Intel's Tom Petersen Talks About The Future Of Arc
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- Опубліковано 11 чер 2024
- The PCWorld teams sits down to chat with Tom Petersen, Intel Fellow, at CEs 2024 to talk about all things Arc - from mobile to desktop.
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#intel #ces2024 #gpu
00:00 - Discrete Arc Updates
04:07 - Arc In Meteor Lake
07:48 - Arc In Handhelds
12:08 - NPU Possibilities
13:35 - Integrated Arc Future
16:23 - Battlemage Status - Наука та технологія
Keep on going, Intel has something here.
Damn straight! And Nvidia knows it...which is why Huang recently sent a letter to his employees saying they are not a graphics company any longer. The secret sauce is probably out though. Being the ExtraSS frame generation. The downfall of Nvidia in the GPU market has begun. Intel just has a way lower msrp. The only thing Nvidia has for it is ray tracing. Unless Intel is catching up there as well...
I love watching Tom Peterson. Makes me feel like I work at Intel. He gives us great technical info unlike most marketing people. This is the same guy who was honest about DX9 performance.
I already loved listening to Tap talk about tech stuff, because you can tell there's real passion and excitement there, but he gained mad respect from me when he answered my question on a PCW live stream. I simply asked "How is Arc for VR?" and without skipping a beat or waffling about he straight up said "Do NOT buy Arc for VR." Later on I discovered Arc isn't even _that_ bad in VR, just not up to Nvidia standards, but neither is AMD. He could have easily gone the AMD route and pretended that they don't have VR issues still, but he didn't. He chose to be honest. _THAT'S_ someone that cares more about customer satisfaction than selling a GPU.
@@zodwraith5745 honesty goes a long way and hopefully brings him and his team good fruits for their efforts
Intel needs to make Tom Petersen the public face of Intel. Period.
It still surprises me that Intel allows Tap to just say whatever he wants and be honest. It's refreshing when the industry is so infested with secrecy and marketing BS like AMD and Nvidia fed us this week. He's likable, and you can tell he cares about this dumb crap as much as we do. He's genuine.
I mean, sure, Tom is still here for "marketing", but you can't deny there's a violent difference in listening to him tell you about Arc vs watching AMD/Nvidia slides intentionally misrepresenting their cards with frame gen and doctored graphs to lie that their products are far better than they really are.
If Intel can leverage the entry-level and mid-range segments to bring price structures back from the realm of madness I'll be eternally grateful, regardless of how much I like or dislike their products going forward.
Cryptotards, AItards and Jensen's endless greedy have completely ruined gpu pricing
they should put A.i. to work in improving their drivers
Exactly, the AMD/Nvidia Duopoly over GPUs needs additional competition!
Always a pleasure listening to Tom. Thanks for having him on.
I love it when Tom is on. One of the most affable people in the industry and great at explaining things in an easy to understand way.
No surprise that he can't confirm specifics about Battlemage, but good to hear it's still coming and making some progress. As an A770 16GB owner, I've been pretty satisfied with the progress Intel's been making with Alchemist. Looking forward to seeing more competition with AMD on integrated side, too.
Yeah Tom is great. Always so enthusiastic about the work he and the team is doing.
a770 16gb is intel's best gpu? how is compared to amd/nvidia? 4070 range?
He's definitely a good for intel. It's important when you can see the excitement in the work that's being done.
I tried the a770 a little too early but love what intel is doing.
If the claw comes out with what I need in terms of ram capacity and its awesome cpu with option to use the capacity, then I'm sold.
I don't feel 16gb is enough in terms of gaming stability and that stems from what I've used in desktops all this time.
699 is hefty for just a handheld because of what you can build in power from a desktop. But having 32 gb of memory alongside the awesome core will net you more overall pc performance.
I know I'm being picky, but it's as simple as using multiple applications with 32 gb of ram that leave something to be desired from this mobile variant
@@tadejdanev5030 in between 3060 and 3060 ti in newer games and in older games is would say ranging from gtx 970 to a 2060 depending on the game.
@@tadejdanev5030the A770 is comparable to a 3060 / 3070
Love Tom Petersen, he's so humble unlike Jensen from NVIDIA. Could watch and listen to him all day.
Jensen cares about Money and A.I. he doesn't give a shit about us gamers hence why I'm on team red for GPU for the time being...i'm hoping battlemage will deliver and at a cheaper price.
Competition is always great for the consumer. Monopolies are truly one of the worst things on the planet. Like when it comes to stuff like passenger rail also, often you only have the national rail operator, who's at the mercy of the politicians, which really sucks, or even Disney owning star wars, makes it very difficult to improve things. I don't care who makes or runs stuff, I just want the best possible products, content, or service.
