15 Psychological Marketing Triggers to MAKE PEOPLE BUY From YOU!
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- Опубліковано 8 тра 2024
- 👉 Start & Scale A Successful Agency ➜ aerh.co/agency-accelerator
👉 Master Digital Marketing ➜ adamerhart.com/academy
In this video I’m going to unpack 15 different psychological sales and marketing triggers and cognitive biases that we, as marketers use on a daily basis to help influence, persuade, and guide people in the direction that we want.
If you have a business and want to get more customers, clients and make more sales. These will help.
If you work for a business and want to help them get more customers, clients, and make more sales, these will help.
And if you’ve ever shopped at a business, then these triggers and cognitive biases are important for you to know so you can arm yourself against unethical and unscrupulous marketers trying to sell you things you just don’t need.
So... let’s get to it.
#marketing #digitalmarketing #marketingstrategy
🚀 PS - Whenever you’re ready, here are the 3 best ways I can help you…
1) The One-Page Marketing Cheatsheet: adamerhart.com/cheatsheet
2) Join Modern Marketing Academy: adamerhart.com/academy
3) Start & Grow Your Own Agency: aerh.co/agency-accelerator
***Let’s Connect:
Website: adamerhart.com
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One of my marketing professors recommended your channel and I must say your content has a ton of value, thanks for your work👍🏽
Hi Cesar, that's great to hear! Tell them I say "Hi" and thanks for sharing my channel :)
Hi
These 15 psychological marketing strategies are worthy of knowing which can improve one's copywriting style greatly. Thanks for providing such valuable information to us.
Looking to take marketing to the next level this year. Your delivery is concise and engaging throughout the whole vid! Will be soaking up all the gems in your vids
Loving the idea of keeping them involved. As a travel agent it really is all about crafting a vacation around their wants, needs and desires.
This is the most valuable sales/pricing video I have seen!
So I'm new to the space of digital marketing, and marketing in general, but the one great thing I have noticed about your content and videos is your subtle call to action that feels very effortless. I got to this video from two other videos and I'm about to enter another video from here and it keeps going, lol. Great job. very educative, and captivating.
So true
Hi
He's teaching you copywriting by copywriting. It's actually geniud
Your videos are the best to learn from. Perfect level of energy and volume.
I have fell in love with this channel! Thank you for the very valuable content. As an entrepreneur I tend to fall into the trap of I want things this "certain" way while not considering how my customers will perceive what is being presented, so definitely thanks for putting me in check! :)
Hi
My biggest takeaway is that you are extremely good at executing the mentioned psychological tricks throughout the video, throughout the video. In a way that glues the viewers attention but also provides good information. Nice work, would be very interested to see the retention rate of this video as well as CTR.
Hi
No words to describe the value I got from this video... just amazing !!!
Your delivery is so captivating that I have found myself watching video after video. I have learnt a lot and what really stood out was the Anchoring and the Confirmation Bias. Really like the videos
Hi Daisy! Thanks so much and I'm so glad you enjoyed it. Thanks for letting me know about anchoring and confirmation bias - yes really interesting eh!
Hi
Oh my my. This is awesome! "The first and the last statement in marketing matters"
My favorite was the recency effect. Great video!
Impressive man.
It's interesting, what you do. Though I have to admit, I think there's a fine line between negative manipulation and acceptable sales/marketing/advertising enticement. And MANY in the industry strike me as dishonest in their methods in that regard.
In your case, I think you seem pretty above-board and are probably helping many people pursue and reach goals in this field. So RESPECT there.
Where I would personally struggle the most is with Minimalism. For as a reader of many of the classic works of literature, I have the unfortunate habit of being unintentionally flowery in my discourses, and writing in general. (I'll spare you the insufferable name-dropping of countless favorite authors. You're welcome)
Nonetheless I find this all very fascinating and will share you with those in my online writing circles.
Great work.
This is the best video you've done yet! It's brilliant!
Hey Howard!! Thanks so much I appreciate that! :)
Thanks you ! Im just starting my first eccommerce store ! I needed to hear this info!!!
Everything you gave is really valuable thanks for this
Man I really loved this.
Thanks you for sharing this.
Much love from Nigeria
this reminds me of my Consumer Behavior course when I got my Marketing Degree... it was all about consumer psychology. till this day it is still one my most favorite and affective courses. it applied to many branches of marketing. not just social media and digital.
CLICK CLICK....BANG !!!
Hi
Fascinating video on psychological triggers! I've been applying some of these principles with boost app social to enhance my marketing efforts. Its AI-driven content creation really taps into these biases effectively.
that app has been fantastic for my socials, especially for creating unique and engaging posts. Love it!
Hi
This is a great video man, lots of valuable information! was able to squeeze 5 pages of notes out of this!
As a marketer I've learnt a lot from this video, stay blessed
Thankyou, I feel that you are saying alot of things that I subconsciously knew about possibly through the pummeling of these ideas.
Thank you for sharing 🥂
Incredible videos , wow , thanks for this ❤
Digging that Mesa Triple Rectifier that you have in the background! Good taste! :) Thanks for the info!
