Dawn of Def Jam: Rick Rubin Returns to His NYU Dorm Room

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  • Опубліковано 16 чер 2024
  • Def Jam was started 30 years ago in Rick Rubin's NYU dorm room. Watch him go back to the place where it all began for the very first time.
    Get the full story at: www.rollingstone.com/music/vid...
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КОМЕНТАРІ • 867

  • @phrenzy1
    @phrenzy1 8 років тому +1658

    anyone else wish this was feature length?

    • @voteZDLR
      @voteZDLR 8 років тому +9

      +phrenzy1 Yeah :-/ I do think they have full length documentaries about him though.

    • @turnerj3699
      @turnerj3699 8 років тому +2

      +voteZDLR Link, please.

    • @voteZDLR
      @voteZDLR 8 років тому +3

      Jamal Turner Ooooh, well, I just said I *think* there are some. I did google it briefly though just by typing "Rick Rubin" in the search box. They got this one video BBC did about him that's nearly an hour, plus several other things as well. I would look specifically for a DEF JAM documentary though. You're more likely to find one about it and the people who started it than the people by themselves. So yeah, try searching for both of those things :D

    • @turnerj3699
      @turnerj3699 8 років тому +1

      voteZDLR *salute*

    • @voteZDLR
      @voteZDLR 8 років тому

      Jamal Turner o7 my friend

  • @Lastcookie
    @Lastcookie 5 років тому +172

    Studying is to be done in the library

  • @nedisahonkey
    @nedisahonkey 7 років тому +453

    *in Arnold Schwarzenegger voice* studying is to be done in the library.

    • @fiveyearold
      @fiveyearold 4 роки тому +4

      He was definitely high in that situation. Sounds like weed

    • @maxmatson1578
      @maxmatson1578 4 роки тому +1

      That's exactly what I was thinking!?😅

  • @davidwhiteboy2053
    @davidwhiteboy2053 8 років тому +795

    1:08 "I'll say I don't normally look back very much."
    This is one of the reasons Rick is always so calm, collected and at ease with himself. Our minds have a maddening tendency to get caught up in the past (and future) and all that does is destroy the peace of the present moment. Only look at the past or future insofar as they are pragmatic and necessary. Ruminating on them does nothing but bring anguish and disappointment. Rick Rubin lives in the present moment, and he exudes tranquility and peace. We, too, can achieve that by also living in the present moment.

    • @DavidBoura
      @DavidBoura 8 років тому +5

      +David White so true, thank you!

    • @nadashame2108
      @nadashame2108 8 років тому +16

      I need to learn how to do this

    • @davidwhiteboy2053
      @davidwhiteboy2053 8 років тому +10

      Corban Romolor Mindfulness meditation. It helps you become aware of the present moment.

    • @HarrowerJX
      @HarrowerJX 8 років тому +3

      +David White peace brother :) wise words !

    • @nikunashi3494
      @nikunashi3494 8 років тому +1

      +David White So true, just been reading krishnamurti, he explains this precise thing perfectly.

  • @perks8334
    @perks8334 4 роки тому +47

    This man has produced so many bands/artists how can I not find a documentary on him???

  • @ethan_ryan
    @ethan_ryan 8 років тому +532

    How has this not been made into a movie yet?

  • @liwtumrn4
    @liwtumrn4 8 років тому +1179

    The girl who's room that is probably had no clue who rick rubin is

    • @turnerj3699
      @turnerj3699 8 років тому +57

      +nyGIANTS I thought about that. I said to myself "whoever gets this room is going to lose their shit when they step in and see that!" The contrast to that would be some person thinking "ugh! they keep writing on the walls." and triple coat paints over it lol

    • @apan9711
      @apan9711 6 років тому +1

      lol

    • @TheWitchOvAgnesi
      @TheWitchOvAgnesi 5 років тому +25

      Would have been fun to include her in this.

