"The world is now like a continually sounding tribal drum, where everyone gets the message all the time." Wondered why the people who live in it have a constant migraine.
What is the name of the man who talks about the book at the beginning. He quotes" "Think for a minute of how one reads. One sits Alone. One eyes scan a line at a time. The authors ideas come to you one at a time off of the page. It’s a private experience. I’ts not a community or family activity. You do this alone." If someone could please tell me that would be great as I am planning to use this quote in a university dissertation and a full name is essential. Also what year was this produced?
"Electric information comes from all directions at once and when your information comes from all directions simultaneously you're living in an acoustic world. The acoustic world has no continuity, no homogeneity, no connections and no stasis; everything is changing. Our ancestors lived in a mythic world because they had none of the means of literate classification. A myth is a speeded up following of a process. We live mythically ourselves so that we understand their myths for the first time. You should know the stakes are; the stakes are our civilization versus tribalism and it's a considerable revolution to have been through twenty-five hundred years of phonetic literacy, only to encounter the end of that road." - Marshall McLuhan
“And this is the old myth of Narcissus. The word Narcissus means narcosis, numbness and drugged; and Narcissus was drugged into thinking that that image outside himself was somebody else. Narcissus did not fall in love with his own image, he thought it was somebody else. And the same with us, in our technology and gadgetry and gimmickry and so on, we don’t think that is merely a part of our own physical organism extended out there, we’re like Narcissus, completely numb. Now when we put out a new part of ourselves, extend a new part of ourselves by technology into the environment we protect ourselves by numbing that area. The more I looked at this the more I had difficulty explaining why people ignored it.” M. McLuhan
🎯 Key Takeaways for quick navigation: 00:28 🌍 The world is becoming a global village, thanks to electronic media, making everything more accessible and familiar. 01:54 📚 The role of the book has changed; it's still important but no longer the sole source of information and outlook. 03:29 🌐 The new electronic media have transformed us into a "with it" culture, where we accept information fully and quickly from various sources. 04:24 🔄 We're transitioning from an individualistic, book-based culture to a tribal, media-driven culture where group knowledge and action are prioritized. 06:30 📰 Media, including print, shape our sense perception and can alter the way we think and desire. 08:07 👦 Adolescents (book culture) seek self-definition, while teenagers (electronic era) are influenced by the new media landscape. Made with HARPA AI
It's crazy because Gen Z is all about getting rid of 'Individualism' and basically grew up using technology, which explains why so many of us have a 'Tribal' way of thinking about life.
Nor can you have any point of view if you are living in the electric age. Dr. McLuhan said it was impossible to have a point of view in the electric age, because in order to have a point of view, you must exist from a static position. It is impossible to exist from a static position, as you are constantly moving, and information is bombarding you from different vectors all at the same time.
Claiming to know what it's like to go on a safari in "Keen-yah" by watching it telly is like saying you know what sex feels like by watching a porn film!
No its actually not at all about that. Its about the electronic unity of the globe coming together closing the gap between global connections for example Facebook brings everyone together electronically and unites the globe making the world seem like its becoming a village. That was just a vague example, but i hope you get the point behind it.
Couldn't have seen the hyper self-identification, subjective identity people are using nowadays.. He talks of people turning away from self identification with technology yet technology has isolated us in our own self-defined networks more than ever. Much more tribal imo. Where the "other" is unfamiliar threat
Why all the conspiracy theorists here? Can they just not see the tribalism in the very way they are talking? Republican, Conservative, Black, Gay, Feminist, Christian, Atheist, Moslem, Catholic, Traditionalist Catholic, Jew. Tribalism is about defining who is in your group and who is not. Individualism is recognising one's own talents and worth beyond any particular group - and being able to do the same with others.
