WHY YOU’RE NOT GETTING STREAMS | BEST Way To Release Music
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- Опубліковано 30 лип 2024
- The way you release your music impacts your streams and overall growth, so in this video, Maddy explains the best way to release music to ensure maximum success.
The success of your music is completely determined by how you release your music and how often. Whether you want to release an album, EP or single, this release strategy which eventually allow you to do all but in the most effective way to guarantee you get the results.
We used this release strategy to get an artist just last year millions of streams, multiple editorial playlists on Apple Music and Spotify, national radio play, global media coverage and eventually a deal with a major label, who they’re still with today.
Promoting your music is easier than ever with these tips as the way you release it acts as a marketing tool to get you the streams, engagement and fan growth across all platforms.
How to pitch to Spotify editorial playlists: • GET YOUR MUSIC ON OFFI...
We want to know your thoughts on this release strategy. Have you tried it? Did it work for you? Comment below!
----------------------------- THINGS YOU NEED TO KNOW --------------------------
💻 WHO ARE WE?
We're a music marketing agency, working to ensure artists across the globe can promote their music effectively, securing fans, streams and followers. Learn how to grow your fanbase with modern marketing techniques used daily for artists at all levels in their career. Whether you're just about to release your debut song or you're a charting major label artist, our tips ensure every artist can get their music the exposure it deserves.
📲 FOLLOW US:
Instagram: @Burstimo
Twitter: @BurstimoMusic
Facebook: @Burstimo
📚 OUR BLOG:
burstimo.com/unsigned-advice/
🎙️ OUR PODCAST:
open.spotify.com/show/2myDi0W...
When you got a robbery at 6 but you gotta do a video about spotify at 5
😂😂😂
blotterink 😂😂😂
😂😂😂😂😂
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I'm glad releasing every 2 months works as a strategy, because if you think about it, it fits a reasonable songwriting/production schedule and budgeting for any artist, even if you're not doing it full time yet. Basically there's no excuse. :)
No excuse!
I agree. Regular but manageable aye and allows time to implement a marketing campaign too.
Budgeting I do not agree. If you are in a genre that you need to record live drums and send all tracks for mixing and mastering you have to record as many songs at once as possible to make it economically viable.
But after that yes, just sit on it for a while and release one every two months
Carlos Costa Good point, I wouldn’t have thought about that. It’s always better to spend more up front if it saves in the long run imo
I think this strategy works well, and to make an album on the side so when it's time to release the album. You already got one ready to be released!!
I understand this, but personally, as a consumer/listener of music, I'm always disappointed if there's only a single being released. Sometimes I even hold myself back from listening, to wait for the whole album.
As a music consumer I hate singles. As a creator, I can see the fun.
I find myself with the same dilemma. As fans, myself and my friends are way more interested in albums than singles. On the other hand, this mostly applies to bands and artists that we already know and want to hear more of. It's probably safe to assume that people who have never heard my music before will only listen to one or two songs before deciding whether they like it or not.
@@switchghost2413Singles are in a way little taste bites. What if I like it, nothing else there.
I put out a single recently. It stands on its own. I have two other albums available. But I will not do one single after another. Artistically I don't like it.
Oh well... 😊
Not sure how I landed on this channel exactly, but found myself watching a few - think some of them are really in-depth and just wanted to let you know I subbed for that! :)
My band has a 6 track album that we are going to release as individual singles, with either a lyric video or a performance video for every song. Releasing each song on the 1st of each month over a 6 month period, with the album printed on vinyl as a limited release for people to buy, and the vinyl has a bonus track.
I’m praying it works.
These.Videos.Are.Necessary.
Thank you Burstimo, for so many great video's to help us, artists, getting our career started. :-)
You're welcome 🙏
I love this 💓 I'm releasing a single every month! that's my 2020 goal (:
Love it!
I've watched about 4 or 5 of your videos in the last couple of hours and you have completely changed my view on how to work on my social networks and how to release music these days. I've got a band and we will release our new material soon, actually we were supposed to release it a month ago or so, but the pandemia delayed everything. But now, with all this tips, I can see that our strategy needs some adjustments. Thanks a lot for your videos, they're very helpful.
Buristimoooo
You're welcome!
Quality content as usual Maddy! Keep it coming 🙏🏿
Big love ♥️
I discovered this channel a few days ago .. first of all , great advice and great strategy .. Now this knowledge that you are sharing with us is priceless . Thanks a million .
Been dropping a single once a month with an accompanying YT video every two or so weeks after the single release. That way, something's out roughly every two weeks to build interest and an audience. Love your channel.
Nice one!
