SEO Is A Waste Of Time in 2024
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- Опубліковано 3 тра 2024
- SEO is undergoing a massive shift in 2024, and it’s a change that will make the traditional way of SEO completely useless.
In this video, I’m gonna show you WHY traditional SEO is a complete waste of time in 2024, the new strategy that’s replacing it, and the easy way you can get started towards massive results that SEO could NEVER deliver.
Watch to discover the future of SEO and learn how to easily adapt and achieve results to ensure your business stays on top of the game.
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
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Watch this next to make this new strategy work 10x harder for you: ua-cam.com/video/SOBf3GBCg10/v-deo.html
Just curious... What are other options for those not wanting to do / be on video? Thank you for all the great content.
Hi McDowell your videos has too much sound effect it drove me dizzy as much I enjoy the content i really don't enjoy the dizziness comes from the sound affects talk to your video editors, i won't be able to watch your videos anymore because of that
Thank you for confirming my findings. Unfortunate for me that I spent close to 3k on 3 seo courses and now they are all garbage.
I knew that Ai is messing up when I asked Chatgpt about anything while I learn.
I just started my hvac business and paying for everything out of pocket until I start cash flowing. I’m in Arizona so the business demands are there. Unfortunately I’m not very tech savvy can I pay to have you help me with advertising?
jasper a.i
Depends on your audience.
As an ex-marketer for Apple and have grown multiple businesses I can say that not all audiences will be in UA-cam.
My primary audience are exclusively consuming information in the written form. The type to print articles so they can read on vacation (Wall Street journal, economist, MIT Technological review etc)
These type do not want to watch a video of any type.
I have 600 videos on UA-cam using the help of VidIQ to establish keywords, tags, titles and descriptions etc. also had a videographer, editor, high end equipment so they are all professionally shot; but only have 700 subscribers with minimal lead generation. It has been a time and resource sink.
My SEO has brought in 90% of our clients and establishing us as the professionals in the industry. This is how we get recognized for local awards and recognition as well.
Agree, marketing all about testing.
Heavy lessons... kudos for sticking with it. And knowing when to quit...
Hey Danny, you can improve the viewer and subscriber base by getting help from a professional UA-cam SEO specialist like me. I'd be happy to help you
I prefer text.
yup.
Very very well said Wes, as usual. I enjoy watching your videos as they are always serving up knowledge from a reputable, authentic person. Keep them coming, thank you!
Great tips Wes, as always. I had the same realization a couple months ago and started posting heavy this month here! ❤️🤝
For those who don't know, Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.
00:00 🚀 Traditional SEO is becoming ineffective due to changes in search engine algorithms.
03:05 💡 AI advancements are reshaping SEO landscape, posing challenges for small businesses.
05:19 🔍 Three main reasons why AI is making SEO less effective: AI-generated search answers, increased content production, and difficulty in acquiring backlinks.
09:20 📺 Embracing UA-cam as a marketing platform offers significant advantages over traditional SEO.
14:29 📈 UA-cam provides opportunities for long-lasting, engaging content with higher conversion potential.
17:55 🎯 UA-cam SEO is simpler and less complicated compared to traditional website SEO.
21:11 🏆 Embracing UA-cam gives businesses a competitive edge as many competitors are hesitant to transition to video content.
Harpa ai 😅😂
@@manojmaitydm No way. A bot can't have such idiotic remarks!
the video isnt even that long lmao
@@bangerpickleball Yet I could not find your so much better summary. Interesting. Are you trying to live up to the ”prick” in your username?
why would i want to summarize a video? if i did i would do it right@@dameanvil
Thanks Wes for another amazing video! So should we have a blog on our website to showcase all of our UA-cam videos on it?
Yea, I'd highly recomend that. Along with a blog post repurposed from the article. 9You can use ChatGPT to help you with that)
In my case I won't be creating video content but I will be trying to get other content creators in my space to create video reviews of my service. You've solidified my plans to go in this direction and I'm not going to bend over backwards for SEO.
great insights into the future of SEO strategies. Thanks so much!
I agree with you about the value of video. Definitely sky rockets the 'know, like and trust' factor.
