The art of innovation | Guy Kawasaki | TEDxBerkeley

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  • Опубліковано 21 лют 2014
  • Guy Kawasaki at TEDxBerkeley 2014: "Rethink. Redefine. Recreate." His talk is titled "The Art of Innovation."
    Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
    In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

КОМЕНТАРІ • 687

  • @kentlofgren
    @kentlofgren 8 років тому +155

    This guy knows how to give a presentation.

    • @raghavendercheeti5837
      @raghavendercheeti5837 7 років тому

      HDFC0000518
      up if I had

    • @Lobotommy110
      @Lobotommy110 7 років тому +1

      Pretty much never changed it since the past 15 years.

    • @user-cc5hh9lb1t
      @user-cc5hh9lb1t 7 років тому +1

      No,just he is dealing with the real stuff ;-)

    • @sonrahprofit
      @sonrahprofit Рік тому

      🤣🤣🤣🤣🤣🤣🤣🤣I love this guy

    • @ninoubelbar416
      @ninoubelbar416 4 місяці тому

      Unfortunately that seems the only thing he is good at

  • @Garium87
    @Garium87 8 років тому +402

    First time I cared enough to watch the whole TED-talk without skipping anything. This guy is amazing.

  • @Shaktig39
    @Shaktig39 4 роки тому +159

    Here is my understanding and summary for this lecture: The art of innovation is about making meaning and not only making money. In this lecture, he clarifies the air around the concept of innovation with examples of companies from Apple to Microsoft and how they were able to become successful by making meaning. He then talks about how one must select their mission statement which is something not very lofty but meaningful, citing examples from Wendy's, FedEx and Nike. The third idea he propounds is how to jump your limitations. For this the organisations have to examine what benefits they provide and not what they do, ie they need to jump the curve. Great products have to be intelligent, complete, empowering and elegant. He further mentions about how to start with positioning and branding but adjust as per customers. Innovative product launches must not be afraid to polarize people as great products are either loved or hated. The next mantra is 'churn baby churn' ie innovation must involve updating of products. Innovators must find a niche where they are unique and valued. He lastly talks about how to perfect the pitch (10 slides, 20 mins, 30 points rule).

    • @juliuskayitare7487
      @juliuskayitare7487 Рік тому +3

      Thanks for summarising this . This should be the video description

    • @nourelxhouda101
      @nourelxhouda101 Рік тому +7

      thank you for helping my assignment :)

    • @saravanakkumarvps6794
      @saravanakkumarvps6794 Рік тому +1

      You are good at summarising the video but one point I differ. That’s the mantra tied to mission. I believe mantra is something like tactic of the business while mission is one that explain how you are trying to achieve your vision. Again mantra is not vision as well as somewhere he referee this close to vision of the company

    • @InfiniteCher
      @InfiniteCher Рік тому

      tenkiu

  • @JakeVoorhees
    @JakeVoorhees 7 років тому +606

    This is one of the best presentations I have ever seen. I love his humor, his control of the crowd, and the overarching message. I've watching this sooo many time's in order to absorb some of Guy's skills :) Cheers!

    • @dsb5444
      @dsb5444 6 років тому +4

      "I've watching this sooo many time's in order to absorb some of Guy's skills". Who cares.

    • @licinioroque4458
      @licinioroque4458 6 років тому +5

      Jake Voorhees practice, practice, practice... the first time he delivered this it took almost one hour and he was quite literally pulled off stage ;)

    • @RR-hx9fi
      @RR-hx9fi 6 років тому

      Jake Voorhees j
      k
      fuczfgfffblljgc hhhjk
      oc

    • @shushimoda5372
      @shushimoda5372 3 роки тому +1

      My Kasaski. Tune Please. Ride to Friend trust.Go North, SiR Guy, Understand. Yes,

    • @matthewboyd5419
      @matthewboyd5419 2 роки тому

      Same

  • @the3rdnumber
    @the3rdnumber 9 років тому +18

    that talk was simply amazing. now time to change the world

  • @barnesconti
    @barnesconti 10 років тому +36

    Very important innovation advice. "Great innovation occurs when you don't limit yourself and you think to the next curve..."

  • @IChannelOfficial
    @IChannelOfficial 3 роки тому +17

    I love his humour, confidence, and intelligence! One of my favourite TedTalk!

  • @ucherichmond822
    @ucherichmond822 7 років тому +7

    This is what I just needed right now...
    Perfect at this time.

  • @JakeVoorhees
    @JakeVoorhees 7 років тому +48

    This is my favorite TED Talk of all time :) I absolutely love the opening joke. He is suchhhh a good speaker :) Cheers Guy, cheers TED!

