You’re Creative Testing COMPLETELY Wrong
Вставка
- Опубліковано 9 лип 2024
- Are you running separate testing and scaling campaigns and struggling to scale your Facebook ad account? After generating over a BILLION dollars in revenue through Facebook ads, I cracked the code when it comes to creative testing. In this video, I’ll show you how to ACTUALLY test properly.
Resources
► Education Resources:
- The Facebook Ads MBA Program: bit.ly/MBASignUpLink
- Disrupter School & Private Community (Trial for $100): bit.ly/DisrupterSchoolEnroll
► Work with me directly & Newsletter
- Consulting: bit.ly/DisrupterConsulting
- Newsletter: bit.ly/DisrupterNewsletterSignUp
Chapters:
0:00 The Secret to Successful Creative Testing Revealed
01:04 The Key to Advertising Success: The Relationship Between Testing and Scaling
06:48 How to Stay Ahead of the Game with Effective Facebook Ad Testing and Scaling Strategies
The popular approach to testing and scaling advertising campaigns is WILDLY flawed and always leads to suboptimal results. The common practice of having separate testing and scaling campaigns is problematic because it leads to a high percentage of the budget being spent on ads that ultimately don't perform well. Also, the criteria used to determine what constitutes a winning ad is often extremely low integrity, which causes the majority of advertisers to prematurely declare winners.
Instead of the traditional approach, let's use a different method of testing and scaling ads that involves far fewer moving parts and reliance on luck, and gathering more meaningful data from each ad. This approach involves using a methodology that focuses on gathering data and insights that can be applied to the overall advertising strategy, rather than simply identifying one-off winners. We can use machine learning and trend analysis tools to gain a deeper understanding of how ads are performing and how they are impacting the bottom line.
Only the winning ad of a traditional "ABO, running dozens of ads in the testing campaign" is what is actually run in a creative test as soon as it is moved over to our scaling campaign. The test doesn't actually start until the ad has the opportunity to spend meaningful amounts of money and gather consistent levels of data. Short-term wins are not significant in this out-of-date style since they cannot be scaled sustainably
Our much better approach to creative testing involves launching way less creative tests and not using traditional A/B testing. Instead, the focus is on being more insightful with the available data. This means not having a separate testing campaign and not spending 80 to 90% of the budget to try to find out what gets lucky so that a test can actually begin.
To implement this approach, the ad account structure needs to be optimized. This includes creating dynamic creative optimization ad sets that are very focused on a specific audience, as defined by the creative. The ad sets should compete for spend and be given the chance to earn a considerable amount of spend to gather significant data.
Another critical aspect is measuring the right metrics, especially the incremental impact on other channels such as search, email, and organic social. These metrics should be monitored over an extended period to determine the real results.
In our simpler system that involves using one dynamic creative we let Facebook determine which combination of the ad works best for the end user experience. If the ad doesn't earn any spend, then it's not good enough, and if it earns spend, the ad might be a winner. By using dynamic creative, most of the budget is spent on the winning ad, unlike the previous approach, where most of the money was spent on losers.
We must be able to understand how a test impacts the entire omnichannel marketing. If an ad is winning, that means its earning more spend and is scaling our efficiency... meaning our overall blended CPA comes down. If this happens, then our test continues by increasing the budget incrementally, rather than disrupting the campaign by "scaling it to the moon." The winning creative test can run for weeks or months, and once the point of maximum efficiency is reached, the winning post ID can be moved to our control environment, and another test can be launched to further improve on the ads in the control environment. By using this approach, ad fatigue can be all but eliminated entirely, and business growth can continue almost indefinitely.
The bottom line:
Testing like this leverages Machine Learning
Testing like this is extremely stable and scalable
Testing like this allows you to understand the direct of every ad on your ecosystem
Testing like this stabilizes the front end of your business, making testing after the click far more valuable.
Instead of changing out quality, volume and type of traffic constantly while trying to get lucky... we can scale with confidence much quicker, and with a lot less work.
Great video, Charley! I loved this one.
Coming from you, this might be my best news of the week
Like left after 5 seconds, I already know this will be valuable content. Thank you as always Super Charley, with love from Italy.
Hahaha thank you so much!
Gotta say my dynamic ad has made and saved me money. Really glad I set it up!!! Great video maestro!
Love it!!!
I'm new to Facebook Ads and I don't understand everything he's talking about... But, it sounds good!
hahah welcome to the party
how did you find me?