    • @secoulte
      @secoulte 5 років тому +20

      @@turnerj3699 Funny thing is he used a Crayola marker. Those things are water based and completely washable. It wouldn't stay on the wall for long. Cop Out!

    • @secoulte
      @secoulte 5 років тому +11

      Yep I am, or the producers are. Signature is just for show, because NYU would probably freak out if he used a permanent one. Homophobic gay slurs. Cool.

  • @U2BROTHR
    @U2BROTHR 4 роки тому +18

    This was the best time to be alive. Def Jam changed my life.... Run DMC, Beastie Boys, LL Cool J... honestly...my teenage years right here cause of this man...

  • @ArbitraryLifestyle
    @ArbitraryLifestyle 7 років тому +156

    Rubin and Dubin as roommates? That's neat...

  • @TaylorRamsYung
    @TaylorRamsYung 7 років тому +210

    I wish this was longer.

  • @lonestarfriend
    @lonestarfriend 7 років тому +6

    Rick is such a well-spoken and handsome man.

  • @imperialmedia3656
    @imperialmedia3656 3 роки тому +14

    Rick is just an amazing person as it is

  • @CanaryWorfRuns
    @CanaryWorfRuns 9 років тому +2

    Rick Rubin.... producer of most of my favourite rock albums ever, started Def Jam with RS? How did I get to 35 without knowing this?

  • @SuperStrik9
    @SuperStrik9 6 років тому +17

    From Slayer to The Beastie Boys and everything inbetween. That's what I love about Rick.

  • @DeadFlowers69
    @DeadFlowers69 4 роки тому +10

    Rich Rubin is a shaman of hip hop and rock. The stories he can tell. From DMC, to Cash, to Petty, to the Beastie Boys. 🙌

  • @liluhaas
    @liluhaas 3 роки тому +3

    He looks old in a lot of ways but his eyes are so clear and his face is young looking somehow. He never lost his passion for life.

  • @got0die
    @got0die 9 років тому +141

    thank you, Rick Rubin, for everything you've done for HipHop

    • @eliwallace3825
      @eliwallace3825 4 роки тому +1

      frank grimes You're a fucking tool.

    • @georgehornsby6882
      @georgehornsby6882 4 роки тому

      @@eliwallace3825 loudness war

    • @ericsilberstein667
      @ericsilberstein667 10 місяців тому

      He came from Hardcore Punk. It’s how Def Jam started. He’s the one who put Punk, Metal, and Rap together and created several subgenres of Alternative. Rap Rock, Rap Metal, Alternative Hip Hop, NuMetal, etc.
      He worked with many Alt bands, like Beastie Boys, The Cult, Red Hot Chili Peppers, etc.
      He and Def Jam were not just about Hip Hop. So much more.

  • @MalcolmDesigns
    @MalcolmDesigns 9 років тому +8

    I was in his NYU dorm room in June 1985. My best friends friend Joe Cena was roommates with Rick. There were records stacked from floor to ceiling in the room and it was condemned by the city of New York. Great memories of that day.

    • @superduperboyx
      @superduperboyx 9 років тому

      cool! Did you meet Russell and Rick?

    • @MalcolmDesigns
      @MalcolmDesigns 9 років тому +3

      No, Rick was at a set filming a hip hop movie so I didnt get to meet him.

    • @pooliansshots6731
      @pooliansshots6731 7 років тому +2

      Must have been 'Krush Groove'

  • @MrKarma49
    @MrKarma49 9 років тому +27

    I remember an old promo with the Beastie Boys and MTV. Rick Ruben made the statement,"you call it MTV, in a week we're gonna call it Beastie TV'. :)

  • @Anfubvinch
    @Anfubvinch 7 років тому +7

    Russell Simmons and his brother are fucking legends.

  • @mbenzsl2000
    @mbenzsl2000 8 років тому +123

    Rubin, Simmons, LLcool J, Beastie boys and RUN DMC....The core of Def Jam that started it all...

