How Hasbro Makes Action Figures Look Just Like Movie Stars
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- Опубліковано 25 сер 2024
- Hasbro introduced its Photo Real technology in 2017. Action figures from Marvel and Star Wars look exactly like the actors. Here's how they do it.
Following is a transcript of the video:
Matt Stuart: This isn't actually Paul Rudd. It's an action figure of Paul Rudd. And it's got a lot more detail than the action figures you may be used to. You've probably seen action figures like this before. It's based on a movie, has some accessories, and it kind of looks like the star. I think? Definitely not an exact resemblance.
Up until a few years ago, action figures didn't really look like their movie counterparts. That changed when Hasbro introduced its Photo Real technology in 2017. Used on both its Marvel Legends and Star Wars Black Series lines, the technology allows the company to create figures with faces that look exactly like the actor they're based on. The figures begin like most others. Things like accessories, outfits, and points of articulation are all planned out digitally, and a basic sculpt and molds of the figure are created.
Dwight Stall: Once we have a 3D sculpt that we're in love with, that matches our design spec, it gets turned over to the model shop. They will cast it, which is a process of taking the files, growing the files, taking those pieces, casting them in rubber molds so that we can make duplicates.
Matt Stuart: Once the duplicates are made, the process of making this plain white figure look just like its character can begin. It starts with some pretty high-res photos of the actor in costume. The photos are provided by the studio. In this case, Marvel, which works with Hasbro to make sure they get the photos and angles they need. But for something like Star Wars, which didn't have lifelike action figures in mind when it began filming more than 40 years ago...
Sam Smith: So a lot of it kind of relies on on-set photography, especially for kind of getting some of the character likenesses. Really just being able to capture every angle of the character, every angle of the costume, and really being able to accurately recreate that in a digital sculpt.
Matt Stuart: Once the reference photos are chosen, the real fun begins.
Dwight Stall: We will take these types of images, and we'll send them down to our model shop, and they will take these into different programs, cut them apart, and reconfigure them.
Tony Colella: I can show you that we use our 3D modeling software. And in here, we take all the photo reference that they've given us, zoom in, get all these details. We create multiple layers, and we just kinda go in here, and we start refining different shapes, different colors.
Matt Stuart: The sculptors use the reference photos and the already-crafted head sculpts to digitally recreate the actors and paint their face onto the digital sculpt.
Laura Jones: When I get the head in, it's actually just like a plain, blank, white head. And then from there, I add all the colors. I'm just constantly going back and forth between the reference and the sculpt and painting, and we try to recreate it.
Matt Stuart: The artist might add some blush, refine the eyes, increase the overall saturation - basically making sure any detail in the actor's face is mirrored in the figure.
Laura Jones: Add shading to underneath Harrison Ford's scar, so we make sure that comes out in the sculpt. Anywhere that we feel like we want to accentuate. His brow line, he kinda has a serious look, so I put some shading in there so when it prints, it really accentuates the sculpt.
Matt Stuart: Once the face is finished, it's printed onto the head sculpt. Finally, the sculptor will assemble the different parts of the figure and paint the non Photo Real parts.
Tony Colella: We'll prime this out, the whole figure. We'll base out the figure. Then we'll start doing all the hand-painting. All the details. We've got our green here. So just going in, hand-painting all those details. And then by the end of it, we've got a fully painted model.
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How Hasbro Makes Action Figures Look Just Like Movie Stars
0:00 no that is definitely Paul Rudd
I SEE U EVERYWHERE
Agreed
10% Paul Rudd, 20% douchebag young Jeff Bridges from Tron Legacy, 15% Chris Pratt when he was fat, 5% Quentin Tarantino, 50% melted monster face man who ate way too much candy but is on a diet and 100% proof these are made for kids who don't care how accurate they are.
Taikamuna how!!
