It was time for another Nike story 😃! Thanks to Fabulous for sponsoring this video. Start building your ideal daily routineand get 25% OFF Fabulous Premium: thefab.co/athleticinterest.
Super happy that you can relate to this. So many nostalgic moments when making the video 😀. Still remember how excited everyone was about these videos.
@@AthleticInterest and the video itself is great, as a Brazilian, I had an idea that Nike indeed owned our nation team, but you illustrated perfectly! Already subscribed and watching another videos, all of them has the same quality as this one, thanks for the great work you do!
The secret tournament was a brilliant piece of art though, legendary levels indeed. This was a time in football where I found myself highly committed to 3 teams in different leagues, Liverpool, Inter, Real Madrid and always had to deal with conflicted emotions at Champions league when they happen to meet
Don't underestimate the signing of Ronaldo in the 90ies and putting him at the same level of Jordan, Tiger Woods, and Michael Johnson at the time. He was one the most recognizable global athletes at the time. Incredible marketable. If he had lived in the time of social media, it would have blown up with his impact on the game. What Messi did in his solo efforts, started with Ronaldo (and also a bit with Maradona). R9. After that came R10, CR7, etc. almost copy pasting what they did for Ronaldo.
@Roble KANDU you are wrong ! You just have to say Jordan and everyone knows who you mean ! Whilst you mention Ronaldo you gona have people think you talking about CR7. CR7 literally is the highest followed person on instagram lol and hes played longer and will play more years. CR7 is also more marketable because he speaks English so dont foregt that and his physique.
@@fredymendez855 Social Media era dude... Of course Cristiano is well known. If Ronaldo played in the globalization and social media era like today... Would be a different story. We're talking about a 2 times world cup champion. The soccer idol's idol. The guy that changed forever the way that a 9# should play.
I like the channel, but this time some information was misleading and the rest was pretty much surface information. Having elections in the same year as World Cup is mere coincidence and in no such way "Nike made Brazil internationally famous". Marketing sure helps, but sympathy comes from decades of success and disruption - the Seleção showed the world how a developing country was able to beat richer rivals again and again (and again, and again, and again). Regarding CBF thieves, there is material for a whole season.
This hits close to home. I started following Brazil and football in general after I came across the Nike ads featuring Ronaldinho. My first encounter with Joga Bonito ❤️.
Another great video!! Keep them coming!! If I could make a suggestion, it would be cool if you guys did a video on third party ownership of football players and the controversies that surround the concept. For instance, the Tevez and Mascherano move to West Ham. Anyway, I’m sure you guys have a lot of topics lined up. I’m always looking forward to your videos.
This channel is awesome analyzing the history and the business model. As a Brazilian, football is gigantic here, despite the "Seleção" not doing well in past WC. Thanks for the video, Danke Schön.
Great video The advertising campaigns that Nike does with the Brazilian team are always a big thing in Brazil. Everyone watches and talks about them. Especially during the world cup, we re-watch again all the ad-campaigns because they are great
Jesse Owens didn't have a deal with adidas but with the Dassler Brothers who later founded adidas and PUMA respectively. When Owens was active (in 1936), adidas didn't exist yet.
Wow.. That is absolutely incredible. I'm in my 30s and I always thought Nike was big. I grew up around it as I was getting older. But to think back In 94 there was no nike sponsor seems so shocking to me. My first memory of the world cup was the 02 Japan & Korea. Great work on this video. More educational than I thought
I was a young teen when the 98 World Cup happened and I remember that there was a big story about Ronaldo, something along the lines of how he didn't feel well before the final and that it was rumored that Nike made him play. (I made this comment before I watched the video btw, I wasn't sure if this incident would be covered in the video :D)
He actually did have a seizure the night before the match. It scared the whole team to a point where some teammates were crying and no one was able to sleep. Doctors couldn't find anything wrong with him so he begged the staff to play the final. As a brazilian, I recognize that France was the better side during that World Cup and would probably win it anyway, but a 3x0 win over Brazil can only be truly understood when you take into account what happened the night before.
