The "Sweet Baby Inc" Disaster
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- Опубліковано 10 бер 2024
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Sweet Baby Incorporated (a narrative consultation company in the video game industry) has recently garnered excess media attention after it Streisanded itself to a mainstage spotlight.
The company seeks to modify video game narratives but with two sides pitted against each other on the basis of politics, the reality surrounding this company has become extremely distorted.
A media machine intent upon downplaying facts and openly lying... versus gamers who are hyper scrutinizing industry practices. Lets take a look at the story.
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When I first heard about sweet baby inc detected, it had a few hundred people in it. Soooo, yep it didnt stay that way for long.
Here the thing If these companies made really good games nobody would care , The problem is they make terrible games , If they want to be woke cool but make a good game lol Not trash, that's all lol
The problem is the games they make are Pure Dog sh!t , Like they can be woke I don't care , There can be diversity characters I don't care, I don't understand they talk so much about video games yet They can barely make a Playable game lol I just want games to work and be playable , I know these companies are just hustling companies , They couldn't make a good game to save their company , It's all a joke lol They are no different than scamming companies
Rudolph Bitler and the windmill of friendship.. that's all im saying
Ahh, hair loss. A problem I don't freaking have. Blessed be my freaking cavemen-genes.
Its always funny watching the cycle of:
1. Its not happening
2. Its happening but its not a big deal
3. Its happening and its a good thing
4. You're evil for not wanting it
5: It was always happening and you're the only one who thinks it's bad
The five stages of greif
They just can't stop lying, it's so obvious but they keep saying it's not happening, then you prove it and they say "you're racist, its a good thing"
Every time.
@@maicoxmauler2825because that's how it is? 😂 Only white supremacists and nazis cry about this nonsense.
When one of their employees mocked Akira Toriyama's death, that was them blatantly acknowledging to the world that their conduct is out of spiteful bias.
Instead of spite I think it was jealousy that he created a story and characters that a broad and diverse audience identified with and they are unable to do the same.
@@short9492Petty spite
@@short9492envy instead of wrath. Fair. It’s why people like this self insert so often. It’s jealousy.
Not only spiteful but also extremely cowardly. He/she locked their account,unlocked it to write the message about Mr.Toriyama and locked it again.
Worst people on planet.
I was gonna let it slide, because they weren't wrong. You got Piccolo, who everyone sees as "if he was human, he'd be black" and then you got Mr Popp, who has NOT aged well at all.
The problem is they made that hole worse real quick. Kinda like the Streisand effect!
"You need our consultation to protect you"
"Protect us from what?"
"From what we will do to you if you don't hire us"
*THIS*
Utter racket
Thats what Anita was doing.
1) Writes article about a new AAA game being developed and she feels there are gaps in DEI, and its a REALLY big deal
2) Contacts the company and offer "help" to fix the issue
3a) Is told to ef off, writtes a nasty article about company being evil white supermacho, "ist" and this and that and ALL of that
3b) Gets hired, doesnt do crap, gets payed royaly and writes an article about how she saved another game and how excellent it was to work with such enlightened team of developers.
Repeat this model 50 times, pack your 10M USD, move to a low cost country and live like a king till the death comes for you.
This is clear and open threat of blackmailing .
Honestly people should get sued over threats like this when its on corporate level.
Mafia tactics
I started hearing about them after the disrespect to Akira Toriyama, I thought that was the main controversy. It's crazy how people were already talking about them, and then THAT happens. In any case, please rest in peace, Toriyama sensei
said some shit about dragonball... how they created both the best and worst black character ever in anime. Sorry, but Mr. Popo is not the worst black character in anime (not even close), and Mr. Satan is not the best black character in anime (also not even close). They just said that shit because they thought it was clever. it was not.
@@blackflag66 That is cause Mr. Popo is meant to repressent an Hindu god who has literal jet black coal skin color, not a human. Mr. Popo was never meant to represent a human it is meant to represent a deity, and gods in general. Which make sense when you consider Mr. Popo is a celestial mayordomo of the current god of the planet, and Dragon Ball a giant love letter to the "Journy of the West" stories which are from China and has Hindu influences
Oh god just imagine them bashing Kentaro Miura the creator of Berserk
The terrible dialogue in Suicide Squad didn't make the game "more engaging, more fun, more meaningful and more inclusive" for anybody.
It's just a sales pitch for fools gullible enough to hire them
Right? They’re not even successful at any of their STATED goals, if they are a narrative consultant firm, they’re just plain bad, DEI notwithstanding
Helldivers 2 has nearly 500,000 people online at the same time - every day.
Suicide Squad is struggling to get 500 people online at the same time - on any day.
HD2 have characters with no name, no face, no race, no real gender (beyond meaningless voice packs) and no real political identity beyond "spread democracy". This proves - without doubt - that gamers don't care about all this woke BS. Realistically, HD2 doesn't have any dialogue either, nothing in the same realm as Baldur's Gate, which even further bolsters the sentiment of your comment. Games that contain zero dialogue do infinitely better than games that contain even a modicum of woke dialogue.
@@----.__ woke isn't bs. You don't even know what woke means due to the constant demonization of the word. The Suicide squad is dead simply cuz it's a bad game. Nothing else.
@@phoeyu4030bad game written poorly by you know who.
"You need to terrify them with what might happen if you don't do what we want"
sounds like a textbook case of extortion to me.
“Nice company you got here, would be a shame if someone pointed out its sexist”
Kinda fits under the definition of terrorism given it's for politics
It's called terrorism
Racketeering
To keep up with the stereotype, of course
The creepy thing is that they keep saying that "they bring JOY". I don't know about others but that phrase feels realy creepy. Like a pedo offering candy to children, or a serial killer trying to spread love.
The fact it's always the same phrase makes it almost seem like a cult chant
Nice comparison.
🔥
T H E Y
B R I N G
J O Y
... yeah its creepy
Was there not video game about something relating to joy.
"Based in Montreal Canada..."
Yup, that checks out. I hate my country.
Don't hate your country, dude. Hate their ideals.
@@infantry4lyfe252 a fair clarification, and more accurate to what I actually believe. It's all just so tiring up here.
i'm sorry. if it's any consolation, i hate my country too.
Fellow Canadian here, stay strong. I hope things turn around and start heading back towards sanity.
@mattbernacki9282 I know, man. I'm from the U.S. and I've been serving in the army for 3 years, and seeing both our nations struggle with their sanity breaks my heart. I would do anything to keep my country and its people safe, but the way our politics are going will drive our countries into ruin and our people into madness. Unless something drastic happens, it won't get better.
They provide consultation the same way the mob provides protection.
