How Nike Won - Full Documentary

Поділитися
Вставка
  • Опубліковано 28 січ 2025

КОМЕНТАРІ • 307

  • @AzerielKai
    @AzerielKai Рік тому +31

    I know reebok is old-school, but I love my reebok royal bb4590. I'm new to the sneaker scene! I love it because They were gifted to me by my grandpa who worked hard to buy it for me.

    • @NachoAverageFinds
      @NachoAverageFinds  Рік тому +7

      Reebok's BB line is underrated

    • @BPF80MCar-vi1pg
      @BPF80MCar-vi1pg Рік тому +2

      Cant beat that kinda stuf noatter how trendy the shoe is it comes from the best place. Like my favorite knife isnt one of the $500 customs i have its a 10 gas station knife my daughter bought for me

  • @dmejia706
    @dmejia706 Рік тому +35

    Yes Bryan no lie this one was a banger ...well narrated... Had good flow,good points , good nostalgia... Keep going you are the Morgan Freeman of sneaker history!!!

  • @HightopRob
    @HightopRob Рік тому +75

    Wesley Snipes character Sidney Deane in White Men Can't Jump wore the LA Gear Catapult sneaker but the Nike Air Command Force worn by co star Woody Harrelson his character Billy Hoyle stole the show

    • @NachoAverageFinds
      @NachoAverageFinds  Рік тому +5

      LA gear stood no change big rob

    • @kincamell
      @kincamell Рік тому +2

      ​@@NachoAverageFinds And I think Kadeem Hardison had the Jordan 6s on in that movie.
      Ps Peace to L A Gear. I was blessed with a pair in 1989.

    • @Maximillion009
      @Maximillion009 Рік тому +2

      ​​@@NachoAverageFindsalthough L.A. Gear does have some dope shoes. Like if they had a Nike logo they would sell out, at least for a couple of the silhouettes. Especially if they were collabed on

    • @craigugulini3409
      @craigugulini3409 Рік тому +1

      Ppl sleep on lagear tho as a kid and your shoes light up…what could be better haha

    • @berlingray8058
      @berlingray8058 Рік тому +1

      No, He was wearing the Nike Air Flight Lite Highs

  • @saywhat83
    @saywhat83 7 місяців тому +2

    this channel does not get the love it deserves... this is not a hype or resell channel... Nacho and Chris over at weartesters is where I go to get some sneakers true knowledge... I hope you guys keep it going for many years!

  • @sethburnham7264
    @sethburnham7264 Рік тому +4

    Dope video, very well done! It’s a lot of fun seeing all the old shoes, ads and video clips from back in day. Love the history in all of your videos.

  • @TheRetroManRandySavage
    @TheRetroManRandySavage Рік тому +8

    I still have a few pair's of the blacktop battleground 1s from when Reebok brought them back in 2004.

  • @TheMailmanOfSteel
    @TheMailmanOfSteel Рік тому +20

    The short answer is "Michael Jordan".

    • @cjvaye99
      @cjvaye99 18 днів тому

      exactly this video could have been five seconds long 😂

  • @phillip_reynolds
    @phillip_reynolds Рік тому +6

    Excellent video! Looking forward to more historical ones like this, B.

  • @contrasbeatshop
    @contrasbeatshop Рік тому +2

    these videos SLAP, please keep making long-form content that follows long narratives (u go in depth so well, the 5-10 min vid isnt enough for me lolol)

  • @edh7492
    @edh7492 Рік тому +6

    This is an exceptional video Bry, truly a mini documentary, brilliantly produced. Excellent work fella 🤜🤛

  • @dmejia706
    @dmejia706 Рік тому +4

    Dang I remember that Footlocker commercial I really loved that store and always wondered why I never saw too many of their commercials but do remember the rare ones they did have...

  • @alexthelizardking
    @alexthelizardking Рік тому +22

    Thanks for giving the other shoe brands some shine. Very educational and entertaining.

  • @icufos1
    @icufos1 Рік тому +2

    Yo this was another dope video man. I remember those light up LA Gear's from when I was a kid, I wanted them too but we couldn't afford them. Keep it up bro, I love these videos, they're always so interesting and well edited and narrated.

