Types of Groups: Primary, Secondary, Reference groups

Before understanding the types of influences other individuals or groups have on our consumption behavior lets first briefly understand the different types of groups that consumers belong to and will be influenced by. The video talks about primary groups, secondary groups, aspirational reference groups, associative reference group, and dissociative reference groups.
Dr. Chanchal Tamrakar
The Marketing Channel
ua-cam.com/users/themarketingc...

[@rachelmwasomola1065]

Very good explanation sir

[@cristale.9560]

Thank you po

[@norhidasaid]

Thank you sir

[@MKTG101]

Welcome

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