We have a concept of medicinal cheesecake in our family......its for days where everything goes wrong and the world seems terrible to you, we go and have a piece of cheesecake to brighten the day. Its a treat for the really terrible times and not just a bad day so the cheesecake is always seen as an extra special treat.
I love this story so much. I grew up in Melbourne and I miss the food more than I could ever explain! I wish these guys all the success and I know that Melbournians are very good at supporting their local businesses. What I would give to try their cheesecake 🫶
I did a little math, and they seem to be pulling in $50k a month out of that location. Their net might be $20k ish, which makes this a pretty decent $250k annual take home business if they don't expand or do wholesale stuff. Amazing concept.
@@noahlenten8360that's only the revenue. That doesn't include rent, wages, material costs or machinery costs. Not to mention, if they reduce the price they have to sell more to make the same revenue which may be infeasible without scaling up the operation
Oh, twist my leg why don't ya. Guess I'm taking a trip to Melbourne in the very near future. Love how they use a warehouse factory for a super grungy retail experience. Love it! Inspiring me for my pretzel business!
I love Pandan, I didn’t know that we grow it in Australia. Or that it’s a thing right now, but then I’m not on Instagram. But next time I’m in Melbourne I’m going to try their pandan cheesecake.
Great concept! Simple and achievable! I have made lots of basque cheesecake and found they are the easier cheesecakes for a novice. I would love to try theirs to compare. Can’t wait!
Well, I said 2 weeks........ A piece of basque, pandang, strawberry long cake for my wife and a whole Japanese cheesecake later!!!! Dessert is going to be GOOD tonight.
Thank God they are using real pandan leaves instead of food colouring like others did. You can really see it from the green colour, subtle green not bright
Oh my... im off to buy some cheesecake after that opening spoon rolling a spoonful of creamy cake scene.. just how i like it and conveniently thats exactly how the bakery ober tbe road makes it
Oh yumm....thanks for sharing this story. Watching from NZ. Such a good idea to sell cheesecake in this way. The interaction you have with customers is awesome. I like the whole warehouse look and the fact your not set up as a cafe. All the best!!
Waiting for some overhead camera system that can read the calibrated distance between two knives and on a small display show in real time an approximation of the price as you widen, close the distance between, dependant on the type of product being cut. I have no doubt there will be people wanting to enjoy but inwardly worried about the price based on where the knife falls.... Some way for the customers who are price conscious to have a degree of control for price and not just their eyes/appetite. Nerds of youtube.... discuss and solve. (Will lead to other videos in other tech, finance, blogging etc if successful)
Or order by length. A ruler with $ values... far less tech. I did think of one of those bread slicing machines and depending on how thick the cut it shows a sliding scale for price.... Don't mind me everyone, just brainstorming here. I'm not mad, but I do need to feed my cat now. And the 6 others that come by.
People lining up for cheesecake, then you have to have an awkward conversation with the owner while he slowly slices and wraps it 😂 It’s just cake people.
That’s true! It might seem a bit awkward, but those conversations can really add to the experience. People crave human connection, and sharing a moment-even over something as simple as cake-can make it more special. Plus, it’s a chance to learn more about the desserts and the story behind them!
Baked cheesecake has no gelatine, you can also get beef-based gelatine like Queen brand from the supermarket, the downside/upside is you have to make it yourself.
@@SiliconBong well, your comment is the reason we continue relentlessly pushing forward with this kind of content. It’s not easy when everyone is fighting for attention, but we want to give voice to those who simply work humbly to great food. Thank you for watching 🥹
It's Australia in a time of high inflation . It's also in a trendy inner city area. It's not something I can afford but good on them . Again, each to their own.
I totally get that! Lactose intolerance can be a bummer when it comes to cheesecake. If you're interested, I can share some dairy-free options that might hit the spot!
Damn I wish I could eat all that delicious sugar and fat. As someone with high chol who has banned sugar to get a 6 pack for summer, it comes at a great cost :D
I appreciate your honesty! It's always a balancing act when it comes to enjoying treats while maintaining a healthy lifestyle. If you're looking for alternatives, I occasionally share healthier recipes that might suit your goals. Best of luck with your journey to a six-pack!