The Fresh Bananas Have you been seeing growing results?
@@umraansyed Yes. It's very slow growth but growth nevertheless. We're a new band with zero audience to start with, so we're building from the ground up. In fact, the band started with just me and a handful of songs I had written and recorded. Now, we're two and we may soon be looking to add other members. We're making progress one inch at time, and trying to have some fun along the way. Swing by the channel and check out our videos ua-cam.com/channels/gs0o0L85xWzAOF6x2s-LGw.html, or give us a spin on Spotify open.spotify.com/artist/1lPOFX2jeYXu4tclj1A7jH.
Clear, swift & straight to the point.
Thanks for the tips. Very helpful.
I love your tips , i really believe my music deserves to be heard , theres so much love in every single proyect i do , marketing is always been something i dont understand very well but i will start applying this technics , hope next time i come thru is to tell you i got my first mill on my views lol much love
I agree !00% I started releasing 1 - 7 song album every month!!! and Ive been getting pretty good streams. Enough to pay bills! Content is King! Much love! ❤️❤️❤️
YESSSSS
Great info ! Thank you !! :)
You're welcome 🙏
Best time ever to be releasing. I'm releasing 2/3 tracks a month at the minute and it's starting to work. In combination with engagement gates linked with ads to get people to follow and save my tracks this has been a big success so far.
Learned something new today because of you thanks and it sounds like a solid strategy definitely gotta try this
Nice one, glad you found it useful
Great video Burstimo!
Thank you!
The video looks great y'all! The production value seems to be a bit higher than your earlier stuff - which I also love!
Thank you so much! Really trying to improve the content so that means a lot
Great video
This is such helpful advice thank you!
You're welcome, glad you found is useful
I like what you're saying Maddy but from an artist perspective I think a point has been missed here: just because a song is album or EP worthy (in the traditional sense) definitely does not make it single worthy, and I see alot of artists making this mistake. In the past, a few strong singles from the front half of an album or EP release were enough to support the whole release - but now each individual single needs to be strong enough to stand on its own (which is very hard to do right) if you are going to release in this fashion. If it isn't then you are failing yourself and really shooting yourself in the foot. In the long term this is likely changing the way in which music is made. It isn't to say that either way is right or wrong but just remember that an EP or album is an art piece that requires ebb and flow: highs, lows, fast, and slow
Interesting comment actually, not one we've thought about massively, mainly because most artists believe every track is single worthy!
Definitely one to consider though
T.Lopea: I have been submitting 2 singles per week, every friday, upto complete the ten songs of the album. This helps you in the way that the songs that could be no so strong as being a single are not alone. The only downside I see on this way of doing is that the list of albums and singles become a jungle with excesive items I think for people is interested in know your work
Burstimo: What about the better day of the week for submitting a single?
@@lrn-vitoria403 that's a great idea. Vampire Weekend did something similar but a bit more spaced out, for their latest album. You can also keep the re-use the ISRC codes for singles on the scheduled album release and it will make them show up correctly in the store (DistroKid)
Thank you 🙏🏽
u always help a lot!!!!!! Thank you very much
Releasing music seems like a daunting task,but this video helped a lot. Thank you : )
I like the way you said "phenomenal" !
Very insightful.. thank you!
You're welcome 🙏
Thank you guys so much for helping me and other artists with marketing and learning about the industry! It would be helpful to me and possibly many other artists if you could make a video going over what kind of marketing works best for different things and what techniques work best when maybe. Just an idea : ) Thank you for helping all of us out and please continue making videos like this! Thank you Burstimo! : )
Sure sure, will do!
You're welcome :)
@@Burstimo Thank you!
Thank you so very much for your content it’s always so inspiring
You're welcome 🙏
Love these
Thanks!
Big love ♥️
Love this channel
Big love ♥️
Very helpful. Thanks.
You're welcome 🙏
I was thinking about releasing a single every 2-3 weeks. Followed by a video release for 1/2 the project the same way. Its a lot of work but Quarantine helped me get a lot done.
Same
I wanted to drop 4 albums in a week 😂
Easy To Understand Spotify's Algorythm😀 Thanks!! for telling in 3 tips:)
You're welcome
nailed it ...for all the reasons you mention
Nice nice
Great advice!
Thanks!
I used to hate the idea of releasing my 15 songs album as singles... but i think that was the best advice i got. my first release is due on april 1st and i'm very excited about this whole new strategy. thanks a lot 💙💪
Good luck! You're welcome 🙏
thank you.
To be honest i just hit 1k a 2 week ago ,because of u guys i took every note & tricks and applied to my work.....spacial Content, i love u guys so much
Soooo glad to hear, nice one!