    • @MAL1C3
      @MAL1C3 5 років тому +6

      mbenzsl2000 FKN SLAYER 🤘🤘🤘

    • @jeffrourke2322
      @jeffrourke2322 5 років тому +1

      Unreal line up.

    • @juanpena5797
      @juanpena5797 5 років тому +1

      No the core is tla rock jazzy jay

    • @buddhafyre
      @buddhafyre 5 років тому +4

      Run DMC was on Profile records...

    • @IAMASAVAGECREATOR-
      @IAMASAVAGECREATOR- 5 років тому

      @@buddhafyre /Def Jam

  • @elijahgibran7569
    @elijahgibran7569 5 років тому +6

    Rick stayed at the resort I worked at and I got to check him out. One of the coolest, most generous people I've met.

  • @InvestBetter.
    @InvestBetter. Рік тому +6

    What's beautiful about Rick and this story was this wasn't about making money or taking over the rap culture to profit off it. He loved it so much, he tried to share what he felt with the world, and he wanted the artists to sound as good as he knew they were. He just wanted to keep it 💯. He didn't want R&B music with rap bridges. He wanted to turn hip-hop into what it is today. And he succeeded

  • @brasstacksboxing409
    @brasstacksboxing409 5 років тому +8

    This dude is a legend. Not many that can even attempt to compete

  • @jimlahey5798
    @jimlahey5798 4 роки тому +10

    I need about a 5 hour documentary of this

  • @carogranner1706
    @carogranner1706 4 місяці тому +1

    i am so incredibly inspired by him and this story, what he and his peers and colleagues accomplished by using their space in more and more creative ways and following what they loved is so incredible

  • @Kolegate
    @Kolegate 8 років тому +3

    I like how simple history was made back then. Rick makes beats in his dorm room, then links up with Rush Simmons to form Def Jam. And while chillin with Ad-Rock of the Beastie Boys, they happen to discover LL Cool J on a demo sent to Rick's dorm room.
    F'n awesome. On a side note, if I was the girl who owned that blanket, I'd probably never wash it and be like "Rick Rubin sat on this yall!!!!"

  • @twentyfoursevensmoke
    @twentyfoursevensmoke 7 років тому +17

    you telling me there was a dorm room with two tennants called Rubin and Dubin?

  • @KiambuX
    @KiambuX 3 роки тому +4

    He deserves all the reverence. Big fan and dude signed and produced a little Go-Go band called JunkYard from South East D.C. Their first single was "Sardines" and it changed my life!

  • @MAL1C3
    @MAL1C3 5 років тому +15

    Slayer Reign In Blood is where I discovered Rick Rubin I still say it’s the greatest thing he has ever been a part of even after 32 years 🤘

    • @grovermarchand3282
      @grovermarchand3282 5 років тому

      Yeah that's the shit. But then you got stuff like Petty's Wildflowers , also amazing and completely different.

    • @LITMOVIESCENES
      @LITMOVIESCENES 5 років тому +1

      check the 6 johnny cash albums he did..masterpieces

    • @mrs.featherbottom5901
      @mrs.featherbottom5901 4 роки тому +1

      He did Reign in blood?? What a legend

  • @Caffeine_Club
    @Caffeine_Club 5 років тому +6

    If you look at his output in the mid to late 80s... he not only blew up hip hop, but pushed metal as well. LL, Run DMC, The Cult, Public Enemy, Beastie Boys, Slayer, Danzig... you look at his production credits over the years and it's unbelievable what albums he's produced. Genius.
    en.m.wikipedia.org/wiki/Rick_Rubin_production_discography

    • @ericsilberstein667
      @ericsilberstein667 10 місяців тому

      A lot of alternative. The Cult, Beastie Boys, Red Hot Chili Peppers, Danzig, Gorillaz, etc.

  • @funkediscofreak
    @funkediscofreak 9 років тому +42

    Hip Hop has changed to world. Beautiful to see it's birth and roots!! This should be in high school history books.

