McKinsey: How The Digital Age is Disrupting the Marketing Framework
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- Опубліковано 9 тра 2015
- David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales
The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies - it requires a complete restructuring of the marketing organization and its operations and processes.
The Wally Lamb quote is extremely true. There could be very legitimate reasons for why the financial institution needed you to fill out the application and why a transaction in France was suspicious; but if they did not manage the customer expectation and experience the customer will be left on the frustrating side of this transaction. It is not the customers fault. Yes, I work for an FI and yes, potential fraud bells and whistles went off in my head with your example. But the short answer is, there are ways of giving the customer what he wants AND what he didn't know he needed AND making him very happy in the process.
David, Thank you for sharing! Very good hear ;)
Brilliant staff.
can't stop watching
Great Vision and well accomplishment of objectives of speech
Hi thanks for sharing! 5 STEPS: Audience, Content, Channels, Analysis, and Implementation!
Reply 9
The examples given by davide edelaman is a cool and high tech, incorporating mobile apps with a single individual to reach a certain goal that's satisfy that one particular individual. But here is the problem : we are living in a world where experts says that loneliness and depression are one of the most prevalent yet inconspicuous problem, can i ask where is the human interaction in all these examples? That is problem - when some things in life are so digitalized that we don't need social/human interaction, it creates a social problem that will crumble the very foundations of our society.
You say a maximum of times the word "Journey" and you can work in McKinsey
MegaPetchi , what about “digital transformation”?
Hahaha
helpful video
En muchas ocaciones me he sentido con una experiencia como la vivida en tu viaje a Francia, al parecer las empresas usan la palabra procesos automáticos para definir procesos desconectados y sin inteligencia de negocios y menos un buen servicio al cliente, pensando en las espectativas creadas con toda la información solicitada
Very interesting
Impressive! Very interesting
Artificial Intelligence + Personalized Target Marketing
Customers want but they do not know what they need
@@nickvoutsas5144 why?
We are Evangelizing here today, Jesus Christ is the King of Glory and power, because everyone who believes in him and is baptized will be saved, seek his salvation, Jesus Christ is the way, the truth, and salvation, Christ said to be fishers of men and women for salvation, amen....