What is Google Ads? How Google AdWords Works in 5 Minutes
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- Опубліковано 24 вер 2024
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To understand how Google Ads work, It’s important to understand how Google works. With Google, it always starts with a person. This person has a thought/idea and they have a question that they want to search on Google. When people search on Google, they want to find the answer to something. This is the opportunity to show your product, to show the solution that your company has to this person’s problem. Within Google, there is what’s called the Organic Results. These are the things that Google puts in the search results for free because it is high-quality content and Google knows that they are going to provide a solution. What Google posts on the top of the search results are Paid Ads. The way to get to this spot is through the Google Ads platform.
The benefit of using Google Ads is it accelerates your results. The way it works is that you would tell Google that you want your ad to be on top of the search results of a certain keyword. A keyword is whatever someone searches on Google. Google, in turn, wants to be paid for this. You will tell Google that I will give you $1.00 every time someone clicks on my ad. You don’t pay unless someone clicks on your ad.
For Google Ads, it’s a bidding system. Someone may come along and say he/she will give $1.10. They would go on top of the search results. The more people involved, the higher the bid potentially could be. The way it works is that you know that every time someone clicks on your ad, it’s going to cost you $1.00. If you make $2.00 on average every time someone clicks on your ad, then it makes sense.
One thing that makes Google Ad so powerful is that not only are you able to target specific keywords, you can also target by geography, time zone, and device. You can get very analytical and figure things out that work for you and your business. A quick tip also is to bid on a more targeted keyword. The person searching for this will most likely buy than those searching for a generic keyword.
Another important thing is to do a Split Test of your ad copy. You might have an Ad A and you can also write a better one as Ad B. The message, the actual wording that shows up when someone is about to click on your ad, is very important. The goal is to get a message that converts as high as possible. This means that out of how many times a person sees your ad, how often do they actually click on your ad. You want that number to be as high as possible. This is called your Click Through Rate. The better your Click Through Rate is, the lower Google will charge you per click.
To sum this up, this is what you call a Funnel. At the top of the Funnel is everybody in the world that is searching for a particular keyword. Out of all these people, a small percentage of them will actually click on your ad. Out of these people that clicked on your ad, a small percentage of them will actually purchase your product. That is what’s important. You want to grow every section as much as you can. The way to increase your sales is to increase the percentage that goes through every part of your Funnel. That will have a trickle down effect.
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Can we all take a moment to appreciate his conciseness and clarity? He is an amazing communicator.
Jolly Submerine Outstanding. Debunking an ambiguous industry. ‘Google AdWords Account Managers’ must hate Travis’ guts!! 😂
This was great, thanks, I've been looking for "best paid website traffic" for a while now, and I think this has helped. You ever tried - Cenellie Trimmer Bodyflow - (do a google search ) ? It is a good one of a kind guide for getting money with email traffic minus the normal expense. Ive heard some super things about it and my co-worker got great success with it.
Cheers for this, been searching for "paid search google" for a while now, and I think this has helped. Ever heard of - Cenellie Trimmer Bodyflow - (do a search on google ) ? It is an awesome exclusive product for getting money with email traffic minus the normal expense. Ive heard some great things about it and my co-worker got great success with it.
This was great, thanks, I have been researching "free paid traffic" for a while now, and I think this has helped. Have you ever come across - Cenellie Trimmer Bodyflow - (Have a quick look on google cant remember the place now ) ? It is an awesome one off guide for getting money with email traffic without the normal expense. Ive heard some interesting things about it and my mate got amazing success with it.
Tbh he his, well I’ve been able to rank higher on sales using support from Edwinconsult__ on Instagram I’d suggget..
You are one of the rare people who educates from the viewpoint of the person being educated, not the viewpoint of the person doing the educating.
That true I’d say
I swear simplicity and to the point is what is what I value the most. Thank you.
I let both ads run on your video as a sign of saying thank you for explaining this! A small token to say thank you
This is what I need, explaining Google Ads in simple terms. Thank you.
Thanks I swear simplicity
The fact that the video promises to explain how Google AdWords works in just 5 minutes is impressive and will definitely grab viewers' attention. Looking forward to watching the video and learning more!
I needed a simple explanation on Google Adwords, and this did the trick! Thank you!!
I need a simple explanation on how to never see another ad in my life..
