Over 25 years ago, I co-taught course with another professor at fairly major university. The course was called 'The Legacy of Marshall McLuhan' and though we were not laughed out of the department, we were given little spiritual support. McLuhan was then seen by some Schools of Communications as dated, far fetched, or ridiculous. Not long after, I left academia - and then suddenly every college, uni, think tank and Coupland wannabe (including Sir Douglas himself) seemed to be crawling over each other to be the first to say re: Marshall's prescience that they knew it all along. I sound bitter - a bit maybe, but really I'm more baffled at the shifting fashions of intellectual thought. I never thought philosophy could or should go in and out of style. Glad to have you back Marsh. After all, you knew it all along!
He seemed to find the interview format of casual dialogue acceptable, but disliked most other uses of the medium and I tend to agree with him. I think in some rare cases, a few radio shows have managed to do this.
Who is the McLuhan of 2022? I would venture to say - no one. How sad is that? I can very much relate to him not being against change, but "I am determined to understand what is happening. I don't choose to let the juggernaut roll over me."
Henry Jenkins was called the McLuhan of the 21st Century on the back of his book Convergence Culture, but I haven’t read much of it yet so I can’t exactly sing his praises or say the book was correct in its assertions
Customers eventually become addicted to their products, and that's the way commercialization is supposed to work. It's known to be an insidious or ambushing design to lure the customer in through trickery, Machiavellianism - political expediency shall preside over morality. [Also see the definition under Webster's dictionary for the word to 'commercialize' - to debase in quality and exploit for profit.] The corporate sales mantra is to do whatever it takes to keep the customer addicted to increase the corporations profits. Psychologists also refer to this as the 'comfort of familiarity'. People fear the unknown and uncertainty of the future. This is why so many with a conservative attitude like rereading a famous book from a thousand years ago that tells them they're going to be saved by a dead man coming back to forgive them. This is also known as to what is referred to as a get out of jail free card. They're told they can do no wrong because they're always forgiven. As the famous art critic, Robert Hughes, said in his book, The Culture of Complaint, as he refers to this type - I like committing crimes, because God likes for giving them.
UA-cam has been in heavy decline for several years. There are good videos on here such as this one, but also issues with censorship, demonetisation, and the fact it is owned by Google, which acts as gatekeeper and censor to most of the internet.
@@kenweller2032 depends. In general, there is more content on any given subject now than ever before. So it depends how you use UA-cam. There are plenty of issues and believe me, I have my qualms with Google, but it’s still leading the pack. Someone needs to challenge UA-cam but it’s never gonna happen with how much they monopolized video content 🤷♂️
@@zachariah7114 I'd still say it's past it's prime. 8 or 10 years ago it became technically excellent and the censorship hadn't started. I use Rumble more and more.
I am starting to study his theory and this video broke all I though I knew about it. How come that television can create an "enormously serious and realistic minded sort of person" and " almost oriental in his inward meditativeness" ? Isn't this also the opposite of the global village citizen?
Remember he is talking in the 50’s or 60’s about the initial introduction of television to the silent film generation of the 20’s and contrasting the two.
Perhaps the traits of a global village citizen include an enormously serious, inwardly meditative mind...a planet full of tribal selfie-takers...a narcissist collective...the neo-days of Noah.
"I am opposed to all change" "I need to understand the new thing so that I can turn off the button" How things have changed! He is definitely not a listener.....watch haw he talks over the interviewer all the time
Tradução cheia de erros., "Mood" neste contexto é estado de espirit não humor e "the escape world of movies" "Escape' não é "fugitivo' mas e"escapismo espiritual. E tem muito outros.
McLuhan says, in the year that I was born (1966) that people look at ads for things that they already own. I disagree. I n the early 1980s I did not own a VCR. I did not own a TVRO satellite dish. I did not own a multi-selector tv switc. I did not own a VHS or Beta camcorder. I wanted all of these things. But I was only in my teen years, and couldn't afford them with the newspaper carrier income I was making a the time.
jaworskij yes but when I was a boy, I wanted a speedometer for my bicycle but couldn't afford it either. Now that I'm grown, I research all most everything before and after I get it. Just like he says
You're not going to see an ad for bread and go out and buy it. You're gonna buy bread anyways, and the commercial is used to promote a service rather than a product. Kind of like iPhone sales
That such a great brain should fall prey to received learning and caricatures created by the very media he's critiquing. The oriental trope is abominably racist.