    • @brandonbanks32278
      @brandonbanks32278 5 років тому +4

      I agree....it should....but....that'll never happen....why....it's African American Culture.
      The only way to teach...is to buy the music and raise your children on it...
      1st Course Hip Hop music years 85 thru 89. ( the beginning )
      2nd Course Hip Hop Music years 90 thru 94. ( the Struggle )
      3rd Course Hip Hop Music years 95 through 99 ( the Money )
      4th Course Hip Hop Music years Y2K through 2K08 ( The South )
      Final Course Hip Hop Music years 2K09 - Now (The Evolution/ And Lost Language)

    • @julianerikson4191
      @julianerikson4191 4 роки тому +3

      @Cult Mechanicus Go back to your rally, KKKlown.

  • @dannygriner4419
    @dannygriner4419 5 років тому +7

    Rick is legendary and they need to make a movie now while he is alive. ...he knows rap,rock and metal

  • @ganjaman407
    @ganjaman407 9 років тому +267

    Rick Rubin in '85 looked like my old weed dealer

    • @benashworth7653
      @benashworth7653 7 років тому +36

      he WAS your weed dealer

    • @jeffjones2586
      @jeffjones2586 6 років тому +5

      ben ashworth
      True dat. How you think he amassed all that money. lol

    • @timothywilliamson3152
      @timothywilliamson3152 5 років тому +19

      Rick Ruben right now looks like my dealer...

    • @yomommastupid
      @yomommastupid 5 років тому +8

      Rick Rubin in 2019 looks like my drug dealer

    • @waskozoids
      @waskozoids 5 років тому +2

      hahaha, good one.

  • @anishmukhoti7188
    @anishmukhoti7188 8 років тому +14

    This guy is sick.....much love.

  • @dnice4335
    @dnice4335 3 роки тому +1

    its about the love of the music................
    the difference today is it they do it for $$$$$$$$$$
    totally different outcome!!
    you hear the results of this..........rap/hiphop will be stuck in these moments forever!!
    GOD BLESS DEF JAM

  • @junkie47
    @junkie47 8 років тому +38

    You can see slayer at 5:38

  • @mrflynn01
    @mrflynn01 9 років тому +8

    Def Jam! What can I say? Rick & Russell made some amazing bone chill in' records together!

  • @brooklynbeastmode
    @brooklynbeastmode 7 років тому +3

    love what you guys are doing keep up the hard work

  • @chrisjames5254
    @chrisjames5254 4 роки тому +2

    Rick is the coolest guy ever .

  • @spacealienjesus709
    @spacealienjesus709 5 років тому +7

    Rick,
    You have worked with so many legends that I jam everyday
    Thank you...

  • @sonnyd510
    @sonnyd510 Рік тому +1

    Ran this back for the entire company earlier today to start our year at Def Jam. LEGENDARY.

  • @wiredwebmaster
    @wiredwebmaster 5 років тому +2

    Whoa! this is fantastic. Thanks for documenting Ricks journey back to NYU.

  • @johnnyscifi
    @johnnyscifi 5 років тому

    I remember stumbling upon this many years ago!!!

  • @illdaeagle
    @illdaeagle 4 роки тому +1

    This is so inspiring!

  • @thuaners
    @thuaners 6 років тому

    Really cool to watch! Thanks!

  • @jessegarcia8404
    @jessegarcia8404 4 роки тому +5

    I love the the fact I was coming up in an around that time ..my life was perfect timing when hip hop started spinning its wheels...🤘🤘🤘❤❤💪💪

  • @vmwindustries
    @vmwindustries 4 роки тому +2

    One of the best videos on UA-cam! Give us more! Tell more people about the channel!

  • @Timmyfromphilly1994
    @Timmyfromphilly1994 3 роки тому +3

    Rick looks like a New York Hobo who wandered into a studio and started one of the worlds best record labels.

    • @MrStephen182
      @MrStephen182 3 роки тому

      There are lots people who have had huge impacts on certain genres of music look like they don't belong. Never ever judge anyone on how they look because people will often surprise you.