Please do remember the difference in exchange rate aswell between say the USD, GBP or Euro and the Australian dollar. The Australian currency is much weaker, so the equivalent price in the US or UK might seem significantly less on first glance, but is likely equivalent when accounting for exchange rate.
Please consider that we create demand for dairy with desserts like this. While i loooove cheesecake so bits, im slowly changing my lifestyle to be kinder to the planet. We need ro be kind to our future generations. We need to reduce use of dairy, reduce agricultural lands and turn them into forrests, we need to be kind to the cows that are no longer animals but machines producinh milk that should go to their calves! We need to reduce the demand for dairy! Not eliminate it but olease consider making plant based cheese cakes! Perfect thr recipe so we dont miss dairy anymore! I respect your passion and food! But please do think about it!
@@StoryBites. Exactly. I thought it was disrespectful how they referred to it as a fad. It was very centered around themselves, and it seems a lot of the choices they made were like that too (e.g. pay by weight means variable/uncertain pricing for the consumer, and also no seats, etc.)
Thanks for sharing your experience! It’s always good to hear from others about their journeys with food intolerances. Hope you find some tasty alternatives!
I know both if them personally. Served them coffee for almost a year while I worked at a cafe in South Melbourne Market. The loveliest people!!
Awesome to hear!!
I like that they are wrapped no plastic, amazing!☺
Totally! Good choices all round
Great storytelling. Thank god innovation and creativity is still alive in Australia.
We have a concept of medicinal cheesecake in our family......its for days where everything goes wrong and the world seems terrible to you, we go and have a piece of cheesecake to brighten the day. Its a treat for the really terrible times and not just a bad day so the cheesecake is always seen as an extra special treat.
I love that idea.. cheesecakes only on really bad days. Love it
This is why I love living in Melbourne. Always such good food and culture.
Wholesome right!? :)
Lucky
I love this story so much. I grew up in Melbourne and I miss the food more than I could ever explain! I wish these guys all the success and I know that Melbournians are very good at supporting their local businesses. What I would give to try their cheesecake 🫶
Awh Lizzie such a lovely comment. please do come when you have a chance. We'd love to hear more about your connection to cuisine in VIC.
@@StoryBites. great engagement guys 👍🏼
Yes, this place is legit. It's places like this that make us feel so lucky to be living in Melbourne! :)
@@SecondzFoodNetwork thanks so much for watching, guys! We are big fans of your work!!
Also thank you coming to Christchurch - our hood!!
I did a little math, and they seem to be pulling in $50k a month out of that location. Their net might be $20k ish, which makes this a pretty decent $250k annual take home business if they don't expand or do wholesale stuff. Amazing concept.
Good math! :) do you work in hospo?
@@StoryBites. I have worked, but I have a friend who owns a cheesecake company and I sent him this video, haha. Great work StoryBites!
if they're making that much why dont they reduce the price and make it affordable
Just Melbourne hipsters getting obsessed, like Lune - take like a croissant.
@@noahlenten8360that's only the revenue. That doesn't include rent, wages, material costs or machinery costs. Not to mention, if they reduce the price they have to sell more to make the same revenue which may be infeasible without scaling up the operation
Awesome love seeing local small businesses flourish!
Thank you so much
Melbourne the food and culture capital of the country.
Awesome to hear you're passionate.
Oh, twist my leg why don't ya. Guess I'm taking a trip to Melbourne in the very near future. Love how they use a warehouse factory for a super grungy retail experience. Love it! Inspiring me for my pretzel business!
Glad we could help shed light! :) Do come !
Wow I am salivating here in France, wishing we lived there. Looks delicious, felicitations!
All the way from France?! Thank you Nicki! :)
beautiful people! Great place! Amazing Cake! But Legit, The Most Melbourne Thing Ever!
It's very melbourne!!
I love Pandan, I didn’t know that we grow it in Australia. Or that it’s a thing right now, but then I’m not on Instagram. But next time I’m in Melbourne I’m going to try their pandan cheesecake.
It’s pretty special to homegrow pandan actually :)
Please do go visit :)
Spectacular give me 14 of them right now!
Looks like I'll be making a trip to Collingwood this weekend!
Great video! =]
luv seeing melbourne businesses ❤
Absolutely! Thankyou so much for commenting.
Oh My!!! All the cheesecakes look so good, unfortunately now I am craving a big slice of cheesecake!!!