Paul Rudd is handsome his marvel legends figures looks like beaten Paul Rudd
“This isn’t actually Paul Rudd” gee I would have never guessed that
Um Ok Oh yeah yeah
Um Ok lmaoo
Ikr
I was about to make the same comment DAMNIT
wAiT tHaT wAsNt HiM ?
"This isn't actually Paul Rudd"
Shit NO WAY
As a marvel legends collector, I find it sooo cool to see how my figures are made
GOYO the collecting guinea pig SAME
SAME
Hasbro action figures have since long and by far been outdone in both quality and realism by such Chinese brands as HiPlay.
It's comical that this video opens with the line _This isn't actually Paul Rudd._ Ya think?! It looks NOTHING like Paul Rudd! Are you kidding me?! 🤣
@@IllusionSector yeah it isn't 100% accurrate but still the hasbro price range allows for a bigger and more diverse collection
"This isn't actually Paul Rudd--" rofl really?! C'mon, Hot Toys is years ahead of the game.
@312vandal I mean, they did say they were "photorealistic" and have "faces exactly like the actor they're based on." If someone showed me the Ant-Man and Black Widow figures, I wouldn't be able to say they're supposed to be Paul Rudd or Scarlett Johansson. The 3D models look great, but the figures are off.
@312vandal Yeah, but they ARE comparing it.
Thank you. Hot toys really out here
I mean hot toys better, they're also like 10 times the cost of a marvel legends or black series figure, the fact that Hasbro can havfe these type of faces on mass retail figures shows how much the tech has evolved (and how much said figures sell)
It's easier to have more detail with a price point 12x higher and a scale twice the size. You can't compare to begin with.
Um...the thumbnail is not the best example?
Yeah it's a funny head sculpt but not an accurate one
0:40 this would have been a better example
@@FredwerdSomething lmao not even
@@FredwerdSomething Hugh Jackman wolverine figure would have been the best choice
@@OgGuak420 still better than the thumbnail
So... to the people saying something that costs $50, $80, $200+, is better than something that costs $19.99... uhh... I have no conclusion to that thought. I never thought that needed an explanation. The faces are pretty incredible on these figures. Not bad at all for $20! Some of the faces do rival some of the Figuarts, at least for Power Rangers. In general, fancier things often do cost more... you get what you pay for. This is one case where the less expensive item still looks amazing.
Do you think this lady 2:42 is told to hold back her skill and accuracy to make up for 20$ price point🤣
Oh bruno
The thumbnail disagrees.
lol funny thing is they usually look nothing like the stars in real life
the second black panther movie waves dont look anything like them? i beg to differ lol
Yes they do now. This is only till recent years. Look at the recently released Marvel Legends, theyre awesome.
Yeah guess ur right xD butFor lil figure it close enough tho..
Marvel select do
Not correct
this video is either super ironic or the worst ad ever
Their action figures sucks especially when you see them live in the store they look very cheap.i prefer the Japanese ones they are more accurate and detailed in face and etc..
moraine labandero it doesn’t suck for 20 bucks that is an easy buy the Japanese figures are WAY MORE EXPENSIVE
Not an ad and if was it’s the best ad EVER
@@morainelabandero2373 well, looking cheap cuz they really are cheap mate. 17$ and the figure actually reminds the actors which never happened before? I would obviously prefer that over spending 200$ to 600$ on figures that don't look cheap. I would prefer buying something more valueable for that kind of price.
Camila Castilhos
Why not both?!
All you saying that these look bad need to look at the Marvel Legends faces from a few years ago...like the Guardians of the galaxy Star Lord face from 2014...yikes! Also stop comparing them to Hot Toys...those are $200-300+ figures...these are $20!
They're getting better but come on.. that Paul Rudd was terrible.
Red White and Vibranium that is the worst headsculpt with minimal paint. Now the new ones look so much like him.
Paul Chow they did a second release of him. Google marvel studios the first ten years ant man 2 pack. They fixed the headsculpt there
@@BoogSReviews then why did they highlight this one in this video?