Wes, you loud and clear on video. However, I wonder if a distinction needs to be made between informational searches, versus transactional, or service based, Google searches, directed towards a local business or service area. Thoughts?
I hear ya, and yes those are importnat distinctions. The point I'm making tho is that even to be found for transactional searches is WAY less valuable then ppl naturally discovering you through YT long-term. Should you still try to rank for yur homepage and service pages, etc? Yes, but in my own business I started dreading whenever I'd have a consult with someone who found me through google vs on YT.
@@WesMcDowellInc I’m working to make my efforts multi purpose and use the transcripts / YT videos embedded into my blog pages as well
Thank you so much for the great content. I am very impressed with the edit of your video. Do you make it in-house ? Do you delegate ? Any special tool used for the edit ? Can't wait to see new content from you.
The constant in and out panning is very very annoying
Wow. Thank you. I just posted a comment above, and you INSTANTLY provided proof of my assertations.
Great video. Any suggestions for Rank and Rent? Since I don't have a brand, I am stumped on what to produce.
Wes. Thank you. This is brilliant. Can’t believe you only have 11,000 views . That’s gonna change 🙏
Glad it was helpful Michael!
Excellent work. Absolutely great tips Wes!
thank you for this content, may I ask what device you used to record clip, your voice recorded perfect.
I don't think it's valid for every type of business. There are things not interesting enough to be watched on YT. By anyone.
Thank you for that statement I keep telling people it's not just traffic it's snowing how to sell. The best thing anyone could do for their business is learn basic sales techniques
Selling = being honest with people and not playing bullshit psychological games. All that grant cardone crap is exactly that: crap.
@@josho.9530 there's a lot more to selling than that and yes sales psychology and is involved.
I appreciate your take on this 👍🏻 I still think (hope) we are still not to the point where backlinks are out of the question but there is no doubt UA-cam is the better search engine to target. Thanks Wes 👊🏻
Great point! Thank you for sharing!
Hi
What about ecommerce? Who comes here to look for products, when they could go to the big A instead?
Thank you for putting me on the path, I've toyed with this without much passion, but now I have the passion :)
You have shifted my paradigm again!! I was just about to launch my blog
So you're gonna give YT a try?
Me too! Now I’m wondering how to combine them….video and blog as engaging
@@kathygeffen256 I would go for both and have both. I would suggest using the benefits of both to create a powerful synergy e.g., leverage UA-cam for "know, like and trust" benefits to warm up people up for your offering on your website.
You should still launch it. Transcribe your content or generate an associated blog post and link the video IN the blog post. Get the benefit of both.
absolutely love you bro. This is crazy. Exactly what I needed to hear. the synchronicity is freaky. love man, thank you so much.
You are welcome! Glad you find my content valuable!
Wes, you're very presentable and articulate. Being in front of the camera is easier for you than most others. Are those that are less presentable and well spoken doomed as far as YT content creation goes? What advice do you have for these folks?
Look at some of my first videos, I've come a long way with practice. Like anything else this is a learned skill... the only question is is it one you care enough about to get good at?
Watching this again and wow!! After my first watch I went and watched the video you put up in the card and again!! Wow!! I would say being on video has always been a mental block for me , seo guy here🤔 but I am going to be implementing this short form content for my local seo business 👍
Glad to hear this was helpful! Let me know how it goes!
hai wes , i want to start learning this where cn i get it , i really like the content and it might happen soon as well , if u say me where i can continue learn it
Great strategies. Now where do I start learning how ro implement, please?
Right message, right time! Thank you!!! 🙏
I have a local charter fishing service. My how to fishing videos generate plenty of paid charters. It can be used in conjunction with a local business.
Loved this content! I've also been looking into UA-cam SEO. Do you have any further tips please? I've heard a lot about Chapters, but noticed you aren't using them on this video!
I dont get that into the little tactics like that, just get started! You can always get fancy later.
Thanks for the video! Loved it very much!
Glad you enjoyed it!
I am busy with SEO and its a nightmare. I am also busy with the company's UA-cam Channel. I look forward to our exposure growing. Thanks for this information!
