Facebook Ads Strategy for 2024 (Complete Beginner's Guide)

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  • Опубліковано 7 вер 2024
  • Download HubSpot's Beginner's Guide to Facebook Marketing [FREE RESOURCE] clickhubspot.c...
    Facebook! It used to be a marketer’s dream, but does that hold up in 2024? Turns out, it does! In this video, we tell you everything you need to know about advertising on Facebook in 2024 - from costs, to formats, campaign management, testing, metrics, and more. Jump in with us!
    🛠 Resources:
    • HubSpot's Official Facebook Advertising Checklist clickhubspot.c...
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    About HubSpot:
    HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
    ⚠ Disclaimer:
    The videos on our UA-cam channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
    #HubSpot

КОМЕНТАРІ • 138

  • @mastersinmarketing
    @mastersinmarketing  Рік тому +10

    Download HubSpot's Official Facebook Advertising Checklist [FREE RESOURCE] clickhubspot.com/u0a

  • @muhammadhadi5127
    @muhammadhadi5127 Рік тому +8

    For me, it's 14 minutes Complete Facebook Ads Course 🎉🎉❤❤❤

  • @LifeOfManpreet
    @LifeOfManpreet Рік тому +8

    Would love to see videos discussing restricted categories like real estate, employment etc and tips & tricks to get best results in these. Great video :)

  • @pherltv
    @pherltv Рік тому +1

    I found this video because I'm planning to put ads in my FB pages. I this is what i need to do this time since i want to reach more viewers of my uploaded videos in my Facebook page.

  • @KimLaMantia
    @KimLaMantia Рік тому +7

    I really appreciate your straight forward, informative approach rather than the loud and flashy that's floating around out there. LOL

  • @jason1932
    @jason1932 Рік тому +5

    This is the best video ever. dude, i can't tell if your reading a script or not. It dosnt seem like it. Regardless you really come across so so knowledgable and have an amazing understanding of the topic and the complexity to demonstrate it in an amazing and fun way.."the duality of man" lmao.. I have an interview and this is the only video i will watch. The editing, sound, production plus ur knowledgable way of presenting it shows you love what you do. Amazing video! :) thank you!!!

  • @CodyWilliams-dh3mf
    @CodyWilliams-dh3mf Рік тому +1

    Our main task is sales. Why can't you only make promotional posts about products?

  • @marcuskwek3832
    @marcuskwek3832 Рік тому +3

    To nit-pick: Facebook Ads are not charged by cost per click (CPC), rather they are charged by cost per 1000 impressions (CPM). Great video regardless though!

    • @ChrisGloede
      @ChrisGloede Рік тому

      No, you can buy your Meta as as CPC or CPM. Both are options.

  • @madkandi
    @madkandi Рік тому +6

    Facebook ads have been pretty bad since mid-May due to their lattice update which has/or hasn't happened yet. Many marketers are hoping this resolves soon.

    • @straders3791
      @straders3791 Рік тому

      hey, I am facing same issue, can you please explain me what is this and how can i correct it to get best result

    • @lisachristine6754
      @lisachristine6754 Рік тому

      Yes the pay is cents now

  • @jameslau5497
    @jameslau5497 Рік тому +1

    This is the best FB ad video I have seen in ages. Cheers my man, I owe u a pint

  • @ElSethelburro
    @ElSethelburro Рік тому +2

    Your video is amazing I'm subscribing. I ran ads for myself and was very happy. I had a mentor who helped me all I had to do is have a little faith in the process.
    Have a wonderful day everyone!!! 😊

  • @Brhyte
    @Brhyte Рік тому +3

    Thanks, watching from Ghana, West Africa. The exact video I needed ryt now

  • @BlueEyedAmerican
    @BlueEyedAmerican 9 місяців тому

    As someone without a Facebook I see this as an absolute win.

  • @hernanduquelsky3007
    @hernanduquelsky3007 Рік тому +2

    I use language translator, already in the middle of the video it made me want to leave a comment, very valuable minutes to understand where to invest time in learning, I wish that an enlightened can show a class on how to put together a plan to market services, from the communication of the first announcement, through the content of the first email, rate plan etc, no one who trains a service shows these steps importantisimos.

  • @MarinaRaducanu-rv7cd
    @MarinaRaducanu-rv7cd 6 місяців тому

    Un videoclip excelent care oferă informații de mare valoare! Mulțumesc pentru munca depusă în cercetarea și prezentarea acestor subiecte importante. Sper să văd mai multe conținuturi de acest gen în viitor!