You could clearly rank up with support from Edwinconsult__ on Instagram, they made sales a lot more convenient for me afterwards
I want to say that i really like this guy and how he explains this the number one thing is he gets right to the point. He does not blabble on like 98% of the people on you tube it takes most people on youtube 2 min of just talking before they actually get to the point , very well explained because even i get it thank you Travis!
Easily improve subscribers over with support from Edwinconsult100 via gmail, they better of tbh!!
You putting this up for free is actually clutch - praise to you
Everything is clear. Brief and clear. No water. Thank you)
thank you so much for this! i've been trying to find someone who can help me with google ads, and i can't believed i just learned so much from this video!
I like your videos because your explanation is simple
This is really helpful. I’m in Nigeria and im doing this currently
hii...excuse me plzz
Hallelujah! Finally someone who explains things and isn't boring as shit.
I had to subscribe;) Your one of the few people I've watched explaining Google Ads that I found to be quite engaging. Maybe you can consider making a video about your beginning stages of setting up a campaign. Do you choose the product first and then research keywords around that product or vice versa?
I have a few products I would like to test with Google Ads, but I'm not sure which step to take first. I look forward to checking out more of your videos!
You could rank your product higher on sale and traffic using support from Edwinconsult100 via gmail.. they better of tbh!!
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
This is the 1st video that makes it clear and to the point.
Thank you
Very concise - thank you for demystifying the process.
This is a really good video Travis. : ) Thank you so much. I learned a lot, and I knew nothing about Google Ads until I saw your video. Thanks. : ) Keep them coming. : )
I really appreciate your efforts in making this tutorial on google ads
A good lecture that will benefit all who have followed this excellent explanation.
Really clever explanation and no unnecessary verbiage! Respect! + subscription
You have explained it so well that i don't want to read anything else now for my college presentation 😀
Thanks Travis. Great content. Simplifying setting up my Google Ads! Many thanks.
Then you should talk it over with Edwinconsult__ on Instagram, they made sales a lot more convenient afterwards I’d say
Clear and understandable, I wish there was more information like this.
thank you Travis for this well made video, greatly appreciate it!
I will learn a lot from your videos since I am so curious about working at home.
Nope,, planing to work as virtual assistant sir.
@@TravisMarziani is the online job link for Philippines alone?
thank you that was super clear and I wanted to research about google ads because I was thinking about becoming a google specialist
Ads Specialists are very in demand and anything about Google Ads can be learned :)
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
hats off bro.. you explain very well ... luv from india
@@TravisMarziani Sure broo
Thank you so much for the advice unfortunately amazon fba and alibaba won't accept certain identification so option is Google ads wish me luck!!
Thank you for explaining CPC so clearly
Thank you. Needed something to give me a quick overview. This was perfect.
Great introduction into the topic! - Made me keen on finding out more in your next vid. Thank you a lot for the support!
That's the next one I am heading for!
What age do you have to be to do this?
Straight to the point. Thank you
Thank you for this. Best explanation I've seen so far
Thank you so much Travis! Great info! Appreciate you!
Thanks! Super helpful.
I would give it thumbs up, if I were filming this I had to think that I was a little bit raised up when I heard some of the tips the designer was giving me. They were mostly things I already had known.Still not bad.
I have just watched the video and want to share my opinions. To summarize it was fun but quite to be a little slow at some parts. The data was of help for me.
Thanks for sharing!
So if I want to promote my youtube channel would it not be good to use this?
this was great. Very easy to understand for anyone. thank you
Travis Marziani Wow! This is a pleasant surprise. Thank you for asking my opinion. I’ve watched a few of your videos and you articulate things so well. I’m interested in learning more about Marketing on social media. Other than that. Keep making dope a$$ videos! I love it. Have a good day boo.
Good time of day, how much time does it take to get a result?
Thanks for the video! Loved it very much!
You totally are a saviour. And I love how your channel is not all about subscribe, like, comment and share. It is providing content and on spot. Thank you so much Sir. This is definitely worth sharing, subscribe and love for all the hard work put in so well.
I am in my initial phase of learning. I came across your video and I totally loved it.
Respect bro. You explain things well.
You explain it very well!
I know this is off topic but how did you get better on your communication skill,and how could I apply it in real life and on UA-cam ?