  • @IAmInfinitus208
    @IAmInfinitus208 Рік тому +12

    Great production bruv! Up until this video, I didn't even know Adidas and Puma were related and branched off from their own founders as a result of sibling disagreements!

  • @BSmoothe805
    @BSmoothe805 Рік тому +4

    Been patiently waiting for a video from you guys

  • @joelbouman402
    @joelbouman402 Рік тому +14

    Great video guys. You can really see the evolution of your editing skills and creative direction in these. Keep up the great work. Joel - Melbourne, Australia

  • @adnaanu
    @adnaanu Рік тому +6

    Brilliant work, as always, a top quality video.

  • @mattlang8946
    @mattlang8946 Рік тому +2

    Bryan for the win!!! Appreciate the attention to detail in your story telling. Another dope video brother. Keep em coming!

  • @samjewbacca301
    @samjewbacca301 Рік тому +2

    This was dope thank you for sharing the sneaker enthusiasm.

  • @sneakerprofiler
    @sneakerprofiler Рік тому +23

    This was a pretty good overview with the majority of innovators in the mix.
    I always cringe when I hear or read or write about the start of Nike.
    The relationship with Onitsuka fell apart because Bowerman and Knight tried to steal the Corsair/Cortez though. That detail cannot be left out of their story.
    Air cushioning was invented and introduced by Karhu. Nike came up with a visible air unit. The Tailwind was tested in the 1978 Honolulu Marathon, but was not released until 1979. Karhu developed air cushioning in the early ‘70s and debuted the tech in the 1976 Champion aka Mestari - The wider release was in 1977. Too many great U.S. sneaker historians miss that.
    Shaq-Fu!
    I believe Nike took advantage of the fact most U.S.Americans only care about what’s happening in the U.S.A. The ability to weave stories that boast U.S. exceptionalism is the Nike Secret Weapon. It’s their domestic market. Nike is also great at fudging stories in a war that people miss - Cortez, Air cushioning, Airship vs Js, etc.
    Timing is everything. Basketball hit a growth spurt at the same time MJ took over.
    ✌🏽💙👟

    • @mr.fantastic7756
      @mr.fantastic7756 Рік тому +1

      I thought Cortez was an original Nike product??

    • @sneakerprofiler
      @sneakerprofiler Рік тому +5

      @@mr.fantastic7756 no, we published a few stories on the topic. The Cortez was originally Onitsuka designed by Kihachiro-san. It’s very well documented.
      ✌🏽💙👟

    • @ajatathemu
      @ajatathemu Рік тому +1

      Wasn’t something like they tried to put BR Sports on the shoe like it was their creation?

    • @sneakerprofiler
      @sneakerprofiler Рік тому +2

      @@ajatathemu they distributed it via BR Sports with a new stability overlay replacing the Onitsuka Tiger stripes. The overlay was originally planned to be an arrow (I think). Can you guess what it ended up being?
      I think Onitsuka accidentally came across the thievery. Crazy.
      ✌🏽💙👟

  • @ignacioarienza
    @ignacioarienza Рік тому +2

    Mindblowing video man! Thank you for taking the time to educate us all.
    Epic!!🚀🚀

  • @JRB41
    @JRB41 Рік тому +6

    I’m actually a relative of Paul Fireman. He did some amazing things with Reebok!

  • @scoobjones6007
    @scoobjones6007 Рік тому +2

    I woulda stayed start to finish even if this was an hr plus! THANKS FELLAS KEEP DROPPING 💯🔥

  • @thedrace
    @thedrace Рік тому +2

    Outstanding vid....great history lesson, alot I forgot or didn't even know. Keep up the FIRE content!!

  • @joshuataylor202
    @joshuataylor202 Рік тому +2

    Another dope documentary!! Just perfection! Thank you for another banger!

  • @АндрейПлешка-ь8п

    What a wonderfully long and interesting video! Thank you, it was very interesting 🙏

  • @osullivanjeremyp
    @osullivanjeremyp Рік тому +2

    I could watch stuff like this all day, good work

  • @miguelfernandes4173
    @miguelfernandes4173 Рік тому +2

    Another awesome video! Keep up the great content! Bringing back great memories!

