"On the air we do not have any physical body". There is something very surreal about this line knowing that I'm watching a man long dead animated by pixels explaining the ephemeral nature of his presence on my screen. Decades after saying this his words are repeated again and again, continuing to effect the world around us. I write this knowing my words will exist in the same state as his (without as much attention of course). They will likely be stored on the same servers as this video. The extended electric nervous system of our internet is now dominated by alien and mysterious algorithms designed to maximize our addiction for profit, consequently controlling our cultural and political trends. An unprecedented form of negentropy is forming itself from the scars of our confused chimpanzee minds, and it is impossible to tell what will happen next. RIP Marshall Mcluhan. Stare into the eye of the eldritch systems we've created.
I learned a word here, negentropy. I thought entropy itself was the ordering factor, such as a car turning the potential of gasoline into ordered separate energies of heat, sound, and motion
[McLuhan] "... one of the big parts of the loss of identity is nostalgia. So there are revivals in every phase of life today. Revivals of clothing, of dances, of music, of shows, of everything. We live by the revival. It tells us who we are or were." Anticipating Mark Fisher on cultural hauntology.
This guy predicted most of media today. Revival and use of nostalgia in Spiderman movies, in Star wars movies, in Call of duty videogames, in most media there's some nostalgia, even the 80-90-00s clothing style that's going on these days.
@@Jorjgasm on the contrary what he’s saying was so far ahead of its time, it’s bone chilling. No medieval or Stone Age society pondered the effects of mass communication in relation to the primitive nature of man.
@@outoforbit00 He converted to Catholicism because of Chesterson - a very secular change actually: Conversion to Catholicism At the University of Manitoba, McLuhan explored his conflicted relationship with religion and turned to literature to "gratify his soul's hunger for truth and beauty,"[29] later referring to this stage as agnosticism.[30] While studying the trivium at Cambridge, he took the first steps toward his eventual conversion to Catholicism in 1937,[31] founded on his reading of G. K. Chesterton.[32] In 1935, he wrote to his mother:[33] Had I not encountered Chesterton I would have remained agnostic for many years at least. *Chesterton did not convince me of religious faith, but he prevented my despair from becoming a habit or hardening into misanthropy. He opened my eyes to European culture and encouraged me to know it more closely. He taught me the reasons for all that in me was simply blind anger and misery.* At the end of March 1937,[b] McLuhan completed what was a slow but total conversion process, when he was formally received into the Catholic Church. After consulting a minister, his father accepted the decision to convert. His mother, however, felt that his conversion would hurt his career and was inconsolable.[34] McLuhan was devout throughout his life, but his religion remained a private matter.[35] He had a lifelong interest in the number three[36] (e.g., the trivium, the Trinity) and sometimes said that the Virgin Mary provided intellectual guidance for him.[c] For the rest of his career, he taught in Catholic institutions of higher education. en.wikipedia.org/wiki/Marshall_McLuhan#Conversion_to_Catholicism
"The literate man is the natural sucker for propaganda" BOOM!!!! Genius! I studied this man's communication theories in college for a degree in journalism and mass communication. At the time I had no idea how impactful and insightful they were/are. Every day even more relevant.
The most dangerous combination is a high degree of literacy combined with a sense of superiority, which "well educated" (or one might say well indoctrinated) folks tend to have. The perfect breeding ground for propaganda, and they won't ever notice because in their minds propaganda only happens to other people.
Agreed. And his "you can sell tribal people rum, you can sell them trinkets, but you cannot sell them ideas" quip. Man, that one hit me over the head like a ton of bricks.
@@rayjr62 Well, McLuhan does accept literacy, but his grasp of what human tribes do in history is vastly inferior to Hegel... The Romans wrote and organized...Even Stonehenge has evidence of attempts to communicate... Thanks, Tysons...Be careful, and stay calm...
@@rayjr62 Wow!...It's a bit difficult to see that you pray to not get "hit over the head", sir...So please don't be intimidated by Marshall McLuhan's "intellectual authority".. But wait!...Do you study anthropology?...If so, you're way ahead of McLuhan... Thanks, again...