I'm trying my best with this, completely self produced and releasing a new single every month along with supporting UA-cam content! Some planning involved but also making it up as I go along!
Love it
Actually this pretty much confirms what I had in mind and I’m trying to convince the rest of the band of that
Convince them!
Thanks so much-as always- for the great advice! So I have an 11 track album coming out May 1st, are you saying I should release one single a week/every couple of weeks? I have two singles out from the record already, and two videos.
(On a side note: do you have any videos on Pandora? I’ve been told Pandora listeners are age 30 on up, which seems to be my demographic..) thanks❣️🙏❣️
Release at least 5 of those as singles over the next few months.
We don't discuss Pandora as we're UK based
Just released my latest single!
Monthly singles all of this year for me 👌
Nice one, good luck!
Same
@@Burstimo Thank you!
are there any particular release strategies to consider for electronic music that doesn't have any lyrics?
Thank you!
You're welcome 🙏
@@Burstimo I am anew follower- so I am working through as many of these as possible...and commenting when I can. Its good stuff, thanks again.
great video, as usual. Are you suggesting that in a (for example) 7 song EP, you release all 7 tracks as singles and the put them under the same title (ie the ep) when they're released? Or just release singles? thanks
Hi, can one "re-use" the singles for an album ? Should be possible, this was done also in the LP/CD days
Notification squad!!
Ayyyyy
People intention span is short....Well said
I was definetly thinking on releasing an EP for my first spotify release but now i don't know anymore... The thing about the singles makes total sense but I also liked the idea of doing a "full" proyect with 4 or 5 songs that fit well together
Singles FTW
I love you guys 🖤
Big love
ive noticed alot of your tips are on music thats about to be released any tips for music that is already out?
Aiming for a song every 3 months this year - finding it a bit more feasible to do and plan for 😊
Same here. Especially if you want to make music videos for them too. Like 3/4 songs a year is the max. Unless you're just really good at all this stuff already.
Nice one!
It's better to do what you can and do it well than take on more than you handle. Releasing every 2 or 3 months allows time for great campaigns as well :)
Completely agree I used to barely hit 50-100 streams before releasing singles consistently. Then I released my EP and well we're at more than half 1K streams with not even 22 followers...and my music is not even that good sometimes !
Haha "my music is not even that good sometimes" 😂
So I am right on the beginning and I created an album with 13 songs. Should I release every song as a single (meaning that the first people to get on my profile will only be able to listen to one song) or should I drop the full album and continue with your strategy afterwards? In that case, the people will be able to listen to different songs as they discover me and will more likely remember me.
I'll try the cascading release, because why not? I hope to have all my tracks ready this year for this experiment. Stay safe! :P
Good luck!
i noticed things like this have worked for new and old bands who tend to make pop indie rock, EDM hip hop but when it comes to more underground music genres like industrial/EBM black and death metal fans tend to expect albums and lagging behind the trends of what mainstream music followers. Also age range of fan based is important to know an older fan based like what U2 has would go for albums and physical things while i can't think drake fans would be too bothered having physical things or full length albums
That means I have to realse the same single again and again for 7 days? Or just little preview of the single for 7 days and at the end the all single?
Please answer
when you took the singles down and re-released them, were the existing plays from them added to the re-release or did each track start at zero listens again?
Started from ZERO
Hmm informative to say the least 💯
🤔🤔🤔🤔
How many singles should you drop befire you drop an ep?
I'm worikng on this now..recording 10 singles and will release as singles...as opposed to albums. I think it will work..better lat than never
That's some great advice, Maddy!!! Is it cool if I release my singles (about 12) then turn it into a full album with skits and such??
100%!
@@Burstimo awesome! thanks! I didn't know if people would see it as me "cheating them" or something...
how does it help to re-release tracks? spotify doesn't allow re-submission for playlists, even if you removed the tracks and re-released it. spotify detects it automatically and know if you did it, any workarounds?
This is an important question!
People need to learn from Bruno Major. A Song For Every Moon -- a song every month.
Yes yes yes, he's smashed it
been doing that since january!
@@EROCKFOR love it!!
Darien Golden thx!
So Would you recommend me pulling my music off spotify and re releasing them again along with breaking my albums down into singles??
JAE Black I would.
Zukii think i might do that then
Definitely
Great Channel! You helped me alot but i have a question: how important is a pronounceable artist name? i'm talking about mine (norwegian surname ihde) should i keep it?
Not a HUGE issue as there are some huge artists out there who have names no one knows how to really say haha.
When you have the audience, people will know your name
Thanks for this Answer!