I'm Brazilian and I confirm EVERYTHING! all of us here in Brazil think that that match against France was bought so that our team would be champions in the next cup, but what makes Brazilians angry is not the question of the match against France being sold, which makes us angry and the fact that we would win the 2 world cups if the Zidane x Ronaldo World Cup wasn't sold. 🇧🇷 Ah a video suggestion: talk about the Brazilian clubs that started to be bought by European companies, Red Bull bought Bragantino, John Textor bought Botafogo, Ronaldo bought Cruzeiro and rumors that an Italian company is going to buy a club in the interior of São Paulo. ❤️
All of us ? ahahaah Most people don't think much about it. I would even grant the possibility of Nike pressuring Ronaldo to go in since he was their main product, but saying they bought it its just silly. The doctor said he could play, so he did. You can't even say they lost because of it, France wasn't weak either and I doubt they wouldn't be studying the curret World Champions upgraded with the best player in the world even before the torunament started.
One of my first futbol shirts was the Brazilian one in 1997. The one they used for the Copa America and Confederations Cup of 1997. It was Nike and it had Ronaldo’s name and number 9. Also had a Italy Nike shirt used in the Euro 96. Back then Italy didnt show the brand on their shirts, but they were Nike. This one didnt have no name or number. I wished it was Paolo Maldini number 3. From those days when i was 7 or 8 Nike became my favorite brand. Air Force 1’s, Jordans, Futbol shirts. Crazy memories
As a brazilian I remember this game and the controversy at the time. It was never properly explained what happened to Ronaldo for him not to play the game and I remember the team not playing like the usual in the final.
The signing of Brazil and the signing of R9 was the inception of Mike football. Nike football had been on the market for 2 years already but didn’t take off until R9, by being the best player of the world at that time And also Brazil being the first and only Nike team of 1998. And then of course Ronaldinho carried Nike from there on and that stride expanded when Cristiano Ronaldo joined.
Around that time, Nike signed three south american powerhouses: Chilean club Colo-Colo was the first ever South American football deal that Nike did in 95, just to test the waters. Then Brazil came, and around the time Maradona retired for good in 97, Nike signed Boca Juniors. Nike's association with Colo-Colo was cut in 2002 when the club entered administration, and Boca's ties with the swoosh ended just a few years ago. Now both teams are signed with Adidas on way less money. Also, Nike wanted to conquer the South American market with very aggressive moves: In the middle of Wimbledon 1997, they signed Marcelo Rios, the first ever South American world number one from Adidas, and put him with signature footwear straight away.
who else was sharing those videos throught infrared using their phones back then... you couldnt move the phones because they lost the infrared signal xDDD... btw the pepsi and coca cola football ad were OP too
I clearly remember the deal was 400 millions or 40 million per year…at the time was a lot of money…most national teams were getting between 4 to 10 per year..and that was big news.Romario and Bebeto were the stars at that time…Ronaldo came around 97..in 94 he was playing for cruzeiro and moving to PSG following Romario steps.
I believe most results, especially of important matches such as world cup finals are decided by sponsoring and marketing companies. There's do much corruption going on there. Business has long taken over sports.
"Yoga" Bonito hit me hard. We don't speak spanish! We speak portuguese, brazilian portuguese. "Joga", "Jo", we pronounce it like Scar"Jo" from Scarlett Johansson. Not, NEVER, "Yo". Anyway, nice vid, love your content.
Nice content as always! As a Brazilian, I miss the old days when we were still respected in soccer. Regarding Nike and CBF, you should have also explored the last Olympics when the Brazilian Soccer Team went to the podium wearing the Nike suits and not the sponsored right ones from Peak.
Lol, even I had no clue as a Brazilian about the whole congress thing but here's how I think it went: "Should we try to come up with solutions to our country's unbelievably high violent crime rate? Try to help lift the poor out of poverty??Reform the economy??? Nah, let's investigate why our country lost a world cup that occurred three years prior lmao"
Great content and editing! Just one thing: Brazilian names are not pronounced like Spanish, so Joga it's not the same as Yoga. Think like the "Janeiro" in "Rio de Janeiro" you pronounced so well!
nike has always used underhand tactics from way back. once my country in africa sent young athletes to world champs where they performed beyond expectation and by the next day they had signed deals with nike and management team had no knowledge of. they produce good sneakers though
u better hope, by 2026 its been 24 years since brazil get into a wc final. they dont win it next time, they r well on the track of 36 years like that of argentina before they get their 3rd world cup
Guys love your work, videos, knowladge but please be carefull about promoting/sponsoring such an app (at the end) regarding its possible negative effects. In my oppinion it sounds fucking controversial to let AN APP tell you how to live.