That's a fair question, Joe. St. Paul says this: "...in one body we have many members, and all the members do not have the same function, so we, though many, are one body in Christ, and individually members one of another. Having gifts that differ according to the grace given to us, let us use them And in the Catechism, one finds this..." (Romans 12:5-7, RSV-CE) And the Catechism, in reference to the Our Father, says: ...In praying "our" Father, each of the baptized is praying in this communion: "The company of those who believed were of one heart and soul." ...if we pray the Our Father sincerely, we leave individualism behind, because the love that we receive frees us from it. ... Individualism was a poor choice of words, as that word means putting one's own needs and desires above everyone else's. If you have not thought about it very deeply, you really couldn't be both a Catholic and individualist. But if you are deeply rooted in the Catholic faith, what is good for the Church _is already_ good for you, and making the best of your talents and flaws _in light of God's desires for you and the Church's teaching_ is both the best thing for you and for the Church. In short, either you must either be both, or be neither, individualistic or socialistic. But you can't be one or the other.
ChesterKhan thank you for telling me. i was just unsure of how this all works because i'm sort of new to this way of thinking. Appreciate the help, and have a good one
HEY THERE HUMBER ELECTIVE CLASSMATES. The link the prof provided to the CBC website didn't work for me, so I had to do a bit of digging for the clip. Hope you all found your way here too! :)
3:37 "The world is now like continuously sounding tribal drum... where everybody gets the #message all of the #time... " 5:09 "... #books are still very important, but their role is changing... The nature of their importance is changing..."
smart phones I mean. Not always. But it can be a disconnection from world around. Like me right now. I feel more interest in answering you than in the guy is sitting behind me
Did you watch the video?? Smart Phones with connectivity across the entire globe promote a tribal society, since everything is happening at once. Books are still books and they promote the literary man < opposite of tribal.
@@1nherit0r well the human agenda is Freedom but are we as a "global village" as organized as the psychopaths that are in power and in control? How can tech help us achieve liberation?
i was first exposed to McLuhan on video, at school, in early 10th grade, 1971. Even then, i pretty much disagreed with most of what he had to say, only b/c he ‘generalizes,’ far too much, in my opinion. Oh well.
It is a method of rhetoric, he does not explain things from start to finish. When you try to dig into his thoughts and build up "points of view" in Mcluhan then you can clearly see that he had opinions, but he didn't really want to defend them, he wanted people to continue the conversation. For example, he had some ideas about writing, specifically Alphabetic vs Chinese writing, which I think was informed by some bad information regarding ideograms(from what I recall, he thought that Chinese was all ideographic, which it is not) which created all sorts of assumptions. Even though he doesn't really do anything to "convince", he makes people want to talk about disagreements and agreements, he probably would have liked them to come with their own input instead of arguing about how not-well-made his specific point was.
Watching McLuhan on UA-cam... on a phone... is a surreal experience.
Brandon Rhodes
It sure is.
It is funny that I am learning what McLuhan has to say about Media by means of UA-cam! How correctly he predicted.
I bet the interviewer never imagined the media saturation of today. Marshall certainly did! Brilliant, brilliant, brilliant man
🏁 Great Canadian here. salutations from Kenya
Thank you Professor McLuhan i have learned so much ... you were way ahead of your time ... Happy birthday!
The first thing I thought when watching this is how much more articulate people were back then than we are today.
Im studyng MclUhan on youtube cause its so much entertained than the boring books...we are definitely on the tribe era.
John Colin Carothers? Hope you found out in time.
Medium: Television
Program: Explorations
Broadcast Date: May 18, 1960
Guest(s): Marshall McLuhan
Host: Alan Millar, John O'Leary
Duration: 8:44
thanks! :)
Medium: Text
Program: Description
Broadcast Date: 2013
Guest(s): AyePrudenn, Dale Smith
Host: Jack Price Designs
Duration: 19 words
@@dalesmith4609 I ["J"] see what you did there.
You sir, have just saved me and my homework. McLuhan might have thought about this and would find it, like a monster in our days.
This is fantastic. Remember when the book was all we used to have??
"The world is now like a continually sounding tribal drum, where everyone gets the message all the time." Wondered why the people who live in it have a constant migraine.
Haha! And my neighbors complain about my vinyls of all things
This is amazing
This is a trip for real.