I imagine it going like this “well if you DONT put this in your games story we won’t be able to produce it 🤷🏼♂️😃”
I keep seeing these kind of arguments, but I haven't seen any evidence aside the wild claims ont hat GDC conference years ago, was anything revealed that actually pointed to SBI being a racketeer org? or is it all made up by anti-woke people online?
Severely underrated comment 👍🏻
Well put, good Sir.
Sweet baby is probably owned by blackrock
If people noticing your "work" upsets you maybe your "work" is bad/regressive and you know it.
“The propagandist is immunized against all dangers: One may call him a scoundrel, parasite, swindler, profiteer, it all runs off him like water off a raincoat. But draw attention to his works and you will be astonished at how he recoils, how injured he is, how he suddenly shrinks back: "I’ve been found out".”
@@ObservingLibertarian damm chill bro
Turns out, Sweet Baby Inc. does do what some gamers think it does.
Not think, knows. Their work speaks for itself. They can lie all they want to, but facts are facts.
How to keep your game positive - "DONT HIRE THEM"
These people dont want "equality" they want "dominance" , massive difference.
And equality would be bad enough, too. We are not equal.
@@Mayhzon Not sure what you mean "equality would be bad enough"
@@Mayhzoncould you explain that
And use all the words that makes you belive that statement.
@@darkmodeenjoyer3367
Theoretically I could. I won't go into much detail because it would likely get deleted and it's a lot of work for something that may or may not stay up. So a short synopsis:
There used to be testing on people with different ethnic / genetic backgrounds in the 90's before certain laws and they found major differences (read: strengths and weaknesses both) in many disciplines for these different groups.
African, Arabic, Asian, European and Hispanic people all score very differently not only in socio-economic factors, but also baseline factors such as spatial perception, emotional reactions, different types of intellect and much more.
And those factors also don't go away when they are raised in the same environment.
TL;DR: Life is like a real world RPG and the stat distribution is all over the place.
People are different, so equating everyone to be the same in every regard and expecting the same performance for everyone is doing a disservice to them.
You can't measure a fish by how well it climbs a tree.
The old statistics are still out there if you're willing to look. The results won't be surprising to you at all. In fact many of these results confirm what conventional wisdom already tells you, both negatively and positively.
(In example African people make good in-the-moment entertainers, meanwhile Europeans and Asians show more ingenuity when it comes to problem solving, etc).
@Mayhzon Everyone knows this already, but its censored to talk about. YES, race is real. The differences aren't enormous, but they arent insignificant. Normies can't fathom that without breaking down sweating & crying, so the public propaganda is "were all equal" when in reality were all "similar" But that makes life too complex for the average person.
They will hollow out your hobbies and fandoms and wear their skins as a trophy while saying "It has ALWAYS been this way."
Pin this.
Yup
They've done this on an international level to western countries
The four-panel "You do not belong here" meme comes to mind.
Granted there’s a fairly high probability all this nonsense will ultimately be reversed we didn’t quite know how good we had it about a decade & half ago
The real problem is that modern game companies are so delusional that they think hiring firms like Sweet baby inc. is necessary and will make their games better and lead to more sales, when it is exactly the opposite.
The entire "inclusivity" industry is a grift that shames people into giving them money. It doesn't make people more tolerant, it doesn't produce anything, scam.
They dont expect the games to be better and lead to more sales. They know it will give them that sweet ESG money wich outweights sales, game quality and costumer satisfaction. Suits care about money and power and if DEI can give them that, than that is the game they will play. The upside is that suits have no loyalty so we can sway them by making sure the ESG money isnt worth the total losses they suffer. But this will take a massive coordinated effort by almost all gamers. The question is; are gamers willing?
They're doing the false equivalence of likes/tweets equates to physical purchases.
My guess is they hire SBI to have their seal of approval to get money from Blackrock instead.
They're not that dumb. They know no one want this woke garbage but they're after the ESG score because money.
Remember gaming news isn't a vehicle for gamers to learn about the gaming industry. It's an advertising vector for the games industry. They're not interested in the grass roots movement. They're interested in convincing people to buy their games and if people aren't buying games based on a third party consulting firm that is a part of the credits (they can't change that), then the gaming news is going to be used as a mouthpiece to essentially say "pay no attention to the man behind the curtain"
can you simplify this for me? I feel like you're saying something quite important here but I just can't quite get it.
@@jaredkurtenbach4302 gaming journalism is a way for game creators and publishers to advertise their games. The games that used SBI to consult can't change the fact that they consulted on the game and are a part of the credits. So the gaming news outlets are acting like advertisers not journalists and instead of being 100% honest they're trying to spin the story to downplay SBIs role and influence in the stories of video games. They're doing this to try and gain some positive attention back and hopefully encourage people NOT to boycott their game based on the mere fact that they were influenced by this company which people have good reason to dislike
thank you!@@evanlucas8914
That's 100% right. The gaming news simply exist thanks to the money coming from the gaming publishers. How can they be believable?
There hasn’t been a true game review site ever. Most of them sold out right away. The best way to learn about games is to read reviews by other people. Steam has really helped out by having the community review feature.
Fun fact, In Alan Wake 2, Saga saying “I won’t let any white men tell me what to do from now on” completely out of the blue, soured the whole game for me.
Yeah, it came completely out of the left field. The interesting part is, the game itself isn't really woke at all - even Saga being black has much more narrative meaning than you'd expect and her color literally makes her stand out and feel out of place - precisely the thing woke propaganda would try and gaslight you into ignoring.
@@fancykarlmarxyeah, but now its just one line, later it can ruin entire games dialogue with their political propaganda
@@fancykarlmarx It only takes one line of dialogue to recontextualize an entire story.
I haven't played Alan Wake at all, but the implications of this line of dialogue is that there is internalized hate/disdain for a certain group of people, to the point of disregarding them. This is just bigotry, and as someone heavily intertwined with Black Activism, it's a major problem that we have to combat as it's a major contributor to why ending racism is so difficult.
I don't know the story contents of Alan Wake, but judging by @AnMcomm 's reply, I don't think this character was supposed to develop in such a way.
The issue with "Woke Culture" is that it's trying to reverse racism, not end it. This one line of dialogue could turn a story of self acceptance, and developing one's own strength even as a supposed outsider in a community, into a story of a character becoming bitter. Again, I don't believe Alan Wake 2 wanted to make a bitter character, so it makes a damning contradiction in the values of a character that can ruin them.
She didn't really "say" that. That line is from when the darkness is trying to trap her in her Mind Place, and she is experiencing hallucinations, excessive criticism of self and others - her case board is unraveling and "clues" like "you are a bad mother/partner/etc." are appearing on it.. generally she is spiraling out, in that scene.
I think that line fits in well here, since it's clearly a bad perspective to have and not something that normal/healthy Saga would think, it helps underpin how her mind is attacking her.