It was time for another Nike story 😃! Thanks to Fabulous for sponsoring this video. Start building your ideal daily routineand get 25% OFF Fabulous Premium: thefab.co/athleticinterest.
AI again delivering a GOAT of a Video! We have started a little channel for football fans in India.
Big fan from Brasil, here! I always watch every single one of your videos, whether or not I'm familiar with the subject. Hahahaha
That “secret tournament” commercial was absolutely legendary…. The ones who saw that at the time knows what I’m talking about, that was mind blowing
i was obssessed with it, football was life back then, i don't know why but i feel like the world of football has lost it's soul nowadays.
Super happy that you can relate to this. So many nostalgic moments when making the video 😀. Still remember how excited everyone was about these videos.
@@AthleticInterest and the video itself is great, as a Brazilian, I had an idea that Nike indeed owned our nation team, but you illustrated perfectly! Already subscribed and watching another videos, all of them has the same quality as this one, thanks for the great work you do!
The secret tournament was a brilliant piece of art though, legendary levels indeed. This was a time in football where I found myself highly committed to 3 teams in different leagues, Liverpool, Inter, Real Madrid and always had to deal with conflicted emotions at Champions league when they happen to meet
I went back to play fifa 18 just now and picked the brazil squad 🤩
The old outro really did come back in 2022, thanks guys.
By popular demand! 😅
Straight up, got scared it wouldn’t be back.
Probably the best outro I've ever come across. Never change it
Don't underestimate the signing of Ronaldo in the 90ies and putting him at the same level of Jordan, Tiger Woods, and Michael Johnson at the time. He was one the most recognizable global athletes at the time. Incredible marketable. If he had lived in the time of social media, it would have blown up with his impact on the game. What Messi did in his solo efforts, started with Ronaldo (and also a bit with Maradona).
R9. After that came R10, CR7, etc. almost copy pasting what they did for Ronaldo.
Ronaldo was a BIG deal! No doubt about it 🟡🟢
I can remember everybody knows him in our country during 2002 WC, leave the internet in our country even tv was rare commodities
@Roble KANDU you are wrong ! You just have to say Jordan and everyone knows who you mean ! Whilst you mention Ronaldo you gona have people think you talking about CR7. CR7 literally is the highest followed person on instagram lol and hes played longer and will play more years. CR7 is also more marketable because he speaks English so dont foregt that and his physique.
@@fredymendez855 Social Media era dude...
Of course Cristiano is well known.
If Ronaldo played in the globalization and social media era like today... Would be a different story.
We're talking about a 2 times world cup champion.
The soccer idol's idol.
The guy that changed forever the way that a 9# should play.
@@DizzyMakavelli it's not soccer dude, it's football
I like the channel, but this time some information was misleading and the rest was pretty much surface information. Having elections in the same year as World Cup is mere coincidence and in no such way "Nike made Brazil internationally famous". Marketing sure helps, but sympathy comes from decades of success and disruption - the Seleção showed the world how a developing country was able to beat richer rivals again and again (and again, and again, and again). Regarding CBF thieves, there is material for a whole season.
Agreed. Nothing much to say here in this video
👏🏼👏🏼👏🏼
Remember when the president of CBF stoled the medal from Corinthians keeper in the final of the Copa São Paulo?
Yes this sounded like a 10 minutes Nike commercial but the brazilian team lost their magic a long time ago.
@@juanviana7180 Yes! Thieves like Marin acted like brazilian football was their own property (it got a little better, but just a little).
This hits close to home. I started following Brazil and football in general after I came across the Nike ads featuring Ronaldinho. My first encounter with Joga Bonito ❤️.
Glad you can relate 😊
This channel’s story telling is on another level fire 🔥🌟
Thank you! We'll keep on making progress 🙂
Another great video!! Keep them coming!! If I could make a suggestion, it would be cool if you guys did a video on third party ownership of football players and the controversies that surround the concept. For instance, the Tevez and Mascherano move to West Ham. Anyway, I’m sure you guys have a lot of topics lined up. I’m always looking forward to your videos.
Thanks Christian Ziege! Nice idea 😉
The Nike ad with 3*3 in a cage was my favourite as a kid and is probably by far the best ever football commercial
Made a big impact!
