I think the demand for intense longevity in fragrances rn is so interesting. It reminds me of back in the 2010’s when so many of us were getting into beauty UA-cam and makeup in general. Back then, everyone wanted the most pigmented eyeshadow, most full coverage base products, most blinding highlights, etc. Like we all wanted the most bang for our buck, and the products had to have huge, noticeable impact for us to see them as worth the money. I see this beast mode fragrance preference as being really similar to this, and I wonder if in a few years when more of us have been into fragrance for longer, the demand pendulum will swing back to lighter, more refined scents, similar to how makeup trends have really swung away from full coverage, high intensity looks. Just interesting to think about!
Yes! Similar to beer too with IPAs (hah probably the wrong audience), everything got so extremely hoppy and then the pendulum swung back to something more drinkable. I think lots of people who are so focused on longevity aren't thinking much about their lifestyle. I work from home so I don't really need something that lasts > 4-5 hours. Also, seems not many people are considering the idea of decanting for a travel spray. People freshen up their makeup, I wash my face on the go, why not refresh your fragrance halfway through the day as well. Longevity aside, I do think there is already a demand for lighter scents though. Skin scents are hugely popular. Houses like D'Annam are flourishing because all of their scents are light, soft and easy to wear.
i think another angle this could go in is scent profile... I think oud has had a big presence lately, hyper complex gourmands, i am so. ready. for florals to be done with. Hear me out, florals have had big presence in tandem with whole tradwife and traditonal fem and old money and all that and rise in conservatism- it's all connected! I'm hoping we'll move towards more spicy, unisex, interesting fragrances available and marketed to women also, eventually the pendulum will swing back to a new wave of feminism to address the regression of expectation and gender roles. I know this sounds convoluted but beauty has never not been political.
Nope, completely disagree. I have all that “bold” makeup and I can make it look very bold and glam or very natural depending on how I apply the same exact products. I also have skin tints, tinted balm, etc.. and use them in combination. That being said, I pay big bucks to have big results. If I wanted to buy a body spray, I would buy a body spray. It shouldn’t take 20-30 sprays for the perfume to stay MAYBE 3 hours. Companies could easily offer the same scent in different concentrations (as well as oils) to cater to consumer needs, but I highly doubt anyone would enjoy paying $$$ for lightly scented air.
Oh I can't stand anything pistachio after last year 😵💫 Also, State Of Mind has some gorgeous tea/floral/fresh/green perfumes. I have just ordered one as my first ever niche perfume.
I’m surprised she’s never done it already! I absolutely agree with you there! Most, if not all, of her colognes smell like luxury laundry in some ways, not a bad thing, but I’ve found myself spraying my lighter perfumes on my linens before bed. 😊
To build on the idea that young men are getting into fragrance- I wouldn’t be surprised if big sneaker brands launch fragrances. A Jordan fragrance? Iconic!!
The note I want to see more of is oat (and nutty ones like macadamia) and I hope with the 2024 rice and lactonic thing going on, that will happen. I would also love to see more mainstream haircare brands releasing a matching perfume to popular shampoo/masks or whatever else. So many of those smell wonderful and would work really well as fragrances.
When it comes to the longevity of a perfume, many people don’t take into consideration that you can go nose blind. You may not be able to smell the perfume you are wearing after a few hours, but somebody else encountering you for the first time can absolutely smell the perfume you spritzed on 15 times.
Trends : herbal savoury gourmands. Thai basil, lemon grass, verbena notes more prominent . What do I want? incense and resinous notes. In *everything*. (especially body lotions and body mists)
I agree. I love a thick heavy scent. Give me anything with incense, patchouli, frankincense, cederwood, guaiac wood , dark ambers, musks ( not tuberose or rose ) cloves, dragons blood, oud wood …. Something with more character and complexity.
i work a fragrance counter in a department store (we only sell designer), and i’m so tired of people asking for the vanilla scents and saying "they hate florals" just to realize they might dislike one floral note like rose or lily of the valley, and they actually enjoy things like freaking prada paradoxe 💀 can’t wait for more different scents, would LOVE a savoury gourmand, i love the salt notes, wanna discover more!
Speaking of savory gourmand, I heard some reviews saying “taipei” by one day falls into that category. It’s a brand from Hongkong I believe, and Taipei happens to be where I’m from, Taiwan’s capital😁 but I haven’t had the chance to try it yet.
It is really funny to see people confidently say they hate certain notes without much experience. As time has gone on I’ve been more and more surprised by what notes I connect with . There’s literally an amazing and yucky interpretation of every note .
The anti-floral attitude feels to me like when someone sneers at pop music. It doesn’t make me think they have great taste it just makes me think they are trying to be pretentious and failing which might even be worse than actually being pretentious.
does anyone know a good video differentiating all the various floral notes? or even groupings like white flowers vs yellow flowers etc? how does anyone know the difference between cyclamen and freesia and bluebell and orchid like these are not growing in my backyard lol. i am generally an “i don’t like florals” person, except for genuine orange blossom. i’m curious if there are others out there id like.
As a gym girl but also a perfume girl, I think it would be interesting to see scents geared towards the gym or even made in partnership with gym clothing brands. Maybe marketed as light/gentle/skin scents/mists/react well with sweat, etc. I feel like people would eat that up lol
In addition to the laundry trend, I'd love to see closet sachets come back. My second hope to see in 2025 would be the amalgamation of skincare and fragrance. Body mists with moisturizing or anti-aging properties. For a brand that I'd like to see come out with a fragrance is actually Tatcha, I'd be curious about what they would do with that, since I love their hinoki body wash so much.
I would love if the original Herbal Essence shampoo (1970s) could become a fragrance. It had the best green, energizing, fresh scent of all time in my opinion.
Oh man I remember loving Herbal Essences and being very allergic to something in those shampoos as a kid. The scent without the sneeze would be incredible. ❤
I want perfumes/body mists from drugstore makeup brands like ELF and Essence. Essence used to have perfumes before. I need more scented body care from regular body care brands at the drugstore. Things need to get more affordable, because prices in the industry have gone up like crazy.
A couple weeks ago I was at CVS shopping and I saw some perfume called perfect scents... I did an eye roll, but I still sprayed the wood sage and sea salt dupe on me..I went home and I could not stop smelling myself. I got in my car and went back and bought it. It smelled better than the original and it was on sale for $14.99.
I would love if the big laundry brands did a collab with an already established fragrance brand. I’m sure the price point would be higher than their standard products, but hopefully would still be accessible for many. It would be a huge hit to get popular fragrances in a formulation that is already reliable
Emma!!!! You understand me. I love your growth, your videos, your openness and fragrance. I’ve been obsessed with fragrance forever and this space feels like home. Thank you for what you do and all THAT YOU DO. 2025 is YOUR YEAR! We love you ❤
I'm not someone who is obsessed with longevity or sillage--in fact, I'm kind of a dainty spritzer and don't want people to smell me until they're fairly close--but I understand why the average American wants stuff to last longer. We work long hours and don't always have the "just carry it in your purse" option. I'm in a jury trial right now, so I can't just take a break to reapply, and I keep getting a bit sad that I don't smell quite as lovely by the second half of the day.
Same here. I don't want 30h longevity with strong projection, I want it to project the same amount (preferably moderate) for 10h. I want to smell like when I just left my house throughout the day. Not having it die down to intimate projection in 2-3 hours is what I want when I say I want longevity
I think that you are right with the new savoury gourmand trend coming! Me personally, I am really not a gourmand fan. And it has been such a overload of vanillic and very sweet candylike scents. And I am so done with it haha. I would love to see more balanced unisex fragrances that focus more on woods, florals, smoke, incense and so on!