@@smokedmessias1607Yeah but when one of the SBI employees straight up says “You can’t be racist to white people.” And one of the other employees says “I don’t hire any white people on my team” then uhh….you know.
Sweet Baby is funded by Weird Ghosts and Baby Ghosts, which were co-founded by Eileen Mary Holowka, the sister of Alec Holowka, the developer who ended himself over false accusations of SA by none other than... _say it with me now..._ *_Zoe Quinn._* And guess who Zoe was also really good pals with? That's right, Eileen Holowka. After his death, Eileen took over his company (Infinite Ammo), and used his money to help start both Weird Ghosts and Baby Ghosts. (Coincidentally, she has an "award-winning" poem called "the body and the ghost"... this chick is weird af.)
Baby Ghosts, which is a subsidiary of Weird Ghosts, is a funding program for "underrepresented" groups of game developers in Canada. So basically this is one ESG grift that is helping fund another ESG grift in SBI.
The more and more people keep digging into this bullshit, the more gets tied back to that abusive hack Zoe.
Holy shit.
Baby ghosts, tell me they are weird without telling me..
Thank you for posting this exactly
Spread this word dude, this info was available years ago but few people reported it before and others said it never happened. RIP Alec
It just goes to show why these people are so spiteful and hateful to everyone. they don't value any human life and see everyone as a pawn to use for their own benefit.
Kotaku: "Sweet Baby Inc doesn't influence narratives"
Really? Then what exactly does a 'narrative development and consultation company' do?
Apparently Kotaku hasn't stopped eating lead paint chips.
they're not stupid, they're corrupt. there's a difference, at least one that is perceptible once you delve passed the surface levels that make up their terrible quality and coverage ...
@@Fleshbag453 don't forget she blatantly tweeted "you can't be racist towards white people" and IMMEDIATELY got a community note to her tweet.
She made her account private after that LOL
Exactly. The writer is friends with people at SBI. Of course that conflict of interest is never cited in the article.@@mistahsusan2650
@@Fleshbag453 Its owned by blackrock.
bingo
Sweet Baby Inc continues to show how despicable they are, after all they insulted Akira Toriyama just hours after his death was announced. My condolences to him.
They crossed the line pissing off the DragonBall universe fans.
It's funny how they try to make it sound like they have minimal influence on the games, yet when you watch a bit closer they brag about how deeply they influence every aspect aside from gameplay
They wouldn't be getting paid if they did close to nothing. They're bold faced liars.
They changed their homepage just before he made this video. It used to say DEI consulting, to assure your project meets DEI requirements.
After the steam list, it suddenly became all 'narrative consultation'. It had not changed before that.
@@-T--T- I'm no expert, but I can't imagine the developer signing off all control on narrative etc. Whichever consultant their hire helps them acheive the goals they already had. It's likely the same cause as every other industry, ESG-dependant funding. I can't see why this one industry would have differing mechanics with the same result. What do you think?
@@ian-flanagan I'm just gonna note that he specifically pointed out in the video that a person working for sweet baby inc was lead writer for suicide squad
Thats not funny. That's manipulation. People in power do this all the time.
'terrify' your marketing teams with cancellation is absolutely wild. I think I will follow 'Sweet Baby Inc detected' from now on, those guys are heros.
Wait until you hear what happened to Twitter and Facebook during COVID and the 2020 election.
"terrify"
@@WIKUS70right.
The eyes and that body language when she says that make me shudder.
It’s racketeering. They should be pursued by law enforcement.
You need to use the internet to archive to look at the ORIGINAL statement on their site. This new version was uploaded immediately after the backlash.
what did it say
I seriously hope this is the beginning of the end for companies like this...
It is. It only takes on big company going under because of it (bye bye, Rocksteady) for the others to change their approach.
it might make SBI end but these people will still be around and so will all their connections. If they fail at SBI they will create another, Im afraid we will always have a chronic case of IBS in the industry.
I doubt it. Just watch that video of one of Blackrock's managers where he says they're gonna force changes...
@@mesicek7 They might try to force changes, but they can't force people to buy their product.
Especially now when more and more people are simply tired of their bullshit
I am thinking it will likely take a recession to clean house. There is still too much investor capital out there to keep these wasteful companies afloat. Even the current layoffs likely mean older experienced workers are being let go while younger and cheaper diversity hires are still around to maintain checkboxes.
SBI: "Nice game you have here...Be a SHAME if something happened to it...😈"
Now, do this quote again but with Joe Pesci's voice.
Studios hire them knowing exactly what they're about. The entire industry is rotten with far-left, anti-white racists.
*insert a certain SBI employee letting the Cartels knowing where they work at* yeah good luck with that after pissing off Latin and South America if that turn out fine.
Nasty baby.
Lol exactly!
Their boss literally said yt/m gamers are like spoiled children, then in the same presentation said to threaten employers with cancellation when they dont do the DEI dance
Tbh, judging from some comments here they have a point
a lot of the comments under this video are yt/m gamers being pressed that diversity is being introduced in gaming lmao, i think the boss is right
I wasn’t really super convinced until she gave tips on how to pressure the marketing department. I could have justified most other things as marketing, over stating and understating based on audience. But promoting pressure techniques to get your foot in the door seems…suspect
They called ME ( A FKIN MEXICAN) racist for questioning one of their writing decisions in SSKTJL. Someone please make it make sense for me🤦🏻
Edit: Yes every race has its group of people that are racist… that includes Mexicans. However you don’t call someone a “ racist sell out” over simple criticism.
Racist against who?
Racist how?
I'm white, and y'know how we react to being accused of racism now? We roll our eyes.
Because everyone who's ever worked customer service has been accused of racism over the wait time on an order of fries at this point 200x over, and it is now completely devoid of weight.
It's like being accused of having cooties. Once you figure out that the accusation is literally meaningless? It's like being barked at by a human being.
Just woke things I guess!
The curator they went after is Brazilian.
For all their claims of "muh diversity", they only care for adherence to ideology.
Bro I'm brown af and get called white supremacist all the time. Woke *** resort to ad hominem because they don't have a proper argument
Fun fact?
That accusation now carries the same weight with the average eggshell white as being told we have cooties.
'Cuz in the last 5~ years the temperature of a batch of fries has become enough to prompt it.
So now even we don't care anymore.
So long as AAA gaming studios view Blackrock, statestreet and the other large asset management as their true customers, average gamers will keep getting DEI based products.
Like I always say: It's the consumers that are the problem. I even told them that I'm a marketer and some of us don't really like it but we have to because money is there. This is why we simply educate so we can curb their habit but no. They don't want it. One was even offended that I even said that. That I said that they are the problem because they are the money and that they have the power to change it but they don't want to because it requires them to be the ones to do it and not the industry. So nope. Even these funds like the ones you mentioned also function like so. They're simply taking advantage of things that others do not take advantage of. Like for example, charities. They are tax shelters. They're not really what you hope they are. For example, Red Cross, majority of money donated to them goes in the pockets of the higher ups administration then the rest are trickles down and hopefully gets to the recipient. Many people are in disbelief of that because "charity" but that's not how the world works.