This really helped mate. Thanks ❤
Great advice, I am implementing right away.. Thank You Adam
OH MY GODD THANK YOU SO MUCHH this video is gonna help me a lott thank you soo much ✨
Thank you very much for this lesson. Now I know why my business didn´t grow. I am too different: I love the risk and ordering from unknown shops to discover new products. I love to have a huge variations of products to choose ... I thought the people out there love it too and so I designed my shop, my products. Lessons learned. I have to rework my shop.
I learn information every day. I stumbled across this and this is golden! Thank you so much you have a new subscriber
Thank you. I used the first knowledge straight away.
This channel is a gem 💎.
Love this video, one of the best videos out there on how to bring in more customers. Thank you!
Hi
Dude, you got my like right away by having that guitar (and Mesa) in the background 🤘
Great advice. Would love it if brief examples were shown, or even bullet points printed on a board, since many of us are visual learners. Thanks!
Amazing video - many thanks! 🎉
I'm learning, as a classroom educator and SEL curriculum writer, that marketing is the SEL (Social Emotional Learning) Department of the business world. Thank you for your help. It's fascinating. You're a good teacher.
Hii
finally a new video from you. wohoo, and im super early. love your content
Hey Zul! Yes thanks for your patience it’s been a long week LOL. But wanted to make sure to get this one out!
Been watching your channel for like 2 days now and I'm already addicted......Sooooooooo much AMAZING HELPFUL content!!!!!!! Thank you soooooooo much!
Hi
I watched this video 3 times so far. Thanks for sharing.
Keep up the great work! You're officially my marketing mentor, king!
Hi
Subscribed!!🫶🏻 I'm binged watching your videos now. Sooo helpful! Keep it up!😊😎
God-sent youtuber for meee!
One of the best and complete resources on how to serve better and grow your Business. Thank you so much Adam, because of this video we were able to identify better our core as a company and how we can serve our population.
That's awesome to hear thanks so much for letting me know!!
Takeaway... this course is easy to follow and so insightful
You are really great! Very valuable information.
This is a phenomenal summary that would take months or even years for me to learn on my own doing research. I was familiar with about half of them, but it was great to review those and to learn the other half of new ones. It is SO INTERESTING! One of my favorite resources in this area is the book, "Influence," by Robert Cialdini. I'm sure you're read it. Anyway, I will have to rewatch this video, take notes, and it's a keeper for sure. Thank you, Adam!
Hi
I am studying marketing on my own with the help of 1 formal program so I had pretty much been told about these principles but not spelled out so well or in such a useful way... very good job.
Hey Robbie, awesome to hear thanks for letting me know and glad you're finding the content helpful!
@@Adamerhartvideo Thank you for your efforts buddy! Hope you make us a video on how you monetized your marketing knowledge and skills.
Hi
I enjoyed it a lot and learned a lot many thanks for sharing this valuable knowledge
THE BIGGEST bias for me was when you told as about "the serial position effect" and you told us that you put the most important ones at first and at last, although you did not mention this bias IT GOT ME FOR SURE!!!
first you placed it at second which is the perfect place due to your reasoning why you did not place it at first
secondly actually this is the genius part you made me go through the video up to the last
Hey bro, I'm Brazilian, but I speak English too, this dubbing option in Portuguese was sensational! I just discovered your channel and you already gained 1 more subscriber!
Hi
You are very helpful.
Thank You.
Cool vid bro! Just found your channel and it has some really good info :)
Thankfully i came across your channel!
Wonderful information thank you
i really appreciate the fact that he also considered ethical implications when telling us how to apply these marketing triggers, ethics are a topic that i dont see discussed often enough. great video!
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yes i liked that too because sometimes we don't put enough effort into that as as we are so focused on selling to the customer.
My biggest take away is, there is more knowledge too Market customers to you store than you think. This helped acknowledge all aspects of them
Nice information.
truly appreciate a lot your efforts and transperancy in your teaching
You are great, loved your personality
00:00 Psychological triggers and cognitive biases: a powerful tool for marketers
01:53 Making a positive first impression is important for brand loyalty.
03:46 Create memorable experiences and increase recency & frequency of marketing content.
05:39 Using frequency and consistency in marketing increases likability and trust.
07:34 Offering multiple options with a compromise in the middle increases sales.
09:20 Biases in decision making
11:08 Framing your offer or message can make it more attractive.
12:53 The IKEA effect: People value things more when they participate in their creation.
14:47 Confirmation bias leads people to interpret information in ways that confirm their existing beliefs.
16:39 Overcoming the level of risk by providing guarantees and establishing trust
18:18 Social proof is a powerful motivator for action
19:54 The best way to use cognitive biases and psychological triggers ethically is to build them on a solid marketing foundation
I run a pole dance studio and I’m here today learning your awesome marketing strategies in hopes to gain more clients and brand awareness! Thanks so much for helping me! These tips have me thinking of so many new ideas!