  • @TheRetroManRandySavage
    @TheRetroManRandySavage Рік тому +11

    I love my nike/Jordan shoes, but 90s Reebok will always be king to me.🙌

    • @elduderino4579
      @elduderino4579 Рік тому +1

      I feel the same way. I’ve got a bunch of Jordan’s and Nike Air’s but the Reebok Pumps are just so classic and nostalgic. I’ve been enjoying their re-issues over the last few years

    • @NachoAverageFinds
      @NachoAverageFinds  Рік тому +1

      That BB line was 🔥

    • @elduderino4579
      @elduderino4579 Рік тому

      @@NachoAverageFinds pumps were better 😁

  • @WeAreN1nja
    @WeAreN1nja Рік тому

    Bro, this vid was absolutely exquisite. I can't remember the last time I enjoyed nerding out on sneakers this much.
    Thanks for this, bro.

  • @chadchesney3858
    @chadchesney3858 10 місяців тому +2

    Two reasons that are pretty obvious. First the “air” gimmick was the greatest shoe gimmick of all time. And gave way to tons of copycats as we all know. The other reason is simple. Michael J Jordan and PERFECT timing. I mean it truly is “kismet” how Nikes air technology and a star who flies through the air like no one ever has. Just perfect. Good video homie👍

  • @jovangarcia-reyes17
    @jovangarcia-reyes17 Рік тому +2

    To this day the Adidas Kobe 2 are my top 3 favorite of all time. I still can't get any that are reasonable in price, in good quality and in my size lol .

  • @ONYIAANTHONY
    @ONYIAANTHONY Рік тому +2

    Been a fan for years. solid work on this

  • @Irish_man
    @Irish_man Рік тому +2

    Really an incredible video. I have found something I really love and that is sneakers. Really loved it since being a kid

  • @fish_h
    @fish_h Рік тому +2

    love the editing! an adidas vs puma video would be cool

  • @eddiehunter1918
    @eddiehunter1918 9 місяців тому

    Bro excellent work, great content, entertaining i grew up in this period sorta know the history, had many of the shoes, but your insight be presentation was flawless...i subscribed

  • @CZAJAFAJA
    @CZAJAFAJA Рік тому

    Long ass video but with a lot of great informations. Thank you! Great video!

  • @matsimms7467
    @matsimms7467 Рік тому

    🇬🇧 Really enjoy your videos, fantastic research, and presentation. Keep them rolling out. Love the colourful graphics. 👍

  • @herizorakotomavo
    @herizorakotomavo Рік тому +4

    During my highschool years (90's) I wore the FILA Grant Hill. Adidas were very famous with the Shaqnosis, the Kamikaze and all models for Iverson (and the models for Kobe). I also remember LA Gear model with lights in the sole.
    But because of MJ, the Air Max range, the Zoom Flight and so many models worn by NBA stars, Nike destroyed the others.
    Watching you from Madagascar 🇲🇬 keep doing a good job. God bless.

    • @NachoAverageFinds
      @NachoAverageFinds  Рік тому +1

      Thank you for the kind words my friend. Shout out to Madagascar!

  • @mantekik963
    @mantekik963 Рік тому +1

    Crazy thumbnail and an Amazing vid keep up the work

  • @chiujp
    @chiujp Рік тому +2

    Yo Bryan you should give yourself a pat on the back! The videos are always good, but your narration (pacing, reading) has really come along. Your hard work is really paying off!

    • @NachoAverageFinds
      @NachoAverageFinds  Рік тому

      That means the world to me man! Thank you so much for that

  • @luisantonioalvarezabarza99
    @luisantonioalvarezabarza99 Рік тому +1

    Damm bro, what a awesome video as always 👏🏾👏🏾👏🏾

  • @mattmatt2881
    @mattmatt2881 Рік тому +1

    Awesome info And awesome vid 🤘🏻👍🏻

  • @NZotyoka81
    @NZotyoka81 Рік тому

    90’s sneakers are so cool i have always find them exciting because of the technologies like air max, pump, hexalite, torsion system, disc lacing system etc.

