The Most Ridiculous Sponsors In World Football
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- Опубліковано 12 вер 2024
- From Manchester United's Official Mattress and Pillow Partner to Liverpool's Official Coconut Water Partner, HITC Sevens takes a look at some of the most ridiculous sponsorship deals and partnerships in world football.
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Would have been even more hilarious if this became Alfie’s first ever sponsored video
Well, this is de facto not Alfie's channel.
@@Drunken_Master how come?
@@waleedalarmanazi159 The channel is owned by HITC, which is owned by GRV Media. Alfie is just an employee.
The video should have ended with "This video is sponsored by Adam and eve"
@@waleedalarmanazi159HITC is a company that he works for
OK but the Atletico Spider-Man shirt goes hard, actually
Yeah, that one did kinda rocked to be fair!!!
they had a shirt with Hell-Boy as their sponsor that was hard as fuck too
The shirts go hard if the movie is cool or at least has a cool logo. The Spider-Man logo was cool and meshed with Atletico’s colors very well. Nobody looks cool with “Peter Pan” emblazoned across their chest.
There's a picture of Tobey Maguire and Kirsten Dunst holding their own personalised Atletico shirts too!
yea they've gotta be collectors' items now, worth at least 300€
i feel like 9 minutes may be a new hitc sevens record for longest intro lol
They are normally long but this one took the biscuit
@@jekanyika Next up, Manchester United's official biscuit sponsor!
He said it’s his longest since the Suriname video
The US takes this whole behaviour to another level. At a USL game last month when the ball got kicked out of play the announcer would declare: "Corner, sponsored by Bank of America!!"
US is the “best” at insane sponsorship practices, European football (especially lower-division or oil clubs) takes the cake in insane sponsors
@Phoenix-vr6bv they're both equally shit tbh
Friend, my local USL team has a sponsor announcement for Yellow Cards!
"And the ref's showing a McGurtic Law yellow card. When you're in trouble with the Law, call McGurtic!"
Thought I heard that when I watched USL Super League last week.
3:48 I thought Alfie was being a gentleman by avoiding the obvious joke and going for a more tame one, then he did it anyways! Alfie you rascal!
Did a spit take with my morning coffee.
possibly the best ever HITC Sevens video moment. I love how bold Alfie has become with his humor
ah yes. I would like to sponsor Yorkshire man's youtube. I am a harassment lawyer representing Freddie Adu
You mean further ado?
No, all the videos are without Further Adu
In my country Nigeria, almost ALL 20 clubs in our top flight are sponsored by some form betting or gambling company… in a country where half of us are Muslim 😂
Isn't the whole league sponsored by Naijabet or nairabet.
@@Keddeadkedemptionthey’re just two of the biggest ones. There’s also Stake, Bet9ja, Bet King, 1xBet and a few more
If Muslim countries (or any country deep into any religion) were to follow Islam, I'd know it.
@@Keddeadkedemptionyes and it’s not just those two. There’s 1xBet, BetKing, Stake, Bet9ja and more
@@stanyamish3996 very true
The irony wasn't lost on me(bearing in mind his penchant for elderly women) that Rooney needed a lubricant sponsor
You sir have have just won the “made me spurt out my coffee” award for today. Thank you very much. 😂
If I can find sponsors I’ll send you the award. 😂
I’m still amazed Levy has allowed Tottenham’s new stadium to go unsponsored this long
A stadium known as the spiritual home of rugby union for over 100 years got its name bought out before our 5 year old stadium that is just the name of the club.
Last I heard, there WAS an attempt to sell naming rights, but no takers. I personally just call it New White Hart Lane (Hell, the stadium is basically on the same site, isn’t it?”
@@martinwhiteii6971this is false, they've had offers but they've been surprised at how valuable having concerts/NFL etc at the "Tottenham Hotspur Stadium" is for their brand, so the valuation of a stadium sponsorship is super high
The god damn UNDERTAKER from WWE having a FULL ENTRANCE and getting to present a trophy in that one Al Nassr game was surreal. Cristiano couldn‘t help but laugh.
Ronaldo should be allowed to laugh from prison. He and Greenwood can share a cell
just in case you don't know, "kung fu hustle" is one of the finest films ever made. *seriously.*
Brothel partner? Well, my big idea of sponsoring Stade Brest's rise doesn't sound too bad now, does it?
Brazil did it first, search for "fatal model".
Lol
“Gulf lubricant helped them slide down the table.”