Good video and makes total sense. Since AI content is flooding the web page creation process and the data is text based SEO is going to be extremely hard to thrive at. Personal branding will more more important than ever. UA-cam is obviously great at this since there is a feeling of connectivity with the creator. I'm glad I have focused most of my efforts into making a huge amount of videos. I still create blog posts but they always feel inferior to a good video.
Also, for those of you that are feeling apprehensive because video creation seems like a difficult thing to do, just get started and avoid any idea of perfectionism. I look back at my old videos and cringe but they were necessary to get going. Not saying my new videos are the highest quality but they improved immensely from sheer volume and taking feedback from my subscribers along the way.
Good luck to you and don't be a slave to AI tools. Shortcuts always come at a price. Just be yourself and make the content you would enjoy watching! Also, be extremely patient. Most people give up before they actually have time to succeed at something. Pick something that you will do when times are good and when times are bad and you will have your success along the way!
Great video, Wes. Do you think this applies to B2B companies that have construction/engineering services as well?
Absolutely it does! Ppl watch youtube all the time to learn things to grow their business development skills
This applies to ANY business niche.
It's important to note that UA-cam and Google are both part of the same company, Alphabet Inc. While UA-cam has been expanding its services, such as taking over Google Podcasts, it serves a different purpose than Google's search engine. UA-cam is primarily a video-sharing platform, and while it has become a significant source of information and entertainment, Google's search engine remains a fundamental tool for web navigation and information retrieval. The two platforms complement each other and are likely to continue evolving to serve their users in interconnected but distinct ways.
Hey Wes, would that tactic also make sense for local results? E.g. Chiropractor San Diego, etc.
Hey Dan, less so for sure. The way this works best is if you can basically work with ppl anywhere, bc they will find you FROM everywhere this way. But there are definitely local businesses who this has worked for, so many doctors out there who I would imagine can only work on patients locally, but they're still killing it.
I am proof this works, Ive never seen your videos before but this is the third video Ive watched in a row! this is great information, my niche is construction and there definitely won't be many of my competitors doing this.
Oh sh*t wes answered my question how dope is that thank you so much ❤
I second this! I'm a video editor and have everyone link to my website and at this rate it's probably in thousands of videos now. So anyone who comes to my website is already invested in what I offer. 9/10 I close another editing client.
Nice! So do you make videos that are more educational for clients, or are you linking them directly to examples of your work?
Video editing on point!
Amazing eye-opening video! I quite agree with what you said about UA-cam compared to Google. I am already mainly focused on UA-cam. I think that you brought out the benefits well and encouraged me that I am on the right path and should stay focused on UA-cam. Thanks and well done on this video!
So I gave been procrastinating on You Tube for awhile now (fear, anyone?). But, I guess now is the time!!!!
Do it Patricia!
Same!
You got this Patricia! Just do it. I promise you your first videos are going to feel uncomfortable and that’s ok. Just keep going you can do it!
Same here!
Just start, the fear goes away. Warning, it’s a lot of work unless your are a natural that needs no editing.
I think it is high time to split "find the book in the library" SEO and "how popular is this book compared to others like it" SEO. You gotta always do the first to get to the second. I can't see this ever changing unless we get rid of databases and filing systems.
Wow I am certainly quite intuitive when it comes to SEO: I started uploading all my blogs in the forms of videos here on UA-cam. Embed the blog link in description. No lie I got 25 visitors in a day which is quite amazing for me. Traffic has been consistent.
Honestly it's a big mistake to sleep on UA-cam. 2024 will make or break us SEOs. Gold luck ; )
You explain it very well!
Im still trying to figure it all out. Was so impressed by the AI features that are available. I think you are correct that Google will make it where Chat GPT is the go to way for people to get the information that they want. Bloggers will have to be cross posting on the social media platforms more in order to be seen and will have to pay for ads. I turned my ads off seeing that I need to have the products in place before I try to grab my audience. Talk about putting the cart before the horse. I did that. So stepping back to create the products and determine where my audience will be after I get the website established. Thanks for teaching us through your videos. Looking forward to watching more from you. Cathy 😊
I've been watching you for years, Brother, and this video is one of your best yet and by far this message is the most important message I've seen or listened to about the direction of organic search and digital marketing in a very long time. Your aim on this one is deadly accurate. God help those that don't take this advice to heart.