Paul Chow The makers of the video probably don’t collect the figures and think they look just fine. They probably just chose the ones at random. Maybe this video was made before they rereleased him idk.
The Loki figure is absolutely amazing
Hasbro should hire master toy painters Noel Cruz and Kyung Ah Kim to paint the figurines. They are next level. They create impossibly hyper-real art, even better than Hot Toys.
Hasbro doesn't hire/employ toy painters AT ALL.
It's a mass production
Hasbro did a very good job over the years, though I really wanna know what happened to that Marvel Legends Infinity War Captain America. The figure is great just, that’s not chris evans...
LemonFiash it looks like Dwight now that I’m seeing him up close. Also looks like Charlie day too
That infinity war first wave got rushed.
Just wait for discount and give it to the kid. It not going last a week anyhow,
Neca, Figuarts, and many more brands are so ahead of Hasbro. It’s not surprising that they can finally make faces look exactly like movie stars. We seen this from other toy brands years before Hasbro even started using their photo-realistic face printing.
Haven't you guys heard about Hot Toys?
Yeah and world box
World box action figures
Well those are insanely (overpriced) super high end collectors figures, not regular retail figures that costs around 20 bucks, which for that price these faces are really damm impressive
Elias cavling lassen yeah this is a 6inch cheaper figure vs a 12inch $300+ figure
@@J07911 SPURGT
"That changed when Hasbro introduced it's photo real technology in 2017"
That's false, if not a downright lie. That changed many years earlier thanks to japanese companies like Bandai. Hasbro adopted what japanese companies were already doing for years!
You've got to realize that introduce doesn't necessarily means invent. Lol
@@isaacblancaflor1895 "Introduced IT'S photo real technology." That literally says THEIR photo real technology when in reality it wasnt.
Well Japan does not actually make photo real toys. Plus a lot their good stuff is Tomy and a few others but for example to be more specific a figure on a sexualized character is most likely to break when falling over than a collectible statue of Mario, Gundam, Batman etc.
@@alexanderavila2514
As far as I can see, Chinese action figure makers like HiPlay are the king of the hill at the moment.
Japan was also the ones who invented the modern ankle pivot (using the shaft of the hinge to pivot the foot instead of the leg), and probably the modern hip balljoint too.
Why do all the action figures have big lips?
true
They want to be THICC
the spiderman doesn't even have one I believe
Hasbro: I like big lips and I cannot lie!
What about that loki?
1:37 Now we know what he's doing when he is not making music or performing
Lol
Lol
Lol
Lol
“This isn’t actually Paul Rudd” really? Wowwwww 😂
Almost everyone else is commenting “Hot Toys is way better” and that's true, but you have to remember that these figures are of a smaller scale and they're way cheaper.
This is The Internet, it knows not of your common sense!
Yes and anyways according to me this are better and I don’t collect them to a collection I collect them to play whit them and hot toys are to scary to play whit
@@Moobeus You seem personally vested and defensive. This isn't an advertisement for Hasbro; there's no affiliation or any mutual benefit between the outlet and the toy company. Wired isn't making "a video talking about toys that look just like the movies", it's a video showcasing Hasbro's recently patented, proprietary technology. They're a tech channel, covering master sculptors forming actors' likenesses isn't in their wheelhouse, technology is.
Also 'give away the ghost' isn't the euphimism which you're using incorrectly, anway
I prefer these. Would love to own a hot toys Black widow someday tho.
“That changed in 2017”
Hot toys: “hold my photorealistic giant action figure”
it's not Paul Rudd... Its Ant BOIII
You have to be blind to not realize that was a toy straight away. Looks nothing like a real person.
Big part of it is that Ant-Man looks like he's smirking while having a stroke, tbh.
That figure looks a lot like Rudd but the expression they chose is horrible.
Yes but the toy companies are seeking repeat buyers added to new buyers to give them bigger money per new action figure by making the action figures now look like the movie star instead of "some dumb yutz" like 1995's Princess Leia (suppose to not look at all like Carrie Fisher) to now Carrie Fisher back then likeness!! ... All for cheaper action figure prices!!