I am sorry folks we need to lobby to have Alfieism entered as an official part of the King’s English.
Wait you can just make the king say things? Why doesn't Pepsi make him say to drink pepsi?
Chelsea must be keeping all those extra players as walking ad space. It's a smart investment if you think about it.
Alfie being a total savage, and I'm here for it!
3:50 you knew it was coming but he went hard
I love when he goes all in
The Swedish one needs some clarification imo. Pretty much all the sponsors are local businesses that sponsor the team because they actually care abt it, at least more than foreign gambling companies. We don't allow billionaire owners to take over clubs, so having a ton of shirt sponsors is necessary smaller clubs to even survive.
True. But to be fair most clubs here have a severe lack of imagination when it comes to giving sponsors exposure. They plaster the kits with 20 small logos that no one can distinguish but meanwhile stadium advertising is very underdeveloped outside of the men's top division. And even there it's years behind compared to other leagues. Like LED-boards mostly covering just one side of the pitch. Swedish clubs should look at Germany. Much cleaner kits and at the same much better brand exposure on the stadiums. Even 3. Liga is better than Allsvenskan there.
Don't forget Everton with the Angry Birds sponsor on their arm 😂
For those interested in where the specificity comes from: It's about market niches. It's obvious that you can't have Pepsi and Coca-Cola both as your sponsors as they are directly competing. But are Pepsi and Red Bull also directly competing? If Pepsi is the "Official drinks sponsor", there's no room for Red Bull in there, but if they are the "Official cola sponsor", there is. The more ground you want covered by your brand, the more expensive it gets. And if you're not too afraid of the grey areas of competition, you get more specific and cheaper.
Official dairy partner. Somebody got paid to come up with that 😂
My nephew's football team is sponsored by a carpark which happens to be the only feasible location to park your car within walking distance of the field. Still, at least they're not sponsored by the only brothel within walking distance.
And I thought, Borussia Dortmund getting sponsored by a weapon building company is weird
Germany is very engaged in wars.
*such as?@@MatheusFernandes-xf4zm
I want Glock to start its own football team now. Come on Glock, do it, it's way less weird than horse sperm!
Australian League Star Wars round in Thumbnail this video gonna be a banger🔥
As already mentioned, Voukefalas ("Ox head") is the name of the beloved horse of Alexander the Great. Voukefalas supposedly came from Thessaly, which bred the finest horses in ancient Greece, hence the connection with the city of Larissa. Unfortunately, like hundreds of other amateur sports clubs in Greece, the team folded in 2014.
"everything is sponsored." Except the Chelsea shirt isn't worth it.
Screw you Bad Boys 2 is a classic!
This comes out one day after I heard the wrestling company AEW, run by Tony Khan, will be sponsoring the shirts of the Fulham women, run by Tony Khan
Always been my dream for my little hometown club to have a good FA Cup run, be drawn away at Fulham and to start a CM Punk chant.
Here in Greece (again) the team that I support, asteras tripolis, the same that team scored that one goal when harry kane fumbled the ball in the europa league while as a gk, changed their name to asteras aktor, after a construction company. And everyone (including rival fans) are piiiiiissed.
in fairness it is unarguable that football is now worse off without jay jay okocha
And now there are 11 out of 20 Premier League clubs are sponsored by gambling firms.
Speaking of gambling firm sponsors, many Chinese gambling firms tend to have the number "8" in their names because the said number is similar to the word "发" (pronounced "Fah"), which means "prosper". Of course, this is really ironic considering all gambling firms will make everyone broke for most of the time.
They don't indicate who will prosper
it's absolutely hilarious that they put "88" there though because of the neo-nazi connotations lol
personally unless Alfie suggests to sit back, and relax and join him on a journey somewhere, i'll never be able to sit back and enjoy the journey for each video😐 Don't do this to me Alfieeeeeeee!
I was on the edge of my seat the whole video highly stressed out
Finally someone talks about Udinese and Apu weird sponsorship. When it was first announced, I couldn’t believe my eyes, and we became a number one laughing target for the rest of the Serie A. Apu had less than 400 followers on Instagram when this was announced, and their account looked like a random assortment of schizoposts, and the cherry on top was having to explain what a meme coin was to my dad’s friends.
There's nothing wrong with Apu
apu is a finnish meme from 2016 originally laughing at mentally challenged and unprivileged people and now some idiot made a coin out of it
I hope the Pepe artist sues the hell out of the "Apu" that's blatantly copying Pepe. Does Italy not have plagiarism or copyright laws?
