The unconventional leverage to brand strategy

A friend DMed, “B, you gotta stop posting those photos.”
“Which ones?” I asked wearily.
“Those food pictures. Just stop. I want to eat them too!”
“Ah!” I snicker at them. “That’s gonna be a no.”
See, I can take a decent food photo.
It’s something I learned from my time in real estate.
It’s creating a balance between:
a) Focusing on the highlights:
Like honing in on the oozing chocolate decadence from the freshly cut lava cake.
Instead of how tiny it is in comparison to the plate. *sigh
And b) Keeping it more real than not:
Otherwise, it’s the ultimate turn-off of “They cheated me!”
Like when you see a massive room online with a walk-in wardrobe and a wide balcony overlooking a beautiful cobblestone alley.
Only to get there, and there’s dead cockroaches, the alley smells of wee, and this cranky homeless person decided that the alleyway is their prime location.
Oh, and we’re not getting into the moldy apartment, where that walk-in, well, I don’t even know what angle they took that photo to make it look like a walk-in.
Customers often face that internal struggle of aligning vibes:
They see a website and feel it looks and sounds like the other one they have in another tab.
But then they get to speak to the team, and the tone is friendly, warm, and excited.
Or the social media content is confusing and dry.
And the DMs are a breath of fresh air.
What if you could have that all aligned?
Where you have a system to fall back on and can keep your team on point.
To have that ride-or-die accountability partner to ensure content, visuals, team, and everything follows through with a strategy that makes sense for how you run your business.
So that your business:
✅ Is seen and heard for its value.
✅ Stands out as the obvious choice.
✅ Has a raving cult…*ahem* fan base.
✅ Draws in the right fit inbound clients.
✅ Resonates with you and your audience.
Sounds like the difference your brand needs?
Reach out to B:
LinkedIn: / beatricegutknecht
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