I would love to see Coldstone or Baskin Robbins (or really any brand, but it would be fun to see from an ice cream brand 😂) come out with a vanilla ice cream fragrance that smells like cold, lightly sweet, creamy vanilla ice cream without smelling minty. A vanilla bean ice cream fragrance would be amazing too! I would love to see a single note honey dew and a honey dew ice cream fragrance oil from Demeter! I love the scent of honey dew and the melona honey dew ice cream bars, and it would be so lovely to have fragrances that smells like that. I specified Demeter because I enjoy having single note, linear fragrances in my collection.
the ice cream one is such a good idea! i tried a whiff of waffle cone by imaginary authors hoping that it would be a little sweet and creamy and milky, but it smelled so overpoweringly spiced to me. definitely a disappointment
on one side i've seen a lot of more herbal/tea notes being used, also rice/cotton and similar, and on the other this year i feel like there's going to be a floral renaissance, like clean floral. honestly im over those straight out dessert gourmands
Two things I want to see in 2025: 1) deodorants that compliment popular scents. My deodorant is pretty different than what I choose for my perfume but it's the one that works best for me (also plastic free and aluminum free). I would love if my deodorant was similar in smell to my favorite perfume. 2) I would love a scent class. An after hours scent class at a perfume counter where they explain and demonstrate some of the notes that are mentioned so I can better understand what I like and pick my signature scent that way. Maybe they have that? I dunno, I find it kind of overwhelming and intimidating at the perfume counter
I want to see more soft light florals this year! Soft girl aesthetic. I’m so tired of vanillas and heavy jasmines. 😅 (I do love them - but I don’t need any more of them!)
I want more florals that don’t have a ton of powder or aldehydes added in. So many designer perfumes have aldehydes and those are just too stuffy for me. Give me more realistic florals instead of stuffy, stale ones 😭
I feel like we'll see more perfume products that aren't alcohol-based, like with the new j'adore flanker or the Orabella line. Maybe this will happen in tandem with a bigger focus on solid or oil perfumes as well!
When the average markup on a designer fragrance is around 90% and noting not everyone has fragrance collection as a hobby; I think it's completely realistic and reasonable to expect a fragrance to have decent longevity (and sillage, depending on the category). "Decent longevity" would involve a few criteria and variables but I think if you pay top coin, you should expect the fragrance to last at least 8 hours.
Fingers crossed for a chypre revival, seeing new iterations would be a great evolution. I have enough gourmands to last forever, I’m looking for the new grown up (Oud free) innovations.
re: layering, I've been obsessed with layering burberry her elixir and a tiny bit of nest's balinese coconut frag oil. it gives starbucks pink drink while still being subtle!
Fantastic video! I would love to see soap brands release matching fragrances or even body mists! I would LOVE to have a perfume that smells like Suave Milk & Honey hand soap, (not the body wash) because the scent is amazing! Also, would love to see laundry care products with perfume scents, especially dryer sheets! There are so many possibilities, and I hope to see them in 2025!
Two trends that I could imagine would be fragrances marketed for young girls (an extension of the skin care craze) and men's fragrances developed as extensions of products for shaving, beard care, etc. These are underdeveloped markets in the fragrance industry. As for women's fragrances, I would like to see more cleanly formulated Nature-inspired fragrances. And for surprising fragrances that might be developed by iconic brands: Cinnabon (imagine room sprays and candles); Sunkist; and scented sunscreens developed from iconic fragrance brands.
Great predictions! I think tea, coffee, marshmallow, and enhanced skin scents (i.e. skin + fruit, skin + musk, skin + woody) will be popular. Plum is one of my fav fruit notes, so I hope to see it become popular in fragrances! ❤
You make the best videos. Very insightful. And I think if those companies haven’t thought of price collections or entering a new space they should listen to you. I can not wait to see what you are doing in 5 years.
I think personally we may see more longevity paired specifically with strong distinctive scents. One thing I’ve noticed while selling at BBW is the general public wanting strength, longevity, & uniqueness. Although, it’s not the usual uniqueness that we have they’re really craving those stronger notes. A heavy cold gourmand, a myrrh, frankincense, etc. What a lot of my customers describe is essentially niche perfumes, especially for their demographic. In my area you have more people breaking the “scent gender norms” & you’ll have girls wanting a milk scent, but wanting it to have leather & anamalic notes. Or men craving gourmand scents, but gourmands that are way more androgynous. I essentially think, the perfumes marketed towards the general public will see a shift towards more unconventional scents. I could see perfume houses adopting this in late 2025, especially in early 2026 as the trend starts to take off. I think the reason for this, is due to the gourmand trend, people are becoming aware to unique scent notes & notes that work better for them. The second skin era, you didn’t really have this as though the scents were unique they were meant to blend in & just be the second skin that they were. I notice as we focus more on standing out scent wise, these more unique olfactory cravings start to come up as people aren’t as afraid to find a unique scent that pairs well with their skin, that also feels as if they are doing something daring by using said fragrance. I don’t think it’ll necessarily be a huge trend, but it’ll be noticeable enough to people paying attention.
Interesting video! I think strawberry will be very popular with marshmallow. Something like Maison Mataha - Evasion bonbon. I’m not sure i’m happy about it, but i think there are more and more strawberry fragrances popping up
Yes!!! I don’t always want to give myself and everyone within a 1 mile radius a headache. Beast mode is not a good thing when you work in an office - not everyone likes strong smells
I would want to see perfumes from random brands: Poppi Soda, Crumbl Cookies, but also "clean" fragrances from "clean makeup lines" like Kosas or Saie. As an ACATAR girlie I'd love a perfume for the booktok comunity.
I want more shower oils or really hydrating body washes that smell amazing! When I went to France I noticed that they had a lot more shower oils in stores
Cherry has been super popular! Weather it will continue to be or everybody is tired of it, I’m hoping for more cherry scents! I think skin scents are going to be even more popular as well
Anosmia is such a thing guys ! Nose blindness is partial or complete loss of sense of smell, temporary or permanent. This can be for a physical reason or neurological. As soon as we start smelling something, our brain is determining if it is safe, a lot of the pleasant fragrances we like, our brain will deem safe and your receptors are more likely to go anosmic . It’s the theory behind why people don’t go as anosmic to smokey fragrances. Even really sensitive noses experience anosmia and it’s something our brain and body use to function and not be sensorily overloaded. It’s always good measure to ask other people when possible if they can still detect our fragrance, it’s just too difficult to determine yourself . That being said, my primary goal in fragrance is that I enjoy it, so I certainly want to smell it and am no stranger to reapplication… just consider your surroundings and ask someone. I continually get compliments when I think I no longer smell my own fragrance .sadly I don’t think excessive overspraying will actually extend longevity, you will smell stronger for the exact amount of time .
I’m still relatively new to fragrance (only got my first 1-2 two years ago and started exploring more and paying attention a lot this past year), so the idea of fragrance having trends like fashion and makeup is interesting to me. I think I’m just gonna enjoy seeing what ends up on the shelves at my local Ulta and trying them out to fine-tune my preferences. But for budget reasons, I’m trying really hard to stick to only buying samples and/or travel sizes unless I can get a crazy good deal on a larger bottle of a scent I 100% love. For samples, especially, it looks like I’m ending up in a lot of niche brands, which could be fun! I’ve already got some Zoologist scents I’m considering for spring (Hummingbird, Dragonfly, and Rabbit), and I just came across another brand called Maison des Animaux with their scent Sirius, which supposedly smells like a chai latte.