In Brazil several clubs are being sponsored by an "online brothel" called Fatal Model. One even was about to be renamed into it but the backlash was massive
Watched Mallorca vs Real Madrid and the water break was sponsored 😂
Love it how the two greek teams in 7th combined to have a sponsor for coming and going
Irn Bru was a great sponsor for Scottish football imo. They gave a glass bottle of irn Bru to the man of the match.
Looked great on the Queen's Park shirts too
When I was little I watched a football match between my village and the neighboring village and my village club had an official sunflower seed provider. This was in a small village in bulgaria over 10 years ago so small my father was in consideration for the gool keeper but he declined.
the German 2. Bundesliga side Karlsruher SC had the guest formation presented by a firm offering grief support for people who lost a loved one. don't know i they still do but i always thought it's hilarious
8:04 I haven't seen these many sponsors outside of the Argentine 3rd division, good God.
Turmeric is freakishly good at reducing inflammation, my knees would be fucked without it to be fair
"Percussive therapy" used to be called something else in my day
Same. Used to be "Bashing someones head in."
Alfie is in his element here with an almost infinite supply of BS to call out. Excellent video!
I’ll never forget when Scunthorpe was sponsored by a company that checks men’s prostates
Jeezus I remember Star Wars week in the A-League. Even by our lofty standards that was a shocker.
A Liga has made it to an HITC thumbnail! We’ve made it lads, clearly the single greatest league in the world! 🎉 🏆 🍻
We're massive!
Not the weirdest I guess but the channel 4 TV show Taskmaster last year was the main shirt sponsor of Chesham United (who play in the national league south)
1:12
Coke sponsoring the Olympics
and McDonald's is hilarious.
Turmeric is used in Caribbean and Indian food if you’re not familiar with it
I kid you not at the time Voukefalas was being sponsored by that brothel i was staying in Larisa with friends near the actuall brothel and one of my mates legit at 10 in the morning as we were walking the street snuck in the reception area and stole a Voukefalas shirt behind their desk , i am not from Larisa but from the little time i spent there people were more apathetic than sceptical of the situation , it was the small gossip of the city that you talked about for 5 minutes laughed about and then forgot , whenever my girlfriend ( she is from a mega rich family) ever pays for anything they call me Voukefalas
18:37 - Eastern Europe(and especially the balkans) is full of clubs named after sponsor companies . Some were established during socialism as "amateur" clubs linked to a factory:
Varteks - Croatia
Teteks - Macedonia
both named after a local textile factory, where the players were supposedly employed and played football in their spare time.
BATE Borisov - Belarus - BATE is abbreviation of the Borisov Tractor Building Plant in Russian/Belarussian.
Arsenal Kazanlak in Bulgaria was linked to the arms production factory.
Zbrojovka Brno - also arms production.
This is not so different to say Thames Iron Works, established at the shipyard, or indeed the original Arsenal. But it was all fake. It was just a coverup scheme to employ the players somewhere because the sport was "amateur" in general under socialism.
Many were a lot more vague(not linked to a specific factory or location, but rather to an industry type) and easily translated as Oiler FC, Railway worker FC, Miner FC, Worker FC etc. such(or equivalent) are existing in all countries.
There are also lot of them after socialism, where a a wealthy owner in the 90s buys a village team, rebrands it following the company name and promotes it up the leagues.
We all know about Sheriff Tiraspol from Moldova(Transnistria).
This was also pretty common in Bulgaria:
Litex Lovech. The club was briefly abandoned by said owner and renamed to simply FC Lovech, later it was moved and renamed to CSKA-Sofia.
Naftex Burgas, the name here again was following the pattern of the previously established Neftohimik(Petrol worker) at the Oil refinery, but modernized after the current company name.
Antibiotik Ludogorets is an example of the reverse - established with one of those generic "worker at x facotry" name, later rebranded to a more vague regional nature phenomena, by the wealthy owner. The pattern with regional things like rivers, mountains, ancient historical(Greek/Roman) city names valleys is very common in Bulgaria also.
Not to mention that in other sports as Volleyball and Basketball the sponsor name is literally included in the team name. The funniest I remember is CSKA Cool Condoms. There are also Lukoil Akademik, Levski Siconco etc.