I, too, would like to know what it's like to go on a safari in "Keen-yah." Haha.
What is the name of the man who talks about the book at the beginning. He quotes"
"Think for a minute of how one reads. One sits Alone. One eyes scan a line at a time. The authors ideas come to you one at a time off of the page. It’s a private experience. I’ts not a community or family activity. You do this alone."
If someone could please tell me that would be great as I am planning to use this quote in a university dissertation and a full name is essential. Also what year was this produced?
Okay but did you see the transitions?! This is better than every Tiktok video combined
"Electric information comes from all directions at once and when your information comes from all directions simultaneously you're living in an acoustic world. The acoustic world has no continuity, no homogeneity, no connections and no stasis; everything is changing. Our ancestors lived in a mythic world because they had none of the means of literate classification. A myth is a speeded up following of a process. We live mythically ourselves so that we understand their myths for the first time.
You should know the stakes are; the stakes are our civilization versus tribalism and it's a considerable revolution to have been through twenty-five hundred years of phonetic literacy, only to encounter the end of that road." - Marshall McLuhan
do you overstand how profound this quote is? amazing.
is this from Understanding Media?
“And this is the old myth of Narcissus. The word Narcissus means narcosis, numbness and drugged; and Narcissus was drugged into thinking that that image outside himself was somebody else. Narcissus did not fall in love with his own image, he thought it was somebody else. And the same with us, in our technology and gadgetry and gimmickry and so on, we don’t think that is merely a part of our own physical organism extended out there, we’re like Narcissus, completely numb. Now when we put out a new part of ourselves, extend a new part of ourselves by technology into the environment we protect ourselves by numbing that area. The more I looked at this the more I had difficulty explaining why people ignored it.” M. McLuhan
Father of media comunications
🎯 Key Takeaways for quick navigation:
00:28 🌍 The world is becoming a global village, thanks to electronic media, making everything more accessible and familiar.
01:54 📚 The role of the book has changed; it's still important but no longer the sole source of information and outlook.
03:29 🌐 The new electronic media have transformed us into a "with it" culture, where we accept information fully and quickly from various sources.
04:24 🔄 We're transitioning from an individualistic, book-based culture to a tribal, media-driven culture where group knowledge and action are prioritized.
06:30 📰 Media, including print, shape our sense perception and can alter the way we think and desire.
08:07 👦 Adolescents (book culture) seek self-definition, while teenagers (electronic era) are influenced by the new media landscape.
Made with HARPA AI
It's crazy because Gen Z is all about getting rid of 'Individualism' and basically grew up using technology, which explains why so many of us have a 'Tribal' way of thinking about life.
Hello my dearest neighbor McLuhan ❤
This is fantasic
WOW , its today !
True and prophetic. Where's the rest?
3:07 "... You have no point of view when You're with it..."
Nor can you have any point of view if you are living in the electric age. Dr. McLuhan said it was impossible to have a point of view in the electric age, because in order to have a point of view, you must exist from a static position. It is impossible to exist from a static position, as you are constantly moving, and information is bombarding you from different vectors all at the same time.
@SynerJetics awesome list!
The only thing that I dislike about this is how short it felt when the video ended.
If that's how you truly feel you'll probably want to check the account leaving this comment responding to your reply
Agreed. Also of note: intro moderator standing in front of a dial pay telephone. Hello?
What is the date of this clip?
Anyone heard of a beat that sampled the intro of this video? Been looking forever and only found this, any help would be appreciated
I'm looking for it too
leaving this here to come back to if anyone finds it
or if I find it
Have you found it mate?
+Philip Bannor not yet unfortunately
Anyone got it
+Max Rodriguez it is virtually impossible to find, keep looking though. I left a comment on the beat vid with some info if you're looking for more
would be nice to have a date on this interview. 1964? 1968?
May 18, 1960
By 1968, it would have been in color.
amazing thoughts
Electronic banking,electronic commerce. Electric buses. Electronic music.
