What is a product mix? Understand Product lines, Product mix length, Product mix depth, etc

0:00 Introduction
01:35 Coca Cola Product Mix
02:15 What is a product Mix
02:30 Product mix length
02:50 What is a product line
05:10 What is a product line length
07:58 What is product line depth
10:55 What is a product mix width
What is a product mix? What is a product line? What is a product mix width? What is product mix length? What is a product line length?
Understanding Product mix terms is simple yet complex. Generally, but not always, a product mix relates to a specific brand and the products being marketed under that brand. Here we are looking at the product mix of the Coca-Cola the company and not the brand.
This video discusses what is a product mix. It discusses what is a product line, what is product mix length, what is product mix depth, what is product line length, and what is product depth, with an example of Coca-Cola's simplified Product mix.
The brands included are Coca-Cola, Diet Coke, Coke Zero, Fanta, Sprite, Mello Yello, Minute Maid, Simply Orange, Barq's. Schweppes, Honest tea, Gold Peak, Fair Life, Dasani, Smart Water, etc.
Dr. Chanchal Tamrakar
The Marketing Channel
www.youtube.co...

[@krishnachaitanya7435]

I've been Trying to learn it clearly for a while now - that's when this excellent video got my attention and boom 💥 now the concept is crystal 🔮 clear.
Thanks mate 🙏

[@MKTG101]

Thank you.

[@manoharghimire1234]

Awesomely explained with the live demo!!! Thank you so much 😊

[@MKTG101]

Glad it was helpful!

[@muhammadebrahim6783]

I finally get it!!!! thanks a million.

[@MKTG101]

You are welcome.

[@sadiqsafin4465]

Thank you so much for the through explanation. The visuals really helped

[@MKTG101]

Thank you for watching as well. If there are any marketing concepts you want to learn about please be sure to let me know.

[@kavyaseelam]

Incredible sir ......
👏👏👏👏👏

[@krispaulus3067]

This was super easy to understand. Thank you so much

[@MKTG101]

You're very welcome!

[@rafaelgarza6562]

Informative explanation of the product mix, Professor; thank you.

[@MKTG101]

Glad it was helpful!

[@russellchan6520]

very helpful for my marketing class gives a detailed explanation

[@MKTG101]

Glad it was helpful!

[@PrabhuPrabhu-qe6mk]

Very highly informative explanation wit nice explanation thank you sir

[@MKTG101]

Thank you. 😊

[@thandomashele2006]

Well Explained ...❤️👊

[@justinaamasah7273]

Thank you sir. This was really helpful

[@zubiyafathima9230]

Awesome technique to explain, thank you so much sir. n helped me alot

[@MKTG101]

Thank you. 😊

[@jefferytagoe8076]

This is amazing ❤️❤️❤️❤️❤️

[@subhadeepsinha8660]

Thank you so much for this informative video.

[@MKTG101]

Thank you.

[@federica3569]

so useful!!!! thank you

[@garyjeanbaptiste4392]

this was really helpful thank you

[@kerencikuru6039]

Thank you sir

[@AyushSingh-jx1si]

nicely explaned.

[@MKTG101]

Glad it was helpful!

[@pariadventures]

Amazing

[@MKTG101]

Thanks

[@DanielAntony]

Watched this video just for the style of speaking

[@MKTG101]

How was it? I hope it was clear.

[@aanchaljain238]

It is really helpful ❤

[@alisaleh1899]

Amazing explanation

[@MKTG101]

Thank you.

[@koffeewithkiran]

Excellent illustration 👌

[@punitshah825]

Fanta apple juice 💟👍

[@nguyenchienthang2318]

Did he buy all that?

[@MKTG101]

Yes... Had to go to 3 different stores to get all that... 😀

[@adamyap50]

why is it that a new flavour of coke is product depth, but Diet Coke is product length

[@MKTG101]

Because it is the same brand name. While diet coke, coke zero, fanta, etc are differnt brands. A new flavor for coke zero would count as an addition to the length of that brand. Also keep in mind this is generally done for a single brand. Watch the Boeing video in the channel for another example.