: neilpatel.com/training/
eCommerce Unlocked Playlist (Full course): • Welcome to Ecommerce U...
Ubersuggest: neilpatel.com/ubersuggest/
Merchant Center - www.google.com/retail/solutio...
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There's three main marketing channels that you can use, that'll give you quick traction. It's Google Ads, Bing Ads, and Facebook advertising.
With Google advertising, think of it this way, you already know that when you go on Google, you type in any keyword, you'll see ads at the top and then organic listings. But they also have a lot of product ads.
What I want you to first do is to go and set up your first PLA campaign. So go to the Merchant Center and set up your account, it walks you through how to do it step by step, you'll find the URL on the screen. And once you do that, that's a first step. And that'll help you get off into the races.
When you're running campaigns through Google, you can structure your campaigns in many different ways. You can categorize them based on product line, regions that you're targeting, the options are endless.
Remember, this is all about selling ecommerce goods and I told you that we're going to get very specific to ecommerce. After that, click on sales. Once you select shopping, I want you to select the Merchant Center account that we made earlier. And then of course, click Continue. From there, click on standard shopping campaign.
At this point, you'll start seeing some of the sales rolling, it may take a bit because you're not spending much but over time, you'll start seeing your numbers increase. And then from there, you can start adjusting quite a few things, you may want to end up spending more per click, less per click, but this should just help you get started and get you off into the races. You also want to start testing products.
What's beautiful is when you go into your audience and you want to add audiences, you can start adding people that have been to your website, specifically your checkout page. They're super close to buy, but didn't get to the thank you page because that means I didn't complete it.
And first start by targeting those people.By doing this, what you'll find is it'll start importing everything that you have from your Merchant Center, from Google into Bing, and that way you can get set up without having to do all the steps step by step.
These are all things that you can end up testing out or if you're selling other people's brands, depending on if they trademarked it and allowed bidding on it. You can potentially advertise on them as well.
Now for Facebook dynamic product ads. It's another amazing channel. A lot of people in ecommerce use Facebook, they make it really easy to set up. And the beautiful thing about Facebook is it's not just Facebook that you can generate quite a bit of sales from. It's also Instagram. It's super powerful.
And then you would want to go over to the next step, which is to choose your catalog sales. And then you want to choose the relevant product option. Pick the target audience that's most relevant to your offer.
The key to profitability when you're running ads is a few things. One, you want to be leveraging live chat, you'll find that you get a lot of sales because people have tons of questions.
The other thing you want to do is use heat maps. You can use crazy for this, it shows you where people click where they get stuck.
And of course, you're going to get a lot of people to bet in your checkout process. You can start using ways to get them back such as emailing them using push notifications,
There is lot of options for you by optimizing your abandoned sequence like your emails and your push notification, in general should be able to increase your sales by 10%. And this is where a lot of opportunity is for a ton of ecommerce sites.
I have those sheets there for you as well to download at neilpatel.comm slash training, click on ecommerce unlocked and then week for the first lesson. Thank you very much and I look forward to helping you grow your ecommerce traffic.
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• Skyrocket your eCommer...
#eCommerce #NeilPatel #DigitalMarketing
Love you sir ,you are best marketing explainer on UA-cam 👌👌
Thanks a ton :)
Another Awesome video @NeilPatel👍👍👍
Thanks, friend :)
@@neilpatel yay....👍👍👍
I am Aditya; 9 year old writer of John Magic and Supernova Rings.
Love to make the book available for all my brothers and sisters worldwide.❤ And also work with them too in the next Volume; John Magic and The Nova Realms.❤
Hi! Neil, I am your old subscriber. I like all your videos and articles. I am loving it and I am updating my knowledge through your sharing. May God Bless you. This is Anthony from Santacruz, Mumbai, India.
Awesome, thank you, Anthony! :)
@@neilpatel Hi! Neil, Kindly answers this below-mentioned query:
1) I want to open a youtube channel and through my videos, I want to educate about various types of products that are available online, while I talk about its benefits. But the catch is, I will not disclose them the url address of the website. In the video, towards the end, I will ask them to go to a particular website that I own ( by giving them my url address) of mine for more information. I will also display my websites url address in the video and also place it in the youtube description box. Once they land on my website, I will ask them their email address and give them a gift in exchange and then they will be directed to that particular affiliate page of that site ( example amazon which has the product that they want to see. Will UA-cam allow me to do this? I want to adopt this strategy in all my videos, while I explain what is available in other people's websites ( but I will not disclose the URL address of that website till the viewer reaches my landing page. Please reply. Is this strategy allowed by youtube? Please suggest.
@@anthonynoronha7636 Hi Antony, please ask this question again to Neil in his next video on Thursday to get reply. From my experience, he replies to just first reply, not to reply on reply. Hope you understand, best of luck!😊
@@letslearn8813 Noted with thanks
Very Great Insights and Good Informative Video Sir about Ad Campaigns Sir.
Many thanks!
Thank you for this! quick question. I have a store in all channels you mentioned from ebay,amazon,walmart,etsy and shopify. My shopify has already been uploaded in google shopping, do I do the same for the other ones?
No you shouldn't have to :)
Excellent content. Been listing to the marketing school podcast constantly. Going to start a shopify store to play with this. Any advice for getting this going? Thank you again for the content. Happy to pay for any advice/software.
That's awesome :) Just let me know if you have any questions along the way
Super like 👍😎
Thank you 👍
Awesome curriculum 👍
Glad you think so!