I appreciate that Jared!
Such an insight man !!
Wes, first of all, thank you for this video, it gave a different perspective on AI. Second, will it confuse the algorithm if I just started making videos of several topics? I have a service business that ranges from babysitting to Notary Public, to selling water systems. What would you suggest I start with?
To Start making money planning, make sense to produce several valuable video on 1 niche, utube shorts will drive your niche to your long form video, in photography I did it all but master of none, baby sitting alone is why should we hire you, what sets your company apart from others, water it's the same thing, why buy from you, your competitors, google has to know who you are ,especially educational videos on each niche, water is endless topic, and all your other niches , hiring a baby sitting alone is a strategy why your customers should hire you, water bottles are full of plastic, I hope this helps you, never doubt your vision create it , God bless you always, keywords at beginning ,titles,, ideas only, marketing
Yea, these would all need their own channel. I'd start with whichever topic you're the most passionate about, then as you lean more into it, you can probably start eliminating side-hustles from your to-do list and focus more on what you really love doing/talking about!
Thank you for this video! What would you say about Pinterest if video is not your thing?
I've tried Pinterest... it's a GRIND. I think we posted like 20 things a day and it never really caught on. And it won't do the same kind of thing video will do for you. Here's the thing about video... its nobody's "thing" until they get started. I'd love to say there's a great workaround, but I firmly believe that the ones who embrace video will be the winners in the end. Its just where its all headed, and I can't really sugarcoat it unfortunately.
Great video, Wes! I've always believed that Google search would eventually evolve beyond its current form. While traditional search engines will likely persist for the next decade, we're heading toward a future where AI-driven fact-checking and real-time answers will dominate.
You're absolutely right about the significance of UA-cam ranking. As content creators, understanding how to optimize for UA-cam's algorithms is crucial. Additionally, PPC (pay per click) and social media ads are becoming increasingly vital for businesses, not just large corporations but also medium-sized enterprises.
Interestingly, Google's revenue heavily relies on PPC. They've been cautious about fully embracing AI in search because they want users to continue searching and clicking on ads. However, I wonder if their next move will involve allowing businesses to pay for visibility in AI-generated search results.
Your observation about people preferring human presence in videos is spot-on. As AI adoption grows, viewers will seek answers in visual formats, even if the content was initially generated by AI. It's fascinating to consider how SEO specialists will adapt their strategies to optimize content specifically for AI-driven search engines.
Thank you! And thank you for sharing your insight
HI Wes this sounds good however so far I had zero result onnpublising videos and get those viewed. Do you have a tutorial or training on how to get to the top of YT search results?
See my comment above. There is no magic. ONLY ONE CAN BE AT THE TOP OF SEARCHES.
Really great stuff, and well said.
Glad you found it helpful and thank you!
Would love to know who does your video editing. They're doing a great job.
Thank you! We have a great editor.
This video was immensely helpful to me.
can't be more agree. We are witnessing a huge shifting in marketing, e-commerce, and what used to be optimized for a search engine will needs to be optimized for AI, we can call it AIO maybe. Thanks man for this video
"seo" for ai is called geo (generative engine optimization) - there are already some videos and articles about it.
This validated my chosen approach :) thanks!
So glad!
As a film wedding photographer, I've been contemplating on hopping into this UA-cam game for years. And I feel now is the time to jump on board. And not so much to get thousands of views, but more so for my potential client to see who I am. Personality wise.
I somewhat agree to this. This would not be the best strategy for local SEO businesses. Also, blogging although it might be harder to get featured in the SERPs when you do the traffic will be much more qualified and more likely to convert into leads/sales. Yes people like to watch video content but people do also like to read blogs. Depends on where that person is in the sales funnel. YT is mainly for How to tutorials which is usually the top of funnel. IMO the goal is to get website visitors and sales. I have never bought a thing off anyone I searched a how to tutorial on YT for but I have ended up onto their sales funnels.