@@ncard00 Problem with Disney, it's a WOKE company now shilling the political agenda rather than PROPER storytelling.
I'll get a rtx super signed by the Jensen - the god
It's just a shame that all these years later, AMD is pretty awful regarding ray tracing performance and any features like their version of DLSS and Frame Gen, also they don't have their version of NVIDIA IRAY for 3D rendering projects which is sadly, a massive must for me personally... so whils they are great on price, VRAM and native performance, they're sadly lacking in those other vital areas, otherwise I'd have joined team red too. But regardless, good choice!@@RAM_845
Tom is always so enthusiastic, I love it. Can’t wait for more Arc in the future! Will definitely buy Battlemage and maybe even the MSI Claw if I can afford it.
Can't wait for the Brightline West high speed rail line to be finished between LA and Vegas, so people can travel to and from events like CES, while having a hazzle free, relaxing, fast, climate neutral, and enjoyable journey.
I hope Intel will keep Tom Petersen around for a long time to come, he's such a down-to-earth lovely guy to listen to that makes a company feel more "family"-like than what you typically get from marketing people.
Love Tom's enthusiasm!
Intresting to hear that Celestial HW is already on track.
Really hoping Battlemage brings in some decent competition, even if it isn't high end, but low to mid range for sub $500 would be 👌
next Intel Arc graphics Battlemage , Will surpass RTX 4060 TI and RTX 4080
@@daviddelucasruiz7480 I seriously doubt that Battlemage will be anywhere near as fast as an RTX 4080. Not even close......
@@daviddelucasruiz7480😂😂😂 the 4080 is something like 55% faster than a 3060TI that the A770 doesn't manage to get near. I'm hoping Battlemage does better but if it manages 30% better than it might get near a 3080. Aka 4070ish if we're lucky. I suspect Celestial or Druid is when an actual high end Intel card might be possible.
Tom comes across as authentic and the guy you shoot the brease with around the water cooler. He should be the public speaker for Intel.
Tom is the greatest! He is a large part of what makes me root for Intel in graphics. :)
Really hoping for Intel on the graphics front. Them being in the graphics card market is good for both them and us.
Love the coverage. Wish Gordon was there too.
Same! He's really bummed he couldn't make it.
-Adam
Bought an Arc a750 back in October, and I absolutely love it. I had bought an RX 6700 XT used for around the same price, which is definitely a more powerful card, but the one I bought had really, REALLY bad coil whine (as in, I could feel it in my skull while using headphones kind of whine--probably why I got it so cheap), and besides, for production, it's just not as efficient or capable. The only issues I have with my Arc card now is that FFXI's launcher is visually bugged to hell and back, and that DOSBox games don't really work on it for now. The first I have a workaround for, the second I can just use my laptop to play until they're fixed in an update.
I love my A770 LE (my A750 LE is still sealed in the box, it’s my space card). I’m not a gamer. The LE editions are build so nicely. Great looking and solidly built.
Please don't delay Battlemage by another year.
We want Intel 15th Gen Desktop CPU's.
NGL, this and the colab with Jeff from Craft Computing earned my like and sub. Nice work.
Cool! PCWorld is always doing fun videos. Their live streams are a lot of fun. We should see some I'm sure after CES.
I imagine we won't hear about Battlemage definitives until Computex this year, but I'd be very happy to hear about it sooner than that.
Adam is so growing into his new role, best of luck to the hole team ❤️❤️
I heard despite increase of watt usage overall these Intel chips are more efficient hence longer battery life that MSI claimed in their new Claw handheld
Just keep updates coming and Intel will be the go to chip in handheld market, their efficiency cores is very helpful in that usage
Their two ultra-low-power cores don't make up for the inefficiencies of their tile system and overall regression of IPC with the new P cores.
@@damienlobb85 CPUs nowadays overpowered for gaming you are more limited by GPU than CPU.... P cores won't make much of a difference what matters in these devices is how it handles game menus, cut scenes, idle state, and single/double cores focused games...... In all of these scenarios E cores and Ultra E cores will show the difference.... That's what Steam Deck also does, it doesn't have those cores but it's optimised to have low power in those conditions.....
Now combine Intel chip with Steam OS, I bet MSI claw will get 4hrs of gaming time
Gogogo Intel! Intel's back baby! Stronger than ever before!
Tom is doing wonders for Intel's Graphics!!
I built 4 PCs in 2023, all with A770s (3 BiFrost and 1 LE). I'm starting to assemble parts for another one and am waiting for the Battlemage. Get a move on, please.