Saying visiting a brothel is someone everyone does bc it’s a human need is fucking insane 😭😭
that was an unbelievable clip lmao. I love that Alfie digs up gems like these
Nothing better than staying up all night to watch UA-cam, searching for Alfie's channel, only to see he's uploaded 5 minutes ago and Darth Vader is in the thumbnail.
Truly the best football channel. 😭
We need to talk about turmeric
I really hate the PEPSI sponsor for most for the UCL as it erased City identities.
Same with me. Even worse, the current logo is too rubbish because it feels as if you were in the old times. The previous logo between 2014-2023 is still better.
You can't beat the sponsoring of Eintracht Braunschweig 1973, being the Bundesliga's first kit sponsor: Jägermeister.
Cheers
really really did not expect Rutherford Raiders from my old uni league to appear in a HITC sevens video, almost completely forgot that happened while I was there. great stuff as always Alfie
I remember laughing when I seen euro 2024 had an official BBQ sponsor. Games gone mad.
18:35 “one of the worst named teams in the world of football”
years of scrolling on livescore has led me to know some other names off the top of my head:
the strongest, bolivia
insurance management bears fc, the bahamas
border security force, india
police fc, uganda
prison fc, trinidad
Athletic Football Club United, Sweden
Remove The Strongest from your list immediately. That's actually the best club name in the world, even better than Go Ahead Eagles
If you must have a Bolivian team I believe they have an FC Barcelona there unaffiliated with the Spanish side who have sued them and lost
More bolivian club names:
Destroyers
Always Ready
Aurora
Oriente Petrolero
@@maxisosaperez1570 bolivia is just that guy man
I always find it really funny that Toronto FC's shirt sponsor was BMO. The Bank of Montreal.
Toronto and Montreal don't like each other all that much, and in every league they've both had teams in, inlcuding MLS, they are bitter rivals.
There's also a major Canadian bank named after Toronto, namely TD. Toronto Dominion.
This is how I feel about AIA forcing Spurs to have big red letters on the kit every year.
The Shirt sponsor for Borussia Dortmund had to change the colors for the logo. For some reason, a blue and white logo wasn't well liked in Dortmund.
TD sponsors the arena of the Boston Bruins, who have generally been a menace to the Toronto Maple Leafs
They should have gotten BMO's brother, whose name is Football
Alfie I love it when you fire away at other UA-camrs. That shoot at the high performance podcast is legendary 😂
Surprised that Turkish Süper Lig, where half the clubs have sponsors in front of their names, got no mention.
Nothing compared to Liga MX tbh
I swear in Greece at one point the big 4 were sponsored by betting company Stoiximan. Then I was at Cyprus and caught a league game on tv. both teams that were playing were sponsored by them as well.
And as an Australian I thought I was over that Star Wars round in the A-League. Jesus Christ!!! 😂
A joke in the Netherlands was to get the Eredivisie sponsored by Disney, so they could call it the Mickey Mouse League.
The whole league nowadays.
The New Saints (TNS) should have a big attention here since it's mentioned in this video. Even though Liverpool fans might be familiar with this club because they were Liverpool's opponents in the first qualifying round of the Champions League, due to the fact Liverpool were granted a special permission by UEFA to play in the Champions League as a reigning champions despite being 5th in the previous season's Premier League, back in 2005, TNS were now one step away for becoming the first Welsh football club to play in the European club competitions after winning 3-0 against Panevezys (Lithuanian club) in the 1st leg playoff round of the Conference League. You should do the video about the Welsh League next time!
After hearing the name Soula Alevridou, it might be time to retire Freddie Adu in favour of the Greek Madam
The 8 minute introductions is why i love this channel
3:53 COOK THEM ALFIE!🤣🤣🤣
Phillip Billing in WWE gonna be fire 😂😂
I wondered if Pompey being sponsored by Beanie Baby manufacturer Ty, complete with plushie red heart on the shirt, might be on this list, but no. These ones are far more weird.
The benefit of being sponsored by Ty was that Portsmouth had an official Beanie baby!
The dude Ty is a horrible person though, it turned out
@@ninjalectualxoh wow, I just looked him up and yeah, you're right. One of the biggest tax evaders there is.
13:54 Did you just call greek gyro a kebab? You have angered the Greeks my friend.
