Your honesty and authenticity is amazing you are too hard on yourself, your channel is so different and refreshing youtube can be a great teaching medium and you use it better than most people you are a natural and easy teacher. Like with a lot of youtube you think you should churn lots of video out but i would say do what you can and remember it doesn't have to be perfect simply good enough - please carry on with the good work thank you
Thanks for that Ron. I think quality over quantity is the way forward up until Christmas (not perfection, just good enough editing as you say but worthwhile content)
This is a brilliant video from free birds which absolutely draws you in, ( apologies for not capturing your name). I’m interested in woodwork as a DIYer but got more out of this 20 min video from a sort of life journey than a lot of kindle books that I have paid for. Very touching that you shared the background about your son and clear you wear your heart on your sleeve. You have an absolute gift in presenting.
Alastair you put into words what most of us are thinking or would like to say but don’t have the courage. Of all the woodwork related content on UA-cam you are the most down to earth and I for one all ways get a smile when I see a new video up. Keep up the fabulous work.
Your videos are fantastic. Raw and as real as they come, you are informative and open with our gratitude. I'll take basic and ad-hoc videos anytime, no need for endless editing and beautifying when any information is golden. Thank you and keep going, please. Hayden
Hi Alistair, your approach and content is a great credit to yourself and its something I've found invaluable and from the comments below I'm 1 of many! I recently left the telecoms industry (after 24 years mainly in sales and commercial roles) to start my woodworking business. I spent 6 weeks prior to starting coming up with a business plan, constantly tuning and re writing, I'm a great believer in "if you have a plan, you have half a chance!" I'm only 3 weeks in and already gets bouts of self doubt, when I do I revert back to my plan and tell myself "hold your nerve son!" So far this so good! You're doing a great job!
You are on the right track I’m sure Jason, starting with a plan! Bouts of self doubt are coming to us all (woodworkers and humans!). Press on!!! Mistakes and hard times will always come, and they can be the best learning experiences (in retrospect!)
I wouldn’t usually comment on UA-cam but this was particularly poignant and clearly deeply personal, which is inspiring and humbling to watch. I followed a few channels on UA-cam, mainly about cars, learnt a lot and was entertained. It occurred to me that those are all things I’m happy to pay creators to keep doing, a small monthly contribution, for quality content is not much to ask on a platform like Patreon. As a consumer you’ve got options; free, high quality, regularly generated content - pick 2 of them.
Crickbongojinky thank you. It’s been a learning curve for me, first discovering platforms like Patreon that I was previously unaware of, then realising that it’s ‘ok’ - more than ok - to ask for subscriptions for content, and that lots of people are more than happy to do this because common sense dictates there is always a cost to producing valuable content. Like subscribing to a magazine, why on earth would you expect it for free? Also I see direct payment from viewers as a prefered way of funding vs sponsorship which risks changing the dynamic and motives of the channel (although I am not saying I am ruling out that avenue!!)
Hi, Alastair your clips are very genuinely honest, simple, informative and clearly educational. I started watching your clips as a woodworker who's a research chemist by first profession; not only that I learn woodworking from your clips, your life experience stories are both touching and, again very educational too.
You are building a future, this is such a unique youtube channel. I recently found you and i showed you to my friends, we cant understad how your videos have only 20,000ish views . keep up the work :) Continuous progression is better than delayed perfection. Perfection is only an idea and your standards are already high.
This is a really encouraging comment, thank you so much. I'm glad you think the channel is unique. I suffer a little from too much output (in various strands of my business) and too little targeted marketing to maximise the return - it's a pattern I'm starting to identify!!
Great to hear more about your background/history. Thanks for sharing. I don't have advice on having a UA-cam channel...personally always wondered how someone can make it worth the investment of time. What I do understand is the struggles of having a small woodworking business. It's a rough road that can be difficult making a living at. How many times have we stared at the ceiling at night wondering if we can survive and make it all work. Somehow 31 years later I'm still here, still putting in long hours, struggling to make a living at it, and yet feeling so lucky to have the opportunity to do something I love. I wish you, your family, and your business continued success!
@@Alastair_Freebird Thanks. We do have to focus on what's important. Money does not equate success. Looking forward to seeing your cnc experience...I've been wanting to make that plunge for some time. I hope it all falls into place...
Alastair, you are giving me an education I can only express as fantastic. I’ve just finished level 1 at college with the express aim of a fitted furniture business. I’ve learned more from your channel than college as it’s targeted at where I want to go. I will certainly sign up for a monthly subscription. A lot of your compatriots seem to use Patreon & have a blend of paid for content as well free YT content. I do have some experience with social media & I believe it’s literally a marathon. Like pushing a snowball up hill until it gets to the top & then gaining traction downhill & momentum. I’m sure your consistency will win through. I also think people like what you have to say, whether you’re in the van or not. Quick update vids in the van will add to your channel in my opinion. It may help you catch ideas off the top of your head too. Thanks for your honesty & story, definitely keep going, keep posting, it will come in time. Thanks again, I’ll stay tuned Ian
It warmed my heart to read this comment Ian, thanks for taking the time to write it! You are going to love the member only content over at www.buymeacoffee.com/freebird - far more now than when I made this video. A detailed build series including lots of workshop footage. Downloadable blueprints based on years of refinement of our processes. Extra podcast content. And most recently an as-it-happens vlog series showing us converting an empty shell warehouse into our new production facility, based on lean manufacturing principles. To whet your appetite here is a direct link to the (unlisted) latest instalment I just uploaded this evening: ua-cam.com/video/YBuXoS1nex0/v-deo.html
Ps you are right about the hill analogy - hard graft leading to a tipping point and momentum - I have heard it applied to growing a business in general and it’s also true of social media and simply not giving up is key!
Hi Alastair, I certainly appreciate the content. I’ve found it fairly unique and thought provoking. You have made me think about systemising certain aspects of my business that I was struggling with. I have started with my hardware options and installation so now I won’t have to waste time working out different options. I have supported you in buying a coffee as I liked the concept and will be continuing to support your efforts going forward, so keep up the great content mate.
Sunday morning here in New Zealand. Had to watch this as soon as I woke up! I just love this man!! Firstly, I put you at the top of the triangle. You are always there to help, your an inspiration and a god send! I can honestly say I have learnt more from you on you tube channel than I have at 2 years at polytech ( and I still have one year of night classes to go). I have bought you coffees and purchased your downloads but as mentioned before I think the Patreon platform is the way to go. I would support you and would not expect any more from you than what you are already doing. I honestly don't know how you do what you do now! Worth a mention to @measuringuppodcast @10minuteworkshop @petermillard @gosfourthhandyman Get Alastair on your show as a guest speaker. Pull on each other's knowledge. I would so love to hear you 3 nut your UA-cam issues out. All the best Alastair, sad to see Graham go but business is business.
I’m thinking seriously about pushing Patreon however holding off until I can look into it more because the buymeacoffee platform is always developing new features and I like their general ethos, and have some concerns with Patreon’s past behaviour. Considering having both; however there could be problems (or more work for me) if and when I start releasing subscriber only content, needing to link to it from both platforms, and also make sure the arrangement is equitable for users across both platforms.
Well Alastair i have been a Carpenter & Site Manager for coming up to 50 yrs in August, we are never too old to learn & still learning every day, new skills & new materials, love the way you show things going right & going wrong, i for one appreciate all your knowledge & experience in your work,. Been self employed & know how tough it can be & what it takes, just wish i knew then what i know now !! Keep up the good work, my pet hate, bad workmanship.
Hi Alastair I am very lucky to have crossed your path (virtually) just when I decided to start a new woodworking business. You answered most of the questions I had. Thank you for your honesty, your transparency and the quality of your work. I follow you everywhere (UA-cam, instagram, buymeacoffee) and I learnt a lot from you. As you are so detail-oriented, if one day you decide to create "manufacturing sheets for beginners" of your products (game table, floating shelves, etc..) I will buy with eyes closed. Please keep sharing
Hi Mustapha thanks for this comment. I have made a lot of manufacturing guidance documents and private videos available here: www.buymeacoffee.com/freebird
A fantastic video. It was good listening to your story, the highs, lows and just in general. I greatly appreciate you sharing your knowledge, I love to learn and get better and I hope you realise how helpful you are to people. I wish you and your family all the very best, thank you.
Another great video. There are probably millions of people in the UK that could benefit from listening to your videos. Packed with "life" education, these insights are pure gold. Thank you for sharing your thoughts and experiences with us all.
It always amazed me how much time goes into making you tube videos, generally without much reward. Unfortunately, we live in a society that gives very little value to individuals that are actively giving their time away and teaching people along the way. The previous post is spot on, you are very honest and open about your work and home life, this in itself is unique but like a lot of growing business, you cannot be afraid to put a decent value on your time. God knows it is hard enough to earn an honest wage but when someone is on the level you are Alistair, your time should be coming at a premium. The likes of Neville Johnson and Mark Wilkinson earn fortunes and to be honest, i don't see any difference in the level of detail between theirs and your work. Don't be afraid to value yourself correctly, the balance of work, life and reward should be tipping in your favour. God bless you and your family, keep up the good work.
Andrew Alderman thanks Andrew. With the impending move to a new workshop I will be changing the emphasis of my channel a little bit - reducing my time commitment again, and focusing more on content for members at www.buymeacoffee.com/Freebird where I will be sharing what I am learning growing a bigger woodworking business. Look out for updates.
I doff my hat to you sir. Running a business and taking care of family business including a kid who requires that but more... Its what's called a real "tough guy" Keep up the good work 💪💪✊✊
A brutally honest and enlightening video Alistair. Hats off to you for not giving up and going back to be a wage slave (no matter how appealing it may have seemed). As others, I find your content inspirational and showing real jobs and the learnings therein invaluable. Your style is always honest and you are a natural and easy teacher. Many in YT are finding that it is at a crossroads ask a platform with the monetising aspect weighed heavily in the favour if YT and not creators. Some like Peter Millard have taken a step back and others like Andy Mac looking to diversify on other platforms. It's really whatever works for you. I subscribe to a number of makers via Patreon and have no issue with supporting makers in this way in return for some extra content now and again (eg Peter Millard's behind the scenes videos). There will be haters, but just using YT is not sustainable given the rewards vs effort as it currently stands. I'd also urge you to look at Steve Ramsay's Weekend Woodworker subscription model, perhaps for Sketchup tutorials. It's isn't perfect but I think lends itself better to this type of content. Finally, don't be a machine. Quality is much better than frequency. I know the algorithm won't agree, but this is why other revenue streams are so important. Hope that helps (even a little). Keep pushing, keep building and above all enjoy the journey.
I completely agree with Darren. The extra content available to Patreon subscribers costs you effort and has value for subscribers. It's only fair that we should pay for that, if only to help cover the costs. As for Sketchup, Sam Rix makes a good point. There are so many tutorials available already that it would be a lot of effort for little reward. However, tips for users that have mastered the basics, and other extras that you mentioned, would have much more value. As for blending, Festool haters might pay to see a TS55 forced into an industrial blender :-) www.willitblend.com/ Keep up the good work Alastair - looking forward to you getting to 50,000 subs if/when you cross-link to other platforms.