  • @pratamarizkynugraha7156
    @pratamarizkynugraha7156 3 роки тому +3

    When you mix between humor and content, it delivers outstanding talk tbh.

  • @jcarlosquebrado6716
    @jcarlosquebrado6716 6 років тому +106

    "Honey, you're not in my dreams." What an intro!

    • @bandagdgoldburger8735
      @bandagdgoldburger8735 4 роки тому +1

      The art of Innovation!

    • @TexteStyle
      @TexteStyle 4 роки тому +2

      @@aspiniumable because it is funny when a woman tells his husband she doesn't dream of him, as if she wasn't attracted to him as much as other things

    • @bhaskar2686
      @bhaskar2686 3 роки тому

      Feeling sad for him...

  • @bernards6115
    @bernards6115 8 років тому +10

    This man is so good. Congratulations. I like what he said, "Aha, someone understood my pain".

  • @alessandro8953
    @alessandro8953 9 років тому +12

    What an amazing inspiration! Thank you Guy!

  • @truckhstlr99
    @truckhstlr99 5 років тому +10

    Every entrepreneur and/or innovative thinker should listen to this. I played this several times already.

  • @qasimraza760
    @qasimraza760 3 роки тому +3

    So beautiful and smooth .. I hope we have such amazing speakers in University and school so everyone will make a meaning to this world . Thank you all

  • @akhilchandrashekar1725
    @akhilchandrashekar1725 5 років тому +22

    Definitely one of the best so far. The knowledge is so universal that even as a musician all the points were perfectly valid to me. Time to implement.

  • @EricHillAuthor
    @EricHillAuthor 3 роки тому +17

    This was an absolutely fantastic presentation! Stuff like this makes you want to do something. Thank you!

  • @bellamurani6661
    @bellamurani6661 2 роки тому

    Such an amazing speaker ! He make it so clear, simple, easy to understand and yet precise.

  • @302ec
    @302ec 4 роки тому +2

    This is one of the best speeches I've heard on innovation.

  • @beingme2345
    @beingme2345 9 років тому +18

    This guy is awesome.

  • @h.a.x
    @h.a.x 2 роки тому +6

    Best Presentation about innovation. He really applies those 10 decks. I watched more than 3 times while thinking and brainstorming

  • @donvandervort3675
    @donvandervort3675 6 років тому +6

    The trolls and haters really need to get a life. Guy K. is brilliant and shares his knowledge as FREE advice. Use his inspiration to make your own life better.

  • @debmalyapaul5453
    @debmalyapaul5453 3 роки тому +22

    "The art of the start" is more valuable than 80% of all business books present in the market

  • @MangoWay
    @MangoWay 7 років тому +16

    21 minutes well spent. I don't remember the last time I was so glued to my screen without missing a beat. This Guy has a unique gift of resonating with his audience no matter the demographic.

  • @marievdb7464
    @marievdb7464 5 років тому +10

    Wow! What a motivational and inspiring speech. Not only for business, but also for your daily life. We all have to make meaning to change the life of others and in fact to change the world and make it a better place to live in. I would love to be able to see Mr. Kawasaki live on stage in Belgium.
    Wish all the viewers an inspiring moment watching this great speaker!
    Also a big fan of Canva! :)

  • @edwardpayne5818
    @edwardpayne5818 4 роки тому +1

    This guy is everything! Brilliant talk.

  • @dharcdiamond7134
    @dharcdiamond7134 4 роки тому +3

    One of the BEST TxTs that I've ever heard! Thanks Guy.

  • @aja4875
    @aja4875 3 роки тому +10

    I don't think I have ever watched something so powerful and funny at the same time.
    Thank you so much! 🙏🏾

  • @kieranaudsley8695
    @kieranaudsley8695 3 роки тому +5

    It’s rare I come around from a Ted Talk amazed by the amount of value I got from that. Delivered in a quick, funny and effective way - I wanted to learn about innovation, and I did! Definitely will be looking to Guy some more

  • @DavidEaton
    @DavidEaton 10 років тому +10

    Guy Kawasaki absolutely brilliant, had me hooked from the first minute.

  • @ms_tee
    @ms_tee 8 років тому +100

    One of the best talks I've comes across!!!

    • @slrd_spiritual
      @slrd_spiritual 4 роки тому

      I can agree

    • @monicajames6871
      @monicajames6871 3 роки тому

      Why can't you try and invest in this Bitcoin to see how it Works

    • @monicajames6871
      @monicajames6871 3 роки тому

      Contact madam Rita via
      What_sapp
      + 1 ( 3 2 1 ) 4 4 9 2 7 4 6

  • @Sannyst
    @Sannyst 4 роки тому +9

    Literally the first TED talk I enjoyed and learned something from. Thank you!