It's kinda disappointing that so many people are dissing these based on the extreme macro photos, which is the situation where these face prints look worst; in person, at any distance farther than about 4 inches from your eyes, most of these look absolutely incredible.
2:10 "Could you please stop air brushing for 2 minutes while we record this interview footage?" "Sorry I got deadlines! psshhhh phhsssssssss!" lol
I've been waiting for a video like this for so long! Yes!!! 😆
0:01 Paul: Why is my face fatter
Hot Toys : Hold my beer
I mean they're not, hot toys are overpriced as all hell and if you actually try posing them they will mostly just fall apart sooner or later
Sweed yeah you pay a house payment (literally) for a figure and you can barely pose it around. I’m not paying that much for a figure I can’t really touch or move or take pictures of.
Happy but that’s a high end thing. Those are way too expensive for most people. Legends are just fine. They’re a good price and you get what you pay for. Not all the time but most of the time. They’re affordable and they’ve gotten real better in the last couple years
Sweed the price doesn't matter, the point is the details and how it look . I see it , I like it, I want it, I buy it
Sweed Same goes for the Legends line. Those things are plastic garbo that fall apart in like 72 hours.
It is so interesting just seeing how these figures get better and better as technology evolves.
We might be getting a new Marvel Legends Infinity War Loki figure because the Thor Ragnarok Loki’s costume is purple not black like the one seen painted here. Thats awesome if so!
Yeah wow, this video gave a sneak peak at that figure before it was revealed.
For me This is awesome to know
When people call them toys but they’re pieces of art
Bigger scale makes it easier to do faces
Wow never knew action figures we're hand painted!0_0
I first noticed this on the Hela figure. 3D scans and models have been used for years (I think Toy Biz's Lord of the Rings was one of the first), but the paint-printing technique has been a step up. Hasbro's paint apps aren't always perfect, I've seen an "Aneuryism Anakin" (aka "Mr. Post-Stroke Force Bloke") , but hopefully this technique is more fool-proof.
Thank you for answering my shower question.
To be honest i collect dolls and actions figures and i don t like the Hasbro ones,some how they look cheap looking,that s why i don t buy them,honest opinion here no hate.
and very expensive for the trash they are
Then what to do collect? Mafex, SH, Mezco?
@@laverdaddebosqueresidencia562 lmao, how are they trash?
@@ThatWrestlingHound stick to hasbro figs if you like marvel, they're good enough and they can get the job done
Most of the ToyBiz figures are WAY BETTER than Hasbro ones, you just have to compare them. For example, the Todd McFarlane's Spiderman VS any Hasbro's Spiderman figure.
I love marvel legends figures! They look so much like the actual people. Yes some may look bad but the Thor ragnarok ones are amazing
*"Kinda Like The Movie Actors"* is the more correct way of putting it in the title
the sculpts arent even that bad its just the paint does them a great disservice
"This isn't actually Paul Rudd".
No shit, Sherlock. It's peanut allergy Rudd.
Hmm honestly I think the 18" invisible woman released during the Toybiz days is like almost spot on looking to Jessica Alba and I doubt they had this technology then though but they still managed to release a beautiful figure resembling the actress.
For the $20.00 "price point" these are not bad likenesses! Not everybody is going to buy $225.00, $250.00 or $300.00 hot toys especially when you can get a whole wave of Marvel Legends or Star Wars Black series with that kind of money! Not a bad kinda behind the scenes look at what goes into making these MCU action figure look alike to their real life counterparts. Cool video! Thanks!
There is a huge difference between how the Black Series looks and how general Legends figures look.
@@MasoomRana I am not talking about general legends. I am talking about MCU Marvel Legends figures.
All things ToYs thank you! Finally someone with sense. I think you get a good amount for how much you pay.