Ah! This is what makes food documentaries so difficult to watch sometimes! Sorry about that! Haha hope you can satisfy your cravings somewhere soonn
Beauty of melbourne fusion - pandan - malaysian / Indonesian influence
Absolutely! The vanilla of South East Asia!
@@StoryBites. green is good
beautiful passionate people creating beautiful cakes ❤
Yes yes super beautiful
I live nearby and have watched the lines at the weekends grow. Personally I can't go in because I don't think I would ever come out.
Wow so cool to hear. Thanks for sharing
Watching this while having a cheese cake right now. Tempted for more for sure. 😋
Haha hopefully tempted enough to try! :) Thanks for commenting.
That cheesecake looks delicious.
It was, it is and it hopefully always will be :)
This company and this process is unbelievable... a truly orgasmic experience to go to Lulu & me and taste these incredible desserts..
Wow, that’s quite the compliment. Thank you, we totally agree!
Do you cum in desserts or something?
I love Basque cheesecake , so simple , so elegant , so yummy ! Congratulations, looks like a great business ….
Thank you so much. They are doing so so well
Great concept! Simple and achievable! I have made lots of basque cheesecake and found they are the easier cheesecakes for a novice. I would love to try theirs to compare. Can’t wait!
Cool concept right? :)
I'm in Melbourne in a fortnight. I know where I'm buying myself a piece of birthday cake.... maybe 2 pieces....... or 3.
Maybe 4? :) happy birthday!
Well, I said 2 weeks........ A piece of basque, pandang, strawberry long cake for my wife and a whole Japanese cheesecake later!!!! Dessert is going to be GOOD tonight.
They seem lovely.
They are super lovely :)
Thank God they are using real pandan leaves instead of food colouring like others did. You can really see it from the green colour, subtle green not bright
Real pandan makes the difference for sure!
I don’t even know what that is , will now have to look it up
Love to see my city putting out great businesses like these.
Totally agree with that!!
I go here all the time the cheesecake is delicious. It’s like how my Polish family used to make.
So glad to hear you’re a regular!!
Truly amazing taste in these cheesecakes
Yes yes!
Looks delicious, great couple. Thanks for sharing your passion.
Thank you so much for your kind words
They are amazing. Glad to have tried them out last May. Must try the chocolate one next time.
Yes yes do try their chocolate one. :) thanks for commenting.
gr8 story, gr8 people !
Gr8 comment! :) thank you
Oh my... im off to buy some cheesecake after that opening spoon rolling a spoonful of creamy cake scene.. just how i like it and conveniently thats exactly how the bakery ober tbe road makes it
Hahah that's very descriptive. Love it. enjoy! :)
I must go there. Mmmmmm, cheesecake!
Yes!!!
Another wholesome story 🥹
Awh thank you so much Bianca.
Good work there people.
Yes absolutely!
Omg.... I'm from brissy, i hope to go here someday!! I am drooling
Please do visit if you can!
So joyful ❤ can't to try it
Hope you enjoy
Those cheesecakes look divine 😊😊❤❤new york cheesecake the best 😊😊😊😊
We all have our favourite ;)
Ive never heard of this but I definitely gotta go try this
Please do visit :)
Congratulations ❤
Big win for them
Lower food waste on the eater's part. Only but what you can/want to eat. Oh that's nice.
@@Casleey it’s a cool concept right!? You make a great point
Thank you
No worries! :)
I want a slice! Live in Atlanta, Georgia! Lovely story!
Awh awesome to hear from you Dianna. Welcome to the community
Been there in person, it’s great ❤
Awesome to hear!
Oh yumm....thanks for sharing this story.
Watching from NZ.
Such a good idea to sell cheesecake in this way.
The interaction you have with customers is awesome. I like the whole warehouse look and the fact your not set up as a cafe.
All the best!!
It’s a cool model. We are so glad to have captured this story
And hello from NZ!
Looks yumny
@@emmanuelharbor2350 thank you! We think so too!
Waiting for some overhead camera system that can read the calibrated distance between two knives and on a small display show in real time an approximation of the price as you widen, close the distance between, dependant on the type of product being cut.
I have no doubt there will be people wanting to enjoy but inwardly worried about the price based on where the knife falls....
Some way for the customers who are price conscious to have a degree of control for price and not just their eyes/appetite.
