Ex-MBS Pastry Chef Quits Job To Open His Own Bakery: Nicher Bakery

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  • Опубліковано 20 вер 2024
  • Down at Seng Poh Road, a young chef hustles hard to chase his dream. Melvin Koh was an ex-pastry cook at MBS before he opened Nicher back in 2013. It’s a one-man show at his stall, he bakes the cakes and makes the deliveries.
    Read more: sethlui.com/ni...
    Nicher Bakery
    71 Seng Poh Rd,
    Singapore 160071
    --
    Website: sethlui.com/
    Facebook: / sethluimarketing
    Instagram: / sethluicious

КОМЕНТАРІ • 58

  • @Ramy-ql3tr
    @Ramy-ql3tr 5 років тому +87

    Humble, not pretentious like some. Will visit your bakery. Wish you more success.

  • @dylanpoh5575
    @dylanpoh5575 5 років тому +73

    that flourless chocolate cake. shitttttttt looks soooo good.

  • @grandgala399
    @grandgala399 5 років тому +38

    Don't change your strategy. Everyone can compete on price but not on quality. Happy customers will pay premium for what they like. Inferior products will sustain hunger. Yours sustains the spirit. I'll visit you when I return to Singapore... Promise!

    • @BeachBoi1000
      @BeachBoi1000 3 роки тому

      Ya, people will work harder to eat a nice cake.

  • @eLtitude
    @eLtitude 5 років тому +5

    what a hero, a local hero and a craftsman, keep up the good good.

  • @willman3893
    @willman3893 3 роки тому +5

    will sure support our young Hawkers!!!!! the cakes looks nice

  • @Havanah2006
    @Havanah2006 5 років тому +10

    Sounds fantastic. Will be on my list when visiting Singapore 🇸🇬

  • @esthertan694
    @esthertan694 3 роки тому +3

    I must find out where is this nicher! Salivating over the special bnn cake...

  • @bridgetliew7877
    @bridgetliew7877 3 роки тому

    Australia watching yr video, very aspiring, hard working n passionate about yr job. Young hardworking n very down to earth...Wish you Success in your business. Thru Hard work you reap yr harvest. Good Luck

  • @yieldm232
    @yieldm232 5 років тому +1

    good job young man. you have our respect. will come to visit and support

  • @watiu9lei
    @watiu9lei 3 роки тому +1

    Always support local made. Jiayou bro

  • @mrsdin3739
    @mrsdin3739 5 років тому +2

    I love your idea and passion,
    Be strong and hope you will be success 💪💪💪💪

  • @Spgcustom
    @Spgcustom 5 років тому +3

    Good for you ! Honestly if the cakes are scrumptious, we don't mind paying extra better than some of the supermarket sponge cakes that are tasteless .

  • @Tantemify
    @Tantemify 5 років тому +2

    all the best man. hope u will be as famous as breadtalk one day

    • @terrytay1774
      @terrytay1774 4 роки тому +1

      Breadtalk is rubbish. The quality of the bread is way inferior to what u can get in UK, Australasia n US.

  • @emereena
    @emereena 5 років тому +3

    My best wishes to ur business! With it grow prosper always.. amin🤲

  • @UnwrappingByMimiKoteng
    @UnwrappingByMimiKoteng 5 років тому +6

    Amazing!

  • @littlefrau7715
    @littlefrau7715 5 років тому +5

    Try buy ingredients in tekka market. Those guys are really good selling ingredients not available elsewhere. Reasonable price.

  • @Comegethe_CHICKEN
    @Comegethe_CHICKEN 5 років тому +7

    Interesting stuff, the real talk!! businesses that just wanna make good food...😍😍

  • @kenyong8867
    @kenyong8867 5 років тому +2

    Keep it up young chef

  • @vincentiusricky9281
    @vincentiusricky9281 5 років тому +6

    Really like the quality of your videos and the content. None of this level in Indonesia. And they get hundred thousands and million of followers. Come to Indonesia and make some videos.

  • @RonaldMcPaul
    @RonaldMcPaul 3 роки тому +3

    As an American I want to experience going to hawker centers.

    • @50ftbelow54
      @50ftbelow54 3 роки тому

      No regrets, it’s cheap but very good food!