  • @AtlehangMnisi
    @AtlehangMnisi 2 місяці тому

    Great video... love your editing

  • @ginnysow
    @ginnysow Рік тому +1

    Great video mate! I always enjoy your content

  • @561jeffkelly
    @561jeffkelly Рік тому +2

    Excellent Vlog
    Jay from Liverpool UK.
    Here in the UK it was Adidas all the way in the 90s. Reebok and Nike was popular but no were near adidas cause here it was Football or soccer as the US call it and then in 95 I came to Florida been about 20+ times now over the years.
    Being from the UK I was wearing Adidas and the new torsion and remember going in the US Adidas store. At the time I had spent easy over £100 for the trainers and in the US Adidas store they were about $60 I was shocked but after speaking to the manager understood why Adidas was not really that popular in the US.
    I then found the Reebok mega store at the end of international drive it’s was like something I had never seen it was massive and even the Nike store was half the size. I can remember going home and had to buy another suitcase to take all the trainers home.
    Here in the UK in the mid 90s reebok classic £80, in the mega store I was picking them up for $25 easy, also Nike Cortez just hitting the UK in the mid 90s £90, in the Nike store $30-40. Also Basketball was not popular over here at the time if was Football or soccer the popular sport.
    Keep up the great work 👍👍👍

  • @elduderino4579
    @elduderino4579 Рік тому

    Sweet video again man! I love my Nike Air’s, Jordan’s, Flight Lite’s etc but I do love the Reebok Pumps! I hope they bring back more of the Black Top range soon. The Kamikaze 2’s are fire! I’m stoked they’re reissuing more of the pumps again 🔥🔥🔥

  • @peachpearafamilybrand524
    @peachpearafamilybrand524 Рік тому +1

    Another banger!!! Brilliant fellas

  • @ianazura7915
    @ianazura7915 Рік тому

    Another quality video with rare footages..keep it up

  • @Bassistking
    @Bassistking Рік тому

    I just wanted to give some love to the AM97 N64s. Noticed them in the background instantly because I have those too 😎👍🏼

  • @DylanLey
    @DylanLey Рік тому +2

    Great video as always!

  • @54CFC
    @54CFC Рік тому +2

    I’ve been a Nike head since I was a child! Now I got my little nieces and nephews, wearing Nike as well!

  • @MatheusZumbi
    @MatheusZumbi Рік тому +1

    Amazing video!!!

  • @mrotaveria
    @mrotaveria Рік тому +1

    You make great pieces man!

  • @FinessseJu
    @FinessseJu Рік тому +1

    Needed this video keep it up bro

  • @therealjake
    @therealjake Рік тому +1

    Great vid sir

  • @RHill79
    @RHill79 Рік тому +1

    Great video!!!!

    • @NachoAverageFinds
      @NachoAverageFinds  Рік тому +1

      Thank you man

    • @RHill79
      @RHill79 Рік тому

      @@NachoAverageFinds Keep ‘em coming this is one of my favorite channels on UA-cam!

  • @myretroworld1121
    @myretroworld1121 Рік тому +2

    Being 40, i grew up around the best ever style shoes created. I was hi-top everything back in the day. Loved nike, reebok, la gear and fila. My style evolved over the years and i got into low tops. Just now getting bck into the basketball shoes and im kinda liking the new. I do like the lebron nxxt gens. But....the new jordan 38's yeah....love em. Especially with the leaked aquas. But i like the retros and ill let the youngsters enjoy the new. the 90's were good in every way and would love to see a time like that again. But with everything so fast paced and everything all internet i dont see that happening. Heck cant even wake up to Saturday morning cartoons anymore 😢

  • @beachcity562
    @beachcity562 Рік тому

    Dope nike history! Keep going 💪

  • @francisodulio3241
    @francisodulio3241 Рік тому

    Love this, big fan from the Philippines ❤

  • @Casanovaelrey
    @Casanovaelrey Рік тому +1

    Great video. There are a few errors though. Most notably mislabeling the Jordan 3 as Jordan 4 but other than that, good work.