I’ve been watching vids by a guy named Nick Theriot and he credits you.
Great content, The best of best that one can find on UA-cam, Hats off to you 🙌🙌🙌🙌
thank you so much.
How did you find me by the way?
@@CTtheDisrupter someone recommended you on Reddit
[ CBO + Broad + Dynamic Creatives 3-2-2 ]
Right, that makes sense. I've been doing very similar except that i was editing DCT to remove losers, and add new ones... im still confused how to test new DCTs - in the same ad set?
what about Budget?
If I usually did $20 a day per ad set
if it's campaign CBO with many ad sets
should it remain $20 a day, or X that per # of ad sets?
Hi, if your DCT is outperforming the main adset, do you copy post id to the main adset AND keep the DCT running?
This man knows what he's talking about!
Hahaha yes! And thank you!!!
Charley, have you ever face situations where a particular combination of an image and title of a DCT didn't get listed in the "Ad posts" menu? I'm facing this sometimes, where a 3:2:2 DCT should list 12 differente posts sometimes only list 8-9 of them. If so, have you encounted another way to get the ID of a particular combination that isn't listed there? Thank you for all you contribution.
Dude you are a bad ass! Would love to get your course.
Hi Charley, how do you introduce new creatives into a dynamic creative, do you add the new video into the existing adsets or do you make a new adset in the CBO with the new creatives in it? thanks
You dont
Great Content.
I have two questions for you, i hope you would like to answer me.
1)if the dct performs well then I should find the ID of the combination that works best and duplicate it to the winners, right? Then I take the DCT off.
2) when I create a campaign my performances for that campaign are very positive, do you think I should still put it off?
Hey Charley!!
Love your content!🙌
What do you mean in 10:20 ? If I don’t have money left for the budget…I should search what?😅
Question: Going on your creative testing rules...say I have that set up and it's working well with a broad audience but now I want to reach a different type of market for the same product...and I know my copy needs to speak directly to them. Would I do a new campaign and ad sets with DCTs with the different copy and then put the successful ones in my main campaign that's running with my original copy?
Or would I run them as different campaigns as I'm trying to create two different audiences (kind of) but for the same product?
Thanks for any input. :)
New DCTs in the same campaign
Hey Charley, with this method, how do you drive sales for different products if they are all in the same campaign? E.g. if I want to sell more TV's but my winning ads are all iPads, how do I move more TV's? Would that mean you have 1 campaign per product and a winning ad set plus a testing ad set per product? So say you had 5 products, you would have 5 campaigns? Would love your feedback on this.
focusing on promoting your best product can be a strategic move. It allows you to concentrate your resources and efforts on a product that has proven to be successful and profitable. This approach can be particularly beneficial for your finance department as it can help streamline budget allocation, improve return on ad spend, and simplify financial forecasting.
Remember, Facebook is a tool to amplify your business. By focusing on your best product, you're leveraging Facebook's algorithms to reach people who are most likely to be interested in that product, which can lead to higher conversion rates and more efficient use of your ad budget.
So, instead of spreading your resources thin across multiple products, consider focusing on your star product. Create compelling ads for this product, optimize your campaign for conversions, and let Facebook's algorithms find the best audience for your ads. This approach can help you maximize your results while minimizing effort and complexity.
Hey Charley, is the way to do this by constantly testing against winning adsets so for example i have a winning ad set that houses multiple winning ads for example 3 ad creatives: 1 ugc, 1 video, 1 photo. in order to improve i would be testing new DCTs against these winning ads.
Yep
Exactly how I do it 💪. My main "concern" now is how to best separate _countries_? How much do I really need to have different countries in separate campaigns. I´ve gone from like 8 countries to 3 (Europe, North America and Aus), but since they are all english speaking there might still be room for more consolidation....
Totally… or just not even targeting them
Why do we need more than 1 country?
We are now testing 2 DCTs. Each spent barely $20 (the break-even CPA is $50, so we usually let an ad spend at least $100-$150 before pausing it). It spends about $1 a day for a week now. When can we decide that it's not working, pause it, and start testing new creatives?
