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The Marketing Channel
United States
Приєднався 22 бер 2020
Dr. Chanchal B Tamrakar has a PhD in Marketing from the University of Iowa and has been teaching marketing full time since 2016. This is an attempt to simplify all the marketing concepts so that students and anyone else interested in marketing will have an easy time understanding these concepts. Any concepts relating to Marketing, Advertising, Digital Marketing, Consumer Behavior, International Marketing, Marketing Research will be covered in this channel.
Take a break by also watching a few travel videos. All feedback and suggestions are welcome.
Take a break by also watching a few travel videos. All feedback and suggestions are welcome.
Push V Pull Strategy
Difference between Push Strategy vs Pull Strategy. The distinction lies in where the promotional dollars are spent. Push Strategy focuses on promoting to the trade will pull strategy focuses on promoting to the end consumer.
Переглядів: 62
Відео
Types of Value. Utilitarian value V. Hedonic Value
Переглядів 1433 місяці тому
What is value in Marketing. Understand the difference between Utilitarian value and Hedonic Value. Utilitarian Value - Objective Value - Functional Vale Hedonic Value - Subjective Value - Psychological Value Value = Benefits/Cost
What is Marketing? What is Value?
Переглядів 713 місяці тому
What is marketing? And what has value got to do with marketing? Value is the most important concept of Marketing. An understanding of marketing ideas, concepts, and philosophy cannot be gained without an understanding of value. This video only gives a small introduction. Please watch the value series of videos to gain a full understanding of the importance of value in marketing.
What are brands? Understand branding, rebranding, positioning, and repositioning with examples.
Переглядів 572Рік тому
Educational content. Understand what brands are. Why consumers and companies care so much about branding? What is rebranding? What is positioning and repositioning? Evolutionary branding vs. revolutionary branding.
Global Market Entry Strategies - Export, License, Strat. Alliance, Joint Venture, Direct Investment
Переглядів 1,4 тис.Рік тому
Understand the different global market entry strategies, their risks and level of control. Exporting, Licensing, Franchising, Strategic Alliance, Joint Venture, Direct Investment. Examples include - Indian Maharaja and Rolls Royce, McDonalds, Burger King, BMW, Brilliance Auto, BMW Brilliance, Chelsea, Roman Abramovich, Chelsea FC,
Psychoanalytic Approach to Personality - Id, Superego, and ego. Family Guy - Peters conscience.
Переглядів 4,3 тис.Рік тому
For educational purpose to understand marketing concept. A fun video looking at the psychoanalytic approach to personality popularized by Sigmund Freud. Id operates in the primitive and instinctive level, Superego operates in the morality level, ego is the mediator juggling both the superego and id. Family Guy - Peter Griffin conscience.
All Boeing planes - Boeing Airplanes, fighters, bombers, and helicopters
Переглядів 9202 роки тому
Example of a product mix using Boeing as an example. The video is not exhaustive in terms of the actual product mix but is supposed to be used as an example to understand the company's product mix, product line, product line length, depth, etc. This list does not include all Boeing planes but most of them. They have surveillance, training, and Boeing Business jets as well as space products as w...
Pricing Strategies - Target Profit Pricing Strategy.
Переглядів 1,8 тис.2 роки тому
There are numerous ways to price a product in the market. Pricing is one of the most important element of the 4 Ps of marketing (aka the marketing mix) This series of video discusses various pricing strategies popular in marketing. Pricing strategies range from the minimum prices based on the company's cost to the maximum price of how consumers value the product. All pricing strategies fall som...
Pricing Strategies - Breakeven pricing
Переглядів 6 тис.2 роки тому
There are numerous ways to price a product in the market. Pricing is one of the most important element of the 4 Ps of marketing (aka the marketing mix) This series of video discusses various pricing strategies popular in marketing. Pricing strategies range from the minimum prices based on the company's cost to the maximum price of how consumers value the product. All pricing strategies fall som...
pricing strategy - Cost based pricing - Cost plus pricing and markup pricing
Переглядів 33 тис.2 роки тому
There are numerous ways to price a product in the market. Pricing is one of the most important element of the 4 Ps of marketing (aka the marketing mix) This series of video discusses various pricing strategies popular in marketing. Pricing strategies range from the minimum prices based on the company's cost to the maximum price of how consumers value the product. All pricing strategies fall som...
