Cracking Dental SEO: Insights from Ron J. Fortier, Director of Production/SEO at Doctor Genius

In this episode of the Nifty Thrifty Podcast, Dr. Glenn Vo sits down with Ron J. Fortier-the Director of Production/SEO at Doctor Genius-to discuss the importance of Dental SEO and how it can help practices grow their patient base.
With years of experience in automotive SEO under his belt, Ron is here to share his wealth of knowledge and provide actionable insights on how to optimize your dental website for search engines and effectively reach potential patients. From understanding the unique nature of healthcare searches to implementing comprehensive content strategies, Ron covers it all.
Key Highlights:
Dental SEO is unique and requires a deep understanding of the business and the target audience. It differs from other industries like automotive or e-commerce due to the immediate need and lean-forward nature of healthcare searches.
Content is king when it comes to SEO. Doctor Genius deploys around 150-170 pages for a standard dental website, covering various services and procedures. This comprehensive approach helps practices rank for a wide range of keywords and search queries.
Regularly updating and adding new content to the website is crucial. Google rewards effort, so consistently posting blog articles and refreshing pages can significantly improve search rankings over time.
Doctor Genius employs a 130-page style guide to ensure their content is well-structured, engaging, and optimized for different types of readers (e.g., paragraph readers, quote skimmers, headline readers, etc.).
Setting realistic expectations is essential. Climbing search rankings takes time and consistent effort. It's not a light switch, but with the right strategy and implementation, practices can gradually improve their visibility and attract more patients.
Common SEO myths debunked: The length of URL registration and the age of a domain have little to no impact on search rankings. However, the length and quality of blog posts do matter-aim for at least 500 words and provide in-depth, valuable content.
To learn more about Doctor Genius and their dental SEO services, visit their website at doctorgenius.com/. For a limited time, mention the "CDA Special" to receive a 70% discount on their website development fee (normally $5,000, now only $1,500).
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