Efficient Video Marketing for Manufacturers: Tim McLaughlin’s Proven Approach | Missing Half #31

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This week, Bill sits down with Tim McLaughlin, co-founder of Blink, to discuss how video is revolutionizing marketing for manufacturers and B2B companies. Tim shares actionable insights on using video as an essential sales tool, helping businesses overcome the challenges of a dwindling sales force by leveraging video content to fill gaps, engage prospects, and close deals. Tim's production method allows clients to create multiple videos from a single shoot, maximizing content efficiency and ensuring consistent messaging across platforms.
This episode is packed with tips on how to integrate video into your overall marketing strategy, from creating explainer videos to product demos, and using video to train new sales teams. If you’re a manufacturing marketing manager or executive looking to boost your company’s video presence, this episode offers the guidance you need.
Tim McLaughlin is the co-founder of Blink, a full-service marketing and video production agency based in Pittsburgh, PA. With over 15 years of experience in the video marketing space, Tim has worked with numerous brands to create compelling video content that aligns with their overall marketing strategies.
Connect with Tim on LinkedIn: / timmclaughlin321blink
Learn more about Blink: 321blink.com/
Connect with Bill on LinkedIn: / bill-woods-i
Follow 50 Marketing: / 50-marketing
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