It was very touching to hear your background. Your honesty is refreshing and admirable. You’re easy to listen to and your videos sound more like podcasts especially this one. I respect you even more now.
I was unable to stop watching this video because of your sincerity and honesty. So poignant when you spoke of your son, but also very emotional discussing the business in such an open manner. Having begun a small garage business, its content like this that I've been desperate to find to give guidance and pointers to help in the building of a bigger business. The information you give is helping people like me just starting out. Like someone said before me down below, its quality not quantity that works on you tube so one video as opposed to two will work just as well. Thank you for what you are doing. Its definitely helping.
Hi Alistair. I’ve meant to message you for some time but your heartfelt video arrived on a day of some emotion for me too - trying to deal with the pressures of completing a project while also dealing with lack of sleep after a nightmare night of no sleep with my 3-year-old son up all night. The first video to catch my attention was the one you made in the states about how to charge - it really caught my attention as you talk about things in a unique way that no other woodworking You-tuber does. I’ve been a fan of your output ever since. I love what you do and the way you’ve done it- no frills sits fine with me, by the way. You’ve been massively helpful and I’ve adopted more than one of your approaches to both woodworking techniques and business strategy. In short, I’d say I was indebted to your output, happy to support it and that I hugely admire your attitude. Watching your video at lunchtime and thinking about your work ethos helped to motivate me to get through the afternoon and complete my work schedule, despite feeling dog-tired! I have had an emotional 24 hours, not a lot of sleep - and a couple of drinks but, anyway, that’s what I think.
Hi! It’s great to get this sort of personal feedback. Every subscriber is an individual and every one matters!! I’ve often thought that pricing video is a sort of ‘gateway’ video for people who end up subscribing. It’s also very interesting to me that some of my most popular and commented on videos are the simplest format - me talking to camera, no props or editing. Pure communication of information (and sometimes emotion!). It’s very encouraging to think that my video(s) were what you needed to find that motivation to keep going! Simply knowing we are not alone and that others out there understand this type of work and it’s accompanying stresses is significant isn’t it?
Hi Alistair, I’m late to the show I know! Just stumbled across your videos! I have left site carpentry for just over a year, got myself a workshop and have been spending lockdown kitting it out, and doing quite bespoke work...Iv realised your one step above me and your videos are just like gold dust. I have a question one day and your video answers it the next. Iv been doing carpentry for about 17 years and I’m actually known for being quite good at my job. But we all have little insecurities and I appreciate your time mate. Really wish you and your business all the best...
Thank you for your honesty and vulnerability, I enjoyed what you shared about life balance and how to stay true to what you love. It resonates with the way I am experiencing running my business alongside enjoying and caring for my family. Wishing you and your family much abundance and happiness x
I hope things are going well for you as I write this in Nov 2020. Your videos have been a huge help as I begin a somewhat surprising new career, at the age of 57, with my son. So much good and honest advice. I subbed and signed up on BMAC as I felt that I could trust what you were saying. You are clearly a man of integrity and that is a value that I think more of us need to aspire to. God bless you and your family.
Hi Alistair, I missed the first post spot as watched several times. Patreon seems to be the route makes go for subscription support. I really appreciate the content of your videos and think that your USP is the systematic approach you take and that could be the way you monetise by a video on drawers then selling the process document, then over a series people could get the whole manual as it were. It models etc. Your openness to videos is to be commended too. Take care Sam
Sam Rix thanks I find it helpful for viewers to to reflect back to me what my USP is to them. Your suggestion is good, I’ve been thinking similar things. It all takes a bit more planning and structure than I’ve been bringing to it so far - generally I am filming a job or process I’m already doing, it’s fairly spontaneous and I’ve seen that as key to keeping up the quantity of content. But perhaps I could be offering quality over quantity with more planned content perhaps once a week instead of twice.
Excellent video and I agee - “just get it out there”. “Aim for third best” is a phrase I like that follows the same philosophy. Perfection is impossible and second best is only possible after you have learnt the mistakes made after making a start (the law of unforeseen consequences). Cheers Alastair, this is a great channel.
Keep up the good work your videos help many people good advice on ways to build cupboards etc its nice to see someone taking the time to explain how to make things
My wife had a business, doing really well with good money coming in. To cope with demand we employed a few people and after a few years I looked at her business and said your working too hard mainly for the benefit of others. Scale back, take on a comfortable manageable workload for profit. Earnings took a big dip but the benefit turned into a decent living for her with profit. You can be a very busy fool. My son now has a business of his own, my wife manages that based on her own expertise and experiences. The business makes money, no debt. Pressures to expand we have put on a back burner. Expansion brings its own problems most of all staff. We look after the pennies to ensure he has a good standard of living and a profitable business. I’m just a dad, I enjoy your vids as a retired electrical engineer. I do ‘stuff’ for the kids picking up tips from people like you and 10 minute workshop. Your family and business comes first. Two vids a week is too much, people don’t realise how much work goes into this. Good luck and god bless you and your family on your journey. Thank you for everything you’ve done, I admire your work and ethos. 👍🏻👍🏻👍🏻
I can’t speak for everyone but I love to see the installs the mistakes and all. It’s good to see when things don’t go to plan and how you get around things. I follow a few channels about woodworking. the reason i started following them was because of the work they do, but too many get fixated on their channel and it becomes too polished and the content starts to stray away from the material that people started following them for in the first place. You speak honestly and your work is excellent just keep doing what your doing and people will keep watching. Patreon is the way forward I’d subscribe it’s easy and it paid every month. Keep up the good work.
Thanks Paul I’ve had similar feedback before about what people value in the content so I am listening. Also I think it’s time to push Patreon alongside buymeacoffee
Hi Alistair. Thanks for another informative video, first of all you give great tips and advice ,sometimes just the small ones that you.mention are really helpful because it’s in the work environment, I am just a keen DIY,r but learnt a lot watching your videos, I tried and tried to get into sketchup but I watched the first one you did showing how to download it and I am now getting more into because you made it so simple to understand, please keep them coming ,I do realise you have to run a business as well ,but the way you explain is so helpful. Thanks again. Stuart
Hey Mr. I enjoy your videos very much and love how community driven you are. I often have conversations with other cabinet makers about you and your videos. You have helped me very much. I sure will buy you a few coffees soon.
Dear Alistair, you show great openness in all of your videos. I like you have in the past run a business and paid out others without having enough to pay myself, I look back and see that was just plan stupid! One piece of advice I would like to pass on is put yourself First, because without that others around you ie family, friends and worker will have very little. Also be careful of letting people pull you in a direction that will hold no benefit to your gaols, needs and wants. Plan the journey where You want to go and get there. Love the videos.
Thanks for this, your experience is good to hear and I must say it’s a familiar story, the problems of taking on staff. My plans are slowly coming together... and you are right a proper plan is needed to avoid drifting in the wrong direction
Thank you so much for sharing such an honest and vulnerable video! I'm loving all your content at the mo, as you know 😊 Love the variety, the style and your general manner. Whether you produce more or less content I'm happy - it's the quality that matters to me, and your happiness and ability to continue of course! If you aren't able to hit whatever schedule you set yourself it doesn't matter to me. I tend to be late to the watching party anyway 😆
Antonia Lister great to hear from you, I really appreciate your comment and am so encouraged to hear you still feel your pioneering monthly subscription was worth it 😃
Alaister, you've been through so much and keep pushing in and still share your journey. I really appreciate what you share. You and other "sharers" really inspire me to keep learning. I changed career after 18 years as a chef for reasons i wont bore you with lol i honestly watch your stuff, and it makes me work harder. Deep down, Thank you. Your massive efforts are appreciated by many
Chris Moxon thanks Chris your name and face is one of those I have come to recognise in the comments, I appreciate how you have engaged with the channel. Actually please could you go ahead and bore me with your story of why you changed career because in truth I am interested (and others reading might be too!)
I personally think you've made the right decision. I've owned and ran fairly big joinery shops. And only made more money when I scaled things down. I now use a very small very cheap place. And just me and myself. I've full control of everything that's going on. And have a much lower level of stress. You have to be small before your big.
Very open & heart felt video, as ever very honest. I mentioned in one of my earlier comments when you spoke about the option to scale up your business that you could end up being a ‘manager’ of a business. In my opinion that could have happened if you continued with plans at the time, renting larger commercial premises, leasing machinery, taking on additional staff etc. I’m pleased you’ve taken the opposite approach & to therefore keep a tighter control on things & more importantly still being hands on with designing, manufacturing & installing along with everything in between. I’m sure this will be more of a mental & financial benefit to your & your family, which of course is what it is all about. Sounds like you have another choice to make. Either focus more on the woodwork / fitted furniture or dedicate more of your energy on video producing. I know which choice I would make! Look at the foreseeable future & then decided which is going to give you the best income associated with day to day satisfaction. Take another look at things in a few years time.
Yes I stepped back from the brink a little! Never really wanted to become a manager. Staying small is not always easy either though is it. Letting Graeme go has meant more late evening work again!
I always think by sharing your knowledge you potentially get a lot more in return than you put in. Perhaps indirectly and from multiple directions and quite randomly but in essence it's a long term investment in your own wellbeing. On the other hand if you're tightfisted about your knowledge and experience somehow you also become withdrawn from reality and unable to learn and benefit from what the rest of the society are happy to give you. You're quite a philosopher for a woodworker which I think is very helpful in our line of business. I think your business model and your life are based on very firm foundations. You can get lots of strength and wisdom from most heartbreaking experiences.
Thanks for these thoughts. I have definitely already experienced that sharing knowledge etc has brought a lot of good back to me, and not always in obviously connects ways. ‘Give and you shall receive!’.
On another note, I think SketchUp videos are challenging to follow as the users are more involved in it and can work better as a blog for reference, unless it's more about tips for advanced users rather than the basics, ie there's no point doing a video on how to use a screwdriver people just need to try one. Tool reviews are always crowd pleasers or maybe a kind of 'will it blend?' for woodworking could work. Thanks Sam
Sam Rix I didn’t understand the ‘will it blend’ sentence sorry! I think the SketchUp videos work for some people but not for others. I used to do a bit of blogging, it’s not a bad idea to mix up the content beyond just the videos.
Thanks so much for your honesty and story. I would guess that I am like many of your viewers in that I am interested in creating but not doing it for a living. I have spent my career in large corporate settings and I never find myself looking for UA-cam videos on how to succeed in corporate work. I always find myself watching videos of people like you who are building bespoke items. Picking up little tips and tricks. I appreciate your presentation but I also feel that many folks like yourself get caught up in a situation where the video and editing etc take up more time than the revenue they bring in. Don't want you to get discouraged about the effort that has to go into the creation process. Not sure if this is something you would be interested but I would be quite happy to watch a video of a build or install with voiceover providing the detail instead of narrating in realtime which slows down the job. I would also be interested in more of the back office processes that small business go through. Best wishes for the Holiday season.
Jeff Kerr thanks for your thoughts. In my earlier videos I did a voiceover later as you suggested, just taking photos or footage as we worked, but I found that took longer in total! Now I am trying to take footage with explanation as I am doing it and trying to minimise additional editing
Appreciate you sharing your story and knowledge. I’m in a similar position to you having a son with a disability, except I’m just considering starting a new business. Can be very overwhelming when others are dependent upon your earning a consistent income. Taking the leap into business or being subjected to season fluctuations in cash flow is the scary part holding me back. You certainly have the ability to connect with others so it viable for you to continue UA-cam. It will just take time to build your subscriber base, just keep providing relevant content and it will happen for you.
