Gold/Silver/Bronze was designed by the IOC back in the 90s for their Total Sport global partners approaches and that filtered through to all national Olympic Committees and has been the benchmark since then. For me, the in-person pitch was my strength before C19, but since then I've realised that brands are making far more decisions on sponsorships and marketing opportunities through processes THEY initiate, rather than walk-ins. Lists and grids, while you seem to hate them, have been something that brands here want to see. They want to know before it gets to corporate/group level management what they're facing with. The person we interface with at the bottom of the corp ladder already knows what their brand wants to do in that fiscal, so you're really pitching ah HOW they will be encouraged to reshuffle that planned spend in that FY. To me...here in this market...what the big ticket sponsors want to see is exactly what you are discussing here though: Big Ticket Value Alignments. How does my project get them eyeballs they cannot get on their own.
Hi there - this is a great question and one that our business advisors can help you with. Book a call with one of them here: sponsorshipcollective.com/book-a-call/
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This was actually pretty useful. Thanks for sharing
Everything !!! So insight !! Thank you !! 😊
Next festival, no grids!! Discovery meeting is key! Forget Gold, Silver, etc. Prepare a custom package based on their goals and budget.
💯💯💯💯
Keep going ❤
Gold/Silver/Bronze was designed by the IOC back in the 90s for their Total Sport global partners approaches and that filtered through to all national Olympic Committees and has been the benchmark since then. For me, the in-person pitch was my strength before C19, but since then I've realised that brands are making far more decisions on sponsorships and marketing opportunities through processes THEY initiate, rather than walk-ins. Lists and grids, while you seem to hate them, have been something that brands here want to see. They want to know before it gets to corporate/group level management what they're facing with. The person we interface with at the bottom of the corp ladder already knows what their brand wants to do in that fiscal, so you're really pitching ah HOW they will be encouraged to reshuffle that planned spend in that FY.
To me...here in this market...what the big ticket sponsors want to see is exactly what you are discussing here though: Big Ticket Value Alignments. How does my project get them eyeballs they cannot get on their own.
The whole grid situation is 50 years old! I’m about to kill it on my next sponsorship! I always thought grid was outdated and just generic.
Take away: create activation ideas that can aid prospect achieve their objectives.
No more Grids😢, learnt how not to add pricing to my letter until it's requested for 😢
Present activation ideas as well 11:25
I will definitely stop presenting proposal first, and increase meeting prospect sponsors first.
How do you land your first sponsorship without any audience data or use cases as a new business?
Hi there - this is a great question and one that our business advisors can help you with. Book a call with one of them here: sponsorshipcollective.com/book-a-call/