I’d say that if your ad sat in a CBO has been spending for 3 to 7 days and has proven that Facebook has no desire to show it over other options then you’ve got my blessing to kill it and move on
Hey Charley, love your content! when creating dynamic creative ads, do you de-select the option that says "Optimise Creative For Each Person" when setting it up? or keep it on? Also, i have a DTC that has 2 images and one video, but I have 5 primary text and 5 headlines (only just realised you do 3:2:2), would you trim the primary text and headlines back to the ones that are generating the lowest CPA so far in the last 3-4 days? Also, i'm spending $150(AUD) per day, should I duplicate this ad set and put into a CBO, or leave it in the ABO campaign as a DTC? Thanks for your help :)
I don’t like that option
great, i'll make sure i tick it off thanks!@@CTtheDisrupter
Amazing as always, one campaign to rule them all!…but whats the best way to automate spend? Using rules based on avg. Cost per result over a certain time period?
Great suggestion!
Opening had look of angelic opening😇😊
FINALLY! Someone understands FB!
1. If a DCT doesn't spend/work, do you pause it?
2. Do you always run 1 ad per adset?
1: depends on how it affects the campaign
2: DCTs only let you have 1 ad in the ad set
@@CTtheDisrupter I see, but you said (on the sticky note 😄) that you have a "winning" adset. It means this adset also contains only 1 ad? So overall, you run a FB business with 2-3 ads at any given time?
@@ig3332 You have one ad only in DCT adset at once, but in the working adset, you have multiple winners from several testing DCT's.
@@matejantoncic9342 but he says that you don't move ads between adsets, so how you got to a point where you have several winners together in one adset?
@@ig3332 DCT = Dynamic Creative Testing. Once winners are found with enough results data, transfer the post id to the winner's ad set.
Awesome video Charley! Thanks for the inspiring content!
Should I duplicate an ad set when I change the price of a product?
I was selling a product for 24.95 and then I increased to 29.95, and then the results dropped.
I'm afraid that I have now trained the algorithm badly.
Any thoughts?
Why change the ad?
Hey man - Love your work as per.
Launched a new DCA next to my top-performing adset and it has taken the majority of spend ever since.
Now I know logic/the algorithm suggests it's spending more in the DCA as it's found a winner but the cpa's are just way too high.
Unsure how to justify to my client that it's a good thing its winning all of the spend over top performing ads generating lower cpa's?
Check the impact on the business
@@CTtheDisrupter any tips on how to accurately assess this?
Spikes in revenue, brand search volume ect?
Hi Charley. Great video!
In each DCT campaign should we use the same video with minor changes, or should we use three completely different videos?
You can use different vids
@@CTtheDisrupter can you mix videos with images in the same DCT?
wait for it !!
Haha yes!!!
this dude does NOT miss!
OMG the 🐐 dropping some love!!
Thanx man
But what do you do when one ad gets all the spend but does not get purchases? And the other ones with really small spend get all the purchases?
That ad appeals to the user
And might be great for your funnel
If you've launched DCT1 and you found a good combo of video and text, now you want to test only additional text (similar versions of the winning one) for this video, how would you do it?
I would wait until I absolutely needed to test anything new and then I will launch a new test
@@CTtheDisrupter Thanks, appreciate the help!!
After how many impressions you believe the testing dynamic creative got enough significant statistic data to decide that there is a winner combination that is worth putting on the winners adset that it will then reenter the learning phase to accomodate this new "winner" ad? Thank you!
It’s once we can’t scale anymore because our Omni-channel blended CPA efficiency has been maxed
so, if we need to test more creatives, we just create a new adseet of 3-2-2 combination of ad in the same scaling CBO Dynamic creative campaign? Do you recommend to have just 1 campiagn or multiple campaigns? If i have 3 adsets in the campiagn and are generating sale but i need to test 50 more creatives, should i create more cmoigns or test in the same campiagn? Thanks
Yes, new testing happens as new 322.
We only need the one campaign, in fact multiple campaigns is bad.
If you want to test 50 creators, don’t do it with paid ads, or at least don’t do it with a Conversion campaign in the effort to see what does well and what doesn’t.
The fact is you don’t need to test those 50 new creatives
how do you deal with the format issue on dynamic creatives? a square format shown in stories, doesn´t sound too smart.
do you need them in stories?
@@CTtheDisrupter do u recommend excluding stories? When running dynamic creatives?
Yo Professor this sounds really greeat do you recommend any articles books, or whatever so I can dive more into this subject!
CharleyBot.ai and The Facebook Ads MBA Program
Charley … does this same approach work when you’re basically starting from scratch with an entire new funnel all the way from Ad to landing page?
Yup… no better way
Competition is low on the low scale anyways. So unless you want to scale two campaigns/ad sets at the same time with similar creatives, it doesn’t necessarily hurt overall performance. At least not the extent where the benefit of testing more creatives is lower than doing nothing.