Crypto Junkie thanks for commenting. It has been extremely stressful trying to make a business work and I strongly advise not going into it with too much idealism; if I did it all again I would work for someone else for longer!
Appreciate the advice, that’s something I’m contemplating deeply at the moment. I have one of those jobs that pays well with a pension for life that your never supposed to leave, but I have no passion to do this for the rest of my working life. What resonated with my was being able to have your hobby as a job but when you go into business for yourself there are many more moving parts, sometimes too many. I best give it some more thought before taking the plunge. Cheers
Crypto Junkie nothing ruins a hobby more than having to make it pay! I have met people who managed to keep the same level of passion and pleasure in their work while transitioning into making it a business but on the whole they have an additional source of income / low outgoings / more time to devote to it (no kids etc). My own experience has been a constant juggling act where too often the enjoyment of the work itself gets dropped. Having said that it’s not all bad and there is also a healthy discipline created by the demands of the business which, on a good day, is exciting and energising. What works for you won’t work for someone else. I suppose the best advice is to equip yourself with as much knowledge as you can ahead of time especially regarding the true costs and risks of running it as a business. I recently met someone who is successfully transitioning from being a teacher to a kitchen fitter and eventually a bespoke maker and he really impressed me, he is making it work by having a very pro active teachable attitude and taking every possible opportunity to work alongside more experienced tradesmen even if it means working for free. It’s already paying off and I’m sure he will go far. I could put you in touch if you direct message me (Instagram or find my website email) as I think he would have some good advice.
As a competent diyer, I’ve learnt a lot from you. I’ve always enjoyed woodworking but never had the confidence to take on a project similar to your. But I’ve put in my first order with lawcris, I’ll be driving down from glasgow to start my first wardrobe build soon! Keep up the good work
Great video. I’m not wood working at the moment (apart from building my timber framed workshop in the few dry evenings) but I’ve learned loads from your videos. Will support your channel whatever route you decide is best. May His favour be upon you and your family however you proceed.
Thank you! I appreciate all prayers! God and I have not been on the closest terms lately though I still believe deeply in Him and deep down know He is good but the things that used to make sense don’t anymore in the same way. Where I used to speak openly of matters of faith, I am more likely to keep quiet lately, as it seems to be the attitude with most integrity right now, rather than saying things of which I’m not so certain anymore.
Hello Alistair. I always look forward to your videos as I appreciate the style and content. I am now retired and living off my pension so I am not financially in a position to be able to monetarily support the channel, I do however try to contribute by watching every advert from beginning to end. Thank you for another outstanding video. Best wishes Pete.
@@Alastair_Freebird Hello Alistair My employment history consists of many and various jobs. I started work from school as an apprentice coach builder (1st weeks wage £3 and 10 shillings). Then on to construction work, maintenance welder in a quarry, self employed welding encompassing the usual, gates, railings, fire escapes, circular stairs. (Gave it up after a fire took out the building and equipment). Next maintenance at a steelworks, on to a production line at a factory (redundant) hospital porter, and finished working as a paramedic. I now live on a smallholding where I’m kept busy being a builder, roofer, carpenter, mechanic, gardener, etc. I follow your channel be because you are skilled at your trade you are able to impart your knowledge in a way that is easily understood and I’m constantly trying to improve my skills, and as you are aware finding competent trade people is not cheap or indeed easy. Best wishes Pete
What a varied and interesting career Peter. You must have a lot of stories you could tell. Interestingly you are the third woodworker (or person interested in woodworking) that I’ve had contact with who has also worked as a paramedic!
This is a great video Alistair well done! You come across totally genuine and honest and it's so interesting to hear your story. We do very similar work to you not too far away in Buxton, Derbyshire although we also do lots of bespoke joinery too which I'm not sure you do much of? We try to do as much as we can on social media and as you can see are at the very beginning of a UA-cam channel. Seeing your videos has inspired me to try and do more and follow your example to be honest about the whole process of running a business and particularly in the fitted furniture industry. My background is different to yours in that I did a more traditional apprentichip and worked on my father's business so the woodwork side was a fairly natural thing for me to do but the business side is always a challenge! It seems you have the same issues we have and it's refreshing to see your honesty, it will definitely make everyone feel better! When I finally get the courage to start making and sharing our own video's I'll certainly get your feedback and go with my gut instinct to show the reality of the industry and business...mistakes and all... thanks again 👍 Mark
Hi Mark, it's great to read this message thanks for commenting. Your business name is very familiar so either I have seen ads, vans, or just noticed you on instagram, I'm not sure! I sometimes wonder if my honesty has been the best policy as regards the customer facing side of things (my youtube channel transitioned to being more aimed at woodworkers) but actually I do get customers saying that it built trust seeing the warts and all approach, and how I put things right. Best wishes with all your work and youtubing and I'll be glad to stay in touch, please contact me for advice any time and I may do the same regarding your range of work which I'm sure I could learn from!
@@Alastair_Freebird Thanks for that Alistair, nice to know we're familiar to you! We don't really advertise but try and do as much as we can on social media so you've probably seen us there! Yep will definitely seek your advice on the UA-cam stuff you seem to have just the right tone and if we are to do it we'd follow your example. One of our potential customers has a social media business where she advises companies on their social media marketing and she was giving me a few pointers on the direction we should be going. To her it was all about showing the human side of the business (as the old adage goes people buy from people) and do something instructional if you can, you've ticked both those boxes! From what we see in Instagram etc businesses seem reluctant to show any mistakes or problems they come accross as maybe they see it as a weakness. My belief is customers will appreciate realistic content from a small family business which shows the efforts we all go to to make sure the final job is as good as it can be. We definitely plan to show the mistakes, frustrations and times when we leave something back in the workshop (as everyone does!) Hopefully it will show the human side of the business and that we're not like the big corporates like Sharps etc. Will be happy to help you out if we can with advice on anything work wise you've not come across before and sure you'll do the same! We're not too far away to have a brew at some point too 👍😊 Cheers
Peakcraft great, yeah I’ll be really pleased to keep in touch. The other secret of connecting with viewers is: telling a story. Although I often forget it or I don’t take the time to structure things as well as I could, I find it helpful to think of each video as a story - like a progression through challenges to a finished result - highs and lows along the way. But also I see the whole channel as a story of me growing a business, with all the highs and lows that entails, and I think that is one of the things that has most connected with other woodworkers, some of whom are committed to following that journey, beyond just learning a few techniques off disparate videos.
Hi Peter thanks for commenting. I wanted to try something different to Patreon but I’m staring to realise existing Patreon users would prefer to stick with that platform.
Hey mate, great video! I feel like I know you a little better now. I definitely enjoy your channel and our chats from time to time. I think we all have our own struggles and fears. I was just talking to a client about mine. Which is, I'm always worried about what's next. What's the next job. What am I going to do after I complete the scheduled work that's on the books. I always seem to be scheduled out 6 months or more but it always stressful.
I also enjoy our chats across the pond, and the easy way you got in touch with me, I feel we have things in common!. I think it’s coming to feel that stress when self employed, like you can never rest on your laurels too much, can’t take work for granted.
I came for the hands on videos but this is a fantastic insight into your career and your changing motivations. You could write a book on it! As you are the main star of your videos, I think your story is of tremendous importance and it could really add something to all videos. I think one video per week is plenty. I think your channel is brilliant but here's my feedback. 1. Again, your backstory and the personal element builds a connection with the audience - using it more often will help secure more subscribers. People can easily skip it if they've seen it before. It also breaks up the content and makes the videos a bit lighter and more digestible. 2. I think the "quick & dirty" approach works quite well for you. If you wanted to add a bit of flare, you could create (or get someone to create a short intro and outro for you). Drag and drop the intro near the beggining of the video after you've introduced it. Simple, replicable. 2. A dilemma which I'm sure you've faced, is how to display videos of differing content on the same channel. Perhaps you could loosely categorise the videos into categories/playlists and use contrasting thumbnails for each category. E.g. Maybe some videos are business oriented, some are personal, some are technical. Like the intro, a good thumbnail adds continuity and a bit of flare. If you have some templates it would be easy to replicate too. 3. Keep some videos short. Peronally I love the detailed videos but I think it would help to have some shorter videos too. They're more shareable and would help bring more people to the chanel. 4. Don't be afraid to recycle content. You can reuse old footage and photos to make various pieces of new content. Just record a new voice over and lay it ontop to narrate the video. E.g. "my top 10 builds" "my top 5 tips". 5. Perhaps your patrons could be entitled to view content earlier or download free plans. Perhaps you could affiliate yourself with tool manufactures etc to establish special perks, freebies or giveaways to your patreons. Remember they too are always looking for new videos so consider payed endorsements/sponsorships. Perhaps there could be a rewards scheme for fans that contribute significantly e.g. Stickers, tshirts, meet up days, workshops. ... Please don't reply to this comment, we're all busy and I'm just rambling! Also, what is the furthest you travel for work in the UK?
Just signed up on a monthly subscription on buymeacoffee Alistair. I am just starting out (rather late admittedly), having retrained (aged 54) by doing a City & Guilds in Carpentry & Joinery, with a view to building a carpentry business, specialising in the manufacture and installation of fitted furniture. Having previously spent almost forty years in retail selling is no problem at all for me, and most of the jobs I quote for I tend to get, as I know how to talk to people, from almost any demographic - my shortfall is in practical skills, and confidence in my woodworking abilities - often suffering from crippling self-doubt to the point of not believing I can actually make the things I'm quoting for. I have very little woodworking experience and also have no experience of pricing woodworking, and find it difficult to understand how long something should take to make and then install. This is the part I find most challenging as when I managed retail shops I had 100% confidence in my abilities - I took my work seriously and always tried to to do it better than anyone else - not gloating, it's just in my nature to be rather obsessive, and 'that will do' is not really in my vocabulary - do the best you can or let someone else do it. I am a big fan of yourself, Andy Mac and Peter Millard and support all three of you, which has taught me a lot - I am working my way steadily through all your back catalogues. In terms of monetising your skills online, I'm not necessarily the best informed about these things but I watch most of my content either through UA-cam or Patreon subscriptions - your magazine analogy is bang on, I am happy to pay out a modest regular fee for content that I know will improve my skills and therefore profitability. I find your honesty very refreshing and do feel it is easier to learn from someone you can relate to. I follow the three of you in particular as frankly I trust you all. You come across well, seem reasonably comfortable in front of the camera (although I'm sure it is quite stressful), and I like the perspectives you give - you in particular clearly come from a professional background and take pride in your work, which is shown in the way you design things and approach the running of your business, but also that you have no problem explaining your mistakes - one of the most valuable lessons, which others often gloss over in a lot of online content. In terms of your production values I would say video and sound quality are not the priority (and are certainly not bad) - the important thing is the quality of content - what you can teach. My personal wishlist is topped by someone explaining, in detail, from the very start, how to measure, design and build built-in bookcases, with construction methods, plinths , scribing etc. and the reasoning behind the methodologies, but I do understand this would be a rather epic series, which certainly most UA-camrs would not commit the time to. I should probably finish ranting now but I just wanted to let you know that your efforts are much appreciated and I look forward to whatever should come next - good luck with it all.