  • @Practiceofthepractice
    @Practiceofthepractice 5 років тому +1

    You mention such great points in this speech Guy!

  • @haleywang8941
    @haleywang8941 3 роки тому +22

    love this, it felt like only 5 min had passed by! Easily one of my fav tedtalks

  • @Irzani938
    @Irzani938 7 років тому +23

    20 minutes feels like 5 mnt.
    great talks.

  • @jooji1979
    @jooji1979 9 років тому +4

    amazing and inspiring

  • @DowdyDowd
    @DowdyDowd 7 років тому +1

    Excellent speech and perspective by Mr. Kawasaki.

  • @jaideeprai230
    @jaideeprai230 2 роки тому

    Our Jappo is at another level. I am elevated after listening to his truly uplifting talk. Amazing person & personality. ✊✊✊

  • @goldenmath4091
    @goldenmath4091 Рік тому

    never be afraid, that's the message I got, creativity/time= success

  • @kemlaurin
    @kemlaurin 5 років тому +1

    Love this - have watched it a few times and it is still so relevant....

  • @thetrailvagabond
    @thetrailvagabond 8 років тому +2

    Thanks for sharing your insight. The timing couldn't be any better.

  • @tathagatanand6449
    @tathagatanand6449 4 роки тому +3

    Best Ted talk !
    Period.
    Damn

  • @whatismods
    @whatismods 5 років тому +2

    I even applauded at my house in front of the monitor. Great speech!

  • @CareerTalks
    @CareerTalks 4 роки тому +5

    Just awesome presentation - the body language, the soothing tone, the simplicity of explaining , all are excellent

  • @garima1928
    @garima1928 3 роки тому +1

    This is so inspiring and empowering talk.

  • @kevinkallio8058
    @kevinkallio8058 Місяць тому +1

    He reached out with more information to ppl, and made us more engaged, in 20 minutes than a bozo would do in two 1h long seminars. The art of innovation? I’d add the art of presenting to that.. What a man!

  • @rolfdindorf4468
    @rolfdindorf4468 8 років тому +1

    The Art of the make meaning. Great inspiration.

  • @georgelockhart6335
    @georgelockhart6335 8 років тому +1

    one of the best talk of all time

  • @aureliealameda4005
    @aureliealameda4005 4 роки тому +11

    This is really great talk. I watched this two times and loving it!

  • @danielmoore2474
    @danielmoore2474 6 років тому +1

    Thank you for this amazing talk!

  • @ayoibaru5130
    @ayoibaru5130 7 років тому +21

    "Guy on video" has made my top 10 list of discoveries for the year.

  • @arindamguhamazumder2165
    @arindamguhamazumder2165 9 років тому +3

    Very inspiring speech!!

  • @rahulvermahorizons
    @rahulvermahorizons 4 роки тому +1

    One of best, every one has something to learn from this

  • @teeI0ck
    @teeI0ck 3 роки тому

    showing an accurate and deep understanding; great perceptive. Thank you for all the insightful information. 💡

  • @ynilesh9
    @ynilesh9 5 років тому +4

    One of my favorite Ted talks which I can listen many times. Different way to explain the "WHY".

  • @ManishKumar-gb7yf
    @ManishKumar-gb7yf 6 років тому +1

    Exactly what I needed.... I am going to pitch my Idea very soon. Learned a lot from mr. Kawasaki.

  • @DrewCherrington
    @DrewCherrington 8 років тому +3

    This guy is fantastic...very inspirational.

  • @kwanpakshing
    @kwanpakshing 4 роки тому +2

    This guy is a natural magnet to audience's attention.

  • @stevenzin5834
    @stevenzin5834 3 роки тому

    My time well spent ever in my life with this video. Thanks a lot!

  • @jerrycoscia7770
    @jerrycoscia7770 3 роки тому

    Love from my heart

  • @zeemeister1
    @zeemeister1 2 роки тому

    I always come back to this video since the day i saw it 8 years ago. Still relevant and sounds advice.

  • @ragingbullog2337
    @ragingbullog2337 4 роки тому

    SO much valuable information in this TED, took an hour to watch and write notes down

  • @ierik
    @ierik 5 років тому +1

    Love this talk!