This channel is awesome analyzing the history and the business model. As a Brazilian, football is gigantic here, despite the "Seleção" not doing well in past WC.
Thanks for the video, Danke Schön.
You're very welcome, Gabriel! 💛
It's insane how visionary the people at Nike were during the 80s-90s. Other brands could've crushed them but then it was too late.
Estou feliz em ver meu país sendo representado no seu vídeo, parabéns muito bom 🇧🇷
tmj irmão
É uma obrigação eles falarem da gente
Diiiioooooooo
"voz do Goku"
⚽️💓🇧🇷
"Se as pessoas soubessem o que aconteceu na Copa do Mundo de 98, ficariam enojadas"
Maldito Pedro Bial.
Keep up with this amazing content, never miss a vid from you guys
Thank you... we'll keep it coming! 🙌
Great video
The advertising campaigns that Nike does with the Brazilian team are always a big thing in Brazil. Everyone watches and talks about them. Especially during the world cup, we re-watch again all the ad-campaigns because they are great
Great to get in the mood before a World Cup! 🤩
the outro is unbelievably iconic. let me tell you - you need two things to continue succeeding: the narrator (accent is amazing) and the outro
Late 90s-early 00s Nike Ads were simply the best. Nothing better ever since ⚽
Jesse Owens didn't have a deal with adidas but with the Dassler Brothers who later founded adidas and PUMA respectively. When Owens was active (in 1936), adidas didn't exist yet.
Wow.. That is absolutely incredible. I'm in my 30s and I always thought Nike was big. I grew up around it as I was getting older. But to think back In 94 there was no nike sponsor seems so shocking to me. My first memory of the world cup was the 02 Japan & Korea. Great work on this video. More educational than I thought
Nike was only big in the US/Canada before the 2000s.
Just one brazilian passing by to thank you for the video!
You are VERY welcome 😄 🇧🇷
The first Nike/Brasil ad campaign on the airport ist legendary. It’s a shame that you can find this on only in low quality/resolution.
The best channel to learn about sports marketing ❤️🔥💯
So glad you feel that way 😁
I was a young teen when the 98 World Cup happened and I remember that there was a big story about Ronaldo, something along the lines of how he didn't feel well before the final and that it was rumored that Nike made him play. (I made this comment before I watched the video btw, I wasn't sure if this incident would be covered in the video :D)
It is... and we still don't know exactly what happened! 😕
He actually did have a seizure the night before the match. It scared the whole team to a point where some teammates were crying and no one was able to sleep. Doctors couldn't find anything wrong with him so he begged the staff to play the final. As a brazilian, I recognize that France was the better side during that World Cup and would probably win it anyway, but a 3x0 win over Brazil can only be truly understood when you take into account what happened the night before.
Another top quality video from one of UA-cam's hardest working channels.
We won't stop! Thanks, Jeffrey! 🙂
I'm Brazilian and I confirm EVERYTHING! all of us here in Brazil think that that match against France was bought so that our team would be champions in the next cup, but what makes Brazilians angry is not the question of the match against France being sold, which makes us angry and the fact that we would win the 2 world cups if the Zidane x Ronaldo World Cup wasn't sold. 🇧🇷
Ah a video suggestion: talk about the Brazilian clubs that started to be bought by European companies, Red Bull bought Bragantino, John Textor bought Botafogo, Ronaldo bought Cruzeiro and rumors that an Italian company is going to buy a club in the interior of São Paulo. ❤️
All of us ? ahahaah Most people don't think much about it. I would even grant the possibility of Nike pressuring Ronaldo to go in since he was their main product, but saying they bought it its just silly. The doctor said he could play, so he did. You can't even say they lost because of it, France wasn't weak either and I doubt they wouldn't be studying the curret World Champions upgraded with the best player in the world even before the torunament started.
BS
This guy’s voice is perfect for these videos😂
Thank you!
@@AthleticInterest best voice
4:38 the 2002 infamous world Cup was in Korea/japan
Same people.
"yoga bonito" killed me 🤣
I don't mind saying am in love with you guys for your amazing content ❣️
🧡 We don't mind hearing it 😅
The Airport, The Tournament and Ronaldinho cross bar videos are classic ads from my childhood.