Adam Hasan hi Adam. Big thanks for this! Both your monthly support and your feedback are very valuable to me. Also I love hearing stories of people restarting their career later in life! It’s always inspiring.
In case you haven’t already seen it, this video seems to have been an encouragement to a lot of people wrestling with the challenges of starting out in this line of work and trying to make it pay ua-cam.com/video/78-94ZsAyIE/v-deo.html
As it happens I have a lot of footage from a big job where I went into more detail start to finish about the methods including more workshop footage. It will get edited and release one day!
Hi, your video just landed in my (uk) feed, so i'm taking this purely from the context of the video...... advice from everyone ever is just be the best version of yourself! Don't chase the fame, let it come to you. I'm a viewer not a content creator& would say the more UK channels available the better, it's (to my feed anyway) sparse. Crack on with you!
From watching you tubers from America particularly they seem to get a lot of tool company sponsored videos, I would recommend maybe 1 a month as it ruins the channel when they do to much, like watching adverts in a way. I also think if you put it out there that if we really want to know something in particular, make a private video for that person and put a price on it privately and you could use this video for many people if it was a popular request. To maintain your two videos a week, maybe one of them to be on a tool in your workshop, tips and tricks on how best to use it, info about tool that most people wouldn’t know etc. To build the channel always mention to us to like and share the video to others. Do a giveaway every now and then, and again try build the channel to attract tool company sponsors etc
Hi Alastair, thank you for your video, the similarity to my business is incredible! I find pricing and charging very difficult, particularly with some of my old (old) customers but listening to your comments about providing for your family makes me realise I have to get my finger out and look at how I run my business. I think an occasional meet up with like minded people would be a great thing for support, ideas and motivation, maybe this could be in some form of a group linked to your channel? I'm very interested in your CNC, I've had one for four years now and like you say I wish there was someone to have given advice before I bought what I did. I'm only in West Yorkshire and would be happy to share my experiences. Thanks again for your great work!
I definitely like the idea of growing a supportive community! And I think that could involve real meet ups in future, good idea. What is the CNC machine that you have? Yes I’d like to pick your brains on your experience with it!
Hi Alistair. Thanks for the video. Genuinely interesting. When you said you retrained, what route did you take? Be interesting to hear about that experience. I'm not in the industry but have a passion for design and hands on work.
Hi Neil, well... I actually first looked into retraining as a woodworker in my early 20s, before moving out to Romania, but felt like a lot of doors were closed to me. I knew I wanted to learn alongside a woodworker, not just get more academic knowledge. People looking for apprentices wanted someone younger and impressionable and the starting rate was too low for the outgoings I’d already taken on at that stage in life. I did consider a course that was advertised aimed at people wanting to get into the industry but I started to feel it was just a money-making ruse that I might regret (£5k cost). So I gave up on the idea for a while but after I got married and returned to sheffield my wife saw an ad from a local joiner wanting an adult apprentice. I applied and got it and started picking up hands-on skills working alongside him. I had to go self employed and he paid me £60 per day. But it turned out he needed an adult apprentice with a driving license mainly because he’d lost his license from drug driving (I learnt this much later). The arrangement was I had to drive over to his house and drive his van and him to the job but sometimes he had a hang over or couldn’t be bothered to find work and I’d turn up then have no work. It was very insecure and I was supplementing it with a bit of architectural plan drawings work (under the name ‘Quality Drawing Services’) plus working as a sort of caretaker at my church. Eventually people started approaching me direct to do jobs and so began my own little business which was initially called ‘QDS Carpentry’. I felt hugely under qualified and under experienced so I emphasised my design and drawing skills from the architectural training, which helped set me apart from more skilled traditional joiners. I never really wanted to be out on my own so soon and never had any great ambitions to run a business at all, it just sort of happened and then I kept going along that path!! I wouldn’t recommend going about it the way I did, I think it would be much better to work for a large firm for a while, get experience of workshop machinery etc. Problem is it’s a bit of a chicken and egg problem getting into it late when you don’t already have the experience to open the door to gaining more experience!
I'm new to the channel, I find your channel and your approach very helpful and a valuable in both techniques and as a sounding board in my day to day life as a finish carpenter. I think you should pursue Patreon as a source of support. That said I know nothing about the logistics of Patreon other than it's easy for me to send you money. Good luck, I hope you find a path that works
Thanks for commenting. I’m thinking a lot now about pros and cons of pushing Patreon alongside Buymeacoffee (which is even easier to use!! But perhaps not when you’re used to one platform and prefer to stick with that, which I can understand). There could be issues/hassle for me down the line as I try to offer subscriber benefits etc across 2 platforms in an equal way.
MySchizo Buddy my philosophy so far has been to make the content as widely available as possible, both to help/inform as many as possible but also at this stage to grow the audience. I like the idea of getting it all out there but adding paid content/downloads for those who want to go a bit deeper. May change the model in future.
Glad you are cutting overhead, hard as it is. Better by far stay in your existing premises and see how your gaming table starts. I do not see alcove shelving as being scalable beyond small production. Too many scribes. You have tremendous knowledge and attention to detail. The ideal place for some of this is training school (part time) and in an ideal world someone would give you two or three apprentices as part of a programme and pay you to train them and pay their wages. Rolling system. Then some of that material is available for UA-cam. You should do the stetchup stuff as no one else is doing it specifically that I know of. However UA-cam may not be for you. I watch a lot of it and even the best ones get swallowed up by the machine and you can see they make no money and stop enjoying it. Peter Millard seems to have managed with Patreon, but I think he also enjoys it. I watch a lot of Scott Brown the New Zealand guy but was shocked when he said it takes him 3 to 5 hours to produce a 10 minute video. Lastly your subscriber numbers are no where near high enough. I love your stuff, fabulous attention to detail and in depth knowledge but and it's the crunch you need to either get paid for this or enjoy it as a hobby. And if it is a hobby don't ruin it by becoming a very badly paying job. Videos from vans are fine videos from jobs fine. Selling a service is very hard to scale and make money out of. I would not be worried about trade secrets, the vast majority of us cannot scribe like that or buy paint like you do. It's a pity there is not government funding for you to train people. My closing opinion is that you would be a lot better couple of nights a week at a private college get paid for what you know.
Brian O Neill thanks for this I am finding these sorts of thoughts and feedback helpful as I bounce around ideas. A big theme lately is people’s interest in further SketchUp training. I think this are could be the ‘sweet spot’ where I could offer valuable content and get a fair reward online by offering further paid downloads; perhaps also group coaching. Perhaps one day I will take on a formal teaching role however I think I come across much better on UA-cam than dealing with real people in front of me!
Great video , I would say do not edit do not plan content just film it as you’re working the format works great that way you’re not setting aside precious family time to make these videos, I have unsubscribed to many channels because all you get is patron all the time UA-cam is about sharing knowledge because you want to, I would not try to grow your business too big otherwise it becomes about turnover and not profit and your customers get more personal service which is king
Great video Alistair, What did you get from the profit first book, I sort of lost interest half way through as it just seemed to be a different way of organising your cash rather than a system to increase profits
kevobcarpentry I seem to have missed this comment first time round, apologies! I really found profit first helpful because I think the underlying idea is to shift your mindset to allocate profit first rather than take it as the dregs, which often never come. This drives changes across how you do business. It has really helped us get the business on a sounder footing.
Luckily, you don't do it for the money! You do a great job and as for less content, any of your videos is a bonus. You need to do what works for you. Running to an unreasonable schedule (even if it is your own) will run you ragged. Thanks for the video and good luck with all the changes. Cheers, David.
Thanks for the subscription working up my confidence to get in front of the camera to do what you and the other guys I subscribe to do and I hope you enjoy the audio book
Be confident to talk about your own unique and specific thoughts/challenges. I think, for example, that in your books video you could have chosen one and talked more about the content and how it helped you in a specific and personal way. ‘The most personal is the most universal’
The two videos a week thing is too much. There are channels that put some stuff out fairly sparingly, but the quality of those videos are far better than ones where people are stressing about putting two videos out a week. This isn't to say that your videos are bad, but you can tell the difference when people have been able to put that little more time into it. For example Mike Farrington 's videos are brilliant but he's doing like 1 a month because he's also running a business. I think you'd be better off with 1 a week, or even missing a week if its a video that you want to put more time into, just spend an extra week on it rather than stressing yourself out over it. I've learnt alot from your videos and am trying to break into this market a bit too (rather than just hanging doors every day haha) and would love more on sketch up that's had more planning and time put into it as i'm still drawing things out on paper all the time because i cant get my head round sketch up.
Interesting, didn’t know Mike Farringdon had reduced to that level of output. Respect to him. I’m getting a consistent message here that such regular content is far from essential. I’m slowing down a bit this week, not pressuring myself to get one out tomorrow morning as I usually would (catching up on backlog of unreplied comments instead!). I do however have loads of unreleased (and unedited) project footage, so whenever I do find the time there will be no shortage of content to release!
Your honesty and authenticity is amazing you are too hard on yourself, your channel is so different and refreshing youtube can be a great teaching medium and you use it better than most people you are a natural and easy teacher. Like with a lot of youtube you think you should churn lots of video out but i would say do what you can and remember it doesn't have to be perfect simply good enough - please carry on with the good work thank you
Thanks for that Ron. I think quality over quantity is the way forward up until Christmas (not perfection, just good enough editing as you say but worthwhile content)
This is a brilliant video from free birds which absolutely draws you in, ( apologies for not capturing your name). I’m interested in woodwork as a DIYer but got more out of this 20 min video from a sort of life journey than a lot of kindle books that I have paid for. Very touching that you shared the background about your son and clear you wear your heart on your sleeve. You have an absolute gift in presenting.
Thank you George 😃
(My name is Alastair)
Alastair you put into words what most of us are thinking or would like to say but don’t have the courage. Of all the woodwork related content on UA-cam you are the most down to earth and I for one all ways get a smile when I see a new video up. Keep up the fabulous work.
It’s very rewarding to hear this, thank you!
Your videos are fantastic. Raw and as real as they come, you are informative and open with our gratitude. I'll take basic and ad-hoc videos anytime, no need for endless editing and beautifying when any information is golden. Thank you and keep going, please. Hayden
That’s a great encouragement 😃
Hi Alistair, your approach and content is a great credit to yourself and its something I've found invaluable and from the comments below I'm 1 of many! I recently left the telecoms industry (after 24 years mainly in sales and commercial roles) to start my woodworking business. I spent 6 weeks prior to starting coming up with a business plan, constantly tuning and re writing, I'm a great believer in "if you have a plan, you have half a chance!" I'm only 3 weeks in and already gets bouts of self doubt, when I do I revert back to my plan and tell myself "hold your nerve son!" So far this so good! You're doing a great job!
You are on the right track I’m sure Jason, starting with a plan! Bouts of self doubt are coming to us all (woodworkers and humans!). Press on!!! Mistakes and hard times will always come, and they can be the best learning experiences (in retrospect!)
Hi Alastair it’s your honesty which wins your followers and I for one enjoy your content along with many other 👍
Thanks for that
you are doing great..im really learning a lot from you..