First of all Emma I love you, second I am excited as a gourmand lover but also a skin scent lover I’m hoping for more savory notes. The rice, sesame, croissant notes are really appealing to me right now. I just got the Dannam discovery and love it and also been wearing mind games Sissa with a sesame note! ❤
Emma is literally doing amazing marketing for free rn. Brands need to be taking note! These are amazing recommendations as much as they are predictions. Would love to see a lot of these happen!!
What an amazing video, Emma! Thoroughly enjoyed it, and I think your read of all the trends is spot-on. Another trend I wish for 2025 would be the lowering of fragrance prices, but considering the level of demand you described, looks like the trend will be upwards instead. Sigh. Anyway, am down with marshmallow as the next big note, but refuse to pay over $200 for a marshmallow fragrance! Lol
For me my biggest discovery in 2024 was Casa Blanca by House of Bo. It’s everything I never knew I wanted from my perfume. It definitely my new signature scent. Can’t wait to see more layering opportunities come to the market as I live in Arizona which although hot 🥵 is sooo dry so nothing sticks
With how immensely popular and hyped up gourmands tend to be, I feel like Aunt Annie's might be the start of an oncoming wave of tons of food brands releasing fragrances. Think Ben & Jerry's/Jeni's/Van Leeuwen, major cereal brands, beverage companies, candy companies... While it doesn't describe every gourmand lover, there absolutely is a market for people desiring photorealistic scents of their favorite stuff to eat & drink. Some small indie fragrance sellers have already been doing this, but I can can absolutely see big name brands wanting to try and get in on that for themselves. Don't know if 2025 will be the exact year for it, but it would not surprise me if it came along sometime soon.
Moving toward extraits instead of eau de parfums reminds me of 10 years ago when everyone started using pure pigments instead of eyeshadow even though pure pigments were questionable in terms of being eye safe
A brand I'd LOVE to see launch a perfume/mist is Tatcha. I've continued buying their Dewy Skin Cream because I absolutely adore it's beautiful, soft scent. Every time I apply it (so pretty much everyday) I send up a quick prayer to the perfume gods that someday Tatcha will release this scent in a perfume. I'd give almost anything to see that come to fruition 🙏 Also, I'd really love if Guerlain would make a perfume of the fragrance of their Advanced Youth Watery Oil. It's such a gorgeous scent and I'd love to be able to smell like my watery oil 😍 So, basically, yes, I want to smell like my skincare and, no, fragrance in skincare doesn't bother me. Especially not when they smell as incredible as the aforementioned products. Finally, I'd really, truly love if Caudalie would bring back their Parfum Divin. I miss it SO much. I still have less than a third left of my very last bottle & I simply can't let it go. I purchased this bottle in 2017 or 2018 & used it frequently & liberally. When I went to repurchase I could no longer find it so I was forced to make it a "only for special occasions" product which sucks. I'm not entirely sure if Parfum Divin is still sold in EU (does anyone know?) but, here in the US, I've not been able to find it & it breaks my heart 💔 😢
Kayali done dropped 3 body sprays today for vanilla 28, pistachio gelato, and burning cherry 🍒 My Noyz unmute is the best plum fragrance I own! You just have no idea how much I love your channel better than any other fragrance UA-camr! I’ve almost gotten to the point where you are the only person I watch because all the others are ALWAYS trying to hype up EVERYTHING they get for free! It’s sooo annoying!!!!
Yeah, I don't understand why would anyone want to smell like food. I asked so many people if they like this kind of perfumes and NOBODY said they liked it! This helped me stay away from the gourmand perfumed hyped up by paid UA-camrs.
Paris baguette would be the perfect place to launch a fragrance line. They could play with the typical french dessert scents and interesting Asian flavors like a red bean donut or lemon mochi ice cream.
These are all spot on! 1000% agreement. I've seen a lot of predictions for fresh scents but I'm with you in think we will see demi gourmands and savory notes!
Happy to see we're on the same page about aldehydes coming back! I recently read a fragrantica article about the fate of chanel no5 and my input was that we will flip away from the gourmand, uber vanilla craze and go in the opposite direction, hopefully that which is reminiscent of chanel no5 as I am not a fan of vanilla scents. I don't think it's an objectively bad note, it just isn't something I want to personally smell like
I find so many fragrance launches are very marketed toward women. Or one sex/gender. I love something truly unisex that me and my partner can both wear. I would love to see marketing that is marketed more toward a feeling or a vibe or aesthetic rather than gender. (Obviously anyone can wear anything but i love fragrances right down the middle of traditional feminine and masculine)
I am seeing these trending as well! It's so interesting to see people really gravitate towards body mist but also value longevity when it comes to their perfume. Interesting! I'd love to see the laundry scent options expand! Just got into speciality detergent and it would be hard to go back now 😆.
i think it would be SO fun if urban decay came out with perfumes. they love the messy party girl/rockstar aesthetic and i think they could come up with some super interesting scents! to go along with asian cuisine inspired gourmands and plum: there's this japanese condiment (?) called umeboshi which is basically salted japanese plums. they're tangy, sour, and salty, and i could definitely see a brand coming out with an umeboshi-inspired perfume especially around the summertime (and i'll try it!).
Crumble cookie because anything they team up with and launch is even better than their actual cookies. For example, crumble X Dove. They have the clout from social media and appeal of gromand, which is trending.
I’m a vanilla girl but I don’t really enjoy gourmands. I also love almost all other notes as well so I’d love to see more nutty scents work with hazelnut. And after smelling and wearing Widly Me by Florence Mills the industry need to tap into the note of blueberry. Great video. Thanks for sharing❤
omg i am always hunting for non gourmand blueberry fragrances! my favorite fruit and fruit is one of my fav note categories. my dream is blueberry, wood and petrichor or something of the like. like a mystical foggy mountain blueberry lol idk
Love you mentioning the potential of the pendulum to swing in the other direction with gourmands. Since gourmands have been so popular, I also think there might be a counter trend of soapy/clean/aldehyde scents. And I love weird gourmands. The cirque du soleil perfume with the popcorn note and the snif perfume launches are great examples on what direction things could go for the die hard gourmand fans.
I think longevity is not your number one priority because you have like 300 bottles of perfume. But the average consumer probably has under 5 or 10 at one time. And they want their moneys worth. Longevity is very important maybe just not to collectors.
@@penelopepalm I totally understand that a lot of of my fragrances that last 4 to 6 hours i purposely chose a price range from $30-$60 for 100 mils. But for my bottles that I saved for and are $250 and over for 100 mils 4 hours is not worth my money for me. now when I find a fragrance that last long eight hours plus or even beast mode for under $50 for 100 mils that’s a gem and that’s called stretching your dollar. for the majority of consumers stretching the dollar is everything. A fragrance that can last an eight hour shift is rare and a gem.
@@lololalala1000 you definitely have a point that the more we pay the more we expect in all facets. In general buying a $250+ bottle of perfume is not something I do because it’s perfume which is a luxury and I don’t need a full bottle of everything I like. So yeah we probably have very different perspectives. If I bought $300 bottles I’m sure I’d want them to be worth it too.