I fail to see the problem there (aside from those shady corporations). Do you mean they will keep getting bad writing?
...Have they ever experienced good writing?
......Do they even know how to properly distinguish between good writing and toxic writing that panders to their toxicity?
Oh boy the rabbit hole continues
@@ShuckleII consumers like you, that fail to see the business model, are the fodder that propagate the churning of low quality games by AAA studios.
@@bobmanlarrydudeNot everyone. I'm pretty active across Twitch - I follow many streamers in different areas - and an awful lot of people are refusing to buy new AAA games. They're just DONE.
Of those that still do, some no longer buy on release, but wait for reviews. Others buy on release SPECIFICALLY to mock all the things that are broken and unplayable.
@@ShuckleII I mean, there's a reason why so many AAA titles are flopping while so many indies and lesser budget entries are thriving. I'm just gonna say that. How toxic of people to not support billionaire corporations, am I right.
I worry that Reddit (specifically that one “anti-gamer” subreddit, if you’re a Redditor I’m sure you know the one) is fanatically taking Sweet Baby’s side.
To them we're all nootsis and bigots
Just the fact their employees are so violently trying to throw a person's personal account under the bus should repel anyone from even thinking support for Nasty Baby.
It's doubly worse when you consider game prices in Brazil. I'm not sure what Steam users have to deal with for the market down there, but I've been told by some Brazilians I follow that a single game could be several month's wages for the average citizen.
At least, that's the case when talking about consoles. I could be screwing up a detail.
@@signa8because import taxes are through the fucking roof down there. Ive had the pleasure of gifting a guy from Brazil a game, and he said thats one of the biggest forms of generosity you can express down there.
So basically, SBI is trying to pull the
"X Thing isn't happening, you're crazy."
*after getting caught and running defense*
"X Thing is happening, and that's a good thing."
Typical behavior from that crowd, ngl
Next stage is: "X Thing was always happening, you're crazy."
And it's not even summer yet
Think there is a name for it. The narcissist's prayer or something like that
@@fluidwolfThe Five Stages of Grift
And people actually defend this type of thinking. Hell, new YT channels have popped up trying to damage control SBI
this is why a merit based system is king. Stop hiring based on gender, race or sexual preference. Just hire the most qualified person for the job!
well, that's why they created a job that doesn't require any qualifications: Consultancy.
At first I was thinking “urgh another Sweet Baby Inc video”, but this is one of the only ones I’ve watched that feels rational and not blowing things out of proportion. I was so fed up of how liberally claims were being thrown away, because as you said: it takes eyes of the actual issue here and what it is. Thanks for your reporting, as always!
They talk about sensitivity and cultural diversity but their staff only represents one angle. That isn't diverse. That is "We come and force our view on you." And I can't buy the idea of sensitivity from a group whose representative just spit on a man's grave because they did not understand him.
The woke academic literature have double meanings for words and phrases. It's a motte-and-bailey baked into the praxis of CRT.
So even though you hear "diversity" or some other nice sounding word, the real deeper insider meaning is way more deliberate and subversive.
@@Rellikan everything is ostensibly nice. You need the euphemistic candy coating to coax people into swallowing the poison pill
You mean wealthy middle class americans aren't a universally relatable group everyone loves? If only they could realise that lol.
they won't 💀
@@Rellikan "diversity" does not sound nice to me anymore lmao
One of the most funny mistakes they made is actually thinking the majority would be on their side when they tried to report spam. reminding them that their fanatical thinking and goals are in the minority and everyone that matters does in fact dislike you as a whole.
The report spam would even have worked if valve hadn‘t stepped in and pretty much negotiated a deal with the people running the steam group. Make no mistake, there‘s more where these loonies came from, must have been hundreds, possibly thousands of reports. We can only be grateful to lord Gabe and his kin that valve is still a force of neutrality.
They can't accept when people point out the echo chamber they're in.
They're the minority yet they have full control over all our institutions, and we just allow it without a fight.
What deal was that? With all the craze around this, not sure if I could find that info just from a google search…
@@Roccondil You can find the info on the front page of the steam group if you‘re curious, essentially the group and curator met the requirements to get deleted due to the amount of reports and possible ToS violations in the discussions. Steam support told this to the admins, who then proceeded to cleanse the entire discussions section and lock it (good riddance, it was full of award-farming bots and trolls trying to make the group look bad), to ensure the group would be following steam ToS. In return, it didn‘t get deleted, and is now virtually untouchable.
Welcome to where the GamerGate Veterans ended up after their loss.
I hope they don't try to deal with this, they are almost as insufferable as Sweet Baby
Loss? The only ones who lost after Gamergate were journos. They tried so hard to spin the narrative and it failed miserably.
I’ve always appreciated your insightful analysis on every topic you cover. Keep digging. This goes way deeper. My developer cohorts are starting to talk about this now.
I saw this from a rather simple perspective, or so I believe anyway.
If SBI were above board and what they were doing was truly beneficial, they'd have no problem with the Steam curator advising players of their involvement. It's essentially free advertising. What company doesn't want free advertising? If what you're doing is good, free advertising converts into free cash.
But instead, they knew immediately that players being informed about them would cause problems, because those players would quickly find out that SBI have an ideological agenda. They don't care about video games beyond the ability of those games to be Trojan horse delivery systems to push the ideology. And so, they moved immediately to squash the curator. That reaction is a huge red flag as far as I'm concerned. They know what they're doing will be viewed negatively, and they didn't want it advertised.
All the vile things that their employees have done and said since just hammers the point home. Thankfully Steam resisted attempts to get the curator banned, and content creators have taken it a step further to point out that SBI are just one of many such companies pushing DEI and their identity politics.
To me that is the absolute worst argument against SBI - of course they aren't going to view it as free advertising if some guy online lists any game they were involved in as "not recommended" based solely on the fact this company was involved with the game in some way. It's not like the guy who made the list was some apolitical saint who created the list purely for informational purposes leaving it up to people to do their own research to figure out if they want to buy or avoid products this company has worked on - he created the list specifically to tell people to avoid all the games on it and the vast majority of people aren't going to do any research and take it at face value that this company makes games woke and bad. Personally when I saw the list it is what told me this is a load of nonsense, people getting riled up over absolutely nothing at all. There are too many games on it that I have played and basically know are not overly woke or trying to push a certain political narrative.