"Electric information comes from all directions at once and when your information comes from all directions simultaneously you're living in an acoustic world. The acoustic world has no continuity, no homogeneity, no connections and no stasis; everything is changing. Our ancestors lived in a mythic world because they had none of the means of literate classification. A myth is a speeded up following of a process. We live mythically ourselves so that we understand their myths for the first time. You should know the stakes are; the stakes are our civilization versus tribalism and it's a considerable revolution to have been through twenty-five hundred years of phonetic literacy, only to encounter the end of that road." - Marshall McLuhan “And this is the old myth of Narcissus. The word Narcissus means narcosis, numbness and drugged; and Narcissus was drugged into thinking that that image outside himself was somebody else. Narcissus did not fall in love with his own image, he thought it was somebody else. And the same with us, in our technology and gadgetry and gimmickry and so on, we don’t think that is merely a part of our own physical organism extended out there, we’re like Narcissus, completely numb. Now when we put out a new part of ourselves, extend a new part of ourselves by technology into the environment we protect ourselves by numbing that area. The more I looked at this the more I had difficulty explaining why people ignored it.” M. McLuhan The effects of technology McLuhan reported on have been confirmed by numerous experiments in recent (and some not so recent) years. View investigative films such as "The Secret You" - explorations into consciousness - with prof. Marcus Du Sautoy, "Out of Control?" - explorations into unconsciousness - (The "?" is part of the title, though I have not seen it on You Tube, but I have obtained it from a BBC contact) and even "Automatic Brain - The Magic Of The Unconscious Mind". McLuhan's last book "Laws of Media: The New Science" by Eric McLuhan and Marshall McLuhan is still available.
@Nat in what way(s)? His message on the whole is quite counter to the ideological subversion utilized by the nwo, including their critical social justice ground troops....Peterson is casting a message in direct opposition to the identity politics driven ideology offered by the globalists...
This man literally predicted the MAIN political conflict of the Internet age: the antagonism between consumerist neoliberalism on the one hand, and radical nationalism on the other.
When you lose your identity you seek nostalgia to regain it. Now you know one of the reasons why there is a remake of every movie... A remake of every song... A remake of every THING.
@@UchihaAditya remakes capitalize on the desire many people have for nostalgia. But also on a fundamental level the machine of culture has to continually make something new out of something old. There are only so many combinations of words, sounds, images, ideas. Theres never been as many people on the earth as there are now so everyrhing eventually gets filtered through memes and creating new ways of expressing thoughts and feelings. But the thoughts and feelings are still the same thoughts and feelings people have always had.
This “has deprived people of their private identity” is perhaps the most prophetic statement of the entire interview. It completely explains the desperate seeking of lost youth in identity politics, seeking a tribe to join to put meaning to their meaningless, soulless online selves.
I’ve seen many in the past say identity is the quest for violence in many forms such as J krishnamerti and Allan watts. Now to see Mashal who I have newly gotten into I’ve come to the conclusion that at a certain point man if we could tie him to an existing story was once a sort of Lawrence of Arabia figure, going off into adventure seeking the good of the people above all else and he died with that golden chain for millennia. Now it seems we are at the final act of Lawrence of Ariabia, like he predicted we are delving into tribalism once more seaking what the Lawrence’s of the world already knew. Hopefully we progress out of this nonsense soon.
Well around that time we had Toffler's Future Shock and before that from the 60s Ellul's Technological Society, all of which predicted where we are today: under a totalitarian surveillance state where violence is the coin of the realm.
@@greatmcluhansghost7134 any ideology that is outside of identity politics. Too numerous to name. Are you really having trouble wrapping your mind around this?
No by television he did not mean "screen" at all, television is form of the medium, the path by which messages are transmuted. For example, movies are viewed on a screen but are a hot medium, television also on a screen but is a cold medium. Internet can be perceived as both.
@@chiradipbhattacharyya2044 hot and cold mediums were a way Mcluhan used to describe differences in the way different mediums affected people, or the senses. They are not exactly easy concepts to understand. One of the simplest ways I can put it is hot mediums tend to be high information environments, radio, movies. As in they do not require a lot of personal involvement. Television is considered a cool environment because it is low information theres a lot of space for the viewer to become very personally involved.