❤Quentin Bisch has developed a perfume for Granado. The name of the perfume is Citrus Brasilis. Top notes: Mandarin, Lemon, Bergamot Heart notes: Mint, Jasmine, Kumquat Base notes: Musk, Violet Leaves, Patchouli❤
I've been both overwhelmed and underwhelmed by recent launches if you get what I mean... I want a brand to launch somethinflg stellar, solid, and simple in 2025
Love this video! Super fun predictions. Literally was taking it all in after watching, and I go to my email and see KayAli dropped body sprays🤣 So it begins lol
The call out for savoury gourmands shook me. I’ve been hooked on wearing leau papier sample and seriously considering getting d’annam discovery sets just to find something adjacent in the white rice. Been spraying it on the days that I want to feel gender neutral or fluid and clean (without smelling like just deodorant)…
Love to see more luxury Laundry Detergent. I have one, but its from Rituals (smells like sakura). Im allergic to regular laundry smelling detergent, so its nice to splurge on it even tho its literally washed down the drain:) Love your videos!!
Oouu😯 this was a great topic to discuss! Even though I'm on a low buy for awhile I'm excited to see what's in store for 2025. I'm most interested in more fresh/laundry type scents for Spring and Summer. I have more than enough gourmands for now😅 I'll probably layer my gourmands and freshies when it starts to warm up again. Tyfs!💕
I hope Bath and Body Works expands their laundry options (and maybe cool it with the lavender scents they took away my beloved white tea and sage and gave us like three lavenders in exchange. I don’t even hate them it’s just I think they went overboard with it.) convert their Vanilla Romance into a laundry detergent and fragrance booster. I’d like to see more spices like cardamon and coriander (maybe paprika but that could just be the Hungarian side of my family speaking?) it was the cardamon that made Vanilla Romance irresistible for me. Also more laundry taking the scents from the men’s cologne section I would buy Noir scented laundry detergent so fast. And a real pipe dream hot cocoa and cream laundry detergent honestly they should bring it back in everything. It’s one of the store’s best scents ever.
I LOVE Vanilla Romance!!! I have a number of fragrances with the notes of vanilla, cardamom, and sandalwood in them that layer soooo well with Vanilla Romance!!!
I like Babycat! and BB Goddess Intense. Both approaches to vanilla are really cozy and quite rounded. I think Goddess Intense could also be worn by men, and Babycat even more so because of the incense. I'm not sure whether I'm only seeing more scents in the area between the gourmand and the oriental / resiny / incensy / Benzoe / Olibanum area, just because that's where my personal taste is meandering to right now, or if this is a general trend - can't say. But if I'd have to put it out there, I'd say I expect a trend towards comforting perfumes, because we live in a world that's unravelling at increasing speed, and more people will want to feel safe in their spaces.
I want more elegant, well done chyprés. Less cloying quick cash grab fragrances with the same designer DNA. I adore hermes berenia, i hope it's the start of a new chypré era :-) i'm more into the old classics at the momemt. Guerlain chant d aromes, jardins de bagatelle, shalimar etc
I definitely think we will see more berry/fruit perfumes, but slightly less mainstream. I think some vegetables will be included along the savory-gourmand trend. In addition to plum, I think maybe banana, watermelon, pomegranate, celery, fennel, and collared greens could be the kind of noted we see this year
I'd love to see more indian dessert notes in fragrance! I bought Tom Ford Noir Extreme EDP because of the Kulfi note. Would love to get my nose on the aromatic experience a diverse gourmand palette would bring without being vanilla or pistachio.
Thank your for your hard work!! I agree with so much. 2025 I expect to see more stone fruit scents and aldehydes just like you said. There’s money in scented water now so yes random brands will come out. I do think that folks will want more transparency so pushing for parades, sulfates and phthalates free in the USA. I’m hoping with more competition the prices won’t be so out of reach for the average person. I personally love Frenshe bc they are easy to get at target and are fairly priced for amazing scents!!! Let’s pray 🙏🏼
ive seen an uptick in fruit and asian-inspired scents in almost all categories involving fragrance. strawberry is gaining traction again but my hope and prediction is itll be a greener and fresher take on strawberry than the recent sugar bomb aligned scents of 2024. Alongside savory and asian rooted notes I can see a real marriage of trendy notes, a revival of clean and minimal paired back scents, like imagine a strawberry and shiso perfume? I say this as someone who works in the cosmetics and beauty sector that the tail end of 2024 has seen a rise of "intentional shopping" and a return to thoughtful and minimalistic tastes. I believe that scents perhaps will continue to swing this way
Asian inspired gourmands would be awesome. I love yum pisatchio gelato and pricness by kilian with the matcha. Elevated gouemands. Asian desserts arent too sweet either. It would be nice to see +
I think the demand for intense longevity in fragrances rn is so interesting. It reminds me of back in the 2010’s when so many of us were getting into beauty UA-cam and makeup in general. Back then, everyone wanted the most pigmented eyeshadow, most full coverage base products, most blinding highlights, etc. Like we all wanted the most bang for our buck, and the products had to have huge, noticeable impact for us to see them as worth the money. I see this beast mode fragrance preference as being really similar to this, and I wonder if in a few years when more of us have been into fragrance for longer, the demand pendulum will swing back to lighter, more refined scents, similar to how makeup trends have really swung away from full coverage, high intensity looks. Just interesting to think about!
"FRagrance Maxing" for sure
Yes! Similar to beer too with IPAs (hah probably the wrong audience), everything got so extremely hoppy and then the pendulum swung back to something more drinkable. I think lots of people who are so focused on longevity aren't thinking much about their lifestyle. I work from home so I don't really need something that lasts > 4-5 hours. Also, seems not many people are considering the idea of decanting for a travel spray. People freshen up their makeup, I wash my face on the go, why not refresh your fragrance halfway through the day as well. Longevity aside, I do think there is already a demand for lighter scents though. Skin scents are hugely popular. Houses like D'Annam are flourishing because all of their scents are light, soft and easy to wear.
i think another angle this could go in is scent profile... I think oud has had a big presence lately, hyper complex gourmands, i am so. ready. for florals to be done with. Hear me out, florals have had big presence in tandem with whole tradwife and traditonal fem and old money and all that and rise in conservatism- it's all connected! I'm hoping we'll move towards more spicy, unisex, interesting fragrances available and marketed to women also, eventually the pendulum will swing back to a new wave of feminism to address the regression of expectation and gender roles. I know this sounds convoluted but beauty has never not been political.
Nope, completely disagree. I have all that “bold” makeup and I can make it look very bold and glam or very natural depending on how I apply the same exact products. I also have skin tints, tinted balm, etc.. and use them in combination. That being said, I pay big bucks to have big results. If I wanted to buy a body spray, I would buy a body spray. It shouldn’t take 20-30 sprays for the perfume to stay MAYBE 3 hours. Companies could easily offer the same scent in different concentrations (as well as oils) to cater to consumer needs, but I highly doubt anyone would enjoy paying $$$ for lightly scented air.
@@rz1974 I love IPA’s lol what are you talking about.
my prediction: sesame, pistachio, matcha
my wish: fresh tea, blackberries, green notes
Thé Matcha 26 by Le Labo is sooooo good.
That’s how I imagine Emily from Stardew Valley
Oh I can't stand anything pistachio after last year 😵💫 Also, State Of Mind has some gorgeous tea/floral/fresh/green perfumes. I have just ordered one as my first ever niche perfume.