God bless and more power
keep doing, what you do best
Thanks for this
I wouldn’t usually comment on UA-cam but this was particularly poignant and clearly deeply personal, which is inspiring and humbling to watch. I followed a few channels on UA-cam, mainly about cars, learnt a lot and was entertained. It occurred to me that those are all things I’m happy to pay creators to keep doing, a small monthly contribution, for quality content is not much to ask on a platform like Patreon. As a consumer you’ve got options; free, high quality, regularly generated content - pick 2 of them.
Crickbongojinky thank you. It’s been a learning curve for me, first discovering platforms like Patreon that I was previously unaware of, then realising that it’s ‘ok’ - more than ok - to ask for subscriptions for content, and that lots of people are more than happy to do this because common sense dictates there is always a cost to producing valuable content. Like subscribing to a magazine, why on earth would you expect it for free? Also I see direct payment from viewers as a prefered way of funding vs sponsorship which risks changing the dynamic and motives of the channel (although I am not saying I am ruling out that avenue!!)
Hi, Alastair your clips are very genuinely honest, simple, informative and clearly educational. I started watching your clips as a woodworker who's a research chemist by first profession; not only that I learn woodworking from your clips, your life experience stories are both touching and, again very educational too.
Ali Azizi thanks for this comment 🙏
You are building a future, this is such a unique youtube channel.
I recently found you and i showed you to my friends, we cant understad how your videos have only 20,000ish views .
keep up the work :)
Continuous progression is better than delayed perfection.
Perfection is only an idea and your standards are already high.
This is a really encouraging comment, thank you so much. I'm glad you think the channel is unique. I suffer a little from too much output (in various strands of my business) and too little targeted marketing to maximise the return - it's a pattern I'm starting to identify!!
Great to hear more about your background/history. Thanks for sharing. I don't have advice on having a UA-cam channel...personally always wondered how someone can make it worth the investment of time.
What I do understand is the struggles of having a small woodworking business. It's a rough road that can be difficult making a living at. How many times have we stared at the ceiling at night wondering if we can survive and make it all work. Somehow 31 years later I'm still here, still putting in long hours, struggling to make a living at it, and yet feeling so lucky to have the opportunity to do something I love.
I wish you, your family, and your business continued success!
Mark Aramaki the fact that you can still say you love the work makes it a success in my eyes! The problem with chasing money is the chase never ends.
@@Alastair_Freebird Thanks. We do have to focus on what's important. Money does not equate success.
Looking forward to seeing your cnc experience...I've been wanting to make that plunge for some time. I hope it all falls into place...
Alastair, you are giving me an education I can only express as fantastic. I’ve just finished level 1 at college with the express aim of a fitted furniture business.
I’ve learned more from your channel than college as it’s targeted at where I want to go. I will certainly sign up for a monthly subscription.
A lot of your compatriots seem to use Patreon & have a blend of paid for content as well free YT content.
I do have some experience with social media & I believe it’s literally a marathon. Like pushing a snowball up hill until it gets to the top & then gaining traction downhill & momentum. I’m sure your consistency will win through.
I also think people like what you have to say, whether you’re in the van or not. Quick update vids in the van will add to your channel in my opinion. It may help you catch ideas off the top of your head too.
Thanks for your honesty & story, definitely keep going, keep posting, it will come in time.
Thanks again, I’ll stay tuned
Ian
It warmed my heart to read this comment Ian, thanks for taking the time to write it! You are going to love the member only content over at www.buymeacoffee.com/freebird - far more now than when I made this video. A detailed build series including lots of workshop footage. Downloadable blueprints based on years of refinement of our processes. Extra podcast content. And most recently an as-it-happens vlog series showing us converting an empty shell warehouse into our new production facility, based on lean manufacturing principles. To whet your appetite here is a direct link to the (unlisted) latest instalment I just uploaded this evening: ua-cam.com/video/YBuXoS1nex0/v-deo.html
Ps you are right about the hill analogy - hard graft leading to a tipping point and momentum - I have heard it applied to growing a business in general and it’s also true of social media and simply not giving up is key!
Alastair Johnson - Freebird thanks Alastair, I look forward to watching it & learning some very valuable lessons from your experience 👍
Hi Alastair, I certainly appreciate the content. I’ve found it fairly unique and thought provoking. You have made me think about systemising certain aspects of my business that I was struggling with. I have started with my hardware options and installation so now I won’t have to waste time working out different options. I have supported you in buying a coffee as I liked the concept and will be continuing to support your efforts going forward, so keep up the great content mate.
Leeroy - Big Rock Timberworks thank you 🙏
All the best wishes for Health and success - very heart felt.
AviH thank you
Sunday morning here in New Zealand. Had to watch this as soon as I woke up!
I just love this man!! Firstly, I put you at the top of the triangle. You are always there to help, your an inspiration and a god send! I can honestly say I have learnt more from you on you tube channel than I have at 2 years at polytech ( and I still have one year of night classes to go).
I have bought you coffees and purchased your downloads but as mentioned before I think the Patreon platform is the way to go.
I would support you and would not expect any more from you than what you are already doing. I honestly don't know how you do what you do now!
Worth a mention to @measuringuppodcast
@10minuteworkshop
@petermillard
@gosfourthhandyman
Get Alastair on your show as a guest speaker. Pull on each other's knowledge. I would so love to hear you 3 nut your UA-cam issues out.
All the best Alastair, sad to see Graham go but business is business.
Thanks a lot Nic 😁
👍🇺🇸
I’m thinking seriously about pushing Patreon however holding off until I can look into it more because the buymeacoffee platform is always developing new features and I like their general ethos, and have some concerns with Patreon’s past behaviour. Considering having both; however there could be problems (or more work for me) if and when I start releasing subscriber only content, needing to link to it from both platforms, and also make sure the arrangement is equitable for users across both platforms.
Well Alastair i have been a Carpenter & Site Manager for coming up to 50 yrs in August, we are never too old to learn & still learning every day, new skills & new materials, love the way you show things going right & going wrong, i for one appreciate all your knowledge & experience in your work,. Been self employed & know how tough it can be & what it takes, just wish i knew then what i know now !! Keep up the good work, my pet hate, bad workmanship.
Hi Alastair
I am very lucky to have crossed your path (virtually) just when I decided to start a new woodworking business.
You answered most of the questions I had.
Thank you for your honesty, your transparency and the quality of your work.
I follow you everywhere (UA-cam, instagram, buymeacoffee) and I learnt a lot from you.
As you are so detail-oriented, if one day you decide to create "manufacturing sheets for beginners" of your products (game table, floating shelves, etc..) I will buy with eyes closed.
Please keep sharing
Hi Mustapha thanks for this comment. I have made a lot of manufacturing guidance documents and private videos available here: www.buymeacoffee.com/freebird
Thanks for sharing .... incredible strength to share this
A fantastic video. It was good listening to your story, the highs, lows and just in general. I greatly appreciate you sharing your knowledge, I love to learn and get better and I hope you realise how helpful you are to people. I wish you and your family all the very best, thank you.
Another great video. There are probably millions of people in the UK that could benefit from listening to your videos. Packed with "life" education, these insights are pure gold. Thank you for sharing your thoughts and experiences with us all.
It always amazed me how much time goes into making you tube videos, generally without much reward.
Unfortunately, we live in a society that gives very little value to individuals that are actively giving their time away and teaching people along the way.
The previous post is spot on, you are very honest and open about your work and home life, this in itself is unique but like a lot of growing business, you cannot be afraid to put a decent value on your time.
God knows it is hard enough to earn an honest wage but when someone is on the level you are Alistair, your time should be coming at a premium.
The likes of Neville Johnson and Mark Wilkinson earn fortunes and to be honest, i don't see any difference in the level of detail between theirs and your work.
Don't be afraid to value yourself correctly, the balance of work, life and reward should be tipping in your favour.
God bless you and your family, keep up the good work.
Andrew Alderman thanks Andrew. With the impending move to a new workshop I will be changing the emphasis of my channel a little bit - reducing my time commitment again, and focusing more on content for members at www.buymeacoffee.com/Freebird where I will be sharing what I am learning growing a bigger woodworking business. Look out for updates.
I doff my hat to you sir. Running a business and taking care of family business including a kid who requires that but more... Its what's called a real "tough guy" Keep up the good work 💪💪✊✊
christian collett thanks 🙏
A brutally honest and enlightening video Alistair. Hats off to you for not giving up and going back to be a wage slave (no matter how appealing it may have seemed). As others, I find your content inspirational and showing real jobs and the learnings therein invaluable. Your style is always honest and you are a natural and easy teacher.
Many in YT are finding that it is at a crossroads ask a platform with the monetising aspect weighed heavily in the favour if YT and not creators. Some like Peter Millard have taken a step back and others like Andy Mac looking to diversify on other platforms. It's really whatever works for you. I subscribe to a number of makers via Patreon and have no issue with supporting makers in this way in return for some extra content now and again (eg Peter Millard's behind the scenes videos). There will be haters, but just using YT is not sustainable given the rewards vs effort as it currently stands. I'd also urge you to look at Steve Ramsay's Weekend Woodworker subscription model, perhaps for Sketchup tutorials. It's isn't perfect but I think lends itself better to this type of content.
Finally, don't be a machine. Quality is much better than frequency. I know the algorithm won't agree, but this is why other revenue streams are so important. Hope that helps (even a little). Keep pushing, keep building and above all enjoy the journey.
I completely agree with Darren. The extra content available to Patreon subscribers costs you effort and has value for subscribers. It's only fair that we should pay for that, if only to help cover the costs. As for Sketchup, Sam Rix makes a good point. There are so many tutorials available already that it would be a lot of effort for little reward. However, tips for users that have mastered the basics, and other extras that you mentioned, would have much more value. As for blending, Festool haters might pay to see a TS55 forced into an industrial blender :-) www.willitblend.com/
Keep up the good work Alastair - looking forward to you getting to 50,000 subs if/when you cross-link to other platforms.
It was very touching to hear your background. Your honesty is refreshing and admirable. You’re easy to listen to and your videos sound more like podcasts especially this one. I respect you even more now.
Thanks 🙏
I was unable to stop watching this video because of your sincerity and honesty. So poignant when you spoke of your son, but also very emotional discussing the business in such an open manner. Having begun a small garage business, its content like this that I've been desperate to find to give guidance and pointers to help in the building of a bigger business. The information you give is helping people like me just starting out. Like someone said before me down below, its quality not quantity that works on you tube so one video as opposed to two will work just as well. Thank you for what you are doing. Its definitely helping.
Steve Hickey hi Steve thanks for your feedback! I’m glad it’s helping.
Hi Alistair. I’ve meant to message you for some time but your heartfelt video arrived on a day of some emotion for me too - trying to deal with the pressures of completing a project while also dealing with lack of sleep after a nightmare night of no sleep with my 3-year-old son up all night.
The first video to catch my attention was the one you made in the states about how to charge - it really caught my attention as you talk about things in a unique way that no other woodworking You-tuber does. I’ve been a fan of your output ever since.
I love what you do and the way you’ve done it- no frills sits fine with me, by the way. You’ve been massively helpful and I’ve adopted more than one of your approaches to both woodworking techniques and business strategy.