The comment on Muslims and alcohol was interesting. Alcohol is of Arabic origin. There's no constitutional reasons why "tribal" people cannot drink. And it's abundantly clear in 2023 that alcoholism effects people of every background. Yet here's a man getting so much right about the future a half-century before it came, throwing out a dumb comment like that. It shows how much prejudice can effect us even if we are intelligent.
instead of abstracting "the village" he might have thought "with a village" and used the details of such a large stage to expand his thinking beyond theoretical vocabulary
No, this is about getting recognized by others... but if you desire to be recognized by God, then abhor violence (the immoral use of force)... David slew Goliath. So that cannot be a violent act because God loves him, right ? ... Babylon will fall with violence.... a house divided... protestant versus catholic versus zianist...
"Hitler was a radio man" "I don't think Hitler would've lasted long on TV. Like Senator McCarthy he would've looked foolish" What about Trump? He sure looks foolish.
McLuhan is speaking on low definition TV (a cool medium). Today TV is high definition (a hot medium). Trump (the McCarthyite figure) is right at home with the other hot characters on HD TV. Coulter, Hannity, O'Reilly.
I wonder if Trump actually represents a shift. He appeals to the medium of the internet, as well as social mediums such as twitter and Facebook. Those lend themselves better to create tribes and he was able to create the largest tribe.
John Paradise exactly. The internet is a hot medium, in which there is more individual interaction, rather than the cool medium of TV where the public has a limited interaction and creates a public with "no point of view". The best way to win in election in a world ruled by social media is to create the largest tribe or group of tribes that all agree with your point of view. This is a huge change from the elections back during JFK, when it was about appealing best to the public, not to the individual. I really hate that he is not here today to discuss and analyze the internets effect on society. However, he was so spot on during the 60's he almost already has commented on it.
Not sure we can say the TV is no longer cool. The TV on the Internet, though, is something else. McLuhan wrote about the Russian doll effect of the newest medium absorbing the older one. I don't watch analogue TV though it seems to me Trump would look foolish on it. But the man's got a perfect personality for Facebook and especially Twitter.
No. He isn't. The headlines of today are proving him right in spades. His words here are VERY prophetic. Don't see how you anyone can not see it. I guess ppl who's minds have become consumed by current political ideologies WOULD likely reject his theorems on the human condition....because politics is the new religion.....the new tribal network by which ppl are desperately trying to establish identity for themselves.
"On the air we do not have any physical body". There is something very surreal about this line knowing that I'm watching a man long dead animated by pixels explaining the ephemeral nature of his presence on my screen. Decades after saying this his words are repeated again and again, continuing to effect the world around us.
I write this knowing my words will exist in the same state as his (without as much attention of course). They will likely be stored on the same servers as this video.
The extended electric nervous system of our internet is now dominated by alien and mysterious algorithms designed to maximize our addiction for profit, consequently controlling our cultural and political trends. An unprecedented form of negentropy is forming itself from the scars of our confused chimpanzee minds, and it is impossible to tell what will happen next. RIP Marshall Mcluhan. Stare into the eye of the eldritch systems we've created.
The Programmer is the new Satellite
I learned a word here, negentropy. I thought entropy itself was the ordering factor, such as a car turning the potential of gasoline into ordered separate energies of heat, sound, and motion
[McLuhan] "... one of the big parts of the loss of identity is nostalgia. So there are revivals in every phase of life today. Revivals of clothing, of dances, of music, of shows, of everything. We live by the revival. It tells us who we are or were."
Anticipating Mark Fisher on cultural hauntology.
This guy predicted most of media today. Revival and use of nostalgia in Spiderman movies, in Star wars movies, in Call of duty videogames, in most media there's some nostalgia, even the 80-90-00s clothing style that's going on these days.
he said: "one of the big marks" and not "parts" of the loss of identity. It is a sign.
Anticipating MAGA
@@DSAK55 Both sides of the political aisle
What he says is so thought provoking and far reaching I cant help but think he was decades perhaps centuries ahead of his time
On the contrary. He is telling us timeless truths. Our loss of classical education is what prevents us from seeing that.
@@Jorjgasm on the contrary what he’s saying was so far ahead of its time, it’s bone chilling. No medieval or Stone Age society pondered the effects of mass communication in relation to the primitive nature of man.
Clueless pretentious idiot engaged in verbal masturbation.
God opens our eyes, he was a very devout catholic.
