1971: MARSHALL MCLUHAN on ADVERTISING | 24 Hours | Writers and Wordsmiths | BBC Archive

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  • Опубліковано 14 гру 2024

КОМЕНТАРІ • 82

  • @robertjeffery8045
    @robertjeffery8045 Рік тому +23

    Imagine how much preparation you'd have to do to interview Marshall McLuhan!

    • @FPOAK
      @FPOAK 11 місяців тому +1

      Most people know nothing of his work

  • @eloisaklein1545
    @eloisaklein1545 Рік тому +37

    I love this: “I use precepts and not concepts”. I’m replacing a colleague of mine in this under grad course and I opened the material for the class and I found it was a collection of useless & random concepts. I erased it all and started from ground zero, using the kind of work that McLuhan was doing (and this is why I’m here btw). Because this kind of work helps us and the students to THINK about life instead of classifying things in reality.

    • @gerg64
      @gerg64 Рік тому +2

      what do you mean by this? how can I learn how to teach like McLuhan?

    • @eloisaklein1545
      @eloisaklein1545 Рік тому

      I guess you did not read what I wrote and do not have to teach you how to read, I am not your teacher@@gerg64

    • @christiansather8438
      @christiansather8438 9 місяців тому +4

      Percepts*

    • @christiansather8438
      @christiansather8438 9 місяців тому +4

      @@gerg64Most people don’t want to truly perceive and would rather misunderstand everything via concepts handed to them from institutions. It can be very dangerous to be perceptive. It takes immense courage and responsibility. It’s almost akin to notions of enlightenment in the East, that is, perceiving reality and society as it is and not as it’s sold to you.

    • @MCLUHANVIDEOS
      @MCLUHANVIDEOS 8 місяців тому

      Whatever twice you wanna learn, UFFIE IN ACCOUNTING
      ua-cam.com/video/iFsvuhD7Fr0/v-deo.html

  • @aek12
    @aek12 Рік тому +9

    McLuhan, The Great Master of Higher Perceptive Thought.

  • @PeterCooperUK
    @PeterCooperUK Рік тому +26

    Wow, this was pretty interesting. I wonder what he’d have made of the global village we now have

    • @charlotterogerz
      @charlotterogerz Рік тому +5

      07:07 "I never state my preferences because it seems arrogant to me to express a private opinion... In a world in which you live with everybody".
      Not a lot I suppose.

    • @garyspence2128
      @garyspence2128 Рік тому +2

      What he's describing about 'private opinions is 80% of all you tube programs and podcasts...

    • @christiansather8438
      @christiansather8438 9 місяців тому

      Well he coined the term global village and then I believe he adjusted the term to Global Audience.

    • @outoforbit00
      @outoforbit00 6 місяців тому

      He would say that we are going to implode, a global civil war.

  • @NikkiMayLi
    @NikkiMayLi Рік тому +8

    when you are putting on a public then you have a totally different image of yourself, then when you're all alone...

  • @kayiness
    @kayiness 8 місяців тому +2

    "Cooling is a process and hotting up is merely a target." I forgot this man be spittin!

  • @benday1218
    @benday1218 Рік тому +12

    I'd be amazed if Adam Curtis didn't pick this clip, 'but this was a fantasy...'

  • @wolfman6941
    @wolfman6941 Рік тому +4

    I tried reading his " The Mechanical Bride: Folklore of Industrial Man". I couldn't finish it.

    • @aaronartale
      @aaronartale Рік тому +5

      I bought that book. I haven't read it either but I thought it was great, extremely profound

  • @colinallen3292
    @colinallen3292 10 днів тому

    id love to speak like this (as appropriate, in the proper context of conversation) . I like to add a lot of humor and inflection throughout conversation, which is just part of my personality, but to speak this way when truly serious, to speak with out stutters, with brilliant articulation, with each word in its perfect place. I remember reading a range of books with incredible prose quite often, I have since lost my velocity and only read one or two books a year. I think it’s time to change that for the better

  • @TtableWhey
    @TtableWhey 6 місяців тому +4

    "By obsolete I mean that it is more prevalent and abounding than ever. The book has never had it so good. The printed word has never been so big and powerful as now. This means that it is obsolete, yes. Whereas TV is not obsolete and it doesn't have a fraction of the effect of print."
    "Without a contradiction there can be no polarity".
    This dude takes great pleasure in stating contradictions and riddles. He's trying hard not to laugh at himself.
    Yes, Mr McLuhan, black is white, up is down. State anything with authority and a smug, arrogant smirk and nobody can argue with you. You have the right to remain silent.
    Well done for making a career out of semantics.