I still love a book, but like the idea of having whatever book I want in the palm of my hands.
do you have the rest of the conversation?
Yet, there is so much information, that some of it gets missed in the name of "the greater good"
what then are the roles of people in global village?
Metaverse, how it will work is poetically defined on latest video, profile to view
Who does he mention at 07:55?
?teenager?
What is this video's original date?
@@nn-ro1lv Thanks. I see only a symbol there.
Good question. Did McLuhan own a T.V.?
Claiming to know what it's like to go on a safari in "Keen-yah" by watching it telly is like saying you know what sex feels like by watching a porn film!
+Moesy Pittounikos hahahahahaha!
+Moesy Pittounikos hahahahahaha!
The book publisher was a gate keeper. The internet removed that gate keeper and anyone could say anything. That is a good thing imperfectly operated
can anybody tell me what year this interview was from?
+Georgia634 May 18, 1960 www.cbc.ca/archives/entry/marshall-mcluhan-the-global-village
What do you mean that statement?
McLuhan is to understanding mass media as Sagan is to understanding the cosmos.
+Ducksoup67 Perhaps on a mechanical level. But it seems McLuhan's got a better grasp of what it all means.
All the world's a sage.
@texasB666 The whole point of 'The Global Village' is that it involves the entire Globe, i.e. planet Earth
whats the date of this clip?
rebecca jamieson 1960
is it just me of did those two guys at the start seem completely stuck up their own holes?
What year was this?
64
1960, actually
@@MCLUHANVIDEOS thanks!
What about the image? Or the visual arts? They existed even before the book as an informative medium.
the king
@BuildBabylon what exactly is amazing?
Keenya?
wow, how ever many years later this is very prescient. We are headed towards tribalism.
Perfect introduction to Globalist philosophy.
Peculiar how McLuhan's name rhymes so much with McGoohan's. Who went on to create "The Prisoner", a show about a villainous Global Village
I guess this explains all the tattoos.
Did people in this era only speak in metaphor ???
@SynerJetics
Rotary pay phone.
tribal man in full effect 2022
Tons about McLuhan on my channel
@edesaute xaxaxaxa, good point !!
No its actually not at all about that. Its about the electronic unity of the globe coming together closing the gap between global connections for example Facebook brings everyone together electronically and unites the globe making the world seem like its becoming a village. That was just a vague example, but i hope you get the point behind it.
Couldn't have seen the hyper self-identification, subjective identity people are using nowadays.. He talks of people turning away from self identification with technology yet technology has isolated us in our own self-defined networks more than ever. Much more tribal imo. Where the "other" is unfamiliar threat
people are less loyal, blasé and eclectic but in saying that it is...
The World is a Global Village.
Why all the conspiracy theorists here? Can they just not see the tribalism in the very way they are talking?
Republican, Conservative, Black, Gay, Feminist, Christian, Atheist, Moslem, Catholic, Traditionalist Catholic, Jew. Tribalism is about defining who is in your group and who is not. Individualism is recognising one's own talents and worth beyond any particular group - and being able to do the same with others.
religion is not tribe you idoit smh lmao
can i be a catholic and still be an individualist?
That's a fair question, Joe.
St. Paul says this:
"...in one body we have many members, and all the members do not have the same function, so we, though many, are one body in Christ, and individually members one of another. Having gifts that differ according to the grace given to us, let us use them
And in the Catechism, one finds this..." (Romans 12:5-7, RSV-CE)
And the Catechism, in reference to the Our Father, says:
...In praying "our" Father, each of the baptized is praying in this communion: "The company of those who believed were of one heart and soul." ...if we pray the Our Father sincerely, we leave individualism behind, because the love that we receive frees us from it. ...
Individualism was a poor choice of words, as that word means putting one's own needs and desires above everyone else's.
If you have not thought about it very deeply, you really couldn't be both a Catholic and individualist. But if you are deeply rooted in the Catholic faith, what is good for the Church _is already_ good for you, and making the best of your talents and flaws _in light of God's desires for you and the Church's teaching_ is both the best thing for you and for the Church.