  • @chimaobichisom4954
    @chimaobichisom4954 Рік тому +3

    Man! You really do know your onion. Thank you so much for this in-depth explanation, it was really worth the time.👏

  • @oluwakemmy4937
    @oluwakemmy4937 5 місяців тому

    My Facebook ad set is actively but as no reach no sale but was working well before

  • @marynaprisnyak4032
    @marynaprisnyak4032 9 місяців тому

    Could someone help me with one question, please? 🙏 Is Facebook Ads taxed in the US (and how much is it in %)? If so, do legal entities need to pay this tax additionally? Or which organizations have the right not to pay this tax? (I'm not from US, but need to start promoting one brand im Miami).

  • @pherltv
    @pherltv Рік тому +2

    I really need to invest in making ads

  • @MadelineWeaver-lb2gq
    @MadelineWeaver-lb2gq Рік тому

    Inspiring! How to exclude people who have already bought a certain product in an online store?

  • @banimoshe
    @banimoshe Рік тому

    What a refreshing personality haha.
    Loved the cadence, this guy rocks!
    Thank you, HubSpot. I've enjoyed almost all of your videos.
    You know what to do here. LOL!

  • @rahatuddin6331
    @rahatuddin6331 Рік тому +3

    Can you please discuss one thing about what should be the budget to start the ad campaign?
    Also sometimes my ad got blocked due to budget things I don't know why. Can you please help me in this regard?

  • @sokolartnau
    @sokolartnau Рік тому +20

    FB ads are priced by CPM - cost per 1 thousand impressions....

    • @alexanderdewilde1666
      @alexanderdewilde1666 Рік тому +2

      Yeah generally but u can change that if I am not mistaken.

    • @Digitalha
      @Digitalha Рік тому +2

      ​​@@alexanderdewilde1666 yes, if your spent is more than a certain amount you can but still you will be charged per thousand impressions.

  • @user-dt1hh4kf8u
    @user-dt1hh4kf8u 10 місяців тому

    Hi, thanks for sharing this awesome insight. However, I ran an FB campaign and i notice FB is not spending ads budget and thereby not delivering any result. What should i do please help?

  • @masterbuilder6375
    @masterbuilder6375 Рік тому +1

    Awesome job…captivating filled with value… great job sir!☺️👏👏👏

    • @mastersinmarketing
      @mastersinmarketing  Рік тому

      Thank you so much 😀Which information did you find most helpful?

  • @GemmaRogers-vt1rq
    @GemmaRogers-vt1rq Рік тому

    After watching your video I fully understand it now but how to choose bloggers for advertising?

  • @evonyyg.7426
    @evonyyg.7426 Рік тому +1

    i wish you weren’t moving so much but overall, this is very informative

  • @AmalgamatedMusic
    @AmalgamatedMusic Рік тому +2

    Thanks for keeping it simple and accurate❤
    Is all love in South Africa🇿🇦

  • @dotdattie
    @dotdattie Рік тому

    is there a metric listed on Meta Ads Manager that says "lead generated"?

    • @LifeOfManpreet
      @LifeOfManpreet Рік тому +1

      Nope. Because a lead means different things to different people

  • @chewyvr3109
    @chewyvr3109 Рік тому

    If I post a reel for more website visits, is the website suppose to be on the reel or do they have to go onto the page and go to the website??????!!!?!

  • @scottbergmannrealtor2627
    @scottbergmannrealtor2627 Рік тому +1

    What camera set up do you have? Looks great!

  • @LukeFox-qi8hq
    @LukeFox-qi8hq Рік тому

    Hi there! SMM is posting? What exactly is included in the work of an SMM manager?

  • @martincolson2942
    @martincolson2942 Рік тому

    Loved this, so much valuable perspectives to grow your knowledge and reasoning! Thanks Hubspot!

  • @aaronharris5431
    @aaronharris5431 Рік тому

    I'm a newbie, want to put out my first Facebook ad, watching videos to learn, thanks for the info!

  • @MightJustQuitWork
    @MightJustQuitWork Рік тому +2

    Get this man raise!

  • @UdemeobongEssien
    @UdemeobongEssien 11 місяців тому

    Presentation is quite refreshing to watch, thank you.

  • @torinancemusic
    @torinancemusic Рік тому

    Still struggling to make Facebook ads. It’s so complicated. Is the ad setting in the app the same as the one online? Cause that one’s easier to use. Do I have to use my Facebook business profile that I created? I don’t want to. My personal Facebook has way more followers and I don’t want 2 Facebook accounts. Is the account purely to make ads that go to Instagram?

  • @nanotify
    @nanotify Рік тому

    Thanks so much for this. U are awesome!!! It is by far one of the clearest, coolest FB ads explanation. Please do more of these FB ads deep dive.