Pricing Strategy - Cost based pricing - Customer Oriented Pricing
Переглядів 1,8 тис.2 роки тому
Pricing strategy for products can be based on cost of production or on customer valuation of the product. While there are many different ways to price a product this video discusses the two extremes. Cost based pricing strategy is based upon the cost of production. No company would price their product at lower than the cost to produce the product. Hence cost based pricing. While companies might...
Skybridge Gatlinburg Tennessee - What value does Vacations provide?
Переглядів 1082 роки тому
A visit to the Skybridge in Gatlinburg Tennessee using the skylift. Why do you go on a vacation? We know that vacations cost thousands of dollars even within the United States. So if the cost is so high, What are the benefits? What type of value does vacation provide to vacation goers?
What is a product mix? Understand Product lines, Product mix length, Product mix depth, etc
Переглядів 13 тис.2 роки тому
0:00 Introduction 01:35 Coca Cola Product Mix 02:15 What is a product Mix 02:30 Product mix length 02:50 What is a product line 05:10 What is a product line length 07:58 What is product line depth 10:55 What is a product mix width What is a product mix? What is a product line? What is a product mix width? What is product mix length? What is a product line length? Understanding Product mix terms...
What are the 4 P's of marketing? Why do they matter?
Переглядів 13 тис.2 роки тому
0:00 Intro 1:20 Product 2:25 Price 4:00 Place 5:18 Promotion 5: 44 Coca Cola Ad 1 7:16 Coca Cola Ad 2 The most fundamental topic in Marketing is the concept of the 4 P's, also known as the marketing mix. This video includes contextual information associated with the 4 P's that many other videos leave out. To keep this video short more details about each of those 4 p’s are covered individually i...
Family decision making process - Initiator, Influencer, Decider, Purchaser, User.
Переглядів 11 тис.2 роки тому
Understand how family decision making in consumer behavior has distinct roles. The family decision making model comprises of different roles that family members play in the decision making process. The decision making process are centered around 5 roles. The Initiator, influence, decision maker, purchaser, and user. A family decision making process example is provided with an example from the p...
Futurama Eyephone Spoofs Apple iPhone
Переглядів 4,8 тис.2 роки тому
Futurama Eyephone Spoofs Apple iPhone
Qualitative vs quantitative data/research
Переглядів 5232 роки тому
Qualitative vs quantitative data/research
Types of Competition - Monopoly - Oligopoly - Monopolistic Competition - Perfect Competition
Переглядів 2,4 тис.2 роки тому
Types of Competition - Monopoly - Oligopoly - Monopolistic Competition - Perfect Competition
Randy Marsh's (South Park) Growth opportunity matrix
Переглядів 3602 роки тому
Randy Marsh's (South Park) Growth opportunity matrix
What is Perception? Understand the Perceptual Process.
Переглядів 1,1 тис.2 роки тому
What is Perception? Understand the Perceptual Process.
How to create a BCG Matrix using excel
Переглядів 28 тис.2 роки тому
How to create a BCG Matrix using excel
How to create a perceptual map using excel
Переглядів 11 тис.2 роки тому
How to create a perceptual map using excel
Segmenting, Targeting, Positioning - Differentiation and Positioning
Переглядів 5332 роки тому
Segmenting, Targeting, Positioning - Differentiation and Positioning
Drive from Kalimati - Teku - Tripureshwor - Thapathali - Anamnagar - Ghattekulo - Purano Baneshwor
Переглядів 3,2 тис.3 роки тому
Drive from Kalimati - Teku - Tripureshwor - Thapathali - Anamnagar - Ghattekulo - Purano Baneshwor
Rode SmartLav+ V. Sony ECMCS3 V. Purple Panda Lav Kit
Переглядів 5003 роки тому
Rode SmartLav V. Sony ECMCS3 V. Purple Panda Lav Kit
❤
Thank you for clear explanation
in real life, you really think data will be this clean?