I am with you. 2 A770's and 1 A750. Son wants to replace his 2060S, so he is holding for Battlemage or at least, for Battlemage to maybe adjust the pricing.
Daughter is a doctor, could afford to put what she wanted into her system, she too bought an A770 16g.
I gotta say, I love having an intergrated gpu on a desktop
Love my LE A770 16gb, can’t wait to get my hands on Battlemage!
The ARC will save us all
Lol! 🤣🤣😂😂
Battlemage!
I was under the impression that Brad was some AI generated person like Max Headroom. Because he is always inside some screen frame in your podcasts. But he is actually a living human, what do you know
I love listening to this guy, he is such a massive talent and yet he talks so well about this stuff in an intelligible way. And... he sounds like a really nice guy.
The advantage of using a standard GPU chip in a handheld. Is easier driver maintenanc/updates. That translates to better preformance and less bug's
I think Intel(with all their money) did not expect nor calculated how hard it is to sew together a working GPU/driver package that works seamless for 99% of all common software. Intel was caught off guard regarding this matter. This is more an observation than anything else. I really hope Intel will be successful one day with their GPU line
Yes, and because of all their hard work they're showing the weaknesses in AMD products when it comes to graphics. You can go look at low end performance (even though the A770 isn't supposed to be low end) using the RTX 4060, A770 and the RX 7600 and while the 7600 has excellent raster performance, as soon as RT is enabled it gets beat out by the A770 now.
I feel confident that Intel's next product line is going to be good. I'm more worried about AMD because if they can't boost RT performance by 100% this next gen they're probably screwed. All it will take is Intel to move into more handhelds and AMD is probably on the way out the door. It won't be in the next 4 - 5 years but I can see Intel pushing AMD out by the end of the decade.
And this gets me to all the discussion people have about needing a 3rd player in the market. I don't think there's enough marketshare to make it worthwhile for 3 companies, and the company at the bottom is ALWAYS going to struggle to get sales.
Not really. AMD and NVIDIA have had a 20 year head start on "game optimization" (aka, driver hacks). Now that ARC and Xe have a foothold in the market, it's much more likely that game developers will test their code on that hardware and iron out issues before launch.
@@gtwannabe2 You think maybe that 20 year head start is a bit of an exaggeration? I mean I know AMD bought out ATI but ATI was a shell when it was bought. It was already sinking so it's not like AMD got a huge wealth of knowledge when they bought ATI. The main thing they got was infrastructure and IP. I mean when AMD bought ATI, Nvidia was already in the process of burying them, just like ATI and Nvidia had already buried all the other players in PC gaming graphics.
But I guess 16 - 17 years is close enough to 20 to just say 20.
Game devs use whatever hardware they want. It's not their job to make a game run on all the hardware that exists. They'll take INPUT from hardware companies, for instance different game devs who have tried to say something like "It's time to upgrade your hardware" have probably gotten a rude awakening from Intel, AMD and Nvidia who then tell them the most common GPUs out in the real world have 8GB RAM or less and THEY need a game with settings that run well with that much memory.
@@johndoh5182 Yeah right. Just like meteor lake is a game changer. Meteor lake sucks and arc does too. No amount of fanboyism is gonna change that. Even Ponte vechio sucked. If Battlmage isn't significantly better than Intel will be screwed. MI 200 and 300 killed Ponte Vechio.
@@johndoh5182 I love revisionist history.
3:38 not to mention computational physics/engineering workloads that need tons of VRAM and are only bottlenecked by VRAM bandwidth. The A770 16GB punches well above its weight class in OpenCL compute, the 16GB can fit huge physics models and the strong 256-bit memory bus (560GB/s) really shows off in performance. Meanwhile Nvidia only offers the 4060 Ti 16GB with 128-bit bus (288GB/s), that performs only half as fast in such workloads, while costing a lot more.
Looking forward to all this stuff.
Imagine that MSI device with Arrow Lake and beyond. All-Intel now makes sense.
Despite just building a new PC i fully plan on buying a battle mage, intel please bring it
Great to hear more about Intel's GPU work from Tom!
I hope intel never abandon this gpu project. we need more competition.
I do hope they keep going
I can’t wait for Arc 2.0
LOOOK! it's a wild Brad 😮
Please Intel, keep pushing these video cards and fixing those game drivers.
I bought an A77016Gb for half the sell price from a frustrated gamer. It's my video system's main driver and I'm very happy with it.
I really hope the next gen will be decent mid-range speed/power and work pretty well with most games.