Wow! It really helps me! Thanks a lot!
Great video!!!!
You're damn good. A friend of mine recommended your channel and i really must say, he was right. Thanks for the good work you're doing
Thanks John! Great to have you here.
Thank you so much, Adam! All of your content is a very very very great help! I'm now a fan! ❤️I hope I can interview you on my future channel!
Hey Anne! My pleasure and so glad to hear you're finding the content useful! Keep me posted on your progress!
@@Adamerhartvideo Yes Adam, I will! ❤️ I am so exciting how things will unfold, thanks to your contents that all of us here are learning tons of great knowledge and ideas!
@@anneything1014 That's so nice to hear thanks Anne! Keep up the great work!
Great video Adam!! The one I personally detest is the Ikea Effect. You click on a website and immediately a pop-up box appears on screen. At that point I want to leave. I've come to your website to look at your product or service not to fill in a survey! So I manoeuvre to the X in the top right of screen where I am then asked if I really want to leave. At this point I'm absolutely enraged, click on the X and never ever return to that site so Ikea effect is a massive negative as far as I'm concerned and I will never go down that route. I hate pop-up boxes and I really really hate it when I want to leave but am questioned about it first. I don't like being held to hostage which is what it feels like.
For point #4 how do you suggest we go about automating that process and building a foundation? Are there any tools you suggest to help it?
Very helpful, thankyou
Confirm the person's beliefs, this was my favourite! 😉 Thanks Adam 👍
I like ikea effect, and simplified choose options
Great video! Thanks for the info!
Very interesting stuff, made loads of notes. I’m just thinking about getting into copywriting and content creation and I think knowledge of the psychological side of marketing might separate the good from the great. Any tips on what I can do to go forward please. I’m a complete beginner???
I can't believe this guy gives this info out for free. You a real one Man 🙌🙌
Thanks my friend!
Hi
Thank You. Great content. I learned a lot 😊❤🎉
Excellent information
This is EXTREMELY valuable. Thank you so much!! 👏😊
Love your way of explaining things fast and interesting 💗💗
Thanks balbal!
My favorite technique so far was the one where you said you gave the Client a whole bunch of choices and they were confused but then when you had a few choices, they are more likely to buy.
I am going to try doing this for sure .
Awesome Jennan! Yes the "paradox of choice" is pwoerful.
Thanks for great and educative video. Helps me allot to understend marketing better :D
No words to express the Love, Thanks God for you.
Wow .
Great information for us .
What a man .
Thank you bro .
Really appreciated that.
Hi
Thank you for the great video
Hi Adam, been learning a lot for your contents and even writing them on my notes. thanks a lot for providing free and huge load of value, by the way for this one, by any chance, can you provide like situational examples? kinda having a hard time understanding some of the marketing triggers. But anyhow. really appreciate your contents and consistency. 💯💯💯
You ROCKED, I'm gonna download that one!!
Thanks Kunal!!
I have been most impacted by 'The Ikea" effect, I am a fashion designer and my brand allows my clients to customize an existing design to better suit them. So I will be working on improving that customer experience so that the customer understands the value that service provides therefore encouraging them to be willing to pay the premium price that comes with that service.
Hi
I learned so much from this video... Thank you so much.
Hey Amajor! So glad to hear :) thanks for stopping by and leaving a comment!
Wowww!!
I love it how you used the IKEA effect....and introduced the request to subscribe
Great content....always!
Hey Omokan! Appreciate that thanks so much!!
Cool stuff.. keep it up!
I struggle with keeping myself organized and sticking with a schedule but I'm a very hard worker i invested in my skill of copywriting at 16,
yes, a sixteen-year-old copywriter and I've been writing since I was 13.
I'm also an artist,
can't wait to start my own copywriting agency
Hi
thanks man really learned alot!
That was clever at the end using one of those bias/psychology techniques
:)
Outstanding info. Great tips 👌🏽
Thanks so much Thigpen!
Hello :) Literally everything in this video is a takeaway. Thank you so much! I will definitely watch more on your channel.
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BUT WHOLE WRECKED. DEMOLISHED BUT HOLE. BUT WHOLE WRECKED
Amazing stuff. This information can be incorporated into all types of marketing and sales pitching as well. Ive gone along with the video making a list of every effect and how they can be incorporated into what I do. ty
Awesome thanks Logan!
Its so interesting because as a consumer i have fell for these triggers time and time again. actually i just bought a high priced item from one of my favorite youtubers recently. and ofc i went with the "most popular" option. lol its ok though i have lots of trust in were i put my money now. but consuming in the past... yikes! the amount of money i wasted! i could prob be rich by now haha
It's funny how even when we KNOW they're being used against us we still can't really fight them - that's how powerful they are.
Wow, great video!
I’ve been implementing some of these cognitive biases especially the halo effect, the recency effect and I will implement some I’ve gotten from here. Thank you for the valuable information.🤝✅
What were your results mehn?!
These were all great! Thank you
The anchoring effect. Essentially just named a system I’ve always used but not really known about
Thank you so much