I saw the thumbnail and I thought it was going to be
Top ten worst reenactments in action figures
they used Loki/Tom as a example for the whole video bc they know the fangirls are gonna watch the whole video bc of him😂👏🏻
I guess they got a photo of Paul Rudd recovering from a stroke.
So like maybe in the last 2 or 3 years various companies making 6inch scale figures started using "face printing" for their heads but calling it by different terminology. Did this tech sorta become free market all the sudden or what? I understand there's various methods to accomplish this but I find it a bit curious all the sudden one by one it's featured on most figures coming out now.
it makes sense why it's used more, it makes it easier for the sculpturs to make faces and the results speaks for themself.
Plus with Marvel and Star Wars movies they plan for toys from the start so actors likeness is already secured.
@@Pleyway ... Hasbro won't get Disney copyright laws OK that all toy companies got up to 2013 with George Lucas ... so Carrie Fisher as the 1983 Slave Girl likeness is now in the books!! The 6 inch 2014 Hasbro Slave Girl will never outdo the best 3 3/4 inch one (I.e. take the 2008 Legacy Collection Leia slave girl for example)!
If someone only showed me the head and told me to guess who it was. I don't believe Paul Rudd would come to mind, and I'm familiar with his work.
2:55 she rotate the model the hole time so it looks like she has something to do in this company.
they're acting like Hasbro paved the way for realistic action figures😂😂
Does anyone have an idea about what machinery they are using to print the faces?
1:36 I thought he's going to sing "I Know I'm Not the Only One" LOL
This is an action figure that doesn’t look exactly like Luke Skywalker, huh never would’ve guessed
Interesting video to watch. Hasbro is getting better, but Hot Toys are by far still the masters of the sculpting world!
Be real! How much did Hasbro slipped out under the table?🤑
S.H. Figuarts look like a movie stars much Better Than Hasbro
Captain America disagree
@@dbz100ful Yeah. Also Figuarts a really expensive. These are pretty realistic and won't break your budget.
@@MardonNaLou expensive? Man figures isnt supposed to be cheap. Those things that are cheap is called toys
It depends. It's a hit or miss for me.
Besides, they are too expensive to take the risk of pre-ordering figuarts figures.
It depends dude, and to be honest, in terms of Spidey, Cap and Thanos figures, Hasbro takes the W
The fact that they used Loki is iconic
I think that the new Loki action figure rumored last year??🤔
Yeah. I was stopping the video to freeze the picture to see if there were any unreleased Marvel Legends in the background on the shelf.
All things ToYs yeah there’s Corvus Glaive right by Dwight’s neck. He’s not actually out yet.
I bet that these aren’t the highest quality, but cost a lot of money
Cost
philip_statho yeah
Not at all they are actually in a decent price range of only costing about 17 dollars
Most of them are pretty good and are only $20 retail
Nope. They're actually a pretty good price for the quality. Most marvel legends are $20.
“hOt ToYs Is AhEaD oF tHe GaMe” yeah nice mate why don’t you blow your bloody $400 on a single figure while I sit back and spend less than half of that on an entire wave
Anyone rally wanna these hi-res reference photos from sci-fi/superhero films? I don't know why but I'm obsessed with looking a tiny details in those outfits.
Now i'd love to see how those damn bootlegs that look 99,9% as the originals are made 🤔
I've never seen those pictures of Tom Hiddleston 😳😳
Now thats magic right there
EXCUSE MEEEEE IS THAT A LOKI ACTION FIGURE I NEED IT N O W
That’s is the Marvel Legends Loki from the Ragnarok Wave. Normally retails for $20 but a lot of them are getting cheaper since there’s many of them
Demi Glader There’s a better one coming to Target this year for 40 USD that comes with Corvus as well
No, it's *P A U L R U D D*
I had it but the hair part broke and it was the only one I had
@@ledezmacinema6675 im sorry
Awesome ,always wanted to see a behind the scenes for this 👍
I prefer to think of them as "articulated sculpture."