@@outoforbit00 He converted to Catholicism because of Chesterson - a very secular change actually:
Conversion to Catholicism
At the University of Manitoba, McLuhan explored his conflicted relationship with religion and turned to literature to "gratify his soul's hunger for truth and beauty,"[29] later referring to this stage as agnosticism.[30] While studying the trivium at Cambridge, he took the first steps toward his eventual conversion to Catholicism in 1937,[31] founded on his reading of G. K. Chesterton.[32] In 1935, he wrote to his mother:[33]
Had I not encountered Chesterton I would have remained agnostic for many years at least. *Chesterton did not convince me of religious faith, but he prevented my despair from becoming a habit or hardening into misanthropy. He opened my eyes to European culture and encouraged me to know it more closely. He taught me the reasons for all that in me was simply blind anger and misery.*
At the end of March 1937,[b] McLuhan completed what was a slow but total conversion process, when he was formally received into the Catholic Church. After consulting a minister, his father accepted the decision to convert. His mother, however, felt that his conversion would hurt his career and was inconsolable.[34] McLuhan was devout throughout his life, but his religion remained a private matter.[35] He had a lifelong interest in the number three[36] (e.g., the trivium, the Trinity) and sometimes said that the Virgin Mary provided intellectual guidance for him.[c] For the rest of his career, he taught in Catholic institutions of higher education.
en.wikipedia.org/wiki/Marshall_McLuhan#Conversion_to_Catholicism
The interviewers of that age... beautiful....so sincere.
"The literate man is the natural sucker for propaganda" BOOM!!!! Genius!
I studied this man's communication theories in college for a degree in journalism and mass communication. At the time I had no idea how impactful and insightful they were/are. Every day even more relevant.
The most dangerous combination is a high degree of literacy combined with a sense of superiority, which "well educated" (or one might say well indoctrinated) folks tend to have. The perfect breeding ground for propaganda, and they won't ever notice because in their minds propaganda only happens to other people.
Agreed. And his "you can sell tribal people rum, you can sell them trinkets, but you cannot sell them ideas" quip. Man, that one hit me over the head like a ton of bricks.
@@rayjr62 Well, McLuhan does accept literacy, but his grasp of what human tribes do in history is vastly inferior to Hegel...
The Romans wrote and organized...Even Stonehenge has evidence of attempts to communicate...
Thanks, Tysons...Be careful, and stay calm...
@@thomasboushier2972 What makes you so certain I am not careful and calm?
@@rayjr62 Wow!...It's a bit difficult to see that you pray to not get "hit over the head", sir...So please don't be intimidated by Marshall McLuhan's "intellectual authority"..
But wait!...Do you study anthropology?...If so, you're way ahead of McLuhan...
Thanks, again...
"Electric information comes from all directions at once and when your information comes from all directions simultaneously you're living in an acoustic world. The acoustic world has no continuity, no homogeneity, no connections and no stasis; everything is changing. Our ancestors lived in a mythic world because they had none of the means of literate classification. A myth is a speeded up following of a process. We live mythically ourselves so that we understand their myths for the first time.
You should know the stakes are; the stakes are our civilization versus tribalism and it's a considerable revolution to have been through twenty-five hundred years of phonetic literacy, only to encounter the end of that road." - Marshall McLuhan
“And this is the old myth of Narcissus. The word Narcissus means narcosis, numbness and drugged; and Narcissus was drugged into thinking that that image outside himself was somebody else. Narcissus did not fall in love with his own image, he thought it was somebody else. And the same with us, in our technology and gadgetry and gimmickry and so on, we don’t think that is merely a part of our own physical organism extended out there, we’re like Narcissus, completely numb. Now when we put out a new part of ourselves, extend a new part of ourselves by technology into the environment we protect ourselves by numbing that area. The more I looked at this the more I had difficulty explaining why people ignored it.” M. McLuhan
The effects of technology McLuhan reported on have been confirmed by numerous experiments in recent (and some not so recent) years. View investigative films such as "The Secret You" - explorations into consciousness - with prof. Marcus Du Sautoy, "Out of Control?" - explorations into unconsciousness - (The "?" is part of the title, though I have not seen it on You Tube, but I have obtained it from a BBC contact) and even "Automatic Brain - The Magic Of The Unconscious Mind".
McLuhan's last book "Laws of Media: The New Science" by Eric McLuhan and Marshall McLuhan is still available.
Actually, I think McLuhan has a very large point. The prognostications he offers in this interview reach far, far beyond his time.