In reality it seems like this company is the video games version of those companies that will certify that your products are sustainably sourced, or that they are environmentally friendly - they exist solely so other companies can say "our game is inclusive and respectful of minority groups" despite it being an afterthought at best. I'd even argue that if you're 'anti-woke' you should probably love companies like SBI that allow game developers to get the credit for being inclusive of minority groups without ACTUALLY having to do anything meaningful to be inclusive of minority groups. Personally I think they are just a total waste of space - they aren't destroying games by making them woke, mainly because they don't do anything productive in the first place.
I think that you have made a really solid, logical argument and are absolutely correct.
@@StreakyBaconMan Yeah, I guess we'll have to disagree. The guy doesn't have powers of mass hypnosis. The vast majority of players aren't going to see some guy's random "don't buy this due to X" and take that at face value without themselves weighing the value of X. Negative reviews are a dime a dozen. They only have weight when there's something to them, otherwise it's just someone blowing their opinion out into the internet to be lost amidst the countless other opinions.
I don't doubt you'll get some responding at the mere whiff of woke because at this stage many are sick of it, but you'll also get people taking a closer look at this. That's when they recognise that SBI do exactly what Kim Belair said they do. Attempt to inject DEI into games, whilst getting members of these companies to essentially threaten their marketing teams with consequences if they don't employ companies like SBI to do so. Frankly her words and the actions of SBI in trying to get the curator's account nuked probably threw more gas on this fire than could have been achieved otherwise.
At the most charitable take on this, if they're innocuous but otherwise a general waste of space, why would I or anyone support them financially? The money devs pay to them could be going into increasing the quality of a product instead, which benefits the consumer.
@@StreakyBaconMan They are not a waste of space, but are cleary nefast for the gaming industry.
I'm beyond tired of ugly female characters, weak male characters, girl power, misandry, race swap and other problems these people bring with them. The work of SBI on SSKTJL speaks for itself. Sure the devs are complicit, or may even agree 100% with them. In the end it doesn't matter, SBI thought it was sensible to humiliate multiples males superheroes in the game. In the end it doesn't matter SBI thought it was sensible to humiliate multiples males superheroes in the game. Meanwhile, Harley Quinn sexually assault a man and its supposed to be funny.
If for you that's just a harmless consultant firm, I have a bridge to sell you.
@@StreakyBaconMan "[anti-woke gamers should be grateful for SBI since it allows] game developers to get the credit for being inclusive of minority groups without ACTUALLY having to do anything meaningful to be inclusive of minority groups."
Making games ideological vehicles rather than truly immersive experiences isn't "meaningful?" Well then please provide some examples of what you WOULD consider "meaningful" inclusivity that we should be grateful developers are managing to avoid.
When was the last time Kotaku was held in high regard by anyone who actually plays games?
I'm gonna guess about 1998.
Kotaku 2014: Our entire reader base is dead!
Kotaku 2024: We need to inform our reader base what's going on, please help us Hasan Piker!
That one report on Anthem's development hellscape. That was one of the few times that people respected. I forgot who wrote it but it was good.
@@shcdemolisherthat was jason schreier i believe, he was literally the only good journalist in kotaku, so glad he left that dogwater company he is far, far too good for them
they are great the lower they rate something the more I want to play it. it is amazingly accurate
Wokeness is the desire to be both a child and an authoritarian for all time - the worst concoction ever conceived.
Wokeness is childless women extending their frustrated motherly instinct to the entirety of society.
i would put it as acting virtuous while doing minimal of Virtue and policing what people think because it supposedly hurts a certain community
These are the people who are directly responsible for the state of modern gaming's storytelling capabilities. We used to get epics like Mass Effect and now we get Suicide Squad. I hope these megacorp game producers understand one day why theyre losing millions and for some like Ubisoft, teetering on well deserved bankruptcy.
Just to reiterate, SBI's founder and employees are good actors acting in good faith who used the threat of astroturfing campaigns to bully their way into being able to impose not only their ideology, but their *own personal likenesses* onto the output of an industry in direct opposition to its customers' wishes.
And *we* are bad actors acting in bad faith because we're saying unflattering things about them on social media and/or pointing out which projects they're involved in publicly. With zero qualification beyond their involvement, I might add.
You're being sarcastic, right???🤔
@@timothyvanhoeck233
NOOOooo~
SBI employee lol@@timothyvanhoeck233
@@ephraimwinslow Just wanted to make sure so that others don't get the wrong idea
Yes.
That's correct.
Though, I am fine with being the villain.
It is liberating.
Because nothing says "it's exactly like that" when tons of mainstream media sites defend some allegedly non-backed by huge money firm saying "it's not like that".
Don't forget the dept of homeland security too. They're so oppressed that they have the government and the megacorps backing them
I was really hoping you would cover this. I always enjoy hearing info from you.
I've been trying to find a description of this debacle that didn't immediately strawman the situation. Thank you for doing this.
... "Industry standard service for years now"
Yes, exactly that is the problem! Imagine if doom '93 or wolfenstein '92, or half life '98 asked for their opinion when making their game!
Yeah!! You just don't do that!
mentioning games from 20 years ago lmao okay boomer
Gordon Freeman would have been a loudmouthed black lesbian named Gayle Freeman fighting the patriarchal enemies in the form of the Alien Combine.
@@karazu121good games from 20 years ago are relevant now as they still influence the games being made in the current day, yknow what isn’t relevant now? Your opinion buddy mosey on and keep brown nosing sweet baby inc lol
@@karazu121 90s was 30 years ago
There isn't any "both sides" in this. No. Premise entirely denied.
Especially the claim that "gamers don't understand" is a strawman, as the media are making claims that I haven't heard gamers say.
1. The game companies are absolutely to blame. They either actively want this slop, or are too cowardly to defend themselves against it.
2. We know what Sweet Baby is doing to the video games they touch, because we have seen the same effects in tabletop games and modern fiction (both of these through "sensitivity readers"), localized anime, and movies and TV series (through unqualified groupthink writers' rooms) for years now.
You only have to listen to that founder for a few minutes to get the "gamers are going to have to eat their vegetables" vibe she is putting off.
They know this isn't what the customers want. That is a feature, not a bug.
10000% right
also, what profit? i'm just a consumer trying to choose a quality product, not sides.
Thank You
The fact that the US government is involved would suggest to me that there's a far bigger game being played here.
@@ThisHandleSystemCanGetNicked Having a discrete media that can be influenced to act as a de facto marketing and PR firm is of use to governments and large companies alike.
That ship may have sailed, though...
As per usual, I couldn't have put it better myself. You articulate so well the tangled web in my brain of how I feel about these events. Your awesome dude keep up the great work.
