IIM Professor Explains How To Learn Marketing Without Any Theory

When it comes to management and business, the depth of knowledge that IIM professors possess is second to none. These individuals literally have PhDs in various areas of business, and one of the biggest reasons why the IIMs are revered across the globe is because of the exceptional education that is imparted in the classrooms. It is not often that one can get access to IIM professors, which is why we at InsideIIM bring to you interviews with IIM professors who share with us fragments of their tremendous repository of business knowledge. In today's video, Dr. Manoj Motiani who is a professor of Marketing at IIM Indore, presents a Marketing masterclass and shares incredible insights that can give you a peek into what its like to learn Marketing in an IIM classroom.
In this video, Dr. Manoj Motiani talks about how the MBA curriculum - especially the Marketing curriculum - has evolved with advances in the corporate world. As he would in his Marketing class at IIM Indore, Dr. Motiani explains with numerous real-world examples how the world of Marketing works and evolves. Professor Motiani then goes on to explain what he feels are the 4 Marketing concepts that will never change, and gives a mini-masterclass explaining what these concepts are. He even explains why you don't need any books to learn Marketing.
He then provides his insights on how technology has impacted various segments of business, and answers the question "Should we be afraid of technology replacing humans?" Finally, Professor Motiani shares two crucial bits of advice for MBA students and aspirants. If you want to experience what it's like to sit in an IIM classroom and learn from the best of the best, this video is a must-watch for you!
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[@prakashsiddharth3954]

maketing is all about understanding that 'customers are the kings'... time will change, but one thing will still remain the same .. ie - we have to move about our customer to have good results.. and yes.. for every other specialisation... marketing is a key..

[@arnabchowdhury5260]

His last line ❤try to enjoy ur life instead of busy collecting medals

[@bhaskarmadabattula9828]

He said try to know about life ..
Which is different from enjoying I guess.?

[@sashankvissa2358]

Manoj sir is the chillest prof I know!

[@AmitKumar-er6fz]

Thank you sir and anchor .. keep same type interview more

[@mahaabhiratnajitjadhav]

Thanks to inside insights of IIM.

[@pradhyumnchoudhary7383]

Just go and watch Mad Men probably

[@masoomtembhurne8166]

Humko marketing bolke sales me dale😭

[@Raj-zp2cv]

🤣

[@sajalgupta1138]

Instead of whatsapp group only
Create a telegram group

[@mahaabhiratnajitjadhav]

If you want to thrive in your Marketing career dynamically.. then don't follow Philip Kotler.. speaking from my experience..

[@kushals9511]

Why is Karthik Aaryan teaching at IIM?

[@hjkykkyhv]

he is not kartik aryan

[@kushals9511]

@@hjkykkyhv r/whoosh

[@hjkykkyhv]

@@kushals9511 11-10

[@sashankvissa2358]

Hahahaha! He is one of the coolest profs at IIM Indore.

[@mahaabhiratnajitjadhav]

Is this proffessor a Marketing Role Model himself.. does he have practical successful experience of Marketing something successfully...
How dull, low energy he looks...
Marketing teacher should be someone with full of vibrancy, glow, happiness, enthusiasm, energy..
Not impressed IIM konversation..
I was looking for, expecting inspiration from this channel..

[@mahaabhiratnajitjadhav]

In my opinion..
It's a crime to make Marketing like subject something boring & dull . . which Mr. Philip Kotler has done nicely.
I feel one needs to go through big headings of Kotler books & throw away his book.. because he is the Man I feel is criminal..
Who has made Marketing like such an interesting subject a boring one.