Why This Coffee Costs $75 A Cup

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  • Опубліковано 24 сер 2024
  • Klatch Coffee in Southern California carries the Elida Geisha 803 sold for $803 per pound ($75 per eight-ounce cup). It became the most expensive coffee when it received the highest bid at the Best of Panama coffee auction in 2018. INSIDER went behind the scenes to Klatch's roastery to see how they process their coffee and taste the most expensive coffee.
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    Why This Coffee Costs $75 A Cup

КОМЕНТАРІ • 170

  • @JustinY.
    @JustinY. 5 років тому +330

    That coffee better keep you awake for a week straight for that price

    • @sebastianhan865
      @sebastianhan865 5 років тому +1

      First

    • @piggy8761
      @piggy8761 5 років тому

      Always Justin

    • @aaronmations1
      @aaronmations1 5 років тому

      Wow Justin Y.

    • @LoverofAllThingsGood
      @LoverofAllThingsGood 5 років тому +1

      Justin Y. Okay now...better say that again

    • @trefader32
      @trefader32 5 років тому +10

      Thats not the point of premium specialty coffee. Just like a $5000 bottle of wine isn't going to keep you drunk for a week.
      Are products at this price necessary? Probably not. But nonetheless, there is a reason it has this high of a value.

  • @zuko1569
    @zuko1569 5 років тому +138

    Put Supreme logo on it and it'll be a $175 coffee

  • @justaddmusclecom
    @justaddmusclecom 5 років тому +87

    Wow, but $75 for one cup? I guess better sip slowly.

    • @AsAnAtheistFilms
      @AsAnAtheistFilms 4 роки тому

      8 oz cup of the same coffee is $18 at my local coffee roaster, he too judges International coffee for sales at auctions and sells it at vastly lower prices than others.

    • @veganpotterthevegan
      @veganpotterthevegan 2 роки тому

      I'm honestly surprised there aren't more coffees this expensive. A lot wines go for much more than this for a glass. Many fold more expensive

  • @KALMG
    @KALMG 5 років тому +31

    Her face when she took the first sip showed she didn't like it 3:45🤣

  • @spidexhunter456
    @spidexhunter456 5 років тому +5

    The sipping sound makes me laugh

  • @zejoker5656
    @zejoker5656 5 років тому +10

    And how much do the farmers get?

  • @thegreatcalvinio
    @thegreatcalvinio 5 років тому +21

    1:02 Might as well snort it

  • @treycowans6762
    @treycowans6762 5 років тому +41

    Hi if you are reading this have a wonderful blessed day

  • @dragonandmermaid7024
    @dragonandmermaid7024 5 років тому +11

    $3 for a cup of coffee is still too expensive in my country lol

  • @abdulsoleh7131
    @abdulsoleh7131 5 років тому +64

    I'd love to see they blind taste them and like the taste of the cheaper one

    • @maxmarx2
      @maxmarx2 5 років тому +4

      Abdul Soleh you can definitely taste the difference.

    • @hamyhamster5
      @hamyhamster5 5 років тому +6

      There are huge differences, you don't even need skills, just decent taste buds

    • @platinumdynamite
      @platinumdynamite 4 роки тому +7

      Absolutely no comparison. Even if you have never tasted coffee you would smell the geisha straight away. Super tropical fruity wine like smell. They generally taste unbelievable.

    • @Submersed24
      @Submersed24 4 роки тому +2

      I just saw some buzzfeed show where this guy has to guess which is which and he got it right every time. The higher quality coffee really does taste better

  • @NinisCooking
    @NinisCooking 5 років тому +60

    With the money for that cup of coffee, I can cook for 2 weeks 😅

    • @swuf5962
      @swuf5962 5 років тому +4

      That some cheap ass cookin then

    • @jlei1995
      @jlei1995 5 років тому +9

      Twitch_LtMotto Chicken is cheap amd sonis rice. You can have a bomb meal. Not all of us eat salmon and steak dude. You make 75 last for 2 weeks. Its call "saving" not cheap.

    • @swuf5962
      @swuf5962 5 років тому

      J Lei that’s what I meant I didn’t mean it as an insult , heroin is cheaper than food so i think i win here.

    • @jlei1995
      @jlei1995 5 років тому +3

      Twitch_LtMotto 😒😒😒Yea but you made it soudn like it was bad. When most peopel don't eat expensive food. 😒😒😒 Im not a drug addict so i wouldn't know how much heroin is so sure you are the winner. 😒😒😒😒

    • @swuf5962
      @swuf5962 5 років тому

      J Lei you don’t have to either eat expensive or cheap food you can eat normal priced food.