As a developer, my biggest problem here isn't even Sweet Baby itself because ultimately it's up to the companies and the publishers on what the story ends up looking like no matter what these "consultants" say or how dumb it sounds. To me, and why I would personally want to join that Steam group, it's because they're going out of their way to silence any opposition instead of taking genuine criticism. It's things like that which just perpetuate the seemingly endless cycle of everyone wanting their own echo chamber online. They only want to believe that themselves and their group are the correct ones and everyone else is just ignorant. It's annoying and highly destructive. That's why I'd join that Steam group and probably why a large part of those 200k people did too.
I think the bigger story is that games journalists, ten years on from GamerGate, are still happy to run interference for exposed "industry insiders," as long as they subscribe to the same political ideology. It is so transparent that it hurts, lol.
Marxist ideologues don't care about video games, they care about tearing down White people
Everything is team sports these days, you have to walk on eggshells with the left AND right
Huh? Which game developer is hiring right-wing ideologues to enrich their products?
UA-cam deleted my comment but I still get notifications every time someone replies in this comment thread. Google doesn't like when I call out the hypocrisy and evil of their side.
@@famousmortimer7933 Any game that pushes an "american imperialism good" view I guess.
Call of Duty is one such example.
Hello Upper Echelon,
It is worth noting that the employees from Sweet Baby Inc. have ties with the GamerGate incident, some of them being involved of DDOSing an event from back then. The more you dive deeper, the more dirt you will find out. I would love a report regarding this, as it is heavily underrated.
It is not the cause of the most gaming issues, but certainly one of the factors.
Seen multiple channels cover that. Heelvsbabyface covered sweet baby stink a year ago
Zoe Quinn it always comes back to Zoe Quinn
You can call your dog Ey
@@saschaberger3212 I'm not a native speaker and I meant no disrespect.
Could you please elaborate on why that is damaging?
@@toomanyaccounts sweet, I might look that out. I've had a feeling he was terribly misunderstood back in the Starfield days.
If they were proud of what they were doing, they wouldn't be trying to hide it
Did he miss the GDC 2024 talk, where they called the gaming audience "Picky Babies that won't eat their Vegetables"? They have vocalised that they hate the audience.
This dumpster fire caused by Sweet Baby is entertaining and hoping they will completely removed from the industry
sadly most likely they're not going away. these companies never cared what gamers wanted.
Picture sus
They'll just change their name, but continue to leverage their influence to extort companies into giving them money and spreading their message
Amen to that.
We must find the rest of these companies and hold them accountable as well
Ya'll realize Anita Sarkeesean did EXACTLY this after Gamergate, right?
Anita wielded IMMENSE power in the gaming industry back then, and she wore the EXACT same flannel shirt and the EXACT same glasses.
and we despised her back then too for the same reasons, disingenious money grifters and powermongerers ruining our hobbies
She still does. She just does it subtly.
she was the first public attempt.
@@Morec0 nah, Fem Freq is shut down.
@@Darth_Bateman Check her website. She's still being paid to consult. Like all of them, she only failed upward.
The problem will be people blaming everyone wrong in gaming on sweet baby. Its good that they break down, but there are countless other issues in the industry too
Sarkeesian's about candy crush:"Everything is sexist, everything is racist, everything is homophobic and you have to point all of it out". Its a shame she wasn't hired by SBI to help
I remember seeing a thread on reddit that was discussing the failure of the Saints Row reboot, a couple months after it launched. There were plenty of therories but most centred on 'woke' staff at Volition but I made a comment saying that it was cleary a product of some kind of consulting agency. After all, volition had made the previous SR games and they, for better or worse, had style. The SR reboot on the other hand was so manifestly uncool and the writing and characters so formulaic that it went beyond poor writing and could only be explained by rigid guidlines put forth by non creatives. That comment received a disproportionate amount of downvotes and I think i know why now.
It was probably downvoted because you are conflating the name of the studio with the people employed at two different times.
@@johnboylan3832 like often happens on Reddit, it was downvoted for being 100% accurate. SR IV Gat Outta Hell was released 2015. SR reboot was in development in 2019. they didn't replace their whole staff in 4 years, they subcontracted SBI to work on the reboot.
Lol that game was awful in every single aspect, not just the story
I hate these woke consulting companies. We have plenty of them in Montreal.
Woke just means anti white say that 🙃
Is it as bad as they say over there? I mean the dystopian authoritarian stuff like euthanasia and "hate" speech laws?
why am I not surprised?
@@Nick_Ghursignoring your tongue in cheek moniker, I honestly wish it were limited to that. Unfortunately, as James Lindsay has thoroughly documented, it means far more than that.
@@Nick_Ghurs You're right and the financing of these business is usually done from a small group of investers, but I guess naming them would be antisemitic.
I had completely ignored this topic until I saw this video, thank you for how you explained it. now I understand WHY there was SO MUCH stuff about "sweet baby" flying around on every video platform for a couple months.
Great video, Upper Echelon. I thought you conveyed information as non-biased as you possibly could and had solid arguments with sufficient evidence.
So basically they force themselves upon companies, threaten staff if they say the forced writing isn't going to sell, and then watch the thing they forcibly destroyed in order to "diversify" and "bring joy" completely tank and then say "it's your fault for not liking what you don't like."
Never in my life have I thought “dang I don’t feel represented by this video game/song/movie”
Where does this crap even come from?
From the people profiting off of being seen as victims.
It came from grifters pretending to be offended on the behalf of people who don't even exist, trying to get money. That's about it.
I've never WANTED to be represented in a video game.
Representing real life makes for a boring game.
"Wow, this dead-end job simulator sure is fun! I can't wait for the inflation DLC, that'll add so much weight to the supermarket minigame!"
women
a generation of walking mental disorders
As a civilian, I got no idea to deal with a nasty company. But I would stop voting to the authority that supports that company from ridiculous lawsuit.
simply a comment for YT engagement algo. more ppl need to see this. best full break down of everything in an easy to watch length.
I thought you were going to talk about how this company and the employees are connected to Gamer Gate.
thats a whole topic of its own
@@UpperEchelon Looking forward to part 2!
@@UpperEchelon Wanna hear a cool story? Remember the story involving Zoe quinn which led to Alec Holowka ending himself? Well, Alec's sister called Eileen Mary holowka is the co-founder of SBI (Sweet Baby Inc) which, after his passing, used his resources to found a company that allies with the same group of people responsible for her brother’s death?! That’s diabolical in so many levels.
@@HalshenReality is weird sometimes 😅
@@HalshenEven this long after his death he can never know peace. It's legitimately sad
Lol, they wrote the dialogue for Suicide Squad?! That's hilariously incriminating, considering how horrible it is. Also after recently playing Tiny Tina's game I 100% can tell they wrote that slop as well it is some of the most mind numbing horrible dialogue I've ever suffered through.
Horrible for the wokeness,
or just regular horrible?
@@rodwallace6237 Both, a lot of both.
Even completely cleansed of "wokeness" it is only trash.