Thank you. It seems to me you are a friend, now. Have a great day.
You too!
*Neil brother always Hero*
Thank you!
Neil, do you have advice on designing an ad campaign for a b2c not selling a product but rather a service?
It would roughly be the same process :) You'd have to educate people on your services
Hi Neil, great fan here. Do you have any articles/videos/courses which explain how to conduct research for content writing? I want to break into B2B tech writing. Google sends me all over the place and to competitors' blogs (which is a big no). I've tried using Google Scholar but in many cases there aren't academic papers published on the topic I'm researching. My topic at the moment is on the value of visual identity system to B2B tech. 1500 words and I have no idea what to write or how to tackle it.
Here is some content I have on content writing
neilpatel.com/blog/the-ultimate-guide-to-writing-blog-posts-that-rank-in-googles-top-10/
neilpatel.com/blog/how-to-write-blog-post/
Hi Neil, why do we disable the "Enhance CPC" function after choosing a Standard Shopping Campaign when setting up Google Shopping Ads?
Easier to start off with it... you will enable it later on.
Hey Neil, What is a good shipping time you expect your products to come in and good experience for you?
Within a week or two! The sooner the better though :)
@@neilpatel Thanks Sir😊
Hello Neil sir, can you make a course on basics of copywriting for beginners?
Thanks for the suggestion, Ayush :)
Love You Sir Just Bought Your Software
Much appreciated!
Let me know how you like it :)
@Harihar chopra kitne rupaye diye Aaap ne aur kon sa software
@@ShubhamTiwari-mt7tz Software is Ubersuggest!
Hey Neil,
I have a free website (free domain and hosting) on profreehost.
Tell me when I transfer my this website to another hosting website, will all the adjustments I have done on the previous site will also be transferred ?
Like the plugins, etc ?
It depends! I recommend reading this www.wpbeginner.com/wp-tutorials/how-to-move-wordpress-to-a-new-host-or-server-with-no-downtime/
Hey Neil, we run an Ecommerce company which manages brands on market place platforms. 81% of our 200 plus brands are best seller. Now we would like to do something more for them... running out of ideas!
It's hard to say without knowing your business and your current offering. I'd send a survey out to your brands and ask what they would like to see :)
lol unlocked i smell anthony morisson . your both great teachers
Thank you!
I have a question,
Can I open Google merchant account if I don't have my own website but have etsy shop?
I believe you can, but you'd have to do more research onto how
neil i hvaent expected this from u
u seems so detail when it comes to seo but ecommerce u r teaching only basics
what u taught is just free knowledge out there on internet
u even havent taught how to find all the interest out there on fb
This course is for beginners also, hence why some of this might seem like the "basics" :)
Thank you for sharing valuable knowledge with us. It is of great help to everyone interested. The Google Ads PDF when clicked on the DOWNLOAD button, it shows "Failed - Blocked".
It's downloading for me, still. Do you have some sort of pop up blocker installed that might be stopping it?
@@neilpatel There is an Add Blocker extension installed. I will try downloading by disabling the extension.
@@neilpatel It worked, thank you.
Hello Neil sir I noticed that you make wonderful videos about marketing, but can you please help me find the best digital marketing course for free.
It shall be a great help.
I just started giving out free courses! neilpatel.com/training
If I want to write an article of 2500 words, then I have to do my own research for 1500 words write by itself and If I take the remaining 1000 words from another website and rewrite by itself. It will rank on google as a normal article.
2. If I don't spin a single article in the spin software, but take others article and rewrite in my own way. It will be normal for me to rank the article on google?
I don't recommend stealing any content from other sites or using content spinners. Just write your own unique content.
Thanks Mr. Neil
Yeah! I am following your instruction.
Please upload video on how to create youtub channel.
I am very confusion others video.❤
Thank you for the suggestion :)
Hey Neil,
I currently have zero boards on Pinterest.
Tell me that, I am thinking to upload 40 pins a day.
How should I do that:
1. Daily 40 pins in one board
2. Daily 40 pins in 4 different boards with 10 pin each.
And what's the reason of what you say !!!
That seems like a lot of pins! I would start by adding maybe 5-10 pins a day. You don't want to overwhelm people.
Can you give a hint, what is the SEO difficulty...that should be suitable for working..like.....10 to 20, less than 10, or what?
A good SEO difficult would be 40 and under for new sites :)
@@neilpatel Thank you. I m getting keywords ...for my niche....under 20 .....and sometime it is under 10 having nice traffic. I m using ubersuggest from last month. It is nice. Thanks once again for such wonderful programme. What other services I expect from you?
Sir How can I increase my domain score and it takes how many days.
Build some high DA backlinks
How can I get backline from your website,I need it badly sir, please please 🙏 answer me
Email me with a pitch :)
I love youu l 😘💕
Thanks :)
👍👍🙏🙏
:)
SUPER VIDEO BRO
Thanks for the visit!
@@neilpatel ❤️❤️❤️❤️❤️Bro you are my ideal (seo expert)❤️❤️❤️❤️❤️
How can I start with no money and create e-commerce earnings
Create a website and work on your SEO :)
@@neilpatel thank you,how much does it cost for website sir?
Hi
Hello!
Please start affiliate marketing unlocked.
Maybe next ;)
Hey neil, In past you posted video and thumbnail was wasted facebook ads now you are promoting facebook ads.
Wealth affiliate is scammers or real
Hard to know without knowing the company
@@neilpatel I don't understand can you please clarify what you say