TRADEMARK REGISTRATION | All you need to know about trademark registration in Colombia

In this edition of La Consultoría, María Fernanda Devia, our IP Attorney, explains the fundamental aspects of trademark registration in Colombia, from what can and cannot be registered, to the types of existing trademarks and the step-by-step for their registration, highlighting the importance of this mechanism in the consolidation of the corporate image and reputation in the market.
A trademark can be any sign capable of distinguishing the goods or services of a company, thus offering legal protection under intellectual property rights. This process not only facilitates unique identification in a competitive environment, but also ensures added value, recognizing the brand as a vital commercial asset and a source of income for companies.
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