In short, either you must either be both, or be neither, individualistic or socialistic. But you can't be one or the other.
ChesterKhan thank you for telling me. i was just unsure of how this all works because i'm sort of new to this way of thinking. Appreciate the help, and have a good one
Savagely Joe
Peace be to you, mate. Do you listen to Catholic radio? EWTN?
HEY THERE HUMBER ELECTIVE CLASSMATES.
The link the prof provided to the CBC website didn't work for me, so I had to do a bit of digging for the clip.
Hope you all found your way here too!
:)
@nickkotsify The Story goes on and on ;-)
3:37 "The world is now like continuously sounding tribal drum... where everybody gets the #message all of the #time... "
5:09 "... #books are still very important, but their role is changing... The nature of their importance is changing..."
I feel what was discussed was commonsense and the same thing repeated several times over...
Wasn't common sense then that's the point.
If he would still live, do you think he would have facebook? Can you imagine?¡
Who are here just because your mass communication exam is on tomorrom
How you got to teach a course in anything is totally amazing.
Oh, wait. You're Marshall McLuhan. Sorry.
They had to shoot that scene over the course of three days, as Allen wasn't happy with Dr. McLuhan's performance.
kindof unchanged these days as regards what band/music group you follow in a tribalistic sense of collective solidarity and branding.
1:03 its Brian Griffin!! xD
su Marshal lMc Luhan I TEMI DELL'UMANO: Alberto Contri "McLuhan non abita più qui?"
cell phones are the new books? takes us back to individualization
smart phones I mean. Not always. But it can be a disconnection from world around. Like me right now. I feel more interest in answering you than in the guy is sitting behind me
that's why I comment videos. Otherwise it becomes a consumist act. Just receiving receiving
Did you watch the video?? Smart Phones with connectivity across the entire globe promote a tribal society, since everything is happening at once. Books are still books and they promote the literary man < opposite of tribal.
Individualism will be stamped out.
You are a means to an end that is not your own; a commodity designed for the wants and needs of the ruling class.
I disagree. Tech, now more than ever, empowers the individual to further their own agenda. It's subjective to the individual.
@@1nherit0r Freedom lies in limitation; if we're free to do anything and everything then we get lost in the chaos
@@1nherit0r well the human agenda is Freedom but are we as a "global village" as organized as the psychopaths that are in power and in control? How can tech help us achieve liberation?
No, its not dear Marshall..if it is..how people are dying in Africa due to hunger where people are staying at resort per night by $60,000.00.
you didn't understand what he is saying and don't forget he predicted global village before even PC were developed
May 20,2021.
I almost forgot about this video.
Just in and or not
Thyme. Natives win
Rap music and being proud of being dumb ruined everything
Facebook=Tribal Tattoos? :P
@ultramagellan yes he is well beyond my mental level. not yours though i take it. lol
i was first exposed to McLuhan on video, at school, in early 10th grade, 1971. Even then, i pretty much disagreed with most of what he had to say, only b/c he ‘generalizes,’ far too much, in my opinion. Oh well.
It is a method of rhetoric, he does not explain things from start to finish. When you try to dig into his thoughts and build up "points of view" in Mcluhan then you can clearly see that he had opinions, but he didn't really want to defend them, he wanted people to continue the conversation.
For example, he had some ideas about writing, specifically Alphabetic vs Chinese writing, which I think was informed by some bad information regarding ideograms(from what I recall, he thought that Chinese was all ideographic, which it is not) which created all sorts of assumptions.
Even though he doesn't really do anything to "convince", he makes people want to talk about disagreements and agreements, he probably would have liked them to come with their own input instead of arguing about how not-well-made his specific point was.
everyone looked so pale back then
Hudson Caceres
It's the contrast and low resolution of the image
Mcluhan's hand movements while he talks are entirely idiosyncratic.
Ahh.. s'ok, he mentions 'the teenager'.
what a tedious introduction....
very prescient
Fine. But this still seems scripted as fuck.