  • @charlescachia4645
    @charlescachia4645 Рік тому +1

    GREAT INFORMATION FROM A GREAT PRESENTER. THANK YOU,

  • @marsbeck
    @marsbeck Рік тому

    Hello, Can we add a new video or image to an ongoing advertising set? Or do we need to create a new campaign with a new set of advertisements and these new videos and images? Thanks

  • @RileyHolt-xf6eh
    @RileyHolt-xf6eh Рік тому

    Hello. Could you clarify something for me? I have different products that need to target different audiences. Can I do this within the same campaign?

  • @Stanbott
    @Stanbott Рік тому

    Are you better off to seowrate your campaigns so 1 fir FB and 1 for Instagram

  • @kavinkacreates
    @kavinkacreates Рік тому +1

    This is gold! Can’t believe it’s free haha

    • @jason1932
      @jason1932 Рік тому +1

      yep my thoughts
      !

    • @pherltv
      @pherltv Рік тому +1

      Yes. Some people secret this. ☺️

  • @designatek
    @designatek Рік тому +2

    Really value your video, thank you

  • @solomonaregbe9994
    @solomonaregbe9994 Рік тому +1

    Thanks for the lesson brother

  • @nabilaalbarwani6038
    @nabilaalbarwani6038 Рік тому +1

    super useful video. thanks a million

  • @OliviaPrice-xe7jo
    @OliviaPrice-xe7jo Рік тому +1

    SMM specialist in 2023 - who is it? Key qualities.

  • @ODCJF
    @ODCJF 10 місяців тому

    Thank you bro!

  • @BKLYNGIRL222
    @BKLYNGIRL222 Рік тому

    Excellent info! Shared. ⭐️⭐️⭐️⭐️⭐️

  • @JustArtsCreations
    @JustArtsCreations Рік тому

    Wow dude this was absolutely perfect. Thank you.

  • @user-nd1hq8uc2n
    @user-nd1hq8uc2n Рік тому +1

    Incredible content, Jamal! I feel so inspired by you to take off on my FB Ads again. However, I've been locked out of advertising by Meta for over a year now. I have no idea what ad violated community rules, never received a warning or an opportunity to correct the alleged violation - I was simply locked out one day. I've tried everything to get it reactivated with no success. As a Realtor/Broker in Atlanta, I am very cautious about how I "advertise" with Fair Housing Laws always in mind.
    Perhaps you can help point me in the right direction in getting "uncanceled" so I can start advertising again?
    Yours in Real Estate,
    RealtorRob
    Berkshire Hathaway Midtown Atlanta

    • @mastersinmarketing
      @mastersinmarketing  Рік тому

      Sorry to hear about your situation. Dealing with platform restrictions can be frustrating. To resolve this, you can: contact customer support, study ad policies, submit an appeal, provide evidence of compliance, seek professional help, engage in community forums, track policy updates, and explore alternative ad platforms while maintaining respectful communication throughout the process. And if nothing worked, it may be time to start a new account. Hope it goes well for you, Realtor Rob!

  • @hebraicfaithtv
    @hebraicfaithtv 8 місяців тому

    Great Information

  • @georgeikenna4583
    @georgeikenna4583 11 місяців тому

    This is what we call golden infoTAINMENT

  • @joshwagnerfilms
    @joshwagnerfilms Рік тому

    Thanks for this! It was quite helpful!

  • @claudbby
    @claudbby 10 місяців тому

    very helpful thank you!

  • @Business_and_Law
    @Business_and_Law Рік тому +1

    Thank you bro great video

  • @npsingh5174
    @npsingh5174 Рік тому

    I am a biggner
    So can you suggest me something or some videos that will help me in fb ads and insta ads

  • @EmiliaMitchell-uy5om
    @EmiliaMitchell-uy5om Рік тому

    Great video! Is it possible to set up well targeted advertising only on Facebook guides?

  • @pherltv
    @pherltv Рік тому

    I will start investing in Ads. ☺️☺️

  • @SharonScott-do2gd
    @SharonScott-do2gd Рік тому

    Brand name on different platforms. One or can be different?

  • @psystormz6308
    @psystormz6308 Рік тому

    What about all the people saying to let the algorithm do the work. They say the creative tells the algo who to target.

  • @RoseKing-ze8of
    @RoseKing-ze8of Рік тому

    Will the cost per click differ in the same niche, but in different cities?