  • @Salad507
    @Salad507 3 роки тому +4

    Made in my homeland 🙌🇵🇦

  • @-4subscriberswithahammerad521
    @-4subscriberswithahammerad521 5 років тому +36

    I’ll have 1/75 of a cup of coffee

  • @SupremeLeaderKimJong-un
    @SupremeLeaderKimJong-un 5 років тому +14

    1:31 That just sounds weird

    • @celioandradebrasil
      @celioandradebrasil 4 роки тому +1

      That’s the way judges check the diference between flavors.

  • @noahhunt8575
    @noahhunt8575 5 років тому +2

    I remember drinking at Klatch before it was blew up around the world. Fun fact: it sold their coffee in bags at their cafes as Klatch Coffee, but for some reason originally it was called The Coffee Klatch by people and even the employees. I really loved the Eskimoka. I loved that place because it was in a wooden sort of shack? You can find it in Rancho Cucamonga, Ca. I love coffee klatch. Also, the Coffee maker makes the coffee, not always the coffee itself. They also made homemade whipped cream, which is such a good choice.

    • @GamerManNathan
      @GamerManNathan 2 роки тому

      In 2009 they rebranded from The Coffee Klatch to Klatch Coffee, changing their logo. They use a lot of in-house made ingredients like their syrups and some of their milk choices. Great stuff

  • @bbossman
    @bbossman 5 років тому +55

    ridiculous price, add gold to get it x100 the price

    • @amanhidinghisname2079
      @amanhidinghisname2079 5 років тому +2

      Its will always ridiculous to see something you dont understand.

    • @carlosparra8976
      @carlosparra8976 5 років тому +1

      just because you cant pay it doesnt mean is ridiculous. It just means you cant pay it but someone else can.

    • @BM-cs1pt
      @BM-cs1pt 5 років тому

      @@carlosparra8976 nah still a ridiculous price

  • @starcherry6814
    @starcherry6814 5 років тому +9

    Damn. They fill those cups up to the brim

  • @sierra3866
    @sierra3866 5 років тому +3

    I am a coffee fanatic!!!
    Please give it to me!! ‘Cause I cant afford it!!😢😂😂🤣

  • @spongebobsquarepants1411
    @spongebobsquarepants1411 5 років тому +32

    I bet the cup is more expensive than the actual coffee

    • @LoverofAllThingsGood
      @LoverofAllThingsGood 5 років тому

      Spongebob SquarePants speak that truth better the margin in this stuff is 800%

    • @josephstalin3170
      @josephstalin3170 5 років тому

      i know it's sarcasm but those are the same cup with the 3 dollars one.

  • @cafeenlaruta8732
    @cafeenlaruta8732 4 роки тому +4

    I've had that coffee, and it's just a drink that tastes quite different from regular coffee. It's like a fruit tea that tastes like coffee deep down

  • @ninatian2372
    @ninatian2372 5 років тому +4

    My wallet has fallen asleep

  • @dac997
    @dac997 5 років тому +5

    i triggered by his slurp 1:31

  • @jennifertruong8007
    @jennifertruong8007 5 років тому +4

    "We'll try 100 coffees every day." BOI YOU'RE GONNA GET SUPER HIGH IN CAFFEINE

  • @vely2046
    @vely2046 5 років тому +5

    I dont even drink coffee
    Why am I watching this

  • @nkeias
    @nkeias 5 років тому +4

    This guy looks like Phil Swift. He's got the flex tape of coffee.

  • @cafeenlaruta8732
    @cafeenlaruta8732 4 роки тому +3

    An additional fact, that's the coffee that the Imperial House of Japan takes.

  • @challenger1018
    @challenger1018 5 років тому +20

    It's the same as GUCCI using Walmart coffee and slapping there logo on it and selling it for 247 dollars

  • @VinegarAndSaltedFries
    @VinegarAndSaltedFries 4 місяці тому

    I think the funniest part about this is the coffee can be wicked expensive, purchased for a huge amount, then completely ruined in the roasting process. Then sold for a premium because they paid a lot for it.

  • @MrCrest-hr5ge
    @MrCrest-hr5ge 5 років тому +2

    Drinking 1 cup makes me eat dust for the rest of the week.

  • @lav9717
    @lav9717 5 років тому +1

    Is nobody gonna talk about how that guy sipped his coffee?

  • @niksack
    @niksack 5 років тому +1

    Hipster coffee vs regular joe coffee

  • @vans4101
    @vans4101 5 років тому +5

    think the cup is more dear then the coffee

  • @kovidchouhan9811
    @kovidchouhan9811 5 років тому +4

    I would go for the 3$ one.

  • @reanschwarzer6749
    @reanschwarzer6749 4 роки тому +1

    Viva Panamá!!

  • @nie4981
    @nie4981 5 років тому +2

    Plot twist: they switched the cups when they were testing the coffee

  • @Sakja
    @Sakja 5 років тому +1

    You couldn't give me that coffee.