Nerds of youtube.... discuss and solve. (Will lead to other videos in other tech, finance, blogging etc if successful)
Or order by length.
A ruler with $ values... far less tech.
I did think of one of those bread slicing machines and depending on how thick the cut it shows a sliding scale for price....
Don't mind me everyone, just brainstorming here.
I'm not mad, but I do need to feed my cat now. And the 6 others that come by.
Wow, what an epic idea to implement that kind of technology into the consistency of the systems. We'd love to hear more about how to make this happen.
salivating, i can see myself getting a lot larger if i lived in the area.
p.s. - i would love to be a baker if i could start cooking about 9,
😀
hahah 9am might be a little late. But yes so good here.
yum
i might move in next door so i can have one every day
Hahah good idea
Do they to deliver to Brooklyn NY ❤️?????
Ooo I don't think so yet!!
please come to Brisbane .. ahhhhhmaaazing.
That would be incredible right?
It’s bad that in Italy they don’t sell cheesecake in bars, but only in restaurants
Hmm to be fair it’s a pretty unique concept we don’t see much in NZ either
Ooh I think I’ve seen you at South Melbourne market ❤
Yes you probably have!! :)
@@StoryBites. oh fantastic. I will definitely drop by next time I am there.
People lining up for cheesecake, then you have to have an awkward conversation with the owner while he slowly slices and wraps it 😂
It’s just cake people.
That’s true! It might seem a bit awkward, but those conversations can really add to the experience. People crave human connection, and sharing a moment-even over something as simple as cake-can make it more special. Plus, it’s a chance to learn more about the desserts and the story behind them!
It looks wonderful !! … but no hair nets … that really surprised me !!
Ah interesting! Usually we don't see hairnets as much in AU/NZ small business hospo operations. Where are you based?
yeah i make the same cheesecakes in my Rational. best for basque cheesecake.
True that! Thanks for letting us know :)
I’m heading over from Tasmania, where’s my plane ticket!
Hahah come come!
If you love burnt basque you should also have the passion to make it yourself
Passion is key!
I like cheesecake but geletine limits what cheese cake i can eat. :) love from sydney.
So true. Thanks for commenting!
Baked cheesecake has no gelatine, you can also get beef-based gelatine like Queen brand from the supermarket, the downside/upside is you have to make it yourself.
Dear Grammerly.
I don't need you. Stop interrupting my UA-cam.
Hahahaha this comment made us laugh ❤️❤️
@@StoryBites. Your videos are the sort of thing I used to enjoy about UA-cam.
@@SiliconBong well, your comment is the reason we continue relentlessly pushing forward with this kind of content. It’s not easy when everyone is fighting for attention, but we want to give voice to those who simply work humbly to great food. Thank you for watching 🥹
damn, i want some
I'm glad to hear you're interested in the cheesecake! If you’re looking for a recipe, I’d be happy to share one so you can make it at home.
Do they make lactose free ones?
Ooo good question… not sure!!
@@StoryBites. could you please find out for me please? Hugs Zane.😇😇😇🌠🌠🌠
That’s a good idea 💡 … … …
Yes yes!
Where are you based
Melbourne - Collingwood!
😍🤤
Haha we agree.
i love cheesecake
We all do :)
Where are her glasses from?❤
We thought so too actually! I'm not sure!! Maybe you can ask them on IG
❤
❤️❤️❤️
Wow I work right around the corner from here. How bizarre to see it on my YT feed."
Edit: tried the cheesecake btw and it's great.
@@drdrai7479 the algorithm is working. Haha awesome to hear
haha he was going to slice it first and then just left that as is :)
hahah it was such a wholesome moment!
the last time we went they said only the basque is available to buy by the slice? :/
They need to franchise this quick smart .... this would go HUGE in America
We love people with big ideas! Thanks for commenting, I’m sure they’re thinking about all sorts of exciting plans
Mail order to Qld?😢
Ooo good question Simon. Not sure, but that would be amazing if they could!
Where are the gloves and hair nets?
:(
Hygiene doesn't matter LOL
They forgot to mouth 👄 covering as well
I love finding hair in my cheese cake 🍰. It adds character to the taste
Food safety is one of good manufacturing practices…
great marketing, it is extremely overpriced. But each to they own
Each to their own :)
It's Australia in a time of high inflation . It's also in a trendy inner city area. It's not something I can afford but good on them . Again, each to their own.