Omg I would love a sesame, pistachio, matcha scent in one❤
I think Jo Malone would kill it if they dabbled with laundry scents. An English pear and freesia scent booster would be unbelievable!
I agree 💯
Heck yeah!
I’m surprised she’s never done it already! I absolutely agree with you there! Most, if not all, of her colognes smell like luxury laundry in some ways, not a bad thing, but I’ve found myself spraying my lighter perfumes on my linens before bed. 😊
They would kill with perfumes🥺 I’m only not purchasing because they’re colognes
To build on the idea that young men are getting into fragrance- I wouldn’t be surprised if big sneaker brands launch fragrances. A Jordan fragrance? Iconic!!
That’s a good idea!!
Anything is better than the Axe body spray trend my sons went through! I would have happily bought them something better lol!
The note I want to see more of is oat (and nutty ones like macadamia) and I hope with the 2024 rice and lactonic thing going on, that will happen.
I would also love to see more mainstream haircare brands releasing a matching perfume to popular shampoo/masks or whatever else. So many of those smell wonderful and would work really well as fragrances.
I find the scent of plain warm oats so comforting 😌
Yes to the warm nutty notes! Skylar has an oat and milk scent coming out. It sounds so good!
Yes, oat would be dreamy!
i wanna try skylar’s oat milk perfume but it’s a member only fragrance which makes me sad lol
Biolage perfume would be everything
When it comes to the longevity of a perfume, many people don’t take into consideration that you can go nose blind. You may not be able to smell the perfume you are wearing after a few hours, but somebody else encountering you for the first time can absolutely smell the perfume you spritzed on 15 times.
It is so frustrating helping customers that go nose blind so quickly 😩 Homegirl won’t ever be happy 😭
Trends : herbal savoury gourmands. Thai basil, lemon grass, verbena notes more prominent .
What do I want? incense and resinous notes. In *everything*. (especially body lotions and body mists)
I agree. I love a thick heavy scent. Give me anything with incense, patchouli, frankincense, cederwood, guaiac wood , dark ambers, musks ( not tuberose or rose ) cloves, dragons blood, oud wood …. Something with more character and complexity.
Savory gourmands? So... smelling like food? That's pretty often free 😅
ok well i dont want that
ok well i definitely want that
@@evoloxe no you dont
i work a fragrance counter in a department store (we only sell designer), and i’m so tired of people asking for the vanilla scents and saying "they hate florals" just to realize they might dislike one floral note like rose or lily of the valley, and they actually enjoy things like freaking prada paradoxe 💀
can’t wait for more different scents, would LOVE a savoury gourmand, i love the salt notes, wanna discover more!
YES🙃🙃🙃 this is 1000% my experience too- it’s so frustrating
Speaking of savory gourmand, I heard some reviews saying “taipei” by one day falls into that category. It’s a brand from Hongkong I believe, and Taipei happens to be where I’m from, Taiwan’s capital😁 but I haven’t had the chance to try it yet.
It is really funny to see people confidently say they hate certain notes without much experience. As time has gone on I’ve been more and more surprised by what notes I connect with . There’s literally an amazing and yucky interpretation of every note .
The anti-floral attitude feels to me like when someone sneers at pop music. It doesn’t make me think they have great taste it just makes me think they are trying to be pretentious and failing which might even be worse than actually being pretentious.
does anyone know a good video differentiating all the various floral notes? or even groupings like white flowers vs yellow flowers etc? how does anyone know the difference between cyclamen and freesia and bluebell and orchid like these are not growing in my backyard lol. i am generally an “i don’t like florals” person, except for genuine orange blossom. i’m curious if there are others out there id like.
As a gym girl but also a perfume girl, I think it would be interesting to see scents geared towards the gym or even made in partnership with gym clothing brands. Maybe marketed as light/gentle/skin scents/mists/react well with sweat, etc. I feel like people would eat that up lol
In addition to the laundry trend, I'd love to see closet sachets come back. My second hope to see in 2025 would be the amalgamation of skincare and fragrance. Body mists with moisturizing or anti-aging properties. For a brand that I'd like to see come out with a fragrance is actually Tatcha, I'd be curious about what they would do with that, since I love their hinoki body wash so much.
I would LOVE some high quality sachets to toss in my luggage so I don’t have to decant so much fragrance for travel.
Oh that's an awesome idea!
I would love if the original Herbal Essence shampoo (1970s) could become a fragrance. It had the best green, energizing, fresh scent of all time in my opinion.
Oh man I remember loving Herbal Essences and being very allergic to something in those shampoos as a kid. The scent without the sneeze would be incredible. ❤
This would be so fun!
Yes - hardly anyone remembers the original green herbal fragrance! I don’t understand why Herbal Essences won’t give it to us.
Great video, Emma!💜
@@AmEchad36 I remember it and remember LOVING IT!
I want perfumes/body mists from drugstore makeup brands like ELF and Essence. Essence used to have perfumes before. I need more scented body care from regular body care brands at the drugstore. Things need to get more affordable, because prices in the industry have gone up like crazy.
That would be so fun if they came out with something!
more scented body care yes please
A couple weeks ago I was at CVS shopping and I saw some perfume called perfect scents... I did an eye roll, but I still sprayed the wood sage and sea salt dupe on me..I went home and I could not stop smelling myself. I got in my car and went back and bought it. It smelled better than the original and it was on sale for $14.99.
I would love if the big laundry brands did a collab with an already established fragrance brand. I’m sure the price point would be higher than their standard products, but hopefully would still be accessible for many. It would be a huge hit to get popular fragrances in a formulation that is already reliable
Emma!!!! You understand me. I love your growth, your videos, your openness and fragrance. I’ve been obsessed with fragrance forever and this space feels like home. Thank you for what you do and all THAT YOU DO. 2025 is YOUR YEAR! We love you ❤
I'm not someone who is obsessed with longevity or sillage--in fact, I'm kind of a dainty spritzer and don't want people to smell me until they're fairly close--but I understand why the average American wants stuff to last longer. We work long hours and don't always have the "just carry it in your purse" option. I'm in a jury trial right now, so I can't just take a break to reapply, and I keep getting a bit sad that I don't smell quite as lovely by the second half of the day.
Same here. I don't want 30h longevity with strong projection, I want it to project the same amount (preferably moderate) for 10h. I want to smell like when I just left my house throughout the day. Not having it die down to intimate projection in 2-3 hours is what I want when I say I want longevity
@@irmaktemel7171yes, absolutely this!
This is such a creative, interesting , juicy, high quality content video
I think that you are right with the new savoury gourmand trend coming!
Me personally, I am really not a gourmand fan. And it has been such a overload of vanillic and very sweet candylike scents. And I am so done with it haha.
I would love to see more balanced unisex fragrances that focus more on woods, florals, smoke, incense and so on!
I would love to see Coldstone or Baskin Robbins (or really any brand, but it would be fun to see from an ice cream brand 😂) come out with a vanilla ice cream fragrance that smells like cold, lightly sweet, creamy vanilla ice cream without smelling minty. A vanilla bean ice cream fragrance would be amazing too!