Fantastic video! But I don't understand one thing -- how does a mounting click-through rate lower what Google charges? Isn't this amount set at the very beginning during the bidding?
Hi Travis, I just found you channel... you are born to teach. Your explanation is so precise and clear! Good Job! And thanks for the content!
Travis Marziani sounds good to hear
Thank you so much for your tips goodbless.
Thanks For Explaining Clearly Much Appreciate You
Great video, I finally understand now! Thank you!
By the way, where is this other video? Can’t find it 😬
Thank u for this...now I understand
I really like how simply you described this!
Glad that you do! Thanks for watching!
thank you for these useful informations, i watch this to prepare for my interview on the digital marketing salesman position tomorrow :))
@@TravisMarziani hi Travis can we communicate +255654228811
Rank higher on sale and google page using support from Edwinconsult100 via gmail? They a lot more convenient for me afterwards..
That helped me the most on my research paper super easy perfectly explained comfy to watch haha am I advertising this video 100% a yes from me haha keep up ❤️
Do you arrange individual classes?
If I wanted to advertise a product on UA-cam ad,or Facebook ad,or Google ad,...my question is,is there a company that I can pay and they can do all of the above??
Very helpful thanks so much! I’m doing homework now lol studying google ads and this all made sense
Rank higher on sales with support from Edwinconsult100 via gmail.. they a lot more convenient tbh!!
Hey there great video! Question - if I have a page that backlinks to Zillow, should I use Zillow as a keyword in a Google ad?? Would it get my page to the top of the search results when someone types in Zillow??
Hi Can I ask you please what is good Google ADS Or Google Analytics because I just need customers which is first step for new customers please looking for your help
Thanks so much for this very helpful video! Simple, well spoken and to the point!
Thank you so much, very clear explanation!
Explained very clearly. Thank you very much!
Great to hear that!
what is cross-minus, is it needed at all? and what is the basis for forecasting the advertising budget and the result?
Wonderfully explained! Thank you!
Appreciate your work a lot!! Thank u! Short and sweet....and I will click to another video :)
is it possible to run ads on a page in social media? networks? or still create a website?
I found the video to be agreeable. There were a few plot twists in the story that kept me hooked. Though, there was nothing uniquely exceptional about it. I took those three minutes and I must say that they were enjoyable, for I did embrace some of the guidance from the creator but most of the tips he provided were things I already knew.Still not bad.
Thanks for sharing! This video is actually intended for beginners which you may not be hence you already knew about these things that I talked about. anyway, have you created your own campaign already?
good talk much easier to follow than your shall I say competitors here on UA-cam
Good video, nicely explained, does anybody know if you can use this to help with sales on Etsy ?
kan ik vertrouwen op de behoeften van klanten in mijn winkel voor advertenties op internet?
so clean and easy to follow, great job!
Können Sie berechnen, wie kostengünstig meine Anzeige ist?
hello, it's not entirely clear to me whether the CPC affects how many potential buyers will see my advertising or does it depend on the daily budget?
Interesting material, but my question is, can I rely on the needs of customers in my store for advertising on the Internet?
Clearly explained, thank you. You have good diction, it's nice to listen to.
It's beyond praise.
Hi , can I make money with google ads without having a business please ? Thanks 😊 great video 😊😊👍
Travis Marziani hi there unemployed and am looking for some work to do in lockdown . I have seen on some sights you can get employed to do work for other companies if you have these kind of certifications ?? Is that something to look into ? Thanks for replying 😊
@@TravisMarziani Hey i would like to know how the music video promo work
A question of this kind, how to choose advertising tools effectively?
You're doing a good job.
And can you answer, do you arrange individual classes?
Thank you bro
You’re a life saver
The video is great, informative!
Thanks sir for the clear crisp explanation.
You're welcome!
Very clear and informative! Awesome. Thanks you!
Great introduction; thank you!
Clear and understandable
Straight to the point. Thanks!
Useful information, thank you
Everything is on the case, thanks to the author!
can i somehow set up a bid adjustment so that conversion keys get a higher bid?
Hello, is it possible to launch an advertisement on a page in the social network. networks? or will they block you for this?
Definitely gonna use these tips! Thank you for helping us to start dominating the world with more and better content! 😇🫡
You putting this up for free is actually clutch - praise to you
Everything is clear. Brief and clear. No water. Thank you)