  • @AntisocialExtrovert90
    @AntisocialExtrovert90 4 роки тому +21

    The UA-cam algorithm been killin it lately!

  • @MyRapNameIsAlex
    @MyRapNameIsAlex 6 років тому

    those records bring back a lot of memories.

  • @benderrodriguez7303
    @benderrodriguez7303 4 роки тому +10

    Yeah, take footage of people that helped changed music forever and edit it down to less than ten minutes. BRAVO! I swear this shoulda been a good half hour at the least, foreal foreal

  • @DDTSB2525
    @DDTSB2525 Рік тому +1

    This dude keeps popping up - he is such a talent!!!

  • @randyscott3386
    @randyscott3386 5 років тому +2

    It's amazing what can happen when you follow your passion and put profits behind your love of what you're doing .

  • @jameshoward3454
    @jameshoward3454 9 років тому +3

    So much history and good music, started in a dorm room...wow

    • @Eisenbison
      @Eisenbison 6 років тому

      Good music from this guy? He fucking sucks at mastering and has ruined a ton of great albums single-handedly.
      This guy is garbage.

  • @alianshampoprisioners7056
    @alianshampoprisioners7056 5 років тому +2

    The best hiphop years,i love the 80`feeling...the dj knowledge,the breakdancers,the street writers,the rapper...original no copy.

  • @BigPoppa23
    @BigPoppa23 5 років тому +1

    Great video! ✌️

  • @djsarumawashi
    @djsarumawashi 2 роки тому

    WICKED!!!
    Greetings from Cabo Verde Islands.
    Cheers

  • @RecordingSuite
    @RecordingSuite 9 років тому

    Fantastic Video...!

  • @ashfaq1999
    @ashfaq1999 3 місяці тому

    Great video of one of the most important hip hop producers rick ruben & pioneering hip hop record label the dope Def Jam records.

  • @hrmsmk
    @hrmsmk 8 років тому +110

    I still have "It's Yours" with the address on it.

  • @voteZDLR
    @voteZDLR 8 років тому +7

    I love it when important people have these signatures that look nothing like their actual name. Not even by cursive standards. Like they can't be bothered making actual letters, just something that the most esoteric Rick Rubin fan might recognize. That, or his pen pals. @8:59

    • @turnerj3699
      @turnerj3699 8 років тому +1

      +voteZDLR Right lol i was like "how the hell does that spell Rick?? That's not even an R."

    • @voteZDLR
      @voteZDLR 8 років тому

      Jamal Turner It looks like a balloon animal or something LOL

    • @mrbee145
      @mrbee145 5 років тому

      I also have a bizarre squiggle fir my name. It’s the general disregard for authority, and me pointing out it really doesn’t matter what I squiggle. Some times I sign swear words. Or president names

  • @eliasespitia4834
    @eliasespitia4834 4 роки тому +13

    Met this legend in Kauai two years ago. I said good morning. He nodded. I said thank you for the culture and history. He nodded. He grinned. Then he said, "cool shirt" and walked away.
    Some dude then started yelling, "YOURE A LEGEND MAN. YOURE A GOD DAMN LEGEND MAN!!!" walked up to me and said, "you were talking to him. You fucking talked to rick rubin man!!!!"
    I didnt say a word.
    I wore that shirt for three months straight. It disintegrated.
    Rick you are a legend and legends never die.

  • @ArthurSperotto
    @ArthurSperotto 9 років тому +1

    Serious goosebumps going on...

  • @lamarvinsteele2769
    @lamarvinsteele2769 5 років тому +1

    It changed my life

  • @jambinni
    @jambinni 9 років тому +2

    OMG i just got goose bumps.......

  • @sbooger66
    @sbooger66 4 роки тому

    Did work in the late 90s early 2000s with Rick and Russel. Very humble. Miss that .

  • @Jacobwilliam79
    @Jacobwilliam79 5 років тому +5

    He's so cool. And to go from all the hip hop to sLaYeR was just rad.