@@michaelihde It could be helpfull trying to look for you, because it could be easier to find you. I Have been crazy looking for a name for my new project becuase you always find people with the same or similar name.
Great video, as always!
I've been inspired by an artist on instagram who puts out 2 tracks a month, but it may be a bit excessive? The quality stays the same as I'm usually not using more than a week on a track, but there may be other pitfalls, such as submitting to Spotify editorial playlists. It's recommended to do submit at least 4 weeks before the release, which means every second track won't get the opportunity. So bit of a wobble.
We actually released once a week for 8 weeks with an artist and completely smashed it so if the quality is high, it'll get the results
@@Burstimo Interesting! Did you have a premade
portfolio of songs before you began the campagne?
@@Burstimo Right, you mentioned that. Will definitely try that. It can be a more fun way to release an EP like that!
What if a single is doing well but you decide to release another song? Will that slow down the progress of the 1st one? And why?
Potentially as it pulls away from the first one but if you get amazing feedback on the second release, it'll get traction for the initial one
I’ll be releasing a song every Friday for as long as I can starting June 5th. Right now I’m weeks ahead. I really love your advice. You talk about getting “your artists 1m followers” how can I become one of your artists that you help?
Nice one, good luck!.
Feel free to submit via the form on our site
I just hit my first 10k listeners per month because of this strategy. Thanks again guys!
Congrats!
So if you're releasing albums tracks as singles, do you pull the singles once the album drops? Or do you leave "redundant" tracks up? I can imagine a rationale for both.
Great channel, so informative and helpful.
You can do it with your distributor so the singles move across to the album, so you keep the streams
What about releasing weekly is that good or bad...
I did this a little with my last release. Four singles released before the album, one more after the album's release. It's taken me about five months since that last single dropped (September 2019) to compose, arrange, write and record enough new material (and to earn enough money) to start a similar strategy for a new EP. My question is how do you constantly put out and promote music without going into creative fatigue? Or without breaking the bank?
It's the same as releasing a full album but drip feed it across a longer period of time!
@@Burstimo So maybe put out a single every two months instead of every month?
@@Burstimo And also, how do you factor in time to get inspired? After I finished my current release I didn't write anything for months because I didn't have anything to draw on.
@@afrosensei5308 yes
You can also keep a connection, like for example a similar cover for every different single, so that listeners can think that all these singles are related as this had been an album... My two cents
Thank you for a fantastically informative video. I was just wondering if it would be possible for me to release on Spotify: Im living in South Korea at the moment and they don’t allow Spotify here.
Im a very late bloomer but fledgling artist and wish to make use of every opportunity, including Spotify.
Actually unsure on this one as many artists struggle with this.
Worth speaking with a distributor to see
Burstimo No worries, thanks for the quick reply. Thats actually given me an idea. I know a few local artists here who use Spotify via distributors. I will ask them how they are able to pull it off.
Who's music is played at the end.
Is this strategy also possible with ‘singles’ after the album/EPs release? I don’t think so right?
Nope, needs to be prior
"Save rate"..I like that. I have just dropped an album and save rate on one track is 90% on 100 listeners so far..shall I release as a single or wait?
Oh nice one! Milk it
Thanks so much for these video's, very interesting! But what about getting on Deezer or Apple Music playlists? Any tips for that? I heard speaking about feature.fm advertising, but I don't know if it's worth it?
These playlists aren't algorithmic at all and the editors aren't reachable via an online form, hence we push Spotify so much!
@@Burstimo thanks!
How much are too many uploads? I have a bunch of songs written, will uploading every week be beneficial? or will it be spamming?
Depends on the quality and the dedication of your audience.
Worth testing initially
I’ve made a goal to release a single every month after not releasing for over a year and I’ve been on track so far!
Nice one!
Burstimo I’m seeing my streams go up on release day and then almost nothing right after that! I’m running facebooks and Instagram ads a lot and submitting each song I make now to the Spotify curators. Do you have any advice to keep the momentum going after a release?
@@anthonym51 we've done a few videos on this!
Burstimo thanks! I’ll have a look, also I guess this can’t hurt open.spotify.com/track/2q1YC7ScIGmrwplxPGAqkP?si=b8udjoaKQOe2wpnnYDkFNw
this sounds like a very satisfying challenge :)
Would it be bad to release singles every two weeks? Is that too little time between releases?
Why hello, here to learn :D
Hello Hello
You got that right :P
@@Burstimo I really appreciate what you guys are doing, thank you for the valuable advice!