  • @SpiritualSeeker12x12
    @SpiritualSeeker12x12 11 місяців тому

    Wonderfully done, Brings back a lot of memories 🙂👍🏾🙏🏾

  • @seancrockett896
    @seancrockett896 Рік тому +1

    Great job!

    • @NachoAverageFinds
      @NachoAverageFinds  Рік тому +1

      Thanks Sean!

    • @seancrockett896
      @seancrockett896 Рік тому

      It's pretty cool that you responded. I love how you dive into the history and story behind the shoe.

  • @gregkelland
    @gregkelland Рік тому +1

    Another masterpiece guys!

  • @ManSC21
    @ManSC21 Рік тому

    Great and informative video!! 10/10💯

  • @DruMatthias
    @DruMatthias Рік тому

    Loved the Pump background! But my guy said "AIR Mag" 😭 they're just Mags. No air in the Nike Mag. Small asterisk* tho if a super well made history recap! Y'all need to get this picked up as a docu series

  • @jinkazuya22
    @jinkazuya22 29 днів тому

    Awesome vid!!

  • @Thumper68
    @Thumper68 Рік тому

    You should do a video on ITZ Footlockers shoe brand. Otherwise known as the Bobby Hurley shoe. I had a pair of these as a kid and I’ve never seen another pair in my life. They were actually good shoes.

  • @nikkijb623
    @nikkijb623 Рік тому +2

    I loved my Reebok pumps!

  • @johnchampion6926
    @johnchampion6926 Рік тому

    Would love to see a history of the Adidas City Series. Just recently picked up a pair of the the Triest re release and loving the variety of the City Series

  • @HMartindeCampo
    @HMartindeCampo Рік тому +1

    An amazing freaking sneaker documentary video man, really well done‼️🙏🏼

  • @alexmelnik4258
    @alexmelnik4258 4 місяці тому

    Awesome! I was looking for some information on what helped Nike to become successful and found everything and more in one video! thank youuu

  • @richardkrivik7032
    @richardkrivik7032 Рік тому

    WOOOOOOW 🎉…AMAZING content bro’s

  • @eddietheeagle6613
    @eddietheeagle6613 2 місяці тому

    This was very educational and entertaining

  • @Barbitas79
    @Barbitas79 Рік тому +2

    Porque no puedo traducir este video!?!?
    Siempre traduzco Tues videos al español para enterarme mejor de lo que explicas
    Me gusta mucho tu canal
    Un saludo desde Ibiza

  • @akwang31
    @akwang31 Рік тому

    Another dope video!

  • @santannathegreat5167
    @santannathegreat5167 Рік тому +1

    My guys!!! Let’s get it!!!

  • @lilcobb1565474
    @lilcobb1565474 Рік тому +1

    Those Kobe 2 adidas were actually dope the all white pair

  • @JustNikoo
    @JustNikoo Рік тому +1

    The best! Zero Dislikes, nice!

  • @isaacsilva8033
    @isaacsilva8033 Рік тому +1

    my goodness foo what a history class 👏 👏 👏 👏 👏 👏 👏 👏 👏 👏 👏 👏 👏 👏 👏 👏 👏 👏 👏 👏 👏 👏 👏

  • @MrRoda8143
    @MrRoda8143 Рік тому +3

    Too bad that Reebok won't re-release their basketball line with the same actual tech they used in the original pumps. You can't tell me they don't know how to do it, or that the materials are unavailable. I would buy several pairs in different colorways!

    • @NachoAverageFinds
      @NachoAverageFinds  Рік тому

      Facts! It would be too expensive for them is my guess

    • @MrRoda8143
      @MrRoda8143 Рік тому

      @@NachoAverageFinds Most likely. But I believe they would end up profiting from it. Could you imagine old school sneakerheads like us buying them all

  • @YudiTera
    @YudiTera Рік тому +6

    To be honest I liked asics, puma and Adidas more then Nike in the mid 80's. Nike has been at the top for 30+ years. A few years ago I thought New Balance was bankrupt. Reebok remind me of LA gear for some reason. Anyway always fun to see another episode Nacho. ❤

    • @NachoAverageFinds
      @NachoAverageFinds  Рік тому +2

      Yeah it's wild how New Balance has really carved out their lane in sneaker culture. Thank you for peeping the vid!