Even though they aren't credited with working on Wolfenstein Youngblood, it has all the hallmarks of their atrocious writing.
Bl3, Wonderlands, the new Tales of the Borderlands, all SBI's doing.
The annoying horrible Cringe Twins. The horrible cringe ending of BL3 with the song 'this girl is on fire'. The lame cringe way the new lame cringe character got our beloved Maya killed. All SBI. Gearbox netted $1bn in funding from Blackrock for that.
They were given I believe $500mil before release, and the other $500 mil upon release of BL3. When you have that free easy money, the big wig board members and CEO just want to ship out crud asap. We're lucky BL3 got great DLC.
Check out ThiccFila's video on Borderlands going woke if you want all the deets about that.
I've been reading the headline "Sweet Baby Inc Controversy" for some weeks now without the foggiest idea about what on earth has happened. Thanks for the explanation mate.
Generally speaking I'm still trying to wrap my head around the fact that we apparently live in a society now where an entire million dollar cottage industry has sprung up that ensures nobody offends anyone else because we're apparently all super fragile snowflakes that can't handle being offended...
It’s an ESG racket, we had it with stonewall aswell. It’s just to give an artificial score so you get low interest loans from blackrock. Simple as
i agree this is what opens the door for SBI to come in, they definitely are opportunistically using these studios as vehicles to push their weird ass ideas about DEI though
ESG scores are evil anyone pushing that stuff deserves every ounce of wrath that will come there way.
Calles ESG Manager. Annoying as hell. They professionalized crybullying and quite some companies even hire these people.
7:23 "I'm sure everyone can obviously guess what happened as a result." This quote is funny. As a rememberer of Five Guys in 2014 and everything afterwards I was expecting you to say, "The curator was deleted by steam, the creators account was permanently banned, 9 hit pieces were written about the creator who has now killed themselves. A week later 9 more articles dropped reminding us why the suicide was 'a good thing' and to check out the new exciting diverse AAA project that is Sweet Babies latest contract.
I too was expecting this, to be honest.
The original gamergate opened my eyes to how controlled everything is “you dont hate journalists enough, you think you do but you don’t.”
This is the first time i watched one of your videos. Very good points and well thought out. I concur, and ill be back.
HP Lovecraft's "At the Mountains of Madness" illustrated the Streisand effect before it even had a name. In Chapter III, the first sentence of the 23rd paragraph reads "It will be hard work deterring others from the great white south, and some of our efforts may directly harm our cause by drawing inquiring notice." And again in the last sentence of the 6th paragraph in Chapter VI: "It would be tragic if any were to be allured to that realm of death and horror by the very warning meant to discourage them." This concept has been around for a long time. That Streisand's name is attached to it is tragic since she probably lacks the capacity to comprehend its irony.
I would say it is a tale as old as humanity. The "forbiden fruit" thingy
there's an ancient chinese parabel about this too.
a man finds some treasure, but to hide it from his neighbours and enemies he buries it in lawn, with a sign that says "there is not 30 silver buried here"
you can guess what happened next.
Notice how most gaming outlets didn't even talk about it. They are scared they won't get copies.
Or they do ye olde "talk about the backlash, dont mention the reason, call it a attack"
copies?
Review copies. @@benfrese3573
Or... Or... you simply got grifted into an issue that _does not_ exist, nor is it _aligned_ with reality.
Have considered that? That _you_ have been misinformed and _weponized_ against a group who has done nothing to you?
Occam's razor who?
@@abeaconintheoffice No, there is shit ton of interviews where they give off signs of actual psychopaths. "We should terrify them", yea if that's how they talk on a presentation, imagine what goes behind the scenes.
What I find hilarious is that, originally, it wasn't explicitly stated that that curation was for the purpose of avoiding those games. That is almost certainly what it's intention was, but that's not what it was stated for. The mere fact of the company going after the curation and trying to get it shut down is them acknowledging that their involvement in certain projects not only doesn't provide value but actively detracts from the quality/appeal of the games. In all technicality sweet baby inc should have either been ecstatic that this curation exists or should have created it themselves and marketed it because shouldn't it be a "badge of honor" or a "mark of quality" that sweet baby inc was involved in the project? If they are hired to improve games, shouldn't they and the publishers WANT the public to know they were involved?
The funniest thing about all of this is that if SBI wrote really awesome and epic stories and really blew all our socks off with character depth and voice... there would be no real event here. The issue is that not only do they alter game story and mechanics... but they also don't seem to be making it better
Are you telling me that government subsidies that were meant to go to growing gaming companies in Montreal instead went to consultation firms that pushed ideology?
Wow, who’mcould’ve seen this coming?
🎩
🐍 no step on snek!🇺🇸🇭🇰
If you wonder how they are all connected - the central banks, these crazy large companies like Blackrock and Vanguard, the ESG system, the leftist ideologues... it's all the same tribe. The same tribe that has spearheaded Bolshevism, communist coup attempts in Germany, spearheaded feminism, was deeply involved in the Transatlantic slave trade.
I appreciate that I see you in so many comment sections and your dedication to the snake life.
Game development is hard.
Meetings & reports are easy.
Well Creative Assembly got a multi-million dollar subsidy from the UK government to make Total War games.
I haven't seen you snake dude in a while. How are ya!?
The Steam list just took the games SBI had listed on their website. So bizarre. They dindn't leak or divulge anything that was previously unknown.
So crazy. Why did they (apparently) remove the page from their own website detailing their work? I thought they seemed very proud of their work.
@@crakhaedno your right. They did took down some games
It isn't bizarre if you think about it. They know what they are doing is shady and evil. That is why they want to work in the shadows. Their website is for prospective customers but having that info with their reputation on Steam is something that they do not want!
Y’know, if a company has practices or creates a product you find distasteful, don’t give that company your money. After the Bud Lite fiasco, it would seem like a no-brainer.
Hopefully, this is the "Bud Light" moment for the gaming industry as a whole. Needs a deep cleaning!!
Even if Sweet Baby Inc. only comes in near the end to put the proverbial cherry on top, the steam curation list is still an excellent tool for avoiding the games.
Whether it’s SBI or the game companies themselves making the narrative choices, there’s an audience who wishes to avoid the games.
Classic example of people who claim to be so inclusive going out of their way to be exclusive to anyone who they don’t like.
white people
@@Lenn869men
@@Lenn869 They've been the _target_ for quite some time now.
@@nullpoint3346this comment has nothing to do with race. I'm criticizing the hypocrisy that is prevalent in many diversity and inclusion efforts. These things are good if they are done without the hypocrisy.
I will say the pandering is also an issue. Don't change the gender or race of something if it doesn't make sense based on history. We shouldn't be trying to change history. We should be trying to change the future. Real example sadly, AI making black Nazis because that is more inclusive. LOL
'Ask what would give them joy' 'terrify them into giving you what you want.' Evil. Pure evil. This goes so far beyond videogames.