It's an interesting point of view and the introduction to AI is actually a fact. I think that reducing SEO to backlinks strategy is restrictive... not to mention that UA-cam is owned by Google and it's not new right? Also, Tiktok is consifered as a prefered option by the new generation when it comes to search for an information. So does SEO become useless in 2024? NO ... Does UA-cam and Tiktok are becoming a must-have in your communication strategy in 2024 ? YES definitely !
Hey Wes , really nice video! I was wondering if I could help you edit highly engaging trending short videos from your long form content like the one on my page which can help you built your strong personal brand across all social media platforms ?
Thanks for the video!)
You are welcome!
can't wait to start a channel for my art and creativity. Should I make a new separate channel just for it? this account is just my surfing UA-cam account. I don't use it as an upload channel and I've had my account like this for years. I thought of making a new gmail account just for having a dedicated UA-cam channel for my artwork and all things crafty and creative.
Go for it
Brilliant content. You're oh so correct. People are ALWAYS looking for that human connection. My YT channel does a lot of selling for me. As you said, the call is very different when people find me on UA-cam. All the very best, Cheers Rick
[AMENDMENT] Yes, ChatGPT can pump out blog articles. Unfortunately, these are ones that sound like a "BAD" copy editor wrote. I'm guilty of writing my "Zero Draft" with ChatGPT, but I spend a few hours fact checking and rewriting the article before posting it to my blog. At this point writing with AI is like the videos - it fools the uninitiated, but those that know real quality, can see through it. And we could get in to the whole academic discussion about access to information vs. critical thinking, but that would make for a very long blog post. Thank you for your thoughts. Cheers Rick
Thanks for sharing!
That's a good point, Wes, and it will definitely become more and more relevant in the future. After I saw my kid searching UA-cam for "What to do if your parents took your tablet away", I understood its potential 😂
Community building also and face to face group meets - newsletters and offering custom directories people want.
Great points
Agree. SEO will be tough with time.
Websites or businesses have to work on Omni Presence.
I've been on youtube since 2019 and uploaded hundreds of videos trying different approaches. Now I've lost faith in UA-cam and I'm Looking for other platforms.
Well I checked your channel I can see you put a lot of effort into it. In youtube the most important things are the the title of the video and the thumbnail. I am suggesting to learn some copywriting and at least google canva youtube thumbnails there are so many free templates witch give you better results using some design principals.
Is there an ideal video length that can propel search engine likeness?
Struggling to get any of my sign ups to deliver content Wes, interested in a number of your offers
Your editing is amazing. Who does your editing pls?
AI probably ;)
@@LesniakKrzysztof lol
Excellent advice!
Glad it was helpful!
This makes sense! I found you for the same reasons you're mentioning haha. I like the way you think min 10:44 !
Nice video, but i'm struggling to understand how that can work with Local services
I want to do this
I will use the skills you mentioned to help expats learn Dutch in Holland! Thanks
Great! So glad to hear you found it helpful!
👍Quality content as usual.
We only have a single install video on YT, but thanks to some of our brand ambassadors and customers, a large portion of our sales come from YT. Now to grow our own channel!!
That's great! UA-cam is definitely a great resource - just imagine how it will affect your business as you grow your channel!
This is super useful insight.
I'm so glad you found it helpful!
Great points and thank you for this valuable information. I am building a following but am still trying to find and learn more about the Video editing portions of the videos. Any recommendations of easy software to work with or even people that teach how to do this?
Thank you so much for it. And you know what? While it has destroyed digital art completely, those copy & paste bots can not a paint in a video. That's a little light I can finally see!
AI video is coming, but itll mostly jsut be good for b-roll for a while. Talking heads might feel realistic enough soon, but YT is making ppl say when vids are AI generated, and ppl wont want to watch them.
Agreed 100%. This will be a shock for my customers, but as I began my pivot months ago they will have to do the same. It's funny that every time I got a call, back in the early 2000's, stating 'he's' #1 one and 'he' doesn't deserve it... I deserve and want #1 because I'm the best... I would think to myself... BUT you're NOT doing business, you're just throwing a website on the web and expecting the world to beat your door down with $. However, I sold them SEO anyway because they wouldn't have considered doing business-sales-offers-marketing-landing pages-content-etc anyway.
Wes, do you think this rings true for LOCAL SEO as well?
