Server-Side Google Tag Manager: Full Control Over Your Data

Server-Side Tracking and Implementations in SGTM | Interview with Alina E. Popa and Andrei Babus
In this video, we discuss server-side tracking, its implementation through SGTM, and the key differences compared to client-side tracking. The topics covered include how server-side tracking can improve data collection and optimize digital marketing campaigns, offering practical insights and concrete examples from real implementations. We also explore the impact of iOS updates and modern tracking solutions, such as the conversion API, to maximize campaign performance and improve data security. 🔐
⏳ Timestamps
0:04 - 1:10: Introduction and topic overview: server-side tracking.
1:10 - 1:39: Andrei Babus introduces himself and discusses his expertise in server-side tracking.
1:39 - 3:04: Andrei's career journey in digital marketing and his first experiences in tracking.
4:05 - 5:25: The impact of iOS 14.5 on tracking and discovering solutions like the conversion API.
5:26 - 6:09: Challenges of implementing server-side tracking initially and lessons learned.
6:43 - 7:22: Alina E. Popa on freelancing and taking the "leap of faith" into freelancing.
7:56 - 9:40: Differences between client-side and server-side tracking.
10:37 - 11:42: How Google Tag Manager Server-Side works and the role of a "client" in tracking.
12:48 - 14:51: Detailed explanations about first-party cookies and issues with ad-blockers.
16:03 - 17:24: Advantages of server-side tracking: more data and more measurable conversions.
19:12 - 20:16: Security in server-side tracking and control over data sent.
23:32 - 25:38: The importance of properly implementing Google Consent Mode in the context of server-side tracking.
27:45 - 29:00: Challenges in implementing server-side tracking and the need to maintain client-side tracking as well.
31:24 - 33:06: Examples of clients who benefited from server-side tracking and improved measurable data.
45:16 - 46:46: Costs of implementing server-side tracking and available solutions.
55:48 - 58:37: Recommended resources: TeamSimmer courses by Simo Ahava and Stape.io blog.
58:47 - 59:48: Importance of understanding server-side tracking concepts and philosophy.
🔹 Recommended Resources:
TeamSimmer’s Server-Side Tagging Courses by Simo Ahava: www.teamsimmer...
Stape.io Blog for server-side tracking guides and solutions: stape.io/blog
Julius Fedorovicius, Intermediate-Advanced Google Tag Manager Course: learn.analytic...
Data Driven U Courses:
datadrivenu.com/
If you enjoyed this video and found the information shared relevant, don't forget to give it a like 👍, leave a comment 📝 or questions, and of course, subscribe to my channel for more useful insights and practical tips.
Follow & Contact us⬇️:
/ alina3popa
/ alina3popa
/ alina-elvira-popa
alinapopa.ro/
📧 email: [e-mail]
Andrei:
tanu.agency/gtmro
tanu.agency/bo...
/ andrei-babus
📧 email: [e-mail]
#serversidetracking #SGTM #googletagmanager #clientsidetracking #digitalmarketing #TrackingImplementations #ConversionAPI #dataanalytics #marketingoptimization #privacycompliance #ios14 #AdTracking #datasecurity #TrackingSolutions #performancemarketing #onlinetracking #analytics #CAPI #googleads #digitalmarketing #marketingromania #alinaepopa

[@alinaepopa]

⏳ Timestamps
0:04 - 1:10: Introduction and topic overview: server-side tracking.
1:10 - 1:39: Andrei Babus introduces himself and discusses his expertise in server-side tracking.
1:39 - 3:04: Andrei's career journey in digital marketing and his first experiences in tracking.
4:05 - 5:25: The impact of iOS 14.5 on tracking and discovering solutions like the conversion API.
5:26 - 6:09: Challenges of implementing server-side tracking initially and lessons learned.
6:43 - 7:22: Alina E. Popa on freelancing and taking the "leap of faith" into freelancing.
7:56 - 9:40: Differences between client-side and server-side tracking.
10:37 - 11:42: How Google Tag Manager Server-Side works and the role of a "client" in tracking.
12:48 - 14:51: Detailed explanations about first-party cookies and issues with ad-blockers.
16:03 - 17:24: Advantages of server-side tracking: more data and more measurable conversions.
19:12 - 20:16: Security in server-side tracking and control over data sent.
23:32 - 25:38: The importance of properly implementing Google Consent Mode in the context of server-side tracking.
27:45 - 29:00: Challenges in implementing server-side tracking and the need to maintain client-side tracking as well.
31:24 - 33:06: Examples of clients who benefited from server-side tracking and improved measurable data.
45:16 - 46:46: Costs of implementing server-side tracking and available solutions.
55:48 - 58:37: Recommended resources: TeamSimmer courses by Simo Ahava and Stape.io blog.
58:47 - 59:48: Importance of understanding server-side tracking concepts and philosophy.
Follow & Contact us⬇:
/ alina3popa
/ alina3popa
/ alina-elvira-popa
alinapopa.ro/
📧 email: [e-mail]
Andrei:
tanu.agency/
tanu.agency/book-consultation...
📧 email: [e-mail]

[@ionutdobre.s]

Excelent explicat! Felicitări pentru tot ceea ce ați realizat și pentru sprijinul valoros pe care îl oferiți comunității de marketing din România!🚀

[@alinaepopa]

Mulțumim pentru susținere, Ionuț. 🙏

[@gsarmadmalik]

When will be English version available?

[@alinaepopa]

@@gsarmadmalik the video already has English subtitles. You just have to enable them. To enable English, click the 'CC' icon, then select 'English' in the settings. On mobile, tap the three dots, go to 'Captions,' and choose 'English.'