Unpopular Opinion: Marvel Legends actually does have good head sculpts. Take Black Panther wave 2, Captain Marvel wave and the new reveals at New York Toy Fair '19 they have improved in my opinion and they are getting better.
YEAH LETS GO MARVEL LEGENDS
"This isn't actuall Paul Blart Mall Cop" - LOL
I just realized that this video accidentally revealed the infinity war Loki before it was announced at toy fair
*This isn't actually Paul Rudd*
Yeah no shit xD
I remember when the WWF toys introduced the "Scantron" tech to have more lifelike wrestler faces.
Why couldn’t they have put this much effort into the Jurassic World toy line?!
I would've thought they just used 3D scanning at this point. I'm pretty sure that's what's used to make the 1/6 head sculpts they make in China. I don't know what kind of 3D software they use, but the one I've been using for years does not show what the model actually looks like in the viewport, instead showing what it calls perspective and orthographic views, so the render of the model doesn't look like the model does in the viewport from either view. That's what has motivated me to begin sculpting with physical media.
Hasbro didn't want to show the part where they use child labour
That is one of the best things that happened to us collectors.
Hope Hasbro makes their action figures look like movie stars?
Well, they don’t 🤷🏻♂️
Your joking on the ant man one right cause that looks nothing like Paul Rudd
They've certainly gotten better, but that Ant-Man figure used at the beginning of the video does not look like Paul Rudd.
actually, japanese toy companies like Bandai with their SH Figuarts line have been using the 3D photo print technology for a long time now
You may hate me for this, but nowadays I realized that (compared with ToyBiz) the Hasbro's figures are made of a kind of cheap plastic, few points of articulation, use the same mold in almost every figure, some articulations are made of a weak plastic, gross legs and unproportional big heads compared with the body. On the other hand, ToyBiz offered a lot more articulations and balljoints in the groin, that allowed an incredible range of movement for the legs (for example, the Todd McFarlane's Spiderman, Blackheart, etc). It's a shame that Hasbro won't improve this quality details on their figures.
Those ball joints didn't really improve range, but they did make it so that you had to turn the thighs around the wrong way to make them move in certain directions.
Also, matchups with recent Hasbro figures are not flattering for ToyBiz. Omega Red and Bishop come to mind as figures that are improvements in basically every way.
Are these actually hand painted?
Its clear Hasbro doesn't use this technology with power rangers lighting collection
3:50 _And a few months after everyone signs off on it it's ready for store shelfs._ - Where it still resides to this day because no one would buy it! 🤣
Guys, you can now make action figures with your face/likeness!!! Coming out this Fall 2022 by Hasbro Selfies!
What do you mean, that is Paul Rudd!
Marvel legends are some of the best figures ever. They're not too expensive to customize and they're damn articulated. But imo toy biz did it better cuz they had hand sclupted figures with better textures
"This isn't actually Paul Rudd."
No way! I didn't know that!
One of my all time favourite Marvel Legends has to be Black Widow from Infinity War, by far the best and they nail the likeness of Scarlett Johansson 100% perfectly👍🖤
Hah happy early April fool's...
Fascinating insight, into how they are made today. Thanks
Ever heard of Hot toys? The detail there is incredible
They've could've used a 3D camera to scan the actual cast and transfer it to a computer. There's a studio that does it in Japan and it captures WAY more details and looks more realistic because after all, they are scanning an actual person. From the details of the wrinkles in the clothes to the strands of hair. It's easier and much more realistic. But of course you can only make a figurine of a character that was just popular because characters like a young Han Solo is impossible to recreate because the actor has already aged so there's that.
"This isn't actually Paul Rudd."
Me (in sarcastic voice): I actually thought it was.
They did Paul Rudd dirtyyy
Literally every toy except the ant man toy looked reasonably like the actor. why did you pick that one for the thumbnail above all others? I honestly thought the video was a gag video about toys that didnt look like the actor.
Guess Insider has never heard of Hot Toys
This is an action figure of Paul Rudd post stroke.