Digital Marketing Strategies For Airbnb & Vacation Rentals
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- Опубліковано 8 вер 2024
- Marketing is one of the most important things you need in order to grow ANY business, and with the internet being the main go-to for so many people, having a digital marketing strategy is extremely important.
Welcome back to another episode! Today I want to talk to you guys about digital marketing strategies for Airbnb and vacation rentals. Since this is such an important part of your business it is extremely important to have a good digital marketing strategy and use the data to complete your strategy.
We talk about the importance of creating a brand to get repeat customers and even talk about how joining Facebook groups can help you market your properties!
Watch the full video and learn the digital marketing strategies that have our Airbnb's booked all year long!
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Man to be honest this is a great topic that I think everyone needs to be more aware of, I feel like people know about it but they aren't making a strategy.
Awesome video! Thank you for all the tips! really useful!
As a long time Airbnb traveler, I've never booked an Airbnb because I saw it on Facebook or Instagram. I have always chosen my Airbnb's directly on the Airbnb website. I also would never feel comfortable booking directly without Airbnb been the middleman.
Airbnb loves your loyalty and I’m going to bet you are over the age of 40. Also it's great to hear about your positive experiences as a long-time Airbnb traveler! While you may personally prefer to book directly through the Airbnb website, it's important to acknowledge that the way people discover and book vacation rentals is evolving.
Overpaying, in the context of vacation rentals, typically refers to situations where people end up paying higher prices for accommodations than they would if they had booked directly through the property owner or used alternative platforms. This can happen when booking through third-party websites or social media platforms that charge additional fees or commissions on top of the property's original price.
However, it's worth noting that an increasing number of people are using social media platforms like Facebook and Instagram to find vacation rentals and plan their trips. Social media allows property owners and managers to showcase their offerings, reach a broader audience, and engage with potential guests directly. I highly recommend hosts (and travels)to maintain active social media profiles to promote their rentals and interact with interested travelers because of the increasing number of people using it to find STRs.
Host all over the world are seeing their occupancy rate and average daily rate drop because of the over saturation of STR so it only smart to market your platform and there is no better place to market then social media.
Ultimately, the choice of booking method depends on your personal preferences and level of comfort. Some travelers appreciate the convenience and peace of mind offered by established platforms like Airbnb, while others may find value in the direct communication and potentially lower costs associated with booking through social media. It's important to weigh the advantages and disadvantages of each approach and make an informed decision based on your individual needs and preferences. Finally, thank you for you input.
How can I retain your service, I just started an airbnb in Jamaica.
This is VERY useful thanks for the FB tip!
Great topic Fernando thank you so much for these tips!
Great video. Thanks for the guidance.
My pleasure!
Great Video, thanks for sharing!
This was great information for our new business, Thank you for sharing. !
Thank you and good luck
Thanks for sharing the awesome tips!! Super helpful!
Awesome video, lots of value given.
Thank you
Thank you for this
My pleasure!
Fantastic advice.
Thank you
Good job, I’m developing an RV resort camp site at River Ranch that I want to start marketing. This was great information.
That’s awesome!! I wish you the very best.
🤟 THANK YOU! really enjoyed this video
Great tips! Question who are some air bnb influencers who would good to connect with to help market my rental?
You’re talking to him 😊
This is awesome. Thanks!
Thank you
Thanks a lot!
Great
Thank you
How do I talk to someone about marketing?
@@LukeS1968 email me at fernando@pmipremiumservices.com
Great content!
Thank you
Loved all of your tips! Thank you so much for making this video and your suggestions!
Thank you!
Can I hire you while my hosting business is located in Cairo,Egypt ?!
Where are you located ? What state ? What city ?
Different state and city have different "visitors" and reasons for visits.
Meaning if someone wants to hire you, you must know the city and state they are in and their target population.
Tourism is not the only reason people travel...
I wish you give more examples on your own area and mention how you attract others to come to your area if they didn't think of it before ...
Also, mention what is a reasonable fee to pay (% or flat monthly fee) if we choose to hire a company instead of doing the work ourselves.
Of course, your information is helpful but not be able to reach new population that is unfamiliar with your area is just causing competition in the same small pool for the few fish that's available
Thank you for the questions, I currently operate in South Florida, Central Florida, Southern California, New Orleans, Bogota, Medellin, and Cartagena and you motion that we "must know the city and state" is not correct. Today, I can easily get reliable data on just about any location that we can use to determine the target population:
For instance, let's take a popular tourist destination like New York City. It attracts millions of diverse visitors (turists/business) every year due to its iconic landmarks, Broadway shows, business hubs, financial districts, diverse food scene, and cultural attractions. New York City markets itself as "The City That Never Sleeps" and emphasizes its vibrant and bustling atmosphere to attract a wide range of people.
On the other hand, a city like Nashville, Tennessee, may attract visitors with its strong music heritage and country music scene. Nashville's tagline "Music City" highlights its rich musical history and the numerous live music venues that cater to various music genres.
If you want to attract visitors to your area who might not have considered it before, you could promote unique and lesser-known attractions, events, or activities. Focusing on the region's hidden gems, local culture, and special experiences can draw attention from potential visitors seeking something off the beaten path.
Regarding hiring a company, the fees can vary widely based on the services provided and the scale of the work. I have seen flats fees and % ranging from 10-25%. It's crucial to discuss the specific needs and objectives of you to determine a reasonable fee structure that aligns with your budget and goals.
Expanding your outreach to reach new populations and demographics is essential to avoid excessive competition within a limited pool of potential customers. Implementing creative marketing strategies, utilizing digital channels, and exploring new markets can help attract fresh audiences to your area and business. Collaboration with local influencers or partnering with other businesses and organizations can also help increase exposure to new demographics.
Ultimately, a well-rounded marketing approach, catering to different interests and preferences, will contribute to a broader reach and more diverse visitors to your area
Remember, the key to success lies in reaching out to new oceans and continuously innovating your marketing strategies to stay ahead of the competition and attract a wider pool of visitors.
@@fernandodreamvacations-rentals I appreciate your very well thought out response. 👍
Clean your camera lense
It's the lighting not the lens.
How to hire you?
Send me an fernando@pmipremiumservices.com
Great video but the shouting makes it hard to listen to
Lower your volume
Camera quality is crap
Positive vibe😊