Competition between the assets.
Hi Charley..Actually I dont Have A Winner Ad yet , But If I want to test a products and Do CBO with 3 ADSET all of them using Dynamic Creatives is it a good idea ?
If you don’t know what product to promote, I would rely on catalog ads and my CRM to tell me what products people are interested in and which ones are best for my businesses bottom line
@@CTtheDisrupter Thank you
What if i am starting fresh and have to test 100+ skus across 3-4 different categories in the fashion space and i expect at least 5-10 perform well? I cant focus on one because all these products are unique and new to my niche so i want to test them all but using dcts for each product to test sounds quite cumbersome for 100 skus. What would be a better strategy? Carousel? Dpa? Or something else?
Sell what sells… don’t pay for research
you ca use catalog (all product set ) it's bee performig really great for me
especially for the fashion stores with 100's of sku's
with in a week or two you will findout which products are working well
What i my ad is getting me minimum 15 adds to cart a day on a high ticket item such as gold jewelry, ctr is good, cpa is bad. 1 sale only in 3 days. Do i switch it off and test a new one?
I had amazing results in the past with interest targeting then tried ASC catalog ads last year, it was phenomenal but ads died out and cpa got higher and ads became non profitable
This is the first time i try DCT, as much as i wanna leave it on, its spending nearly 100usd a day and it feels bad seeing all that money go away 😢
hey great video! I just sure if I got it right. 1 CBO campaign, few Ad sets, each asset features a different product and has 1 dynamic ad (build from, lets say, 3 creatives, 2 copies and 2 headlines) ?? TBH im not sure i got it can you please explain? thank you very much
You’re close, but the whole campaign would be just one product/offer
I can’t think of a single good reason to combine multiple products/offers in a single campaign, if the purpose is to sustainably and predictively generate revenue
@@CTtheDisrupter So what differs between the adsets?? And thank you for answering🖤🤝
@@CTtheDisrupter on the dynamic creative, what exactly are the variables ?
What if we advertise multiple different products because all of them drive sales. Should we have different scaling adsets for each product that we advertise? And inside these scaling adsets our winner's ads for one specific product?
Different campaigns, and then eventually turn all but one of them off
You DONT need more than hero product offer until you’re doing 8figs easy
When i run Dynamic testing they are doing great, but as soon as i put them in the scaling ad set within the campaign the results get bad instantly… i now just let the dynamics run on their own
why move the ad, if you can spend more
what if you test in a seperate campaign while still using the AI of facebook with cbo and dynamic creatives and have a separate scaling campaign where you put the winning 3.2.2 dc ads. This gives me a more clearer overview of my ads manager i think, bunt dont know if this terrorises my overall results and ability to leverage fb AI
Sounds like you want to test; what you want to test
Adding a step
Great one Charley! So in what frequency do you test new DTC's? If CBO has been spending for 3 to 7 days and has proven that Facebook has no desire to show it over other options then you test new one?
Hey there,
When it comes to testing new Dynamic Creatives (DCs), the frequency can vary depending on the performance of your current ads. If a Campaign Budget Optimization (CBO) has been running for 3 to 7 days and it's clear that Facebook isn't favoring it over other options, then it might be time to test a new one.
However, it's important to remember that this isn't a hard and fast rule. The key is to monitor your ads closely and make adjustments based on their performance. If an ad is performing well, there may not be a need to rush into testing a new one. Conversely, if an ad is underperforming, it may be beneficial to test a new DC sooner.
Remember, the goal is to find the most effective ads for your campaign, and this often involves a process of trial and error. So, keep a close eye on your ad performance metrics, and don't be afraid to make adjustments as needed.
@@CTtheDisrupter Awesome!! Thanks for the prompt response. The amount of value you're giving in your videos is crazy.. thank again!
ONE BIG IMPORTANT QUESTION!
When using DCT to find an ad to scale, literally everyone tells me to target one location at a time. Why can't I just shot-gun approach the whole world, or parts of the world my product is relevant in?
If I want it to scale, that means location too right? So why not test for what I actually want? Should we ignore these people?
My ads perform better when in the DCT...when i move the winning post id to the scaling adset, it doesnt perform anything like as well. Why is this?