No. it is not racist. He is selecting from the landscape of Western mythology that resonates with his audience. If you read his works you will find he understands clearly the effects of mythologies used as probes to examine media and the order of societies.
It's easy to say that now, but I'd bet my house that you couldn't hold a candle to Marshall McLuhan. If so, please enlighten us intellectually inferior plebians. That's what I thought.
Over 25 years ago, I co-taught course with another professor at fairly major university. The course was called 'The Legacy of Marshall McLuhan' and though we were not laughed out of the department, we were given little spiritual support. McLuhan was then seen by some Schools of Communications as dated, far fetched, or ridiculous. Not long after, I left academia - and then suddenly every college, uni, think tank and Coupland wannabe (including Sir Douglas himself) seemed to be crawling over each other to be the first to say re: Marshall's prescience that they knew it all along. I sound bitter - a bit maybe, but really I'm more baffled at the shifting fashions of intellectual thought. I never thought philosophy could or should go in and out of style. Glad to have you back Marsh. After all, you knew it all along!
Classic. Happens all the time.
McLuhan will still be written off in some academic quarters for being white and male. I think he was highly prescient.
Had to screenshot this just to read it later ✌🏾
Arthur C Clarke made far more accurate predictions in 1966.. His comments on cities are outright ominous.
I like how you're archiving these
This guy still has enough substance in him to get UA-cam famous.
This is the Canadian public affairs show, that inspired 60 minutes
Don Hewitt was inspired by this show? Where did he say that?
Canada has inspired nothing.
Fascinating insights this guy had. Interesting when you consider the generation that came after the sixties.
Arthur C Clarke made far more accurate predictions in 1966.. His comments on cities are outright ominous.
Brilliant
Still, the undefeated Heavyweight Champion of the World.
He seemed to find the interview format of casual dialogue acceptable, but disliked most other uses of the medium and I tend to agree with him. I think in some rare cases, a few radio shows have managed to do this.
Who is the McLuhan of 2022? I would venture to say - no one. How sad is that? I can very much relate to him not being against change, but "I am determined to understand what is happening. I don't choose to let the juggernaut roll over me."
Henry Jenkins was called the McLuhan of the 21st Century on the back of his book Convergence Culture, but I haven’t read much of it yet so I can’t exactly sing his praises or say the book was correct in its assertions
this rare footage of a man predicting the internet and is now being viewed on the internet
Great video, I think he's describing AI & the internet
4:30 is another prediction he got right, "products as a service".
"I never predict anything that isn't already happening"
@@TheFantastipotamus “The owl of Minerva takes flight only at dusk.” - G. W. F. Hegel
McLuhan says people watch ads about things they already own. Immediately I think of Budweiser commercials.
Doritos. McDonalds. Various truck ads. They all come to mind too.
A conditioned response, speaks closer to Pavlov's Dog.
Customers eventually become addicted to their products, and that's the way commercialization is supposed to work. It's known to be an insidious or ambushing design to lure the customer in through trickery, Machiavellianism - political expediency shall preside over morality.
[Also see the definition under Webster's dictionary for the word to 'commercialize' - to debase in quality and exploit for profit.]
The corporate sales mantra is to do whatever it takes to keep the customer addicted to increase the corporations profits.
Psychologists also refer to this as the 'comfort of familiarity'. People fear the unknown and uncertainty of the future. This is why so many with a conservative attitude like rereading a famous book from a thousand years ago that tells them they're going to be saved by a dead man coming back to forgive them. This is also known as to what is referred to as a get out of jail free card. They're told they can do no wrong because they're always forgiven.
As the famous art critic, Robert Hughes, said in his book, The Culture of Complaint, as he refers to this type - I like committing crimes, because God likes for giving them.
Good advertising doesn’t even let you know it’s an ad. It’s seen as a piece of content rather than a commercial. And it’s rarely done right.
@@zachariah7114 in the sense of what you said, we are the good ads of youtube.
Linklider had much more sweeping and accurate predictions about the Internet in 1959, ten years before the first Internet connection.
And Engelbart’s Mother of All Demos laid out the future of the personal computer in 1968.
If McLuhan would see TV of today, he would pull all his hair out.
I really need to turn off UA-cam. Especially given how good it is now (compared to the early days of UA-cam). It's much more addicting then Television
UA-cam has been in heavy decline for several years. There are good videos on here such as this one, but also issues with censorship, demonetisation, and the fact it is owned by Google, which acts as gatekeeper and censor to most of the internet.
It's golden age (hour really) was around 2012.