  • @janicegoh6590
    @janicegoh6590 5 років тому +1

    Ate this before!!! It’s really yummy 😋

  • @anneewah1732
    @anneewah1732 3 роки тому

    Love the cuts pieces... BIG n yummmm
    😋😋😋💚

  • @bigboysoven01
    @bigboysoven01 4 роки тому

    You won my full of admiration

  • @anyhowsay8659
    @anyhowsay8659 5 років тому +31

    He makes more money than what the bosses would pay him

  • @daveylim9725
    @daveylim9725 3 роки тому

    Most importantly your price must be competitive, not just some hyped items. At the end of the day, you need to sell in order to survive.

  • @nikolascheong4586
    @nikolascheong4586 5 років тому +1

    Im salivating......🤤🤤🤤🤤

  • @lebronandy4519
    @lebronandy4519 4 роки тому

    Keep it up Melvin!

  • @yeoweehuathuat8926
    @yeoweehuathuat8926 5 років тому +2

    Charity or bussiness?

  • @irisho2744
    @irisho2744 Рік тому

    Where is the location?

  • @bangbangwilliams3763
    @bangbangwilliams3763 5 років тому

    Yummy🙂🙂🙂

  • @thulasidasskalidas7115
    @thulasidasskalidas7115 4 роки тому

    Do you do anything eggless?

    • @TheNewLemurian
      @TheNewLemurian 3 роки тому

      I suggest your write directly to Nicher Bakery. They have a FB page.

  • @putrypertiwi6977
    @putrypertiwi6977 5 років тому

    👍👍👍

  • @clip012
    @clip012 5 років тому +2

    He used to bake cakes for Mohamed Bin Salman (MBS) ??

    • @JustChangie
      @JustChangie 5 років тому

      I think its marina bay sands.

    • @ln2887
      @ln2887 5 років тому

      clip012, hahaha

  • @aidamdroos
    @aidamdroos 3 роки тому

    Wow... wish its halal

  • @mrfaern
    @mrfaern 5 років тому

    i dont really understand penny pitching customer, your salary is increasing why the fuck do you think people making food dont deserve a raise too.

  • @lyndaheng-ferretti751
    @lyndaheng-ferretti751 5 років тому +2

    Pls don’t use canola oil pls

  • @aki43
    @aki43 5 років тому

    Wow stay awesome bro! Wishing you the best!
    Also been running for 5 years. Losing a bit of passion and drive. From www.caketella.com

  • @youtubeuser8636
    @youtubeuser8636 5 років тому +2

    I thought MBS was Muhammad bin Salman..

    • @altmar1
      @altmar1 5 років тому

      UA-cam User ikr 😂😂

  • @john00sinclair
    @john00sinclair 3 роки тому

    Every time ex-(famous or fluffed up) restaurant. Not tired of reusing the same spiel meh?

  • @handywijaya3689
    @handywijaya3689 5 років тому +1

    Thought this guy was formerly working as a pastry chef in Saudi Arabia exclusively for it's murderer prince Mohammed Bin-Salman.That is the first thing I had in mind when I read the title,not hoping the "MBS" stands for "Marina Bay Sands" as i like to call it,the way my friends call it,"Sands". That's it,nothing else

    • @ln2887
      @ln2887 5 років тому +1

      In Singapore, we call Marina Bay Sands as MBS.

    • @handywijaya3689
      @handywijaya3689 5 років тому

      @@ln2887 Yes,I don't know that.All of us doesn't know that and frankly,all Singaporean taxi drivers that we met all understand with us just called it "Sands".Until it was corrected by the hotel concierge saying "Sands" is the parent company and "MBS" is the "Marina Bay Sands"

    • @handywijaya3689
      @handywijaya3689 5 років тому

      @@pigmoonk2545 I know that,you think I didn't know that dummy? Read the comments and replies please.I admit i was wrong

    • @ernestkj
      @ernestkj 5 років тому

      @@handywijaya3689 like it or not.. locals call it MBS, maybe u like it as Sands. It's your choice as much as it's Singaporean's choice. And if your corrupted individuals like to put money in Singapore, it's their choice too. That's nothing u can do about it. Cool?

    • @handywijaya3689
      @handywijaya3689 5 років тому

      @@ernestkj Well,I was cool and laugh at my mistake when I did that the first place.When LN explain it again to me,I was completely fine by that.But I don't like how Pigmoon K's react and when he insults me,that is why I was completely pissed off.Sorry if it's bothering you.Store and invest in Singapore isn't a choice no more as a lot of these people want to live near their money and Singapore is a perfect country to do that.Panam is way too far and there is nothing in the British Virgin Islands or Pacific Islands.Singapore is well known and the banking system are better-secured than Switzerland,which in Switzerland it could be open with a warrant from the govt or Interpol.Something the last thing these people wanna do with their money