In short, I’d say I was indebted to your output, happy to support it and that I hugely admire your attitude. Watching your video at lunchtime and thinking about your work ethos helped to motivate me to get through the afternoon and complete my work schedule, despite feeling dog-tired!
I have had an emotional 24 hours, not a lot of sleep - and a couple of drinks but, anyway, that’s what I think.
Hi! It’s great to get this sort of personal feedback. Every subscriber is an individual and every one matters!! I’ve often thought that pricing video is a sort of ‘gateway’ video for people who end up subscribing. It’s also very interesting to me that some of my most popular and commented on videos are the simplest format - me talking to camera, no props or editing. Pure communication of information (and sometimes emotion!). It’s very encouraging to think that my video(s) were what you needed to find that motivation to keep going! Simply knowing we are not alone and that others out there understand this type of work and it’s accompanying stresses is significant isn’t it?
Hi Alistair, I’m late to the show I know! Just stumbled across your videos! I have left site carpentry for just over a year, got myself a workshop and have been spending lockdown kitting it out, and doing quite bespoke work...Iv realised your one step above me and your videos are just like gold dust. I have a question one day and your video answers it the next. Iv been doing carpentry for about 17 years and I’m actually known for being quite good at my job. But we all have little insecurities and I appreciate your time mate. Really wish you and your business all the best...
Thanks Chris!
Thank you for your honesty and vulnerability, I enjoyed what you shared about life balance and how to stay true to what you love. It resonates with the way I am experiencing running my business alongside enjoying and caring for my family. Wishing you and your family much abundance and happiness x
Kanan Tek I’m glad it resonates with you and I appreciate you taking the time to comment, thank you
I hope things are going well for you as I write this in Nov 2020. Your videos have been a huge help as I begin a somewhat surprising new career, at the age of 57, with my son. So much good and honest advice. I subbed and signed up on BMAC as I felt that I could trust what you were saying. You are clearly a man of integrity and that is a value that I think more of us need to aspire to. God bless you and your family.
When you do work to the quality that YOU DO then youtube is a great place to show it off and quite rightly so
What a great, down to earth video. Love your work! Remember get knocked down 7 times but get up 8
Hi Alistair, I missed the first post spot as watched several times. Patreon seems to be the route makes go for subscription support. I really appreciate the content of your videos and think that your USP is the systematic approach you take and that could be the way you monetise by a video on drawers then selling the process document, then over a series people could get the whole manual as it were. It models etc. Your openness to videos is to be commended too. Take care Sam
Sam Rix thanks I find it helpful for viewers to to reflect back to me what my USP is to them. Your suggestion is good, I’ve been thinking similar things. It all takes a bit more planning and structure than I’ve been bringing to it so far - generally I am filming a job or process I’m already doing, it’s fairly spontaneous and I’ve seen that as key to keeping up the quantity of content. But perhaps I could be offering quality over quantity with more planned content perhaps once a week instead of twice.
Excellent video and I agee - “just get it out there”. “Aim for third best” is a phrase I like that follows the same philosophy. Perfection is impossible and second best is only possible after you have learnt the mistakes made after making a start (the law of unforeseen consequences). Cheers Alastair, this is a great channel.
Thanks Philip that was a very timely reminder and encouragement for me as I am planning some adjustments to my online output
Keep up the good work your videos help many people good advice on ways to build cupboards etc its nice to see someone taking the time to explain how to make things
Thank you I appreciate this comment 🙏
My wife had a business, doing really well with good money coming in. To cope with demand we employed a few people and after a few years I looked at her business and said your working too hard mainly for the benefit of others. Scale back, take on a comfortable manageable workload for profit. Earnings took a big dip but the benefit turned into a decent living for her with profit. You can be a very busy fool. My son now has a business of his own, my wife manages that based on her own expertise and experiences. The business makes money, no debt. Pressures to expand we have put on a back burner. Expansion brings its own problems most of all staff. We look after the pennies to ensure he has a good standard of living and a profitable business.
I’m just a dad, I enjoy your vids as a retired electrical engineer. I do ‘stuff’ for the kids picking up tips from people like you and 10 minute workshop. Your family and business comes first. Two vids a week is too much, people don’t realise how much work goes into this. Good luck and god bless you and your family on your journey. Thank you for everything you’ve done, I admire your work and ethos. 👍🏻👍🏻👍🏻
I really appreciate this comment and insights from your experience Mike, thanks
I can’t speak for everyone but I love to see the installs the mistakes and all. It’s good to see when things don’t go to plan and how you get around things. I follow a few channels about woodworking. the reason i started following them was because of the work they do, but too many get fixated on their channel and it becomes too polished and the content starts to stray away from the material that people started following them for in the first place.
You speak honestly and your work is excellent just keep doing what your doing and people will keep watching. Patreon is the way forward I’d subscribe it’s easy and it paid every month. Keep up the good work.
Thanks Paul I’ve had similar feedback before about what people value in the content so I am listening. Also I think it’s time to push Patreon alongside buymeacoffee
Hi Alistair.
Thanks for another informative video, first of all you give great tips and advice ,sometimes just the small ones that you.mention are really helpful because it’s in the work environment, I am just a keen DIY,r but learnt a lot watching your videos, I tried and tried to get into sketchup but I watched the first one you did showing how to download it and I am now getting more into because you made it so simple to understand, please keep them coming ,I do realise you have to run a business as well ,but the way you explain is so helpful.
Thanks again.
Stuart
It’s great to hear that Stuart thank you
Amazing man, EXCELLENT videos.., and gives time to help others! The 7 people who have gave thumbs down .. WTF!
Thanks so much
Thank you for the advise and support
Great video Alastair, im a chipie starting to get into Joinery, your videos are very helpful, happy and prosperous 2022🤟
Thanks for watching and commenting!
Hey Mr. I enjoy your videos very much and love how community driven you are. I often have conversations with other cabinet makers about you and your videos. You have helped me very much. I sure will buy you a few coffees soon.
Hey thanks Ross! I appreciate that 😃
Dear Alistair, you show great openness in all of your videos. I like you have in the past run a business and paid out others without having enough to pay myself, I look back and see that was just plan stupid! One piece of advice I would like to pass on is put yourself First, because without that others around you ie family, friends and worker will have very little. Also be careful of letting people pull you in a direction that will hold no benefit to your gaols, needs and wants. Plan the journey where You want to go and get there. Love the videos.
Thanks for this, your experience is good to hear and I must say it’s a familiar story, the problems of taking on staff. My plans are slowly coming together... and you are right a proper plan is needed to avoid drifting in the wrong direction
Thank you so much for sharing such an honest and vulnerable video! I'm loving all your content at the mo, as you know 😊 Love the variety, the style and your general manner. Whether you produce more or less content I'm happy - it's the quality that matters to me, and your happiness and ability to continue of course! If you aren't able to hit whatever schedule you set yourself it doesn't matter to me. I tend to be late to the watching party anyway 😆
Antonia Lister great to hear from you, I really appreciate your comment and am so encouraged to hear you still feel your pioneering monthly subscription was worth it 😃
Alaister, you've been through so much and keep pushing in and still share your journey. I really appreciate what you share. You and other "sharers" really inspire me to keep learning. I changed career after 18 years as a chef for reasons i wont bore you with lol i honestly watch your stuff, and it makes me work harder. Deep down, Thank you. Your massive efforts are appreciated by many
Chris Moxon thanks Chris your name and face is one of those I have come to recognise in the comments, I appreciate how you have engaged with the channel. Actually please could you go ahead and bore me with your story of why you changed career because in truth I am interested (and others reading might be too!)
I personally think you've made the right decision. I've owned and ran fairly big joinery shops. And only made more money when I scaled things down. I now use a very small very cheap place. And just me and myself. I've full control of everything that's going on. And have a much lower level of stress. You have to be small before your big.
Yeah. It’s so easy to kid ourselves and chase growth before we’ve really reaped rewards at the current stage, becomes an endless chase
Very open & heart felt video, as ever very honest. I mentioned in one of my earlier comments when you spoke about the option to scale up your business that you could end up being a ‘manager’ of a business. In my opinion that could have happened if you continued with plans at the time, renting larger commercial premises, leasing machinery, taking on additional staff etc. I’m pleased you’ve taken the opposite approach & to therefore keep a tighter control on things & more importantly still being hands on with designing, manufacturing & installing along with everything in between. I’m sure this will be more of a mental & financial benefit to your & your family, which of course is what it is all about.
Sounds like you have another choice to make. Either focus more on the woodwork / fitted furniture or dedicate more of your energy on video producing. I know which choice I would make! Look at the foreseeable future & then decided which is going to give you the best income associated with day to day satisfaction. Take another look at things in a few years time.
Yes I stepped back from the brink a little! Never really wanted to become a manager. Staying small is not always easy either though is it. Letting Graeme go has meant more late evening work again!
I always think by sharing your knowledge you potentially get a lot more in return than you put in. Perhaps indirectly and from multiple directions and quite randomly but in essence it's a long term investment in your own wellbeing.
On the other hand if you're tightfisted about your knowledge and experience somehow you also become withdrawn from reality and unable to learn and benefit from what the rest of the society are happy to give you.
You're quite a philosopher for a woodworker which I think is very helpful in our line of business.
I think your business model and your life are based on very firm foundations. You can get lots of strength and wisdom from most heartbreaking experiences.
Thanks for these thoughts. I have definitely already experienced that sharing knowledge etc has brought a lot of good back to me, and not always in obviously connects ways. ‘Give and you shall receive!’.
On another note, I think SketchUp videos are challenging to follow as the users are more involved in it and can work better as a blog for reference, unless it's more about tips for advanced users rather than the basics, ie there's no point doing a video on how to use a screwdriver people just need to try one. Tool reviews are always crowd pleasers or maybe a kind of 'will it blend?' for woodworking could work. Thanks Sam
Sam Rix I didn’t understand the ‘will it blend’ sentence sorry! I think the SketchUp videos work for some people but not for others. I used to do a bit of blogging, it’s not a bad idea to mix up the content beyond just the videos.
@@Alastair_Freebird have a search on UA-cam for all our blend, it was a company that made a load of viral videos blending things.
Bravo and thank you for sharing this. Really spoke to me.
therealratchetcat I love hearing that thank you 👍
Thanks so much for your honesty and story. I would guess that I am like many of your viewers in that I am interested in creating but not doing it for a living. I have spent my career in large corporate settings and I never find myself looking for UA-cam videos on how to succeed in corporate work.
I always find myself watching videos of people like you who are building bespoke items. Picking up little tips and tricks. I appreciate your presentation but I also feel that many folks like yourself get caught up in a situation where the video and editing etc take up more time than the revenue they bring in. Don't want you to get discouraged about the effort that has to go into the creation process.
Not sure if this is something you would be interested but I would be quite happy to watch a video of a build or install with voiceover providing the detail instead of narrating in realtime which slows down the job. I would also be interested in more of the back office processes that small business go through.
Best wishes for the Holiday season.
Jeff Kerr thanks for your thoughts. In my earlier videos I did a voiceover later as you suggested, just taking photos or footage as we worked, but I found that took longer in total! Now I am trying to take footage with explanation as I am doing it and trying to minimise additional editing
Appreciate you sharing your story and knowledge. I’m in a similar position to you having a son with a disability, except I’m just considering starting a new business. Can be very overwhelming when others are dependent upon your earning a consistent income. Taking the leap into business or being subjected to season fluctuations in cash flow is the scary part holding me back.