Big word
@Nat in what way(s)?
His message on the whole is quite counter to the ideological subversion utilized by the nwo, including their critical social justice ground troops....Peterson is casting a message in direct opposition to the identity politics driven ideology offered by the globalists...
@@hegemonycricket2182 omg can you use any more chud buzzwords
@@7bean3 I definitely could have worded it better, but the point would remain the same.
@C. L. McLuhan was pretty hot in his day
This man literally predicted the MAIN political conflict of the Internet age: the antagonism between consumerist neoliberalism on the one hand, and radical nationalism on the other.
This man is quite deep and prophetic.
Gives an even more grim tone to the term "identity politics"
Myra reading a Deceiver
When you lose your identity you seek nostalgia to regain it.
Now you know one of the reasons why there is a remake of every movie...
A remake of every song...
A remake of every THING.
Remakes are not nostalgia, that's greedy Hollywood studios being lazy.
ua-cam.com/video/o3-DDJmOYCY/v-deo.html
@@UchihaAditya remakes capitalize on the desire many people have for nostalgia. But also on a fundamental level the machine of culture has to continually make something new out of something old. There are only so many combinations of words, sounds, images, ideas. Theres never been as many people on the earth as there are now so everyrhing eventually gets filtered through memes and creating new ways of expressing thoughts and feelings. But the thoughts and feelings are still the same thoughts and feelings people have always had.
MM nailed it, as usual
This “has deprived people of their private identity” is perhaps the most prophetic statement of the entire interview. It completely explains the desperate seeking of lost youth in identity politics, seeking a tribe to join to put meaning to their meaningless, soulless online selves.
chilling how acurate he is.
Crazy prophet dude.
The interviewer was trying to keep calm while his how worldview was changing
I’ve seen many in the past say identity is the quest for violence in many forms such as J krishnamerti and Allan watts. Now to see Mashal who I have newly gotten into I’ve come to the conclusion that at a certain point man if we could tie him to an existing story was once a sort of Lawrence of Arabia figure, going off into adventure seeking the good of the people above all else and he died with that golden chain for millennia. Now it seems we are at the final act of Lawrence of Ariabia, like he predicted we are delving into tribalism once more seaking what the Lawrence’s of the world already knew. Hopefully we progress out of this nonsense soon.
Yes, today we have the John Ashcroft Internet, instead of the one we should have had.
Well around that time we had Toffler's Future Shock and before that from the 60s Ellul's Technological Society, all of which predicted where we are today: under a totalitarian surveillance state where violence is the coin of the realm.
True
just a quick explanation : when he says that something is "hot" he means that it requires very little participation on the viewer's side
So Paris Hilton WASN'T quoting Marshal?!?
Im glad you cleared that up.
thankyou
Is it because they have erratic tendencies that "tell" their emotional state?
"ordinary people find the need for violence as they lose their identities"
It's especially noticeable when some have tethered their identity to their ideology. (Critical theory/sjw types)
@@hegemonycricket2182 ideologues of any
kind
@@greatmcluhansghost7134 not all ideologies are completely tied to identity
@@hegemonycricket2182 oh really? name one
@@greatmcluhansghost7134 any ideology that is outside of identity politics. Too numerous to name. Are you really having trouble wrapping your mind around this?
This is roughly the same year as Annie Hall but he looks totally different here than he did in the movie.
day after the new zealand pewdiepie massacre...this man is a prophet. he should have been our king.
Thymos
The desire for recognition
It can be individualized or put to work for a group
ua-cam.com/video/o3-DDJmOYCY/v-deo.html
Dr MCLuan is a very provoctive and poerful thinker...but I do not think people understoof him.
I still don't think they understand him and his predictions about tribalism are particularly prescient at this current moment.
@@9000ck Agreed. We have become more tribal as our identity has become usurped.
McLuhan died in 1980. One can only imagine his take on social media.
Marshall McLuhan, casual viewing, head buried in the sand.
global village
3:08 "made a very bad image on television; he was far too hot a character", interesting. explains why certain talk radio hosts never made it on TV.
NICE.
Listening to this one would think it was 2020. Complete surveilance, investigate RCMP
Digital ecosystems and social media (and mass surveillance..) explained at its core in 1977 from an academic and exploratory POV.