Cries in lactose intolerance 😂
I totally get that! Lactose intolerance can be a bummer when it comes to cheesecake. If you're interested, I can share some dairy-free options that might hit the spot!
It’s 160 what ??
Grams :)
Pay buy weight, pay with weight 😛
haha :)
its giving blok m cheesecake
Haha.
Oh godddddd and lord in heaven please tell me there’s just ONE gluten free option …..
Damn I wish I could eat all that delicious sugar and fat. As someone with high chol who has banned sugar to get a 6 pack for summer, it comes at a great cost :D
I appreciate your honesty! It's always a balancing act when it comes to enjoying treats while maintaining a healthy lifestyle. If you're looking for alternatives, I occasionally share healthier recipes that might suit your goals. Best of luck with your journey to a six-pack!
@@StoryBites. Always exceptions for birthdays :)
Cake looks amazing, but the prices seem a bit too far from what im used to. Maybe thats normal for Melbourne but it aint for me😅
Ah we can totally appreciate where you’re coming from :) lot of work goes into these cheesecakes
Yes Australia is expensive but a good treat can be worth it
@@fonjadidi absolutely!!!
$8 for a slice of heaven? Seems perfectly reasonable to me.
Please do remember the difference in exchange rate aswell between say the USD, GBP or Euro and the Australian dollar.
The Australian currency is much weaker, so the equivalent price in the US or UK might seem significantly less on first glance, but is likely equivalent when accounting for exchange rate.
We need you in Sydney... hurry.
haha Im sure they're thinking about it
I love Cheese Cake, just not the baked one.
Ahh fair enough!
ＯＫＯ
!!! :)
I was onboard with that method until i saw the 8.67$ for that tiny piece of cake.
Nah.
Ah, each to their own :) rising costs continue to make this industry work harder to make ends meet.
Please consider that we create demand for dairy with desserts like this. While i loooove cheesecake so bits, im slowly changing my lifestyle to be kinder to the planet. We need ro be kind to our future generations. We need to reduce use of dairy, reduce agricultural lands and turn them into forrests, we need to be kind to the cows that are no longer animals but machines producinh milk that should go to their calves! We need to reduce the demand for dairy! Not eliminate it but olease consider making plant based cheese cakes! Perfect thr recipe so we dont miss dairy anymore! I respect your passion and food! But please do think about it!
Noted! :)
Nice but pls wear hair nets
Thanks for commenting :) Not sure if your suggestion will make it through to implementation though.
it’s a valid point…food safety….part of good manufacturing practices
Pay by weight and gain weight at the same time.
Hahah true true
@StoryBites.
My favorite cheesecake is
ROSE RASMALAI .
It's addictive you can't stop.
Now i can't stop gaining weight.
No gain no pleasure.
All immigrants making it thats cool just hope they are being paid appropriately for starting at 4 am
It’s an early start for sure! I know I’d struggle to get up at 4!!
Seems pretentious. Was turned off by pandan as a fad too.
Ah.. Pandan is no fad or trend, it's been in south east asian cuisine for centuries.
@@StoryBites. Exactly. I thought it was disrespectful how they referred to it as a fad. It was very centered around themselves, and it seems a lot of the choices they made were like that too (e.g. pay by weight means variable/uncertain pricing for the consumer, and also no seats, etc.)
$9 a slice! Jesus fucken christ.
Australia 2024
It's a treat :)
Need better ventilation system for ovens doesn't look up to code .
Hmm interesting observation!
Unfortunately they will upscale and when the hype or screen time dies they will fail and go under. Too predictable.
you need some cake in your life
Awh man, that escalated
@@StoryBites. Lol you guys are great, and live your replies to comments. Always somebody yo hate, or put a downer on things! Lol
Loving the positivity!
@@BrettGrady-vf4kx grow up child.
1:10,
Woohoo!
if someone quotes a weight they would always slice higher to get more profit.
Interesting! Is that what you’d do if you ran a cheesecake shop? :)
i had some, the next day i discovered i was lactose intolerant 😞
Thanks for sharing your experience! It’s always good to hear from others about their journeys with food intolerances. Hope you find some tasty alternatives!