I would love to see a single note honey dew and a honey dew ice cream fragrance oil from Demeter! I love the scent of honey dew and the melona honey dew ice cream bars, and it would be so lovely to have fragrances that smells like that. I specified Demeter because I enjoy having single note, linear fragrances in my collection.
the ice cream one is such a good idea! i tried a whiff of waffle cone by imaginary authors hoping that it would be a little sweet and creamy and milky, but it smelled so overpoweringly spiced to me. definitely a disappointment
Salt and straw has one
Bath and body works always comes out with dessert scents. They are actually really good and longer lasting than their florals.
on one side i've seen a lot of more herbal/tea notes being used, also rice/cotton and similar, and on the other this year i feel like there's going to be a floral renaissance, like clean floral. honestly im over those straight out dessert gourmands
I'm surprised I haven't been in the mood for some of my gourmands
Eos coming out with a vanilla body spray
Oh this is for SURE happening
A video on your favorite sense from the top current perfumers would be awesome!! I always look forward to every video you release!
I love all the little discussions starting here ! You bring a really unique voice to the perfume community, Emma ! I’m so excited for you 🩵
Two things I want to see in 2025: 1) deodorants that compliment popular scents. My deodorant is pretty different than what I choose for my perfume but it's the one that works best for me (also plastic free and aluminum free). I would love if my deodorant was similar in smell to my favorite perfume. 2) I would love a scent class. An after hours scent class at a perfume counter where they explain and demonstrate some of the notes that are mentioned so I can better understand what I like and pick my signature scent that way. Maybe they have that? I dunno, I find it kind of overwhelming and intimidating at the perfume counter
I want to see more soft light florals this year! Soft girl aesthetic. I’m so tired of vanillas and heavy jasmines. 😅 (I do love them - but I don’t need any more of them!)
I want more florals that don’t have a ton of powder or aldehydes added in. So many designer perfumes have aldehydes and those are just too stuffy for me. Give me more realistic florals instead of stuffy, stale ones 😭
@ yes I agree!!
I'm a vanilla girl but I'm with you on the jasmine scents!😅
I feel like we'll see more perfume products that aren't alcohol-based, like with the new j'adore flanker or the Orabella line. Maybe this will happen in tandem with a bigger focus on solid or oil perfumes as well!
I feel like it would be so on brand for Duolingo to release a fragrance this year and me and my 1 year streak would definitely eat that up
When the average markup on a designer fragrance is around 90% and noting not everyone has fragrance collection as a hobby; I think it's completely realistic and reasonable to expect a fragrance to have decent longevity (and sillage, depending on the category). "Decent longevity" would involve a few criteria and variables but I think if you pay top coin, you should expect the fragrance to last at least 8 hours.
Fingers crossed for a chypre revival, seeing new iterations would be a great evolution. I have enough gourmands to last forever, I’m looking for the new grown up (Oud free) innovations.
The layering point is sooo good especially like Bvlgari has done!! This video makes me excited… can’t wait to explore.
Kayali Body Sprays just announced! Looks like you're correct!!!
re: layering, I've been obsessed with layering burberry her elixir and a tiny bit of nest's balinese coconut frag oil. it gives starbucks pink drink while still being subtle!
Fantastic video! I would love to see soap brands release matching fragrances or even body mists! I would LOVE to have a perfume that smells like Suave Milk & Honey hand soap, (not the body wash) because the scent is amazing! Also, would love to see laundry care products with perfume scents, especially dryer sheets! There are so many possibilities, and I hope to see them in 2025!
Two trends that I could imagine would be fragrances marketed for young girls (an extension of the skin care craze) and men's fragrances developed as extensions of products for shaving, beard care, etc. These are underdeveloped markets in the fragrance industry. As for women's fragrances, I would like to see more cleanly formulated Nature-inspired fragrances. And for surprising fragrances that might be developed by iconic brands: Cinnabon (imagine room sprays and candles); Sunkist; and scented sunscreens developed from iconic fragrance brands.
Great predictions! I think tea, coffee, marshmallow, and enhanced skin scents (i.e. skin + fruit, skin + musk, skin + woody) will be popular. Plum is one of my fav fruit notes, so I hope to see it become popular in fragrances! ❤
You make the best videos. Very insightful. And I think if those companies haven’t thought of price collections or entering a new space they should listen to you. I can not wait to see what you are doing in 5 years.
I think personally we may see more longevity paired specifically with strong distinctive scents. One thing I’ve noticed while selling at BBW is the general public wanting strength, longevity, & uniqueness. Although, it’s not the usual uniqueness that we have they’re really craving those stronger notes. A heavy cold gourmand, a myrrh, frankincense, etc. What a lot of my customers describe is essentially niche perfumes, especially for their demographic. In my area you have more people breaking the “scent gender norms” & you’ll have girls wanting a milk scent, but wanting it to have leather & anamalic notes. Or men craving gourmand scents, but gourmands that are way more androgynous. I essentially think, the perfumes marketed towards the general public will see a shift towards more unconventional scents. I could see perfume houses adopting this in late 2025, especially in early 2026 as the trend starts to take off. I think the reason for this, is due to the gourmand trend, people are becoming aware to unique scent notes & notes that work better for them. The second skin era, you didn’t really have this as though the scents were unique they were meant to blend in & just be the second skin that they were. I notice as we focus more on standing out scent wise, these more unique olfactory cravings start to come up as people aren’t as afraid to find a unique scent that pairs well with their skin, that also feels as if they are doing something daring by using said fragrance. I don’t think it’ll necessarily be a huge trend, but it’ll be noticeable enough to people paying attention.
I don’t think it will be a trend but I really REALLY want a creamy, sweet anise/ licorice rum cardamom freshy fragrance
You will like Lolita Lempicka
Interesting video! I think strawberry will be very popular with marshmallow. Something like Maison Mataha - Evasion bonbon. I’m not sure i’m happy about it, but i think there are more and more strawberry fragrances popping up
Loved gormands before they were a trend, will contiue to love them.
I don't need longevity or beast mode. I love a gentle skin scent
Same, I actually avoid beast mode fragrances. They tend to make me nauseous.
Yes!!! I don’t always want to give myself and everyone within a 1 mile radius a headache. Beast mode is not a good thing when you work in an office - not everyone likes strong smells
I would want to see perfumes from random brands: Poppi Soda, Crumbl Cookies, but also "clean" fragrances from "clean makeup lines" like Kosas or Saie. As an ACATAR girlie I'd love a perfume for the booktok comunity.
IMG YES POPPI!!!
I want more shower oils or really hydrating body washes that smell amazing! When I went to France I noticed that they had a lot more shower oils in stores
Cherry has been super popular! Weather it will continue to be or everybody is tired of it, I’m hoping for more cherry scents! I think skin scents are going to be even more popular as well
Anosmia is such a thing guys ! Nose blindness is partial or complete loss of sense of smell, temporary or permanent. This can be for a physical reason or neurological. As soon as we start smelling something, our brain is determining if it is safe, a lot of the pleasant fragrances we like, our brain will deem safe and your receptors are more likely to go anosmic .
It’s the theory behind why people don’t go as anosmic to smokey fragrances. Even really sensitive noses experience anosmia and it’s something our brain and body use to function and not be sensorily overloaded. It’s always good measure to ask other people when possible if they can still detect our fragrance, it’s just too difficult to determine yourself . That being said, my primary goal in fragrance is that I enjoy it, so I certainly want to smell it and am no stranger to reapplication… just consider your surroundings and ask someone. I continually get compliments when I think I no longer smell my own fragrance .sadly I don’t think excessive overspraying will actually extend longevity, you will smell stronger for the exact amount of time .