    • @outoforbit00
      @outoforbit00 6 місяців тому +3

      McLuhan did say in this clip that personal opinions were arrogant and as your opinion was insulting, you succeeded in proving his point spectacularly.

    • @TtableWhey
      @TtableWhey 6 місяців тому

      @@outoforbit00 That's just your opinion.

    • @outoforbit00
      @outoforbit00 6 місяців тому

      @@TtableWhey yes it is, but it's not a personal opinion. It's based of reading your comment.

    • @TtableWhey
      @TtableWhey 6 місяців тому

      @@outoforbit00 My opinion isn't personal either. It's metaphysical.

    • @outoforbit00
      @outoforbit00 6 місяців тому

      @@TtableWhey wow, McLuhan is possibly the greatest metaphysical thinker of the 20th century, what he said in this clip entirely escaped you!

  • @mjgraycomm
    @mjgraycomm 6 місяців тому +1

    LOL the questions people asked McLuhan just show how much they really didn't get it.

  • @Ediblspaceships
    @Ediblspaceships Рік тому +3

    the purpose of studying processes is to avoid hangups and misery ...

  • @gives_bad_advice
    @gives_bad_advice 3 місяці тому

    it's good to hear the interviewer holding Marshall's feet to the fire. A lot of the stuff MM throws out there, he doesn't fully believe himself.

  • @DanDan-hv1fm
    @DanDan-hv1fm Рік тому +1

    Good fun.

  • @megavide0
    @megavide0 Рік тому +3

    0:43 "And in the future archaeologists or anthropologists [are going to] study our advertising avidly for signs of an extremely complicated culture that we live in..."
    1:45 "In fact most people would not know what the meaning of their possessions was without advertising."
    // See also: *Marshall McLuhan on the Future of Advertising (1966)*
    “Do you know that most people read ads about things they already own? They don't read ads to buy things, but to feel reassured that they have already bought the right thing. In other words, they get huge information satisfaction from ads far more than they do from the product itself,”
    --> ua-cam.com/video/bNxo7fK-MJs/v-deo.html

    • @markobrien3859
      @markobrien3859 21 день тому

      Did Mcluhan ever present evidence to support his view "that most people read ads about things they already own"? Did he ever prove that assertion to be true? This sounds like the gibberish jordan peterson produces. Two prairie preachers from Canada.

    • @megavide0
      @megavide0 21 день тому

      @@markobrien3859 "Probes!" ;)

  • @michaelreid5615
    @michaelreid5615 6 місяців тому

    Maybe, he’s most interesting interview, imo

  • @JeremyHelm
    @JeremyHelm 7 місяців тому

    3:49 4:21 when you can't think anymore you establish an institution

    • @JeremyHelm
      @JeremyHelm 7 місяців тому

      4:37 the purpose of studying processes is to avoid hangups

    • @JeremyHelm
      @JeremyHelm 7 місяців тому

      7:54 merely a target

  • @JohnnyHurbonConnections
    @JohnnyHurbonConnections 3 місяці тому

    Aka the internet

  • @TinLeadHammer
    @TinLeadHammer Рік тому +8

    So, people are not affected by ads because they good news, at the same time they are affected by ads because ads push them to buy stuff and feel good for themselves and in front of their friends? Hmm. People do not like watching bad news, but at the same time when they watch bad news they feel good about themselves because what is happening in the news is not happening with them? Hmm. I am trying to find a coherent message in his words and I cannot. The medium is the message.

    • @gregdiprinzio9280
      @gregdiprinzio9280 Рік тому

      Re: watching bad news: Isn’t it possible to dislike an experience and yet discover in it an aspect of value? I think of the apology, or pity: the awareness one is doing the right thing.

    • @adotheginger
      @adotheginger 8 місяців тому

      Look up the "Agenda Setting" and you'll understand what bad news are for; McLuhan was a visionary, not an all-knower; inevitably, some of the things he said are not right; but his "medium is the message" book was spot on

    • @outoforbit00
      @outoforbit00 6 місяців тому

      True perception sits in the centre of a paradox, like an oracle, maybe yes, maybe no. The answer is to see in the moment. It's called wisdom.