Memories 😉
I we think about it footballers were the first and biggest "Influencers". Nike saw this and took advantage with that incredible brazil squad
They sure did! ✨
One of my first futbol shirts was the Brazilian one in 1997.
The one they used for the Copa America and Confederations Cup of 1997.
It was Nike and it had Ronaldo’s name and number 9.
Also had a Italy Nike shirt used in the Euro 96.
Back then Italy didnt show the brand on their shirts, but they were Nike.
This one didnt have no name or number.
I wished it was Paolo Maldini number 3.
From those days when i was 7 or 8 Nike became my favorite brand.
Air Force 1’s, Jordans, Futbol shirts.
Crazy memories
His Inter Milan manager said it well: "They destroyed him (Ronaldo) in 1998 world cup."
I am not sure what he was referring to.
To be fair those Nike Brazil ads were banging. I can still picture it perfectly!
That tells you a lot!
@@AthleticInterest ya it really does.
Joga bonito was my favorite. Ah! The good ol days.
A classic! 🇧🇷
“Underrated channel” comments incoming
By the way excellent video
Props to the video editor 👊 i know how hard and how much time it takes to edit a proffesional video
Hopefully Indonesia with the same atmosphere at football could achieve the best results as Brazil had
thanks for another extremely high quality edited video🙏🙏🙏
Great video once again. Cheers to even greater 2022.
As a brazilian I remember this game and the controversy at the time. It was never properly explained what happened to Ronaldo for him not to play the game and I remember the team not playing like the usual in the final.
Absolutely detest huge corporations like Nike. Morally corrupt, money hungry wolves and nothing more.
Excellent video. If we win the world cup this year, Nike will be very happy haha
They definitely will 😅
Love it, quality as usual
Thanks! 😃
The fact that you even have to say that that Ronaldinho video was fake just tells you how ridiculously good he was haha 😂
The signing of Brazil and the signing of R9 was the inception of Mike football. Nike football had been on the market for 2 years already but didn’t take off until R9, by being the best player of the world at that time
And also Brazil being the first and only Nike team of 1998. And then of course Ronaldinho carried Nike from there on and that stride expanded when Cristiano Ronaldo joined.
Tenho muita expectativa na seleção Brasileira, creio que este ano o título mundial e nosso 🇧🇷
Sim, e vou torcer pra o título voltar pra os Reis.🇧🇷🇧🇷 "O amarelo da excelência"
Brilliant! Always brilliant Quality Uploads.🙏🏽
Thanks, Lewellyn! 😁
Around that time, Nike signed three south american powerhouses: Chilean club Colo-Colo was the first ever South American football deal that Nike did in 95, just to test the waters. Then Brazil came, and around the time Maradona retired for good in 97, Nike signed Boca Juniors.
Nike's association with Colo-Colo was cut in 2002 when the club entered administration, and Boca's ties with the swoosh ended just a few years ago. Now both teams are signed with Adidas on way less money.
Also, Nike wanted to conquer the South American market with very aggressive moves: In the middle of Wimbledon 1997, they signed Marcelo Rios, the first ever South American world number one from Adidas, and put him with signature footwear straight away.
who else was sharing those videos throught infrared using their phones back then... you couldnt move the phones because they lost the infrared signal xDDD... btw the pepsi and coca cola football ad were OP too
Great video! Congrats
Thank u Brother..,I love your content so much....Love from Kenya (Africa)
You're so welcome! 🇰🇪
This channel is actually so good tbh
😉 Thank you MD9!
If you can make a video on cricket, it would really make a difference in your channel
Keep up the good work of making videos of things we never knew we want to know about!! Amazing channel!
I clearly remember the deal was 400 millions or 40 million per year…at the time was a lot of money…most national teams were getting between 4 to 10 per year..and that was big news.Romario and Bebeto were the stars at that time…Ronaldo came around 97..in 94 he was playing for cruzeiro and moving to PSG following Romario steps.
You are the THE CHANNEL ON FOOTBALL
Thank you, Devavrat!
More videos please, love them!!
what program do you guys use to edit your video s?
Good Research = Good Content 🥰
The effort is worth it! 🙂
I believe most results, especially of important matches such as world cup finals are decided by sponsoring and marketing companies. There's do much corruption going on there. Business has long taken over sports.