I’m still relatively new to fragrance (only got my first 1-2 two years ago and started exploring more and paying attention a lot this past year), so the idea of fragrance having trends like fashion and makeup is interesting to me. I think I’m just gonna enjoy seeing what ends up on the shelves at my local Ulta and trying them out to fine-tune my preferences.
But for budget reasons, I’m trying really hard to stick to only buying samples and/or travel sizes unless I can get a crazy good deal on a larger bottle of a scent I 100% love. For samples, especially, it looks like I’m ending up in a lot of niche brands, which could be fun! I’ve already got some Zoologist scents I’m considering for spring (Hummingbird, Dragonfly, and Rabbit), and I just came across another brand called Maison des Animaux with their scent Sirius, which supposedly smells like a chai latte.
First of all Emma I love you, second I am excited as a gourmand lover but also a skin scent lover I’m hoping for more savory notes. The rice, sesame, croissant notes are really appealing to me right now. I just got the Dannam discovery and love it and also been wearing mind games Sissa with a sesame note! ❤
Emma is literally doing amazing marketing for free rn. Brands need to be taking note! These are amazing recommendations as much as they are predictions. Would love to see a lot of these happen!!
This is so kind thank you!❤️✨
What an amazing video, Emma! Thoroughly enjoyed it, and I think your read of all the trends is spot-on. Another trend I wish for 2025 would be the lowering of fragrance prices, but considering the level of demand you described, looks like the trend will be upwards instead. Sigh. Anyway, am down with marshmallow as the next big note, but refuse to pay over $200 for a marshmallow fragrance! Lol
Counting down the days for an ELF fragrance...
I was JUST about to say this
I kinda got burnt out from gourmands near the end of last year. Now I’m really into clean scents
For me my biggest discovery in 2024 was Casa Blanca by House of Bo. It’s everything I never knew I wanted from my perfume. It definitely my new signature scent. Can’t wait to see more layering opportunities come to the market as I live in Arizona which although hot 🥵 is sooo dry so nothing sticks
Notes: Pear, Dandelion, Carnation, Wet pavement, Petrichor
Notes: Frankincense, Wet Dirt, Moss, Vetiver
Omg I would love an hourglass perfume!
There is already an hourglass perfume called XX
With how immensely popular and hyped up gourmands tend to be, I feel like Aunt Annie's might be the start of an oncoming wave of tons of food brands releasing fragrances. Think Ben & Jerry's/Jeni's/Van Leeuwen, major cereal brands, beverage companies, candy companies... While it doesn't describe every gourmand lover, there absolutely is a market for people desiring photorealistic scents of their favorite stuff to eat & drink. Some small indie fragrance sellers have already been doing this, but I can can absolutely see big name brands wanting to try and get in on that for themselves. Don't know if 2025 will be the exact year for it, but it would not surprise me if it came along sometime soon.
Moving toward extraits instead of eau de parfums reminds me of 10 years ago when everyone started using pure pigments instead of eyeshadow even though pure pigments were questionable in terms of being eye safe
A brand I'd LOVE to see launch a perfume/mist is Tatcha. I've continued buying their Dewy Skin Cream because I absolutely adore it's beautiful, soft scent. Every time I apply it (so pretty much everyday) I send up a quick prayer to the perfume gods that someday Tatcha will release this scent in a perfume. I'd give almost anything to see that come to fruition 🙏
Also, I'd really love if Guerlain would make a perfume of the fragrance of their Advanced Youth Watery Oil. It's such a gorgeous scent and I'd love to be able to smell like my watery oil 😍
So, basically, yes, I want to smell like my skincare and, no, fragrance in skincare doesn't bother me. Especially not when they smell as incredible as the aforementioned products.
Finally, I'd really, truly love if Caudalie would bring back their Parfum Divin. I miss it SO much. I still have less than a third left of my very last bottle & I simply can't let it go. I purchased this bottle in 2017 or 2018 & used it frequently & liberally. When I went to repurchase I could no longer find it so I was forced to make it a "only for special occasions" product which sucks. I'm not entirely sure if Parfum Divin is still sold in EU (does anyone know?) but, here in the US, I've not been able to find it & it breaks my heart 💔 😢
Kayali done dropped 3 body sprays today for vanilla 28, pistachio gelato, and burning cherry 🍒 My Noyz unmute is the best plum fragrance I own! You just have no idea how much I love your channel better than any other fragrance UA-camr! I’ve almost gotten to the point where you are the only person I watch because all the others are ALWAYS trying to hype up EVERYTHING they get for free! It’s sooo annoying!!!!
Love a good date note, wearing jardins de misfah og and extrait today. Pure perfection!😊
Yeah, I don't understand why would anyone want to smell like food. I asked so many people if they like this kind of perfumes and NOBODY said they liked it! This helped me stay away from the gourmand perfumed hyped up by paid UA-camrs.
Paris baguette would be the perfect place to launch a fragrance line. They could play with the typical french dessert scents and interesting Asian flavors like a red bean donut or lemon mochi ice cream.
I would love you to make a video on green and fresh perfumes. I miss spring!
These are all spot on! 1000% agreement. I've seen a lot of predictions for fresh scents but I'm with you in think we will see demi gourmands and savory notes!
Godiva and Ferrero Rocher. Let's go!
Happy to see we're on the same page about aldehydes coming back! I recently read a fragrantica article about the fate of chanel no5 and my input was that we will flip away from the gourmand, uber vanilla craze and go in the opposite direction, hopefully that which is reminiscent of chanel no5 as I am not a fan of vanilla scents. I don't think it's an objectively bad note, it just isn't something I want to personally smell like
I find so many fragrance launches are very marketed toward women. Or one sex/gender. I love something truly unisex that me and my partner can both wear. I would love to see marketing that is marketed more toward a feeling or a vibe or aesthetic rather than gender. (Obviously anyone can wear anything but i love fragrances right down the middle of traditional feminine and masculine)
I am seeing these trending as well! It's so interesting to see people really gravitate towards body mist but also value longevity when it comes to their perfume. Interesting! I'd love to see the laundry scent options expand! Just got into speciality detergent and it would be hard to go back now 😆.
i think it would be SO fun if urban decay came out with perfumes. they love the messy party girl/rockstar aesthetic and i think they could come up with some super interesting scents! to go along with asian cuisine inspired gourmands and plum: there's this japanese condiment (?) called umeboshi which is basically salted japanese plums. they're tangy, sour, and salty, and i could definitely see a brand coming out with an umeboshi-inspired perfume especially around the summertime (and i'll try it!).
Crumble cookie because anything they team up with and launch is even better than their actual cookies. For example, crumble X Dove. They have the clout from social media and appeal of gromand, which is trending.
I would love this idea!! Good idea
I’m a vanilla girl but I don’t really enjoy gourmands. I also love almost all other notes as well so I’d love to see more nutty scents work with hazelnut. And after smelling and wearing Widly Me by Florence Mills the industry need to tap into the note of blueberry.
Great video. Thanks for sharing❤
omg i am always hunting for non gourmand blueberry fragrances! my favorite fruit and fruit is one of my fav note categories. my dream is blueberry, wood and petrichor or something of the like. like a mystical foggy mountain blueberry lol idk
@ look for Widly Me by Florence Mills. I got mine at Ulta. I hope you enjoy it.
Have you tried Maison Margiela's Replica by the Fireplace? It's a smoky, nutty vanilla scent
@ yes but it’s too smokey for me. I used to wear Jazz Club years ago and really enjoyed it.