  • @jedi_417
    @jedi_417 10 місяців тому

    I loved my light up LA Gear sneakers as a kid. It was the coolest thing a 5 year old could have back then lol. Btw, the Catapult was a Jordan III knockoff, not IV.

  • @CS-vx5ox
    @CS-vx5ox Рік тому

    Nike also had signature lines for Deion Sanders, Bo Jackson, Chris Webber, David Robinson, Jason Kidd, Alonzo Mourning, Kevin Garnett, Junior Seau, Ken Griffey Jr, Rod Woodson, Gary Payton, Tim Duncan. Star power was unmatched in the 90s.
    I do recall Nike even had signature shoe for Dennis Rodman, called the Air Worm Ndstrukt.
    One of my grails are Bo Jackson’s Air Huarache Trainer in the OG black, grey and white. Please Nike, we need a retro already.

  • @Rodrigues013-w7e
    @Rodrigues013-w7e Рік тому +1

    Excelente vídeo 🔥🔥🔥

  • @Two_wheels_dasher
    @Two_wheels_dasher Рік тому +2

    Also nike tried to sue panam a mexian sneaker company for copyrights about the swoosh but in reality panam came out with their logo years before nike came up with the swoosh, nike lost and most likely they inspired the swoosh in panam logo.

  • @cyrusandreigempis6433
    @cyrusandreigempis6433 Рік тому +1

    This makes me want to go back in the good old days

  • @ventiman2624
    @ventiman2624 Рік тому +1

    Great vid

  • @toughmoneytv4618
    @toughmoneytv4618 Рік тому

    I was in elementary school in 90s and Reebok was my second favorite closely too Nike.. I like Reebok basketball shoes.. never had a pair of classic. Nikes used to get more attention so I rolled with that

  • @antyvirusuk8056
    @antyvirusuk8056 Рік тому +1

    So wait, does onatsuka tiger not exist now? Or is it a seperate brand to asics now

    • @NachoAverageFinds
      @NachoAverageFinds  Рік тому

      Asics owns them. Think of it like their heritage line

    • @antyvirusuk8056
      @antyvirusuk8056 Рік тому

      @@NachoAverageFinds so, if i wanted to pick up new onatsukas i'd have to look at asics?

  • @leozu21
    @leozu21 Рік тому +1

    I have a feeling this gonna be your most viewed video

  • @JDG707
    @JDG707 Рік тому +3

    21:42 “clearly a ripoff of the Air Jordan 4s” then proceeds to show the Air Jordan 3….

  • @frank-pu3pe
    @frank-pu3pe Рік тому +5

    MICHEAL JORDAN ..... lets not complicate it

  • @redriot3008
    @redriot3008 Рік тому +1

    I was a Nike first guy now ima Adidas guy not for the Yeezys but for harden, Donovan Mitchell fire video 🔥😮‍💨hope you guys expand

    • @NachoAverageFinds
      @NachoAverageFinds  Рік тому

      Eventually we’ll expand and do more modern basketball shoes

  • @herby9345
    @herby9345 Рік тому +1

    Do more long form videos please 🙏

  • @kingmexico24
    @kingmexico24 Рік тому +1

    Always dope

  • @borood1188
    @borood1188 Місяць тому +1

    One word: Jordan. He should have signed with them only if they give him ownership of the company.

  • @iB1iz
    @iB1iz Рік тому

    Keep in mind back in the day Adidas had some of the biggest NBA players on the planet. The likes of Kobe and that followed with longterm deals with Tracy McGrady (who had some sick shoes), Tim Duncan and Kevin Garnett all under their umbrella (wish they deep dived into these athletes more).

  • @kincamell
    @kincamell Рік тому +1

    Stellar.
    Ps Jordan ,Tinker Hatfield and Spike Lee were a heavy team.
    Pps Peace to Kobe. I had The Top Ten 2100 and EQT Elevation. I Just read that Nike The Air Flight Huarache Lakers Away is going to be available for purchase later this year.
    Ppps Peace to Sinbad and Reebok Blacktop Pump.