THere's another clip of the ceo saying something like "we can get into companies and hopefully take over"
By far the fairest and most in-depth look at this situation.
Youve gotten a sub.
This kind of feels like every company needing a "party member office" to oversee the company and make sure they are following the rules.
alles klar herr kommisar
Kind of hard to misunderstand them, when they have made their intentions very clear. Also, why is there a demand for this on a publisher level when there is almost 0% demand for "the message" on a consumer level?
Because there's a demand for it on an investment level. ESG (environmental, social, and corporate governance) is basically a measure of what social impacts an investment has. In short, the theory is that investments which are good for society and the environment are better for the economy in the long run than investments which are short-sighted and greedy. The problem is that you cannot easily define "social good", which leads to consultancy firms like Sweet Baby who assert that their flavor of "social good" is what's best for everyone.
i could tell you but then id go to jail lol
Loans from blackrock and vanguard. That's why this has continued even after we've watched these games fail over and over
@@areadenial2343 I get why burning some money for the sake of that perception bonus might be a good trade-off for the investors like Blackrock and the likes. But why on earth would any studio or publisher agree to this? A lot of studios are one bad game away from closing down, some have had it happen already. This can't be just activism, I don't know, just seems like a weird, shady deal to take.
@@HunterBidensHandgun the criteria for getting those loans is very interesting too. Someone should look into that!
It doesn't even matter to what degree they're involved when everything they touch is garbage.
Best to just avoid anything associated with them.
Getting bogged down in technicalities only serves their interests.
Or kidnap them
The absolute worst part of this, is they could have very easily just killed all conflict by made a public statement like this:
"Our employees Chris Kindred & Maya Felix Kramer are not exemplifying our core message and we regret that this targeted harassment has happened to the individual who has created the Steam curator group. We here at SBI would like to extend an apology to KABRUTUS, and of course as it is his consumer right, we have no issue with him having created said group."
INSTEAD THEY LIKE QUADRUPLED DOWN AND HAVE KOTAKU & OTHER GAMES JOURNALISTS RUNNING DEFENSE.
It shows that they have the highschool mentality of clique shit that's still ingrained in a lot of people, and they don't know how to run a business. If I was PR or HR of that place I would have had those two fuckin fools in my office going 'Both of you are apologizing immediately via twitter, and are on a two week unpaid leave.'
This is a great video, and well put together. Absolutely subscribed.
A bunch of journaliats all coming out with gaslighting articles demonizing gamers while running defense for a seemingly corrupt entity sounds really familiar.
On another note the idea that having someone of a different race making a story means the story itself is going to be amazing and new seems true only on the the most base level considering the slop that is being thrown out anymore that is neither new or amazing
If you want to know how "good" Sweet Baby Inc writting is?
Try looking at how Lex Luther talk about Wonder woman in SSKJL and that will sum up everything
Wait they wrote sskjl? That explains a lot
@@Bap-lt4msno they didn’t write it but they would have influenced the tone of the writing
@@Bap-lt4msThey where also involved with Forspoken and the Saint's Row reboot, both where so bad they ended up shutting down the studios that worked on them. And sbi has been involved with some other successful games like God of War: Ragnrok, Spiderman 2 (which is when I first heard about them), and many other notable titles.
@@justsomehalofan4386 My god
@@Bap-lt4msthere's more
Gaming has always been inclusive. These hoaxers and race hustlers were probably the same people who called us 'gay' and 'nerds' for liking the hobby twenty years ago.
They say they're against racism, inequality and capitalism while being racist, demanding special treatment and benefiting from capitalism.
How much of the discourse is SBI's influence being deliberately misunderstood as opposed to them being used as a symbol to rally against? The problems SBI embodies have been talked about and argued against for over a decade with the entire industry willfully ignoring the backlash. Despite constant underwhelming gaming releases and failed projects it is really easy to fudge the statistics to change "this game franchise that should be making hundreds of millions in profits only made millions" to "WE MADE MILLIONS IN PROFITS WE WERE GREAT SUCCESS (quick cancel all related projects)" SBI obviously isn't an all-powerful entity behind every problem in the gaming industry. However, treating them as absolute poison sends a direct 1:1 data point that anyone in the industry that actually cares about being successful can't ignore.
Yeah, they're probably a relatively small player in this field in the grand scheme of things, but they need to go down and hard to make the industry start worrying about being associated with the next Sweet Baby Inc. Shut em down!
It's pretty much what the video opened with, but if you look at the comments, it seems it didn't make it to most of them. It looks like everyone's opinion has cemented in that SBI is ruining games, and all bad games that SBI touched are bad because SBI, but they seem to ignore that they worked on games that are amazing, for whatever reaason.
I think the real problem is ESG scores, blackrock and vanguard. They fund the slop.
i agree with you, SBI, baby ghosts and weird ghosts are opportunist grifters, the only reason theyre even able to get a foot in the door is because companies need to pad the social part of their ESG score
@@TheShitpostExperience Spiderman 1 is the better one no? on top of using the wrong flag for spiderman2. So despite being the consultant they still got it wrong. Plus looking at most of the narrative that they are involve it is pretty lackluster to say the least.
Further disaster, Chris from Sweet Baby Inc decided after having his account unsuspended dropped a racist bombshell on Akira Toriyama after he died. Keep in mind most of Latin America Mexico especially was beloved by his work Dragon Ball including Cartels (I don't know how true it is and I don't want to find out) Chris from SBI isn't safe if they find out.
I guarantee they have heard and found out about this by now.
Yeah, them calling Toriyama racist for including a black, powerful, funny character based on a djinn in his narrative. So much for diversity, more like hypocrisy.
The fact they have to censor, gaslight, lie, and de-platform those simply shining a light on their body of work and industry influence- things a company normally desires above all else and can’t get enough of - SAYS IT ALL. 🚩
Hello Upper Echelon.
Thank You for covering this topic. As a game journalist - You gain a lot in my eyes, and I'm going to pay more attention in Your future videos - same as I try to support You as much as I can.
So many other so-called "game journalists" avoid this topic or pretends it does not even exist, which disappointed me so much.
also consider that she tries to force alot of people in with her scam to look at the script of the game, no matter how skilled her people are. she even tries to get people on her team on board, that are absolutely unskilled but support her agenda. only to give them "credit" for working on a particular game. she spreads bad faith watchdogs for game stories.
just like hollywood, more and more script writers and more people into the writers room, but the more cooks you have the worse the meal gets.
e: also dont get sidetracked, the game industry is just as much to blame like SBI is. the industry just hires them to get a higher ESG score for more free money, which SBI gets a part of.