@AScentedSoul ah i see, that's a shame. I'm now curious about Jazz Club :)
Love you mentioning the potential of the pendulum to swing in the other direction with gourmands. Since gourmands have been so popular, I also think there might be a counter trend of soapy/clean/aldehyde scents. And I love weird gourmands. The cirque du soleil perfume with the popcorn note and the snif perfume launches are great examples on what direction things could go for the die hard gourmand fans.
Always good to see your face on my feed!!!
I think longevity is not your number one priority because you have like 300 bottles of perfume. But the average consumer probably has under 5 or 10 at one time. And they want their moneys worth. Longevity is very important maybe just not to collectors.
I agree!
As long as I get 4 hours I’m fine. Sometimes I like to wear a second perfume after lunch.
@@penelopepalm I totally understand that a lot of of my fragrances that last 4 to 6 hours i purposely chose a price range from $30-$60 for 100 mils. But for my bottles that I saved for and are $250 and over for 100 mils 4 hours is not worth my money for me. now when I find a fragrance that last long eight hours plus or even beast mode for under $50 for 100 mils that’s a gem and that’s called stretching your dollar. for the majority of consumers stretching the dollar is everything. A fragrance that can last an eight hour shift is rare and a gem.
@@lololalala1000 you definitely have a point that the more we pay the more we expect in all facets. In general buying a $250+ bottle of perfume is not something I do because it’s perfume which is a luxury and I don’t need a full bottle of everything I like. So yeah we probably have very different perspectives. If I bought $300 bottles I’m sure I’d want them to be worth it too.
I’m happy about the marshmallow trend! I just love marshmallow. It’s a comfort scent for me. Can never have enough.
I would love to see more fem woodsy scents!
The best video from you so far.
Wow, thanks! That is so nice❤️✨✨
❤Quentin Bisch has developed a perfume for Granado. The name of the perfume is Citrus Brasilis.
Top notes: Mandarin, Lemon, Bergamot
Heart notes: Mint, Jasmine, Kumquat
Base notes: Musk, Violet Leaves, Patchouli❤
First comment!! So excited to see what the future holds for fragrance
I've been both overwhelmed and underwhelmed by recent launches if you get what I mean... I want a brand to launch somethinflg stellar, solid, and simple in 2025
Love this video! Super fun predictions. Literally was taking it all in after watching, and I go to my email and see KayAli dropped body sprays🤣 So it begins lol
Coty has been hinting there might be a Swarovski perfume.
The call out for savoury gourmands shook me. I’ve been hooked on wearing leau papier sample and seriously considering getting d’annam discovery sets just to find something adjacent in the white rice. Been spraying it on the days that I want to feel gender neutral or fluid and clean (without smelling like just deodorant)…
Awesome!!!So EXCITED for you to be in your own special sanctuary ❤Love your vids!!
Indies like Black Phoenix Alchemy Lab have been offering beautiful hair glosses for more than a decade. ❤
You’re spot on with the body spray prediction, Kayali just dropped body mists of their perfumes!
Love to see more luxury Laundry Detergent. I have one, but its from Rituals (smells like sakura). Im allergic to regular laundry smelling detergent, so its nice to splurge on it even tho its literally washed down the drain:) Love your videos!!
I'm kind of over all the gourmand stuff. I do realize it's super trendy and probably here to stay for a while.
Oouu😯 this was a great topic to discuss! Even though I'm on a low buy for awhile I'm excited to see what's in store for 2025. I'm most interested in more fresh/laundry type scents for Spring and Summer. I have more than enough gourmands for now😅 I'll probably layer my gourmands and freshies when it starts to warm up again. Tyfs!💕
I hope Bath and Body Works expands their laundry options (and maybe cool it with the lavender scents they took away my beloved white tea and sage and gave us like three lavenders in exchange. I don’t even hate them it’s just I think they went overboard with it.) convert their Vanilla Romance into a laundry detergent and fragrance booster.
I’d like to see more spices like cardamon and coriander (maybe paprika but that could just be the Hungarian side of my family speaking?) it was the cardamon that made Vanilla Romance irresistible for me. Also more laundry taking the scents from the men’s cologne section I would buy Noir scented laundry detergent so fast. And a real pipe dream hot cocoa and cream laundry detergent honestly they should bring it back in everything. It’s one of the store’s best scents ever.
I LOVE Vanilla Romance!!! I have a number of fragrances with the notes of vanilla, cardamom, and sandalwood in them that layer soooo well with Vanilla Romance!!!
I like Babycat! and BB Goddess Intense. Both approaches to vanilla are really cozy and quite rounded. I think Goddess Intense could also be worn by men, and Babycat even more so because of the incense. I'm not sure whether I'm only seeing more scents in the area between the gourmand and the oriental / resiny / incensy / Benzoe / Olibanum area, just because that's where my personal taste is meandering to right now, or if this is a general trend - can't say. But if I'd have to put it out there, I'd say I expect a trend towards comforting perfumes, because we live in a world that's unravelling at increasing speed, and more people will want to feel safe in their spaces.
I would love laundry items from my favorite brands.
I want more elegant, well done chyprés. Less cloying quick cash grab fragrances with the same designer DNA. I adore hermes berenia, i hope it's the start of a new chypré era :-) i'm more into the old classics at the momemt. Guerlain chant d aromes, jardins de bagatelle, shalimar etc
I definitely think we will see more berry/fruit perfumes, but slightly less mainstream. I think some vegetables will be included along the savory-gourmand trend. In addition to plum, I think maybe banana, watermelon, pomegranate, celery, fennel, and collared greens could be the kind of noted we see this year
more fruit options that aren’t sickly sweet is going to be my heyday
Would love to have a Rainbath fragrance from Neutrogena! Always loved that scent.
I'd love to see more indian dessert notes in fragrance! I bought Tom Ford Noir Extreme EDP because of the Kulfi note. Would love to get my nose on the aromatic experience a diverse gourmand palette would bring without being vanilla or pistachio.
great video! also did you see that b&bw made covered in roses as an EDP, body wash, and body cream??
Thank your for your hard work!! I agree with so much. 2025 I expect to see more stone fruit scents and aldehydes just like you said. There’s money in scented water now so yes random brands will come out. I do think that folks will want more transparency so pushing for parades, sulfates and phthalates free in the USA. I’m hoping with more competition the prices won’t be so out of reach for the average person. I personally love Frenshe bc they are easy to get at target and are fairly priced for amazing scents!!! Let’s pray 🙏🏼
ive seen an uptick in fruit and asian-inspired scents in almost all categories involving fragrance. strawberry is gaining traction again but my hope and prediction is itll be a greener and fresher take on strawberry than the recent sugar bomb aligned scents of 2024. Alongside savory and asian rooted notes I can see a real marriage of trendy notes, a revival of clean and minimal paired back scents, like imagine a strawberry and shiso perfume? I say this as someone who works in the cosmetics and beauty sector that the tail end of 2024 has seen a rise of "intentional shopping" and a return to thoughtful and minimalistic tastes. I believe that scents perhaps will continue to swing this way
Earthy and sweet and Tree scents! That’s what I predict and I’m here for them!
Asian inspired gourmands would be awesome. I love yum pisatchio gelato and pricness by kilian with the matcha. Elevated gouemands. Asian desserts arent too sweet either. It would be nice to see +
If we get a durian gourmand in 2025 I'm just gonna take a nap until 2026.