@@kenweller2032 depends. In general, there is more content on any given subject now than ever before. So it depends how you use UA-cam. There are plenty of issues and believe me, I have my qualms with Google, but it’s still leading the pack. Someone needs to challenge UA-cam but it’s never gonna happen with how much they monopolized video content 🤷♂️
@@zachariah7114 I'd still say it's past it's prime. 8 or 10 years ago it became technically excellent and the censorship hadn't started. I use Rumble more and more.
3:39 - Predicting NFTs too by the sound of it.
I am starting to study his theory and this video broke all I though I knew about it. How come that television can create an "enormously serious and realistic minded sort of person" and " almost oriental in his inward meditativeness" ? Isn't this also the opposite of the global village citizen?
Remember he is talking in the 50’s or 60’s about the initial introduction of television to the silent film generation of the 20’s and contrasting the two.
Perhaps the traits of a global village citizen include an enormously serious, inwardly meditative mind...a planet full of tribal selfie-takers...a narcissist collective...the neo-days of Noah.
3.40 - 4.35 Algorithms!
Wow. Great observation. Seriously.
Products becoming services is exactly what the hype of Apple is.
su Marshall Mc Luhan I TEMI DELL'UMANO: Alberto Contri "McLuhan non abita più qui?"
una pena que no tenga subtitulos o no este traducido, podrian subir uno traducido , gracias
Todos sus libros han sido traducidos en espa~nol.
Products as services, sounds like a sleazy message.
@4:00 Did he just predict Google 60 years ago?
I think that level of transformation of information requires something like a large language model based system.
4:35: if you can't stop innovation, at least slow it down as much as possible.
Who is this man's equal? Bertrand Russell?
0:45 "safety cigarettes." Uh, yeah. Right.
Vapes!
Safety coffee, yeah right...
Safety snacks, yeah right...
Safety cars, yeah right...
Safety guns, yeah right...
Safety media, yeah right...
Safety Air... yeah right... What are we going to have to do for that, wear masks or something...
Who is the equivalent to McLuhan in today’s time?
I heard they come around when playing around with certain technologies, except they are rather stern and advise that you knock it off.
"I am opposed to all change"
"I need to understand the new thing so that I can turn off the button"
How things have changed!
He is definitely not a listener.....watch haw he talks over the interviewer all the time
3:53
back when you could say 'Oriental'.
He’s predicting Amazon.
Went to college not for knowledge lol
He was like an alien mind. Warning is that media isolation changes genotype.
Ever consider you are the alien? He was more like one of the last few sane humans.
That wasn't exactly predicting the internet.
Arthur c Clarke predicted
how you going to predict the internet in 1966 when computers where connected in the late 1950s?
Not so much predicting the internet as Google...
Algorithms.
Tradução cheia de erros., "Mood" neste contexto é estado de espirit não humor e "the escape world of movies" "Escape' não é "fugitivo' mas e"escapismo espiritual. E tem muito outros.
McLuhan says, in the year that I was born (1966) that people look at ads for things that they already own.
I disagree.
I n the early 1980s I did not own a VCR. I did not own a TVRO satellite dish. I did not own a multi-selector tv switc. I did not own a VHS or Beta camcorder. I wanted all of these things. But I was only in my teen years, and couldn't afford them with the newspaper carrier income I was making a the time.
jaworskij yes but when I was a boy, I wanted a speedometer for my bicycle but couldn't afford it either. Now that I'm grown, I research all most everything before and after I get it. Just like he says
You're not going to see an ad for bread and go out and buy it. You're gonna buy bread anyways, and the commercial is used to promote a service rather than a product. Kind of like iPhone sales
You own a personal computer and smartphone, WiFi connection to the Internet, and UA-cam account now. Much more powerful than any of those things
i was triggered with the word Rigged
You have been Programmed
Arpanet was set up in that year so not much of a prediction.
"I never predict anything that isn't already happening"
That such a great brain should fall prey to received learning and caricatures created by the very media he's critiquing. The oriental trope is abominably racist.
No. it is not racist. He is selecting from the landscape of Western mythology that resonates with his audience. If you read his works you will find he understands clearly the effects of mythologies used as probes to examine media and the order of societies.
@@DataWaveTaGo What is the oriental trope being discussed?
k
A primitive thinker by his premises. Otherwise an intelligent man. He is typical as the philosophical root damage of modern intellectuals.
It's easy to say that now, but I'd bet my house that you couldn't hold a candle to Marshall McLuhan. If so, please enlighten us intellectually inferior plebians.
That's what I thought.