How to sell on TikTok Shop | USA | Part 13 | Marketing Tips

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Part 13 of 14
TikTok Shop algorithm categorizes content into two buckets: e-commerce ads and general purpose marketing (education, entertainment, etc.).You can post a TikTok Shop link if your product appears in the video, even if it's briefly shown. TikTok is currently pushing content with TikTok Shop links, so use it in as many videos as possible.
Building a community is crucial, and right now, it's all about promoting your products and making sales. Use the shopping icon to direct customers to TikTok Shop rather than external platforms like your website or Amazon. FastData (500FD) is a website that helps you find top-performing products on Amazon for insights.
Tips for sales conversions: Be enthusiastic about the product, highlight the problem it solves, and interact with viewers, responding to comments and making follow-up videos. This is an exciting time for e-commerce on TikTok, and being genuine and enthusiastic about your product is key to success.
Disclaimer: All of the content and language I use in this series are opinions based on my experience using the platform. I do not make any claims on behalf of tiktok shop.