  • @onlinemall7288
    @onlinemall7288 4 роки тому +1

    One of the best presentations, I've ever listened to. Superb.👍👍👍👍👍👍👍👍😀

  • @siddharthnikhil744
    @siddharthnikhil744 4 роки тому

    I love him so much.

  • @darshansangodkar6173
    @darshansangodkar6173 4 роки тому

    A man just spoke from own experience rather! Respect

  • @creativitystuff8121
    @creativitystuff8121 7 років тому +1

    Thank you for sharing. keep up the good work

  • @WaelAKamel
    @WaelAKamel 7 років тому +1

    Brilliant speech and very entertaining, he did polarize the audience.

  • @weneedpeace6330
    @weneedpeace6330 4 роки тому +2

    Five star lecture. Very clear presentation and understandable.

  • @SyedAzaazAhmed
    @SyedAzaazAhmed 5 років тому

    Simply Hats Off!

  • @rbctmg6131
    @rbctmg6131 2 роки тому

    Holy moly, he had me in grips in the first minute itself! Exceptional!

  • @ShailendraYadav-wr8vq
    @ShailendraYadav-wr8vq 3 роки тому

    One of the finest inspirational video ,,,,listen more than hundreds times,,,thanks for sharing 🙏

  • @ShaliniBothra
    @ShaliniBothra 8 років тому

    what a mind blowing way to deliver a talk..love the way he jokes in his talks, making it so much fun

  • @wuhei164
    @wuhei164 2 роки тому

    Those insights are enlightening to foster innovation and creativity!

  • @zzzz1192
    @zzzz1192 5 років тому +7

    I’ve been in a rut, afraid to fail with some inventions, focusing on perfection , this talk has regenerated my tenacity and I cannot express enough my gratefulness

  • @eduinam5789
    @eduinam5789 5 років тому +1

    Fantastic Lecture especially for potential Innovators based in remote locations

  • @murbacchiu
    @murbacchiu 5 років тому +1

    What a great speech!

  • @JettPalmer
    @JettPalmer 4 роки тому +1

    This was such an excellent talk. Why haven’t I seen this by now??!

  • @itsjamillecan
    @itsjamillecan 3 роки тому

    THIS IS SO AMAZING

  • @minahan9315
    @minahan9315 4 роки тому

    Such a great speech!!!

  • @soniaassomull6821
    @soniaassomull6821 4 роки тому +1

    Really Interesting and entertaining - he's brilliant! Will watch this many MANY times!

  • @MegaKarume
    @MegaKarume 4 роки тому

    Thank you so much for this insightful presentation...

  • @prasaddalal777
    @prasaddalal777 7 років тому

    His thinking is very practical and realistic

  • @sameshwijeweera9311
    @sameshwijeweera9311 5 років тому

    Breathtaking!

  • @vanlonggarden
    @vanlonggarden 3 роки тому

    many thanks for such a great talk

  • @donniedenton7017
    @donniedenton7017 2 роки тому

    Having a meaning - starts it all. The rest will follow!

  • @daniellanwachukwu8458
    @daniellanwachukwu8458 4 роки тому +2

    Amazing talk👏👏👏

  • @khaledalshehab325
    @khaledalshehab325 3 роки тому

    Thank you, great points.

  • @kennedyhairston5547
    @kennedyhairston5547 2 роки тому

    Thank you!!! My Creative juices are flowing.

  • @jeremysmith4073
    @jeremysmith4073 3 роки тому

    I love your presentation style and your smiling expression.

  • @alexgehales
    @alexgehales 6 років тому

    Loved your presentation, fast moving with great points

  • @eashwara7089
    @eashwara7089 5 років тому

    What a fantastic presentation with so much humour

  • @sanskargupta3700
    @sanskargupta3700 3 роки тому

    this was the most powerfull ted talks video i ever watched and during this video i innovated two idea's .

  • @frath4233
    @frath4233 5 років тому

    Beautiful.

  • @ashishthakar9745
    @ashishthakar9745 4 роки тому

    Thank you Guy..!! It's a new paradigm you contemplated. Gracious.!! Regards, Ashish Thakar from Ahmedabad Gujarat India

  • @saikumaru2813
    @saikumaru2813 4 роки тому

    Applause. Thank you, loved it.

  • @weihongyan
    @weihongyan 3 роки тому

    love your talk so much!

  • @AA-co9ct
    @AA-co9ct 3 роки тому

    thank you 🙏

  • @ivanserrano5511
    @ivanserrano5511 3 роки тому

    Best Ted Talk I've ever seen

  • @The_Amazing_Ama
    @The_Amazing_Ama 7 місяців тому

    I loved every bit of this, definitely implementing this