Killed me with the tractor turning faster than casimiro 😂😂😂
That was brilliant 😂
Great stuff. I'm from the Philippines and we have some pretty wild ones in basketball 😂
As a Fenerbahçe fan I can indeed confirm that the biggest reason football is going downhill is because Jay-Jay Okocha isn't playing anymore
I love that I can see an Alfie tweet and then think ah they'll be a video on this in a few days
Saint Helens And Wigan warriors are two separate rugby league teams not one team (just the way you worded it sounded like it was one large team)
I'm seeing a missed opportunity from the 2021 Euros to have Christian Eriksen's cardiac arrest and the subsequent medical break sponsored. Or really just any long injury break being sponsored would be great and totally not bleak.
I'm gonna say what no one else dares to say, Heinz beans aren't that great, the sauce is too thin
Baked beans are terrible, no matter the brand. 😝
To be fair, your always hearing and seeing reports from clubs training grounds especially the big clubs so having a sponsor doesnt seem that strange.
Essentially getting constant advertising throughout the summer with players coming and going and doing medicals etc.
To be fair, Simon Mignolet always looked confused and awkward. (I'm Liverpool, I can say that)
Really enjoyed the unusually explicit video
In the last football match I was to here in Norway they had sponsors for the goal kick 😂
Many years ago i went to Halifax Town, and it was possibke to sponsor players sock ties.
Kung Fu Hustle is awesome, to be fair. I'd be pleased for my club to have that sponsor instead of Betway
And to think the Sun took the piss out of my beloved Walsall for signing a shirt and stadium sponsorship deal with Poundland who are, ultimately nothing other than a locally headquartered budget retailer in the middle of cost of living crisis. Far better them than another crypto scam or Chinese betting company. Thanks for shining a light on the truly embarrassing sponsors in football Alfie.
Cheers, Alfie, that was one of the most entertaining videos you've ever made.
STAR WARS ROUND MENTIONED
Mattress and Pillow partner where the back line fell asleep 😂😂😂
Spectacular stuff Alfie. Absolutely savage.
Fair play to Kanu. Went from playing football with Gareth Bale to selling Turmeric. Genuinely sound fella as well
Wonderfully savage and pointed mate
Sponsor names in club names have been a plague in Poland in early 2000s. Even Legia Warsaw was named Legia Daewoo for a few seasons.
Funny thing is that in some sports like volleyball this thing is still incredibly common, and with the sponsors changing every few years barely anyone knows how the teams were originally named anymore.
The C in HITC is for COOKING 🔥🔥. Alfie is on one! 😂
Atletico Madrid and their multiple film sponsors in one season has to be up there
Up there as MOST AWESOME
this the best video ive seen in years 😂❤
Man City being sponsored by a Mongolian company is just too funny to me idk why 💀
It's a Chinese company from a province called inner Mongolia which is next to Mongolia not in it for some bizarre reason
@@NoContextVideosChannel it's because it was historically part of Mongolia, but is now inhabited mostly by Han Chinese. But yes, it's a Chinese company
@@maciejbala477 makes sense
ALEAGUE MENTIONED 🔥🔥🔥
No mention to the fact that the club is named after Alexander's stallion , Bucephalus ; Come on Alfie.
I didn't realise pick was an indecent colour. My university basketball team wore pink because we knew that if we did that we wouldn't need an away kit.
You forgot to mention in the Udinese section that Watford was sponsored by Dogecoin in 2021. I think it's very obvious that our owners are totally strapped for cash
You forgot the goat of sponsors
Fatal model
The name of the company is wxactly what it sounds
So
This company not only decided to not only to sponsor Vitoria, a giant of brazilian football on the first tier, but tried to by the naming rights of the club (yes, the club would be called Fatal Model Vitória), givin up after pressure and settling for just the field name
The funny part is the promotional materials , specially because the star of the team, luan (famously neymar partner on brazil's gold medal in the olimpics) is always involved with prostitutes in scandals (once he was beaten out of a brothel naked by fans who were angry with him partying after a heavy defeat)
Pois é, eu ia comentar isso... kkkkkkkkkk
unironically one of the best uploads on this channel ❤
your comedic value is incredible
I foolishly thought that my country wouldn't be included in yet another Alfie video and then we're literally the first ones.
Incredible.
Best German players in the premier league of all time. (Day 669)
Alternativly you could do "Best German players who played outside the Bundesliga" or something like that if you prefer.
I will not give up until the video is made or Alfie himself tells me to stop. Everyone else telling me that will be ignored.
If you don't believe my number, just go back to the previous videos. I'm at the bottom most of the time, but I'm there.
Goat
Day 1 of asking why would this be an interesting video for the rest of us?