I'll be buying a Battlemage desktop for sure if that's the case. (Unless you go Nvidia crazy dollars)
I would love nothing more than to shake Tom's hand and congratulate him, I personally wouldn't go back to any other brand if battlemage launches with my current experience of actual care and HUGE performance increases from the Intel team on my A770.
I've been waiting for Intel to bring back GPU's since 2000. They use to have dedicated GPU based on integrated GPU, but with more vram and they ran great.
Nice shirts🔥🔥🔥
This is super cool
This new crop of handheld devices feel like the spiritual successors to the PS Vita. I'm excited for it.
😂😂 the guy in the background jumping at 16:54
you know Tom just loves his job, he is alwasy so excited about new tech.
Any way to get lower power profiles?
Can you make affordable workstation cards with a lot of vram? I would like more ai compute and memory please.
It just needs to have far better DX9 support for people to be able to play older titles something to fix the gap while waiting for better updates for new games if needed. Intel need to keep supporting Tom and his Team they really do
I’m hoping the driver updates continue, and that the performance moves up in Battlemage.
Bring on Battlemage!
Tom needs to be the face of ARC.
Intel crew lets goooo, I mean had my A770 for over a year now, (inside a nuc of all things) and as far as the card goes i have not really had issues with it, it has got better overtime, and ill be awaiting for the next GPU untill they bork something, we have so much computing power these days most people will be fine whatever GPU they choose.
Lol
For me Tom, he is a kind person, he is serious about the Intel Arc product, the drivers are expected to continue improving and next generation, the Intel Arc A770 is also expected to surpass RTX 3060 Ti between 3% and 5% and can surpass RTX 4060 a 10%, So big plans, Intel has always been very serious with products and prices, also next generation Intel Arc
UA-cam still freezes on me randomly (it's frozen on this very video right now) and WoW can't enable ray tracing among other bugs/issues with my A750 LE and latest drivers in Windows 10. I really hope these things are ironed out this year. I've been so tempted to go back to an Nvidia product because of them.
I think a 4 p. core, 6 e. core processor with integrated graphics on par with the a380 for 200 would be ideal.
Intel Arc FTW
He convinced me on buying the msi claw. He sounds like he knows a lot. And makes it sounds good.
Don't rush. Wait for the performance comparisons from reviewers
Desktop-wise I plan to jump in at 20 Angstrom or 18 Angstrom which have ribbonFET and PowerVIA Those are the BIG changes coming. Meteor Lake was a small step.
It seems to me based on the arc cards hardware that there is alot of performance still left in them waiting to be unleashed.
I am very pleased with my A770 Limited edition 16GB. not the fastest card but ultra stable and butter smooth with my games and applications.
To me it sounds like they are creating a concept similar to bridges in networking where they are isolating cores to do specific tasks but then introducing them back into the "stack" via a bridge in order to isolate parts of the chips for low power usage.
Can't wait for the 530M!
Overclocking Arc card's is so rewarding :-)
I'll be their next flagship (no doubt)
Thanks Tom
exciting all the new tec hitting the ground running go go go.
You mean battlemage? Or are we not there yet
I would love to see Intel ARC in a MiniPC. Now that iGPUS can rival discrete GPUS such as the GTX 1630, I think it has a lot of potential
I don't like Intels corporate greed but the engineers are genuinely brilliant and I have high hopes for Arc
and you think AMD and NVIDIA are different? ahhhh to be young again.
I really like that straight out of the gate with Arc they have tensor cores and RT cores. I hope Battlemage significantly improves on the architecture.
Quicksync also enables great Plex server performance. The more power efficient such devices are the better.
Need updated features in arc control. Need virtual super resolution equivalent asap
Let's hope it releases Intel Arc graphics from other brands, MSI, ASUS, ASROCK, EVGA, ETC
Dammit ARC needs to work!!!
The nice part about these low-power, low-performance handheld PCs is that they refresh interest in really good games that are good games for their game play, not necessarily for technologically marvelous graphics.
anyone knows the name of the game on the console there?
It looks kinda like Hades but I've never played the game so I can only tell from artstyle.
What about linux drivers fot ARC GPUs..
There are Linux drivers available from the intel website I believe.
Nice Intel! GG!
We want a gpu that runs 1080p at 120hz that can be upscaled to 4k.
This is good. But why do I launch Fallout 3, Deus Ex HR (new) and a number of other projects on DirectX and see constant lags when I press any keyboard key. What drivers should I use to solve this program? After all, when using Vulcan, everything is perfect.
UHD 750
PS - Thank you Intel for XeSS. Great job.
When I play The Witcher 3 (new), I use XeSS + 720p. It's cool.
When I use FSR + 720P.. it's horrible.