Give it time
Also look at the 4PI
Charlie - why do you suggest we even take a winning ad combo out of our dca. Why not just remove loser elements from the DCA - this way we preserve whatever learning went down in the adset.
removing elements doesn’t keep anything
it forces the ads to start over
any edit, creates a new set of ads
HILARIOUS NEVER FATIGUED Mr CHARLEY! 😃😂
Each DCT has its own Adset? So if I have DCT1 and DCT 2, each of them is in his own Adset?? THANKS🤝🤝🚀
Yes, each Dynamic Creative Test (DCT), such as DCT1 and DCT2, would typically have its own Ad Set. The goal is to test different variations of creatives within separate Ad Sets to gather data and optimize performance. This allows you to track the performance of each DCT individually and make informed decisions based on the results.
If you have further questions or need additional clarification, feel free to let me know!
how many ads set should be in one campaign when we try Dymanic creative test.
Check the end of the vid
I give the schematics :)
Does this strategy works when you launch a campaign from scratch or only after you start scaling?
From scratch works too
How's dynamic creative different from having multiple ads in an ad set?
You can only have 1 ad when you select Dynamic Creative at the ad set level
For a clothing brand, would you recommend 2 separate campaigns for men and women, or just one campaign and let the creative do the targeting? Thank you so much!
let the creative do the targeting… and sell what makes money
@@CTtheDisrupter I'm fairly new to marketing. What does that mean when a creative does the the targeting? Thanks.
How long should a DCT last. I've been trying them and I think I've done to much. I know you said you should do a DCT every few weeks but how long should that testing last for.
My name is Mohamed and I manage the ads for this brand and you changed my life
could be weeks
@@CTtheDisrupter Dam haha. Here I was running them for 3 days haha. thanks for the answer
Charley can't i implement this with ASC ?, I know you're not a big fan of ASC , but for a small business and a beginner in the ads space, I feel that ASC does exactly what you talk about in this video.
at a very small level, if you just wanna use ASC... go for it
If scaling your account and really leaning into FB is the goal, ultimately, this will become a liability
If we shouldn't duplicate ads, how can you test new landing page? Only on the AB test platform level? What if you want to test different prices?
Test after the click
@@CTtheDisrupter You mean on the landing page level like with Unbounce? Won't it drive the pixel crazy that he's sending traffic from certain audience and it converts and then it won't convert (different landing, different conversions)? So it will change direction and start targeting different audience.
Wonder how FB determines the winning ad in DCT testing with the iOS14 ATT issues? Do they really know which ad is better at generating sales?
They know what ads people want to see…
Your job is to make sure that ad, does good for your business
@@CTtheDisrupter So the winning ads in DCT may not be the ads that generate the best sales?
Hey Charley, how exactly do i know if an Ad is "efficient" enough to stop scaling budget and place it into my winning broad adset?
Can you spend more?
@@CTtheDisrupter What would be a sign to tell me if i can or can’t?
what is the minimum budget of 322 CBO campagin start?
$5
@@CTtheDisrupter I saw $5 campagin budget cpc is higher than big budget campagin. I don't know is my creatives problem or budget problem. It's the same mer cpa to optimize with different budget? Only need to run more time?
Should i have an adset for creatives geared towards specific genders. Or just one open adset and let the algorithm figure it out
Let’s the creative target them
And if they earn their way to a control ad set, great
@@CTtheDisrupter thanks charley. So youre saying maybe it eventually ends up in a gender adset if the performance is clearly strong in one gender but to begin with leave open?
Anyone had the same issue? I ran 3 DCTs (3:2:2) and it worked better and better (for 3 weeks), but then I pulled 5 best performing Post IDs from those and I put them i Control Environment AdSet and beside that I made a new DCT (3:2:2) and all spend goes into that one DCT while My Control Env AdSet is spending 2 times let than a new DCT…Wtf?
Question: If we are running two Broad DCT Ad Sets, in our ad account it always seems to weaken efficiency b/c they are competing against each other at auction (broad vs broad). A subset audience (LAL 3%) would still overlap/compete in our testing. How do we overcome this, or do we? We are running CBO | Broad | DCT now, but when only one Ad Set is running at a time the CPA is always significantly better. What are we doing wrong?
The efficiency isn’t being weekend because Broad is competing against broad.
Bride is the absence of targeting.
It means that the audience is that your ads are creating for themselves have too much of an overlap with each other.
So what you’re doing wrong is your creative tests are not discreet enough in concept to have complementary value
@@CTtheDisrupter So, drastically different creative (ex. video vs image) create two different audiences (those who prefer to be served videos vs those who prefer to be served images)?
