A TRUE STORY ABOUT AMAZONIAN RUBBER

VEJA's story: Behind the Amazonian rubber.​
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18 years ago, VEJA's founders decided to travel to the Amazon rainforest and meet the producers of wild rubber in person, the same rubber we use in every one of our VEJA soles.​
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Those producers protect the forest and live in harmony with it. This rubber, extracted from forest trees, is a completely ecological raw material.​
One year ago, we returned to film what has been our daily reality for the past 18 years.​
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Xavier Faltot (‪@xavier‬), film director, came to the Amazon rainforest with us for the first time in 2005.​
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Last year, a team of VEJA members traveled to the Amazon rainforest to discover the Chico Mendes reserve.​
One of the many reserves that VEJA works to keep the Amazon rainforest alive.​
These families of rubber producers we work with are paid 4 times more than the market price.​
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Watch the VEJA story built on the ground.​
#veja #vejaproject​