Less so for sure.
Do you have any video's that will talk about this?@@WesMcDowellInc
I think SEO is still valid on You Tube when people type a search term into the search bar. But as you point out, most videos are being watched by clicking on the recommended list of videos. And that list is based more upon your historical preferences.
However, I think the recommended list works more like the 6 degrees of separation rule. If I like watching videos about dogs but not cats, then YT will compare my viewing behaviour with other viewers who also like dogs but not cats. There is a high degree of overlap between me and another viewer. Simple union overlap of subsets maths. YT will then recommend me a non dog video that other person also likes because of our viewing similarity. For example, I might never have watched videos about bungee jumping, but because my counterpart matches my viewing behaviour by 60% on dog videos, the bungee jumping video they like will be added to my recommended list on the assumption we have similar viewing patterns.
YT subscriptions don't appear to do much these days. They seem to operate more like bookmarks than affecting our recommended list. There are some channels I've been subscribed to for years but their new videos don't appear on my list. I have to manually go back to their home page to view them.
This was a great video but I was highly distracted by your beautiful plants in the background.
Great for service based businesses. But not sure how much product based business can leverage?
How would you suggest a supplement brand or skincare brand would leverage YT
Exactly unless you're a famous youtuber who then dives into selling their own brand, product brands will have a hard time
Do you have a full SEO course? I would like to learn and offer to my current clients as additional service because I’m only offer Fb ads at the moment.
I don't... as I talk about in this video I actually dont beleive SEO is the best way forward anymore.
Ummm.....didnt' you watch and comprehend the video. He SPECIFICALLY STATED THAT (in his opinion, which you seem to value even though you didn't pay any attention to the video itself) that SEO is on the verge of being useless.
So you want him to provide you with information about a service that he is NOT recommending?
Why would a business do business with you if you are offering a product that is obsolete? And why would you ask a person for information on an obsolete product that the person you are asking is telling you that that product is obsolete?
Your lack of understanding of the materials is incomprehensible.
Let me ask you this. What's your favorite platform for editing video? Also, what do you record it on and store it on until you're able to edit it? I find it hard to organize all the video I have shot.
I feel that it is easy to reach a certain level, but it will be difficult to break through later, unless a process-oriented team is required.
Sure, but the bigger point is for most businesses to make YT successful, you never even have to "go viral." A modest channel with the right viewers can work amazingly well.
@@WesMcDowellInc Yes, the accuracy of the audience is the primary condition we need to consider, not large irrelevant traffic
So how can we find clients
What video editing software do you use? That alone seems like a lot of work.
I hired an editor… which I recommend anyone to do. You can get very good rates on that kind of work and it’s really not a skill I suggest learning yourself as a business owner with other things to do!
That's why corporations have ENTIRE departments to do all of this work as there isn't enough time in a day to learn/do any of this and still run your business, let alone do all that is required to execute this strategy properly as a small business owner.
Love your videos. Just wanted to ask what the intent of your selfie hand is all about? Is this psychological?
Hmm?
@@WesMcDowellInc well I notice you’re holding your hand out towards the camera.
have u seen some brands coming over to YT recently and investing more in YT SEO?
So true, your thoughts on UA-cam videos (and searches). Even more than so true. People really do not want to see and listen to AI B-roll crapeos. They want a human. If they spend way too much time on YT, they can't stand AI generated content at all and will punish any channel that does that faceless AI stuff.
By the way, your copy is really compelling.
…. we did one mix video on youtube for the wedding company …. got 800 views in like a week and clients have mentioned it in meetings .
i believe in the tube
any solution for sitemap could'nt fetch error in search console ?
The key phrase here is, "Once your videos break through...". For the overwhelming majority of us that should be understood as, "If your videos break through." And it is a really big "if".
TThank you so much. I really agree witth everything you said. I am rebuilding my Yoututbe channel. My problem is most of the people that find me and call me are customers of people that spoke to someone in my corporation already. That person didn't close the deal. I want fresh new people taht want tot sign up with me instead.
No way! SEO still matters in 2024. It helps people find you online, so you definitely shouldn't ignore it. Making sure your website shows up in search results is super important for getting noticed and growing your business.