@@nathanhalsey9887 Yes. The ads do the targeting not adsets. If you have very similar concepts in the DCTs then yes they'll compete (which is why you make them varied).
Hello Charley! Do you have experience using Facebook ads for Dropshipping? Really interested on the 1hr counseling call
Absolutely!
CAN YOU PLEASE USE WHITE BORD , SO THAT WE UNDERSTAND IT PROPERLY
I’ll try to more visual :)
"1 new DCT against batch of winning ads in CBO"
how do you add testing creatives?
once the ad set is running, we cant add more DCTs...
or it's done by creating a new Ad Set?
when you show the structure at the 14:05...
Those are 3 DCTs... right?
1 winner DCT, and 1 or 2 new Testing DCT...?
The winner isn’t a DCT
But yes to the rest
@@CTtheDisrupter the winner is a post ID of the winner combination from previous DCT tests - got it
Should we exclude any audiences like past purchases?
Nah
I understand better visually - I wish you have some graphics, elements that show what you say visually - Show don't tell.
Yo Charley! Your videos are great and appreciate all the knowledge drops! Wasn't sure if I wanted to ask you here or ping you in "Nothing Held Back" but decided this was less intrusive lol. I'm curious about how to use this method with affiliate lead gen because I love the thought process. My offers can only run M-Fr from 9am-5pm. So how would you go about pausing for day parting? Turn adsets on and off, or ads, or campaign? Or duplicate fresh for each day? Appreciate any insight!
Use rules to kill the campaigns
@@CTtheDisrupter ok so you'd just have the entire CBO turn on and off each day at the campaign level?
love your sticky note, only a real expert would be able to simplify the most complicated systems... I noticed that you're the one who's running the Facebook ads of Under Outfit. However, when digging into their FB library, I noticed they (you) run 32 ads at the same time and not just 3-4 ads like in the sticky note. Is that because of the large amount of SKUs they're selling?
No, it’s because we’re doing a lot of micro-testing with very small budget for other business objectives to stress test the market
@@CTtheDisrupter Interesting! So you're testing new creatives (and lots of them) on objectives like Traffic/Engagement in order to (1) test the creative before running on Purchase/Conversion (2) to gain more page/ad credit by getting more likes/shares/comments? I really appreciate all your help, already started checking your consulting, I guess I'll be tempted to get on a call soon :)
@@ig3332 just curious, how can you tell in the ads library that an ad is running as traffic or engagement?
Really disrupting the way of FB media buying! 👍
This way of testing will never get into in mind.
So you test creatives in a CBO with one adset of one winning and proven creatives with other adset in DCT. All of the same concept(marketing angle)?
More or less :)
So why you have several ads in the winning adset? Isn't that against his method? Cause how he got to a point where he have several ads in one adset in the first place? Lets say he tested 5-6 ads in his DCT method, so you find that 3 of those are killers... Now you'd set a new "winning" adset? That's exactly what he says to avoid... Maybe I'm making something simple into complicated, but I'm really not getting the first part of how to find those winning ads so you'll put them in a single adset other than what we were used to do > test and then dupe to the winning adset
What is a PSM?
Profitable Scaling Margin… I have a great video on that here in the channel
whats psm ?
this is carcan btw and also how do you know what ads earn spend in dynamic ?
Profitable Scaling Martin
Does the DCT earn spend?
Yeah but you haven’t explained how you can actually tell what creative in the dynamic creative is actually winning?
Why
Watch the vid to find out
Idk what's more scary.
how controversial this is
or how much sense it fckn makes.
Who are you again???
I’m Charley T
How many ads would you put into the winner's ad set? We are currently also using the 1campaign strategy, and usually move the winning ad with post ID from the DCT to the winning ad set if it gets more than 10% of the CBO budget after 4 days. There are around 15 winning ads in the winning ad set, ist that too many? And would you adjust the strategy?
4-6… also, stop moving ads so fast
There’s just no need
So in your opinion, we should slow down in creating and moving ads, right? If I understood correctly, you would test 1-2 DCT at the same time against the winning ad set (4-6 ads tops) if the DCT is getting enough budget, you would just increase the budget on the campaign level. So when do you think does it make sense to move the DCT with postID into the winning ad set? and what do you do when the winning ad set is maxed out and you want to test more creatives? Do you just create a new campaign?
for this strategy do you recommend 7day click / 1 day view or 1 - day click? i am in skincare
I would go seven day click/1 day view.
You just want more data
Unless you doing hundreds of conversions a day it doesn’t really make sense to not do this.