You certainly have the ability to connect with others so it viable for you to continue UA-cam. It will just take time to build your subscriber base, just keep providing relevant content and it will happen for you.
Crypto Junkie thanks for commenting. It has been extremely stressful trying to make a business work and I strongly advise not going into it with too much idealism; if I did it all again I would work for someone else for longer!
Appreciate the advice, that’s something I’m contemplating deeply at the moment. I have one of those jobs that pays well with a pension for life that your never supposed to leave, but I have no passion to do this for the rest of my working life. What resonated with my was being able to have your hobby as a job but when you go into business for yourself there are many more moving parts, sometimes too many. I best give it some more thought before taking the plunge. Cheers
Crypto Junkie nothing ruins a hobby more than having to make it pay! I have met people who managed to keep the same level of passion and pleasure in their work while transitioning into making it a business but on the whole they have an additional source of income / low outgoings / more time to devote to it (no kids etc). My own experience has been a constant juggling act where too often the enjoyment of the work itself gets dropped. Having said that it’s not all bad and there is also a healthy discipline created by the demands of the business which, on a good day, is exciting and energising. What works for you won’t work for someone else. I suppose the best advice is to equip yourself with as much knowledge as you can ahead of time especially regarding the true costs and risks of running it as a business. I recently met someone who is successfully transitioning from being a teacher to a kitchen fitter and eventually a bespoke maker and he really impressed me, he is making it work by having a very pro active teachable attitude and taking every possible opportunity to work alongside more experienced tradesmen even if it means working for free. It’s already paying off and I’m sure he will go far. I could put you in touch if you direct message me (Instagram or find my website email) as I think he would have some good advice.
Crypto Junkie What’s the latest on your business plans?
As a competent diyer, I’ve learnt a lot from you. I’ve always enjoyed woodworking but never had the confidence to take on a project similar to your. But I’ve put in my first order with lawcris, I’ll be driving down from glasgow to start my first wardrobe build soon! Keep up the good work
Oh, sounds great! Driving down from Glasgow to where?
I love Glasgow, lived in the west end area for a couple of years.
To lawcris in Leeds. I’m not far from there beautiful part of Glasgow
Amazing to hear your story, thanks for sharing!
Great video. I’m not wood working at the moment (apart from building my timber framed workshop in the few dry evenings) but I’ve learned loads from your videos. Will support your channel whatever route you decide is best. May His favour be upon you and your family however you proceed.
Thank you! I appreciate all prayers! God and I have not been on the closest terms lately though I still believe deeply in Him and deep down know He is good but the things that used to make sense don’t anymore in the same way. Where I used to speak openly of matters of faith, I am more likely to keep quiet lately, as it seems to be the attitude with most integrity right now, rather than saying things of which I’m not so certain anymore.
Just come across your channel, very candid, great info and generous of you to share.
Hello Alistair. I always look forward to your videos as I appreciate the style and content. I am now retired and living off my pension so I am not financially in a position to be able to monetarily support the channel, I do however try to contribute by watching every advert from beginning to end.
Thank you for another outstanding video.
Best wishes
Pete.
Hi Pete that’s nice I appreciate that gesture of enduring the ads (!) as it all helps! What was your work before you retired?
@@Alastair_Freebird
Hello Alistair
My employment history consists of many and various jobs. I started work from school as an apprentice coach builder (1st weeks wage £3 and 10 shillings). Then on to construction work, maintenance welder in a quarry, self employed welding encompassing the usual, gates, railings, fire escapes, circular stairs. (Gave it up after a fire took out the building and equipment). Next maintenance at a steelworks, on to a production line at a factory (redundant) hospital porter, and finished working as a paramedic. I now live on a smallholding where I’m kept busy being a builder, roofer, carpenter, mechanic, gardener, etc. I follow your channel be because you are skilled at your trade you are able to impart your knowledge in a way that is easily understood and I’m constantly trying to improve my skills, and as you are aware finding competent trade people is not cheap or indeed easy.
Best wishes
Pete
What a varied and interesting career Peter. You must have a lot of stories you could tell. Interestingly you are the third woodworker (or person interested in woodworking) that I’ve had contact with who has also worked as a paramedic!
This is a great video Alistair well done! You come across totally genuine and honest and it's so interesting to hear your story. We do very similar work to you not too far away in Buxton, Derbyshire although we also do lots of bespoke joinery too which I'm not sure you do much of? We try to do as much as we can on social media and as you can see are at the very beginning of a UA-cam channel. Seeing your videos has inspired me to try and do more and follow your example to be honest about the whole process of running a business and particularly in the fitted furniture industry. My background is different to yours in that I did a more traditional apprentichip and worked on my father's business so the woodwork side was a fairly natural thing for me to do but the business side is always a challenge! It seems you have the same issues we have and it's refreshing to see your honesty, it will definitely make everyone feel better! When I finally get the courage to start making and sharing our own video's I'll certainly get your feedback and go with my gut instinct to show the reality of the industry and business...mistakes and all... thanks again 👍 Mark
Hi Mark, it's great to read this message thanks for commenting. Your business name is very familiar so either I have seen ads, vans, or just noticed you on instagram, I'm not sure! I sometimes wonder if my honesty has been the best policy as regards the customer facing side of things (my youtube channel transitioned to being more aimed at woodworkers) but actually I do get customers saying that it built trust seeing the warts and all approach, and how I put things right. Best wishes with all your work and youtubing and I'll be glad to stay in touch, please contact me for advice any time and I may do the same regarding your range of work which I'm sure I could learn from!
@@Alastair_Freebird Thanks for that Alistair, nice to know we're familiar to you! We don't really advertise but try and do as much as we can on social media so you've probably seen us there! Yep will definitely seek your advice on the UA-cam stuff you seem to have just the right tone and if we are to do it we'd follow your example. One of our potential customers has a social media business where she advises companies on their social media marketing and she was giving me a few pointers on the direction we should be going. To her it was all about showing the human side of the business (as the old adage goes people buy from people) and do something instructional if you can, you've ticked both those boxes! From what we see in Instagram etc businesses seem reluctant to show any mistakes or problems they come accross as maybe they see it as a weakness. My belief is customers will appreciate realistic content from a small family business which shows the efforts we all go to to make sure the final job is as good as it can be. We definitely plan to show the mistakes, frustrations and times when we leave something back in the workshop (as everyone does!) Hopefully it will show the human side of the business and that we're not like the big corporates like Sharps etc. Will be happy to help you out if we can with advice on anything work wise you've not come across before and sure you'll do the same! We're not too far away to have a brew at some point too 👍😊 Cheers
Peakcraft great, yeah I’ll be really pleased to keep in touch. The other secret of connecting with viewers is: telling a story. Although I often forget it or I don’t take the time to structure things as well as I could, I find it helpful to think of each video as a story - like a progression through challenges to a finished result - highs and lows along the way. But also I see the whole channel as a story of me growing a business, with all the highs and lows that entails, and I think that is one of the things that has most connected with other woodworkers, some of whom are committed to following that journey, beyond just learning a few techniques off disparate videos.
Fair play. A nice video. Wearing heart on sleeve. "profit first" looking fwd to reading this & shall think about your questions over the next days...
Tak!
Great vlog just found you watched a few videos keep it going
Really appreciate the openness - heartening!
Have you thought about Patreon? I’d be more than happy to contribute
Best of luck with your. “Next phase”
Hi Peter thanks for commenting. I wanted to try something different to Patreon but I’m staring to realise existing Patreon users would prefer to stick with that platform.
Freebird Interiors if buy-me-a-coffee can do an automatic regular payment- happy to try that?
Hi Peter yes it can actually and they seem to be rapidly developing new features that I will be experimenting with www.buymeacoffee.com/freebird
Hey mate, great video! I feel like I know you a little better now. I definitely enjoy your channel and our chats from time to time. I think we all have our own struggles and fears. I was just talking to a client about mine. Which is, I'm always worried about what's next. What's the next job. What am I going to do after I complete the scheduled work that's on the books. I always seem to be scheduled out 6 months or more but it always stressful.
I also enjoy our chats across the pond, and the easy way you got in touch with me, I feel we have things in common!. I think it’s coming to feel that stress when self employed, like you can never rest on your laurels too much, can’t take work for granted.
I came for the hands on videos but this is a fantastic insight into your career and your changing motivations. You could write a book on it! As you are the main star of your videos, I think your story is of tremendous importance and it could really add something to all videos. I think one video per week is plenty.
I think your channel is brilliant but here's my feedback.
1. Again, your backstory and the personal element builds a connection with the audience - using it more often will help secure more subscribers. People can easily skip it if they've seen it before. It also breaks up the content and makes the videos a bit lighter and more digestible.
2. I think the "quick & dirty" approach works quite well for you. If you wanted to add a bit of flare, you could create (or get someone to create a short intro and outro for you). Drag and drop the intro near the beggining of the video after you've introduced it. Simple, replicable.
2. A dilemma which I'm sure you've faced, is how to display videos of differing content on the same channel. Perhaps you could loosely categorise the videos into categories/playlists and use contrasting thumbnails for each category. E.g. Maybe some videos are business oriented, some are personal, some are technical. Like the intro, a good thumbnail adds continuity and a bit of flare. If you have some templates it would be easy to replicate too.
3. Keep some videos short. Peronally I love the detailed videos but I think it would help to have some shorter videos too. They're more shareable and would help bring more people to the chanel.
4. Don't be afraid to recycle content. You can reuse old footage and photos to make various pieces of new content. Just record a new voice over and lay it ontop to narrate the video. E.g. "my top 10 builds" "my top 5 tips".
5. Perhaps your patrons could be entitled to view content earlier or download free plans. Perhaps you could affiliate yourself with tool manufactures etc to establish special perks, freebies or giveaways to your patreons. Remember they too are always looking for new videos so consider payed endorsements/sponsorships. Perhaps there could be a rewards scheme for fans that contribute significantly e.g. Stickers, tshirts, meet up days, workshops.
...
Please don't reply to this comment, we're all busy and I'm just rambling!
Also, what is the furthest you travel for work in the UK?