  • @friendzleggingsapparelgifts

    Do you think that it makes a difference in the country you are doing ads from? AKA Canada

    • @LifeOfManpreet
      @LifeOfManpreet Рік тому

      I have run ads for countries - USA and India. Now doing it in Canada since a few months. Don’t think it makes much of a difference. You will just see difference in cost per result but that’s also true from one brand to another. Just my opinion. 😅

  • @EvangelineCairns
    @EvangelineCairns Рік тому

    Why is it necessary to constantly monitor the latest innovations, news, technologies, the latest changes in advertising?

    • @mastersinmarketing
      @mastersinmarketing  Рік тому

      In a rapidly evolving digital landscape, staying stagnant can hinder your business's growth and relevance. Constant monitoring empowers you to make informed decisions, maintain a competitive edge, and adapt to the dynamic nature of advertising and technology.

  • @LachlanQuin
    @LachlanQuin Рік тому

    Is there any Facebook ad analytics app?

  • @pullupina9687
    @pullupina9687 Рік тому

    But what about ppl with low budget, like those who spend $50/week

  • @NightOwlGames
    @NightOwlGames 10 місяців тому

    im been pressurized to Claim a free boiler this ad is really doing my head in! im not interested in boilers! why not advertise Taylor Swifts new album or something? my interest is music ill never purchase a boiler its irrelivant to me.

  • @haykeg.7507
    @haykeg.7507 Рік тому

    Thank you! That was great.

  • @AnnabelChapman
    @AnnabelChapman Рік тому

    Great video! Is it worth ordering paid advertising on social networks? Does she work well on Instagram?

  • @playboyheiks
    @playboyheiks 7 місяців тому

    all done

  • @joelwagner8622
    @joelwagner8622 11 місяців тому

    Fantastic explanation! 👏

  • @LilyLane-rh3gt
    @LilyLane-rh3gt Рік тому

    Hello! What are the free ways to recruit subscribers?

  • @pherltv
    @pherltv Рік тому

    Thank you for sharing.

  • @MaximusPreston
    @MaximusPreston Рік тому

    Hello. Do you think the SMM manager needs to be able to set up targeted advertising?

  • @shadack5
    @shadack5 Рік тому

    This was an excellent video

  • @RonanPerrin
    @RonanPerrin Рік тому

    Hey 👋Do you have a video about your negative cases in promotion work?

  • @umairghouri7122
    @umairghouri7122 Рік тому

    I wanted to I ask, my fb ad account is linked with one business. Now in order to work with another business, can same ad account be linked with other FB page? Thank you

  • @BraydenSmith-fm2uo
    @BraydenSmith-fm2uo Рік тому

    How do you select advertising platforms?

  • @ngotyvibes8416
    @ngotyvibes8416 Рік тому

    How do I fund my ad manager

  • @themajestyjoshua
    @themajestyjoshua Рік тому

    This is so useful

  • @claudiaariasgonzalez6941
    @claudiaariasgonzalez6941 Рік тому

    Awesome

  • @JuhitaGupta
    @JuhitaGupta Рік тому

    Super helpful 😃

  • @UpnDown245
    @UpnDown245 Рік тому

    TipTop SEO 2023

  • @kmatrix1
    @kmatrix1 Рік тому

    Good video and Funny!!

  • @jochallenge203
    @jochallenge203 Рік тому

    thanks

  • @AlyssaPorter-hl9wm
    @AlyssaPorter-hl9wm Рік тому

    What SMM tools are already outdated in 2023?

  • @claudiaariasgonzalez6941
    @claudiaariasgonzalez6941 Рік тому +1

    Interesting

    • @cartoonbikash
      @cartoonbikash Рік тому

      I am Facebook ads expert can i help you?

  • @EmmaMartin-ud9ri
    @EmmaMartin-ud9ri Рік тому

    How to get more likes and comments on posts?

  • @aftabroshan1103
    @aftabroshan1103 Рік тому

    this is not info
    for me

  • @thierry-le-frippon
    @thierry-le-frippon 6 місяців тому +1

    These sponsored ads are just a waste of money !!!!!

  • @ArchibaldBlackhurst
    @ArchibaldBlackhurst Рік тому

    Hi. Thanks for your content! Should I reciprocate a subscription if I have a small brand?

  • @EmeraldBoehm
    @EmeraldBoehm Рік тому

    How to get 10,000 new subscribers in six months?

  • @summerdeanna2592
    @summerdeanna2592 Рік тому

    Facebook meta shrot down

  • @Realtyunplugged
    @Realtyunplugged Рік тому

    ❤❤❤❤

  • @jocelynburrell445
    @jocelynburrell445 Рік тому

    Quran S-112

  • @summerdeanna2592
    @summerdeanna2592 Рік тому

    Facebook meta bad star end rip