The 7 weeks 7 songs were they the songs on the ep or 7 different
Song in the EP
@@Burstimo thank you so much for your help. A good topic you could discuss is if you have a fanbase as a youtuber for a niche. The right way to serve your music to them. I have a motorcycle club channel where i discuss the lifestyle from a 1%er aspect and my channel gets the most amazing engagement my 2nd channel that im going to release the music too has 1.6k subs and i havent even dropped 1 video yet if you could do something on how to take one base to another. What im going to do is when i release the music ill do it mini movie style so theyll be engaged in MC related story and then the music gets fed to them.
Big question, did the artist you keep mentioning already have a following on Spotify, Instagram, etc. or did this release process boost him/her on its own?
Nothing at all
... and did Spotify let you submit those re-releases to the editorial board even though they had been on before?
Ps thanks for great vids!
Is this effective for music producers?
Do you think one should re-relase some of their older music that they really like after gaining some traction?
If it hasn't really been heard, sure
Exactly what I need right now. How did you know?
Read your mind 🧠
My plan is to release. an instrumental track every week (first one is scheduled to be released at march 20th).
An unrelated question if i may, i've noticed there are facebook groups dedicated to spotify "follow for follow" and playlist adds for playlist adds,
but in such a way that looks super sketchy.... any thoughts on that?
Cheers
Yea seen this too, I personly wouldnt touch stuff like that. I dont think it'll get you extra streams anyways
that leads to fake streams bot traffic and bad data. dont do it
Filipe Chagas also do u make lofi beats?
IGNORE
@@solluntary The stuff i will be releasing are lofi hip hop beats yeah, under the name Carrot Beat Cake,
you?
I've been using Russ' strategy of dropping a song every week until you blow up, you slowly start to see the growth, I know it sounds insane but the quality and consistency is great . I've only been making music for a year and it's improved my overall song quality, any tips?
Wethu advice : Keep going, it’s only been a year for you! 💪🏾
If you have released all your singles, is it then possible to compile them all into one album when you did that?
Yes and the streams will get carried across
@@Burstimo thank you!
oh i need to sneeze. You are right maddy their are people that will comment they need to sneeze.( sorry couldn.t help myself)
Uh oh, I asked for this
The band that released 8 songs and then an EP, did they count the 8 songs as the EP? Or did they release additional songs as the EP?
8th track was within the EP
I will definitely do this going forward. I’ve only ever put out long beat tapes with a bunch of beats. I’m totally going to take down my first two tapes that weren’t amazing but had some good tracks and just re-release the good ones as singles. Anybody know a good album artwork artist?? 😂
Nice one, sounds like a good plan
Hi, I've watched most of your videos and I understand how to release a single thru SPOTIFY for artists. Thank u for d knowledge... There's a problem i need help with. I've already released a single b4 seeing your videos. So my single has not been picked up by d SPOTIFY algorithm and i was under 1k stream for a while b4 i started using individual playlists to push my streams which is almost 10k right now. The problem is that SPOTIFY algorithm still hasn't picked up my song. So what can i do to make SPOTIFY algorithm put my song on its playlists even thou I'm using other ppl's playlists to grow my stream. Pls help
Keep promoting it. Check your dashboard and pay attention to your lifetime listener/save ratio for that track. You will need that to be at least 3%, but the higher the better. If that number looks good, check the number of playlists your track is in. If it's under 100, that may be the problem. Spotify claims they use the songs around the track in playlists to determine the right audience for Discover Weekly. If your track is not in enough playlists, Spotify will say there isn't enough data. It doesn't matter what playlist it is. You can make some yourself and pin them to your profile. We have been engaging with fans though DMs and asking them to create playlists. We also are running a fan-of-the-month contest with a shared and tagged playlist as the entry. Our number of playlists is slowly climbing. We are also promoting the track with Facebook Ad manager on Instagram.
Once you have all of those things, "hotness" may be a factor. Run some Instagram ads to optimize for a low CPC (even if it includes places like India) and push for streams for a week or so. $.05 a click should get you quite a lot for $5 or $10 a day. Then there is this magic moment when you have the right number of saves, followers, streams, and playlists to get into Discover Weekly. No one knows what that is, but people have posted on Reddit that they got into Discover Weekly with 8,000 streams so it's not the sheer number of streams alone. If none of this works, you can take it down and re-release it, but you should give this approach a try first because it will build up your Spotify and Instagram followers anyway which will help if you do decide to re-release it.
New releases will go into Release Radar for all of your Spotify followers which counts as playlists, so 200 Spotify followers means your next release will automatically be in 200 playlists on day one. A poorly promoted first release misses out on this Release Radar bump. We had the same problem and will probably re-release the second track after we get our Spotify followers up, but we think the first track is close.