  • @kamandi1362
    @kamandi1362 Рік тому +2

    Undisagreeable = agreeable. 😂

  • @latequilera22
    @latequilera22 8 місяців тому

    whos here because of The Sopranos?

  • @mut8inG
    @mut8inG Рік тому +2

    UNLISTENABLE, UNSPEAKABLE, worldliness is appropriately dismissible. Period. Few people read any book at all. Being on the public stage is a choice. peace+& -💥🌸

  • @arejayseeottawa
    @arejayseeottawa Рік тому +1

    What the heck?

  • @lbzorz
    @lbzorz Рік тому +6

    He's too far out for the BBC dude... Awesome.

  • @Dondillilochevrolet
    @Dondillilochevrolet Рік тому +2

    He was definitely wrong by us people not liking to watch bad news lol, like incredibly wrong “ppl won’t like watching Vietnam” bro that’s all we have now.

    • @MCLUHANVIDEOS
      @MCLUHANVIDEOS 8 місяців тому

      UFFIE IN ACCOUNTING
      ua-cam.com/video/iFsvuhD7Fr0/v-deo.html on MCLUHAN VIDEOS UA-cam

    • @GRaadical
      @GRaadical 10 днів тому

      And we’re all telling them to stop that war righ away! Just like he said

  • @richard84738
    @richard84738 5 місяців тому +3

    This guy sounds smart but I'm not sure he's really saying anything at all. You can tell the interviewer is frustrated with this way he gamifies his responses.

    • @jordanm2984
      @jordanm2984 6 днів тому

      Try reading his material. Extremely perceptive man, and a lot of fun and stunning insights in his books.

  • @atmakali9599
    @atmakali9599 Рік тому +2

    Hyperbolic

  • @scottl.1568
    @scottl.1568 Рік тому

    Whut

  • @TheLastOilMan
    @TheLastOilMan Рік тому

    Wrong ! It’s now only bad news on TV

  • @bonnetdedouche437
    @bonnetdedouche437 Рік тому +1

    The names McLuhan...Marshall McLuhan.
    He looks a bit like the bloke on BBC Archive earlier this week that was flogging gold toilets. Minus the syrup.

  • @NoosaHeads
    @NoosaHeads Рік тому +2

    The BBC interviewer tried to take over the whole discussion.

    • @lbzorz
      @lbzorz Рік тому +1

      Not on McLuhans level of abstraction and realisation.

    • @gives_bad_advice
      @gives_bad_advice 3 місяці тому

      But McLuhan had a lot to answer for.

  • @h-uk7702
    @h-uk7702 11 місяців тому

    He may be clever but he comes over as a very poor listener, discourteous even.

    • @christiansather8438
      @christiansather8438 9 місяців тому

      It’s his territory. He is a bit autistic sometimes. He saw something very clearly, namely the nature of technology/media/extensions of man, and he tried his best to tell the world about it. Largely his ideas were use to do the opposite of what he intended, alas.

    • @MCLUHANVIDEOS
      @MCLUHANVIDEOS 8 місяців тому

      Due to respecting the audience's time
      UFFIE IN ACCOUNTING
      ua-cam.com/video/iFsvuhD7Fr0/v-deo.html

    • @MCLUHANVIDEOS
      @MCLUHANVIDEOS 8 місяців тому +2

      Thee Brit attempts to imitate a printed page McLuhan embodies dialogue

  • @qu175
    @qu175 2 місяці тому

    The interviewer annoys me

  • @luketaylor9881
    @luketaylor9881 Рік тому +2

    Not a great communicator, not convinced by his ideas as expressed here

    • @christiansather8438
      @christiansather8438 9 місяців тому +3

      It takes time. You gotta read his books. Gutenberg Galaxy and Understanding Media are an acid trip. You come out totally transformed.

  • @MCLUHANVIDEOS
    @MCLUHANVIDEOS Рік тому +3

    every single comment here will find this channel interesting, Adam Curtis' style and ua-cam.com/video/9jWHiueK-Uk/v-deo.html channel's style is simply a type of scuze the pun, stylistic 'determinism' one attempts to remove the narrative crutch providing a placebo of general comprehension, rather than vomiting commercial understanding. you will not understand until you do, at which point a reply won't be attempted by you.