"Yoga" Bonito hit me hard. We don't speak spanish! We speak portuguese, brazilian portuguese. "Joga", "Jo", we pronounce it like Scar"Jo" from Scarlett Johansson. Not, NEVER, "Yo". Anyway, nice vid, love your content.
Thank Jou! 😜
I don't know when contract is ending, they should consider a new brand, like Italy moving from Puma to Adidas
Really good video... Waiting for more
More on the way 😉
Nice content as always! As a Brazilian, I miss the old days when we were still respected in soccer. Regarding Nike and CBF, you should have also explored the last Olympics when the Brazilian Soccer Team went to the podium wearing the Nike suits and not the sponsored right ones from Peak.
Acho que vc tem a Famosa “Síndrome do Vira-lata”. Não sei se vc sabe, mas, ainda somos Respeitados no futebol!
Já foi o país do futebol, AGORA É " A SELEÇÃO DE FUTEBOL MAIS COMPRADA DA HISTÓRIA".
Please do make a video about the corruption in Fifa. Maybe one regarding the Super League. One about the good and bad about Florentino Perez.
i loved all those ads in the early 2000’s
I still consider those Joga Bonito ads to be some of the best ads of all time.
Brazill the best always.. All my favorite players are from brazill... Ronaldinho neymar maybe more to come
Please do an episode for the Nike secret tournament
Lol, even I had no clue as a Brazilian about the whole congress thing but here's how I think it went:
"Should we try to come up with solutions to our country's unbelievably high violent crime rate? Try to help lift the poor out of poverty??Reform the economy??? Nah, let's investigate why our country lost a world cup that occurred three years prior lmao"
Can you a video on UFC raise and dominance of the MMA sport?
I fell for that Nike × Ronnie10 video back in day. Still love the game and the video. 🤙
The only club representing nike in Africa is none other than Kaizer Chiefs ever since 2000/1.The gold jersey and the most famous 1 in South Africa.
what about the business of the grand slam?
I like how south korea is in japan 2:07
You dont have to say it was fake now you have spoiled my childhood
Proper proper good content
Some retro Brazil content... got to love it 😉
@@AthleticInterest proper I’ve used parts of it on our Instagram account and also gave you guys a follow your content is well put together 👌🏾
This is the first time I see a colorized young Pelé.
It's just as weird as the colorized video of Lenin I saw in a history video yesterday.
Had to stop the video to have a good laugh when I listened to McEnroe complaining while you presented him LOLOLOOLOLOL
Laughter pauses are recommended ⏸ 😅
Great content and editing!
Just one thing: Brazilian names are not pronounced like Spanish, so Joga it's not the same as Yoga. Think like the "Janeiro" in "Rio de Janeiro" you pronounced so well!
Good point! Thank you 🙂
Downloading Fabulous
5:11 Yoga Bonito 😂
"YogaBonito" Lmao
Great video! Os brasileiros vão comparecer em peso kk
great content
Glad you enjoyed it! 😀
Make video about future of cricket 📱
I think Portugal its going the same "way" but a good one...Definetly the sports king is football
How?
outro song?????
Gringo: Brazil
Brasileiros: me chamou?
nike has always used underhand tactics from way back. once my country in africa sent young athletes to world champs where they performed beyond expectation and by the next day they had signed deals with nike and management team had no knowledge of. they produce good sneakers though
Never realised before that Brazil won the two world cups held in North America. Excited for 2026 now.
u better hope, by 2026 its been 24 years since brazil get into a wc final. they dont win it next time, they r well on the track of 36 years like that of argentina before they get their 3rd world cup
Listening to this video intro makes the German victory sweeter. 7-1 anybody?🤣🤣
Guys love your work, videos, knowladge but please be carefull about promoting/sponsoring such an app (at the end) regarding its possible negative effects. In my oppinion it sounds fucking controversial to let AN APP tell you how to live.
The funny thing is that since the 90s Brazil lost the joga bonito.
They still produced special players but they play like European team.
I mean you have to play like a European team now or you'll lose convincingly.
Yay the old outro is back
By popular demand! 😉
You should probably make a video on why a WC has not gone to Latin America for almost 2 decades since 2002. Do Latin America football on a decline ?
Argentina were in the final in 2018
Four different continents? Athletic Interest does not know geography...
"You can not be serious!?!?" xD
Iconic 😅