Arc will probably never play Fallout 3 and other older games well. Maybe Skyrim because of how popular it still is, but probably only AE. AMD is still bad on these games too. Nvidia is the only choice for really smooth performance for older games.
Also as a fellow FO3 fan, you need to decompress the audio files, use a heap replacer, use several necessary mods such as Tick Fix, and apply patches such as large address among others to get it working today. But if you do all this, it's just such an amazing game. Haven't even mentioned content mods, this is just to get it working.
@@redmoogle FONV 😎
@@redmoogle I'm sad. (
GTA IV..
Intel arc alchemist successor news cool.
I'll choose intel gpus when they have the fastest option. Good luck!
Did Intel switch to chiplets when making GPUs? I'm surprised because their processors don't have this tech.
Lets be honest here, as much as i want there to be competition, the future of Arc will end the same as all previous Intel dGPU efforts.
I just hope their next line of Arc dGPUs aren't only for the mid to low end of the market. It's about time to toss a card into the highend, something that can give 4080 performance for a way better price.
"big" battlemage was canceled long ago. There is no market for a 500+ dollar intel GPU until they can build trust with people who spend that much on GPUs. Alchemist while getting better has yet to build that trust.
What they really need is to build the next Polaris, or RDNA 1 if you want to be optimistic. Just think of how successful the 480 and 5700 XT were despite not being high-end
Unfortunately, they canceled it. Despite that, 4070 Ti and 4080 are the battleground in the GPU space.
they should be like china and steal nvidias ip lol
Finally! A reasonable comment.@@Stars-Mine
I really like this guy he does intel a great justice . That being said i still can't get over intel jabbing at AMD for tiles being glued together, now they wanna act like they are the one's innovating with it while losing in most if not all metrics.
Why is Adam's pinky blue and orange?
I cut my hand bad before we came to CES, so I had to bandage up. My wife is a preschool teacher so she has all the fun colors!
-Adam
Oh I hope you still had a fun time at CES and you heal well@@pcworld
Contrast the knowledge and the passion one Intel engineer has versus AMD's Marketing Manager that tried to talk up their 8000 series APUs.
Keep going intel
Rooting for Intel. They have a handheld PC with MSi to counter AMD/Asus, and XeSS is as good as DLSS.
I hope Intel continues to give AMD & Nvidia a headache, on the GPU front.
lets goo intel!
Fanboy. So sad!
I love the irony of how Intel is now embracing "disaggregation" and "tiles" when only a few years ago they were accusing amd of "glueing cpus together". No fault of Tom ofc, he is great
Thanks for upstreaming ipex-GPU to pytorch soonish! THis makes a big difference for me!
Markets? I want a high end workstation 5k - 20k PCIe accelerator with 64GB or more vram (maybe HBM) for large scale model inference. Don't sell me IDC. Or sell my Guadi3 for workstation... Right now you have nothing for that segment. Should I give 12k to nvidia for an RTX 6000 Ada instead?
Sounds Amazing. Im sure Intel Arc can compete with Radeon in the next 2 years.
I would have loved to see the MSI Claw with a Thunderbolt 5 port and a MSI Thunderbolt 5 eGPU dock using Intel Arc Alchemist A770 with 16GB VRAM. Meteor Lake without Thunderbolt 5 integrated is a huge, missed opportunity.
September 12, 2023 Intel previewed Thunderbolt 5.... please note the word preview. I have Thunderbolt 4 on my system and there is almost nothing for it.
Thunderbolt 5 would make a huge difference for eGPU. It is why the ROG Ally uses its own proprietary connector with the XG Mobile eGPU. GPD use an Oculink and USB4 ports for their G1 eGPU.
Thunderbolt 3 is sufficient for almost every use case. The one area we are desperate for the 80G bandwidth is in eGPUs. If there is a device where eGPUs currently make a lot of sense is with Gaming Handhelds. You can get ultra portable laptops with discrete GPUs. Adding a discrete GPU on a Handheld is suicide. Until the iGPU can handle AAA games at native 4K 120fps with Raytracing eGPUs are the only viable solution for a desktop console, home office gaming experience.
Unfortunately it sounds like integrated Thunderbolt 5 is a ways off, and the cost for a discrete chip just didn't make sense for the Claw at this point.
-Adam
@@pcworld next CES the MSI Claw 2nd Gen might feature Lunar Lake with Battlemage ARC iGPU and integrated Thunderbolt 5 for docking to a MSI THunderbolt 5 Battlemage eGPU.
@@EnochGitongaKimathi What are you going to eat if it doesn't come true? Also do each of those count as another helping? 😂
wheres my intel vita with a flip screen protector