I finally get it!!!! thanks a million.
You are welcome.
thank you
You're welcome
thank you
Welcome.
thank you soooo muchhh
Welcome.
Thank you so much that was so helpful 🫶🏼🫶🏼
Glad it helped!
thank you
Welcome!
I already knew you were gonna say "have in common" after the long list you mentioned. I was waiting for you to say "have in common." Hahaha!
What if it's Ayala Land real estate company, what are the SBU?
U should be louder
Thank you for your suggestion.
Thank you sir
Welcome
there is someone called a gatekeeper, who is that or what is the role of a gatekeeper.
Awesomely explained with the live demo!!! Thank you so much 😊
Glad it was helpful!
Excellent explanation and very helpful. Thanks
Glad you liked it
Incredible sir ...... 👏👏👏👏👏
Very insightful and great examples. Thank you.
I've been Trying to learn it clearly for a while now - that's when this excellent video got my attention and boom 💥 now the concept is crystal 🔮 clear. Thanks mate 🙏
Thank you.
Hi. I can't see bubbles in chart
You mean in your excel sheet? Sometimes a differnt version might require using different specific techniques to create the chart forthat version. Tinker about a bit and you should be able to create it in your version of excel.
Thanks you so much for this video! It’s really well explained! Do you have any recommendations of good books to read on market research?
I would say you can pick up any book you have affordable access to learn the basics. A ton of resources are also available online if you want to take deep dive into any specific topics. If you want me to create any video on any specific topic please let me know as well.
Hi, thank you for the information. Could you please help me with my question? If my target is to maximize profit, should I pause keywords with negative profit, even though they are getting high impressions and clicks? or the problem is not so relevant? I feel the keywords are relevant but still, they result in negative profit. Generally, could you explain based on what feature should we pause keywords considering that I have already a very high number of keywords?
Extremely helpful Information...... thank you so much sir
litterally iphone much
Dr. Tamrakar = Guru of Marketing + Lover of a Beautiful Bowl of Rice (white and steamed - the nectar of Nepal)
Very spicy and funny you're
Thank you very much to share your knowledge with us, I needed to learn how to draw a BCG with excel, and in less than 19min I have made it.🙏
Glad it was helpful!
why is it that a new flavour of coke is product depth, but Diet Coke is product length
Because it is the same brand name. While diet coke, coke zero, fanta, etc are differnt brands. A new flavor for coke zero would count as an addition to the length of that brand. Also keep in mind this is generally done for a single brand. Watch the Boeing video in the channel for another example.
thank you so much and hi sir, I'm a class 10 student who's having his commercial applications exam the next day and your video really helped me understand the concept
Thank you for your wonderful encouragement. If there are any other marketing topics you want to be covered be sure to let me know.
is really helpful the video would be so much better without the loud bells XD
Thank you. I stopped doing that after this. I apologize for the loudness.
Thank You Sir , It helps a lot!
Glad it helped...
Thank you sir
Very highly informative explanation wit nice explanation thank you sir
Thank you. 😊
Conceptual explanation.to the point
Thank you.
Chanchal pau how many videos do u hav?
I hope it will cross a 💯 soon.....😊
Awesome technique to explain, thank you so much sir. n helped me alot
Thank you. 😊
What us the expiry date of that meat
I would say same day...😀
Watched this video just for the style of speaking
How was it? I hope it was clear.
Did he buy all that?
Yes... Had to go to 3 different stores to get all that... 😀
a really good video thank you it helped
Glad it helped
I really enjoyed your breakdown. keep up the good work
Thank you.
Thank you so much for the through explanation. The visuals really helped
Thank you for watching as well. If there are any marketing concepts you want to learn about please be sure to let me know.
Thank you for the examples and clarifications. Great job!
very helpful for my marketing class gives a detailed explanation
Glad it was helpful!
1:15
soldaat
nicely explaned.
Glad it was helpful!
This was very helpful for me to understand these topics easily
Thank you so much for your feedback.
Thank you so much
You're most welcome
Amazing
Thanks