Just signed up on a monthly subscription on buymeacoffee Alistair. I am just starting out (rather late admittedly), having retrained (aged 54) by doing a City & Guilds in Carpentry & Joinery, with a view to building a carpentry business, specialising in the manufacture and installation of fitted furniture. Having previously spent almost forty years in retail selling is no problem at all for me, and most of the jobs I quote for I tend to get, as I know how to talk to people, from almost any demographic - my shortfall is in practical skills, and confidence in my woodworking abilities - often suffering from crippling self-doubt to the point of not believing I can actually make the things I'm quoting for. I have very little woodworking experience and also have no experience of pricing woodworking, and find it difficult to understand how long something should take to make and then install. This is the part I find most challenging as when I managed retail shops I had 100% confidence in my abilities - I took my work seriously and always tried to to do it better than anyone else - not gloating, it's just in my nature to be rather obsessive, and 'that will do' is not really in my vocabulary - do the best you can or let someone else do it. I am a big fan of yourself, Andy Mac and Peter Millard and support all three of you, which has taught me a lot - I am working my way steadily through all your back catalogues. In terms of monetising your skills online, I'm not necessarily the best informed about these things but I watch most of my content either through UA-cam or Patreon subscriptions - your magazine analogy is bang on, I am happy to pay out a modest regular fee for content that I know will improve my skills and therefore profitability. I find your honesty very refreshing and do feel it is easier to learn from someone you can relate to. I follow the three of you in particular as frankly I trust you all. You come across well, seem reasonably comfortable in front of the camera (although I'm sure it is quite stressful), and I like the perspectives you give - you in particular clearly come from a professional background and take pride in your work, which is shown in the way you design things and approach the running of your business, but also that you have no problem explaining your mistakes - one of the most valuable lessons, which others often gloss over in a lot of online content. In terms of your production values I would say video and sound quality are not the priority (and are certainly not bad) - the important thing is the quality of content - what you can teach. My personal wishlist is topped by someone explaining, in detail, from the very start, how to measure, design and build built-in bookcases, with construction methods, plinths , scribing etc. and the reasoning behind the methodologies, but I do understand this would be a rather epic series, which certainly most UA-camrs would not commit the time to. I should probably finish ranting now but I just wanted to let you know that your efforts are much appreciated and I look forward to whatever should come next - good luck with it all.
Adam Hasan hi Adam. Big thanks for this! Both your monthly support and your feedback are very valuable to me. Also I love hearing stories of people restarting their career later in life! It’s always inspiring.
Doubt in our abilities goes hand in hand, I think, with the conscientiousness and desire for ongoing improvement that makes us good at what we do.
In case you haven’t already seen it, this video seems to have been an encouragement to a lot of people wrestling with the challenges of starting out in this line of work and trying to make it pay ua-cam.com/video/78-94ZsAyIE/v-deo.html
As it happens I have a lot of footage from a big job where I went into more detail start to finish about the methods including more workshop footage. It will get edited and release one day!
Hi, your video just landed in my (uk) feed, so i'm taking this purely from the context of the video...... advice from everyone ever is just be the best version of yourself! Don't chase the fame, let it come to you. I'm a viewer not a content creator& would say the more UK channels available the better, it's (to my feed anyway) sparse. Crack on with you!
From watching you tubers from America particularly they seem to get a lot of tool company sponsored videos, I would recommend maybe 1 a month as it ruins the channel when they do to much, like watching adverts in a way.
I also think if you put it out there that if we really want to know something in particular, make a private video for that person and put a price on it privately and you could use this video for many people if it was a popular request.
To maintain your two videos a week, maybe one of them to be on a tool in your workshop, tips and tricks on how best to use it, info about tool that most people wouldn’t know etc.
To build the channel always mention to us to like and share the video to others.
Do a giveaway every now and then, and again try build the channel to attract tool company sponsors etc
Thanks these are good ideas
Subbed. Love your vids, keep them coming!
Jacko thanks very much!
Love your Channel mate god bless you and your family
Tubby Cab thank you!
Hi Alastair, thank you for your video, the similarity to my business is incredible!
I find pricing and charging very difficult, particularly with some of my old (old) customers but listening to your comments about providing for your family makes me realise I have to get my finger out and look at how I run my business.
I think an occasional meet up with like minded people would be a great thing for support, ideas and motivation, maybe this could be in some form of a group linked to your channel?
I'm very interested in your CNC, I've had one for four years now and like you say I wish there was someone to have given advice before I bought what I did. I'm only in West Yorkshire and would be happy to share my experiences.
Thanks again for your great work!
I definitely like the idea of growing a supportive community! And I think that could involve real meet ups in future, good idea. What is the CNC machine that you have? Yes I’d like to pick your brains on your experience with it!
Strong stuff dude
Thanks for watching 🙏
Hi Alistair. Thanks for the video. Genuinely interesting. When you said you retrained, what route did you take? Be interesting to hear about that experience. I'm not in the industry but have a passion for design and hands on work.
Hi Neil, well... I actually first looked into retraining as a woodworker in my early 20s, before moving out to Romania, but felt like a lot of doors were closed to me. I knew I wanted to learn alongside a woodworker, not just get more academic knowledge. People looking for apprentices wanted someone younger and impressionable and the starting rate was too low for the outgoings I’d already taken on at that stage in life. I did consider a course that was advertised aimed at people wanting to get into the industry but I started to feel it was just a money-making ruse that I might regret (£5k cost). So I gave up on the idea for a while but after I got married and returned to sheffield my wife saw an ad from a local joiner wanting an adult apprentice. I applied and got it and started picking up hands-on skills working alongside him. I had to go self employed and he paid me £60 per day. But it turned out he needed an adult apprentice with a driving license mainly because he’d lost his license from drug driving (I learnt this much later). The arrangement was I had to drive over to his house and drive his van and him to the job but sometimes he had a hang over or couldn’t be bothered to find work and I’d turn up then have no work. It was very insecure and I was supplementing it with a bit of architectural plan drawings work (under the name ‘Quality Drawing Services’) plus working as a sort of caretaker at my church. Eventually people started approaching me direct to do jobs and so began my own little business which was initially called ‘QDS Carpentry’. I felt hugely under qualified and under experienced so I emphasised my design and drawing skills from the architectural training, which helped set me apart from more skilled traditional joiners. I never really wanted to be out on my own so soon and never had any great ambitions to run a business at all, it just sort of happened and then I kept going along that path!! I wouldn’t recommend going about it the way I did, I think it would be much better to work for a large firm for a while, get experience of workshop machinery etc. Problem is it’s a bit of a chicken and egg problem getting into it late when you don’t already have the experience to open the door to gaining more experience!
Great video keep the good work up 👍🏻
I'm new to the channel, I find your channel and your approach very helpful and a valuable in both techniques and as a sounding board in my day to day life as a finish carpenter. I think you should pursue Patreon as a source of support. That said I know nothing about the logistics of Patreon other than it's easy for me to send you money. Good luck, I hope you find a path that works
Thanks for commenting. I’m thinking a lot now about pros and cons of pushing Patreon alongside Buymeacoffee (which is even easier to use!! But perhaps not when you’re used to one platform and prefer to stick with that, which I can understand). There could be issues/hassle for me down the line as I try to offer subscriber benefits etc across 2 platforms in an equal way.
great videos ........ please look at the camera and not the screen when your making them, it will be a lot more personable. Just a tip. Thanks.
I’ve tried to make a habit of that more recently thanks
Peter millard has mentioned on his chanel that his paid youtube content has been a great success.
MySchizo Buddy my philosophy so far has been to make the content as widely available as possible, both to help/inform as many as possible but also at this stage to grow the audience. I like the idea of getting it all out there but adding paid content/downloads for those who want to go a bit deeper. May change the model in future.
Glad you are cutting overhead, hard as it is. Better by far stay in your existing premises and see how your gaming table starts. I do not see alcove shelving as being scalable beyond small production. Too many scribes.
You have tremendous knowledge and attention to detail. The ideal place for some of this is training school (part time) and in an ideal world someone would give you two or three apprentices as part of a programme and pay you to train them and pay their wages. Rolling system. Then some of that material is available for UA-cam.
You should do the stetchup stuff as no one else is doing it specifically that I know of.
However UA-cam may not be for you. I watch a lot of it and even the best ones get swallowed up by the machine and you can see they make no money and stop enjoying it. Peter Millard seems to have managed with Patreon, but I think he also enjoys it. I watch a lot of Scott Brown the New Zealand guy but was shocked when he said it takes him 3 to 5 hours to produce a 10 minute video.
Lastly your subscriber numbers are no where near high enough.
I love your stuff, fabulous attention to detail and in depth knowledge but and it's the crunch you need to either get paid for this or enjoy it as a hobby. And if it is a hobby don't ruin it by becoming a very badly paying job. Videos from vans are fine videos from jobs fine. Selling a service is very hard to scale and make money out of. I would not be worried about trade secrets, the vast majority of us cannot scribe like that or buy paint like you do. It's a pity there is not government funding for you to train people. My closing opinion is that you would be a lot better couple of nights a week at a private college get paid for what you know.
Brian O Neill thanks for this I am finding these sorts of thoughts and feedback helpful as I bounce around ideas. A big theme lately is people’s interest in further SketchUp training. I think this are could be the ‘sweet spot’ where I could offer valuable content and get a fair reward online by offering further paid downloads; perhaps also group coaching. Perhaps one day I will take on a formal teaching role however I think I come across much better on UA-cam than dealing with real people in front of me!
Great video , I would say do not edit do not plan content just film it as you’re working the format works great that way you’re not setting aside precious family time to make these videos, I have unsubscribed to many channels because all you get is patron all the time UA-cam is about sharing knowledge because you want to, I would not try to grow your business too big otherwise it becomes about turnover and not profit and your customers get more personal service which is king
Helpful advice thanks yeah continuing to film on the job is definitely good 👍
Great video Alistair, What did you get from the profit first book, I sort of lost interest half way through as it just seemed to be a different way of organising your cash rather than a system to increase profits
kevobcarpentry I seem to have missed this comment first time round, apologies! I really found profit first helpful because I think the underlying idea is to shift your mindset to allocate profit first rather than take it as the dregs, which often never come. This drives changes across how you do business. It has really helped us get the business on a sounder footing.
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Luckily, you don't do it for the money! You do a great job and as for less content, any of your videos is a bonus. You need to do what works for you. Running to an unreasonable schedule (even if it is your own) will run you ragged. Thanks for the video and good luck with all the changes. Cheers, David.
Thanks David
I’ll pay a subscription fee
I don’t even remember now what stage I was at in this video but do you know about my membership site here: www.buymeacoffee.com/freebird
Have a listen to the carpenter by Jon Gordon it’s helped me
I have just looked this up, intrigued me so I purchased it on Amazon and will listen with interest thank you
Thanks for the subscription working up my confidence to get in front of the camera to do what you and the other guys I subscribe to do and I hope you enjoy the audio book
Be confident to talk about your own unique and specific thoughts/challenges. I think, for example, that in your books video you could have chosen one and talked more about the content and how it helped you in a specific and personal way. ‘The most personal is the most universal’
The two videos a week thing is too much. There are channels that put some stuff out fairly sparingly, but the quality of those videos are far better than ones where people are stressing about putting two videos out a week. This isn't to say that your videos are bad, but you can tell the difference when people have been able to put that little more time into it. For example Mike Farrington 's videos are brilliant but he's doing like 1 a month because he's also running a business. I think you'd be better off with 1 a week, or even missing a week if its a video that you want to put more time into, just spend an extra week on it rather than stressing yourself out over it. I've learnt alot from your videos and am trying to break into this market a bit too (rather than just hanging doors every day haha) and would love more on sketch up that's had more planning and time put into it as i'm still drawing things out on paper all the time because i cant get my head round sketch up.
Interesting, didn’t know Mike Farringdon had reduced to that level of output. Respect to him. I’m getting a consistent message here that such regular content is far from essential. I’m slowing down a bit this week, not pressuring myself to get one out tomorrow morning as I usually would (catching up on backlog of unreplied comments instead!). I do however have loads of unreleased (and unedited) project footage, so whenever I do find the time there will be no shortage of content to release!