  • @bapiful5944
    @bapiful5944 5 років тому +1

    Okay idk why but I smelled the coffee through my screen...

  • @macyrose2152
    @macyrose2152 5 років тому +1

    This is what people with air pods would buy

  • @Morilao
    @Morilao 5 років тому

    Cafe Bustelo still slaps

  • @slchannel5558
    @slchannel5558 5 років тому +3

    Any coffee lovers.. ☕💖

  • @xCestLaVie1
    @xCestLaVie1 5 місяців тому

    Mike Perry looks like a scammer trying to explain why they charge so much for a cup of coffee.

  • @superhessu3
    @superhessu3 5 років тому +1

    Bish what. No way am I gonna pay 75$ no matter how good it is.

  • @kanyeblessed6558
    @kanyeblessed6558 5 років тому +2

    Why don’t they roast the beans in Panama thus it would be cheaper to produce and support the local economy? I’m just wondering. Coffee is such an interesting example to demonstrate globalization.

    • @tgbluewolf
      @tgbluewolf 5 років тому

      They don't want it to be cheaper to produce or to support the Panamanian economy, they just want to support their own economy

    • @kanyeblessed6558
      @kanyeblessed6558 5 років тому

      tgbluewolf truth

    • @GamerManNathan
      @GamerManNathan 2 роки тому

      Coffee beans are a fresh commodity and the quality goes down faster over time after it is roasted. Or so I’ve heard. Assuming this is true though, it makes sense for them to choose a roasting location closest to their retail locations

  • @Yoodlelay
    @Yoodlelay 5 років тому +3

    This is rich people coffee

  • @hedonisticmind
    @hedonisticmind 4 роки тому

    I loved the episode of the Hidden Brain podcast that was about, if people really have the ability to tell or separate taste notes in wine or coffee. Let’s just say most doctors and scientists call bullshit to people who think they have some extraordinary taste

  • @statusvideochannel9912
    @statusvideochannel9912 5 років тому +1

    Who love coffee?

  • @silvermanstacey9607
    @silvermanstacey9607 5 років тому

    Does this remind anyone of that skit from Sesame Street when the shyster tries to con Grover into buying a bottle of air?

  • @newyorkforever3118
    @newyorkforever3118 5 років тому +2

    I’ll stick to normal coffee

  • @timothyj1706
    @timothyj1706 4 роки тому

    Do they change their spoons as they sample those coffees ? Or double dipping ???

  • @elias7748
    @elias7748 3 роки тому

    It’s the McDonalds dude

  • @maxmarx2
    @maxmarx2 5 років тому +1

    I’m curious as to how much the actual coffee growers and pickers get.

    • @JL-jn1or
      @JL-jn1or 5 років тому +1

      We are organic coffeee bean´s producers, and we would like export coffee to your country,

    • @olwethusilo7155
      @olwethusilo7155 3 роки тому

      Facts! 👌🏽

  • @vivid8979
    @vivid8979 5 років тому

    After I drank this coffee
    "I Saw this Boat this boat in half!".

  • @maciejtomkiewicz6733
    @maciejtomkiewicz6733 5 років тому +1

    Coffee? These rinsings filtered with tissue paper? Just a coffee tasted hot water.

  • @number420pencil
    @number420pencil Рік тому

    klatch coffee is amazing!

  • @paulson2008
    @paulson2008 5 років тому +1

    I prefer 1st flush darjeeling tea 😏😏😏

  • @AlexMendoza69
    @AlexMendoza69 Рік тому

    Ive had this before, too many floral notes. I fixed it by adding some half & half and raw sugar

  • @juppertan
    @juppertan 5 років тому

    That calculation is way off. At $803/pound and about 8 Grams of ground coffee for a cup, this would add up to about $12.

  • @philmiller5429
    @philmiller5429 5 років тому

    refills free !!

  • @meenakshyat1687
    @meenakshyat1687 5 років тому

    can i buy this online

  • @gazzabethyname
    @gazzabethyname 2 роки тому

    Q. Why does this cup of coffee cost $75
    A. Cus the guy who bought it over paid 😀

  • @fouszel9774
    @fouszel9774 5 років тому

    this is the coffee in Tokyo Ghoul

  • @challenger1018
    @challenger1018 5 років тому +1

    Plot twist it was just Walmart coffee

  • @originLa
    @originLa 3 роки тому

    She didn't like the coffee at all lol. Look at her micro expressions at 3:47 .

  • @jamykahisme4828
    @jamykahisme4828 5 років тому

    Early u guys are amazing come to Trinidad and review our street food on what we call the cross it has gyros burgers soups u would love it though u won't see this if u ever come I recommend anayahs on the cross 🇹🇹💝😍

  • @angelwang4350
    @angelwang4350 5 років тому

    75$= the number of veins on your forehead after drinking it.