Is the full Interview out there?
By television he must have meant ' screen ' which all pervading now.
We need to Digital detoxification every now and then
No by television he did not mean "screen" at all, television is form of the medium, the path by which messages are transmuted. For example, movies are viewed on a screen but are a hot medium, television also on a screen but is a cold medium. Internet can be perceived as both.
@@sarahjones1298 may I ask what is hot and cold medium?
@@chiradipbhattacharyya2044 hot and cold mediums were a way Mcluhan used to describe differences in the way different mediums affected people, or the senses. They are not exactly easy concepts to understand. One of the simplest ways I can put it is hot mediums tend to be high information environments, radio, movies. As in they do not require a lot of personal involvement. Television is considered a cool environment because it is low information theres a lot of space for the viewer to become very personally involved.
The whisper if I am Not
Versus
The Eigo Eimi
ua-cam.com/video/o3-DDJmOYCY/v-deo.html
The comment on Muslims and alcohol was interesting. Alcohol is of Arabic origin. There's no constitutional reasons why "tribal" people cannot drink. And it's abundantly clear in 2023 that alcoholism effects people of every background.
Yet here's a man getting so much right about the future a half-century before it came, throwing out a dumb comment like that. It shows how much prejudice can effect us even if we are intelligent.
.... 3:00 ... Kate Upton could be President.
The fictional dystopian movie "Equilibrium" depicts masses under the influence of a drug, today television and other electronic media are the Soma.
Violence as a quest for identity, is that not what futurism is?
borders are lines drawn in blood
instead of abstracting "the village" he might have thought "with a village" and used the details of such a large stage to expand his thinking beyond theoretical vocabulary
His thinking extended beyond most people’s understanding
Actually his conclusions are based on astute observations of actual events. He is spot on. Nothing theoretical there.
No, this is about getting recognized by others... but if you desire to be recognized by God, then abhor violence (the immoral use of force)... David slew Goliath. So that cannot be a violent act because God loves him, right ? ... Babylon will fall with violence.... a house divided... protestant versus catholic versus zianist...
"Hitler was a radio man"
"I don't think Hitler would've lasted long on TV. Like Senator McCarthy he would've looked foolish"
What about Trump? He sure looks foolish.
McLuhan is speaking on low definition TV (a cool medium). Today TV is high definition (a hot medium). Trump (the McCarthyite figure) is right at home with the other hot characters on HD TV. Coulter, Hannity, O'Reilly.
I wonder if Trump actually represents a shift. He appeals to the medium of the internet, as well as social mediums such as twitter and Facebook. Those lend themselves better to create tribes and he was able to create the largest tribe.
Timothy Hollar, So, although he may look foolish to many, he looks good and conveys a favorable impression to his tribe?
John Paradise exactly. The internet is a hot medium, in which there is more individual interaction, rather than the cool medium of TV where the public has a limited interaction and creates a public with "no point of view". The best way to win in election in a world ruled by social media is to create the largest tribe or group of tribes that all agree with your point of view. This is a huge change from the elections back during JFK, when it was about appealing best to the public, not to the individual. I really hate that he is not here today to discuss and analyze the internets effect on society. However, he was so spot on during the 60's he almost already has commented on it.
Not sure we can say the TV is no longer cool. The TV on the Internet, though, is something else. McLuhan wrote about the Russian doll effect of the newest medium absorbing the older one. I don't watch analogue TV though it seems to me Trump would look foolish on it. But the man's got a perfect personality for Facebook and especially Twitter.
I love the pseudo commies questioning his mere thought forms, ideas.
What is a pseudo commie? LMAO
Commies are the worst manifestations of the Tribal Man.
Humanism btfo
He is full of BS.
Really.
No. He isn't. The headlines of today are proving him right in spades. His words here are VERY prophetic. Don't see how you anyone can not see it. I guess ppl who's minds have become consumed by current political ideologies WOULD likely reject his theorems on the human condition....because politics is the new religion.....the new tribal network by which ppl are desperately trying to establish identity for themselves.
You are gravely mistake. Really.
Okay, but the whole "hot"vs. "Cold" thing is perplexing, you have to admit.
@@ChrisDragotta No, I don't have to admit it, because it makes perfect sense to me.
Well for 99% of people, he is indeed, full of BS, but so is Aristotle