    • @justusbraz
      @justusbraz 4 роки тому +1

      His roots were in punk rock.

  • @JL-Breaks
    @JL-Breaks 4 роки тому +1

    That T La Rock Album record knocks every single time. Gives me chills.

  • @JonRawlinson
    @JonRawlinson 5 років тому

    what a vibrant wonderful hip hop history lesson.

  • @johnkraemer5505
    @johnkraemer5505 4 роки тому

    Very cool story!

  • @nuffflavor
    @nuffflavor 4 роки тому

    Yes man ! The beginning ! HIP HOP ! The love of music !

  • @liquidpersuasion
    @liquidpersuasion 7 років тому +6

    and then the person was like, "What the fuck are you guys doing in my room???"

  • @fun_ghoul
    @fun_ghoul 5 років тому +411

    So...Karl Marx founded Def Jam? Seems pretty revisionist, if you ask me.

  • @johnricciojr.5324
    @johnricciojr.5324 Рік тому

    Excellent 💯

  • @guitarsword1
    @guitarsword1 4 роки тому

    Incredible.

  • @MichaelCobbs
    @MichaelCobbs 9 років тому

    Amazing vid. Classic.

  • @abraxas6326
    @abraxas6326 Рік тому +3

    It's crazy I wonder how many artists we would have never heard of if this man never created Def Jam

  • @adamblister6005
    @adamblister6005 9 років тому +41

    So rick rubin's roommate's last name was DUBIN? LOL! Rubin and Dubin!

  • @notcommunistcrapshoot3098
    @notcommunistcrapshoot3098 8 років тому +3

    what a legend

  • @truthlivingetc88
    @truthlivingetc88 5 років тому

    look I have been sceptical about Rolling Stone magazine at times but this was the best

  • @gabisermoneta2198
    @gabisermoneta2198 6 років тому

    love this guy

  • @FaderzRecords
    @FaderzRecords 4 роки тому

    What a story! legends..

  • @deadlydoodlestx
    @deadlydoodlestx 4 роки тому

    INCREDIBLE

  • @yourfamilydocter
    @yourfamilydocter 4 роки тому +1

    this needs to be like 19 times longer

  • @AnonymousEnt01
    @AnonymousEnt01 3 роки тому

    Legend 🔥🔥🔥👏🏾👏🏾👏🏾👏🏾

  • @michaelfoster3441
    @michaelfoster3441 4 роки тому +1

    One of the greatest hip producers of all time .

  • @noneofyourbusiness1114
    @noneofyourbusiness1114 5 років тому

    Rick rubin is so inspiring.

  • @misoguapo2946
    @misoguapo2946 8 років тому

    JESUS! I almost cried watching this

  • @NoNo-ks4gg
    @NoNo-ks4gg Рік тому +2

    Wow! I was in college at the same time, but I was trying to do it the traditional route --- as a college DJ first! But these guys just flipped the script!
    And NEVER did I know that a Beastie Boy discovered LL Cool J!
    Wow again !!!

  • @mrkeem376
    @mrkeem376 5 років тому +1

    legendary!!!!!

  • @User_32
    @User_32 4 роки тому

    one of the greats

  • @joannebeechey4202
    @joannebeechey4202 2 роки тому

    What a Legacy and Historical Legendxxxxxx

  • @BrokenNoseMedia
    @BrokenNoseMedia 6 років тому

    That’s cool, didn’t realise the room was so small!

  • @musicsimply9197
    @musicsimply9197 7 років тому

    Thank you

  • @strategysprints
    @strategysprints 4 роки тому

    Keep rolling!

  • @amerikarma
    @amerikarma 5 років тому

    Brilliant !

  • @blackr0se
    @blackr0se 5 років тому +4

    8:30 - this is the geatest line. The most honest line. "nothing was intentional"

  • @edwu8253
    @edwu8253 6 років тому +1

    Rick is a legend

  • @stefanmoskwa89
    @stefanmoskwa89 5 років тому

    One of the best producers of all time.