  • @justin8498
    @justin8498 5 років тому +1

    y the hell he slurp so loudly

  • @JoseVargas510
    @JoseVargas510 5 років тому +1

    No I’ll just stick to cocaine thank you

  • @Madaratt
    @Madaratt 5 років тому

    wait is this a reupload? i swear ive seen this

  • @ziadmfarouk18
    @ziadmfarouk18 5 років тому

    $75 Dollars? for a cup of coffee?? That's like 25 cups of regular coffee. No thank you.

  • @ll.620
    @ll.620 5 років тому

    I would drink that coffee with a spoon like soup tho.

  • @user-px8qb3sc4k
    @user-px8qb3sc4k 5 років тому +1

    Coffe was awesome like if u agree

  • @user-wo7rp6bc6t
    @user-wo7rp6bc6t 5 років тому +1

    Want it

  • @Fahad-zv8fs
    @Fahad-zv8fs 5 років тому

    A little sip will hurt you..

  • @gce1493
    @gce1493 5 років тому

    Businessmen fooling consumers, and consumers fooling themselves. Drinking beverages at ridiculous prices to keep up appearances for social media likes.

  • @hareerarbab2872
    @hareerarbab2872 5 років тому

    2018 any one??

  • @waltzingmatildaaa
    @waltzingmatildaaa 5 років тому +1

    - Wow. InTResTing

  • @laibabhatti6190
    @laibabhatti6190 5 років тому +1

    That sooo dumb

  • @zedrhyx1788
    @zedrhyx1788 5 років тому

    A lot of poor people in the comments

  • @elvispalinang439
    @elvispalinang439 5 років тому

    40 dislike = kopi sachet lover...

  • @md.faisal4932
    @md.faisal4932 5 років тому

    I am Bangladesh I am your biggg fann😍😍😍

  • @markperez1462
    @markperez1462 5 років тому

    $803 for a pound of coffee

  • @amanhidinghisname2079
    @amanhidinghisname2079 5 років тому

    Afterall,
    Just because it's expensive doesn't mean you will like it. Its all about a personal preference.chivet coffee cost $600/kg. But many people dont like it because it look disgusting for some people. Just browse by yourself to see how it mde.
    Not that i talk its taste bad.

  • @greyofpta5305
    @greyofpta5305 5 років тому +1

    They all looked very weak and pale.

  • @krishay3067
    @krishay3067 5 років тому

    *Hello darkness my old friend*

  • @tgbluewolf
    @tgbluewolf 5 років тому +2

    "hm so how much are we gonna charge for this coffee?"
    "hey, let's just charge the same amount that some rich roasting company paid for it at some fancy auction, that way it should be accessible to everyone!"

  • @bigchew20
    @bigchew20 5 років тому

    2Chainz New Music ⛽ Products Get it 🔥 up.

  • @narmiataf3993
    @narmiataf3993 5 років тому

    Coffee is my favorite i can spend $75 its ok 😋

  • @haiping0918
    @haiping0918 3 роки тому

    路有餓殍!

  • @alfreddozier832
    @alfreddozier832 5 років тому

    Um No!

  • @Crowstudio
    @Crowstudio 5 років тому

    Stories say every bean is massaged since birth with aroma-therapy fecalia scent. It has an exquisite aroma of Taurus- excrementus. It has a magnificent appeal to “gens stupides” and more entrepreneur-veux être- connoisseurs. The barista who serves this amazing treat is refer to as a “analphabète.” So, please I encourage those cafe enema enthusiasts to Sit down with you Apple devices, and type frantically about some social media marketing. Meanwhile enjoying delightfully an amazing cup of this Panamenian Caca di Culo néctar.

  • @Nicholenickinicscott
    @Nicholenickinicscott 5 років тому

    because people are greedy and like hyping things that shouldn't be, loads of placebo going around

  • @aisyatulameera1147
    @aisyatulameera1147 5 років тому

    Coz they want money

  • @AceHalford
    @AceHalford 5 років тому

    This is more expensive then poop coffee?

  • @bloatedsodium7301
    @bloatedsodium7301 5 років тому

    Because the caffine is cocaine.

  • @chickenskateboard_7452
    @chickenskateboard_7452 5 років тому

    👌

  • @Si_Tour_guide_Phu_Quoc
    @Si_Tour_guide_Phu_Quoc 5 років тому

    This coffee will cost double the price if they make weasels coffee!!! Do you think so?

  • @stocktonnash
    @stocktonnash 5 років тому

    suckers buy this

  • @jennglow4647
    @jennglow4647 5 років тому

    😃☕

  • @philmiller5429
    @philmiller5429 5 років тому

    the girl did not like it look at her face and eyes she made ,thinking are you kidding this taste like shit

  • @pointit7045
    @pointit7045 5 років тому

    I've seen japanese coffees that are much expensive but damn, this is still expensive